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  • PR Attitudes I - All Respondents

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    nikujward
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    The document summarizes survey results about public relations and communication attitudes. 81.4% of respondents agreed that PR campaigns use increasingly diversified communication channels compared to 5 years ago. 68.5% believed the primary role of PR is to manage reputation through traditional mass media. 48.2% thought social media should be managed across all aspects of business, not just marketing.

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    The document summarizes survey results about public relations and communication attitudes. 81.4% of respondents agreed that PR campaigns use increasingly diversified communication channels compared to 5 years ago. 68.5% believed the primary role of PR is to manage reputation through traditional mass media. 48.2% thought social media should be managed across all aspects of business, not just marketing.

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    4 views2 pages

    PR Attitudes I - All Respondents

    Uploaded by

    nikujward
    The document summarizes survey results about public relations and communication attitudes. 81.4% of respondents agreed that PR campaigns use increasingly diversified communication channels compared to 5 years ago. 68.5% believed the primary role of PR is to manage reputation through traditional mass media. 48.2% thought social media should be managed across all aspects of business, not just marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    PR/COM Attitudes I, All Respondents

    100% 90% 81.4% 80% 70% 60% 50% 40% 30% 20% 11.2% 10% 0% In general, PR campaigns are The primary role of PR is to Social media communication increasingly diversified in the manage reputation through channels not related to mass communication channels traditional mass media media should be managed they use channels by marketing Social media pervade every Compared to five years ago, aspect of our business (e.g., we have more touch points customer service, technical with our publics support, customer relations management, business-tobusiness) 9.5% 48.2% 68.5%

    USC Annenberg, GAP VII

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