Questionnaire A study on Marketing Channel Partner Satisfaction Towards Consumer Goods

Tick the appropriate column, S A - Strongly agree, A- Agree, N O - No opinion D- Disagree, S D- Strongly disagree.

Name of the dealer :

1. Experience as Marketing channel partner. (a) Less than 3 year (b) 3 6 year (c) More than six years 2. What are the factors influenced you to be a marketing channel partner. (a) Attractive profit margin (c) Product Quality (e) Product demand (b) Brand image (d) Already dealer (f) any other specify

3. Time taken for delivery of product after ordering. (a) 6-12 Hours (c) 2 to 7 Days (b) 1 to 2 Days (d) More than7 Days

4. The visits of company executives are very helpful (a) S A (b) A (C) N O (d) D (e) S D

5. The order placing is very easy. (a) S A (b) A (C) N O (d) D (e) S D

6. The timely delivery is helpful in sales. (a) S A (b) A (C) N O (d) D (e) S D

7. The sales of consumer goods has increased last year compared to previous years (a) S A (b) A (C) N O (d) D (e) S D

8. We are satisfied with the profit margin (a) S A (b) A (C) N O (d) D (e) S D

9. We are satisfied with the schemes offered. (a) S A (b) A (C) N O (d) D (e) S D

10. We are satisfied with the after sales service offered. (a) S A (b) A (C) N O (d) D (e) S D

11. Ads are helpful in increasing sales. (a) S A (b) A (C) N O (d) D (e) S D

12. Which companies you are highly satisfied to deal with. (a) Unilever (b) ITC (C) P&G (d) others

13. we are satisfied with the Damage Policy. (a) Highly satisfied (c) Dissatisfied (b) Satisfied (d) Highly dissatisfied

14. The main problem while selling Consumer Goods is. (a) Competition (b) price (c) Unavailability (d) product unawareness (e) Quality (f) any other specify

15. Type of promotional activity do you prefer (a) Discount (b) Gift (c) Prize (d) Offers

thankyou