k

lilmllul iolousodul llo lug ondol llo voui

undsjolooul uguinsl hlinloiododuculion
iucoduloudoliivulsinligllv-jiomolodcul-
ogoiios lilo uulomohilo, lolocommunicu-
lionundloodlovinllo2uu9BiundDoihv.
3lJiolsjioducodhvVidluVinodClojiu,diioclod
hvRuiuHiiuni undvillAumii Kluninlloloud
vus llo mosl jovoi-juclodluunclol lusl voui. As
munvus78joiconl ol lloiosjondonls, ull lojmui-
lolois ol llo counliv, cullodil voivsuccosslul [soo
ThcCompIclcSlotv).Tlovulsoiunlodilliislumongsl
llovoivsuccosslulluunclosol2uu9[lonIingAmong
Vctv SucccssuI BtonJs). Tlo Doihv iunls hiunds
llul voiohoinin2uu9.
Tlolilm,vliclludslolluijoiloimuncoshvKlun,
BomunIiuniundollois,goodmusic,smuildiuloguos
undsliclvisuuls, vusjioducodloi Rs8cioio, und
lusdonohusinossolovoiRs4uucioio. Tlismulosil
llohiggoslgiossoiolulllimosinIndiu.Moiollunloui
monllsulloiil vusiolousodinllioulios, lloioisslill
nosignol3lJiolsonDVDoijuv-joi-viovlolovision.
Wlulvuslloiousonloiilssuccoss3lJiolssliucl
ucloidvillllovoungusvollusllooldunvhodv
vlolusludlolouin,moioollonllunnolundoiduioss,
uninlolligihloslullhviolo.Lxjoilssuvilvusulsollo
involvomonl ol Hiiuni undKlun, monvilllloMi-
dusloucl,vlicllillodllosculosinluvouiolllolilm.
HiiunilusdiioclodiconiclilmsliloMunnolhoiMBBS
undilssoquol,LogclohoMunnolhoi[illudvonllo
2uu6Doihv), undKlunlus uclodinsujoi-lils lilo
Ghojini [oiglllinllo2uu8Doihv), longDcBosonli
undTotcZomccnPot.Ilvoululollosolvomonuvuv,
llolilmlullsllul,"suvsDonlsuIndiuLxoculivoVico-
cluiimun8CliolCioulivoOllicoiGulluSon. Tlov
jiclodujusonsilivosuhioclundclovoilvvovouslo-
ivuioundil. Ioimulusluvohoonvollluloncuiool."
3lJiols, mindvou, doos nol londilsoll looilloi
soiiulisulionoioxlonsioninlojioduclculogoiioslilo
gumingundmoiclundiso. Iilmjundilssuvlloslo-
ivlusuconvonlionulondvliclcunnolhoioojonod,
undKlunisunlilolvloiojoulucluiucloisuclis
lis loui ol luiluio. Andvoudon'l lind3lJiols moi-
clundisohocuusollomuincluiucloisvoiooidinuiv
hovs, nol sujoiloioos. Tlul's joilujs ulsolloiou-
sonvlvgumois luvo nol dovolojodujjliculions
uioundllosocluiuclois.Yol, 3lJiolshoulhiundslilo
TuluDoCoMo, SumsungCoihv, PojsiCo'sAlivuund
Cloviolol CiuzoinlloDoihv.
Lilo 3lJiols, Tulu DoCoMolus honolillodliom
llolioslnossolilsidou. Iillv-llioojoiconlollloio-
sjondonlsllougll il vusvoivsuccosslul. Tlololo-
comsjucoludhocomoovoiciovdodhv2uu9, losuv
llolousl.Tohioullloclulloi,ilcumooulvilluvlolo
novjlunvlv juv loi u 6u-socondjulso vlon
voucunjuvhvllosocondTloidouujjoulodlocus-
lomois. Tlosovlosvilclodloilsjlunhogunloio-
joilujlo2ujoiconldiojinlloiimonlllvhill. Tlo
mossugosjioudlliouglvoidolmoull.Indiunslivo
lloii livos oulsido lloii lomos, undunvlling good
oihuduhoulujioduclgolsdiscussodllioudhuioon-
linousvoll usolllino. Ahudjioducl vill lindil dil-
licull lolido, iusl lilo u goodjioducl cunjoilujs
mulodovilllovoi udvoilisingiujoos.
Amongsl llo voiv succosslul hiunds, Tulu Do-
CoMosluios llo socondslol villGonoiul Molois'
CloviololCiuzo. Luslvouivusonoolunjiocodonl-
odciisisloillocuimuloiilsjuionlinlloUSlilod
loihunliujlcv,undjolonliulcuslomoisinIndiujun-
iclodvlolloi Cloviolol cuis vill gol soivicodund
iosold. GonoiulMolois, ulllullimo, ludunnouncod
llul il vill luuncllvonovcuisvillinllovoui, llo
Ciuzo undlloBoul, undslucllollo jiomiso. Tlul
guvouhoosl lolloconlidoncoumongsl cuslomois.
RosullTlougllloiovusuhlijinsulosulloillocii-
sishiolooul,numhoisinlloluslonovouiluvomoio
llundouhlod. Buvois ol llo Ciuzo, inlucl, luvo lo
vuil loivoll ovoiumonllloidolivoiv. Wolnovul
llullimounvjiicoculvouldhohoto-Iiti; ouihiund
oquilvvouldgoldilulod.So,vodocidodlogosloudv
villoui novjioducl ollois," suvs Gonoiul Molois
IndiuVico-jiosidonl[sulo, ulloi-suloundmuiloling)
AnluslAioiu.
Ioi llo Doihv, Ijsos, llo muilol iosouiclsjo-
ciulisl, suivovod1u2 muiloling jiolossionuls in
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8hupesh 8handari
3 Idiots wins the 2009 8rand erby, the research for which was done by Ipsos.
heaviIy-advertised categories do weII, cIutter-breaking work gets rewarded
1hL C0MPLL1L S10kY
H 0 h 0 A Y I 0 H A Y 2 0 I 0
Mumhui,Dolli,Kollulu,Clonnui,HvdoiuhudundBun-
guloio inIohiuuivundMuicl2u1u. Ol llo82onliios
inlloDoihv,lloiouiooiglllolocomhiunds,sovonlood
hiunds, sixuulohiunds, livo modiu 8onloiluinmonl
hiunds, llioo IMCGhiunds, lvoIThiunds undono
loolvoui hiundsocloisvilllouvvudsjonds.
Tlolojlivohiunds3lJiols, TuluDoCoMo, Buiui
Pulsui18LS, NoliuL72undSumsungCoihvvoio
luunclodinculogoiiosllulsuvloclicuclivilvin2uu9.
Tlis slovs llul udvoisilvollonhiings oul llohosl in
hiundmunugois. Il ulsololjodllul hudgols in2uu9
voioligll undugonciosvoioundoijiossuiolodoliv-
oi moio hung loi llo hucl. Tlo mossugo inllo Doihv
loi llomuiloloi is llul il is jossihlolohioullloclul-
loi villugoodjioducl undsomolicluss muiloling.
Dilloionliuloddilloionliulionisllolovnov,"suvsIj-
sos Piosidonl [lovullv, modiu und juhlic ulluiis) B
Nuiuvunsvumv. Inllo2uu8Doihv, lloNunoundllo
IndiunPiomioiLouguoludcomoonloj, vlicliuisod
llohui loi hiundhuildois undmuilolois. Innovulion
vusvuluodligllvinllisDoihvloo.
Tloiouionoonliiosliomconsumoioloclionicsund
ujjuiol llis voui. As inllojusl, ioul osluloundlinun-
ciul soivicos uiouhsonl inlloDoihv. Wliloioul oslulo
lusllolundicujol huildingvoivloculisodhiunds, li-
nunciul soivicos huildloimloss hiunds. Slill, il's limo
llosocloivoloujlolloudvunlugoolslionghiundoq-
uilv.InllolinunciulciisisinducodhvllolullolLolmun
Biollois inSojlomhoi 2uu8, slulo-ovnodhunls und
insuiuncocomjuniosgolulololhusinoss.Poojlollougll
lloiimonovvussulovillllom. Clouilv, hiundjovoi
isimjoilunl inllosocloi.
www.bus|uess-slauda|d.com
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(per cent of respondents)