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Planning for Executive Engagement, All Respondents

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

54.4%

26.0% 14.5%

23.0%

25.2%

We conduct research on an We determine the We determine the We determine the We have no formal annual (or more regular) basis appropriate degree of appropriate degree of appropriate degree of methodology for determining that guides decisions on executive engagement with executive engagement with executive engagement with the extent to which we will senior management specific stakeholder groups specific stakeholder groups specific stakeholder groups on engage members of our senior engagement with specific based on the contributions to based on the annual business an ad hoc basis. executive team with specific stakeholder groups. sales of each of those goals and priorities of the stakeholder groups. stakeholder groups. company.

USC Annenberg, GAP VII

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