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  • Percent of PR Budget Allocated To Agency Fees 2002-2011 - All Respondents Vs All Corporate Respondents

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    nikujward
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    The document shows a bar graph comparing the percentage of total public relations and communication budgets allocated to agency fees for all survey respondents versus just corporate respondents from 2002 to 2011. For all respondents, the percentage allocated to agency fees ranged from 20.2% to 30.3% over the decade, while for just corporate respondents it was slightly lower, ranging from 21.1% to 29.6%. The data comes from surveys conducted by the USC Annenberg Center's Global Agency Project.

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    Percent of PR Budget Allocated to Agency Fees 2002-2011 - All Respondents vs All Corporate Respondents

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    The document shows a bar graph comparing the percentage of total public relations and communication budgets allocated to agency fees for all survey respondents versus just corporate respondents from 2002 to 2011. For all respondents, the percentage allocated to agency fees ranged from 20.2% to 30.3% over the decade, while for just corporate respondents it was slightly lower, ranging from 21.1% to 29.6%. The data comes from surveys conducted by the USC Annenberg Center's Global Agency Project.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    6 views1 page

    Percent of PR Budget Allocated To Agency Fees 2002-2011 - All Respondents Vs All Corporate Respondents

    Uploaded by

    nikujward
    The document shows a bar graph comparing the percentage of total public relations and communication budgets allocated to agency fees for all survey respondents versus just corporate respondents from 2002 to 2011. For all respondents, the percentage allocated to agency fees ranged from 20.2% to 30.3% over the decade, while for just corporate respondents it was slightly lower, ranging from 21.1% to 29.6%. The data comes from surveys conducted by the USC Annenberg Center's Global Agency Project.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    100%

    Percent of Total PR/Communication Budget Allocated to Agency Fees


    2002-2011, All Respondents vs Corporate Respondents

    90%
    80%
    70%

    % Percent

    60%
    50%
    40%
    30%

    29.6% 30.3%
    23.1%

    All Respondents

    24.9%
    21.1%

    23.6%

    20.2%

    23.0%

    20%
    10%
    0%
    GAP 2002

    GAP 2004

    GAP 2009

    GAP 2011

    USC Annenberg, GAP VII

    All Corporate Respondents

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