2012 05

ARO / comScore
ARO / comScore ....................3

IX Survey
................12
...............................17
...............................24
Can Marketers Optimize Branding Campaigns
in Real Time?....................................31
Media Multitasking Brings Challenges and
Opportunities for Marketers..................34

2012 04 ..........37

ARO -


2010

TechCrunch 20121
DailyDealMedia2011129,675
45.75%1,7911,728
67.61

20111,34823.3%
1: TechCrunch: 7982011

: TechCrunch ; Jan 2012

1

ARO/comScore Media Metrix(Services

Coupons)201147201111
16.8%2012415.6%20124
(18.9%)(16.8%)(16%)

20117

1 TechCrunch: Report: 798 Daily Deal Sites Folded In The Last 6 Months of 2011;
http://techcrunch.com/2012/01/19/report-798-daily-deal-sites-folded-in-the-last-6-months-of-2011/

2: comScore MMX

: comScore Media Metrix; : Apr 2011-Apr 2012

ARO/comScore Media Metrix20124

16%22.3%21.7%
13.5%
3: comScore MMX

: comScore Media Metrix; : Apr 2012


314%1,211%
631%55%

4: comScore MMX

: comScore Media Metrix; : Apr 2011-Apr 2012

GoodLife 2
2012 4 3 5016 2 2185 54.84%

2 GoodLife http://blog.goodlife.tw/archive/5/2012

5: GoodLife()

: GoodLife; : Apr 2011-Apr 2012

ARO/comScore Media Metrix

Groupon 756.4%GOMAJI68
(5.8%)17Life Coupon323(2.0%)
6.82.7

GrouponGOMAJI17Life
Coupon
6: comScore MMX

: comScore Media Metrix; : Apr 2011-Apr 2012

3 17Life Coupon WWW.17LIFE.COM/PPON%

 17Life Coupon (8.2

) GOMAJI (7.6 )(7.2 ) Groupon 5.5
Groupon

7: comScore MMX ()

: comScore Media Metrix; : Apr 2011-Apr 2012

ARO/comScore Media Metrix

55%:45%
17LIFE66%
8: comScore MMX

: comScore Media Metrix; : Apr 2012

35
3557.5%Groupon34
49.6%
9: comScore MMX

: comScore Media Metrix; : Apr 2012

ARO/comScore Segment Metrix

20%
(Heavy)30%(Moderate)50%(Light)
(Composition Index UV)
//:::
Groupon:/:GOMAJI
::://::
17Life Coupon//

1: comScore Segment Metrix

: comScore Segment Metrix; : Mar 2012

1.

TechCrunch 20121DailyDealMedia201112
9,67545.75%
201123.3%

2.

ARO/comScore MMX(Services Coupons)

2012415.6%20124

3.

ARO/comScore MMX

4.

1,211%
631%

5.

55%

6.

GoodLife2012435016
54.84%

7.

ARO/comScore MMXGrouponGOMAJI17Life
Coupon

8.

GrouponGOMAJI17Life
Coupon

17Life CouponGOMAJI

9.

10. ARO/comScore MMX

35Groupon

11.

12. ARO/comScore Segment Metrix

:

//:::
Groupon

:/:GOMAJI

::://::
17Life Coupon

//

2012 5

(IX Survey )
10-79
2012/05/12~2012/05/13
2,905

5 2
2012 05
05 12 05 13 2,905
2012 3

(56.0%) 35
(20.0%) 35-39
/(13.5%)
(13.3%)

(73.3%)
19 (31.9%)
(27.5%)

(25.7%)(25.7%) 35
(22.0%) 24
(18.9%) 35-39


501-1,000 301-500 (29.4%)
1,001-3,000
3,000

(59.9%)(3.3%)

1,000

2012 04

(IX Survey )

10-79

2012/04/28~2012/04/29

3,289

2012 04
04 28 04 29 3,289 2012 3

//////
(53%)
35-39 (35.4%)
40 (32.4%)
35-39


(43%)(22%)
40 DM
(20.4%)
(14.5%) 29

(49.8%)
35-39
(46.7%)(40.6%)


(86.9%) 30-34
(13.1%) 19

(38.7%) 35-39

(30.3%)

35-39

(61.7%) 40

/(29.3%)

25-39

(23.2%) 20-24

(31.7%) 40

(13.1%)

(30.9%)

2012 4

(IX Survey )
10-79
2011/04/21~2012/04/22
3,518

2012 04
04 21 04 22 3,518
2012 03
79.8%
20.2%

2~3 1 39.7%1 1 ()
24.2% 24 1

 1 22.1% 40

(46.5%)
20-29
(38.6%)(23.8%) 24


( MV)44.1% 24
(33.2%) 30-34
32.9%) 24

1
37.0%
30.1% 1 2 22.3%


(62.3%) 20-24
(37.7%)

(57.3%)


40.1% 19
(59.9%) 40

MV

Can Marketers Optimize Branding Campaigns in Real Time

(ra-at trs)

2012

artr

(ra t trs)
ar

2011
(rt-rsps

apas)

(ra-t ptat)

2011

11

2012

a r

artr

(sr pas)
/
a r

artr

ttp//.artr./rt.asp1008912

2012

Media Multitasking Brings Challenges and Opportunities for Marketers

(titai)
artr

i pt it ia r air i t

titai

artr

ar ir

2011

11

artr

ar

ia
i

ia

i 2011

19%
p ia

16%

ttp//.artr./rti.ap1008924

2011

2012 4

//

Facebook Yoke

Yoke Facebook FacebookNetflix Spotify

Lil Wayne
Jay-Z

PayPal App

Cumberland Farms App

SmartPay 0.5

iPadGoogle

Google iPad

SnapguideiPhone App

iOS Snapguide App

How-To
Snapguide

Facebook Listen

Listen withListen
Facebook Listen
Facebook

SafeShepherd

SpokeoRadarisWhite Pages Been Verified

SafeShepherd

Dream:ON iOS

AnontuneAnonymous

Anonymous

Slikk

DEMO Spring
2012 Slikk

Google Drive

Google
Google (Google Drive)

QQ

QQ

Pinterest Paul Sciarra

Pinterest

Google

Google iOS Google

10 Instagram

Instagram

GoodLife

GoodLife
3.7

Dropbox 2GB Google Drive 5GB

Google Google Drive

Facebook TagTile

10 Instagram Facebook
TagTile

Paper 150 Courier iPad App

Courier iPad Paper 150

700

Facebook Mixi

Facebook Facebook
MixiGREE

Google

FCCGoogle
2 5000

Q1

Facebook

2912 7NET 250

7NET

LinkedIn Facebook BranchOut

LinkedIn Facebook

2015 75

SuperData 27 2015
75

iPad No.1

Consumer Reports2 iPad iPad 2

iPad iPad

25

Wi-Fi 25
4.39

Time Inc
27

Facebook Twitter
Accenture

Gartner2012 1.19

Gartner 2012 media tablet

1 1,890 2011 6 98%

Instagram

Instagram

74% HTML5

GoogleFacebookYoutubeWikipedia Twitter
HTML5 HTML5HTML5

50%

Twitter

2012 4


(ARO Panel)
NetRoverTMAccess Rating Online (ARO
)
(Internet Audience Measurement)
2011 comScore ARO
comScore

IX Survey panel
CyberPanel-Taiwan IX Survey

ARO / comScore Survey

[]
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