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  • Planning For Executive Engagement - Contribution To Sales - by Corporate Revenue Category

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    nikujward
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    The document shows a chart categorizing corporate respondents by revenue levels and the appropriate degree of executive engagement with stakeholder groups based on each group's contributions to sales. The highest levels of executive engagement are with stakeholders that contribute the most to sales for companies with revenues of $20-40 billion and over $40 billion, while the lowest levels of engagement are with stakeholders contributing to companies with under $1 billion in revenue.

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    Planning for Executive Engagement - Contribution to Sales - By Corporate Revenue Category

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    The document shows a chart categorizing corporate respondents by revenue levels and the appropriate degree of executive engagement with stakeholder groups based on each group's contributions to sales. The highest levels of executive engagement are with stakeholders that contribute the most to sales for companies with revenues of $20-40 billion and over $40 billion, while the lowest levels of engagement are with stakeholders contributing to companies with under $1 billion in revenue.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Planning For Executive Engagement - Contribution To Sales - by Corporate Revenue Category

    Uploaded by

    nikujward
    The document shows a chart categorizing corporate respondents by revenue levels and the appropriate degree of executive engagement with stakeholder groups based on each group's contributions to sales. The highest levels of executive engagement are with stakeholders that contribute the most to sales for companies with revenues of $20-40 billion and over $40 billion, while the lowest levels of engagement are with stakeholders contributing to companies with under $1 billion in revenue.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Planning for Executive Engagment, Corporate Respondents by Revenue Category: "We determine the appropriate degree of executive engagement

    with specific stakeholder groups based on the contributions to sales of each of those stakeholder groups. "
    100% 90% 80% 70%

    60%
    50% 40% 30% 20% 10% 0% Public <$1B Public $1B-4.99B Public $5B-9.99B Public $10B19.99B Public $20B-40B Public $40B+ Private <$2.5B Private >$2.5B 7.6% 15.8% 4.3% 10.7% 19.5% 21.4%

    14.2%
    0.0%

    USC Annenberg, GAP VII

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