A

Access Business Group, 5, 161 Airplane Game (pyramid scheme), 64 Alticor Inc., 1, 5, 12, 161 Amway Artistry (facial skin care and cosmetics line), 5, 158 business model, 68 criminal indictments against, in Canada, 82 early years, 2544 changing direction, 30 failure, learning from, 2730 rst attempts, 2527 learning the ropes, 3637 Nutrilite, 3143 expansion, 6061, 88, 131152 Australia, 61 China, 145152 eastern Europe, 141142 Germany, 131132

CO

PY

RI

GH

TE
215

MA
Hungary, 132 India, 139141 Japan, 133136 Korea, 136137 Malaysia, 138139 Poland, 132, 141142 Russia, 142143 Thailand, 88 United Kingdom, 61 Vietnam, 137138 factory re, 5556 50th anniversary celebration, xixiv formation of partnership of DeVos and Van Andel, 1524 future of, 177181 lawsuits against, 11 BERR (England), 105, 163166 Canada, 8084 class action suit by former Quixtar distributors, 175 FTC, 6373 Procter & Gamble, 109117

TE

RI

Index

AL

216

INDEX

Amway (Continued) State of Wisconsin, 7880 TEAM class-action suit, 173175 national TV campaign and PR blitz, 1213, 170171 Nutrilite (dietary supplement line), 5, 3143 debate over structure, 3842 the Plan, unveiling, 4556 humble beginnings, 4647 opportunity meeting, 4951 the Plan, 4749 protecting the lines of sponsorship, 5154 political involvement, 119130 Amways inuence, 127129 contributions to conservative groups, 119 with Republican party, 121124 renewing the business/brand, 155162 sales model, exporting, 36 China market, 4 India market, 4 second rebranding, 170171 turning point in Wisconsin, 7880 Amway: The Cult of Free Enterprise (Buttereld), 8, 99 Amway: The Untold Story (Web site), 114115 Amway Career Manual for distributors, 4950, 5253 Amway Distributors Association, rules of conduct, 8586 Amway Grand Plaza Hotel, 5, 68 Amway Motivational Organizations: Behind the Smoke and Mirrors (Carter), 101 Amway Wiki (www.amwaywiki .com), 7 Artistry (Amway facial skin care and cosmetics line), 5, 158 Ash, Mary Kay, 59

Avon Products Inc., and Avon brand, 9, 62, 8889, 150, 152

B
Believe! (DeVos), 7 BERR (England), case against Amway, 105, 163166 Beveridge, Frank Stanley, 59 Biggart, Nicole Woolsey, 9, 136 Blakely, G. Robert, 113 Bosscher, Jim, 26 Brady, Chris, 173174 Branson, Richard, 2 Britt, Bill, 97, 128, 140, 159160 class-action lawsuit against, 9899 Britt, Peggy, 97, 128, 140 Buffett, Warren, 2 Bush, George H. W., 94, 122123, 134 The Business Handbook: A Guide to Building Your Own Successful Amway Business (Yager), 9697 A Business Opportunity for Entrepreneurs (Amway brochure), 8 Business support materials (BSMs), 92 Buttereld, Stephen, 3, 99100 Amway: The Cult of Free Enterprise, 8, 99

C
Capitalism and controversy, 113 business model, 68 exporting a sales model, 36 multiple transformations, 811 public perception, inuences on, 1113 selling directly to buyers, 23 Carter, Ruth, 101 Casselberry, William, 3839 Charismatic Capitalism: Direct Selling Organizations in America (Biggart), 9

Index

217

Cheng, Eva, 4, 145152 China, Amways expansion into, 145 152 Cheng, Eva, 145152 direct sellers, paving the way for, 146150 growth of an industry, 150152 Colson, Charles W., 125, 154, 155 Craig, Bruce A., 7071, 72, 78, 80 Crowley, Mary, 59 Cunningham, Mark, 164165

retirement, 124125 testimony at FTC hearing, 67 Direct Selling Association (DSA), 2, 39 Donahue, Phil, 84, 109 Dornan, Jim and Nancy, 97, 140 Dutt, Jere and Eileen, 55

E
Eastern Europe, Amways expansion into, 141142 Elizabeth (wooden schooner bought by DeVos and Van Andel), 2728, 55 Enterprise II, 5 An Enterprising Life (Van Andel), 8, 1112, 4142

D
The Dark Side of the Pyramid (Smith), 70, 159 Dateline NBC, investigative story on Quixtar (In Pursuit of the Almighty Dollar), 159161 DeLay, Tom, 6, 120 DeVos, Betsy, 123, 125, 128129 DeVos, Dick, 6, 74, 88, 92, 124, 126, 135136, 156, 158, 169 run for Michigan governorship (2006), 168169 DeVos, Doug, xii, 5, 74, 139, 158, 167, 170, 175, 177 DeVos, Rich, xii, 13, 1934, 3539, 4247, 5155, 6061, 67, 72, 73, 74, 77, 80, 81, 83, 84, 85, 87, 88, 92, 104, 123125, 128129, 131132, 145, 153156, 162, 167 Believe!, 7 early life, 1922 estimated net worth, 6 formation of partnership with Van Andel, 2224 heart surgery, 74, 124 heart transplant, 153156 Hope from My Heart: Ten Lessons for Life (DeVos), 8, 21 marriage to Helen Van Wesep, 37

F
False Prots (FitzPatrick), 64 Federal Trade Commission (FTC), 1011, 51, 6373, 87, 88, 178179 denition of pyramid scheme, 6468 lawsuit against Amway, 6473 decision, 6873 FitzPatrick, Robert, 64, 73, 178179 Foley, Tim, 9798 Ford, Gerald, 54, 120 Frisk (renamed L.O.C. All-Purpose Cleaner), 46

G
Gifford, Rob, 150151 Goodrich, William W., 39, 40, 41 Grand Rapids, Amways revitalization of, 68 Grand Rapids Toy Company, 30

H
Hanrahan, John and Stacy, 98 Harvey, Paul, 83, 123 Hassan, Steven, 179, 180

218 Haugen, Randy, 110, 111, 116117, 173174 Hope from My Heart: Ten Lessons for Life (DeVos), 8, 21 How to Get Well and Stay Well (Nutrilite marketing book), 38, 40 FDA investigation/lawsuit, 4041

INDEX

L.O.C. All-Purpose Cleaner, 46 Longaberger Baskets, 60

M
Madoff, Bernie, 62, 178, 179 Malaysia, Amways expansion into, 138139 Mary Kay Inc., and Mary Kay brand, 9, 71, 150, 152 Maskaant, Neil, 31, 32, 47 McDonald, Ken, 160 Mentz, Roger, 129 Mohr, Michael A., 116 Mondale, Walter, 62 Muller-Meerkatz, Peter, 4, 77 Mutual Broadcasting Corporation, purchase by Amway, 6768 Myrick, Sue, 128 Mytinger, Lee, 3839

I
In Pursuit of the Almighty Dollar (Dateline NBC investigative story on Quixtar), 159161 India, Amways expansion into, 139141

J
Ja-Ri Corporation, 29, 30, 36, 42, 43, 47 Jacobs, Irwin, 8889 Japan, Amways expansion into, 133 136 Johnson, James J., 111112

N
Nakajima, Kaoru, 4, 134 National Consumers League, 40 Nicholson, William W., 82, 87, 88 Nutrilite (Amway dietary supplement line), 5, 3143 debate over structure, 3842

K
Kerry, John, 168169 Kim, Leonard, 9 Korea, Amways expansion into, 136 137 Koscot Interplanetary Inc., 63, 69

P
Pagliarini, Robert, 7 Pantlind Hotel, purchase by Amway, 68 Parker, John, 135 Payne, Jim, 171 Pin levels, 49, 55, 91106 Crown Ambassador, 9192 Diamond, 92 Double Diamond, 92 downside, 98104 Executive Diamond, 92 Founders Crown Ambassador, 92 Pearl, 92

L
Lieberman, Steve, 12, 170 Litigation, 11 BERR (England), 105, 163166 Canada, 8084 class action suit by former Quixtar distributors, 175 FTC, 6473 decision, 6873 Procter & Gamble, 112117 State of Wisconsin, 7880 TEAM class-action suit, 173175

Index

219

Ruby direct, 55, 92 Silver, 92 success, price of, 104106 top distributors, 9298 Triple Diamond, 55, 92 The Plan, unveiling, 4556 humble beginnings, 4647 opportunity meeting, 4951 the Plan, 4749 distribution hierarchy, 49 Pinckney, William S., 133, 139140, 141 Poland, Amways expansion into, 132, 141142 Ponzi schemes, 62, 66 The Power of Positive (national TV commercials), 12, 170 Prince, Erik, 125 Procter & Gamble, 11, 107117 Ivory Soap, 108 product logo, 108112 and rumors of Satanism, 109112 lawsuits against Amway, 112117 Puryear, Ron, 89 Pyramid scheme, 11, 3940, 62, 63, 70, 73, 77, 113114, 141, 147, 151, 178179 accusations of, 11 class action suit by former Quixtar distributors, 175 FTCs de nition of, 6468

Ruby Direct pin level, 55, 92 Russia, Amways expansion into, 142143

S
SA8 biodegradable detergent, 46 Scheibeler, Eric and Patty, 101104 Schwartz, Sidney, 114115 Selling America (taped motivational message), 51, 54 70 percent rule, 69, 70 Short, Bo, 160 Silicon Glaze (automobile polish), 5354 Siriani, Mary, 59 60 Minutes report on Amway (Soap and Hope), 83, 9496, 97, 104 Starr, Kenneth, 116 Stone Mill Products, 30

T
TEAM class-action suit against Quixtar, 173175 10 customer rule, 69, 70 Triple Diamond pin level, 55, 92 Trump, Donald, 2 Tupperware, 5760, 66

U
Ussery, David, 136

Q
Quixtar, 7, 11, 157162, 170, 172 TEAM class-action suit against, 173175

V
Valentine, Debra A., 6466, 69 Van Andel, Jay, xii, xiii, xiv, 12, 8, 13, 1519, 21, 23, 2534, 3639, 41, 4243, 4647, 5156, 6061, 64, 67, 68, 70, 72, 73, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 88, 89, 104, 132, 133, 178 death, 162 early life, 1519

R
Ramakrishnan, Vijay, 172 Reagan, Ronald, 94, 120121 Rehnborg, Carl F., 31, 38, 4243 Riverside Drive-Inn Restaurant, 26

220

INDEX

Van Andel, (Continued ) An Enterprising Life, 8, 1112, 4142 formation of partnership with DeVos, 2224 marriage to Betty Hoekstra, 37 political involvement, 120121 retirement, 126127 Van Andel, Steve, iv, xii, xiv, 3, 4, 6, 10, 12, 47, 126, 127128, 156, 162, 167, 170, 175, 177 Vietnam, Amways expansion into, 137138

Williams, Pat, 3 Wise, Brownie, 59 Wolverine Air Service, 2627 Woodward, Orrin, 173174 A World of Opportunity (Amway 50th anniversary book), 89

Y
Yager, Birdie, 9297, 124, 128, 140 Yager, Dexter, xv, 9297, 103, 124, 128, 140 class-action lawsuit against, 9899

W
Wead, Doug, 122 Why You Should Join Amway (blog), 7