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DDB tops the Hall of Fame Awards 2016 with 16 awards

Crowned Agency of the Year for the eighth consecutive year and takes top spot in key
people categories.

24 November 2016 | Singapore

DDB Group Singapore emerged on top again at the Hall of Fame Awards 2016 held last
night, with a record 16 awards across 30 categories. The agency group retained the
coveted title of Creative Agency of the Year for the eighth consecutive year, bagged eight
trophies in the People and Team Categories and added six campaign awards to its haul.
DDB Groups client StarHub also emerged the big winner, clinching the Brand of the
Year accolade for the fifth time. In recognition of its work for StarHub, DDB was also
awarded one gold for Digital Design for StarHub Entreprise website and two silvers for
'Majulah Moms', in the category of For Good and Content Marketing.

For the best campaign categories, DDB and Tribal were awarded a gold for Social
Campaign of the Year for Ministry of Communication and Informations (MCI) "Make it
Better" campaign. It also won a bronze for MCIs MediShield Life PGP campaign
for Content Marketing Idea.

McDonalds McDelivery CRM Pilot picked up a silver in the category of Direct Marketing
of the Year.
In celebration of the industrys best talent, Jeff Cheong, Head of Tribal Worldwide
Singapore was awarded Creative Agency Head of the Year. Our rising stars dominated
the wins in the people category: Koo Ze-hou was named Rising Star of the Year
(Planner), Joseph Tan for Young Talent of the Year (Account Servicing), Khalid Osman
picked up Creative Director of the Year, Marvin Liang won Rising Star of the Year
(Creative), Michael Chin was awarded Young Talent of the Year (Creative), and Josiah
Ng earned the accolade of Rising Star of the Year (Digital/Social).

In the Team category, Creative Team of the Year was given out to the DDB creative duo
Michael Chin and Sid Lim.
The Singapore Advertising Hall of Fame Awards is a prestigious annual award ceremony
organised by the Institute of Advertising Singapore, which recognises the excellence and
outstanding achievements of the Singapore advertising industry. This year, the Hall of
Fame received over 140 finalists across 30 categories.

Company Awards
Creative Agency of the Year
DDB Group Singapore
Brand of the Year
StarHub Limited
DDB Group Singapore
People Awards
Agency Head of the Year (Creative)
Jeff Cheong / Head of Tribal Worldwide Singapore
Rising Star of the Year (Planner)
Koo Ze-Hou / DDB Group Singapore
Young Talent of the Year (Account Service)
Joseph Tan / DDB Group Singapore
Creative Director of the Year
Khalid Osman / DDB Group Singapore
Rising Star of the Year (Creative)
Marvin Liang / DDB Group Singapore
Young Talent of the Year (Creative)
Michael Chin / DDB Group Singapore
Rising Star of the Year (Digital/Social)
Josiah Ng / DDB Group Singapore
Team Awards
Creative Team of the Year
Michael Chin and Sid Lim / DDB Group Singapore

Campaign Awards
Social Campaign of the Year - GOLD
Ministry of Communication and Information Make It Better
DDB Group Singapore / Tribal Worldwide Singapore
Digital Design Campaign of the Year - GOLD
StarHub Enterprise Website
DDB Group Singapore/ Tribal Worldwide Singapore
For Good Award SILVER
StarHub Majulah Moms
DDB Group Singapore
Content Marketing Idea of the Year SILVER
StarHub Majulah Moms
DDB Group Singapore
Direct Marketing Campaign of the Year - SILVER
McDonalds McDelivery CRM Pilot
DDB Group Singapore / Tasseologic
Content Marketing Idea of the Year BRONZE
Ministry of Communication and Information MediShield Life Pioneer Generation
DDB Group Singapore / Tribal Worldwide Singapore

END -

ABOUT DDB GROUP SINGAPORE

With a focus on innovative marketing, DDB Group Singapore builds brands and business with its
specialised divisions: DDB, Tribal Worldwide (Digital), TracyLocke (Shopper Marketing), Track
(e-commerce), Tasseologic (Data and CRM) and Tango5 (Social Impact). DDB Group Singapore
is also the regional hub agency for DDB Asia. It is part of the DDB Worldwide communications
network the fourth largest communications network in the world, with more than 200 offices in
over 90 countries. DDB Worldwide is a member of Omnicom Group Inc. DDB Group Singapore
was named IAS Hall of Fame Agency of the Year 2009-2016, and has dominated the Effie
Singapore Awards for twelve consecutive years.
ABOUT DDB WORLDWIDE
DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five
consolidated advertising and marketing services global networks, according to Advertising Age.
Consistently one of the most awarded networks globally for creative excellence, DDB was
Campaigns 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, and
captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International

Advertising Festival in Cannes. With more than 200 offices in over 90 countries, the DDB Group
helps grow the value and influence of leading brands around the world. We believe that creativity
is the most powerful force in business, allowing us to develop the ideas that people want to play
with, participate in and pass along. We call this Social Creativity. DDB Worldwide is part of
Omnicom Group Inc. (OMC).
ABOUT OMNICOM GROUP INC
Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and
corporate communications company. Omnicoms branded networks and numerous specialty firms
provide advertising, strategic media planning, interactive, direct and promotional marketing, public
relations and other specialty communications services to over 5,000 clients in more than 100
countries.

PRESS CONTACT:
DDB GROUP SINGAPORE
Jolene Quek
6651 4551 / jolene.quek@sg.ddb.com