Profile of Tourism

Markets
 Factors to Consider
• Age and Gender
• Status
• Occupation
• Religion
• Nationality
• Origin
 Other Considerations
• Domestic or International travelers
• Purpose of travel
• Interests
• Length of stay
• Budget Priorities
 Cultural Characteristics
• Tourist market behavior pattern

• Types of travelers –
– Psychocentric
– Midcentric
– Allocentric
• Cultural traits
• Tradition and beliefs
• Religious practices
• Tipping culture
 Trends in Tourist Market
• Increase in disposable income
• Family travelers
• Baby boomers
• Caregivers
• Birth of the cruiseline industry
• Modern technology
 Other trends
• Eco tourism
• Tourism awareness seminars
• Domestic tourism awareness campaigns
such as:
* lakbay – aral
* lakbay – akbay
* pasyal – aral
* tuklas - bayan
 The End
Thank You