,

.
,
.





.
:

1972 1.5

1984 3.5

2005.

4 .
1987. 1999.
700 3.6

7.6%

7.6%

4.1%

3.9%

3.9%

3.7%

Word

3.5%

3.5%

3.2%

push

II

poll

III

 push

/



( )

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-
,




/
-
,

-
,

-
,
.

,
,
,
,
,
,
,
,
...

-76%,
31%

24%
76%



90%

7%

3%

7% 3%

90%



Flower Films Drew
Barrymore Nancy Juvonen
The Baby Einstein
Company Julie Aigner
PC Connection Patricia
Gallup
David Hall.
Discovery Toys Lane
Nemeth ,
Omega World Travel Gloria
Bohan

Flower Films
1995
Drew Barrymore Nancy Juvonen , Flower
Films grossed $
870 ,
Never
Been Kissed ( ), Charlies
Angels, Donny Darko Fifty First Dates .
,
,
.

 Julie Aigner Clark

1997 ,
Baby Einstein
, 10
3 .
, walt
Disney Baby Einstein
( ) !

 1982 Patricia Gallup

David Hall ,
80 000 $ ,
PC Connection . ,
Fortune 1000
company , 1
.

Lane Nemeth , ,
1978 ,
5 000 $ .
,

, , .

100 , 1997
Avon
Products ,Inc.

 , Nemeth
Petlane ,
,
.

 1972 , Gloria Bohan ,

4-
.

MARTHA
STEWART
-

MARTA
STEWART LIVING OMNIMEDIA

- ,
, ,
,

Marsha Serlin
United
Screp Metal

 Paula Deen

,
5
, 2

1


. .



,

40 ,

: ,
.