Društvo I Tehnologija 2011.

Croatian Communication Association
International Federation of Communication

Associations
BOOK OF ABSTRACTS
KNJIGA SAETAKA
Society
and
Te c h n o l o g y
2011
DRUTVO I TEHNOLOGIJA 2011
Hotel Excelsior (Lovran) - Croatia/Hrvatska

28.6.-30.6.2011
Prof.dr.sc. Mario Plenkovi & Prof.dr.sc. Vlado Galii (Edited by)

Nakladnik /Published by
HRVATSKO KOMUNIKOLOKO DRUTVO & NONACOM
CROATIAN COMMUNICATION ASSCIATION & Nonacom
Glavniiodgovorniurednik/EditorinChief
Prof.dr.sc.MarioPlenkovi
Recenzenti/Reviewers
Prof.dr.sc.MarcelloCherini(Italija/Italy)
Prof.dr.sc.Ksenijaulo(Hrvatska/Croatia)
Prof.dr.sc.SlobodanElezovi(Hrvatska/Croatia)
Prof.dr.sc.WeldemarFurmanek(Poljska/Poland)
Prof.dr.sc.VitomirGrbavac(Hrvatsska/Croatia)
Prof.dr.sc.JoukoHavunen(Finska,Finland)
Prof.dr.sc.VladimirLvov(Rusija/Russia)
Prof.dr.sc.MirkoPunder(Slovenija/Slovenia)
Prof.dr.sc.VladimirRosi(Hrvatska/Croatia)
Prof.dr.sc.FrankoRotim(Hrvatska/Croatia)
Prof.dr.sc.Zdravkooran(Srbija/Serbia)
Prof.dr.sc.LudvikToplak(Slovenija/Slovenia)
Prof.dr.sc.EmilVlajki(BosnaiHercegovina/BosniaandHercegovina)
Prof.dr.sc.MinkaZlateva(Bugarska/Bulgaria)
Prof.dr.sc.GerhardWazel(Njemaka/Germany)
Oblikovanjeiprijelom/Layout
DariaMusti&BogdanDugonik
Tisak/Printedby
HKD&NONACOM
Tiskanou300primjeraka/printedin300copies
(Printedasmanuscript)
CIPzapisdostupanuraunalnomkataloguNacionalneisveuilineknjiniceuZagrebupodbrojem
772638
NacionalnaisveuilinaknjinicaZagreb
ISBN:9789536226214
UDK:061:681.50008(49713)
Projektbr.12800000003620:HRVATSKAMEDIJSKAKOMUNIKACIJAUKONVERGENTNOM
OKRUENJU/CROATIANMEDIACOMMUNICATIONINCONVERGENTENVIRONMENT
(Knjiga4.)
Glavniistraiva:Prof.dr.sc.MarioPlenkovi,znanstvenisavjetnik
DRUTVO I TEHNOLOGIJA (1994-2011)

SOCIETY AND TECHNOLOGY (1994-2011)
Prof.dr.sc.JurajPlenkovi,akademik
(19342011)
PredsjednikOrganizacijskogiZnanstvenogodboraDrutvoitehnologijaDIT19942011
PresidentoftheOrganizingcommitteeandScientificcommitteeSocietyandTechnologyDIT19942011
BITIPOTENOVJEK
Tantumpossumusqvantumscimus
U vrtlogu ivota snagom vlastitosti, nadahnut optimizmom i stvorenom mudrou blagopokojnih, oca Andrije i
uzorite majke Marue, zaraivao sam znanje. Ponosim se to sam kao voditelj u osnovnom, srednjokolskom,
viem, visokom kolstvu, magistarskom i doktorskom studiju pruao sve to sam mogao. Sve je to zahtijevalo
interdisciplinarnostibogatiloionotosumidrugiprualikojimazahvaljujemnastudijimazemljopisa,pedagoke
skupineznanosti,javnogzdravstva,specijalnepedagogijeipsihologije,sociologijeiekonomije.Traiosamsebekao
to to trae zdravi djeaii roeni u poljodjeljskoj obitelji, kojima se uvijek otvaraju elje za stjecanjem znanja.
Ponosim se to sam izrastao iz takove sredine uei sebe i druge. ivot mi nije pruao olakotnosti, pa sve to je
zapisanojeznojnaljubav,kojasepretvaralauradostinadahnuezastalnimstvaralatvom.Pribaviosamdostupne
naslove, iako ima izostavljenih. Otpoeo sam prvim objavljenim tekstom Biti poten ovjek, to me je uvijek
upozoravalo da pamtim prve svoje zapisane tekstove. Obnaajui funkciju sveuilinog profesora predavao sam
viekolegijanafakultetima,poslijediplomskimidoktorskimstudijimauinozemstvuidomovinigdjesumeuvijek
usmjeravale moje prve objavljene rijei. Ako je eventualno neto grekom unijeto neprecizno, nemojte smatrati
grijehom.
Svima,kojimevole.
JurajPlenkovi
SOCIETY AND TECHNOLOGY (1994-2011)
Prof.dr.sc.JurajPlenkovi,akademik
(19342011)
PresidentoftheOrganizingcommitteeandScientificcommitteeSocietyandTechnologyDIT19942011
BEINGHONESTMAN
Tantumpossumusqvantumscimus
Inthevortexoflife,bytheforceofmyownidentity,inspiredbytheoptimismandwisdomcreated
bymydeceasedfatherAndrijaandmotherMarusa,Iearnedknowledge.ImproudthatIhave,asa
leaderinprimary,secondary,highereducation,mastersanddoctoralprogram,offeredeverythingI
could.Allthathasrequiredinterdisciplinaryapproachandrichnessofferedtomebyanotherand
whattheyhavemeinmystudiesofgeography,educationalscience,publichealthscience,special
pedagogyandpsychology,sociologyandeconomics.Iseekedmyself,ashealthyboysborninpesant
familydo,whoalwayshaveopendesiretoacquireknowledge.ImproudofwhatIvegrownoutto
be,learningmyselfandothers.Mylifedidnotprovideonlygoodtimes,soallthatiswrittenis
sweatylove,whichistransformedintojoyandinspirationforcontinuingcreativity.Iobtainedthe
titlesavailable,althoughthereissomeomitted.IstartedwiththefirstpublishedtextofBeinghonest
manwhichhasalwaysremindedmethatIrememberthefirstofminewrittentexts.Performingthe
functionofauniversityprofessorItaughtseveralcoursesatuniversities,postgraduateanddoctoral
studiesabroadandathomewhereIwasalwaysguidedbymyfirstpublishedwords.Ifsomething
maybeisenteredbymistakedonotconsidereditasin.
Toallwholoveme.
JurajPlenkovi
PROGRAM/PROGRAMME
DRUTVOITEHNOLOGIJA2011.
SOCIETYANDTECHNOLOGY2011
XVIII.MEUNARODNIZNANSTVENISKUP
XVIII.INTERNATIONALSCIENTIFICCONFERENCE
28.30.6.2011.
HRVATSKA
Lovran,HotelExcelsior
Organizatori/Organizedby:
HrvatskokomunikolokodrutvoHKD/CroatianCommunicationAssociationCCA
Meunarodnaudrugakomunikolokihdrutava/InternationalFederationof
CommunicationAssociationsIFCA
Suorganizatori/Coorganizators:
Fakultetzamenadmentuturizmuiugostiteljstvu,Opatija,SveuiliteuRijeci/FacultyofTourism
andHospitalityManagement,Opatija,UniversityofRijeka
VisokakolazaposlovanjeiupravljanjeBaltazarAdamKreli/CollegeofBusinessand
ManagementBaltazarAdamKreli
Grafikifakultet,Katedrazakomunikologiju,SveuiliteuZagrebu/FacultyofGraphicArts,
DepartmentofCommunicationScience,UniversityofZagreb
Informatologia&ESM&Medianet/Informatologia&ESM&Medianet
Pokroviteljstvo/Sponsoredby:
PRIMORSKOGORANSKAUPANIJA/PRIMORSKOGORANSKACOUNTY
Sveanootvaranjeskupairadnipoetakuutorak28.6.2011.u11:00satiuhoteluExcelsior,
Lovran
OpeninigandbeginningoftheconferenceonTuesday28thofJuneat11:00a.m.atthehotel
Excelsior,Lovran
www.hkdcca.hr,http://www.ifedca.org/
HIGHTHROUGHPUTTECHNOLOGIESINLIFE
SCIENCES
17,0020,00:
REGISTRACIJA
SUDIONIKA/
SanjaSeljan(Hrvatska/Croatia):
REGISTRATIONOFPARTICIPANTS
INFORMACIJSKOKOMUNIKACIJSKATEHNOLOGIJA
UPREVOENJU/INFORMATIONAND
17:0019:00:CCAIFCAEDENINFORMATOLOGIA
COMMUNICATIONTECHNOLOGIESINTHE
SAMOZALANOVE/MEMBERSONLY
TRANSLATIONPROCESS
19:00 20:00: ORGANIZACIJSKI ODBOR/ ORGANIZING
COMITTEESAMOZALANOVE/MEMBERSONLY
PREZENTACIJASMARTTEHNOLOGIJE/SMART
TECHNOLOGYPRESENTATIONGIJAGENOMIKEI
UTORAK/TUESDAY28.6.
AmosBianchi(Italija/Italy):
DODAJPRIJATELJA:OUPOTREBIIZLOUPOTREBI
08,0010,45:REGISTRACIJASUDIONIKA
FACEBOOKAUIVOTU/ADDASFRIEND:ONTHE
/REGISTRATIONOFPARTICIPANTS
USEANDABUSEOFFACEBOOKFORLIFE
Sveano otvaranje skupa i radni poetak utorak 28. 6.

Zdravkooran(Srbija/Serbia):
2011. u 11,00 sati u hotelu Excelsior, Kongresna
ULOGARELIGIJEUIZGRAIVANJUSVJETSKE
dvorana,Lovran
ZAJEDNICE/THEROLEOFRELIGIONINTHE
Openinig and beginning of the conference on Tuesday 28th of
CONSTRUCTIONOFTHEWORLDCOMMUNITY
June at 11,00 a.m. at the hotel Excelsior, Congress Hall,
Lovran
MarioPlenkovi(Hrvatska/Croatia)/VladoGalii
(Hrvatska/Croatia):
MODULARNIMODELTEHNOLOGIJEUPRAVLJANJA
11,0013,00
KRIZNOMKOMUNIKACIJOM/MODULARMODELOF
CONGRESSHALL
TECHNOLOGYOFCRISISCOMMUNICATION
MANAGEMENT
DRUTVOITEHNOLOGIJA2011/
Voditelji/Chairmen:
VladoGalii(Hrvatska/Croatia),MirkoPunder
13,0014,30
(Slovenija/Slovenia),NikolaSkledar(Hrvatska/Croatia),
SlavoKuki(BosnaiHercegovina/BosniaandHercegovina),
Prezentacije:
MarcelloCherini(Italija/Italy),FrankoRotim(Hrvatska/
StudijskihprogramaVisokekolezaposlovanjei
Croatia)
upravljanjeBaltazarAdamKreli/CollegeofBusiness
andManagementBaltazarAdamKreli
INMEMORIAMprof.dr.sc.JURAJPLENKOVI,
&
predsjednikOrganizacijskogiProgramskogodbora
INFRAREDESIGN
Drutvoitehnologija19942011/INMEMORIAM
&
prof.dr.sc.JURAJPLENKOVI,presidentofOrganization
DOMJENAKZASUDIONIKESKUPA/COCKTAILPARTY
andScientificcommitteeSocietyandTechnology1994
FORTHECONFERENCEPARTICIPANTS
2011
Stanka/Break
POZDRAVNIGOVORI/INTRODUCTIONALSPEECH
15,3020,00
(JoePeri,NikolaSkledar)
CONGRESSHALL
(I)DRUTVO,ZNANOST,KULTURAITEHNOLOGIJA/
(II)KVALITETAOBRAZOVANJAINOVE
(I)SOCIETY,SCIENCE,CULTUREANDTECHNOLOGY
TEHNOLOGIJEOBRAZOVANJAZAKOLU
POZVANAPREDAVANJA/INVITEDLECTURES:
BUDUNOSTI(BOLONJSKIPROCESIE
OBRAZOVANJE)/(II)EDUCATIONQUALITYAND
KreimirPaveli(Hrvatska/Croatia):
NEWTECHNOLOGIESFORSCHOOLOFTHEFUTURE
POVEZNICANOVIHTEHNOLOGIJAGENOMIKEI
(THEBOLOGNAPROCESSANDEEDUCATION)
PROTEOMIKESADRUTVENIMISOCIJALNIM
KONSEKVENCAMA)/SOCIALANDHUMANISTIC
Voditelji/Chairmen:
CONSEQUENCESOFIMPLEMENTATIONOFNEW
MajdaPunder(Slovenija/Slovenia),VladimirRosi
(Hrvatska/Croatia),AlanLabus(Hrvatska,
PONEDJELJAK/MONDAY27.06.
Croatia),
JadranZalokar(Hrvatska/Croatia):
POLILOGIJA,ZATITAKULTURNEBATINE,
KNJINIARSTVOIOBRAZOVANJE/POLILOGY,
PROTECTIONOFCULTURALHERITAGE,
LIBRARIANSHIPANDEDUCATION
JovanBazi,AnaAnelkovi(Srbija/Serbia):
NACIONALNIIDENTITETUBOLONJSKOMPROCESU/
NATIONALIDENTITYINTHEBOLOGNAPROCESS
MatjaDuh,MarjanKrana(Slovenija/Slovenia):
OCJENAESTETIKEMATERIJALAZAEUENJE/
AESTHETICSASSESSMENTOFELEARNING
MATERIALS
imePili,AnaMarijaakula(Hrvatska/Croatia):
UVJETI,ODNOSIIZADOVOLJSTVOIVOTAU
STUDENTSKOMDOMU/CONDITIONS,
RELATIONSHIPSANDLIFESATISFACTIONIN
DORMITORY
OlgaDemanDobrnji,BojanJeram(Slovenija/Slovenia):
EKOMUNIKACIJAODUENIKIHDOMOVADO
RODITELJA/ECOMMUNICATIONFROMBOARDING
SCHOOLSANDPARENTS
SlavoljubHilenko(Srbija/Serbia):
GLEDAMCRTANIFILM,AUIMMATEMATIKU!
WATCHINGCARTOONS,ANDYETLEARNING
MATHS!
ZdenkaDamjani(Hrvatska/Croatia):
OBRAZOVNISTATUSRODITELJAIPROFESIONALNO
REGRUTIRANJESTUDENATAEKONOMSKIH
FAKULTETAUHRVATSKOJ/EDUCATIONALSTATUS
OFPARENTSANDPROFESSIONALRECRUITMENTOF
STUDENTSOFCROATIANFACULTIESOFECONOMY
BrankoKaui,MajaRamak,MarjanKrana(Slovenija/
Slovenia):
BOGATEMEDIJSKEPREZENTACIJEU
KOMBINIRANOMUENJU/RICHMEDIA
PRESENTATIONSINBLENDEDLEARNING
NinaStropnikKuni(Slovenija/Slovenia):
IZAZOVIDIFERENCIJACIJEIINDIVIDUALIZACIJE
NASTAVNOGPROCESA/CHALLENGESOF
DIFFERENTIATIONANDINDIVIDUALIZATIONOF
THELEARNINGPROCESS
DanaBlahtov,JozefMacko(Slovaka/Slovakia):
MULTIMEDIJALNIELEMENTIUBIOLOGIJSKOMI
KEMIJSKOMOBRAZOVANJU/MULTIMEDIA
ELEMENTSINBIOLOGYANDCHEMISTRY
EDUCATION
KsenijaStojakovi(Hrvatska/Croatia):
INTERDISCIPLINARANPROJEKTDVAJUNASTAVNIH
KOLEGIJA(NJEMAKIJEZIKIMIKROEKONOMIKE)/
INTERDISCIPLINARYPROJECTOFTWOCLASSES
(GERMANLANGUAGEANDMICROECONOMICS)
TeaBaldigara(Hrvatska/Croatia):
VISOKOOBRAZOVANJEUHRVATSKOJ
UKLJUIVANJEUEUROPSKIPROSTORVISOKOG
OBRAZOVANJA/HIGHEREDUCATIONINCROATIA
TOWARDSTHEEUROPEANHIGHEREDUCATION
AREA
MajaRuiBaf,MirjanaRadetiPai(Hrvatska/Croatia):
PREZENTACIJAMULTIMEDIJSKIHSADRAJA,
PAMENJEINFORMACIJAIPANJA/THE
MULTIMEDIAPRESENTATIONINTHE
EDUCATIONALSYSTEM,MEMORIZING
INFORMATIONANDRETAININGATTENTION
GordanaNikoli,DarioZori,BrankaSakin(Hrvatska/
Croatia):
OSIGURANJEKVALITETESTUDIJAKAOPROCES
STVARANJAPREPOZNATLJIVEKONKURENTNOSTI/
STUDYQUALITYASSURANCEASTHEPROCESSOF
CREATINGADISTINCTIVECOMPETITIVENESS
MarkoGosak,JernejaPavlin(Slovenija/Slovenia):
PRIMJENAPOWERPOINTPREZENTACIJEUNASTAVI
FIZIKEZAOSNOVNEISREDNJEKOLE/PRIMARY
ANDSECONDARYSCHOOLPHYSICS:UTILIZATION
OFTHEPOWERPOINTINTHECLASSROOM
JasnaGrini,VjekoslavaJurdana(Hrvatska/Croatia):
SMIJEHKAOJEDINSTVENAIUNIVERZALNA
VRIJEDNOSTUNASTAVNOMPROCESU/LAUGHTER
THEORIESANDLAUGHTERSIGNIFICANCEIN
TEACHING
DanijelaRomi,DarijaIvankovi(Hrvatska/Croatia):
AKADEMSKIISTRUNINAZIVIUPRAVNIM
OSOBAMAJAVNOGPRAVA/ACADEMICAND
PROFESSIONALTITLESINPUBLICLAWSJURIDICAL
PERSONS
Gordanaori,JokoMeter,JosipaAkaloviAnti
(Hrvatska/Croatia):UVOENJEELEARNINGANA
IZVANREDNISTUDIJVELEUILITAVERN/
IMPLEMENTINGELEARNINGINPARTTIMESTUDY
PROGRAMOFCOLLEGEVERN
imePili,Dianautalo(Hrvatska/Croatia):
SEKSUALNOSTSTUDENATA:AKTIVNOSTI,
ZDRAVLJEIZADOVOLJSTVO/SEXUALITYOF
STUDENTS:ACTIVITIES,HEALTHANDPLEASURE
AidaOmersofti(BosnaiHerecegovina/Bosniaand
Herzegovina):
NASTAVNIKKAOVOAUPROFESIONALNOJ
ORGANIZACIJIKOJAUI/TEACHERASALEADER
INSCHOOLALEARNINGPROFESSIONAL
ORGANISATION
IvanaPodgorski(Hrvatska/Croatia):
UTJECAJBOJEKAOKOMUNIKACIJSKOGELEMENTA
NADJECUPREDKOLSKEDOBI/THEIMPACTOF
COLORASACOMMUNICATIONELEMENTON
PRESCHOOLCHILDREN
CLASSIFICATIONWITHNEURALNETWORKSIN
KristijanMatas,BorisMarjanovi,BarbaraMarunik
MANAGERIALACCOUTING
(Hrvatska/Croatia):
HIBRIDNIMODELSTUDIRANJANAVISOKIM
EvaLondo(Albanija/Albania):
UILITIMA/HYBRIDSTUDYMODELONHIGHER
DIGITALIZACIJAALBANSKEVLADEULOGA
EDUCATIONINSTITUTIONS
INTERNETAUUPRAVLJANJUVLADINOM
KOMUNIKACIJOM/DIGITALIZINGALBANIAN
WojciechWalat(Poljska/Poland):
GOVERNMENT.ROLEOFINTERNETINMANAGING
TEHNOLOKOOBRAZOVANJEUKONTEKSTU
GOVERNMENTCOMMUNICATION
HUMANEEKOLOGIJESPOMENPROFESORUJURAJU
PLENKOVIU/TECHNOLOGYEDUCATIONINTHE
Ksenijaulo,VladimirSkendrovi(Hrvatska/Croatia):
CONTEXTOFHUMANISTECOLOGYATRIBUTETO
KOMUNIKACIJSKIZAHTJEVIVIRTUALNE
PROFESSORJURAJPLENKOVI
ORGANIZACIJE/COMMUNICATIONCHALLENGETO
VIRTUALORGANIZATION
BogdanDugonik(Slovenija/Slovenia),MarioPlenkovi
(Hrvatska/Croatia):
InesMilohni,NenadPavli(Hrvatska/Croatia):
IZAZOVIDIGITALNIHMEDIJSKIHTEHNOLOGIJAU
MENADMENTODNOSASJAVNOUHOTELSKIH
OBRAZOVANJU/CHALLENGESOFDIGITALMEDIA
PODUZEA:ORGANIZACIJSKIASPEKTI/HOTELS
TECHNOLOGIESINEDUCATION
PUBLICRELATIONSMANAGEMENT:
ORGANIZATIONALASPECTS
DISKUSIJA/DISCUSSION
JadrankaKunac(Hrvatska/Croatia):
15,3020,00NOVIMODELIBANKARSKEKOMUNIKACIJES
KLIJENTIMA/NEWMODELSOFCOMMUNICATION
DVORANAA/ROOMA
WITHBANKCUSTOMERS
(III)KOMUNIKACIJSKIMENADMENTIODNOSIS
GoranPopovi,TanjaGrmua,HrvojePrpi(Hrvatska/
JAVNOSTI(MA)/(III)COMMUNICATION
Croatia):
MANAGEMENTANDPUBLICRELATION(S)
IZVJETAVANJEOEUROPSKOJUNIJIUHRVATSKIM
DNEVNIMNOVINAMA:ZAVRETAKHRVATSKIH
Voditelji/Chairmen:
PRISTUPNIHPREGOVORA/REPORTINGTOTHE
JozefMacko(Slovaka/Slovakia),Ksenijaulo
EUROPEANUNIONINTHECROATIANDAILY
(Hrvatska/Croatia),GoranPopovi(Hrvatska/Croatia),
NEWSPAPERS:THECOMPLETIONOFTHECROATIAN
SnjeanaStrbad(Hrvatska/Croatia),MinkaZlateva
ACCESSIONNEGOTIATIONS
(Bugarska/Bulgaria),AnaItakovi(Hrvatska/Croatia)
HrvojePrpi,GoranPopovi,SlobodanHadi(Hrvatska,
AlanLabus(Hrvatska/Croatia):
Croatia):ISTRAIVANJEINFORMATIVNIH
POLITIKAPROMIDBAIKULTURNAREVOLUCIJA
VRIJEDNOSTIUPOLITIKOMDNEVNIKUVJESNIK/
UNEZAVISNOJDRAVIHRVATSKOJ/POLITICAL
RESEARCHOFINFORMATIONVALUESINTHE
PROPAGANDAANDTHECULTURALREVOLUTION
POLITICALDAILYNEWSPAPERSVJESNIK
INTHEINDEPENDENTSTATEOFCROATIA
KreimirLackovi(Hrvatska/Croatia):
VladoGalii,MarinaLakarin(Hrvatska/Croatia):
OSNOVNIIMBENICIIZVRSNOSTIODNOSAS
UPRAVLJANJEELEMENTIMASUSTAVA
JAVNOU/BASICFACTORSOFTHEEFFICIENCYOF
USLUIVANJAUUGOSTITELJSTVU/THE
THEPUBLICREALTIONS
MANAGEMENTOFSERVICESYSTEMELEMENTSIN
THEHOSPITALITYSECTORS
GoranKutnjak;HrvojePende,MatijaRadovi(Hrvatska/
Croatia):
VidojeVuji(Hrvatska/Croatia),DraganDuki
KOMUNICIRANJEPOSLOVNIHSUBJEKATAU
(Srbija/Serbia):
SUVREMENOMPODUZETNITVU/
PODUZETNITVOIETIKAUUVJETIMATRANZICIJE
COMMUNICATIONOFBUSINESSENTITIESIN
(KRIZE)/BUSINESSANDETHICSINTERMSOF
MODERNDAYENTREPRENEURSHIP
TRANSITION(CRISIS)
MarinkoJakovljevi(Hrvatska/Croatia):
InesMilohni(Hrvatska/Croatia):
ODNOSISMEDIJIMAUPROMOCIJINACIONALNE
KOMUNIKACIJSKIMENADMENT:DOKAZIMALIH
TURISTIKEORGANIZACIJE/PUBLICRELATIONSIN
HOTELAUHRVATSKOJ/COMMUNICATION
THEPROMOTIONOFTHENATIONALTOURIST
MANAGEMENT:EVIDENCEFROMTHECROATIAN
ORGANIZATION
SMALLHOTELS
ZoranaBaeli,JokoBaeli(Hrvatska/Croatia):
BranoMarki(BosnaiHercegovina/Bosniaand
KOMUNIKACIJSKIMANAGEMENTILOBIRANJEU
Hercegovina):
RAZVOJUINVESTICIJSKIHPROJEKATA/
KLASIFIKACIJANEURONSKIMMREAMAU
COMMUNICATIONMANAGEMENTANDLOBBYING
MENADERSKOMRAUNOVODSTVU/
INDEVELOPMENTOFINVESTMENTPROJECTS
AlenkaKocbek(PrimorskaUniversitt,Slowenien/
ValentinaJenko(Hrvatska/Croatia):SUKOBKAO
Slovenija):
FENOMENKOMUNIKACIJE/CONFLICTASA
VERTRGEALSKULTUREMEBERSETZEN
COMMUNICATIONPHENOMENON
VlastaKui(UniversittMaribor,Slowenien/Slovenija):
NevenGaraa,eljkaKadlec,IvaCvrtila(Hrvatska/
QUOVADISTRANSLATIONSWISSENSCHAFT?
Croatia):
RAZUMIJEVANJEINTERKULTURALNE
PavaoMiki(UniversittZadar,Kroatien/Hrvatska):
KOMUNIKACIJE,POTREBAMODERNOG
DERSPRACHLICHEAUSDRUCKVONEMOTIONEN
MENADERA/COMPREHENSIONOF
UNDSEINEBERSETZBARKEIT
INTERCULTURALCOMMUNICATION,MODERN
MANAGERSNEEDS
VlastimilaPtnkova(SdbhmischeUniversitt,
TschechischeRepublik/Republikaeka):
GorazdI.Gumzej(Slovenija/Slovenia):
TRANSLATIONIMFACHSPRACHENUNTERRICHT
PODUZETNIKAKOMPETENCIJAKAOKLJUNA
DERNICHTPHILOLOGISCHENFCHERANDEN
KOMPETENCIJAUOKVIRUKURIKULUMAZA
HOCHSCHULEN
TEHNIKUITEHNOLOGIJU/BUSINESSCOMPETENCE
ASTHEKEYCOMPETENCEINTHETECHNIQUEAND
SanjaSeljan(UniversittZagreb,Kroatien/Hrvatska):
TECHNOLOGYCURRICULUMFRAMEWORK
INFORMATIONANDCOMMUNICATION
TECHNOLOGIESINTHETRANSLATIONPROCESS
SlobodanVuji,SaaVuji(BosnaiHercegovina/Bosnia
andHerzegovina):
MariannSkogSdersved(UniversittVaasa,Finnland/
UPOTREBATEHNOLOGIJESCILJEMPOVEANJA
Finska):
PRODUKTIVNOSTIZAPOSLENIHUPRODAJI
ISTDIEAUSBILDUNGVONPROFESSIONELLEN
LEASINGA/USEOFTECHNOLOGYAIMEDAT
BERSETZERNEINEUNMGLICHEAUFGABE?
INCREASINGEMPLOYEESPRODUCTIVITYIN
ZWISCHENERWARTUNGENUNDREALITT
LEASINGSERVICESALES
ManuelaSvoboda(UniversittRijekaKroatien):
DIEBERSETZUNGSPROBLEMATIKBEI
15,3020,00HISTORISCHENTEXTENAMKONKRETENBEISPIEL
DVORANAB/ROOMB
VONFRANZBACHSOTOANER
REGIMENTSGESCHICHTEAUSDEMJAHRE1854
(IV)QUOVADISTRANSLATIONSWISSENSCHAFT/
(IV)QUOVADISTRANSLATIONSTUDIES?/(IV)
Petraagarotari(UnviersittRijeka,Kroatien/
KUDAIDEPREVODITELJSTVO?
Hrvatska):
PERFORMANCEALSIMAGEARBEITDER
Voditelji/Chairmen:
POPLITERATENUNDDASBERHMTSEINALS
VlastaKui(Slovenija/Slovenia),GydeHansen
VORSTUFEZUMBERSETZTSEIN
(Copenhagen,Dnemark)
EminaAvdi(UniversittSt.KyrillundMethodSkopje,
Mazedonien/Makedonija):
SRIJEDA/WEDNESDAY29.6.
DIEANBAHNUNGEINERKULTURKOMPETENZBEI
KNFTIGENDOLMETSCHERN:DIDAKTISCHE
09:1513:30
ERFAHRUNGENUNDTRANSLATORISCHE
CONGRESSHALL
HERAUSFORDERUNGEN
Annetteurovi(UniversittBelgrad,Serbien/Srbija):
(V)INFORMACIJSKODRUTVOINOVEICT
VOMKOGNITIVENSHADOWINGZUM
TEHNOLOGIJE/(V)INFORMATIONSOCIETYANDNEW
SIMULTANDOLMETSCHEN
ICTTECHNOLOGIES
MirkoGojmerac(UniversittZagreb,Kroatien/Hrvatska):
Voditelji/Chairman:
BERSETZUNGAUSDERSICHTDER
BraneMarki(BosnaiHercegovina/Bosniaand
KONSTRUKTIONSGRAMMATIK
Hercegovina,MilePavli(Hrvatska/Croatia),Vitomir
Grbavac(Hrvatska/Croatia),InesMilohni(Hrvatska/
GydeHansen(CopenhagenBusinessSchool,Dnemark/
Croatia)
Danska):
KOMPETENZDESBERSETZENSUNDREVIDIERENS
VelimirTopolovec,Martaop,BoidarKovai(Hrvatska
/Croatia):
BarbaraIvani(AlmaMaterStudiorumUniversitdi
MODELIUSPJENOSTIECOMMERCEIELEARNING
Bologna):
SUSTAVA/SUCCESSMODELSOFECOMMERCEAND
BERDIEZUSAMMENARBEITZWISCHENAUTOREN
ELEARNINGSYSTEMS
UNDBERSETZERN
NinoslavNovak,MajaLamzaMaroni,KoraljkaLozina
(Hrvatska/Croatia):
RAUNARSTVOUOBLAKUEMUSENADATI,TO
OEKIVATIIKAKOSEPONAATI/CLOUD
COMPUTING:WHATTOHOPEFOR,WHATTO
EXPECTANDHOWTOBEHAVE
Slavkoimundi,DanijelBarbari(Hrvatska/Croatia):
SUVREMENEINFORMACIJSKETEHNOLOGIJEU
PODRUJUPRAVA/MODERNINFORMATION
TECHNOLOGIESINTHEFIELDOFLAW
JacintaGrbavac,GoranPopovi,VitomirGrbavac
(Hrvatska/Croatia):
VANOSTKOMUNIKACIJSKIHSUSTAVAUPROCESU
IZGRADNJEHRVATSKOGINFORMACIJSKOG
DRUTVA/THEIMPORTANCEOFCOMMUNICATION
SYSTEMSINTHEPROCESSOFCROATIAN
INFORMATIONSOCIETY
DragoSlukan(Slovenija/Slovenia):
3DMODELIRANJEKODTEHNIKIHPREDMETAU
OSNOVNOJKOLI/3DMODELINGATTECHNICAL
SUBJECTSINSECONDARYSCHOOLS
Andrejafhalter(Slovenija/Slovenia):
3DMODELIRANJEIPROSTORNAINTELIGENCIJA/3D
MODELLINGANDSPACEINTELLIGENCE
SanjaMohorovii(Hrvatska/Croatia):
WEB2.0ALATIUHIBRIDNOJNASTAVI
PROGRAMIRANJAUVISOKOMOBRAZOVANJU/WEB
2.0TOOLSINHYBRIDCLASSOFPROGRAMMINGIN
HIGHEREDUCATION
Stanka/Break
Okruglistol/Roundtable:
Voditelj/Chairmen:MilePavli(Hrvatska/Croatia)
(VI)INFORMACIJSKODRUTVOINOVEICT
TEHNOLOGIJE/(VI)INFORMATIONSOCIETYAND
NEWICTTECHNOLOGIES
09,1513,30
DVORANAA/ROOMA
(VII)DRUTVOIMEUGENERACIJSKIDIJALOG/
(VII)SOCIETYANDINTERGENERATIONALDIALOGUE
Voditelj/Chairmen:
LudvikToplak(Slovenija/Slovenia),MarijaOvsenik
(Slovenija/Slovenia),imePili(Hrvatska/Croatia),
SlobodanElezovi(Hrvatska/Croatia),IvoJoli(Kanada/
Canada)
NikolajLipi,MarijaOvsenik(Slovenija/Slovenija):
STAROST,DUHOVNOSTIZNANOST/OLDAGE,
SPIRITUALITYANDART
VilkoKolbl,MarijaOvsenik(Slovenija/Slovenija):
INDIVIDUALNAKOGNITIVNAPERSPEKTIVAI
EMOCIONALNADINAMIKAKAOINITELJ
STARENJA/INDIVIDUALLYCOGNITIVE
PERSPECTIVEANDEMOTIONALDYNAMICSAS
FACTORSOFAGING
MarijaOvsenik,MilanAmbro(Slovenija/Slovenia):
ZADOVOLJSTVOSTARIJIHLJUDISA
IVOTOM/ELDERLYPEOPLESATISFACTIONWITH
LIFE
PatricijaJankovi(Slovenija/Slovenia):
DILEMEEUKLJUIVANJAUKONTEKSTU
MEUGENERACIJSKOGDIJALOGA/DILEMMASOFE
INCLUSIONINTHECONTEXTOF
INTERGENERATIONALDIALOGUE
iiB.,PandiA.,BijediM.,iiL.(Slovenija/
Slovenia):
PREGLEDINSTITUCIONALNOGSMJETAJASTARIJIH
OSOBAMILJENJAIDILEME/Areviewof
institutionalaccommodationofelderlypersonsopinions
anddilemmas
HajrudinAlji(BosnaiHercegovina/Bosniaand
Hercegovina):
POTREBELJUDITREEIVOTNEDOBIUBOSNII
HERCEGOVINIIPROBLEMISAKOJIMASESUSREU
UZADOVOLJAVANJISTIHNANIVOULOKALNE
ZAJEDNICE/NEEDSOFELDERLYPEOPLEINBOSNIA
ANDHERZEGOVINAANDPROBLEMSTHEYARE
FACINGATTHELOCALLEVEL
FatimaHuremovi,BooStjepi,MaidaPando,Mirza
Bajramovi(BosnaiHercegovina/Bosniaand
Hercegovina):
SOCIJALNAPOLITIKAIODNOSPREMASTARIM
OSOBAMANAPODRUJUBOSNEIHERCEGOVINE/
SOCIALPOLICYANDRELATIONSHIPWITHSENIORS
INBOSNIAANDHERZEGOVINA
IvanaLui,imePili(Hrvatska/Croatia):
SOCIOLOKAANALIZARODAUKOLSKOJLEKTIRI/
THEPORTRAYALOFGENDERINELEMENTARY
SCHOOLREADINGMATERIALS
Danicaeleznik,HelvyKyngas,ArjaIsola(Slovenija/
Slovenia):
KVALITETNOLIJEENJESTARIJIHTEMELJENONA
MEUGENERACIJSKOJSURADNJIIZNAJUO
OSOBNOJNJEZI/QUALITYTREATMENTFOR
ELDERLYBASEDONINTERGENERATIONAL
COOPERATIONANDKNOWLEDGEOFSELFCARE
BEHAVIOURSTYLES
DianaJeleKaker,VilkoKolbl(Slovenija/Slovenia):
MEUSOBNIKONFLIKTI,SOCIJALNAPODRKAI
SAGORIJEVANJENAPOSLUGERONTODOMAICA/
INTERPERSONALCONFLICTS,SOCIALSUPPORTAND
BURNINGOUTOFELDERLYCARENURSESATWORK
RokOvsenik,VilkoKolbl,NikolajLipi(Slovenija/
Slovenia):
SLOBODNOVRIJEMEUTREEMIVOTNOM
RAZDOBLJU/THEUSEOFFREETIMEINTHETHIRD
AGE
IrenaPopovi(Hrvatska/Croatia):
PROBLEMIMEUGENERACIJSKEKOMUNIKACIJE
ZBOGUTJECAJADRUTVENIHMREA/
INTERGENERATIONALCOMMUNICATION
PROBLEMSDUETOTHEINFLUENCEOFSOCIAL
NETWORKS
MarijaOvsenik,NikolajLipi:(Slovenija/Slovenia):
STARENJEIZAZOVZNANOSTIILIUMJETNOST
IVOTA/AGINGCHALLENGEOFSCIENCEORART
DianaJeleKaker,MarijaOvsenik(Slovenija/Slovenia):
STRATEGIJESUOAVANJAIOPTEREENJE
OBITELJSKIHNJEGOVATELJAOSOBASA
CEREBROVASKULARNOMBOLEUUREPUBLICI
SLOVENIJI/COPINGSTRATEGIESANDBURDENOF
FAMILYCAREGIVERFORPERSONSWITH
CEREBROVASCULARDISEASEINTHEREPUBLICOF
SLOVENIA
BorisMihaKaui,MarijaOvsenik(Slovenija/Slovenia):
IDENTIFIKACIJAMODELAVOENJAIVRIJEDNOSTI
VODEIHMEDICINSKIHSESTARAUSLOVENSKIM
BOLNICAMAPOMOUKARIJERNIHSIDARA/THE
IDENTIFICATIONMODELSOFTHELEADERSHIPAND
VALUEOFTHELEADINGNURSESINTHESLOVENE
HOSPITALSUSINGCARRIERANCHORS
FilipMatoi(Hrvatska/Croatia):
NEVERBALNAKOMUNIKACIJAUSVAKODNEVNOM
IVOTU/NONVERBALCOMMUNICATIONIN
EVERYDAYLIFE
09,1513,30
DVORANAB/ROOMB
(VIII)QUOVADISTRANSLATIONSWISSENSCHAFT
/(VIII)QUOVADISTRANSLATIONSTUDIES?/(X)
Voditelji/Chairmen:
GydeHansen(Copenhagen,Dnemark),PavaoMiki
(UniversittZadar,Kroatien/Hrvatska),MariannSkog
Sdersved(UniversittVaasa,Finnland/Finska),Mirko
Gojmerac(UniversittZagreb,Kroatien/Hrvatska),
Slovenija),Annetteurovi(UniversittBelgrad,Serbien/
Srbija),VlastimilaPtnkova(SdbhmischeUniversitt,
TschechischeRepublik/Republikaeka),EminaAvdi
(UniversittSt.KyrillundMethodSkopje,Mazedonien/
Makedonija),Petraagarotari(UnviersittRijeka,
Kroatien/Hrvatska),SanjaSeljan(UniversittZagreb,
Kroatien/Hrvatska),VlastaKui(UniversittMaribor,
Slowenien/Slovenija)
15,3017,30
CONGRESSHALL
(IX)INTERKULTURALNAKOMUNIKACIJAI
KULTURARELIGIJSKOGKOMUNICIRANJA/(IX)
INTERCULTURALCOMMUNICATIONANDCULTURE
OFRELIGIONCOMMUNICATION
Voditelji/Chairmen:
NikolaSkledar(Hrvatska/Croatia),Zdravkooran(Srbija
/Serbia),WojciechWalat(Poljska/Poland),OlgaDeman
Dobrnji(Slovenija/Slovenia)
SlavoKuki,Marijautura(BosnaiHercegovina/Bosnia
andHercegovina):
RELIGIJAINJEZINADRUTVENAULOGAU
TRANZICIJSKOMDRUTVUISKUSTVOBIH/
RELIGIONANDITSROLEINTRANSITIONSOCIETIES
BHEXPERIENCE
IrisLuarasi(Albanija/Albania):
ULOGAMEDIJAUIZVJETAVANJUORELIGIJII
NJEZINIMPRIRODNIMRAZLIITOSTIMA/THEROLE
OFMEDIAINCOVERINGRELIGIOUSTOPICSIN
THEIROWNNATURALDIVERSITY
Zdravkooran(Srbija/Serbia):
ULOGARELIGIJEUIZGRAIVANJUSVJETSKE
ZAJEDNICE/THEROLEOFRELIGIONINTHE
CONSTRUCTIONOFTHEWORLDCOMMUNITY
AnaItakovi(Hrvatska/Croatia):
PREMISERAZVITKAODNOSAUDIJALOGU
EUROPSKIHIARAPSKIHKULTURA/THEPREMISES
OFRELATIONSDEVELOPMENTWITHINTHE
DIALOGUE
OFEUROPEANANDARABICCOUNTRIES
MilanPetrikovi(Srbija/Serbia):
MEURELIGIJSKOSPORAZUMIJEVANJEU
KORIJENIMAETIKE
/INTERRELIGIOUSUNDERSTANDINGINTHEROOTS
ETHICS
RobertBlagoni(Hrvatska/Croatia):
SOCIOLINGVISTIKIASPEKTIJEZINEZAJEDNICE/
SOCIOLINGUISTICASPECTSOFTHESPEECH
COMMUNITY
VesnaBedekovi(Hrvatska/Croatia):
INTERKULTURALNAKOMUNIKACIJAKAO
IMBENIKPRIBLIAVANJAIPROIMANJA
KULTURAUTURISTIKOMKONTAKTU/
INTERCULTURALCOMMUNICATIONASAFACTOR
GentianaSkura(Albanija/Albania):
OFDRAWINGCLOSERANDIMBUINGCULTURESIN
ULOGAMEDIJAUOUVANJURELIGIJSKEIETNIKE
TOURISTCONTACT
HARMONIJEUALBANIJI/THEROLEOFMEDIAIN
THERELIGIOUSANDTHEETHNICHARMONYIN
DanijelBarbari(Hrvatska/Croatia):
ALBANIA
INFORMATIKATEHNOLOGIJAKAOPOMO
LAKOJINTERKULTURALNOJKOMUNIKACIJI/
INFORMATIONTECHNLOGYASANAIDTOEASIER
INTERCULTURALCOMMUNICATION
17,0019,30
DVORANAA/ROOMA
Stanka/Break
ORGANIZACIJSKIODBOR/ORGANIZINGCOMITTEE
CROATIANCOMMUNICATIONASSOCIATION&
18.0020,30INFORMATOLOGIA(HKDCCA)Samozalanove
/Membersonly
CONGRESSHALL
(X)MEDIJSKAKONVERGENCIJA,DIGITALIZACIJAI
ELEKTRONIKIMEDIJI/(X)MEDIA
17,0019,30
(X)CONVERGENCE,DIGITIZATIONAND
DVORANAB/ROOMB
ELECTRONICMEDIA
(XI)QUOVADISTRANSLATIONSWISSENSCHAFT/
(X)QUOVADISTRANSLATIONSTUDIES?/(XI)
Voditelji/Chairmen:MatjaDuh(Slovenija,Slovenia),
JovanBazi(Srbija/Serbia),SlavoKuki(Bosnai
Hercegovina/BosniaandHercegovina),Anaitakovi
(Hrvatska/Croatia)
Voditelji/Chairmen:
MajdaPunder,MihaelaCvek(Slovenija/Slovenia):
KAKOUENICIPERCIPIRAJUMEDIJSKONASILJE/
GydeHansen(Copenhagen,Dnemark),PavaoMiki
PUPILSANDTHEIRPERCEPTIONOFMEDIA
(UniversittZadar,Kroatien/Hrvatska),MariannSkog
VIOLENCE
Sdersved(UniversittVaasa,Finnland/Finska),Mirko
Gojmerac(UniversittZagreb,Kroatien/Hrvatska),
merzer(Turska/Turkey):
KULTIVIRAJUATEORIJAIHEGEMONIJA:
Slovenija),Annetteurovi(UniversittBelgrad,Serbien/
ISTRAIVANJEUTURSKOJOKULTIVIRAJUOJULOZI
Srbija),VlastimilaPtnkova(SdbhmischeUniversitt,
TELEVIZIJE/CULTIVATIONTHEORYAND
TschechischeRepublik/Republikaeka),EminaAvdi
HEGEMONY:ASTUDYFROMTURKEYONTHE
(UniversittSt.KyrillundMethodSkopje,Mazedonien/
CULTIVATIONROLEOFTELEVISION
Makedonija),Petraagarotari(UnviersittRijeka,
Kroatien/Hrvatska),SanjaSeljan(UniversittZagreb,
DariaMusti,IvanBalabani,MarkoMustapi(Hrvatska/
Kroatien/Hrvatska),VlastaKui(UniversittMaribor,
Croatia):
Slowenien/Slovenija)
OBILJEJAPOLITICKEKOMUNIKACIJEHRVATSKIH
STRANAKANAINTERNETU/POLITICAL
COMMUNICATIONFEATURESOFCROATIAN
PARTIESONTHEINTERNET
ETVRTAK/THURSDAY30.6.
ErdalDATA,EylemTUNAOBAN(Turska,Turkey):
PROCJENASINDIKALNIHPOKRETAUTURSKOJI
09,1513,00
PREZENTACIJAUTISKU:PRIMJERODLUIVANJAO
CONGRESHALL
TRAJKUHAVASINDIKATA/ANASSESSMENTOF
SYNDICALISTMOVEMENTSINTURKEYANDTHE
(XII)ORGANIZACIJSKIINTERDISCIPLINARNI
PRESENTATIONINTHEPRESS:THESAMPLECASEOF
ASPEKTIRAZVOJADRUTVAITEHNOLOGIJE/(XII)
THESTRIKEDECISIONOFHAVAUNION
INTERDISCIPLINARYASPECTSOFSOCIETYAND
TECHNOLOGYDEVELOPMENT
FilipCviti(Hrvatska/Croatia):
DOPRINOSKULTURNOJBATINISUVREMENOM
Voditelji/Chairman:
TEHNOLOGIJOM/CONTRIBUTIONTOTHE
Ksenijaulo(Hrvatska/Croatia),DragoKui
CULTURALHERITAGE
(Hrvatska/Croatia),IvoJoli(Kanada,/Canada),Eduard
WITHMODERNTECHNOLOGY
Pavlovi(Hrvatska/Croatia)
MirosawZbigniewBabiarz(Poljska/Poland):
EduardPavlovi,MarijaVuiPeitl(Hrvatska/Croatia):
DALIJETELEVIZIJAPRIJETNJADOBROBITIMLAE
OVJEKIIVOTINJADANAS/MANANDANIMAL
GENERACIJE?/ISTELEVISIONATHREATTOTHE
TODAY
WELLNESSOFAYOUNGGENERATION?
PetraPoldruga,Ernelaop,JanailjakVuji(Hrvatska/
Croatia):
UTJECAJICTTEHNOLOGIJEUFUNKCIJIRAZVOJA
KVALITETEODREIVANJAAUTENTINOSTI
NOVANICAUJAVNOSTI/IMPACTOFICT
TECHNOLOGYINTHEDEVELOPMENTOFQUALITY
DETERMINATIONOFBANKNOTESAUTHENTICITY
INPUBLIC
DragoslavKoovi(Srbija,Serbia):
TEHNOLOKINAPREDAK,DRUTVENIPROBLEMII
KRIZAMORALA/TECHNOLOGICALPROGRESS,
SOCIALPROBLEMSANDMORALCRISIS
RenataRelja,TinaBoi(Hrvatska/Croatia):
SOCIOEKONOMSKIASPEKTIKORITENJA
MOBITELAMEUMLADIMA/SOCIOECONOMIC
ASPECTSOFMOBILEPHONEUSEAMONGYOUTH
Damirtokovac,LindaJurakovi,Sandraokevi
(Hrvatska/Croatia):
INFORMACIJSKISUSTAVHOTELSKOGPODUZEA/
INFORMATIONSYSTEMOFTHEHOTELENTERPRISE
GoranKutnjak,HrvojePende,DarioZori(Hrvatska/
Croatia):
PARADIGMEORGANIZACIJSKIHPROMJENAU
SUVREMENOMPODUZETNITVU/PARADIGMSOF
ORGANIZATIONALCHANGESINCONTEMPORARY
ENTREPRENEURSHIP
PetraMioi,MartinaMaksimkoviTihanaHorvat
(Hrvatska/Croatia):
ZNANSTVENAKOMUNIKACIJAUNOVOM
OKRUENJU/SCIENTIFICCOMMUNICATIONINTHE
NEWENVIRONMENT
MarijaMarinovi,MandiOrli(Hrvatska/Croatia):
ANALIZAKNJININOGPOSLOVANJAPRIMJENOM
TEORIJEREDOVAEKANJA/ANANALYSISOF
LIBRARYOPERATIONUSINGTHEQUEUEING
THEORY
MiriamUhrnov,JozefZentko(Slovaka/Slovakia):
NARODNEUMJETNOSTISAKRALNOGAKARAKTERA
INJIHOVAKORELACIJAUKOLSKOM
OBRAZOVANJU/FOLKARTOFSACRALNATURE
ANDITSCORRELATIONINSCHOOLEDUCATION
StjepanPosavec,poriM.,AntoniD.,KarloBeljan
(Hrvatska/Croatia):
POJAMIZNAAJRAZVOJAINOVACIJAU
UMARSTVU/IMPORTANCEANDCONCEPTOF
INNOVATIONDEVELOPMENTINFORESTRY
StropnikJoe(Slovenija/Slovenia):
GRANINASTATIKASTABILNOSTAUTODIZALICE/
LIMITSTATICSTABILITYOFMOBILECRANE
MarioPlenkovi,DariaMusti,(Hrvatska,Croatia),
MladenKui(Slovenija/Slovenia):
ULOGALIDERAUKRIZNOMKOMUNICIRANJU/THE
ROLEOFLEADERINCRISISCOMMUNICATION
NataaUroevi(Hrvatska/Croatia):
OBRAZOVANJEZAKULTURUITURIZAMU
KONTEKSTUEUROPSKIHINTEGRACIJA/
EDUCATIONFORCULTUREANDTOURISMINTHE
CONTEXTOFEUROPEANINTEGRATION
13,0013,30:
CONGRESSHALL
ZAKLJUAKZNANSTVENOGSKUPA/
CONCLUSIONOFTHESCIENTIFICCONFERENCE
Voditelji/Chairman:VladoGalii,SlobodanElezovi,
VidojeVuji,Ksenijaulo,MarioPlenkovi
15,0016,00:ORGANIZACIJSKIODBOR/ORGANIZING
COMITTEECROATIANCOMMUNICATION
ASSOCIATION&INFORMATOLOGIA(HKDCCA
DIT2012)Samozalanove/Membersonly
17,0018,00:INFORMATOLOGIA&DIT2011(Uredniki
odbor/EditorialBord/Membersonly)
18,00SKUPTINAHKD/CCA(Samozalanove
/Membersonly)
OrganizacijskiodborDIT2011/Organizingcommittee:
MarcelloCherini(Italija/Italy),SlobodanElezovi,Vlado
Galii,SlobodanHadiVlastaKui(Slovenija/Slovenia),
HiroshiMatsumoto(Japan),VinkoMorovi,DariaMusti,
JurajPlenkovi,MarioPlenkovi,GoranPopovi,Mirko
Punder(Slovenija/Slovenia),NikolaSkledar,Zdravko
Soran(Srbija/Serbia),LudvikToplak(Slovenija),Marko
Tomaevi,VidojeVuji,Miodragivanovi,
(Srbija/Serbia),WojciechWalat(Poljska/Poland).
Znanstveniodbor2011/Scientificcommittee:
AmosBianchi(Italija/Italy),ZdenkaBolana,Waldemar
Furmanek(Poljska/Poland),VitomirGrbavac,KevalJ.
Kumar(India),KlausKrippendorf(Philadelphia,USA),
SlavoKuki(BosnaiHercegovina,Bosniaand
Herzegovina),VladimirLvov(Rusija/Russia),Ruslan
Motoryn(Ukrajina/Ukraine),ZbigniewPaszek(Poljska/
Poland),JurajPlenkovi,MarioPlenkovi,MajdaPunder
(Slovenija/Slovenia),KaribPhringer
(vicarska/Switzerland),VladimirRosi,PatrickRossler
(Njemaka/Germany),NikolaSkledar,LudvikToplak
(Slovenija/Slovenia),EmilVlajki(BosnaiHercegovina/
BosniaandHerzegovina),VidojeVuji,GerhardWazel
(Njemaka/Germany),MinkaZlateva
(Bugarska/Bulgaria),JanZimny(Poljska/Poland),Vilko
iljak.
PredsjednikOrganizacijskogodbora/Presidentofthe
OrganizingCommittee:
Prof.dr.sc.VladoGalii
PredsjednikProgramskogodbora/Presidentofthe
ScientificCommittee:
Prof.dr.sc.MarioPlenkovi
Kotizacijazasvesudionikeznanstvenogskupaiznosi600
Knili80EUR(zaradsajednimautorom),te900knili120
EUR(zaradsadvailivieautora).Kotizacijaseplaapo
prijavljenomradu,anepobrojuprisutnihautorana
skupu./Participationfeeis600knor80EUR(forpaper
withoneauthor)and900knor120EUR(forpaperwith
twoormoreauthors).Participationfeeispayedbypaper,
notbypresentauthorattheconference.
Uplatukotizacijeukunamatrebauplatitinajkasnijedo
20.06.2011.nairoraunHrvatskokomunikolokodrutvo
:24840081101131831,Matinibroj:1427539,OIB:
75920740913iliuEURimanadevizniraun:IBAN
HR3824840081101131831,SWIFT:RZBHHR2Xkod
RaiffeisenbankAustriad.d.snaznakomDrutvoi
tehnologija2011.ImesubjektajeHrvatsko
komunikolokodrutvo(molimonekoristitikraticu
HKD)./Theamountinkunasshouldbepayeduntill
20.06.2011.onaccountnumberofHrvatskokomunikolosko
drustvo:24840081101131831,no:1427539,OIB:
75920740913orinEURonaccountIBAN
HR3824840081101131831,SWIFT:RZBHHR2Xat
RaiffeisenbankAustriad.d.withmarkScienceandTechnology
2011.SubjectnameisCroatianCommunicationAssociation
(Hrvatskokomunikoloskodrustvo),pleasedonotuse
abbreviationHKDorCCA.
Napomena:naCDusacijelimradovimacebitisamooniradovi
kojibuduprezentiraninaskupu.
Note:ontheCDwillbefulltextonlyofpaperswhichwillbe
presentedattheconference.
CJENIKSMJETAJAHotelExcelsior****
Noenje+doruakudvokrevetnojsobipoosobidanu(43
EURA)
Noenje+doruakudvokrevetnosobisingleusepoosobi
danu(64EURA)
Polupansionudvokrevetnojsobi380,00knpoosobidanu
(51EURO)
Polupansionudvokrevetnojsobisingleusepoosobidanu
(72EURA)
Punipansionudvokrevetnojsobipoosobidanu(64
EURA)
Punipansionudvokrevetnojsobisingleusepoosobidanu
(84EURA)
Boravinapristojbapoosobidanu(1EURO)
Prijavapoosobijednokratno(0,50eura)
REZERVACIJEIPLAANJE
RezervacijesudirektnonahotelExcelsior,tel.051292233,
fax051291989,
email:excelsior@liburnia.hr
Zadnjirokzarezervacijusmjetajaje15.06.2011.
Nakonnavedenogterminahotelieuzimatirezervacije
ovisnooslobodnimkapacitetima.
Plaanje:sudioniciplaajusmjetajdirektnonahotelskoj
recepciji.
AccomodationpricesHotelExcelsior****
Doubleroom+breakfast,perperson,perday(43EUR)
Doubleroom+breakfast,singleuse,perday(64EUR)
Doubleroom+Halfboard,perperson,perday(51EUR)
Doubleroom+Halfboard,singleuse,perday(72EUR)
Doubleroom+Fullboard,perperson,perday(64EUR)
Doubleroom+Fullboard,singleuse,perday(84EUR)
Touristtax,perperson,perday(1EUR)
Registrationperperson(0,50eur)
HotelExcelsiorLovran
HotelExcelsiorLovran,Lovran,Hrvatska
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VeselimoseVaemsudjelovanjuna18.Meunarodnom
znanstvenomskupuDrutvoitehnologija2011/Weare
lookingforwardtoyourparticipationatthe18thInternational
scientificconferenceSocietyandTechnology2011.
DRUTVOITEHNOLOGIJA2011
POZVANAPREDAVANJA/INVITED
LECTURES
SOCIALANDHUMANISTICCONSEQUENCESOFIMPLEMENTATIONOFNEWHIGHTHROUGHPUT
TECHNOLOGIESINLIFESCIENCES
POVEZNICANOVIHTEHNOLOGIJAGENOMIKEIPROTEOMIKESDRUTVENIMISOCIJALNIM
POSLJEDICAMA
KreimirPaveli
DepartmentofBiotechnology,UniversityofRijeka,Rijeka.CroatiaandEuropeanMedicalResearchCouncil,EuropeanScienceFoundation,
Strasbourg,France
OdjelzabiotehnologijuSveuilitauRijeci,Rijeka,HrvatskaiEuropeanMedicalResearchCouncil,EuropeanScienceFoundation,Strasbourg,
Francuska
Saetak
Abstract
Recent advances in life science have generated an Nedavna dostignua u znanosti o ivotu otvaraju nam
unprecedented opportunity to understand the factors mogunost razumijevanja imbenika vanih za razvoj bolesti
underlying the development of disease in individual patient. svakog individualnog pacijenta. Zahvaljujemo to poglavito
Biological systems are complex. Biological functions arises razvojuiprimjenitzv.visokoprotonihtehnologijakojenam
from the combined activity of multiple molecular or cellular omoguavaju globalan uvid u genomskoproteomski profil
functions.Livingsystemsbehavenonlineary:oneinputoften oboljelog. Bioloki sustavi su kompleksni; bioloke funkcije
produces multiple output. Medicine has been relatively posljedica su kombiniranih aktivnosti viestrukih
successful in examining disease from the perspective of molekularnihistaninihfunkcija.ivisustaviponaajusene
reductionistprinciples.Reductionismistoolimitedtoaddress linearno:jedaninputvrloestoproizvodivietrukioutput.Do
fundamental questions such as: how living systems function danas medicina je bila razmjerno uspjena u istraivanju
as a whole, how they process dynamic information and how bolesti sa stanovita redukcionistikog pristupa. Meutim,
they respond to perturbations such as disease. New redukcionizam je odve ogranien da obuhvati temeljna
development of highthroughput methods implemented in pitanjapoputonihkakofunkcionirajuivisustavikaocjelina,
medicine will dramatically change modern medicine and kako procesuiraju dinamike informacije, te kako odgovaraju
molecular life sciences: shifting from singleminded na perturbacije kao to je bolest. Nova dostignua u visoko
reductionism to integrated molecular view of life. Socalled protonim tehnologijama dramatino e promijeniti
highthroughput technology in life sciences has made it molekularnu medicinu i znanost o ivotu. Odnosi se to
possible to describe the specific biological makeup of large prvenstvenonaveetabliranemetodepoputtranskriptomike
numbers of individuals. The ability to sequence a persons ili DNAipova koja je u mogunosti dati cjelokupan uvid u
entire genome paved the way for a largescale genomics aktivnost gena u organizmu, zatim poroteomike (profil
studies,andsincethenahostofomicapproacheshavebegun proteina), metabolomike (cjelokupni profil produkata mijene
todescribeotherelementssuchastheheritablecharacteristics tvari) itd. Primjena ovih metoda omoguuje individualni
that are not encoded in a persons DNA (epigenomics), the pristup svakom pacijentu te bitan zaokret medicine od
expressionpatternsoftheirgenes(transcriptomics),therange dosadanjeg preteno temeljenog na iznalaenju novih
of proteins in their cells (proteomics), and their metabolic lijekovapremabuduempreventivnompristupu. Toebitno
profile (metabolomics). Understanding the variation in these promijeniti drutvenohumanistike odnose jer e otvoriti
aspectsofanindividualsbiologicalmakeupisthekeyfeature itav niz vanih pitanja: moralnoetikih, pravnih, socijalno
of this new personalised strategy to understanding and ekonomskih.
treatingdisease.
Kljunerijei
Keywords
znanost,biologija,medicina
znanost,biology,medicine
INFORMATIONANDCOMMUNICATIONTECHNOLOGIESINTHETRANSLATIONPROCESS
INFORMACIJSKOKOMUNIKACIJSKATEHNOLOGIJAUPREVOENJU
SanjaSeljan
DepartmentofInformationSciences,FacultyofHumanitiesandSocialSciences,UniversityofZagreb,Zagreb,Croatia
Odsjekzainformacijskeznanosti,Filozofskifakultet,SveuiliteuZagrebu,Zagreb,Hrvatska
Abstract
Development of contemporary society characterized by the
globalizationononeside,andthenecessityforpreservationof
Saetak
Razvoj suvremenog drutva obiljeenog procesom
globalizacije s jedne strane, kao i potrebom za ouvanjem
kulturnog identiteta s druge strane, uvjetovao je primjenu

informacijske i komunikacijske tehnologije u svakodnevnom
poslovanju.Nabrzidostupdoinformacija,zajednikotrite,
meunarodnukomunikacijuisuradnjusvevieutjeepotreba
za nadilaenjem jezinih barijera. Poveani zahtjevi za
prevoenjem u nacionalnim institucijama i meunarodnim
udruenjima, suradnike aktivnosti, kao i temeljni principi
viejezinostiiotvorenogpristupadokumentacijinavlastitom
jeziku, izazvali su znatne promjene u procesu prevoenja.
Aktualna situacija dovela je do brojnih pitanja: obrazovanje
prevoditelja, promjene u profesionalnom i organizacijskom
tijeku rada, izgradnja odgovarajuih prevodilakih alata i
izvora u skladu sa standardima, suradnja akademskih
ustanova i industrije, integracija modula hrvatskog jezika u
postojee sustave, timski rad i dijeljenje podataka, podrka
Vlade i financiranje, meunarodna suradnja, nacionalni
prioriteti i razvoj strategije. Prevoditeljsko obrazovanje,
kompatibilno s europskim modelom, trebalo bi integrirati
teoriju i praktian rad, te osim jezinih znanja i vjetina
obuhvatiti primjenu informacijske i komunikacijske
tehnologije, kulturoloki znaaj, etike principe i
prezentacijske vjetine. Izgradnja prevodilakih izvora za
hrvatski jezik te primjena informacijske i komunikacijske
tehnologije, osobito alata za raunalno potpomognuto
prevoenje, omoguila bi djelomino rjeavanje poveanih
zahtjevaumeunarodnojkomunikaciji,kaoiveuintegraciju
ueuropskookruenjeuzouvanjehrvatskogajezika.
Kljunerijei
Informacijskokomunikacijska
tehnologija,
prevoenje,
globalizacija
cultural identity on the other side, has caused indispensable

use of information and communication technologies in
everydaywork.Quickaccesstoinformation,commonmarket,
intercultural communication and cooperation activities are
deeplyinfluencedbythegrowingneedtoovercomelanguage
barriers. The growing demand for the translation work in
nationalandmultinationalinstitutions,cooperationactivities,
as well as principles of multilingualism and open access to
documents in the proper language, have imposed
considerable changes on the translation process.The present
situationgivesrisetonumerousissues:translatorseducation,
changes in professional and organizational workflow,
buildingofadequatetranslationtoolsandresourcesaccording
to the standards, cooperation between industry and
university, integration of Croatian modules into existing
systems, team work and datasharing, government support
and financing, international cooperation, national priorities
andstrategydevelopment.Translatorseducation,compatible
with the existing European model, should integrate theory
and practical work: language knowledge and skills, use of
informationandcommunicationtechnology,supplementedby
cultural background, ethical awareness and presentation
skills. Building of Croatian translation resources and use of
information and communication technology, especially
computerassisted translation tools, would enable to answer
theneedsofmultilingualcommunication,integrationintothe
Europeanenvironmentandlanguagepreservation.
Keywords
Informationcommunication
technology,
translation,
globalization
ADDASFRIEND:ONTHEUSEANDABUSEOFFACEBOOKFORLIFE
DODAJPRIJATELJA:OUPOTREBIIZLOUPOTREBIFACEBOOKAUIVOTU
AmosBianchi
NuovaAccademiadiBelleArti,Milano,Italy
Umjetnikaakademija,Milano,Italija
Abstract
In January 2011, the Sherry Turkles new book has
suggested a synthesis to define the main issue of the
contemporaryliving:Alonetogether.And,since2004,the
activity of all the Facebooks users is governed by a simple
button: Add as friend. Alone together and Add as
friendarethekeysbywhichthecontemporarystatuteofan
old feeling, the friendship, will be inquired in order to
understandwhetherthewellknownAristotlessentence,O
Phloi,oudeisphlos,hasstillpreservedhismeaningabout
thewaywecandealwithour(contemporary)friends.
Keywords
friendship,Facebook,digitalage,feeling,socialmedia,social
networks
Saetak
U sijenju 2011, nova knjiga Sherry Turkle predloila je
sintagmu za definiciju glavnog dijela suvremenog ivota:
Sami zajedno. Od 2004, aktivnosti svih korisnika
Facebooka su upravljanje jednim jednostavnim gumbom:
Dodaj prijatelja. Sami zajedno i Dodaj prijatelja su
kljuni u definiranju suvremenog poloaja starog osjeaja,
prijateljstvaiispitivanjadalijepoznataAristotelovareenica
OPhloi,oudeisphlossauvalaznaenjeotomekakose
nositisanaim(suvremenim)prijateljima.
Kljunerijei
prijateljstvo, Facebook, digitalno doba, osjeaj, drutveni
mediji,drutvenemree
THEROLEOFRELIGIONINTHECONSTRUCTIONOFTHEWORLDCOMMUNITY
ULOGARELIGIJEUIZGRAIVANJUSVJETSKEZAJEDNICE
Zdravkooran
Teolokiinstitut,Beograd,Srbija
InstituteofTeology,Belgrade,Serbia
Saetak
Glavna obiljeja graanskog drutva obuhvaaju principe
jednakezasvegraane:vladavinuzakona,demokratskuvlast
i novo partnerstvo meu svim narodima i ljudima.U
ekonomskoj,religijskoj,kulturnoj i plitikoj sveri graansko
drutvo karakterizira stalni i djelotvorno odrivi razvoj,koji
ne proizvodi samo ekonosmski rast,nego i sva steena dobra
ravnomjerno rasporeuje.To je drutvo koje regenerie
okruenje vie nego garazara,koje jaa ljude vie nego to ih
marginalizira zato to je civilno,civilizirano i trpeljivo.
Slobodareligijejeuinteresudrave,jersereligijitimeobeava
mogunost da u drutvu djeluje bez ovisnosti od politikih
orua ili primoravanja da slui politikim ciljevima. Svjetske
religijetrebajushvatitikakojenegiranjevjerskeslobodebilo
kojoj grupi ili pojedincu prijetnja vjerskoj slobodi svih ljudi i
da uskraivanje vjerskih prava bilo kom vjerniku znai
ugroziti prava svih vjernika.Mora se naglasiti da je sloboda
religije ljudsko pravo,prednost prirode,prirodno pravo.Nita,
gotovo,nije u tolikoj mjeri stvar slobodne volje,kao
religija.Slobodajesamoureligijizasadilasvojeboravite.
Kljunerijei
sloboda, trpeljivost, religija, zajednica, graansko
drutvo,drava
Abstract
The main characteristics of a civil society include principles
that are equal for all of its citizens: rule of law, democratic
governance and new partnership among all nations and
people. In the economic, religious, cultural and political
spheres, a civil society is characterized by a continuous
effective and sustainable development, which not only
generates economic growth, but also distributes all acquired
goodsevenly.Itisasocietywhichregeneratesitsenvironment
ratherthandestroyingit,whichempowerspeopleratherthan
marginalizing them, because it is civil, civilized and tolerant.
Thefreedomofreligionisinthebestinterestofastate,since
inthiswayreligionisprovidedwithapossibilitytoactwithin
a society without any dependence on political tools or
pressurestoservepoliticalgoals.
Worldreligionsshouldrealizethatnegatingreligiousfreedom
to any group or an individual represents a threat to the
religious freedom of all people and that a deprivation of
religious rights to any believer means infringement of the
rights of all believers. It must be stressed that freedom of
religionisahumanright,anadvantageofthenature.Thereis
almostnothingwhichisamatteroffreewilltosuchanextent
asreligion.Thefreedomhasonlyinreligionsownitsabode.
Keywords
freedom,tolerance,religion,community,civilsociety,state.
MODULARMODELOFTECHNOLOGYOFCRISISCOMMUNICATIONMANAGEMENT
MODULARNIMODELTEHNOLOGIJEUPRAVLJANJAKRIZNOMKOMUNIKACIJOM
MarioPlenkovi,VladoGalii*
DepartmentofCommunicationScience,FacultyofGraphicArts,UniversityofZagreb,Zagreb,Croatia; FacultyofTourismandHospitality
Management,UniversityofRijeka,Opatija,Croatia*
Katedrazakomunikologiju,Grafikifakultet,SveuiliteuZagrebu,Zagreb,Hrvatska;Fakultetzamenadmentuturizmuiugostiteljstvu,Sveuiliteu
Rijeci,Opatija,Croatia*
Abstract
Saetak
TheauthorofthepaperestablishesanewModularmodelfor Autor u radu utemeljuje novi Modularni model tehnologije
crisiscommunicationmanagementontheevolutionaryroots upravljanja kriznom komunicijom na evolucijskim
of human communication crisis in the historic struggle for korijenimakriznekomunikacijeovjekaupovijesnojborbiza
survival. The roots of crisis communications for people are opstanak. Korijeni krizne komunikacije ovjeka duboko su
deeply etched in our cognitive and affective relationships urezani u njegovim kognitivnim i afektivnim odnosima
(inner struggle between human, animal and human actions, (unutarnja borba izmeu humanog, ljudskog i animalnog
good and evil, and survival in acute danger or crises). Crisis djelovanja,dobraizla,iopstankauiznenadnimopasnostima
communication author analyzes and observes in the holistic ikrizama).Kriznukomunikacijuautoranaliziraipromatrau
interactiontotalityofthecommunicativeprocess(returningto holistikom interakcijskom totalitetu komunikativnih procesa
the communication reality and the reality of life), selective (povratka u komunikacijsku i ivotnu realnost), selektivnih
individualandgroupdecisions,selfpreservation(thestability pojedinanih i grupnih odluka, samoodranja (stabilnosti i
and balance) and sustainable systemic dynamic equilibrium ravnotee)teodrivesustavnedinamikeravnoteeovjekai
prirode. Holistikim promatranjem krize (globalne,

regionalne, nacionalne, (glo)kalne, politike, korporativne,
projektne, financijske, energetske, prometne, ekoloke,
prehrambene, nuklearne, zdravstvene, terorizma, potresa,
cunamija,, ovjeka) ukupni ovjekov krizni kompleksni
adaptivni sistem u borbi za opstanak mora uvaavati
elemente krizne stabilnosti i fleksibilnosti koja je neophodna
za odravanje ovjekove i prirodne dinamike ravnotee.
Svaka ovjekova, drutvena i prirodna (ne)ravnotea
poslijedino uzrokuje krizu i nestabilnost svakog ovjeka,
drutvaiprirodeucjelini.Kriznidisjunktivnikomunikacijski
procesi u teoriji i praksi komunikacijskog menadmenta
nametnuli su etiri teorijska grupacijska paradigmatska
modela krizne komunikacije: (1) Linearni pisani kodirani
modeli krizne komunikacije; (2) Funkcionalni modeli krizne
komunikacije; (3) Modeli hibridnih kriznih komunikacijskih
korpusa; i (4) Holistiko modularne krizne komunikacijske
modele. Autor sinkronijski i dijakronijski analizira
paradigmatske modele kriznog komuniciranja s aspekta
sustavnog unapreenja i reorganizacije postojeih modela
kriznog komunikacijskog menadmenta. Analizu temelji na
racionalizacijiiuinkovitostikomunikacijskihkriznihsustava,
primjeni nove ICT tehnologije (nova drutvena mrea) i
tehnoloki
prilagodljivim
komunikacijskim
kriznim
sustavima. Komunikoloki analizira sustav tehnologije
kriznog programiranog tetrapak modularnog upravljanja
informacijama i komunikacijama u procesu strateke krizne
komunikacije. Nakon provedene sustavne modelske
komunikolokeitehnolokeanalizeautoruradukonstruirai
elaborira novi Modularni model tehnologije upravljanja
kriznomkomunikacijompodnazivomHolistikimodularni
krizni komunikacijski model M.Plenkovia. U zakljunom
razmatranju autor predlae sustavnu implementaciju novog
Modularnog modela tehnologije upravljanja kriznom
komunikacijomsnaznakomposlijedinihimplementacijskih
modelskih kriznih komunikacijskih prepreka (Londonski
sindrom; Stockholm sindrom; Sindrom amerikih
marinaca; i Makijavelistki sindrom) za uinkovitu
primjenumodularnogmodelatehnologijekriznogupravljanja
uteorijiipraksikriznogkomunikacijskogmenadmenta.
Kljunerijei
Tehnologija, modularni model, komunkacijski menadment,
krizno komuniciranje, komunikacijski menadment,
komunikologija
between man and nature. Holistic observation of crises

(global, regional, national glocal, political, corporate, design,
finance, energy, transport, environmental, food, nuclear,
health, terrorism, earthquakes, tsunamis, ..., a man), the total
humancrisiscomplexadaptivesysteminthefightforsurvival
must respect emenent crisis stability and flexibility that is
essentialforthe maintenanceof humanand naturaldynamic
equilibrium. Every human, social and natural (non)
equilibriumcausingthecrisisandtheinstabilityofeveryman,
society and nature in general. Crisis disjunctive
communication processes in the theory and practice of
communications management imposed the four theoretical
models of the group, paradigmatic crisis communication: (1)
Linear written models of coded crisis communication, (2)
Functionalmodelsofcrisiscommunication,(3)Hybridmodels
of crisis communications corps, and (4 ) Holistic modular
crisis communication models. Author synchronic and
diachronic analysis paradigmatic models of crisis
communication in terms of systematic improvement and
reorganization existing communication models of crisis
management. Analysis is based on rationalization and
efficiency of crisis communication system, implementation of
newICTtechnology(newsocialnetwork)andtechnologically
flexible crisis communications systems. Author analyses the
systemofcrisisprogrammedcartonsmodularmanagement
ofinformationandcommunicationintheprocessofstrategic
crisis communication. After conducting a systematics model
of communication and technological analysis, the author
constructs and elaborates the new modular model for
managing crisis communication, entitled Holistic modular
crisis communication model by M. Plenkovic. In conclusion,
theauthorproposesthesystematicimplementationofthenew
modular models of technology management of crisis
communication with the indication of result of
implementation model of crisis communication barriers
(LondonsSyndrome;Stockholmsyndrome,U.S.Marines
Syndrome, and Machiavelli syndrome) for the effective
implementation of modular technologies model of crisis
management theory and practice of crisis communications
management.
Keywords
Technology, a modular model, communication management,
crisis
communication,
communication
management,
communicationscience
KVALITETA OBRAZOVANJA I NOVE

TEHNOLOGIJE OBRAZOVANJA ZA
KOLU BUDUNOSTI (BOLONJSKI
PROCES I E-OBRAZOVANJE)
EDUCATION QUALITY AND NEW

TECHNOLOGIES FOR SCHOOL OF THE
FUTURE (THE BOLOGNA PROCESS AND
E-EDUCATION)
POLILOGY,PROTECTIONOFCULTURALHERITAGE,LIBRARIANSHIPANDEDUCATION
POLILOGIJA,ZATITAKULTURNEBATINE,KNJINIARSTVOIOBRAZOVANJE
JadranZalokar
Saetak
Zatitakulturnebatineintegralnopripadadimenziji
polilogizacijekaoplanetarizacije.Pitanjekuratorstvajest
polilokopitanje.Bezzatitekulturnihvrednotasvih
duhovnihtradicijanemoguajeisamapolilogija.
Knjiniarstvoulaziudimenzijukuratorstvakulturnebatine.
Onojeskrbopisanimdokumentima.Polilokadimenzija
onemoguujedaljnjubarbarizacijuivota.
Kljunerijei
polilogija,zatitakulturnebatine,knjiniarstvo,
barbarizacija
Abstract
Protection of cultural heritage is the part of dimension of
polilogy as planetarization. The questions of curatory is
questions of polilogy. Without protection of cultural heritage
and the values all spiritual traditions is impossible the
polilogy. Librarianship is intradimension of curatory of
cultural heritage. Dimension of polilogy make impossible
barbarizationoflife.
Keywords
Polilogy,culturalheritage,librarianship,
barbarization
NATIONALIDENTITYINTHEBOLOGNAPROCESS
NACIONALNIIDENTITETUBOLONJSKOMPROCESU
JovanBazi,AnaAnelkovi
FacultyofTeacherEducation,Leposavi,Serbia
Uiteljskifakultet,Leposavi,Srbija
Abstract
Theaimofthispaperistoconsidernationalidentityasaform
of collective selfawareness and an important element of the
general and humanistic education, in the educational reform
based on the standards of the Bologna Process. This
considerationstartsfromtheBolognaDeclarationwhichstates
that the educational reform will respect different cultures,
languages and national educational systems. The question
ariseswhetherthisistrulypossible,knowingthatthecausesof
thisreformconceptarerelatedtotheadjustmentofeducation
to the neoliberal development strategies in the world, and to
the processes of globalization and European integration.
Education is subjugated to the market needs and educational
institutions are required to subject themselves to strict
rationalization and narrow specialist professionalization.
Thus,teachingisseparatedfromtheprocessofeducationand
thefieldofculture;itdivergesfromthehumanisticvaluesand
contents, which are crucial for the development of the
individual and collective identity and the progressive role
culture has in society. This paper illustrates the level of
presence of relevant content in the reformed curricula of the
facultiesofteachereducationinBelgradeandZagreb.
Keywords
nationalidentity,education,integration,theBolognaProcess.
Saetak
Predmet ovog rada je razmatranje nacionalnog identiteta,
kaooblikakolektivnesamosvijestiibitnoginiocaopeg i
humanistikog odgoja i obrazovanja, u reformi
obrazovanja prema standardima Bolonjskog procesa. Pri
tomesepolaziodBolonjskedeklaracijegdjejeukazanoda
e se u reformi obrazovanja potovati razliite kulture,
jezici i nacionalni obrazovni sistemi. Koliko je to zaista
mogue kada je poznato da su uzroci ovog koncepta
reforme vezani za prilagoavanje obrazovanja
neoliberalnoj strategiji razvoja u svijetu, procesima
globalizacije i eurointegracijskih procesa. Obrazovanje se
podreuje tritu, a od obrazovnih ustanova se zahtijeva
stroga
racionalizacija
i
usko
specijalistika
profesionalizacija. Time se obrazovanje razdvaja od
procesa odgoja i svijeta kulture, ono se rastaje od
humanistikih vrijednosti i sadraja koji su odluujui za
razvoj individualnih i kolektivnih identiteta i progresivnu
ulogukultureudrutvu.Ufunkcijiovograda,ilustrativno
se ukazuje na zastupljenost relevantnih sadraja u
reformiranim studijskim programima uiteljskih fakulteta
uBeograduiZagrebu.
Kljunerijei
nacionalni identitet, obrazovanje, integracije, Bolonjski
proces.
AESTHETICSASSESSMENTOFELEARNINGMATERIALS
OCJENAESTETIKEMATERIJALAZAEUENJE
MatjaDuh,MarjanKrana*
FacultyofEducation,UniversityofMaribor,Maribor,Slovenia;FacultyofArts,UniversityofMaribor,Maribor,Slovenia*
Pedagokifakultet,SveuiliteuMariboru,Maribor,Slovenija;Filozofskifakultet,SveuiliteuMariboru,Maribor,Slovenija*
Saetak
Otkrili smo da estetski ugodan materijal za euenje ima
znaajan utjecaj na PSU proces (poduavanje studiranje
uenje). Istraivai irom svijeta su prouavali taj uinak i
pripremili neke smjernice. No, smjernice za podruje estetike
su podvrgnute promjenama. Dananja mlade moe imati
razliite poglede na estetiku u odnosu na mlade prije vie
desetljea.Estetikamaterijalazaeuenjejeproblematinajer
ihpripremajustrunjacikojisvijetnedoivljavajuistimoima
kao i uenici. To je razlog zato smo zapoeli istraivanja za
procjenu estetike dostupnih materijala za euenje. U naem
istraivanju smo koristili elektronske ankete koje su
studentima bile prikazivane na zaslonu raunala, te su onim
moralinumerikiocijenitiekran(od1do10),tenapisatikakvi
su im osjeaji vezano za prikaz. lanak predstavlja nalaze
ovog
istraivanja.
Kljunerijei
obrazovanjenadaljinu,elearningmaterijala,estetika,analiza
istraivanja
Abstract
We have discovered that aesthetically pleased elearning
materials have significant impact to the TLS (teaching
studyinglearning)processes.Researchersaroundtheworld
have studied this effect and prepare some guidelines. But
guidelinesintheaestheticalareaaresubjectedtothechanges.
Currentyouthmayhavedifferentperspectivetotheaesthetic
thenthosefromtwoorevenmoredecadesago.Theaesthetic
ofelearningmaterialsisproblematicsincetheyareprepared
by professionals who do not perceive the World with the
same eyes as learners. This is the reason why we start the
research to assess the aesthetic of available elearning
materials.Inourresearchweprepareelectronicsurveywhere
studentswereshowntothecomputerscreenandtheyshould
makethenumericrepresentationofthisscreen(from1to10)
at the same screen they need to write what is their feeling
seeing this screen. Article will present the finding of this
survey.
Keywords
distance education, elearning materials, aesthetics, survey
analysis
CONDITIONS,RELATIONSHIPSANDLIFESATISFACTIONINDORMITORY
UVJETI,ODNOSIIZADOVOLJSTVOIVOTAUSTUDENTSKOMDOMU
imePili,AnaMarijaDakula*
FacultyofSocialSciencesandHumanities,UniversityofSplit,Split,Croatia;Graweosiguranje,Metkovi,Croatia*
Filozofskifakultet,SveuiliteuSplitu,Split,Hrvatska;Graweosiguranje,Metkovi,Hrvatska*
Abstract
This paper looks into the life of college students in the Split
student dormitories. The research analyzed 335 students,
between 18 and 25 years of age were surveyed. The results
haveshownthatthemajorityofthestudentdormpopulation
comesfromtheCountiesofZadarskaandibenskokninskaas
well as from Bosnia and hercegovina. The majority of dorm
students study at the Faculty of Economics and the Faculty
Engineering,MechanicalEngineeringandNavalArchitecture.
The students are content with life in the dorms, but they
wouldalsoliketoseesomethingschange.Themainareasof
improvement are nutrition and living conditions, while a
small percentage of students also mention some other
problemsthattheyface.
Keywords
students,studentsdorm,contitionsforlearning,lifeindorm,
contentmentoflivingindorm,interrelation
Saetak
Uovomradujerijeoivotustudenataustudentskomdomu
uSplitu.Istraivanjemjeobuhvaeno335studenata,prosjene
dobi od 1825 godina. Rezultati su pokazali da veina
studentske populacije u domovima dolazi iz Zadarske i
ibenskokninskeupanijeteizBosneiHercegovine.Najvie
studenata smjetenih u domu pohaa Ekonomski fakultet i
Fakultet elektrotehnike, strojarstva i brodogradnje. Stanari
doma su zadovoljni svojim ivotom u domu, ali bi ujedno
eljeli promijeniti neke komponente tog ivota. Posebno
navode poboljanje prehrane i stambene uvjete dok manji
postotak njih navodi neke druge probleme s kojima se
suoava.
Kljunerijei
studenti, studentski dom, uvjeti za uenje, uvjeti ivota u
domu,zadovoljstvoivotomudomu,odnosi
ECOMMUNICATIONFROMBOARDINGSCHOOLSANDPARENTS
EKOMUNIKACIJAODUENIKIHDOMOVADORODITELJA
OlgaDemanDobrnji,BojanJeram*
TheNationalEducationInstituteofSlovenia,Ljubljana,Slovenija;SocietySPIRSA,Ljubljana,Slovenia*
Dravniinstitutzaobrazovanje,Ljubljana,Slovenija;DrutvoSPIRSA,Ljubljana,Slovenija
Saetak
Zanimala nas je ekompetencija roditelja kao kljunog
partnerakola.Radsebaviulogomivanouinformacijskei
komunikacijsketehnologijeukolskomokruenju.Znamoda
je process informatizacije postao jedna od najvanijih
aktivnostimodernogasvijeta,generatordrutvenoguspjehai
sredstvo integracije sa razvijenim svijetom. Za organizacije
koje ne slijede globalne trendove informatizacije, nema
budunosti. Trenutno, u Sloveniji project eedukacije
napreduje.Njegovglavniciljjeubrzatiprocessinformatizacije
svake obrazovne institucije, ovisno o trenutnom stanju u
njenojupravi,obrazovanjuitehnikompodruju.Standardie
kompetentnekole,uitelja,ravnateljairaunalnihstrunjaka
u stalnom su razvoju. Proveli smo istraivanje u kojem smo
provjerili ekompetenciju roditelja studenata druge godine u
domovima i njihova eoekivanja od uenikog doma. U
istraivanju je sudjelovalo 492 roditelja uenika koji ive u
velikim uenikim domovima u Sloveniji i pohaaju srednju
kolu.RezultatipokazujudaroditeljikoristeICTtehnologijeI
oekujudauenikidomoviimajumogunostsuradnjeputem
interneta. Kada bi ueniki domovi organizirali ICT teajeve,
roditeljibiihbilispremnipohaati.
Kljunerijei
ekomunikacija, uenici srednjih kola, eokruenje, ueniki
dom,informacijskeikomunikacijsketehnologije
Abstract
We were interested in how ecompetent the parents as key
partners of schools are. The article discusses the role and the
importance of information and communication technology
(ICT) in school environment. We have found out that the
process of informatization has become one of the most
importantactivitiesofthemodernworld,ageneratorofsocial
successandameansofintegratingwiththedevelopedworld.
For organizations that do not follow the global development
of computerization, there is no future. Currently in the
Slovenian school system the project eEducation is in
progress. Its primary goal is to accelerate the process of
informatization of every educational institution, depending
on its current status in management, educational and
technical fields. The standards of an ecompetent school,
teacher(educator),headmasterandcomputerexpertarebeing
developed.Wecarriedoutaresearchinwhichwecheckedthe
ecompetence of parents of secondary school students in
boarding schools, and their eexpectations for the boarding
school.Thestudyinvolved492parentsofstudentswholivein
large boarding schools in Slovenia and attend secondary
school.TheresultsindicatethatparentsuseICTandthatthey
expect the boarding schools to have the possibility of
collaboration with them via Internet. If boarding schools
organize ICT related courses, the parents are prepared to
participate.
Keywords
ecommunication, secondary school students, parents, e
environment,
boarding
school,
information
and
communicationtechnology
WATCHINGCARTOONS,ANDYETLEARNINGMATHS!
GLEDAMCRTANIFILM,AUIMMATEMATIKU!
SlavoljubHilenko
CollegeofVocationalStudies,VocationalTrainingofPreschoolTeachersandSportsTrainers,Subotica,Serbia
Visokakolastrukovnihstudijazaobrazovanjeodgajateljaitrenera,Subotica,Srbija
Abstract
Saetak
Primary first graders in Serbia are the ones most Uenici prvih razreda osnovnih kola u Srbiji su
overwhelmed under the unreformed curriculum in Europe. najoptereeniji u Europi. To moe znaiti nekoliko injenica:
Thiscouldbeduetoseveralreasons,thatthetransitionsfrom da je prelazak uenja od predkolske igre ka razrednoj
preschool games to abstractions met in the school are all too apstrakciji prebrz; da je propisani nastavni plan i program
soon; that the current syllabus and educational framework is neprimjeren, preopiran, preambiciozan i zastario; da je
not appropriated, is too voluminous, too ambitions and sustav reproduktivne nastave iscrpljujui i nemotivirajui i s
obsolete;thattheteachingthatisbasedonmerereproduction velikim brojem preopirnih i nefunkcionalnih nastavnih
skillsisexhaustingandnotmotivatingwithalargenumberof predmeta. Je li mogue u okruenju, koje tei sustavnim
extensively long and nonfunctional school subjects. Is it promjenama, ponuditi atraktivnije i efikasnije obrazovne
possible in the given environment, that thirsts for systematic forme, koje e biti u funkciji rastereujeeg i motivirajueg
changes, to offer more attractive and more efficient forms of

education, that will serve the purpose of a new relieved and
motivatedapproachtolearningandmoreeffectiveoftheone
presently performing. Our developed model of an animation
movieAdot,aline...,hasthoseambitions.Withitscontent
and its means of application, it should find its place in
mainstream education with first graders when first basic
conceptsinMathsarebeingformedinchildren(orpreschool
children). It is the one that will encourage their convergent
divergentpotentialsandopendoorstofunctionalthinking.
The aim of this paper is to present a fully realized project, a
model of educationalinteractive animation movie with the
attachedquiz,whichimplementedvalueswewishtoassessin
teachingpractice.
Keywords
animation movie, direct manipulation through animation,
convergentdivergent and functional thinking, Maths
concepts,technologyand(pre)schoolers
pristupauenjuiuinkovitijeodonognasceni.Narazvijeni
model animiranog filma Toka, crta..., ima upravo takve
ambicije. Svojim sadrajem i konceptom primjene, on treba
naisvojemjestounastavipoetnogformiranjamatematikih
pojmova djece (pred)kolske dobi, kojim e poticati svoje
konvergentnodivergentne potencijale i otvoriti vrata
funkcionalnom miljenju. Cilj rada je predstavljanje
realiziranog projekta, model edukativno interaktivnog
animiranog filma s propratnim kvizom, ije implementirane
vrijednostielimoprovjeritiiunastavnojpraksi.
Kljunerijei
animirani film, direktna manipulacija animacijom,
konvergentno divergentno i funkcionalno miljenje,
matematikipojmovi,tehnologijaidjeca(pred)kolskedobi
EDUCATIONALSTATUSOFPARENTSANDPROFESSIONALRECRUITMENTOFSTUDENTSOF
CROATIANFACULTIESOFECONOMY
OBRAZOVNISTATUSRODITELJAIPROFESIONALNOREGRUTIRANJESTUDENATAEKONOMSKIH
FAKULTETAUHRVATSKOJ
ZdenkaDamjani
FacultyofEconomy,UniversityofZagreb,Zagreb,Croatia
Ekonomskifakultet,SveuiliteuZagrebu,Zagreb,Hrvatska
Saetak
Abstract
The article begins with the statement that in the modern U lanku se polazi od tvrdnje da u suvremenom
information society, education plays an increasingly informacijskomdrutvuobrazovanjeimasveznaajnijuulogu
important role in the creation of social progress and in kako u stvaranju drutvenog napretka tako i u kreiranju
creating an impact on the emergence of social inequality. utjecaja na nastanak drutvenih nejednakosti. Jednakost
Equality of educational opportunities has to contribute to obrazovnih ansi treba doprinijeti poboljanju kvalitete i
improving the quality and equity of public higher education pravednosti javnih sustava visokog obrazovanja. U radu se
system. The paper assumes that the root of the difference in polazi od pretpostavke da se korijen razlika u obrazovnim
the educational careers of young people is in existing social karijerama mladih nalazi u postojeim drutvenim
inequality through the educational system, from primary nejednakostima koje se kroz obrazovni sustav, od osnovne
schooltouniversity.Becauseoftheunequalopportunitiesfor kole do fakulteta samo reproduciraju. Zbog nejednakih
investmentincognitivedevelopment andthesocializationof mogunosti ulaganja u kognitivni razvoj i socijalizaciju
the child comes to the cultural deprivation and the djeteta dolazi do kulturne depriviranosti i fenomena
phenomenon of educational reproduction. Social inequalities obrazovne reprodukcije. Drutvene nejednakosti u visokom
in higher education have been created in the moment of obrazovanju nisu stvorene u trenutku izbora visokog
choice of higher education, so at this level can not be obrazovanja,pasenatojrazininemogunitiotkloniti.Tkose
removed.Whodecidesfortheprofessionof Economistand odluuje za profesiju ekonomist i odakle se regrutiraju
wherestudentsarerecruitedasprofessionals?Whatdoesthat studenti, budui profesionalci? to to govori o socijalnoj
say about social mobility within the Croatian society? The mobilnosti unutar hrvatskog drutva? Struktura studenata
structureofstudentsfoureconomicfacultiesinCroatia,were etiri ekonomska fakulteta u Hrvatskoj, analizirana obzirom
analyzed considering the educational status of parents of na obrazovni status roditelja studenata, dovodi do zakljuka
students,leadstotheconclusionthataccesstotheprofession da u Hrvatskoj pristup profesiji ekonomist i
in Croatia, the economist and manager are just young menaderimaju samo mladi iz obitelji vieg socijalnog i
people from families of higher social and educational levels. obrazovnog nivoa. Oni kojih nema pripadaju najirim i
Those that are not belong to the broadest and least educated najmanje obrazovanim drutvenim slojevima. Rezultati
social strata. The results suggest that it is a selfreproduction upuujunazakljuakdaseradiosamoreprodukcijiprofesije.
of
the
profession.
Kljunerijei
Keywords
obrazovanje, kulturna reprodukcija, kulturna depriviranost,
education, cultural reproduction, cultural deprivation, self samoreporodukcijaprofesije,drutvenanejednakost
10
reproductionofprofession,socialinequality
RICHMEDIAPRESENTATIONSINBLENDEDLEARNING
BOGATEMEDIJSKEPREZENTACIJEUKOMBINIRANOMUENJU
BrankoKaui,MajaRamak,MarjanKrana*
FacultyofEducation,UniversityofLjubljana,Slovenia;FacultyofArts,UniversityofMaribor,Slovenia*
Pedagokifakultet,SveuiliteuLjubljani,Ljubljana,Slovenija;Filozofskifakultet,SveuiliteuMariboru,Maribor,Slovenija*
Abstract
With the advancements in ICT, involvement of teachers and
learners in teaching and learning significantly changed.
Traditionallearningbecameinterwovenwithmultimediabased
elearning systems which eventually stretched outside
classroom world into elearning universe. Recently, traditional
facetoface classroom learning and elearning merged their
characteristics into promising combination named blended
learning. The most important benefits of blended learning are:
students can manage their study time, they can select the
delivery format of learning content and improved learning
interaction.Synchronousandasynchronouscommunicationand
teachercenteredandlearnercenteredapproachesarecombined
tomaximizetheefficiencyoflearning.Oneofimportantfactors
for successful blended learning is efficient elearning material.
Itsefficiencyisfurtherdependentalsofromthetypeofmaterial
andtheabilityofsoftwareforpreparingtheelearningmaterial.
Inthepaperwepresenttheblendedlearningapproachusedfor
the last three years in course Software, and the research we
perform on using rich media presentations prepared with
Microsoft Producer and AuthorPoint that are specially suited
forblendedlearning.
Keywords
blended learning, elearning material, rich media presentation,
MicrosoftProducer,AuthorPoint
Saetak
Sa napretkom u ICTu, ukljuenost nastavnika i uenika u
nastavi i uenju znaajno se promijenila. Tradicionalno uenje
postalo je isprepleteno s multimedijski utemeljenim sistemima
za euenje koji se na kraju pruaju izvan uionice u svijet e
uenja.Nedavno,tradicionalnelicemuliceuenjeuuioniciie
uenje spojilo se u kombinirano uenje. Najvanije prednosti
kombiniranog uenja su: uenici mogu upravljati svojim
vremenom uenja, oni mogu odabrati nain isporuke sadraja
uenja i poboljati interakciju uenja. Sinkrone i asinkrone
komunikacije i nastavniku i ueniku usmjeren pristup se
kombiniraju kako bi se poveala uinkovitost uenja. Jedan od
vanih faktora za uspjeno kombinirano uenja je uinkovit
materijalzaeuenje.Njegovauinkovitostdaljeovisiiodvrste
materijalaisposobnostisoftverazaizraduelearningmaterijala.
U radu predstavljamo pristup kombiniranog uenja koji se u
posljednje tri godine na kolegiju Softver, te istraivanja koja
vrimo o koritenju bogatih medijskih prezentacija
pripremljenih uz Microsoft i Producent AuthorPoint koji su
posebno
pogodna
za
kombinirano
uenje.
Kljunerijei
kombinirano uenje, elearning materijal, bogate medijske
prezentacije,MicrosoftProducer,AuthorPoint
CHALLENGESOFDIFFERENTIATIONANDINDIVIDUALIZATIONOFTHELEARNINGPROCESS
IZAZOVIDIFERENCIJACIJEIINDIVIDUALIZACIJENASTAVNOGPROCESA
NinaStropnikKuni
ElementarySchoolLouisAdami,Grosuplje,Slovenia
OsnovnakolaLouisaAdamia,Grosuplje,Slovenija
Saetak
Abstract
Nowadays teaching process is more and more student Suvremena kola izrazito postavlja uenika u prvi plan
centred.Teachers,however,arewellawarethataclassroomis nastavnogprocesa.Uiteljisusvjesnidarazrednijehomogena
notahomogeneousunitofindividuals.Infact,itiscomposed skupinapojedinaca.inegauenicikojiserazlikujuposvom
of students who differ in their foreknowledge, expectations, predznanju,oekivanjima,stiluuenjaitempurazumijevanja
learning styles and learning tempo. Moreover, they have nastavnoggradiva,kojiimajurazliitekognitivnesposobnosti,
different cognitive capacities, different motivation and drukije motivacije te dolaze iz razliitih socijalnih okruja u
different social background with higher or lower degree of kojima imaju vei ili manji poticaj. A svi su usmjereni prema
encouragement. Nevertheless, they all strive toward a jedinstvenom odgojnoobrazovnom cilju koji je normiran s
common learning and educational goal, with precisely precizno odreenim standardima znanja ije se postizanje
determined learning standards, the achievement of which is provjeravanajedinstvennainnadravnojrazini.Ulankusu
evaluatedonthenationallevel.Thearticlepresentsstrategies predstavljene strategije za diferencijaciju pouavanja sa
which may be applied when attempting a more svrhom da uenje pribliimo svim uenicima, uzimajui u
individualized approach in a versatile teaching environment, obzirnjihovuraznolikost.Predstavljenesuprednostiislabosti
with the aim of addressing each learner and their specific zakonskipredvienihoblikaindividualizacijeidiferencijacije,
11
s naglaskom na dvije krajnje skupine arolike uenike

populacije s jedne su strane djeca s posebnim potrebama i
potekoama u uenju, a s druge daroviti, edukacijski
natprosjeno sposobni uenici. U lanku su predloeni neki
naini kako prepoznati uenikova jaa podruja i specifine
sklonostipomoukojihuiteljnastavumoeplaniratitakoda
pobolja uinkovitost nastavnog procesa, kreira poticajnu
okolinu, odazove se na uenikove raznolike potrebe te
istovremeno ostvaruje ciljeve i postie standarde znanja koji
proizlazeiznastavnihplanova.
Kljunerijei
diferencijacija, individualizacija, stil uenja, potekoe uenja,
aktivnouenje
needs. Advantages and disadvantages of the existing, legally

determined forms of individualization are outlined, with
special emphasis on both extremities of the varied schooling
population, that is children with special needs and learning
difficultiesonthelowerendofthescaleandtalentedstudents
withaboveaveragelearningcapacitiesontheupperend.The
article suggests some of the possible methods of detecting
students strong areas of knowledge and their specific
interestsbymeansofwhichteacherscanbetterdeviselesson
planswiththeaimofincreasingtheeffectivenessofteaching,
creatingstimulatinglearningenvironmentandrespondingto
students various needs, bearing in mind at the same time,
however, the fulfillment of learning goals and the
achievementoflearningstandardssetinthecurriculum.
Keywords
differentiaton, individualization, learning style, learning
difficulties,activelearning
MULTIMEDIAELEMENTSINBIOLOGYANDCHEMISTRYEDUCATION
MULTIMEDIJALNIELEMENTIUOBRAZOVANJUIZBIOLOGIJEIKEMIJE
DanaBlahtov,JozefMacko,NadedaStollrov
FacultyofPedagogy,CatholicUniversity,Ruomberok,Slovakia
Pedagokifakultet,Katolikosveuilite,Ruomberok,Slovaka
Abstract
Multimediaeducationalsystemscreatenewpossibilitiesinthe
access to some information. They communicate with users
using text, video for real experiments projection, animations
for viewing some processes or sound. Moreover these
attributes are connected by interactive links, and that is why
this type of multimedia education system allows individual
requirements. Computer can be used in any school subject
and in any phase of teaching process (e. g. motivation,
explanation, or in repetition of findings and conclusions).
Work during the school lessons will be more interesting and
attractive for students and using this kind of education,
students who would probably never show their talent can
excel.
Keywords
education, multimedia, technology, computer, education of
biology
Saetak
Multimedijalniobrazovnisustavistvarajunovemogunostiza
pristup odreenim informacijama. Za komunikaciju s
korisnicimatisustavikoristetekst,videozaprojekcijepravih
eksperimenata, animacije za prikaz nekih procesa ili zvuk.
Osim toga, ovi atributi su povezani interaktivnima linijama,
to znai da je ovaj tip multimedijskog obrazovnog sustava
prilagoen individualnim zahtjevima. Raunalo moe biti
prisutno u svim predmetima obrazovnog procesa, kao i u
svim fazama nastavnog procesa (npr. motivacija,
objanjavanje, ponavljanje pronalazaka i zakljuci). Rad s
raunalometijekomkolskihlekcijauenicimabitizanimljiv,
privlaan i atraktivan, a osobito e se istaknuti oni koji u
klasinomobrazovanjunikadanebipokazalisvojtalent.
Kljunerijei
obrazovanje, multimedija, tehnologija, raunalo, obrazovanje
biologije
INTERDISZIPLINAERESPROJEKTVONZWEILEHRVERANSTALTUNGEN(DEUTSCHUND
MIKROOEKONOMIK)
INTERDISCIPLINARANPROJEKTDVAJUNASTAVNIHKOLEGIJA(NJEMAKIJEZIKI
MIKROEKONOMIKE)
KsenijaStojakovi
CollegeBaltazarAdamKreli,Zaprei,Croatia
VisokakolaBaltazarAdamKreli,Zaprei,Hrvatska
12
Saetak
Ustrunomraduelimprikazatikakosenaosnovudogovora
i suradnje dvaju ili vie predavaa razliitih kolegija moe
poduavati i ocjenjivati na uinkovit nain koristei
informatikutehnologiju.Radisekonkretnoouenjustranog
jezika ( njemaki jezik ) u korelaciji s kolegijem
Mikroekonomika . Studenti pod mentorstvom obaju
predavaaprevodeknjiguInterneMrkteinForschungund
Entwicklungautori Rainer Vlker i Eric Kasper,Physica
Verlag,Heidelberg,Deutschland u timskom radu strunu
literaturu(udbeniksadrugihvisokihkolauEU)ipritome
ue razne prevodilake tehnike, saimanje teksta te nov
sadraj iz podruja mikroekonomike. Krajnji rezultat je i
diplomski rad u kojem se kritiki prikaz potrebne literature
pienastranomjeziku.
Kljunerijei
interdisciplinarnost, tehnike prevoenja,timski rad,koritenje
stranestruneliterature,zajednikopoduavanjeiocjenjivanje
Fazit
In der Facharbeit moechte ich zeigen, wie man aufgrund
Besprechung und Zusammenarbeit zweier od mehrer Lehrer
verschiedener Lehrveranstaltungen auf effieziente Weise die
informatische Technologie benutzend lehren und bewerten
kann.EshandeltsichkonkretvomSprachlernen(Deutsch)in
Zusammenarbeit
mit
der
Lehrveranstaltung
Mikrooekonomie innerhalb des BachelorStudiums der

Betriebswirtschaftslehre
an
der
Hochschule
fuer
GeschaeftsfuehrungundVerwaltungBaltazarAdamKreli
inZaprei.DieStudentenuebersetzendasBuchInterne
MaerkteinForschungundEntwicklungderAutorenRainer
Voelker und Eric Kasper, PhysicaVerlag, Heidelberg,
Deutschland, 2004 in Teamarbeit. Dabei erwerben sie
Uebersetzungstechniken, Textbearbeitung und lernen den
Lehrstoff anderer Lehrveranstaltung kennen. Dabei benutzt
man
die
Internetseite
der
Hochschule
und
Fernstudiumsystem. Das Endergebnis ist auch Gebrauch der
Fachausdruecke und Schluesselwoerter in der Fremdsprache
ineinemTeilderDiplomarbeit.
Schluesselwoerter
Interdiszilinariteat, Uebersetzungstechniken, Teamarbeit,
Gebrauch fremdsprachlicher Fachliteratur, gemeinsames
LehrenundBewerten
HIGHEREDUCATIONINCROATIATOWARDSTHEEUROPEANHIGHEREDUCATIONAREA
VISOKOOBRAZOVANJEUHRVATSKOJUKLJUIVANJEUEUROPSKIPROSTORVISOKOG
OBRAZOVANJA
TeaBaldigara
FacultyofTourismandHospitalityManagement,UniversityofRijeka,Opatija,Croatia
Fakultetzamenadmentuturizmuiugostiteljstvu,SveuiliteuRijeci,Opatija,Hrvatska
Saetak
Abstract
ThesigningoftheBolognaDeclarationandCroatiasimminent Potpisivanje Bolonjske Deklaracije te predstojei ulazak
accessiontotheEuropeanUnionsetupnewchallengesforthe Republike Hrvatske u Europsku Uniju, postavili su velike
Croatian higher educational system, in which reforms were izazovepredhrvatskisustavvisokogobrazovanja.Temeljeise
needed, in the endeavour of creating a successful and na osnovnim naelima i ciljevima Bolonjske Deklaracije,
international competitive knowledgebased society. Following RepublikaHrvatskajeuposljednjemdesetljeukrenulaputem
the main goal and the specified objectives of the Bologna restrukturiranja i prilagoavanja sustava visokog obrazovanja.
Declaration, Croatia initiated a series of reforms of its higher Proces reformi rezultirao je novim koherentnim i europskim
educationalsystem.Thehighereducationsystemrestructuring obrazovnim okvirom pogodnim za postizanje europskih
and adapting process was aimed at creating a new coherent obrazovnih standarda kroz prihvaanje studijskih ciklusa
educational framework suitable for achieving the European temeljenih na preddiplomskoj, diplomskoj i poslijediplomskoj
educational standards throughout the embracement of the razini,uvoenjeECTSbodovnogsustavatedopunskeispraveo
EuropeanHigherEducationthreestudyingcycles,thesocalled studiju, uvoenje novog meunarodno priznatog sustava
BachelorMasterDoctorsystem,theadoptionoftheECTScredit diplomi, primjenu sustava osiguranja kvalitete, razvoj
system, the introduction of a new internationally recognizable nacionalnih kvalifikacijskih okvira kompatibilnih s usvojenim
and comparable degree system, the implementation of a kvalifikacijskim okvirom za europsko podruje visokog
standardizedqualityassurancesystem,theimprovementofthe obrazovanja, poboljanje i inoviranje nastavnih programa, te
quality of the academic programmes and their modernization, promicanje mobilnosti studenata, profesora, znanstvenika i
andtheenablementofacademicstaffandstudentsmobility.In administrativnih djelatnika kao i promicanje sustava
thecenturyofknowledgewelive,highereducationisthemajor cjeloivotnog uenja. U suvremenom drutvu, drutvu znanja,
initiatorofpositivechangesanddevelopment.Overthecoming obrazovanje predstavlja osnovni imbenik razvoja i pozitivnih
period, Croatian higher education system, should successfully promjena. Hrvatsko visoko obrazovanje, kao i njegovo dalje
meetnewsocialandeconomicrequirementsandchallengesofa prilagoavanjeipoboljanje,morapostatiprioritetdugoronih
knowledgebasedsociety.ThepursuitofEuropeaneducational razvojnih strategija te stalni proces iznalaenja obrazovne
standardsshouldbeapriorityofallfutureCroatiandeveloping izvrsnosti. Temeljei se na danim pretpostavkama, u radu se
13
strategies and a continuous process of seeking educational

excellence as the fundament of further successful euro
integration of the country. Based on those premises the paper
aimstointroduceandanalysethecurrentstatusoftheCroatian
higher education system on the eve of accession to the
EuropeanUnionandoffersaninsightintothesofarcarriedout
andrealizedreformsandchangesandachievedgoals.
Keywords
Croatia, the European Union, the Bologna Process, Croatian
highereducation,theEuropeanHigherEducationArea.
analizira sadanje stanje i obiljeja hrvatskog visokog

obrazovnog sustava u svjetlu njegova prilagoavanja
zahtjevima Bolonjskog procesa kao preduvjeta meunarodne
konkurentnostiiuspjenogsudjelovanjauEuropskomsustavu
visokogobrazovanja.
Kljunerijei
Hrvatska,EuropskaUnija,Bolonjskiproces,visokoobrazovanje
uHrvatskoj,Europskiprostorvisokogobrazovanja.
THEMULTIMEDIAPRESENTATIONINTHEEDUCATIONALSYSTEM,MEMORIZINGINFORMATION
ANDRETAININGATTENTION
PREZENTACIJAMULTIMEDIJSKIHSADRAJA,PAMENJEINFORMACIJAIPANJA
MajaRuiBaf,MirjanaRadetiPai
UniversityofJurajDobrila,Pula,Croatia
SveuiliteJurjaDobrile,Pula,Hrvatska
Abstract
Saetak
Neweducationaltechnologiesbringforwardtheneedfornew Nove tehnologije u obrazovanju zahtijevaju nove pristupe u
aspectsinthepreparationandpresentationofteachingmatter izradi i prikazu nastavnih sadraja u visokom obrazovanju.
attheuniversitylevelofeducation.Withincreasingfrequency Sadraji se sve ee prikazuju koristei alate za prezentaciju
the teaching matter is being demonstrated by means of the multimedijskih sadraja. Veina profesora za prikaz i izradu
multimediapresentation tools. For example, MS Power Point multimedijskih prezentacija koristi alat MS Power Point. U
tool is being used by the vast majority of faculty for radusepolaziodmiljenjadaveinaprofesorakoristialatza
demonstration and preparation of the multimedia izraduiprikazprezentacijananaindaprezentiranogradivo
presentation.Thispaperarguesthatmostfacultymembersuse prenose u cjelini. Veina prezentacija sadri prikaze prepune
the multimediapresentation tools in such a manner as to multimedijskih elemenata, (tekst, slika, zvuk, video,
transfertheteachingmaterialinitsentirety.Becauseoftheuse animacija) to u konanici rezultira brzom opadanju panje
oftoomanymultimediaelements(text,picture,sound,video, studenata, monotonosti nastave i vrlo estom pojavljivanju
animation) in the prevailing quantity of such presentations, studentskedileme:dalizapisivatisveinformacijekojevidena
the students attention undergoes a rapid decrease, the prikazima ili aktivnim praenjem profesorova izlaganja
lecturingbecomesmonotonous, andtheeverlastingstudents pokuati zapamtiti sadraj predavanja. Nadalje, u radu se
dilemmaarises:eithertowritedownalltheinformationthey prikazuju tehnike, kriteriji (sadrajni, estetski i funkcionalni),
see in presentations, or to listen attentively to the professors strukture prezentacije, elementi grafikih prikaza, kreativne
exposition,thustryingtorememberthelecture.Furthermore, tehnike za osmilajvanje prikaza i vrste publika kojima je
the paper gives an overview of the criteria (substantial, prezentacijanamijenjena.
aesthetic and functional), the presentation patterns, the
graphicoutlineelements,andthetechniquesforcreatingmore Kljunerijei
relevantreviews,accordingtotheaudienceinattendance.
multimedijska prezentacija, visoko obrazovanje, tehnike,
kriteriji,panja
Keywords
multimediapresentation, university education, techniques,

criteria,attention
STUDYQUALITYASSURANCEASTHEPROCESSOFCREATINGADISTINCTIVECOMPETITIVENESS
OSIGURANJEKVALITETESTUDIJAKAOPROCESSTVARANJAPREPOZNATLJIVEKONKURENTNOSTI
GordanaNikoli,DarioZori*,BrankaSakin
BusinessCollegeManero,Rijeka,Croatia;BusinessAcademyRijeka,Rijeka,Croatia
VisokaposlovnakolaManero,Rijeka,Hrvatska;PoslovnaakademijaRijeka,Rijeka,Hrvatska*
Abstract
Monitoring the quality of study requires the application of
quality assurance in the field of higher education. Education
Saetak
Praenje kvalitete studija zahtjeva primjenu osiguranja
kvaliteteusferivisokogobrazovanja.Obrazovanjeimavanu
14
has an important socioeconomic role in the development of

local, national and global society. Quality of education is a
distinguishing characteristic that leads students in the choice
of higher education and higher education institutions that
provides a certain education. Since the achievement of clear
andtransparentsystemofqualityassuranceandaccreditation
has become one of the objectives of the Bologna process,
integrationandimplementationofqualityassuranceinhigher
education hasbecomeakeyissueinalmosteverycountryin
Europe. Process that leads to the integration of quality
assuranceinhighereducationandencouragesinstitutionsand
studentstosetanewgoal.Thegoalisanewandbettermodel
of international cooperation in higher education that will
enhance the quality, transparency and compatibility of
degrees and studies involved in the process. They all know
whatthebenefitsareiftheystarttousethesystemofquality
assuranceonnationalandworldwidelevel.
Keywords
quality,study,competitiveness,theBolognaprocess,students
socijalnoekonomskuuloguurazvojulokalnog,nacionalnogi
globalnog drutva. Kvaliteta je razlikovna karakteristika koja
vodi studente pri izboru visokog obrazovanja, ali i
visokoobrazovneinstitucijekoje toobrazovanjeprua.Otkad
je ostvarenje jasnih i transparentnih sistema osiguranja
kvalitete i akreditacije postalo jednim od ciljeva Bolonjskog
procesa, integracija i implementacija sistema osiguranja
kvalitete u visoko obrazovanje je postala kljuno pitanje u
gotovo svim zemljama Europe. Proces koji vodi integriranju
osiguranja kvalitete u visoko obrazovanje je pogodovao
institucijama i studentima, postavljajui za cilj model
meunarodne suradnje u visokom obrazovanju koji e
unaprijeditikvalitetu,transparentnostiusporedivostdiploma
i studija ukljuenih u sam proces. Pogodnosti koje programi,
fakulteti i institucije mogu dobiti, ako imaju priznati sistem
osiguranjakvalitetenanacionalnimilisvjetskimrazinamasu
jasneipoznate.
Kljunerijei
kvaliteta,studij,konkurentnost,Bolonjskiproces,studenti
PRIMARYANDSECONDARYSCHOOLPHYSICS:THEUTILIZATIONOFPOWERPOINTINTHE
CLASSROOM
PRIMJENAPOWERPOINTPREZENTACIJEUNASTAVIFIZIKEZAOSNOVNEISREDNJEKOLE
MarkoGosak,JernejaPavlin*
FacultyofNaturalSciencesandMathematics,UniversityofMaribor,Maribor,Slovenia;
FacutlyofEducation,UnivesityofLjubljana,Ljubljana,Slovenia*
Prirodoslovnomatematikifakultet,SveuiliteuMariboru,Maribor,Slovenija;Uiteljskifakultet,SveuiliteuLjubljani,Ljubljana,Slovenija
Saetak
U okviru naeg nacionalnog projekta Razvoj prirodoslovnih
kompetencija pripremili smo obrazovne materijale za
nastavu fizike, kojima je glavni cilj to bolje prikazati
didaktike strategije za sustavni razvoj prirodoslovnih
kompetencija uenika, a jedna od njih je digitalna
kompetencija. U ovom radu opisujemo dva reprezentativna
setaobrazovnihmaterijala,jedanzauenikeosnovnihidrugi
za uenike srednjih kola. Prvi set materijala je posveen
eksperimentalnom radu sa temom strujnih krugova, dok se
drugi set temelji na uenju o optikim pojavama u atmosferi
putem teksta i Interneta. Zajednika znaajka oba seta
materijala je u tome, da uenici moraju o novo steenim
znanjima pripremiti PowerPoint prezentacije i potom ih
prezentirati svojim kolegama u razredu. Materijali sadre
tone upute za izradu slajdova kao i upute za usmeno
izlaganje.
Kljunerijei
nastavaizfizike,digitalnakompetencija,PowerPoint,
prirodoslovnekompetencije,uenjeugrupi.
Abstract
IntheframeofournationalprojectDevelopmentofNatural
ScienceCompetenceswehavepreparedphysicaleducational
materials, which main goal is to indicate better didactic
strategies for the systematic development of pupils natural
science competences, one of them being the digital
competence. In this contribution we describe two sets of
representative materials, one for primary and the other one
for secondary school pupils. The first set of materials is
dedicated to the realization of group experimental work on
thesubjectofelectriccircuitsandthesecondsetisatextand
webbasedlearningmaterialsaboutopticalphenomenainthe
atmosphere. A common feature of both sets of materials is
thatpupilsarerequestedtopreparePowerPointpresentations
oftheirnewfindingsandpresentthemtotheirschoolfellows.
Our materials are supplied with instructions about a proper
creation of slides and a suitable realization of the oral
presentation.
Keywords
physics teaching, digital competence, PowerPoint, natural
sciencecompetences,collaborativelearning.
15
LAUGHTERTHEORIESANDLAUGHTERSIGNIFICANCEINTEACHING
SMJEHOVNETEORIJEIZNAAJSMJEHOVNOGUNASTAVI
JasnaGrini,VjekoslavaJurdana
UniversityofJurajDobrilainPula,Pula,Croatia
SveuiliteJurjaDobrileuPuli,Pula,Hrvatska
Abstract
In this work, theoretical ranges in field of laughter are being
actualized, since antique until today, considering important
obstacles, particularly ones of terminological nature in
defininglaughter.
Keyquestionsare:whatislaugh,andwhatislaughter,which
aresemanticimplicationsoftermhumour,howwasthisterm
perceived in romantic, and how is it perceived by recent
theories. Thereby are being implemented those conclusions
whichsselfactuatedeffectscouldbeimplementedinteaching
process, first of all percepted as communication process, as
relationship between message addresser and addressee. In
thissense,psychoanalytical,philosophical,literarytheoretical,
(pragma)linguistical, sociological, deontological, and others
laughaspectsanditsconceptions,arebeinganalyzedascode
whichcontributestohumandimensionofrelationships.Work,
beside theoretical comparations and conclusions which are
resultsoftheseprocesses,alsoshowspracticeexampleswhich
arefunctioningasargumentsinnewpointofviewonlaughter
ruleinessentiallyspecificcircumstancesofsocialrelationships
of modern world, especially in postwar period transitional
south Slavic region, in time of total formalism of sensitive
communication tissue inside of teaching process and
universally,globalhumanitycrisis.
Keywords
laugh, laughter forms, modern teaching, emotional climate,
teachersdeontology
Saetak
U radu se aktualiziraju teorijski dosezi u podruju
smjehovnog od antike do danas uzimajui u obzir bitne
potekoe, poglavito one terminoloke prirode u
definiranjusmjehovnog.Kljunasupitanja:tojestsmijeh,
a to je smjehovno, koje su znaenjske implikacije pojma
humor i kako je taj pojam shvaan u romantizmu, a kako
ga shvaaju recentne teorije? Pri tom se u obzir uzimaju
onizakljucikojihseneposredniefektimoguprimijenitiu
procesu nastave, shvaene prije svega kao komunikacijski
proces, kao odnos izmeu poiljatelja i primatelja poruke.
U tom smislu propituju se psihoanalitiki, filozofski,
knjievnoteorijski,
(pragma)lingvistiki,
socioloki,
deontolokiidrugiaspektismijehainjegovashvaanjakao
koda koji pridonosi humanoj dimenziji meuljudskih
odnosa.Rad,poredteorijskihkomparacijaizakljuakakoji
su rezultat tih procesa, donosi i primjere iz prakse koji
fungiraju kao argumenti u novom gledanju na ulogu
smjehovnog u bitno specifinim okolnostima drutvenih
odnosa suvremenog svijeta, posebice u postratnom
vremenu tranzicijskog junoslavenskoga prostora, u doba
posvemanje formalizacije osjetljivog komunikacijskog
tkiva unutar nastavnog procesa i ope, globalne krize
humaniteta.
Kljunerijei
smijeh, smjehovnioblici,suvremenanastava,emocionalna
klima,deontologijauitelja
ACADEMICANDPROFESSIONALTITLESINPUBLICLAWSJURIDICALPERSONS
AKADEMSKIISTRUNINAZIVIUPRAVNIMOSOBAMAJAVNOGPRAVA
DanijelaRomi,DarijaIvankovi
PolytechnicLavoslavRuika,Vukovar,Croatia
VeleuiliteLavoslavRuika,Vukovar,Hrvatska
Saetak
Abstract
InaprocedureofCroatianlegislationsadjustmenttotheEUs U postupku prilagodbe hrvatskog zakonodavstva pravnoj
acquis communautaire, the Scientific Activity and Higher steevini Europske unije, godine 2003. donesen je Zakon o
Education Act was promulgated in 2003. One of more znanstvenoj djelatnosti i visokom obrazovanju. Jedna od
significantnoveltiesintroducedbytheActarethecompletely znaajnijih novina koje Zakon donosi su i potpuno novi
newacademicandprofessionaltitles,acquiredbythepersons akademski i struni nazivi koje stjeu osobe sa zavrenim
with a completed correspondent professional or odgovarajuim strunim ili sveuilinim studijem. U radu se
universitarian course of studies. The paper starts from an polazi od pretpostavke da novi akademski i struni nazivi,
assumptionthatthenewacademicandprofessionaltitlesare sedamgodinanakonuvoenjabolonjskogprocesa,jouvijek
still unaccepted in a wider usage seven years subsequent to nisu prihvaeni u iroj uporabi, ak ni kod dravnih tijela i
the introduction of the Bologna Process, even when it comes institucija.Ovoukazujenanedjelotvornostzakonajeradresati
to the State bodies and institutions. This signifies the Acts ne prihvaaju i ne primjenjuju konkretnu pravnu normu.
inefficacy, since the addressed do not accept and apply a Provedeno je istraivanje natjeaja koje su objavila razna
concretelegalnorm.Conductedisaresearchofadministrative dravna tijela i pravne osobe javnog prava u Narodnim
competitions announced in the Republic of Croatias Official novinama, slubenom glasilu Republike Hrvatske, te se
16
GazettebytheStateorgansandpubliclawsjuridicalpersons,
whoseresultsareelucidatedinthepaper.
Keywords
Bologna Process, academic degree, professional title, State
organs,legalnormefficacy
rezultatiiznoseuradu.
Kljunerijei
bolonjskiproces,akademskinaziv,struninaziv,dravna
tijela,uinkovitostpravnenorme
IMPLEMENTINGELEARNINGINPARTTIMESTUDYPROGRAMOFCOLLEGEVERN
UVOENJEEUENJANAIZVANREDNISTUDIJVELEUILITAVERN
Gordanaori,JokoMeter,JosipaAkaloviAnti
UniversityofAppliedSciencesVern,Zagreb,Croatia
VeleuiliteVern,Zagreb,Hrvatska
Saetak
Abstract
In this paper, by using methods of recording the existing Uovomradueuzpomometodesnimanjapostojeegstanja,
condition, survey to gain insight into possible problems in provoenjaanketezadobivanjeuvidaumogueproblemepri
implementing the project and with comparisons with best provoenju projekta, te usporedbe s najboljom praksom
practices (benchmarking), will be analyzed possibilities for (benchmarking) biti analizirane mogunosti za uvoenje e
the implementation of elearning at the College Vern. After learninga na Veleuilitu Vern. Nakon analize trenutnog
analyzing the current situation and existing ways of using e stanja i postojeih naina koritenja elearninga, ispitivanja
learning, questioning the need for elearning and assessment potrebazaelearningom,teocjenekvalitetekomunikacijesvih
of quality of communication for all stakeholders involved in dionika ukljuenih u nastavni proces putem razliitih
the teaching process through various communication komunikacijskih kanala, bit e provedeno i istraivanje
channels, the study of needs for (additional) training of potreba za (dodatnim) osposobljavanjem predavaa. Na
trainers.will be conducted. Based on gathered and analyzed temelju prikupljenih i analiziranih informacija bit e izloen
information,thepilotprojectusingelearningintheteaching prijedlog pilot projekta koritenja elearninga u sklopu
of undergraduate emergency studies with the aim of raising nastavedodiplomskogizvanrednogstudijasciljempodizanja
its quality, improvement and enrichment of the offered njegove kvalitete, poboljanja i obogaivanja ponuenih
facilities and programs, and facilitating the study for busy sadraja i programa, te omoguavanja lakeg studiranja za
studentswillbeexposed.Thisstudy,withitsrhythmlectures zaposlene studente. Ovaj studij je upravo svojim ritmom
everyotherweek,isanidealuserofelearning.Theauthors odravanja predavanja svakog drugog tjedna idealan
are employed as lecturers at the College, and based on korisnik elearninga. Autori su zaposleni kao predavai na
previousteachingexperienceandexperienceswithelearning, Veleuilitu, te e na temelju svog dosadanjeg predavakog
will propose the implementation of elearning. iskustva,tevlastitihiskustavaselearningomiznijetiprijedlog
uvoenjaelearninga.
Keywords
Kljunerijei
VernCollege,implementationofelearning,parttimestudy
VeleuiliteVern,uvoenjeelearninga,izvanrednistudij
SEXUALITYOFSTUDENTS:ACTIVITIES,HEALTHANDPLEASURE
SEKSUALNOSTSTUDENATA:AKTIVNOSTI,ZDRAVLJEIZADOVOLJSTVO
imePili,Dianautalo*
FacultyofSocialSciencesandHumanities,UniversityofSplit,Split,Croatia;GraweHrvatskad.d.,Metkovi,Croatia*
Filozofskifakultet,SveuiliteuSplitu,Split,Hrvatska;GraweHrvatskad.d.,Metkovi,Hrvatska*
Abstract
Saetak
Showed research deals with seyuality of young people. It Istraivanje koje je ovdje prikazano bavi se problematikom
comprised split student population. In research was 300 seksualnosti mladih. Obuhvatilo je splitsku studentsku
participants (N=300), where si 200 students of first year and populaciju. U istraivanju je sudjelovalo 300 ispitanika
100studentsofthirdyear.Weusedsurvey.Sampleconducted (N=300) i to 200 studenata prve i 100 studenata tree i
5% od student population first and third year. Sample is provedeno je metodom ankete. Takav uzorak obuhvaa 5%
distributed depending of place where are participnats are studentske populacije prve i tree godine studija, te je
studing (6 area). Research has showed that young people stratificiran prema podruju u kojem ispitanici studiraju (6
earlierandearliergettingintosexualrelations,thattheyknow skupinakaotosu:prirodnopodruje,tehniko,drutveno...)
forprotection,thattheyrarelyspeakwiththeirparentsabout Istraivanje je pokazalo da mladi sve ranije stupaju u spolne
17
odnose (od 16 do 18 godina 45%), da vode rauna o

kontracepciji, malo razgovaraju sa roditeljima o temama
vezanim uz seksualnost te da su informirani o spolnim
bolestima.
Kljunerijei
seksualnost, seksualno zdravlje, seksualno zadovoljstvo,
kontracepcijskasredstva,studenti
subjects related to sexuality and that they are well informed

aboutsexualdiseases.
Keywords
sexuality, sexual health, sexual pleasure, contraception,
students
TEACHERASALEADERINSCHOOLALEARNINGPROFESSIONALORGANISATION
NASTAVNIKKAOVOAUKOLIPROFESIONALNOJ
ORGANIZACIJIKOJAUI
AidaOmersofti
ElementarySchoolEdhemMulabdi,Sarajevo,BosniaandHerzegovina
OsnovnakolaEdhemMulabdi,Sarajevo,BosnaiHercegovina
Saetak
Abstract
Modernisation and technological advances require that the Modernizacijaitehnolokinapredakzahtijevajudaikolaide
school keeps pace with the general development of society. ukorak sa optim razvojem drutva. U reformi globalnih
The reform of the global scale requires decentralized razmjera neophodna je decentralizacija upravljanja u
management of education at all levels including the level of obrazovanju na svim nivoima ukljuujui nivo kole,
schools. It is necessary to include teachers in the school neophodno je ukljuivanje nastavnika u razvoj kole i
developmentandchangesmanagementinschoolsintheway upravljanje promjenama u koli na nain prihvatanja novih
of accepting new roles and competencies as a guarantee of uloga i kompetencija kao garancije uspjeha. Obrazovni
success. Educationalmanagementisincreasinglyinthefocus menadment je sve vie u fokusu pedagoga, sociologa,
of educators, sociologists, psychologists, economists, who psihologa, ekonomista koji ukazuju na njegove osobenosti
pointtoitskeyfeaturessuchas:theheadmastercannotalone poput kljune: direktor ne moe sam voditi kompleksan
runacomplexmanufacturingfacilityasaschoolis.Heneeds proizvodni pogon kakva je kola. Potrebna mu je pomo
thehelpofteachers,leadersofsmalloperationalunits,whoin nastavnika, voa malih operacionalnih jedinica koji u
a motley heterogeneous, dynamic and multidimensional arolikoj heterogenoj, dinaminoj i multidimenzionalnoj
classrooms, pupils environment take the students through uionikoj, uenikoj sredini vodi uenike procesom
the process of change. This article reviews the teacher promjena.Radproblematiziravodstvo/liderstvonastavnikaiz
management / leadership from the educational management ugla obrazovnog menadmenta sa osvrtom na neophodan
perspective with emphasis on the positivist milieu necessary pozitivistiki milje za kreiranja nastavnikog vodstva u
forthecreationofteacherleadershipintheprocessofchange, procesu promjena a to su: podrka direktora, dobra kolska
such as: headmasters support, a good school climate and klima i nastavnikovo prihvatanje ove nove uloge u procesu
teachers acceptance of this new role in the transformation transformacije kole u profesionalnu organizaciju /zajednicu
process of school in a professional learning organization / zauenje.Nastavnikovodstvoseprepoznajekaomogunost
community. Teachers leadership is recognized as a possible uticaja na kvalitet odnosa u koli, rada u uionici i koli u
influenceonthequalityofrelationshipsatschool,workinthe cjelini, kao i mogunost kontinuiranog profesionalnog
classroom and school in general, and the possibility of razvojanastavnika.Donosiseipregledliteratureistraivanja
teachers continuous professional development. The article vodstvanastavnikaurazvijenimzemljamasvijeta.
also includes the literature research review about teachers
Kljunerijei
leadershipindevelopedcountries.
obrazovni menadment, upravljanje promjenama, nova

Keywords
uloga,voenje,profesionalnezajednicezauenje
educational management, changes management, new roles,
leadership,professionallearningcommunities
THEIMPACTOFCOLORASACOMMUNICATIONELEMENTONPRESCHOOLCHILDREN
UTJECAJBOJEKAOKOMUNIKACIJSKOGELEMENTANADJECUPREDKOLSKEDOBI
IvanaPodgorski
CollegeBaltazarAdamKreli,Zaprei,Croatia
VisokakolaBaltazarAdamKreli,Zaprei,Hrvatska
18
Abstract
Color has undeniable importance of communication in each
segment as well as in marketing communication, but the
scopeofresearchinthisareaisyetlimited,especiallywhenit
comes to children. The primary goal of this paper was to
prove the importance and impact of color used in marketing
communication directed towards preschool children as a
group of indirect customers, but consumers with precise
preferences,attitudesandinterests.Furthermore,itpresented
the classification of colors and shades due to intensity of
attraction and the effect of targeted public perception. It was
aimedatpointingouttheconnectionamongemotions,views,
attitudes, interests and colors (primary, secondary, tertiary).
To be more accurate, the goal was designation of colors and
shades which are the most suitable for marketing
communicationwithchildrentotheageofeight,byanalyzing
theresultsofresearch.
Keywords
color,shades,preschoolchildren,marketingcommuncation
Saetak
Boja ima neosporivu vanost u komunikaciji svakom
segmentu, pa tako i u marketinkoj komunikaciji. Broj
istraivanja vezanih uz ovo podruje jo uvijek je malen,
pogotovokadaseradiodjeci.Primarniciljovogaradabioje
dokazati vanost i jainu utjecaja boja u marketinkoj
komunikacijinadjecupredkolskedobikaoskupinekojanije
direktan kupac, ali je potroa sa specifinim eljama,
potrebamaiinteresima.Uraduseprikazujeklasifikacijabojai
tonova sukladno s intenzitetom privlaenja pozornosti i
utjecaj na percepciju i mnijenje ciljane javnosti. Rezultati
razliitih metoda istraivanja ukazuju na povezanost
odreenih emocija, miljenja, stavova i interesa sa bojama
(primarnim, sekundarnim i tercijarnim). Analizom dobivenih
podataka pokazuje kako odrediti boje i tonove koji su
najprivlaniji, a time i najpogodniji za koritenje u
marketinkoj komunikaciji usmjerenoj na djecu do osme
godineivota.
Kljunerijei
boja, tonovi, djeca predkolske dobi, marketinka
komunikacija
HYBRIDSTUDYMODELONHIGHEREDUCATIONINSTITUTIONS
HIBRIDNIMODELSTUDIRANJANAVISOKIMUILITIMA
KristijanMatas,BorisMarjanovi,BarbaraMarunik
PolytechnicsPula,Pula,Croatia
PolitehnikaPula,Pula,Hrvatska
Abstract
Progressingeneral,particularlyintechnicsandtechnologyin
particular, require continuous learning and acquiring new
knowledge and skills. Therefore the principle of lifelong
learningisadoptedalongwithdefinedlearningoutcomesand
output competences. Thereby new learning challenges after
eachlevelofeducationaretoberevealed.Thispaperpresents
a model of study tailored to the needs of adult students on
highereducationinstitutions.Therearepresentedadvantages
and disadvantages of the classical model, and a new hybrid
model is developed, aimed to improve the efficiency of the
studyingprocessatahigherlevel.Suchahybridmodelmeets
the needs of adult students while maintaining the learning
processquality.
Saetak
Razvoj openito, a tehnike i tehnologije posebno, zahtijevaju
stalno uenje i stjecanje novih znanja i sposobnosti. Stoga je
usvojen princip cijeloivotnog uenja sa utvrenim ishodima
uenja i izlaznim kompetencijama. Time je ujedno otvorena
problematika uenja nakon zavretka svakog pojedinog
stupnja obrazovanja.U radu je prikazan jedan model
studiranja prilagoen potrebama zaposlenih studenata na
visokokolskim ustanovama. Prikazane su prednosti i
nedostaci klasinog modela, te je razraen jedan hibridni
model s ciljem poboljanja efikasnosti procesa studiranja na
vioj razini. Kreirani hibridni model zadovoljava potrebe
studenatauzradzadravajuipritomekvalitetustudiranja.
Kljunerijei
Keywords
highereducationinstitutions,adultstudents,studymodel,
learningprocessefficiency
visoka uilita, studenti uz rad, model studiranja, efikasnost

procesastudiranja
TECHNOLOGYEDUCATIONINTHECONTEXTOFHUMANISTECOLOGYATRIBUTETO
PROFESSORJURAJPLENKOVI
TEHNIKOOBRAZOVANJEUKONTEKSTUHUMANEEKOLOGIJEPOASTPROFESORUJURAJU
PLENKOVIU
WojciechWalat
UniversityofRzeszow,Rzeszow,Poland
SveuiliteuRzeszowu,Rzeszow,Poljska
19
Saetak
Usporedno sa brzim razvojem znanosti i tehnike kao
osnovnimpokretaimatransformacijaudrutvu,dogaajuse
idrastinepromjenekodraznihdrutvenihfenomena,kojesu
uzrokovane razvojem tehnike. Preduvjet koji odreuje
uinkovitost takvih procesa je promjena ljudske svijesti. To
zahtijeva redefiniranje pojmova u podruju humanistikih
znanosti, do ega je ve dolo u pedagokim znanostima.
Moe li se rei da se kvalitetne transformacije dogaaju
postepeno, ali sistematino? Hoe li ovo biti obrazovna
revolucija?Vrijemeipovijestepokazati.
Kljunerijei
tehnikoobrazovanje,humanaekologija
Abstract
Along with rapid development of science and technique, as
the basic drivers of civilisation transformation, there are still
radical changes in various social phenomena, modelled by
multifaceted development of technique. The prerequisite,
determining the efficiency of such processes, is change of
humanawareness.Thisrequiresredefiningthenotionsinthe
areaofhumansciences,andthepresenceofsuchphenomena
is already perceived in pedagogical sciences. It can be said
that a quality transformation is taking place in them
gradually, but systematically. Will this be an educational
revolution?Timeandhistorywillshow.
Keywords
technologyeducation,humanistecology
CHALLENGESOFDIGITALMEDIATECHNOLOGIESINEDUCATION
IZAZOVIDIGITALNIHMEDIJSKIHTEHNOLOGIJAUOBRAZOVANJU
BogdanDugonik,MarioPlenkovi*
FacultyofElectrical,EngeneringandComputerScience,UniversityofMaribor,Maribor,Slovenia;DepartmentofCommunicationScience,Faculty
ofGraphicArts,UniversityofZagreb,Zagreb,Croatia*
Fakultetzaelektrotehniku,raunarstvoiinformatiku,SveuiliteuMariboru,Maribor,Slovenija;Katedrazakomunikologiju,Grafikifakultet,
SveuiliteuZagrebu,Zagreb,Hrvatska*
Abstract
In spite of the current worldwide economic crisis, the
intensive development of digital technologies (increasingly
capable computers and informationcommunication
technologies) has not stopped. We are witnessing rapid and
sometimes even leaping development of the digital
technologies, which can often not be followed by the
professional community, not to mention the general public.
Research is needed to see what changes the digitisation and
digital technologies have brought to the media production,
especialyforeducationneedssofarandwhatchangesareto
be expected in the future. Initially, personal computers had
mainly been used to carry out the basic office task, but later,
theywereinterconnectedbycomputernetworks,enablingthe
transfer of files and electronic mail between them. By the
emergence of the Internet, unprecedented possibilities of
searching for and mediating information opened. The
worldwide Internet became the medium for information
transfer, nowadays including multimedia contents. A few
years ago, the printed media, radio and television had
dominated as the mass information media, but the rapid
technological development enabled the entrance of the
broadband Internet, mobile 3G and 4G telephony into the
media space. Nowadays, media production companies
aroundtheworldcompeteindeliveringtheinformationonan
eventtothepublicintheshortesttimepossible.Whileinthe
past,therapiddeliveryofinformationwasonlypossibletobe
carried out by the companies possessing expensive
professional broadcasting equipment, today, a smart mobile
phoneandmobileaccess to theInternet sufficetodo that.In
thisway,theinformationdeliveryhasbecomeatoolofmass
population.Thepaceofthemediadigitisationisevidentfrom
the YouTube portal, which daily receives over 345.000 new
videoclips.Itmeans,eachminuteadditionalyabout20hours
of video are available. To view all the contents from the
YouTube portal, 650 years would be needed. The videos can
be viewed in HD quality if we have a sufficiently fast
Saetak
Intenzivnirazvojibudunostdigitalnemedijsketehnologijeu
obrazovanju (raunala i ICT tehnologija), unato trenutnim
ekonomskim i politikim krizama, u svijetu ne prestaje.
Svjedoci smo brzog i snanog razvoja digitalne tehnologije
koja iz temelja mijenja profesionalne medijske standarde i
tradicionalne okvire komuniciranja i posredovanja medijskih
poruka javnostima. Postavlja se temeljno komunikoloko i
tehnoloko pitanje kako medijska digitalizacija utjee na
razvitak ukupne medijske produkcije u svijetu suvremenog
obrazovanja ? Je li medijska digitalizacija iz temelja
promijenila ukupnu medijsku produkciju u podruju
obrazovanja?Mijenjaliseiztemelja,podutjecajemmedijske
digitalizacije, budunost obrazovanja kao i komunikativna
tehnologija ukupne medijske produkcije u suvremenom
obrazovanju?Informacijskatehnologijaupovijesnomrazvoju
njezine primjene u podruju obrazovanju se uglavnom
koristila za jednostavne obrazovne administrativne i
komunikativne pratee aktivnosti koje su koritene za
mrenopovezivanjeobrazovnihdatotekaiprenoenjeporuka
putem epote. S pojavom digitalizacije otvorene su nove
komunikativne mogunosti za istraivanje i prijenos
informacijaupodrujuobrazovanja.Globalnekomunikativne
mree otvorile su nam nove medijske mogunosti za
koritenje i prijenos informacija kao i novih multimedijskih
sadraja u podruju obrazovanja. Velike globalne
produkcijske medijske tvrtke svakodnevno nam nude novu
obrazovnu medijsku produkciju kao i novu profesionalnih
medijsku (Broadcasting) opremu, novu inteligentnu
komunikacijsku i mobilnu telefoniju, te nove suvremene
mogunosti za upotrebu i koritenje digitalne medijske
produkcijeuobrazovanju.Takomedijskadigitalnaprodukcija
YouTubesvakodnevnonudi345.000videoisjeakakojisu
dostupni svake minute kroz 24 sata u mreama visoke
tehnike definicije (pametni telefoni i raunalne table).
Digitalnimedijskisadrajisveviepostajudostiupniusvim
oblicima formalnog i neformalnog svakodnevnog
20
broadband connection. As the Internet and mobile devices

(mobile phones and tablet computers) are becoming
increasinglyaccessible,theyaregettingpopularasthemedia
for delivering formal and informal education. The learning
contents they offer enable distance learning and studying as
weel as lifelong learning. Media server technologies enables
transfer of educational content from content provider to the
user.Mediaserverservicescanbepublicorprivate.YouTube
and Vimeo belong to the public Avdio and Video content
providers. Generally, media server supports many streaming
protocols, including the RealTime Protocol (RTP), Microsoft
Streaming,AppleHTTPLiveStreaming,RealTimeStreaming
Protocol (RTSP), and more. The advantage of private media
server is bether control over media content and live
streaming.Publicmediaservershavebetheraccessibilityand
they are for free. Some public media providers also enables
generatin private channels to serve content only to closed
group of users. In last two years there is a grat interest
providingeducationthroughmobiledevices.
Keywords
digitalization,newmedia,education
obrazovanja. Autori u radu analiziraju primjenu i nove

izazovedigitalnemedijskeprodukcijeupodrujuobrazovanja
sposebnim naglaskomnacjeloivotnoobrazovanjeiuenje
na daljinu. Sadrajnu medijsku digitalnu produkciju
analiziraju na primjerima medijske digitalne i provajderske
obrazovne produkcije koju nam svakodnevno nude
(YouTube, Vimeo, RealTime Protocol (RTP), Microsoft
Streaming, Apple HTTP Live Streaming, (RTSP) RealTime
Streaming Protocol Windows Media Sertver (WMS RTMP,
HTTP Live Streaming Apple) kao i drugi javno dostupni
digitalniprodukcijskiportali.
Autori zakljuuju da je izazov i budunost digitalnih
medijskih tehnologija, te njihova primjena u obrazovanju
otpoela.
Kljunerijei
digitalizacija,novimediji,obrazovanje
21
KOMUNIKACIJSKIMENADMENTI
ODNOSISJAVNOSTI(MA)
COMMUNICATIONMANAGEMENT
ANDPUBLICRELATION(S)
22
POLITICALPROPAGANDAANDTHECULTURALREVOLUTIONINTHEINDEPENDENT
STATEOFCROATIA
POLITIKAPROMIDBAIKULTURNAREVOLUCIJAUNEZAVISNOJDRAVIHRVATSKOJ
AlanLabus
TheAccreditedCollegeofBusinessandManagement,B.A.Kreli,TheDepartmentofCulturalManagement,Zaprei,Croatia
VisokakolazaposlovanjeiupravljanjespravomjavnostiBaltazarAdamKreli,Zaprei,Hrvatska
Abstract
The influence of politics on the media, especially
newspapers and journalists work in the Independent
State of Croatia (ISC) represents an insufficiently
researched area in the Croatian historiography of the
Second World War. It is a very important topic in the
context of the political project called The Cultural
Revolution. The task of the project was to change the
Croatian society in accordance with what had been the
Ustashas main goal since the time they took power in
early spring of 1941. The purpose of this paper, of
restricted nature, is to explain the basic determinants of
The Cultural Revolution, scale of political influence on
the newspapers in the ISC and the way the Ustashas
power had organized the institutions responsible for the
management and control of the newspaper offices. This
paperwasbasedontheresearchofthedocumentsofthe
Government of the ISC, National Propaganda Office
(NPO), Internal Affairs Secretariat of the Socialist
RepublicofCroatia,StateSecurityDepartment,Reporting
Office of the Ministry of Foreign Affairs, daily
newspapersandsomemagazines.
Keywords
TheIndependentStateofCroatia,TheCulturalrevolution,
propaganda,politics,newspapers
Saetak
Utjecajpolitikenamedije,posebnonovineinovinarskiradu
NezavisnojDraviHrvatskoj(NDH)predstavljanedovoljno
istraenu temu u hrvatskoj historiografiji Drugog svjetskog
rata. To je posebno vana tema u kontekstu politikog
projekta Kulturna revolucija iji je zadatak bila cjelovita
preobrazba hrvatskog drutva, koju je ustaki vrh nastojao
provesti od dolaska na vlast u proljee 1941. U ovom radu
ogranienogkarakteraciljjebioobjasnititemeljneodrednice
Kulturne revolucije, razmjer politikog utjecaja na novine u
NDH, nain na koji je ustaka vlast organizirala institucije
zaduene za upravljanje i kontrolu novinskih redakcija.
Istraivanje u ovome radu provedeno je na dokumentima
Vlade NDH, Dravnog izvjetajnog i promibenog ureda
(DIPU), Glavnog ravnateljstva za promibu (GRP),
Republikog sekretarijata unutranjih poslova Socijalistike
RepublikeHrvatske,Slubedravnesigurnosti,Izvjetajnog
uredaMinistarstvavanjskihposlovatenanekimdnevnimi
periodinimnovinskimizdanjimaNDH.
Kljunerijei
NezavisnaDravaHrvatska,Kulturnarevolucija,promidba,
politika,novine
THEMANAGEMENTOFSERVICESYSTEMELEMENTSINTHEHOSPITALITYSECTORS
UPRAVLJANJEELEMENTIMASUSTAVAUSLUIVANJAUUGOSTITELJSTVU
VladoGalii,MarinaLakarin
Abstract
Saetak
In the process of preparation and giving services in U procesima pripreme i pruanja ugostiteljskih usluga,
hospitality,theguestisamiddleman,becauseheinturn gostimasredinjuulogu,jerjeonistodobnoproizvoai
istheproducerandconsumerofthegivenservice,andhis potroa usluga, a njegovo ponaanje i ophoenje
behaviour and attitude are very sensitive. Services in izraeno su osjetljivi. Ugostiteljska usluga kao predmet
hospitalityinthesenseofexchangeofgoodsandservices razmjeneimatrinuvrijednost,nesamozaonogatkoje
has market value for each good and service exchanged, nudi nego i za njezina potroaa, tj. gosta/korisnika.
that is, not only for the individual who is offering the Trina vrijednost postaje ostvariva samo uz dva uvjeta:
service but to the consumer as well. Market value prvi se odnosi na materijalna sredstva i ugostiteljsko
becomes realistic only when two objectives are met: the usluno osoblje, a drugi se odnosi na goste koji iskazuju
firsthastodowiththematerialgoodsandthestaffingina potrebe i elje, pa njih zadovoljavaju kontaktiranjem s
hospitality business, and the second is focused on the osobljemkojeihusluuje.Najeeseprepoznajuslijedei
consumerthatshowstheneedsandthewilltobuythese glavni elementi koji ine sustav usluivanja: tri elementa
services/goods from the individual who is selling them. pripadaju samom ugostiteljskom objektu (sustav
Themostcommonelementsareseenintheservicesystem
which are: three elements fall into the actual service
building (internal organizational systems, material tools
andtheservicestaff),twoelementsareconnectedwiththe
market (guest A and guest B), and two elements are the
results between interactions of guest A and guest B with
includedelementsoftheservicebuilding,andtheresults
are the service A and service B provided. Between these
elements in the service systems follows a primary
relationship, internal and sametime relationships.
Looking at the systems generally, the explanation of
servicesraisesproblemsineffectivenessoftheseconcepts
in the sense of managerial decision making. The
challengesoftheindividualwhoisgivingaserviceisthat
the individual must seek new effective ways of giving a
particular service, that is, management has the task of
understandingthattheservicesystemsmustalwaysbein
mindinordertocreateandmaintainaservicesystemthat
willfulfiltheexpectationsofguestsaswelleasetheguests
intheactualsystem.
Keywords
hospitality,management,elementsofservice
unutarnje organizacije, materijalna oprema i usluno

osoblje), dva elementa pripadaju tritu (gost A i gost
B), a dva elementa predstavljaju rezultantu interakcije
gostaAigostaBselementimaugostiteljskogobjekta,
a to su usluga A i usluga B. Izmeu tih elemenata u
sustavu usluivanja dolazi do primarnih odnosa,
unutarnjih odnosa i odnosa istovremenosti. Openito
promatrajui, opis sustava usluivanja dovodi do
uoavanjaproblemadjelotvornostitogakonceptausmislu
menaderskog odluivanja. Zadaci davatelja usluga
odnose se na osmiljavanje usluivanja, pri emu
menadment osobito treba shvatiti da je usluivanje
sustav (to znai da je opa i cjelovita zamisao) i valja
uvijek imati na umu da je najbolji smisao sustava
usluivanja zadovoljiti oekivanja gostiju ugostiteljskog
objektaiolakatinjihovodjelovanjeutomsustavu.
Kljunerijei
ugostiteljstvo,menadment,elementiusluivanja
BUSINESSANDETHICSINTERMSOFTRANSITION(CRISIS)
PODUZETNITVOIETIKAUUVJETIMATRANZICIJE(KRIZE)
VidojeVuji,DraganDuki
Abstract
Saetak
The transition involves a number of problems which may be

consideredinsufficientandtheethicalcomponentofbusiness.
If this happens during the world economic crisis, then these
problems are even deeper, more complex, harder solvable is
larger (negative) consequences. To this point numerous
examples from practice. The moral concept and value
orientation, an extremely powerful influence on human
behavioringeneral,andespeciallythebusinessdecisionsare
stronglyinfluencedbyvaluesofpersonalityandenvironment.
Ownmoralprinciplesofthecurrent,andprospectivebusiness
owners,orownersofsmallandmediumenterprises,ofgreat
importance to entrepreneurial activity, because the owner or
manager, which affects usjmerava all activities in a small
organization,mostlywiththeroleoftheexecutive.However,
in business practice often leads to conflict of business needs
andchallengeswiththeirownmoralattitudes,giventhatthe
crisisinanunstableenvironmentcannotkeepitsownvalue
criteria,andalsotomeetbusinessexpectations.Therefore,itis
oftenthecasethatentrepreneursandorganizationsagreetoa
specific value criteria and ethical principles, but they do not
complywiththem.Thepaperdiscussestheethicalandvalue
criteria of owners and managers of small and medium
enterprises and the needs and problems of adaptation of
personalmoralvalueswithcommercialinterests.Analyzethe
moral virtues, values kritriji and ethical dimensions of
business in the field of economic and social development.
Keywords
business ethics, transition, social conditions, the system of
Trnzicijapodrazumijevabrojneproblememeukojesemoe
ubrojitiinedovoljnetikkomponentposlovnj.Akoseto
deava u vrijeme svjetske ekonomske krize, onda su ti
problemi jo dublji, sloeniji, tee rjeivi i s veim
(negativnim) posljedicama. N to ukzuju i brojni primjeri iz
prkse. Moralni koncept i vrijednosna orijentacija, izuzetno
snano utjeu na ljudsko ponaanje u cjelini, a posebno su
poslovne odluke pod jakim utjecajem vrijednosnih kriterija
linosti, ali i okoline. Vlastita moralna naela aktualnih, ali i
potencijalnih poduzetnika, odnosno vlasnika malih i srednjih
poduzea, od izuzetnog su znaaja za poduzetniku
djelatnost, zbog toga to vlasnik odnosno rukovoditelj, koji
utjee i usjmerava sve aktivnosti u maloj organizaciji,
uglavnom ima i ulogu izvrne vlasti. Meutim, u poslovnoj
praksi veoma esto dolazi do konflikta poslovnih potreba i
iskuenjasvlastitimmoralnimstavovima,sobziromnatoda
je u nestabilnom kriznom ambijentu nemogue drati se
vlastitih vrijednosnih kriterija, a istovremeno ispuniti
poslovna oekivanja. Stoga je veoma est sluaj da se
poduzetnici ili organizacije slau s odreenim vrijednosnim
kriterijima i etikim naelima, ali se ne ponaaju u skladu s
njima.Uraduserazmatrajuetikanaelaivrijednosnikriteriji
vlasnika i menadera malih i srednjih poduzea, odnosno
potreba i problematika usklaivanja osobnih moralnih
vrijednosti s poslovnim interesima. Analiziraju se moralne
vrline, vrijednosni kritriji i etike dimenzije poslovanja u
domeniekonomskogidrutvenograzvoja.
24
Kljunerijei
values,morals
poslovnetik,trnzicij,drutveniuvjeti,sustavvrijednosti,
morl
COMMUNICATIONMANAGEMENT:EVIDENCEFROMTHECROATIANSMALLHOTELS
KOMUNIKACIJSKIMENADMENT:DOKAZIMALIHHOTELAUHRVATSKOJ
InesMilohni
Saetak
Abstract
This paper examines the implementation of management U radu se istrauje implementacija menaderskih strategija s
strategies in terms of communication management on the aspekta komunikacijskog menadmenta na modelu malih
modelofsmallhotelsinCroatia.Initsfirstpart,theresearch hotela u Hrvatskoj. U svom prvom dijelu istraivanje je
included defining of the research sample and scientific obuhvatilo definiranje uzorka istraivanja i koritenje
methodology. The second part of the research includes znanstvene metodologije. Drugi dio istraivanja detaljnije
analysisofusingSaleStrategyinthebusinessofsmallhotels analizira koritenje Strategije prodaje u poslovanju malih
inCroatiaandacomparisonwiththepresenttrendswiththe hotela u Hrvatskoj i usporedbu s prisutnim trendovima u
framework of the European Union and refers to the okvirima Europske Unije, kao i odreenje mjesta i uloge
determination of the place and role of communication in the komunikacije u poslovanju malih hotela u kontekstu
business of small hotels in the context of the implementation implementacije Strategije komunikacije s posebnim
of Communications Strategy with special emphasis on the naglaskomnakoritenjeodnosasjavnouumalimhotelimai
use of public relations in small hotels and the impact on utjecajanapoveanjekonkurentskihprednostimalihhotelau
increasing the competitive advantages of small hotels in Hrvatskoj. Istraivanje je pokazalo da menadment malih
Croatia.Researchhasshownthatmanagementofsmallhotels hotela kao najei oblik poslovnoga komuniciranja koristi
uses oral communication, through which direct contact with komunikaciju usmenim putem koja se najee odvija kao
guests most often occurs, as the most common form of direktnikontaktsgostom.Odnosisjavnounisuprepoznati
business communication. Public relations are not recognized kao kontinuirani oblik poslovnoga komuniciranja u malim
as a continuous form of business communication in small hotelima. Na kraju se iznose injenice i prijedlozi mjera
hotels.Attheend,withthepurposeofincreasingcompetitive implementacije strategije poslovne komunikacije kao i
advantages,factsandproposalsofimplementationstrategies oekivani trendovi u poslovanju malih hotela u sa svrhom
measuresforbusinesscommunicationinthebusinessofsmall poveanjakonkurentskihprednosti.
hotelsarepresented.
Kljunerijei
Keywords
sale strategy, communications strategy, small hotels, strategija prodaje, strategija komunikacije, mali hoteli,
konkurentskeprednosti
competitiveadvantages
CLASSIFICATIONWITHNEURALNETWORKSINMANAGERIALACCOUTING
KLASIFIKACIJANEURONSKIMMREAMAUMENADERSKOM
RAUNOVODSTVU
BranoMarki
FacultyofEconomies,UniversityofMostar,Mostar,BosniaandHerzegovina
Ekonomskifakultet,SveuiliteuMostaru,Mostar,BosnaiHercegovina
Saetak
Abstract
Managerial accounting is oriented to producing information Menadersko raunovodstvo je orijenrirano na generiranje
to managers that is, people inside an organization who informacija menaderima koji unutar organizacije
controlanddirectprocessesandoperations.Thereforehasto usmjeravajuinadziruprocese.Zatosemorapripremativeliki
bepreparedalargenumberofanalysisandreportscomparing broj analiza i izvjea koji usporeuju planirane i ostvarene
actual results with plans or reports with many indicators rezultate ili izvjea koja sadre indikatore o rezultatima
about business results. Very often task in managerial poslovanje. esti zadatak menaderskom raunovodstvu je
accounting is classification. A classification problems occur klasifikacija. Problem klasifikacije se pojavljuje kada neki
25
objekt treba pridruiti unaprijed definiranoj grupi ili klasi na

temelju vrijednosti promatranih atributa. Tradicionalni
pristup klasifikaciji je diskriminacijska analiza ili Bayesova
teorija odluivanja koja izraunavaa posteriori vjerojatnosti i
na temelju njih donosi odluku o klasifikaciji. U radu se
analizira i prikazuju rezultati klasifikacije na temelju
neuronskihmreainjihovogpovezivanja,integracijesklaster
analizom(kmeansalgoritamklasteriranja).Izgraenjesustav
CLUSTERNET koji iz skladita podataka (datawarehouse) u
skladu s zahtjevom menaadera generira eljeni broj klastera
a potom pomou neuronske mree izgraenoj u jeziku R sve
noveobjekteklasificirauodgovarajueklastere.
Kljunerijei
neuronskemree,klasifikacija,menaderskoraunovodstvo,
klasteriranje
whenanobjectmusttobeassignedintopredefinedgroupor
class based on the values of observed attributes. The
traditional approach to classification is Bayesian theory of
decision making. In the paper is analysed another approach
based on neural networks and their linking and integration
with cluster analyse ( kmeans algorithm). It was built
CLUSTERNETsystemwhichfromdatawarehouseaccording
to managers requirements produces a wanted number of
clusters and using neural network, built in language R,
classifieseachonenewobjectintocorrespondingcluster.
Keywords
neuralnetwork,classification,managerial
accounting,clustering
DIGITALIZINGALBANIANGOVERNMENTROLEOFINTERNETINMANAGING
GOVERNMENTCOMMUNICATION
DIGITALIZACIJAALBANSKEVLADEULOGAINTERNETAUUPRAVLJANJUVLADINOM
KOMUNIKACIJOM
EvaLondo
UniversityofTirana,Tirana,Albania
SveuiliteuTirani,Tirana,Albanija
Abstract
Internet has been widely used as a new effective way of
politicalcommunication.Ithasbeenextensivelyincorporated
inthegovernment togeneratepublicfeedbackasasubsetof
twowaycommunicationbetweencitizens/businessesandthe
government. The so called eGovernment is a process or a
mechanism that can increase transparency and decrease
corruption. The egovernment services need to be strongly
underpinned by citizen trust and government transparency.
This paper will explore the use of internet by the Albanian
government, methods and tactics that it employes to
maximizeitsbenefitsasatwowaycommunicationprocess.It
willexaminethestateoftheinternetinAlbaniaandtheway
egovernment is developing in line to European standars.
Moreover, the paper will elaborate on the ways that
digitalization of public information is influencing people
involvement in the decision making processes of the
government or even in discussing important governmental
policies.
Keywords
communication, internet, egovernment, digital publics,
digitalliteracy,interaction
Saetak
Internet se esto slui kao nov, uinkovit nain politike
komunikacije. Intenzivno se ugrauje kao dio vladine
komunikacijedabisedobilapovratnainformacijaodjavnosti,
ted a bi se uvela dvosmjerna komunikacija
graani/poduzetnitvo i vlada. Takozvana evlada je process
ili mehanizam koji moe poveati transparentnost i smanjiti
korupciju. Ovaj rad istraiti e upotrebu interneta albanske
vlade, metode i taktike koje se koriste da bi se maksimizirale
koristi dvosmjernog komunikacijskog procesa. Ispitati e se
stanje interneta u Albaniji i nain na koji se razvija evlada
uzimajui u obzir europske standarde. U radu e se objasniti
kako digitalizacija javnih informacija utjee na ukljuivanje
ljudi u process odluivanja kod vlade al ii ukljuivanja u
diskusijeovanimvladinimodlukama.
Kljunerijei
Komunikacija, internet, evlada, digitalna javnost, digitalna
pismenost,interakcija
COMMUNICATIONCHALLENGESTOVIRTUALORGANIZATION
KOMUNIKACIJSKIZAHTJEVIVIRTUALNEORGANIZACIJE
Ksenijaulo,VladimirSkendrovi*
FacultyofCivilEngineering,JosipJurajStrossmayerUniversity,Osijek,Croatia;WorldBank,Zagreb,Croatia*
Graevinskifakultet,SveuiliteJosipaJurajaStrossmayera,Osijek,Hrvatska;Svjetskabanka,Zagreb,Hrvatska
26
Abstract
A virtual organization is a collection of geographically
distributed,functionallyand/orculturallydiverseentitiesthat
are linked by electronic forms of communication and rely on
lateral, dynamic relationships for coordination. Although
virtualorganizationsprovideemployeesthefreedomtowork
fromanyplaceandatanytime,thistypeofspatialdispersion
threatens the very meaning of organizations. Identification is
foundtobethecriticalgluelinkingvirtualworkersandtheir
organizations.However,thequestionishowdoemployeesin
a virtual context build and sustain organizational
identification. Communication may be an answer to the
question. Communication is fundamental to any form of
organizing, but is preeminent in virtual organizations.
Without communication, the boundaryspanning among
virtual entities would not be possible. Virtual organizations
need a communication strategy that develops the
organizational culture and community, improves
effectiveness and teamwork, and enhances individual
performance. Relative to more traditional settings,
communication processes that occur in virtual contexts are
expected to be rapid, customized, temporary, greater in
volume,moreformal,andmorerelationshipbased.
Keywords
virtualorganization,communication,organization
identification,communicationprocess
Saetak
Virtualna organizacija je skup geografski rasprenih,
funkcionalnoi/ilikulturnorazliitihjedinicakojesupovezane
elektronikim oblicima komunikacije i oslanjanju se na
horizontalne, dinamike odnose za koordinaciju. Iako
virtualnaorganizacijadajezaposlenicimasloboduradanabilo
kojem mjestu i u bilo koje vrijeme, taj tip prostorne
rasprenosti ugroava sam pojam organizacije. Meutim,
pitanje je kako zaposlenici u virtualnom kontekstu grade i
odravaju identifikaciju s organizacijom. Komunikacija moe
biti odgovor na to pitanje. Komunikacija je bitna u svakom
obliku organizacije, ali je prevana u virtualnim
organizacijama. Bez komunikacije prevladavanje granica
izmeu virtualnih jedinica ne bi bilo mogue. Virtualne
organizacije trebaju komunikacijsku strategiju koja razvija
organizacijsku kulturu i zajednitvo, poveava efektivnost i
timski rad i poboljava individualni uinak. U odnosu na
tradicionalnijustrukturu,oekujesedakomunikacijskiproces
koji se javlja u virtualnom kontekstu bude brz, prilagoen,
privremen, vei po volumenu, vie formalan i vie zasnovan
naodnosima.
Kljunerijei
virtualnaorganizacija,komunikacija,organizacijska
identifikacija,komunikacijskiproces
HOTELSPUBLICRELATIONSMANAGEMENT:ORGANIZATIONALASPECTS
MENADMENTODNOSASJAVNOUHOTELSKIHPODUZEA:
ORGANIZACIJSKI ASPEKTI
InesMilohni,NenadPavli
Abstract
Saetak
Theroleandimportanceofpublicrelationshavebeenwidely Mnoga hotelska poduzea prepoznala su ulogu i znaaj
recognized among the hotel companies. Moreover, they tend odnosasjavnoukojisveviedobivajunaafirmacijiposebice
to attract the ever growing interest in the context of u organizacijskom kontekstu. Na pozicioniranje odnosa s
organizational issues. The PRs status in a company is javnou unutar poduzea utjee cijeli niz imbenika to je
determinedbyvariousfactorswhicheventuallyinterruptthe razlogomnepostojanjajednog,opegilistandardnogmodela.
constitution of a general or standard model. This paper U ovom se radu detaljnije obrauje pojam mjesta i uloge
investigates the role and placement of PR segment in the odnosa s javnou u organizaciji na modelu hotelskih
company organization on the model of hotel companies in organizacija Istarske upanije. Iznose se mogui modeli
County of Istria. Possible models of PR placement in the pozicioniranja odnosa s javnou u hijerarhijskoj strukturi
companies hierarchical structure are being presented. The poduzea. Istraivanje je obuhvatilo tri velika hotelska
research includes three major hotel companies in the County poduzeaIstarskeupanijekojausvomsastavuimajuvieod
of Istria which consist of more than 30 hotels, and taken 30 hotelskih objekata i zajedno ine vie od jedne treine
together, they represent more than one third of hotel ponudehotelskihsmjetajnihkapaciteta.Rezultatiistraivanja
accommodationoffer.Resultsoftheresearchshowthathotel pokazuju da su odnosi s javnou u hotelskim poduzeima
companies PR are organized either as separate units, or as a ustrojenikaosamostalanodjelilisepakodvijajuunutarodjela
defined part within the sales&marketing unit. Moreover, the prodaje i marketinga. Isto tako istraivanje je pokazalo da je
researchhasshownthattheaveragenumberofemployeesin broj zaposlenih na poslovima odnosa s javnou od 13
the PR sector is 13, mainly highly educated female workers, zaposlenika, visoke strune spreme, najee enskog spola i
andaged3050whichconfirmsearlierfindings.
starosti od 3050 godina to je sukladno rezultatima
dosadanjihistraivanja.
Keywords
Kljunerijei
publicrelations,hotels,organization,CountyofIstria
odnosisjavnou,hoteli,organizacija,Istarskaupanija
27
NEWMODELSOFCOMMUNICATIONWITHBANKCUSTOMERS
NOVIMODELIBANKARSKEKOMUNIKACIJE
JadrankaKunac
RaiffeisenBank,Zagreb,Croatia
Raiffeisenbanka,Zagreb,Hrvatska
Abstract
Banking due to intensive use of ICT solution through a deep
transformation. So it has already started to talk about
somethingthattheoristsbankinktrendslikeBrettKingname
oftheBank2.0linktoweb2.0ismoretheanobviousandone
of the main theses is that modern banking is rapidly
accelerating under the onslaught of new tehnologies. Where
theInternetisonlythebeginningandbasisoftheacceleration
and give further impetus to the platforms and services like
Blackberry and social networks. Expectations have been
significantlychanged.Onesideisreversedthetraditionalrole
of banks as a place where clients waiting at the counter or
personal banker , but also provides a full range of new
opportunities for service providers to take advantage of new
technology.
Keywords
Bank,communication,ICT
Saetak
Bankarsko poslovanje prolazi kroz duboke transformacije
zahvaljujui intenzivnoj primjeni ICT rjeenja. Govori se o
neemu to teoretiari bankarskih trendova poput Bretta
KingavenazivajuBank2.0.PoveznicasWebom2.0ivieje
nego oita, a jedna od glavnih teza je kako suvremeno
bankarsko poslovanje rapidno ubrzava pod naletom novih
tehnologija pri emu je Internet samo poetak i osnova tog
ubrzanja, a dodatni zamah daju platforme i servisi poput
Blackberryja i drutvenih mrea. Oekivanja korisnika
znaajno su se promijenila s jedne strane to ukida
tradicionalnu ulogu banaka kao mjesta gdje se eka na
alterimailisjedikodosobnogbakara,aliistovremenoprua
cijeli niz novih mogunosti za usluge koje e koristiti
prednostinovihtehnologija.
Kljunerijei
Banka,komunikacija,ICT
REPORTINGTOTHEEUROPEANUNIONINTHECROATIANDAILYNEWSPAPERS:THE
COMPLETIONOFTHECROATIANACCESSIONNEGOTIATIONS
IZVJETAVANJEOEUROPSKOJUNIJIUHRVATSKIMDNEVNIMNOVINAMA:ZAVRETAK
HRVATSKIHPRISTUPNIHPREGOVORA
GoranPopovi,TanjaGrmua,HrvojePrpi*
BusinessschoolZagreb,Zagreb,Croatia;Medianetd.o.o.,Zagreb,Croatia*
VisokaposlovnakolaZagreb,Zagreb,Hrvatska;Medianetd.o.o.,Zagreb,Hrvatska*
Abstract
Saetak
Thefirstpartofthestudysoughtistoevaluatethedifferences Prvi dio istraivanja nastojao je pokazati razlike izmeu
betweenthewaysinwhichtheleadingCroatiandailiesfollow naina na koji vodei hrvatski dnevnici prate ui (pristupne
narrower(accessionnegotiationswithCroatia)andthewider pregovoreRH)iirikontekst(svilancioEU)tematikeEUa.
context (all articles of the EU) and EU issues. The second Drugi dio istraivanja odnosi se na usporedbu novina, u
study refers to a comparison of newspapers, in relation to odnosu na iri i ui kontekst. Metoda koja je koritena je
broaderandnarrowercontext.Theusedmethodwascontent analizasadraja,aosnovnajedinicaanalizejepojedinilanak,
analysis, a basic unit of analysis is the individual article, a na uzorku od N=825 lanaka. Rezultati su pokazali da lanci
sampleofN=825articles.Theresultsshowedthatthearticles pokrivajusvetemevezaneuzEUuiremiuemkontekstu,a
cover all topics related to the EU in the wider and narrower najvie se pie o pristupnim pregovorima: stavovima
sense,andmostarewrittenontheaccessionnegotiations:the vladajuih i EUa o pregovorima i neto manje o
attitudesoftherulingandtheEUnegotiationsandlessonthe prilagodbama hrvatskoga pravosua i gospodarstva
adjustment of the Croatian judiciary and the European europskome. Profesionalizam u prikazu tema se oituje kroz
economy.Professionalismintheviewissueisreflectedinthe imenovanje svih izvora te u malom broju senzacionalistikih
appointment of all the sources and in a small number of naslova. Veina lanaka ima izravnu ili posrednu vezu
sensational headlines. Most articles have a direct or indirect izmeunaslovaiteksta,adominantanstavlankauglavnom
linkbetweentitleandtext,adominantpositionmainlycomes proizlazi iz citata govornika, a manje je produkt konstrukcije
from the speakers article quotes, and less as a product of novinara. lanci su veinom neutralni, jezik je jasan svima i
design journalists. The articles are mostly neutral, the uglavnom nema potrebe za prijevodom strunih termina.
language is clear to everyone and generally there is no need Veina lanaka se nalazi u rubrikama unutarnje i vanjske
for translation of technical terms. Most articles are found in politike te gospodarstva. Analiza razlike izmeu 6 vodeih
sections of internal and external policies and the economy. dnevnika je pokazala da Novi list najvie prostora posveuje
Analysisofdifferencesbetweenthesixleadingdailiesshowed temama o EU i hrvatskim pristupnim pregovorima, ali je
28
that Novi list devotes most space issues on the EU and

Croatianaccessionnegotiations,buttheVjesnikjustrankedas
thefourth.However,VjesnikandNovilistarethemostlikely
appointment of each source, Vjesnik is the least prone to
sensationalismintheheadlines,and24sataisthemostprone.
Keywords
European Union, content analysis, accession negotiation,
media
Vjesnik rangiran tek kao etvrti. Ipak, Vjesnik i Novi list su

najskloniji imenovanju svakog izvora, Vjesnik je uz to
najmanje sklon senzacionalizmu u naslovima, a emu je 24
satanajviesklon.
Kljunerijei
Europskaunija,analizasadraja,pregovoriopristupanju,
mediji
RESEARCHOFINFORMATIONVALUESINTHEPOLITICALDAILYNEWSPAPERVJESNIK
ISTRAIVANJEINFORMATIVNIHVRIJEDNOSTIUPOLITIKOMDNEVNIKU
VJESNIK
HrvojePrpi,GoranPopovi*,SlobodanHadi
Medianetd.o.o.,Zagreb,Croatia;BusinessschoolZagreb,Zagreb,Croatia*
Medianetd.o.o.,Zagreb,Hrvatska,PoslovnakolaZagreb,Zagreb,Hrvatska*
Abstract
Assigninginformationvaluestoaneventisdirectlylinkedto
theprocessoffilteringouteventsthatwillbecomenewsfrom
those which will not. Editing policies are determined by
various external and internal factors, and examining the
relation between input and output is the best way to gain
overallinsightintohowapublicationdetermineswhatwillbe
published and what will not be published. This paper deals
withtherelationbetweeninputandoutputusingtheexample
of the political daily Vjesnik, and we tried to examine this
relation by analyzing and assessing previously determined
criteria that pertain to the content of events that the editorial
team received, as well as news which was then published
within one week: the scope of events, relation between
expectedanunexpectedevents,elitepersons/locations/events
in relation to anonymous persons/locations/events,
connotation of events, time of events, kinds of events and
assessmentofsensationalism.
Keywords
informational value, editing policies, kind of event, input
news,outputnews,sensationalism
Saetak
Dodjeljivanje informativne vrijednosti nekom dogaaju
izravno je povezano sa procesom filtriranja dogaaja koji e
postati vijestima od onih koji nee. Urednika politika je
odreena raznim vanjskim i unutarnjim faktorima, a
ispitivanje odnosa inputa i outputa je najbolji nain da je
steknecjelovitijiuvidutokakonekatiskovinaodreujetoe
objaviti,atonee.Ovajseradbaviodnosominputaioutputa
na primjeru politikog dnevnika Vjesnik u kojem smo
nastojali istraiti taj odnos procjenom i ocjenom unaprijed
odreenihkriterijakojiseodnosenasadrajdogaajakojisu
pristigli u redakciju, kao i vijesti koje su na kraju objavljene
unutar jednog tjedna: opseg dogaaja, odnos ekivanih i
neoekivanih dogaaja, elitne osobe/lokaliteti/ dogaaju u
odnosu na anonimne osobe/lokaliteti dogaaji, konotacija
dogaaja, vremenska dimenzija dogaaja, vrsta dogaaja i
procjenasenzacionalizma.
Kljunerijei
informativna vrijednost, ureivaka politika, vrsta dogaaja,
inputvijesti,outputvijesti,senzacionalizam
BASICFACTORSOFTHEEFFICIENCYOFTHEPUBLICREALTIONS
OSNOVNIIMBENICIIZVRSNOSTIODNOSASJAVNOU
KreimirLackovi
GlasSlavonije,Osijek,Croatia
GlasSlavonije,Osijek,Hrvatska
Abstract
The article delas with basic factors of the efficiency of the
public relations. In this sense, international and domestic
experienceinrespectofthefactorswhich havetheinfluence,
are studied. Final goal is the recignitzion of these factors as
well as their application i further studies of the public
relations. This refers to type of the social, ecomomical, and
sportactivities whereby the high degree of the excellence is
the gurantee for the quality of the application of the public
Saetak
lanak obrauje osnovne imbenike izvrsnosti odnosa s
javnou.Utomsmislusuistraenasvjetskaidomaaiskustva
gledeuticajnihimbenika.Konaniciljjenjihovouvaavanjei
aplikacijaunastavnimistraivanjimaodnosasjavnou.Tose
odnosi na vie vrsta drutvenih,gospodarskih i sportskih
aktivnosti gdje je visoki stupanj izvrsnosti jamstvo kvalitetne
aplokacijeodnosasjavnou.
29
relations.
Keywords
excellence,
public
relations,
sports,
Kljunerijei
izvrsnost,odnosisjavnou,sport,drutvo
society
COMMUNICATIONOFBUSINESSENTITIESINMODERNDAYENTREPRENEURSHIP
KOMUNICIRANJEPOSLOVNIHSUBJEKATAUSUVREMENOMPODUZETNITVU
GoranKutnjak,HrvojePende*,MatijaRadovi
FacultyofEconomics,UniversityofRijeka,Rijeka,Croatia;FacultyofTourismandHospitalityManagement;UniversityofRijeka,Opatija,
Croatia*
Ekonomskifakultet,SveuiliteuRijeci,Rijeka,Hrvatska;Fakultetzamenadmentuturizmuiugostiteljstvu,SveuiliteuRijeci,Opatija,
Hrvatska*
Abstract
Saetak
Contemporary entrepreneurial practice confirms that only Dananje suvremeno poduzetnitvo potvruje poslovnu
thosebusinessentitiesthatgive maximumimportancetothe uspjenost iskljuivo onih poslovnih subjekata koja
role and significance of communication achieve business maksimalnu vanost pridaju ulozi i znaaju organizacijskog
success. Effective communication is primarily within the komuniciranja. Uinkovito komuniciranje prvenstveno je u
jurisdiction of a quality management, i.e. its communicative nadlenosti kvalitetnog menadmenta, odnosno u njegovoj
competence.Itshouldbecapableofsynchronizingthevertical komunikacijskoj kompetenciji, kao i u sposobnosti da
and horizontal/diagonal communicative directions and to sinhronizira vertikalne i horizontalne/dijagonalne smjerove
take notice of, interpret and respond to the emotional and komunikacijetedaopaa,tumaiiodgovaranaemocionalnei
interpersonal signals by taking into consideration the key meuljudske signale, uvaavajui pri tome kljune elemente
elements within the communication process. In order to procesa komunikacije. Da bi se razumjelo komuniciranje
comprehend the business entitys communication the poslovnog subjekta moraju se adekvatno valorizirati
situationalfactorsshouldbevalorizedadequately,thisis the situacijski imbenici, odnosno osobine sudionika u
personal features of participants within the communicative komunikacijskom procesu, kao i sam sadraj tj. potrebno je
processaswellasthecommunicativecontent.Inotherwords, neutralizirati znaaj prepreka uspjenom komuniciranju.
it is necessary to neutralize the obstacles in successful Analogno tome, autori signaliziraju i aktualiziraju odreene
communication.Analogously,theauthorspointoutandbring aspekte koji doprinose neupjenosti poslovnih subjekata u
into light certain aspects that contribute to unsuccessfulness poduzetnitvuRepublikeHrvatske,prvenstvenousredotoene
of business entities in the Croatian entrepreneurial practice. na one menaderske strukture koje svoju konkurentnost
These are primarily focused on those managerial structures manifestiraju na neargumentiranoj moi, neadekvatnom
that manifest their competitiveness based on unargumented poslovnom komuniciranju organizacije u eksternom i
power, organizations inadequate business communication internomokruenju,kaoinadvojbenommoralnom(etikom)
within their external and internal environment as well as on pitanju.
questionablemoral(ethical)grounds.
Kljunerijei
Keywords
poduzetnitvo,organizacija,komunikacija,mo,prepreke
entrepreneurship, organization, communication, power,
obstacles
PUBLICRELATIONSINTHEPROMOTIONOFTHENATIONALTOURISTORGANIZATION
ODNOSISMEDIJIMAUPROMOCIJINACIONALNETURISTIKEORGANIZACIJE(NTO)
MarinkoJakovljevi
TouristBoardFuine,Fuine,Croatia
TuristikazajednicaFuine;Fuine,Hrvatska
Abstract
Promotional activities are perceived marketing task inside
national tourism organization actions. Competition on the
demandingtouristmarketislargelyhappeningonalevelof
state as a tourist destination. Therefore it puts a need of
successfulmarketingmanagementandpromotioninfrontof
national tourism organizations. Public relations, especially
Saetak
Promotivneaktivnostisuudjelovanjunacionalnihturistikih
organizacija zapaena marketinka zadaa. Konkurencija na
zahtjevnom turistikom tritu u velikoj se mjeri dogaa na
razini drava kao turistikih destinacija. To pred nacionalne
turistike organizacije stavlja potrebu uspjenog upravljanja
marketingomipromocijom.Vrloznaajnomjestoupromociji
30
i izgradnji prepoznatljivosti destinacije imaju odnosi s

javnou, posebice odnosi s medijima. Odnosi s medijima u
znaajnoj su uporabi u promociji nacionalne turistike
organizacije u Hrvatskoj (Hrvatska turistika zajednica).
Najzapaenijisuodnosisinozemnimmedijima,sobziromda
je poslovanje zajednice prvenstveno okrenuto inozemnom
tritu.Procjenjujuiuinakobjavljenihprilogaumedijima,
dolazi se do zakljuka da, putem odnosa s medijima,
nacionalna turistika organizacija ostvaruje protuvrijednost
oglaavanja koja je est puta vea od ukupnog godinjeg
prorauna zajednice. Uz istovremeno relativno nisko
ulaganje u odnose s medijima, zakljuuje se da su oni
najefikasnijiinajjeftinijioblikpromocijenarazininacionalne
turistikeorganizacije.
Kljunerijei
odnosismedijima,odnosisjavnou,promocija,
marketing,nacionalnaturistikaorganizacija
media relations play very important role in promoting and

buildingdestinationsbrandidentity.Mediarelationshavea
significant importance in promoting national tourism
organizationsinCroatia.Themostnotablerelationsarethese
with foreign media, since the operation of the Croatian
National Tourist Board is primary turned towards foreign
markets.Assessingtheimpactofpublishedreportsinmedia,
we come to conclusion that, through media relations,
national tourism organization achieves the equivalent of
advertising, which is six times greater than its total annual
budget.Atthesametimewitharelativelylowinvestmentin
media relations, we can conclude that they are the most
efficientandthecheapestformofpromotiononthenational
tourismorganizationlevel.
Keywords
media relations, public relations, promotion, marketing,
nationaltourismorganization
COMMUNICATIONMANAGEMENTANDLOBBYINGINDEVELOPMENTOFINVESTMENT
PROJECTS
KOMUNIKACIJSKIMANAGEMENTILOBIRANJEURAZVOJUINVESTICIJSKIHPROJEKATA
ZoranaBaeli,JokoBaeli
Polytechnicsinibenik,ibenik,Croatia;MediteranHorizoniti,Zagreb,Croatia
Veleuiliteuibeniku,ibenik,Hrvatska;MediteranHorizoniti,Zagreb,Hrvatska
Abstract
Looking at some theoretical and practical points, regarding
the importance of communication and lobbying skills, as a
part of communication management, this paper will offer a
new light on the role and importance of a broader
professional approach to this problem, also, exposing the
specificsituationofabusinesssocialpractice,inaclearand
definitive way to improve understanding of important
settings of the communication management. Clarifying the
structureofcommunicationnetworks,emphasizingthevalue
of synergies in external and internal communications, the
importance of research and knowledge about informal
channelsofcommunication,thefactorsofsuccessfullobbying,
the most often errors in lobbying, the impact of emotional
communicationaccess,theimpactoffilteringanddistortionof
information, the importance of permanent communication
through the development of corporate social responsibility;
there will be stressed an important start point for this study
on the necessity of implementation project managerial
approach, not only on the normal conduct of the project, but
also in the necessity of incorporating a strong external and
internal communications into the scheme of keeping the
project,withtheaimtosuccess.Preciselysuchanapproachis
a conditio sine qua non of the project acceptance by the
public and all important external factors and stakeholders
influentialinterestgroups.
Keywords
management,lobbying,publicity,projectmanagement
Saetak
Sagledavajui odreena teorijska ali i praktina uporita
vezana uz vanost komunikacijskih i lobistikih vjetina, kao
dijela komunikacijskog managementa, u ovom radu
rasvijetliti e se uloga i znaaj ireg strunog pristupa ovoj
problematici. Isto tako, navoenjem konkretnih situacija iz
poslovne drutvene prakse, na jasan i nedvosmislen nain
unaprijediti e se razumijevanje vanih postavki
komunikacijskog managementa. Pojanjavanjem strukture
komunikacijske mree, naglaavanjem vrijednosti sinergije
eksterne i interne komunikacije, vanosti istraivanja i
poznavanja neformalnih kanala komunikacije ,faktora
uspjenog lobiranja, najeih pogreki pri lobiranju, utjecaju
emocionalnog pristupa komuniciranju, utjecaju filtriranja i
iskrivljavanja
informacija,
vanosti
permanentnog
komuniciranja kroz izgradnju drutveno odgovornog
poslovanja; apostrofirat e se vano polazite ovog rada o
neophodnostiprimjeneprojektnogmanagerskogpristupane
samo u uobiajenom voenju projekta, ve i u nunosti
snanog inkorporiranja eksterne i interne komunikacije u
samu shemu voenja projekta ka uspjehu. Upravo takav
pristupjeconditiosinequanonprihvaenostiprojektaod
strane javnosti , odnosno svih kljunih vanjskih imbenika i
zainteresiranih strana interesno utjecajnih skupina
(stakeholdersa).
Kljunerijei
menadment,lobiranje,javnost,projektnovoenje
CONFLICTASACOMMUNICATIONPHENOMENON
31

SUKOBKAOFENOMENKOMUNIKACIJE
ValentinaJenko
VisokakolaBaltazarAdamKreli
CollegeBaltazarAdamKreli
Abstract
Saetak
Themainmotiveofthisstudywastoexaminetheprejudice, Glavni motiv rada je istraivanje predrasuda kao to su
such as nonverbal and verbal conflicts, that has entered the neverbalni i verbalni sukobi koji ulaze u svijest drutva kao
consciousnessofsocietyasafact,andinfacthasneverbeen opeprihvaeni, a zapravo nikad temeljito istraeni ni
thoroughly researched or confirmed. Its about thinking that potvreni. Trendovi ponaanja pokazuju da nove, odnosno
newandyoungergenerations,from18to26yearsold,tend generacije mladih od 18. do 26. godine, jesu sklonije
deviantbehaviorsandconflictsinallspheresoflife,aswellas devijantnim ponaanjima i sukobljavanju u svim sferama
inprivate,and,increasingly,inbusinesscommunication.The ivota, u privatnoj, ali sve vie i poslovnoj komunikaciji. Cilj
aim of the research is to demonstrate the extent to which istraivanja ima svrhu pokazati u kojoj mjeri su zastupljene
these biases are represented in behaveour of target group. spomenutepredrasude.Uraduseizlaunekevrstesukobau
Specific types of conflict in communication, in which the komunikaciji, a u kojima ciljane skupine najee sudjeluju.
target group are most often involved, are analyzed, sa well. Istraivanjepokazujedagodineirazinaobrazovanja,kaodvije
Research has shown that age and level of education, as two varijable,nisununovezaneuzrazmjereiuestalostdevijacije
backbones, are not necessarily related to the scale and ponaanja. Te dvije varijable, iako se na prvi pogled ine
frequency of deviate behavior. In other words, these two kljunima, nisu od presudne vanosti za razinu i koliinu
variables, are not of crucial importance for the level and sukobljavanjau komunikaciji.Istraivanjeobuhvaastavovei
frequency of conflict in communication. There was only a motive, te razliite tehnikama kojima ciljne skupine nastoje
difference in the way of conflict resolution. Younger razrijeiti sukob. Ispitanici od 18. do 26. godine skloniji su
respondents, from 18 to 26 years old, were more likely to sukobrjeavatiutakmicomiizbjegavanjem,aispitaniciod27.
respond through the competition and conflict avoidance, do 50. godine skloniji su kompromisu i izglaivanju spora,
while older respondents, from 27 to 50 years old are more dok je podjednak dio obje ispitane skupine, sklon rjeavanju
sukobasuradnjom.
inclinedtocompromiseandsmoothingofthedispute.
Kljunerijei
Keywords
communication, deviant behavior, prejudice, nonverbal komunikacija, devijantno ponaanje, predrasuda, neverbalni
sukob,verbalnisukob
conflict,verbalconflict
COMPREHENSIONOFINTERCULTURALCOMMUNICATION,MODERNMANAGERSNEEDS
RAZUMIJEVANJEINTERKULTURALNEKOMUNIKACIJE,POTREBAMODERNOGMENADERA
NevenGaraa,eljkaKadlec,IvaCvrtila
CollegeforManagementinTourismandInformatics,Virovitica,Croatia;Polytechnicsinibenik,ibenik,Croatia
Visokakolazamenadmentuturizmuiinformatici,Virovitica,Hrvatska;Veleuiliteuibeniku,ibenik,Hrvatska
Saetak
Abstract
The main determinant of surrounding in which nowadays Temeljna odrednica okoline u kojoj se natjeu poslovne
businessorganizationscompeteisglobaliaztion.Development organizacijedananjicejeglobalizacija.Razvojkomunikacija,s
oforganization,inonewayhasenabledglobalization,andin jedne strane, omoguio je globalizaciju, a s druge strane,
other way, communication has to adapt to newly komunikacija se mora prilagoavati novonastalim
circumstances. New demension in surrounding of okolnostima.Novadimenzijaokolinemenadmentaproizlazi
management is concsequence of suppliers meeting and iz susreta i doticaja dobavljaa, potroaa, zaposlenika pa i
contact , costumers, employees, even and competition that konkurencijekojidolazeizrazliitihkultura.Sveovozahtjeva
comes from many cultures. All this requires special access to poseban pristup kulturnim razliitostima, a kao posebna
cultural differences, and as a special paradigm there shows paradigma javlja se interkulturalni pristup. On se kako na
intercultural access. There is a difference between teorisjkoj, tako i na praktinoj razini razlikuje od
interculturalandcrossculturesaccess,asinatheory,asina meukulturalnog pristupa. Meukulturalno usporeuje
practicelevel.Crossculturesaccesscomparescultures,while kulutre,dokpodrujeinterkulturalnogzanimapitanjenaina
intercultural domain is interested in way in which cultures na koji kulture meudjeluju. Moe se rei da interkultralna
interact. It is said that intercultural communication represent komunikacija predstavlja oblik komunikacije izmeu
the form of communication between members of different pripadnika razliitih kultura. Komunikacija koju koriste
cultures. Communication which is used by managers is menaderivezujeseuzposlovnesituacije.Kakojesuvremeno
connected to business situations. Regarding to fact that poslovanje obiljeeno susretom kultura nemee se i potreba
32
nowadays business is signed by cultures contact there is a

needing of all shapes and elements in communications to
adapttointerculturalsurrounding.
Keywords
interculture,management,communication
prilagoavanja svih oblika i elemenata komunikacije

interkulturalnimokolnostima.
Kljunerijei
interkultura,menadment,komunikacija
BUSINESSCOMPETENCEASTHEKEYCOMPETENCEINTHETECHNIQUEAND
TECHNOLOGYCURRICULUMFRAMEWORK
PODUZETNIKAKOMPETENCIJAKAOKLJUNAKOMPETENCIJAUOKVIRUKURIKULUMA
ZATEHNIKUITEHNOLOGIJU
GorazdI.Gumzej
FacultyofNaturalSciences,UniversityofMaribor,Maribor,Slovenia
Fakultetzaprirodoslovljeimatematiku,SveuiliteuMariboru,MariborSlovenija
Saetak
Abstract
This paper describes the definition of competencies and lanak opisuje opredjeljenje kompetencija, opredjeljenje
recommendations provided by the European Parliament. It preporuka europskog parlamenta, objanjeni su pojmovi
explains the terms, such as curriculum, selfinitiative, kurikuluma, samoinicijativnost, poduzetnitvo, tehnika i
entrepreneurship, technique and technology. Entrepreneurial tehnologija. Poduzetniki odnos oznaava i ukluuje dajanje
relations are characterized by and include taking initiatives, inicijativa,
proaktivnost,
neovisnost,
inovativnost,
proactivity,independence,innovation,creativity,motivation, stvaralatvo, motivaciju, odlunost za postizanje ciljeva,
determination to meet objectives, and taking risks in private primanjerizikauosobnomisocijalnomivotu.
andsociallife.
Kljunerijei
Keywords
Kompetencija,
kljune
kompetencije,
poduzetnika
Competence, key competencies, business competence, kompetencija, kurikulum, samoinicijativnost, poduzetnitvo,
curriculum, selfinitiative, entrepreneurship, technique and tehnikaitehnologija
technology
USEOFTECHNOLOGYAIMEDATINCREASINGEMPLOYEESPRODUCTIVITYINLEASING
SERVICESALES
UPOTREBATEHNOLOGIJESCILJEMPOVEANJAPRODUKTIVNOSTIZAPOSLENIHU
PRODAJILEASINGA
SlobodanVuji,SaaVuji
UniversityVitez,Travnik,BosniaandHercegovina
SveuiliteVitez;Travnik,BosnaiHercegovina
Saetak
Abstract
Thepaperisaimedatpointingoutthattheuseoftechnology Ciljovogradajeukazatidaupotrebatehnologijeomoguava
allowsanincreaseintheproductivityofleasingservicesales poveanje produktivnosti zaposlenih u prodaji leasing
employees. Be faster application processing, new usluga. Nova tehnoloka rjeenja kroz bru obradu zahtjeva
technological solutions allow an increase in the volume of omoguavaju poveanje obima prodaje leasing usluga i
leasing service sales and higherquality satisfaction of kvalitetnije zadovoljenje potreba kupaca. Moderna uloga
customer needs. The modern role of leasing service seller is prodavca leasing usluge nije samo ponuda i prodaja leasing
both the offer and sales of a leasing service. Their role and usluge. Njihova uloga i zadaa sve vie postaje faktor koji
taskareincreasinglybecomingafactorthatcomprehensively cjelovito zadovoljava potrebu kupca. On mu osigurava
satisfies a customers need. It provides the customer with potrebno sredstvo ali ujedno mu predlae i rjeava problem
necessaryresourcesand,inthesametime,suggestsandsolves osiguranja novanih sredstava sa kojim e putem anuiteta
the problem of ensuring monetary resources they will use to otplaivatipotrebnoinabavljenosredstvo.Zapotrebeovoga
pay off the needed and acquired resources, by paying rada izvrena su primarna istraivanja vanosti pojedinih
annuities. The paper required primary research into the faktorazastrategijudiferenciranja,kaoiistraivanjevanosti
importance of individual factors for the differentiation planiranjaiorganizovanjaprodajnogosoblja.
strategy, as well as the research into the importance of
33
planningandorganizingsalesstaff.
Keywords
Leasing, differentiation strategy,
technology,productivity.
human
resources,
Kljunerijei
Leasing, strategija diferenciranja, ljudski resursi, tehnologija,
produktivnost.
34
QUOVADIS
TRANSLATIONSWISSENSCHAFT?
QUOVADISTRANSLATIONSTUDIES?
35
DIEANBAHNUNGEINERKULTURKOMPETENZBEIKNFTIGENDOLMETSCHERN:
DIDAKTISCHEERFAHRUNGENUNDTRANSLATORISCHEHERAUSFORDERUNGEN
EminaAvdi
UniversittHll.KyrillundMethod,SkopjeMazedonien
Diese Arbeit befasst sich mit den methodischdidaktischen Doz. Dr. phil. Emina Avdi Germanistik und
Erfahrungen aus der universitren Ausbildung von Anglistikstudium an der Universitt Hll. Kyrill und
Dolmetschern an der Abteilung fr Dolmetschen und Method.UniversittsdozentinanderAbteilungfrdeutsche
bersetzen der Philologischen Fakultt Blae Koneski Sprache und Literatur der Philologischen Fakultt Skopje.
Skopje. Ausgehend von der These, dass die Rolle des Kernfcher:DidaktikundMethodikdesDaFUnterrichtsund
Translators vorrangig die eines Kulturmittlers ist, wird ein Translationswisschenschaft.UnterrichtetauchKonsekutivund
Versuch des Vergleichs der mazedonischen Kultur und der Simultandolmetschen aus dem Mazedonischen ins Deutsche und
Kultur der deutschsprachigen Lnder mit exemplarischen viceversaander AbteilungfrDolmetschenund bersetzen.
Beispielen aus der Unterrichtspraxis in Konsekutiv und Forschungsarbeit: Didaktik und Methodik des DaF
Simultandolmetschenunternommen.Dabeisollensowohldie UnterrichtsundTranslationswissenschaft.15jhrigeTtigkeit
Schwierigkeiten des Ablsens eines sprachzentrierten durch als Dolmetscherin fr verschiedene nationale und
einen kultursensitiven Dolmetschunterrichts als auch die internationale Instititutionen und bersetzerin aus dem
translatorischenHerausforderungenbeiderAnbahnungeiner DeutscheninsMazedonische(juristischeTexte).
angemessenen Kulturkompetenz dargestellt und kritisch
analysiert werden. Der Schwerpunkt liegt dabei auf der
Vermittlung und dem Erwerb einer interkulturellen
Kompetenz als Schlsselkompetenz, womit die knftigen
Dolmetscher zur erfolgreichen Vermittung zwischen der
mazedonischenKulturundderjenigenderdeutschsprachigen
Lnderbefhigtwerdensollen.
Schlsselwrter:Kulturkompetenz,interkulturelle
Kompetenz,Fremdverstehen,kulturspezifischeLexik,
kulturelleDeutungsmuster.
VOMKOGNITIVENSHADOWINGZUMSIMULTANDOLMETSCHEN
Annetteurovi
UniversittBelgradSerbien
Im Germanistikstudium an der Philologischen Fakultt der

UniversittBelgradwurdemitderHochschulreformauchdie
MglichkeiteinertranslatologischenAusbildungalsWahlfach
eingefhrt, im Grundstudium ab dem V. Semester, ab dem
Studienjahr 2010/11 zustzlich auch im Masterstudium. Ein
Eignungstest zur Teilnahme an den Lehrveranstaltungen ist,
im Unterschied zu vielen anderen Universitten Europas,
nicht vorgesehen. Erstmals in ihrem Germanistikstudium
knnen die Studierenden Erfahrungen beim Dolmetschen
gewinnen: nach dem Konsekutivdolmetschen (mit Notation)
auchbeimSimultandolmetschen.ZurSelbstorientierungwird
hier vor Beginn des Simultandolmetschens zunchst ein
Eignungstest durchgefhrt, der auf dem kognitiven
Shadowing nach Chabasse (2009) beruht und eine
Weiterentwicklung des einfachen Shadowing als bung der
parallelen Textrezeption und Textproduktion darstellt.
Hierfr ist es ntig, entsprechende bungen zu entwickeln.
Die Entwicklung eines umfassenden Eignungstests fr die
Studierenden in einem relativ frhen Stadium des
Germanistikstudiums (VI. Semester) kann ihnen zur
Selbstorientierung dienen, indem sie auf allgemeine
AnforderungendesProfilseinesbersetzers/Dolmetschersin
Bezug
auf
Begabung,
kognitive
Fhigkeiten,
Dr. phil. Annette urovi Diplom 1988 an der Humboldt

Universitt zu Berlin, Fachrichtung Slawistik (Russisitik und
Serbokroatistik)sowieGermanistik,zweiJahrepostgraduales
StudiumanderHUB,19901994wissenschaftlicheAssistenz
am Lehrstuhl fr Slawistik der HumboldtUniversitt zu
Berlin. 1992 Verteidigung der Dissertation: Anstze zur
Begrndung einer bersetzungskritik literarischer Werke auf
textlinguistischerGrundlage:AmBeispielderRomaneSeobeund
Druga knjiga seoba von Milo Crnjanski. Ttigkeit als
freischaffende Dolmetscherin und bersetzerin. Ab 2002
Lektorenttigkeit am Lehrstuhl fr Germanistik der
Universitt Kragujevac, ab 2003 auch am Lehrstuhl fr
Germanistik der Philologischen Fakultt der Universitt
Belgrad.Ab2007DozentinamLehrstuhlfrGermanistikder
Universitt Belgrad. Forschungsgebiete: Deutsche Syntax,
Translationswissenschaft
36
Sprachkompetenz,
Allgemeinbildung,
Persnlichkeitsmerkmalehingewiesenwerden.DerTestsollte
hier motivierend wirken. In einem spteren Stadium der
Ausbildung (z.B. am Ende des Grundstudiums oder zu
Beginn des Masterstudiums) sollte der Test wiederholt
werden, diesmal jedoch mit einem anderen Ziel als
Diagnoseinstrument zur Erstellung von Prognosen auf dem
Arbeitsmarkt. An dieser Stelle soll ein Vorschlag fr einen
zielorientierten flexiblen Eignungstest auf Basis des
kognitivenShadowingunterbreitetwerden.
Schlsselwrter: Kognitives Shadowing, Eignungstest,

kognitive und nichtkognitive Persnlichkeitsmerkmale,
Selektions und Diagnoseinstrument, Einstiegsbung in das
Simultandolmetschen.
BERSETZUNGAUSDERSICHTDERKONSTRUKTIONSGRAMMATIK
MirkoGojmerac
UniversittZagrebKroatien
Neben
den
kulturspezifischen
Inhalten
werden Prof.Dr.Sc.MirkoGojmeracStudiumderGermanistikund
Lehnbersetzungen, unzureichende Terminologiekenntnisse, Soziologie an den Universitten in Zagreb und Mnster; seit
Kollokationen und Konstruktionen als Quellen von 1993 Professor fr deutsche Sprache an der Philosophischen
gravierenden bersetzungsfehlern identifiziert. Insbesondere Fakultt der Universitt Zagreb; seit 2008 Vorstand des neu
derBegriffderKonstruktionhatsichalsntzlichesWerkzeug gegrndetenLehrstuhlsfrbersetzungswissenschaftander
zur Erfassung und Erklrung von Fehlbersetzungen Philosophischen Fakultt der Universitt Zagreb.
erwiesen. Es ist unbestritten, dass in allen natrlichen Forschungsprojekte: Koordinator des TEMPUSProjektes
Sprachen
Konstruktionen
als
komplexe
Form Studium fr bersetzen/Dolmetschen in Kroatien der
Bedeutungspaare existieren. Die Konstruktionsgrammatik Generaldirektion Bildung und Kultur der Europischen
betrachtet Konstruktionen als einzige und damit Kommission; seit 2007 Leiter des Forschungsprojektes des
Wissenschaftsministeriums
zum
Thema
grundlegende Elemente des sprachlichen Systems und geht Kroatischen
davonaus,dassdieStrukturderSpracheerschpfendinForm InterkulturelleKommunikationundbersetzung.
vonsprachlichenZeichen,d.h.FormBedeutungspaarenbzw.
Konstruktionen beschrieben werden kann. Wenn sich die

KonstruktioneninzweiSprachennichtdeckenbzw.wennes
in einer Sprache zur Aufhebung der Konstruktion in
bestimmten Fllen kommt, fhrt dies oft zu
Fehlbersetzungen.DieKonstruktionmolitiBoga/zuGottbeten
wird im Kroatischen aufgehoben, wenn es sich um Gott der
Muslime handelt. In diesem Fall heit es klanjati se Allahu.
Hier denken manche bersetzer, dass es so auch im
Deutschen der Fall ist und bersetzen wortgetreu sich vor
Allah verbeugen. Unsere Analyse soll zeigen, dass die
Konstruktionsgrammatik als eine junge linguistische Theorie
einen interessanten theoretischen Ansatz darstellt, der
bersetzungsfehler in einem neuen Licht erscheinen lsst,
insbesondere dann, wenn man Konstruktionen als
sprachspezifischundnichtalsuniversalversteht.
Schlsselwrter:
Fehlbersetzungen,
Kollokationen,
Konstruktionen,
Konstruktionsgrammatik
vs.
Dependenzgrammatik.
37
KOMPETENZDESBERSETZENSUNDREVIDIERENS
GydeHansen
CopenhagenBusinessSchoolDnemark
In der empirischen bersetzungswissenschaft werden immer Prof.Dr.ling.merc.GydeHansenforschtundunterrichtetan

wieder Versuche unternommen, die bersetzungskompetenz der Copenhagen Business School (CBS) in den Disziplinen:
zudefinierenvorallemmitdemZiel,dieAusbildungenvon bersetzen
und
bersetzungswissenschaft,
bersetzerinnen und bersetzern an den Universitten bersetzungsprozesse, bersetzungskritik und Textrevision,
stndigzuverbessern.Esstellensichbeispielsweisefolgende komparative Linguistik, interkulturelle Kommunikation,
Fragen:
Textanalyse,
Semiotik
und
Marketing
sowie
Welche Qualifikationen und Kompetenzen sind die Wissenschaftstheorie. Ihre empirischen Forschungsprojekte
Voraussetzung fr die Lsung von verschiedenen sind das TRAPProjekt (Translation processes), das
Copenhagen Retrospection Project, eine Langzeitstudie
bersetzungsaufgaben?
Vom Studium zum Beruf und TraREdit, die Erforschung
WelcheAnforderungenwerdenvonStandardsund vonRevisionsprozessen.
Normenwiez.B.dieEN15038gestellt?
Was wird in der Praxis verlangt, d.h. wie sieht der

Arbeitsalltag der professionellen bersetzerinnen
undbersetzerheuteaus?
Wie lassen sich Fhigkeiten und Fertigkeiten

charakterisieren und erwerben z.B. wie erlernt
manEigenrevisionundFremdrevision?
Lassen sich individuelle Kompetenzen, z.B.

bersetzen,FormulierenundRevidierenschonfrh
imStudiumerkennenundwennwie?
Welche Annahmen, Anstze, Modelle und Resultate sind in

Forschung, Lehre und Praxis zu finden? All dies kann am
rundenTischdiskutiertwerden.
Schlsselwrter:
Qualifikationen,
Anforderungen,
Ausbildungen,bersetzeralltag,bersetzungsstil.
BERDIEZUSAMMENARBEITZWISCHENAUTORENUNDBERSETZERN
BarbaraIvani
AlmaMaterStudiorumUniversitdiBologna
Befragt man bersetzer nach ihren Beziehungen zu den Prof. Dr. Barbara Ivani geboren 1973 in Rijeka; Studium
lebenden Autoren, die sie bersetzen, so erfhrt man immer der Germanistik und Anglistik an den Universitten Triest
wiedervonKontaktenzwischenbeidenSeiten.AuchAutoren und Wrzburg; Promotion an der Universitt Bologna mit
berichtenmanchmaldavon.Indenbersetzungstheoretischen einer Arbeit ber den Austausch zwischen Autoren und
ReflexionensttdasThemaaufwenigAufmerksamkeit,und bersetzern am Beispiel von Claudio Magris; seit 2006
dochwirftdieKonfrontationzwischendenAutorenundihren Professorin (associate professor) im Fach Deutsche Sprache
fremdsprachigen Doubles einige (heikle) Fragen der und bersetzung an der Neuphilologischen Fakultt der
Bologna.
Forschungsthemen:
literarische
bersetzungswissenschaft auf, wie die nach dem Status des Universitt
Autors bzw. des bersetzers und mithin auch die nach dem bersetzung und bersetzungsanalyse; Deutsch als
Verhltnis von Original und bersetzung. Solche Fremdsprache.
Fragestellungen stehen im Mittelpunkt des Beitrages;
ausgehend
von
der
Beschreibung
verschiedener
Interaktionsformen zwischen Autoren und bersetzern soll
dabei ber Rolle und Bedeutung eines solchen Austausches
nachgedachtwerden.
Schlsselwrter:literarischebersetzung,Autor,bersetzer,
Ausgangstext,Zieltext.
38
VERTRGEALSKULTUREMEBERSETZEN
AlenkaKocbek
UniversittPrimorskaSlowenien
Im vorliegenden Beitrag wird ein dem bersetzen von Doz.Dr.AlenkaKocbekDozentinfrFachsprachenander

VertrgenangepasstestranslatorischesModellprsentiert.Da FakulttfrManagementderUniversittvonPrimorska.Die
Vertrge als Rechtstexte entscheidend in die jeweiligen pdagogische Arbeit ergnzt sie durch ihre translatorische
RechtskultureneingebettetsindundinRechtssprachen,diean Praxis als beeidigte bersetzerin und Dolmetscherin fr die
dieentsprechendenRechtssystemegebundensind,formuliert deutsche, englische und italienische Sprache. Im Rahmen
werden, werden translatologische Theorien mit den ihrer Forschungsttigkeit befasst sie sich besonders mit
GrundstzenderRechtswissenschaftundderRechtslinguistik kulturellenAspektenbeimFachbersetzen,mitFokusaufdie
zu einem interdisziplinren Translationsansatz vereinigt, der kulturelle Einbettung der Rechts und Geschftssprache. In
dem Vorbild des von SnellHornby (1995) entwickelten ihrer Doktordissertation und mehreren publizierten Artikeln
sie
die
spezifische
Problematik
der
integrierten Translationsansatzes (1995) folgt und sich an die erforscht
WerkevonAutorenanknpft,diesichausschlielichmitder Rechtsbersetzung und die Anwendung der Theorie der
ProblematikderRechtsbersetzung,wieCao(2007),deGroot Kulturemebzw.MemeandieTranslationvonFachtexten.
(1992) und Sandrini (1999) und der Rechtslinguistik (Mattila
2006) befassen. Vertragstexte, die die konventionelle
Vertextung von Vertragsbeziehungen innerhalb einer Kultur
darstellen, werden als Kultureme Muster kommunikativen
Handelns(Oksaar1988)bzw.alsformalisierte,gesellschaftlich
und juridisch eingebettete Phnomene, die in einer
besonderen Form und mit einer besonderen Funktion nur in
derbetreffendenKulturexistieren(Vermeer1983,Nord1997)
interpretiert.DasKonzeptdesKulturems stimmt aberinden
wichtigsten Zgen auch mit der Theorie der Meme
(Chesterman 1997) berein, nach welcher etablierte Formen
von Vertragstexten, die sich in einzelnen Kulturumgebungen
entwickelt haben und durch Translation in andere
Umgebungenbertragenwerden,wobeisienderungenund
Anpassungen unterliegen, aber auch die Zielkulturen
beeinflussen, als komplexe Meme zu erfassen sind. Diese
theoretischen Richtlinien, ergnzt durch die Ergebnisse einer
Korpusstudie von Vertrgen in slowenischer, deutscher und
englischerSprache,lieferndieGrundlagefreinmehrstufiges
translatorischesModell,daszehnPhasenvorsieht.JedePhase
befasst sich mit einem spezifischen Aspekt des
bersetzungsprozesses, von der entscheidenden Rolle des
Skopos bei der Bestimmung des Translationstypus und den
Auswirkungen der Unverwandtschaft der betreffenden
Rechtssysteme und sprachen auf die bersetzbarkeit des
Textes, bis zur Analyse der Vertragstextkultureme der
Ausgangs und Zielkultur und Feststellung ihrer
memetischen Struktur. In der letzten Phase wird die
endgltigeVersiondesZieltextesgestaltet,indemmanMeme
derAusgangsundZielkulturemesinnvollkombiniert,wobei
das Ergebnis stets ein mehr oder weniger ausgeprgtes
kulturellesHybridist.
Schlsselwrter: Rechtsbersetzung, Kulturem, Mem,

Skopos,Vertrag.
THEORIEUNDPRAXISINDERTLSWZWANGSEHEODERIDYLLISCHEBEZIEHUNG?
VlastaKui
UniversittMariborSlowenien
Obwohl grenzberschreitende Kommunikation eine reiche Doz.Dr.VlastaKuigeboren1959inSlowenien(Maribor).

historischeTraditionhat,istdieTranslationswissenschafteine StudiumderGermanistikundPhonetikanderUniversittin
relativ junge Wissenschaft, die sich erst in den letzten Zagreb.Seit2002ttiginLehreundForschungamInstitutfr
Jahrzehnten an den europischen Universitten als Translationswissenschaft
der
Universitt
Maribor.
39
selbststndigeDisziplinetablierenkonnte.WirddieTtigkeit
der Translation als wissenschaftliches Erkenntnisobjekt
betrachtet, so muss man sie als einen komplexen
kommunikativenundkognitivenVorgangverstehen,dersich
gerade wegen seiner fachbergreifenden Grundausrichtung
und der Interdependenz vieler Faktoren einfachen
Beschreibungsmodellen immer wieder entzieht und die
CharakteristikeinertypischeninterdisziplinrenWissenschaft
annimmt. Betrachtet man aber bersetzen als professionelles
Handeln auf Bestellung zur Herstellung und Ermglichung
einer konstruktiven transkulturellen Kommunikation, dann
stellt sich die Frage, wie viel Theorie ein professioneller
bersetzer mit akademischer Qualifikation braucht, um
seinen Beruf kompetent ausben zu knnen. Neben
sprachlichem Talent erfordert der Beruf Flexibilitt und
Anpassungsfhigkeit, die Fhigkeit mit anderen Menschen
kulturell und sozial adquat umzugehen, eine mglichst
breiteAllgemeinbildungundorganisatorischeFhigkeiten.Im
Beitrag wird der Frage nachgegangen, was das neue
europische
EMTAusbildungsprogramm
fr
den
bersetzerischen Beruf bringt, welche Kompetenzen man fr
den Markt mitbringen muss, wie das Verhltnis von
theoretischen und praktischen Anteilen in den aktuellen
Studiengngen ist sowie ob und gegebenenfalls wie das
Studium die Praxis mitgestalten kann. Es wird ein Versuch
unternommen, die Hauptmerkmale der TLSW als Disziplin
aufzulistenundzuanalysieren.
Schlsselwrter:
Translationswissenschaft,
bersetzer,
akademische
Qualifikation,
Interdisziplinaritt,
translatorischeKompetenz.
Habilitation 2010 (bersetzer als interkultureller Vermittler

theoretischer und kommunikationswissenschaftlicher Aspekt).
Wissenschaftliche Arbeitsbereiche und Schwerpunkte:
bersetzungswissenschaft,
interkulturelle
Fachkommunikation,
fachsprachliches
bersetzen,
Informations
und
Wissensmanagement,
bersetzungstechnologie. Seit 2009 Forscherin am
europischen Projekt www.migkomm.eu (Vielsprachige
interkulturelleGeschftskommunikationfrEuropa).
DERSPRACHLICHEAUSDRUCKVONEMOTIONENUNDSEINEBERSETZBARKEIT
PavaoMiki
UniversittZadarKroatien
Der Vortrag will dem bersetzer demonstrieren, ihn dafr Prof. Dr. Sc. Pavao Miki geboren 1945 in Bosnien und
sensibilisieren,dasseinemaschinellebersetzungundalldie Herzegowina. Studium der Philosophie, Allgemeinen und
technischen Mittel bei unterschiedlichen Formularen, Angewandten Sprachwissenschaft und Pdagogie an der
Sarajevo
und
Bonn.
Professor
fr
Gesetzesvorlagen, Verordnungen, Gesetzesnderungen, Universitt
an
der
Universitt
Zadar.
Regierungsbeschlssen usw. sinnvoll und teilweise mglich Sprachlehrforschung
ist, dass aber beim bersetzen von sprachlich ausgedrckten Wissenschaftliche Schwerpunkte: Soziolinguistik, kontrastive
Emotionen der Mensch/ein kompetenter bersetzer bentigt Pragmatik,bersetzungswissenschaft.
wird. Die Maschine hat/empfindet ja keine Emotionen,

zumindestbisjetztnicht.FrdensprachlichenAusdruckvon
Emotionen stehen im Kroatischen und Deutschen vor allem
folgendefnfMglichkeitenzurVerfgung:
ansichemotionsgeladeneWrter,
Wrter, die erst in bertragener Bedeutung
emotionsgeladensind,
dieVerwendungsyntaktischerMittel,
WortbetonungundSatzmelodie,
inBildernausgedrckteEmotionen.
Schlsselwrter: Emotion, bersetzbarkeit, maschinelle

bersetzung,bersetzer,Sensibilisierung.
40

TRANSLATIONIMFACHSPRACHENUNTERRICHTDERNICHTPHILOLOGISCHENFCHER
ANDENHOCHSCHULEN
VlastimilaPtanikova
SdbhmischeUniversittTschechischeRepublik
Die multikulturelle Welt beruht auf den interkulturellen

Kontakten, die nicht immer in einer gemeinsamen Sprache
zustandekommen.AusdiesemGrundebedarfesimRahmen
einer guten Vestndigung der bersetzungen auf allen
Ebenen der menschlichen Ttigkeit. Man nimmt an, dass der
Hochschulabsolvent nicht nur mindestens zwei Sprachen
auer seiner Muttersprache spricht, sondern auch im Stande
ist,alsVermittlerzwischenverschiedenenSprachenweltenzu
funktionieren, wenn es die Situation in seiner Berufsttigkeit
erfordert.Dassdiese(interkulturelle)Vermittlungsehroftauf
der bersetzung beruht, steht auer Frage. Der
Sprachenunterricht an den Hochschulen ist vor allem an den
Fachsprachenorientiert,damanwei,dassdieFhigkeit,die
Sprache seines Faches zu beherrschen, eines der
entscheidendsten Kriterien fr den Erwerb einer guten Stelle
ist. Es gab und es gibt immer noch unter den Methodikern
Diskussionen darber, ob der Fremdsprachenunterricht auch
die bersetzungen einschlieen soll oder sogar muss, wobei
dieendgltigeEntscheidungbishernichtgefallenist.Essteht
auer Zweifel, dass sich die Lehrer bei der
Fremd(fach)sprachenausbildungdessenbewusstseinmssen,
dassdieStudierendendernichtphilologischenFcherinden
meisten Fllen durch ihre Muttersprache beeinflusst werden.
Aus diesem Grunde hlt es die Autorin fr sinnvoll, die
bersetzungslektionenindenUnterrichteinzugliedern,deren
Ziel es ist, die Zielsprachentexte anzufertigen, die in die
Zielkutur eingesetzt werden. Durch Erfahrungen wurde
belegt, dass die Hochschulabsolventen verschiedenste
Korrespondenz in einer Fremdsprache erledigen oder die
bersetzungen verschiedener Fachtexte (Anleitungen usw.)
anfertigen, jedoch einerseits durch ihre Kultur stndig
beeinflusst werden, andererseits nicht immer wenigstens die
Stilistik ihrer Muttesprache auf einem akzeptablen Niveau
beherrschen. Manchmal sind sie sich nicht einmal des
kommunikativen Kontextes bewusst. Die oben angedeuteten
Argumente begrnden die Notwendigkeit, auch die
Studierenden der erwhnten Fcher zumindest mit den
elementarenGrundlagendesbersetzensbekanntzumachen.
Der Artikel begrndet dies durch ein paar Beispiele der
bersetzungen der Studierenden aus dem Deutschen ins
Tschechische.
Schlsselwrter:Multikultur,interkulturelleVermittlung,
bersetzung,Fremd(fach)sprachenausbildung,
bersetzungslektionen,Zielkultur.
Mgr.VlastimilaPtnkov,Ph.D.geboren1951in
Budweis,promoviertePhilologin,Doktorwrdeander
MasarykUniversittinBrnn,leitetdasSprachenzentrumder
SdbhmischenUniversittinBudweis,dasam
Fachsprachenunterrichtorientiertist.Siebefasstsichmitder
ProblematikderFachspracheundFachbersetzungmit
AkzentaufDeutschundTschechisch.
INFORMATIONANDCOMMUNICATIONTECHNOLOGIESINTHETRANSLATIONPROCESS
SanjaSeljan
UniversittZagrebKroatien
Development of contemporary society characterized by the Prof. Dr. Sc. Sanja Seljan associate professor at the
globalizationononeside,andthenecessityforpreservationof Department of Information Sciences, University of Zagreb.
cultural identity on the other side, has caused indispensable Her research interests are machine translation (MT),
use of information and communication technologies in computerassisted translation (CAT), localization and
41
everydaywork.Quickaccesstoinformation,commonmarket,
intercultural communication and cooperation activities are
deeplyinfluencedbythegrowingneedtoovercomelanguage
barriers. The growing demand for the translation work in
nationalandmultinationalinstitutions,cooperationactivities,
as well as principles of multilingualism and open access to
documents in the proper language, have imposed
considerable changes on the translation process. The present
situationgivesrisetonumerousissues:translatorseducation,
changes in professional and organizational workflow,
buildingofadequatetranslationtoolsandresourcesaccording
to the standards, cooperation between industry and
university, integration of Croatian modules into existing
systems, team work and datasharing, government support
and financing, international cooperation, national priorities
andstrategydevelopment.Translatorseducation,compatible
with the existing European model, should integrate theory
and practical work: language knowledge and skills, use of
informationandcommunicationtechnology,supplementedby
cultural background, ethical awareness and presentation
skills. Building of Croatian translation resources and use of
information and communication technology, especially
computerassisted translation tools, would enable answering
theneedsofmultilingualcommunication,integrationintothe
Europeanenvironmentandlanguagepreservation.
Key words: multilingual communication, ICT, translation,

computerassisted translation (CAT) tools, Croatian
translationresources,education.
translation memories (TMs), natural language processing

(NLP), LexicalFunctional Grammar (LFG), and computer
assisted language learning (CALL). Currently, she is the
leader of the project Information Technology In Computer
Assisted Translation (CAT) of Croatian And in eLanguage
Learning (eLL) funded by the Croatian Ministry of Science,
Education and Sport and has participated on 4 international
and 2 national projects. She has published about 50 research
papers from the area of language technologies and has
participatedatabout60conferencesandworkshops.
ISTDIEAUSBILDUNGVONPROFESSIONELLENBERSETZERNEINEUNMGLICHE
AUFGABE?ZWISCHENERWARTUNGENUNDREALITT
MariannSkogSdersved
UniversittVaasaFinnland
In einem kleinen, zweisprachigen Land wie Finnland ist der Prof. Dr. Mariann SkogSdersved seit 2004 Professorin fr
Bedarfan bersetzernundDolmetschernnichtsNeues,auch Deutsche Sprache am Institut fr Deutsche Sprache und
wenn die translatorische Ausbildung berraschend jung ist. Literatur der Universitt Vaasa (Finnland). Unterricht im
Vereinfacht knnte man behaupten, dass die ganze Zeit Bereich der Linguistik und der bersetzungswissenschaft. In
berall im Land bersetzt wird, obwohl das fr sehr der Forschung bildet (kontrastive) Medienlinguistik den
unterschiedliche Zwecke und mit variierendem Erfolg wichtigsten Schwerpunkt. Publikationen vor allem zur
gemacht wird. Die Rolle und die Stellung des Dolmetschens Pressesprache aber auch zu Fernsehnachrichten und EMail
ist, was den Umfang betrifft, im Vergleich zum bersetzen Kommunikation.InteressiertsichbesondersfrPhraseologie.
Arbeiten
behandeln
bescheiden.AusdiesemGrundwirdaufdasDolmetschenim Kontrastive
vorwiegend
das
Vortrag nicht nher eingegangen. Im Zentrum des Beitrags Sprachenpaar DeutschSchwedisch. Zur Zeit stehen
stehen fnf Themen, die mehr oder weniger eng linguistische Aspekte der Buchrezensionen sowie Leitartikel
zusammengehren und die es ermglichen, die Ausbildung inTageszeitungenimZentrumdesInteresses.
von bersetzern aus unterschiedlichen Blickwinkeln zu
betrachten. Behandelt werden die finnischen Gesetze im

Bereich des bersetzens, die Lnge und der Umfang des
Studiums, die Anforderungen an Studierende und
Universitten, die Wnsche der Studierenden und der
Arbeitsmarkt. Diese Faktoren werden in Finnland zumindest
teilweise stark von der Ausbildungspolitik der jeweiligen
Regierung sowie auch von ausbildungspolitischen
Manahmen innerhalb der EU beeinflusst. Der Beitrag stellt
sowohl einen Lnderbericht als auch eine Grundlage fr die
Diskussiondar.Eslsstsichfragen,obesberhauptmglich
ist, unter den heutigen (finnischen) Bedingungen
hochqualifizierte professionelle bersetzer auszubilden? In
42
der Diskussion ist weiter die Frage zu stellen, wie offenbare

Probleme gelst werden knnten und wie sie in anderen
Lnderneventuellschongelstwurden.
Schlsselwrter:
bersetzerausbildung,
Gesetzgebung,
Studienzeit,Anforderungen,Arbeitsmarkt.
DIEBERSETZUNGSPROBLEMATIKBEIHISTORISCHENTEXTENAMKONKRETENBEISPIEL
VONFRANZBACHSOTOANERREGIMENTSGESCHICHTEAUSDEMJAHRE1854
ManuelaSvoboda
UniversittRijekaKroatien
IndieserArbeitsollvornehmlichaufdieProblematikbeider Manuela Svoboda geboren 1973 in GroGerau, Deutschla

bersetzung von historischen Texten eingegangen werden, Deutsch und Englischstudium an der JohannWolfgang v
und zwar am exemplarischen Beispiel des Buches von Franz GoetheUniversittinFrankfurtamMain.Seit2009Doktorstudi
BachmitdemTitelOtoanerRegimentsgeschichte,das1854 der Philosophie Fachbereich Germanistik an der AlpenAd
erschienen ist. Es handelt sich um die Niederschrift von Universitt in Klagenfurt, Dissertationstitel: Der Einfluss
historischen Tatsachen, einer bloen Aneinanderreihung von Muttersprache auf den schriftlichen Ausdruck und das bersetzen
Fakten versehen mit Datum, in einem Zeitraum von muttersprachlichen Texten ins Deutsche bei DaFStudierenden
insgesamt 1254 Jahren, , was eine Zuordnung zu einer Kroatien.
konkreten Textsorte sehr schwer, wenn nicht unmglich
macht.DieHerausforderungbeidieserbersetzunglagdarin,
dass sich die Handlung, der sogenannte discourse nach
Stanzel, wenn man ihn hier berhaupt so nennen kann, wie
derTitelschonbesagt,hauptschlichimmilitrischenUmfeld
abspielt, so dass sich der bersetzer mit Ausdrcken in der
Ausgangssprache konfrontiert sieht, die es heutzutage nicht
mehr gibt und die ihre Bedeutung fr den heutigen
Rezipienten verloren haben, bzw. auch damals nur fr einen
bestimmten Teil der Bevlkerung erschliebar waren, was
eine bersetzung in die Zielsprache, hier die Kroatische,
erschwert. Ein weiterer Faktor, der die bersetzung
erschwert,istdieTatsache,dasseskeinzeitgemesBuchist,
das sich mit der heutigen Gesellschaft auseinandersetzt,
sondern mit einer Gesellschaft, bzw. einem spezifischen Teil
dieser Gesellschaft in einem Zeitraum vor ber 150 Jahren.
Die Problematik des Verstndnisses, bzw. der Anpassung an
den Rezipienten aus dem 21. Jahrhundert soll in der Arbeit
anhand von konkreten Beispielen aus dem Originaltext
genauer ausgefhrt und analysiert, sowie der gewhlte
Lsungsweg prsentiert werden.Da in dem Buch ein sehr
groer Zeitraum der kroatischen Geschichte abgedeckt wird,
innerhalb dessen sehr viele Vernderungen auf dem Gebiet
des heutigen Otoac stattgefunden haben, kam es natrlich
auch zu Spracheinflssen aus den Lndern, die jeweils auf
dem genannten Gebiet geherrscht haben, so dass in dem
Originaltext viele Entlehnungen aus dem Trkischen,
Ungarischenundsterreichischenauftauchen,dieschwerauf
die Herkunftssprache und die ursprngliche Bedeutung
zurckzufhrensindundsomitschwerlichindieZielsprache
bersetzt werden knnen. Dazu kommen noch kroatische
umgangssprachliche Ausdrcke, die verdeutscht wurden
u.. Anhand konkreter Ausdrcke aus dem Originaltext soll
die hufig sehr mhsame und weitlufige Erforschung von
Begrifflichkeiten dargelegt, die Hilfen, die dabei verwendet
wurden beschrieben und schlielich die endgltigen
Ergebnisse aufgezeigt werden, sowie Lsungen, wenn es
unmglichwareinenadquatenAusdruckimKroatischenzu
finden.
43
Schlsselwrter: Franz Bach, Otoaner Regimentsgeschichte,

historische
Ausdrcke,
militrisches
Umfeld,
bersetzungsproblematik.
PERFORMANCEALSIMAGEARBEITDERPOPLITERATENUNDDASBERHMTSEINALS
VORSTUFEZUMBERSETZTSEIN
Petraagarotari
UniversittRijekaKroatien
Seit den sechziger Jahren bis heute lsst sich erkennen, wie Dr. sc. Petra agarotari Assistentin an der Universitt
popliterarische Werke zu sogenannten Events werden. inRijeka, AbteilungfrGermanistik.Studium derdeutschen
Ganz im Sinne von Pop prsentieren Popliteraten ihre Sprache und Literatur und Philosophie an der Universitt in
Literatur in einer dem tradierten Literaturmodell Zagreb und Universitt in Mnster abgeschlossen mit
unbekannten Form. Wie diese Literatur multimedial zu Staatsexamen/Magisterarbeit.
Wissenschaftliches
Stande kommt und welche Rolle die Performance der Postdiplomstudium, Bereich Literaturwissenschaft und
Popliteraten fr ihr Image ausmacht, ist der Gegenstand Doktorstudium an der Universitt in Zagreb abgeschlossen
dieser Untersuchung. Es soll anhand von Beispielen gezeigt mitDissertation:PopkulturundPopliteratur.Forschungsfelder:
im
20.
Jahrhundert,
Komparatistische
werden, wie mit der Modernisierung (bzw. Digitalisierung) Literatur
der Medien in den 1990ern Jahren der Hang zum Lehrforschung, Popliteratur, Literatur und Medien,
Performativen in zweierlei Hinsicht zu betrachten ist. Kanonforschung.
Einerseits handelt es sich um innerliterarische und
anderseits um die auerliterarische Performance, welche in
der vorliegenden Untersuchung hervorgehoben werden soll.
AlsBeispieldafrdienenChristianKrachtundBenjaminvon
Stuckrad Barre, die sich in den 90er Jahren virtuos und
exzessiv anders als alle bisherigen Schriftsteller verhielten,
indem sie in einer PopStar Manier ihre Texte auf der Bhne
an die Rezipienten bzw. Leser herantrugen. Inwiefern die
PopStarManier der Popliteraten dazu beigetragen hat, auch
inanderenLndernalsPopliterat(an)erkanntzuwerden,soll
anhand der Anzahl ihrer in andere Sprachen bersetzten
Werkeabschlieendveranschaulichtwerden.
Schlsselwrter: Performance, Popliteratur, Popstar, Image

Arbeit,bersetzen.
44
INFORMACIJSKODRUTVOINOVE
ICTTEHNOLOGIJE
INFORMATIONSOCIETYANDNEWICT
TECHNOLOGIES
45
SUCCESSMODELSOFECOMMERCEANDELEARNINGSYSTEMS
MODELIUSPJENOSTIECOMMERCEIELEARNINGSUSTAVA
VelimirTopolovec,Martaop,BoidarKovai
UniversityofRijeka,Rijeka,Croatia
SveuiliteuRijeci,Rijeka,Hrvatska
Abstract
In this paper we examine success models in the field e
commerceandelearning.Themostsignificantpartrelatesto
DeLone and McLeans models (1992. and 2003.). Emphasis is
on mixed (hybrid) teaching and on evaluation of success
models of ecommerce and elearning systems. Other
theoreticalviewsarestatedattheendofpaper.
Keywords
electronic commerce, information system success, elearning,
usersatisfaction,successmodels
Saetak
U radu se razmatraju modeli uspjenosti ecommerce i e
learning sustava. Najznaajniji dio odnosi se na modele
DeLonea i McLeana (1992. i 2003). Pri tome stavljamo
naglasaknahibridnoj(mjeovitoj)nastaviteevaluacijimodela
uspjenosti ecommerce i elearning sustava. Ostali pristupi
navodesenakrajurada.
Kljunerijei
ecommerce, elearning, modeli uspjenosti, zadovoljstvo
korisnika,uspjenostinformacijskihsustava
CLOUDCOMPUTING
WHATTOHOPEFOR,WHATTOEXPECTANDHOWTOBEHAVE
RAUNARSTVOUOBLAKU
EMUSENADATI,TOOEKIVATIIKAKOSEPONAATI
NinoslavNovak,MajaLamzaMaroni,KoraljkaLozina*
FacultyofEconomies,Osijek,Croatia;DepartmentforCulturalStudies,UniversityofJ.J.Strossmayer,Osijek,Croatia
Ekonomskifakultet,Osijek,Hrvatska;OdjelzakulturologijuSveuilitaJ.J.Strossmayer,Osijek,Hrvatska*
Saetak
Abstract
Appreciating that information and communications Prepoznavajui informacijsko komunikacijsku tehnologiju
technology (ICT) is current and fundamental determinant of (ICT)kaoaktualnuitemeljnuodrednicutehnologijskograstai
technological growth and social development, together with drutvenog razvitka te sve razvidniju prisutnost razliitih
the obvious presence of different forms of digital economy manifestacijskih oblika digitalnog gospodarstva i digitalnog
and digital society, it is difficult to understand an almost drutva teko je razumljiva gotovo potpuna zanemarenost ili
completeneglectorexclusionoftheorientationtowardsnew iskljuenost usmjeravanja ka novim organizacijskim,
organisational, technical, communications, operational and tehnikim, komunikacijskim, operativnim i sigurnosnim
safety aspects of Cloud Computing, as the new concept in aspektima novog koncepta raunalno komunikacijske obrade
computer data processing. This paper tries to explain the podataka raunarstvom u oblaku (Cloud Computing). U
currentsituationinCloudComputing,fromtheperspectiveof radusenastojipojasnitiaktualnostanjeraunarstvauoblaku
potential service provider and user, which are the Croatian iz perspektive potencijalnih pruatelja i korisnika te vrste
academic community, service sector and cultural activities. It uslugauakademskojzajedniciRepublikeHrvatske,uslunim
isevidentthatCloudComputingconcept(atechnologicaland i kulturnim djelatnostima. Razvidno je da se koncepti
organisationalstepforward)followsasalogicalstepforward raunarstva u oblaku (tehnologijsko/organizacijski iskorak)
frompreviousachievementsinICTapplicationsinalllevelsof logiki nadovezuje na sve to je i prije u podruju primjene
education, and is especially significant in the set goals of the ICT u obrazovanju na svim razinama bilo postignuto, a
knowledge society and the affluent society. In this paper we posebno je znaajno u okviru pretpostavljenih pravaca
outline new services in the ICT environment Information razvitka prema drutvu znanja i drutvu izobilja. Daje se
Technology as service (ITaaS), Software as Service (SaaA), prikaz novih vrste pruanja usluga u ICT okruenju
PlatformasaService(PaaS),InfrastructureasaService(IaaS), informacijska tehnologija kao usluga (ITaaS), programi kao
DataasaService(DaaS),andemphasizeCloudComputingas usluge(SaaS),platformakaousluga(PaaS),infrastrukturakao
business and service provider orientation that is increasingly usluga (IaaS), podaci kao usluga (DaaS) i stavlja se naglasak
becomingrecognizedandpromisingbusinessandeducational naraunarstvouoblakukaoposlovnoiuslunoopredjeljenje
koje sve bre postaje prepoznatljiv i obeavajui poslovni i
model.
obrazovnimodel.
Keywords
Kljunerijei
ICT,CloudComputing,ITasaService,ProgramasaService
46
ICT, raunarstvo u oblaku, IT kao usluga, program kao

usluga
MODERNINFORMATIONTECHNOLOGIESINTHEFIELDOFLAW
SUVREMENEINFORMACIJSKETEHNOLOGIJEUPODRUJUPRAVA
Slavkoimundi,DanijelBarbari
FacultyofLaw,UniversityofSplit,Split,Croatia
Pravnifakultet,SveuiliteuSplitu,Split,Hrvatska
Abstract
Theissueofcomplexityintheareaoflegalcomputerisationis
analysed in this paper. The basic aim is to demonstrate the
lackofcoordinationinorganisation,theleveloforganisation,
and the possibility of applying cybernetic methods of
administering complex systems. Reference is made to the
concept of information in a practical and theoretical sense.
Also, a definition of legal computing and legal cybernetics is
provided. The problems and the goal, (aims of legal
computing and a historical reference to the development of
legalcomputing),areanalysedbyname.Also,acomparative
analysis of the development of computing in the world and
developed countries in relation to our countrys situation is
given.Furthermore,theconceptoflegalcomputingandlegal
cybernetics,methodologicalproceduresandthepossibilityof
cybernetic modulation are analysed. The method of full text,
thedevelopmentalpathoflegalmetricsandlegalcybernetics
etc are analysed. Complex information techniques of
organisationaredescribedasareelaborate,scientificmethods
for creating procedures for productions and organisations,
thatis,weadaptallmethodsandproceduresto theneedsof
the legal profession. It is essential to include basic
descriptions, such as of the development of computer
techniques, and to give fundamental descriptions, for
example, of the development of computer techniques
(hardware),thebasicconstructionofelectroniccomputers,the
generational development of computers, and mathematical
logicalcomponentsetc.Suggestionsaboutwhichsystemsare
suitableforapplicationintheareaoflawarealsomade.
Keywords
Informatization,technology,law,development,methods
Saetak
U predloenom radu biti e obraen problem sloenosti
informatizacije pravnog podruja. Osnovno je teite ukazati
na neusklaenost organizacije, stupanj organiziranosti te
mogunosti primjene kibernetikih metoda upravljanja
sloenimsustavima.Bitiedanosvrtnapojaminformacije u
praktinom i teoretskom smislu, te pojam i definicija pravne
informatike i pravne kibernetike, taksativno e biti obraeni
problemi i svrha (ciljevi pravne informatike i povijesni osvrt
razvoja pravne informatike), a biti e dana i komparativna
analizarazvojainformatikeusvijetuirazvijenimdravamau
odnosunanaeprilike.Nadalje,obraditiemopojampravne
informatike i pravne kibernetike, metodoloke postupke i
mogunostikibernetskemodulacije.Konkretnoemoobraditi
metodu ful teksta, razvojni put pravometrije i pravne
kibernetike itd. Opisati emo sloene informacijske tehnike
organizacije kao i sloene znanstvene metode za kreiranje
postupaka eksploatacije i organizacije, odnosno prilagoditi
emo sve metode i postupke potrebama pravne struke.
Neophodno je navesti i temeljne opise, kao to je razvoj
raunalne tehnike (hardware), temeljnu grau elektronikih
raunala, generacijski razvoj raunala, matematikologike
komponente itd. Sugerirati emo koji su sustavi pogodni za
primjenuupodrujuprava.
Kljunerijei
informatizacija,tehnologija,pravo,razvoj,metode
THEIMPORTANCEOFCOMMUNICATIONSYSTEMSINTHEPROCESSOFCROATIAN
INFORMATIONSOCIETY
VANOSTKOMUNIKACIJSKIHSUSTAVAUPROCESUIZGRADNJEHRVATSKOG
INFORMACIJSKOGDRUTVA
JacintaGrbavac,GoranPopovi,VitomirGrbavac*
CroatianCommunicationAssociation,Zagreb,Croatia;FacultyofAgriculture,UniversityofZagreb,Zagreb,Croatia*
Hrvatskokomunikolokodrutvo,Zagreb,Hrvatska;Agronomskifakultet,SveuiliteuZagrebu,Zagreb,Hrvatska*
Abstract
In the paper we describe possibilities of Communication
SystemsinnextofglobaldevelopmenttheCroatianofsociety
at the beginning of the 21. Century. In connection with this,
theauthorsisanalyzingcontemporarychallengesofthetime
Saetak
Uraduseopisujevanostkomunikacijskihsustavaudaljnjem
razvoju hrvatskog drutva na poetku 21. stoljea. S tim u
svezi,autorianalizirajusuvremeneizazovevremenaunovom
informacijskom drutvu, zatim sam razvoj komunikacijskih
47
in the new information society, the very development of

communication systems on the beginning of the 21. Century,
as and there are implementation in all social spheres. Is is
within this context that we have presented in this paper of
view and the future belongs of communication systems and
information society, on the globalization of communication
maycausesomesignificantproblemsforCroatianinthenear
future, such as undervalue of national identity, creation of
cultural inequality and establishment of information
dependenceonhighlydevelopedcountries.
Keywords
Communicationsystem,communication,informatization
sustava napoetku21.stoljea,kaoinjihovuimplementaciju
u svim sferama drutva. U tom kontekstu u radu se izazovu
da budunost pripada komunikacijskim sustavima i
informacijskom drutvu, te da globalizacija komunikacija
moe biti uzrok znaajnih problema za Hrvatsku u bliskoj
budunosti, a to su: podcjenjenost nacionalnog identiteta,
stvaranje kulturne nejednakosti, kao i stvaranje informacijske
zavisnostinaspramrazvijenihzemljama.
Kljunerijei
Komunikacijskisustav,komunikacija,informatizacija
3DMODELINGATTECHNICALSUBJECTSINSECONDARYSCHOOLS
3DMODELIRANJEKODTEHNIKIHPREDMETAUOSNOVNOJKOLI
DragoSlukan
ElementaryschoolSavaKladnik,Sevnica,Slovenia
OsnovnakolaSavaKladnika,Sevnica,Slovenija
Abstract
Saetak
In secondary schools technics and technology is the subject Tehnika i tehnologija su u osnovnoj koli predmeti koji kod
that stimulates and encourages development of students uenika najcjelovitije potiu razvoj umnih i psihomotorikih
mental and psychomotor abilities as well as their system of sposobnosti te oblikovanje socijalnih vrijednosti. Uenici uz
social values. Besides acquiring new skills and working razliite vjetine i navike razvijaju sposobnosti za usmeno,
habbits students develop abilities of verbal, written and pismeno i grafiko sporazumijevanje, to im omoguava
graphic communication which enables them to be successful uspjeno daljnje kolovanje i ukljuivanje te obavljanje
at their future studies and to be competent at technical razliitihzanimanjanatehnikompodruju.Dosadanjinain
professions. Current way of dealing with technical obrade tehnike dokumentacije (pravokutna projekcija,
documentation (orthogonal projection, isometrical projection, izometrika projekcija, tehniko pismo ...) u osnovnoj koli
technical writing ) in secondary schools is inappropriate nijeodgovarajui,jernemanadogradnjeusrednjimivisokim
becauseitbecomesobsoletelaterinhighschoolsandfaculties kolama i ne slijedi tehnikom i drutvenom razvoju. Razvoj
and because it does not follow the latest trends in technical novihtehnologijaiprogramskihalatavedesetljeimamijenja
andsocialdevelopment.Fordecadesthedevelopmentofnew nain razmiljanja, planiranja i takoer nastavne planove u
technologies and software tools has been changing the way osnovnimkolama.3Dmodeliranjepredstavljazauenikeuz
people think and work in the companies, high schools and veliku motivaciju i bolje prostorsko predstavljanje, takoer i
faculties. That is why we should also adjust curriculums in stvaranjeviihmisaonihprocesanakognitivnom,efektivnom
secondary schools. 3D modeling carries a big motivational i psihomotornom podruju. Uenicima omoguava vee
chargeforstudents,ithelpsthemtodevelopabettersenseof tehnikostvaralatvotekoritenjekodklasinihisuvremenih
threedimensional space and stimulates higher mental nastavnih pristupa, a pogotovo kod projektnih zadataka kod
processes(cognitive,affectiveandpsychomotor).Itstimulates tehnikeitehnologije.
students technical creativity and can be used at classic and
modern didactic approaches, especially at project work at
Kljunerijei
technicaleducation.
3Dmodeliranje,tehnikaitehnologija,tehnikostvaralatvo,
sposobnosti,projektnizadatak
Keywords
3Dmodeling,technicsandtechnology,technicalcreativity,
skills,abilities,projectwork
3DMODELLINGANDSPACEINTELLIGENCE
3DMODELIRANJEIPROSTORNAINTELIGENCIJA
Andrejafhalter
ElementarySchoolAnicaernejeva,Makole,Slovenia
OsnovnakolaAniceernejeve,Makole,Slovenija
48

Abstract
AccordingtoGardner,spatialintelligenceisoneoftheseven
aspectsofintelligenceandentailstheabilitytoorientoneself
in space. Sensomotoric understanding of space, which
emergesinearlychildhood,andtheoccurrenceofdecentering
that allows the child to understand how an object would
appearwhenrotatedwerediscussedbyPiagetalready.Since
weperceivetheworldaroundusthroughspatialawareness,it
is sensible for students of technical planning to use software
that enables threedimensional object construction. This lets
them develop the sense of spatial imagination, which is an
essential quality for success in various fields ranging from
engineering professions to sciences. 3D modeling offers
several other advantages when it comes to technical classes:
betterpresentationofthefinalproduct,thethreedimensional
view can help clear doubts concerned with the difficulty of
construction,thepossibilityofcorrections.Atthesametime,a
physicalmodelcanbeproducedusing3Dprintingdevices.
Keywords
spatial intelligence, Gardner, 3D modeling, 3D printing,
technicalculture
Saetak
Prostorna inteligencija je prema Gardneru jedna od sedam
inteligencija i znai sposobnost snai se u prostoru. Ve je
Piaget govorio o senzomotorikom razumijevanju prostora
koje se pojavljuje u ranom djetinstvu, i pojavi decentriranja
kadadijeteznareikakoizgledapredmetakobigaokrenuli.
Ljudi prostorno zaznavamo svijet oko sebe, i zato je logino
da kod tehnikog planiranja uenici koriste programsku
opremu, koja nam omoguava konstruiranje predmeta u tri
dimenzije.Stimeuenicirazvijajusvojuprostornupercepciju
koja je kljuna za uspjeh na razliitim podrujima, od
inenjerskih zanimanja do znanosti. 3D modeliranje ima kod
tehnikih predmeta u koli brojne druge prednosti: bolju
predstavu konanog proizvoda, trodimenzionalan pogled
raspri sumnje o stupnju zahtjevnosti proizvoda, mogunost
popravaka. Istovremeno moemo model fiziki izraditi
pomouspravaza3Dprintanje.
Kljunerijei
prostornainteligencija,Gardner,3Dmodeliranje,3D
printanje,tehnikakultura
WEB2.0TOOLSINHYBRIDCLASSOFPROGRAMMINGINHIGHEREDUCATION
WEB2.0ALATIUHIBRIDNOJNASTAVIPROGRAMIRANJAUVISOKOMOBRAZOVANJU
SanjaMohorovii
FacultyofMaritimeStudies,UniversityofRijeka,Rijeka,Croatia
Pomorskifakultet,SveuiliteuRijeci,Rijeka,Hrvatska
Abstract
Saetak
The use of information and communication technology in Primjena informacijske i komunikacijske tehnologije u
highereducationhasbecomepartofeverydaylife.Coursesin visokom obrazovanju postala je dio svakodnevice. Kolegiji u
which teaching and learning programming with some of its kojima se pouava i ui programiranje imaju neke svoje
peculiarities and problems (eg for some students it is specifinosti i probleme (npr. nekim studentima ponekad je
sometimes difficult to understand the concepts of teko shvatiti koncepte programiranja pa pokuavaju, bez
programming so they try, without understanding, to razumijevanja, pamtiti dijelove koda napamet ili kopirati
remember the parts of code or copy solutions from gotova rjeenja od svojih kolega). Kako bi se poveala
colleagues). In order to increase the quality of the teaching kvaliteta nastavnog procesa u kolegijima iji je cilj uenje
process in courses aimed at teaching programming is carried programiranja, provodi se hibridna nastava. Razlog
outhybridclasses.Thereasonforimplementingsuchahybrid provoenja takve hibridne nastave nalazi se u brojnim
course is located in a number of additional features that e dodatnim mogunostima koje pruaju euenje i koritenje
learning provides and use of multimedia content in multimedijskihsadrajauodnosunaklasiannastavniproces.
comparison to conventional teaching. Web 2.0 tools can Web 2.0 alati mogu doprinijeti poveanju motivacije i
contribute to increased motivation and students activities, aktivnosti studenata, njihovoj meusobnoj suradnji te
their mutual cooperation and enhance understanding of poboljati razumijevanje gradiva i zadovoljstvo studenata. U
curriculum and student satisfaction. In the paper, some Web radu se razmatraju neki Web 2.0 alati koji bi se mogli
2.0 tools that could be used in courses aimed at teaching primjenjivatiukolegijimaijijeciljuenjeprogramiranjatese
programming are presented and the results of students who iznose rezultati ispitivanja studenata koji sluaju jedan takav
listen to such a course at the Faculty of Maritime Studies are kolegijnaPomorskomfakultetu uRijeci.Ispitanojemiljenje
presented. We examined students opinions about selected studenataoodabranimWeb2.0alatimakojimasusesluiliu
Web 2.0 tools that were used as part of the course. skloputogkolegija.
Keywords
Kljunerijei
programming, Web 2.0 tools, elearning, hybrid classes, programiranje, Web 2.0 alati, euenje, hibridna nastava,
visokoobrazovanje
highereducation
49
DRUTVO I MEUGENERACIJSKI
DIJALOG
SOCIETY AND INTERGENERATIONAL

DIALOGUE
50
OLDAGE,SPIRITUALITYANDART
STAROST,DUHOVNOSTIZNANOST
NikolajLipi,MarijaOvsenik
Instituteformanagement,EuropeanCenterMaribor,Maribor,Slovenia
Institutzamenadment,EuropskicentarMaribor,Maribor,Slovenija
Saetak
Abstract
Spirituality and science have traditionally been conflicting. Duhovnost i znanost bile su tradicionalno meusobno
(Ovsenik,Lipica,Kolbl,2010)Whenwetalkedaboutone,we suprotne. (Ovsenik, Lipi, Kolbl; 2010) Kada smo govorili o
needeachother.Nevertheless,latelyinthescientificresearch jednoj, iskljuili smo drugu. Usprkos tome, u zadnje se
workobservesablessingandmeditation/contemplationoras vrijemeuznanstvenomistraivakomraduuoavablagoslov
a marginal method. (Ovsenik, Ambrose, 2010) For example, meditacije i/ili kontemplacije kao granine metode. (Ovsenik,
training of concentration is shown as an accelerator better Ambro, 2010) Na primjer trening koncentracije pokazuje se
concentration and contributes to the filing lakemu pain. An kao ubrziva bolje koncentracije i pridonosi k lakemu
interesting experiment Dietr Vaitela, who studied Buddhist podnoenjubolova.ZanimljivjepokusDietraVaitela,kojije
monks in their yellow saffron robe, sitting in the western istraivao budistike monahe u njihovim uto crvenim
theater. On their heads they wore caps of interwoven wires odorama, sjedeim u zapadnim dvoranama. Na glavama su
andthoughtswerecalmlyran.Withthemstoodotherholders nosilikapeizisprepletenihicaiumislimasusmirenotrali.
of uniforms, which are to event watched with interest. What Uz njih su stajali drugi nosioci odora, koji su to dogaanje
happened and whats the secret work of the monk? The pratili sa zanimanjem. to se dogaalo, te u emu je tajna
answerisbothsimpleandsurprising.Notonlydidthemonks djelovanja monaha? Odgovor je ujedno i jednostavan i
brainworksdifferentlyfromthebrainofpeoplewhoforyears iznenaujui. Ne samo to mozak monaha funkcionira
havenotpracticedthedisciplineofspiritualperfection,butit drukijeodmozgaljudikojigodinamanisuvjebalidisciplinu
is built differently. Brain research, as well as European and duhovnesavrenosti,negojeidrukijeizgraen.Istraivanja
American, intensely studying the neurological effects of mozga, kako europska pa tako i amerika, intenzivno
meditationtechniquesand/orcontemplation,thatespecially prouavaju neuroloke uinke tehnike meditacije i/ili
inolderpeopleisbecomingmoreandmorepopular.Theterm kontemplacije,kojanaroitokodstarijihljudipostajesveviei
meditation and / or contemplation understand the various vie omiljena. Pod pojmom meditacije i/ili kontemplacije
exercises and activities that are living in Asia for centuries razumijemorazliitevjebeiivotneaktivnostikojesuuAziji
cherished and cultivated, and which have become better and stoljeima gajili i kultivirali te koje su postajale sve bolje i
better. The most famous is the Buddhist tradition, which is bolje. Najpoznatija jest budistika tradicija, koju je zapadna
Western science began to look very carefully especially in znanost poela osobito paljivo promatrati ba u posljednje
recenttimes.(Bratina,2008)AstheBuddhistmonksinterested vrijeme. (Bratina, 2008) Budui da su budistiki monasi
in the practical side of life, accepted the participation of the zainteresirani i za praktike strane ivota, prihvatili su
scientists. Research and meditation / contemplation or sudjelovanje sa znanstvenicima. Istraivanja meditacije i/ili
concentrate on two areas: the concentration and the kontemplacije koncentriraju se na dva podruja: na
relationship to emotions. Research shows that the internal koncentracijuinaodnosdoemocija.Istraivanjapokazujuda
deepening
improves
visual
concentration. unutarnjeprodubljivanjepoboljavavizualnukoncentraciju.
Keywords
Kljunerijei
Aging,spirituality,science
starenje,duhovnost,znanost
INDIVIDUALLYCOGNITIVEPERSPECTIVEANDEMOTIONALDYNAMICSASFACTORSOF
AGING
INDIVIDUALNAKOGNITIVNAPERSPEKTIVAIEMOCIONALNADINAMIKAKAOINITELJ
STARENJA
VilkoKolbl,MarijaOvsenik
Abstract
Saetak
A new perspective of seeing the old population is the Zbogdemografskihpromjenasuseotvorilenoveperspektive
consequenceofdemographicchanges.Apotentialofelderlyis gledanja na starenje populacije.(Ovsenik, Ambro, 2010)
51
often neglected, although it should have been evaluated,

because in Slovenia there is above 17 % of old people of the
wholepopulation,intheUSAtheyareheadingtowards13%
and in Germany there are 20 million people more than 65
years old. The labour market is avoiding the association of
the old population. This has already been taking revenge.
Accordingtotheresearch,theyoung,withmoreeknowledge,
youthdynamics,readinessforworkandyouthfulappearance
(K. Werner Washington) are much more wanted. The
population of old people, taking deliberate acts, having
experienceandwisdomstaysoverlooked.Theresearchshows
thatthedramaofspiritualdegradationofoldpeoplehasbeen
overestimated by the young. Cognitive aging has two sides
(biologicalandsociallyemotionalside)thatsignificantlymark
it. The problem of accepting the elderly, stereotypes and
negative society paradigms are the reasons for the negative
image of an old man. But aging is namely influenced by
genetic heritage and environment that processes the types of
aging and that is based on the education for aging. The
metaphors of the environment cause the phrase generation
fight. The society will change, there will be more old people
but it will not collapse if we face the challenge of old
population instead of dramatize it. The prepared research
opens the questions of dialogue between generations as the
survivalphenomenon.
Keywords
demographic changes, potential of elderly, influence of
geneticlegacy
Potencijal starijih osoba je esto zanemaren, ak i ako bi ga

bilo potrebno dodatno kvantificirati, jer je populacija starijih
ljudi via od 17% ukupnog broja stanovnika, u SADu se
pribliava 13%, u Njemakoj ve piu o broju 20 milijuna
osobakojesustarijeod65godina.Natriturada,seudruga
izbjegava asocijaciji stare populacije. Ali sve se to ve vraa.
Istraivanje je pokazalo, da su mladi ljudi, sa evjetinama,
mladenakom dinamikom, spremnoom ukljuenja i
mladolikim izgledom (K. Werner Washington), mnogo vie
poeljni.Starijestanovnitvo,sasvojimrealizmom,iskustvom
i mudrostjo ostaje previeno. Istraivanja pokazuju, da su
dramatiku duhovnog propada starijih mladi precijenili.
Spoznajno starenje ima dvije strane (bioloku i socijalno
emocionalni aspekt), koje karakteriziraju kognitivno starenje.
Problem razumijevanja starijih ljudi, stereotipa i negativno
drutveneparadigmedonosenegativnuslikustarijegovjeka.
Na starenje svakako utie i genetsko nasljee, okoli, koji
obrauje uzorke staranja a i temelji na obrazovanju za
starenje. Metafore okolia uzrokuju izraz borba generacija.
Sve e se promijeniti, sve vie i vie, e biti starih, ali nee
propasti ako emo se sa izazovom starenja suoiti i ne
dramatizirati.Uistraivanje,kojejepripremljenosepostavlja
pitanje dijaloga izmeu generacija kao kljuni fenomen
opstanka.
Kljunerijei
demografske promjene, potencijal starih, utjecaj genetskog
naslijea.
ELDERLYPEOPLESATISFACTIONWITHLIFE
ZADOVOLJSTVOSTARIJIHLJUDISAIVOTOM
MarijaOvsenik,MilanAmbro
Abstract
Quality of life has become increasingly important as an
outcomeinsociologicalresearch.Besidesphysicalandmental
health other dimensions are important. In order to improve
quality of life of elderly people it is very important to define
factors that influence their satisfaction with life. The aim of
thisstudywastoinvestigatewhatolderpeopleconsidertobe
important to maintain their positive view of life and their
satisfaction with it. Over two hundred randomly selected
peopleofage65andoverparticipatedinthestudy.Theywere
questionedbyaLikerttypequestionnaireaboutthefactorthat
improvestheirqualityoflifeandstrengthentheirsatisfaction
with life. Their answers concerned sociodemographic
background, social relations, feeling of acceptance, and
intellectual and spiritual fulfillment, and financial wellbeing
of life. Our conclusion is that social relations with family
members and friends and organized activities in the local
community substantially influence the satisfaction with life
and future expectations of elderly people as much as
functionalabilityandhealth.
Keywords
satisfactionwithlife,qualityoflife,socialrelations,future
Saetak
U sociolokim istraivanjima je kvaliteta ivota postala
iznimnovana.Osimfizikogimentalnogzdravljavanesui
druge dimenzije. Da bi se poboljala kvaliteta ivota starijih
ljudi, vrlo je vano odrediti faktore koji utjeu na njihovo
zadovoljstvo ivotom. Cilj ovoga rada je istraiti to stariji
ljudi smatraju vanim za pozitivan pogled na ivot I
zadovoljstvo ivotom. U istraivanju je sudjelovalo 200
nasumino odabranih ljudi starijih od 65 godina. Koristila se
anketa sa Likertovom skalom o faktorima koji poboljavaju
kvalitetu ivota i jaaju zadovoljstvo ivotom. Njihovi su
odgovori vezani za sociodemografsko porijeklo, drutvene
odnose, osjeaj pripadnosti, intelektualno i duhovno
ispunjenje i financijsku sigurnost. Na zakljuak je da
drutveni odnosi sa lanovima obitelji i prijateljima, te
organiziraneaktivnostiulokalnojzajedniciznaajnoutjeuna
zadovoljstvo ivotom I budua oekivanja starijih ljudi,
jednakokaoIfunkcionalnostIzdravlje.
Kljunerijei
Zadovoljstvo ivotom, kvaliteta ivota, drutveni odnosi,
buduaoekivanja,ekonomskifaktori
52
expectations,economicfactors
DILEMMASOFEINCLUSIONINTHECONTEXTOFINTERGENERATIONALDIALOGUE
DILEMEEUKLJUIVANJAUKONTEKSTUMEUGENERACIJSKOGDIJALOGA
PatricijaJankovi
EuropeanCentreMaribor,Maribor,Slovenia
Europskicentar,Maribor,Maribor,Slovenija
Saetak
Abstract
Thepaperdiscussestheproblemofeinclusioninthecontext Rad se bavi problemom eukljuivanja u kontekstu
of intergenerational dialogue. The term einclusion usually meugeneracijskog dijaloga. Termin eukljuivanje se obino
refers to the degree of the gap of the access to ICT odnosi na stupanj razlike u pristupu ICT tehnologijama i
technologies and ICT based services between groups of uslugama baziranim na ICTu izmeu razliitih drutvenih,
different social, economic, and geographic entities. It is ekonomskihigeografskihgrupa.Primjetnojedastarosnadob
noticeable that age and generation membership has a i pripadnost odreenoj generaciji, ima znaajan utjecaj na
significant role in everyday ICT competences. However the svakodnevne ICT kompetencije. Iako, pripadnost odreenoj
membership of certain generation is often connected to generaciji je esto povezana sa suvremenom strukturom
contemporary structure of the individuals social network, individualne drutvene mree, drutvenim statusom,
socialstatus,economicwealthandgeographicaldispersionof ekonomskim bogatstvom i geografskom disperzijom
theirsocialnetwork.Thepaperpresentsthesometerminology drutvenih mrea. Rad predstavlja dio terminologije
of
information
society,
describes
examples
of informacijskog
drutva,
te
opisuje
primjere
intergenerational dialog in various areas. Brief overview of meugeneracijskogdijalogaurazliitimpodrujima.Uraduje
contemporary and future ICT technologies and ICT based dan kratki pregled suvremene ICT tehnologije, te ICT
services and their current implications on intergenerational tehnologije budunosti, te njezin trenutan utjecaj na
dialogue are given. Research proposals to explore the meugeneracijski dijalog. Dani su prijedlozi za istraivanje
relationships between einclusion and intergenerational odnosa izmeu eukljuivanja i meugeneracijskog dijaloga.
dialogueareshown.Someessentialdilemmasoftheprogress Istraene su neke osnovne dileme oko napretka drutva u
of the society in which intergenerational dialogue has kojemznaajnuuloguimameugeneracijskidijalog.
significantroleareunveiled.
Kljunerijei
Keywords
informacijsko drutvo, eukljuivanje, meugeneracijski
dijalog
informationsociety,einclusion,intergenerationaldialogue
AREVIEWOFINSTITUTIONALACCOMMODATIONOFELDERLYPERSONSOPINIONSAND
DILEMMAS
PREGLEDINSTITUACIONALNOGSMJETAJASTARIJIHOSOBAMILJENJAIDILEME
iiB.,PandiA.,BijediM.,iiL.
Abstract
Social care for older people is a big challenge for Bosnia
andHerzegovinaasacountryintransitiontoasocietythat
tends to EuroAtlantic integration. The existing legal
frameworkthroughtheworksoftheexistenceofthetwo
entity level and district level, that issues related to social
rights and social protection regulated in different ways.
Thisdoesnotprovideauniquerighttoenjoysocialwelfare
ofallcitizensincludingtheelderlycategory.
Social policy is fragmented with no respect for the
principle of subsidiarity. Promoting social integration of
the elderly is low. The phenomenon of aging is not
acceptedinallaspectsofsociety.
Keywords
age,institutions,socialcare
Saetak
Socijalna skrb za starije ljude je veliki izazov za Bosnu i
Hercegovinu kao zemlju u tranziciji koja tei
euroatlantskim integracijama. Postojei pravni okvir koji
podrazumijeva postojanje dva entitetska nivoa i okrunu
razinu, dovodi do toga da su pitanja koja se odnose na
socijalna prava i socijalnu zatitu regulirana na razliite
naine. To ne prua jedinstveno pravo uivanja socijalne
skrbi svih graana, ukljuujui starije kategorije
stanovnitva. Socijalna politika je fragmentirana bez
uvaavanja naela supsidijarnosti. Promicanje socijalne
integracije starijih osoba je niska. Fenomen starenja nije
prihvaenusvimaspektimadrutva.
Kljunerijei
dob,ustanove,socijalnaskrb
53
NEEDSOFELDERLYPEOPLEINBOSNIAANDHERZEGOVINAANDPROBLEMSTHEYARE
FACINGATTHELOCALLEVEL
POTREBELJUDITREEIVOTNEDOBIUBOSNIIHERCEGOVINIIPROBLEMISAKOJIMASE
SUSREUUZADOVOLJAVANJISTIHNANIVOULOKALNEZAJEDNICE
HajrudinAlji
Socialworkcentre,ivinice,BosniaandHerzegovina
Centarzasocijalnirad,ivinice,BosnaiHercegovina
Abstract
This paper presents the results of research to meet the needs
of the elderly in the local community (in this case, the
municipality ivinice) in Bosnia and Herzegovina with the
aim to determine the extent of meeting these needs and the
causesthatledtothis situationinordertoencouragesociety
to initiate certain social action leading to the planning and
implementation of contemporary concerns about the elderly
and their care, consistent with contemporary approaches to
caring for the elderly in Europe, which would lead to
improved quality of life of the population in BiH. Here you
are presented with data from which is seen as a family,
economic, health status of these osoba.Isto as can be seen to
what extent, given the status of these individuals have met
their needs in the health and social care, and the attitude of
society towards the needs of this population.
Keywords
elderlypeople,socialcare,healthcare,thelocalcommunity
Saetak
U ovom radu su prikazani rezultati istraivanja
zadovoljavanja potreba starih osoba na nivou lokalne
zajednice ( u ovom sluaju opine ivinice ) u Bosni i
Hercegovini iji je cilj otkritvanje obima zadovoljavanja tih
potreba i uzroka koji su doveli do ovakvog stanja kako bi se
drutvopotaklonapokretanjeodreenihsocijalnihakcijakoje
bi dovele do planiranja i realiziranja savremenih programa
brige o starim osobama i njihove zatite, koji su u skladu sa
savremenim pristupima brige o starijima u Evropi, a to bi
dovelo do poboljanja kvalitete ivota ove populacije u naoj
zemlji.Takoe su prikazani podaci iz kojih se vidi kakav je
porodini,ekonomski,zdravstvenistatusovihosoba.Istotako
se vidi u kojem obimu, s obzirom na status ovih osoba su
zadovoljene njihove potrebe u okviru zdravstvene i socijalne
zatite,kaoiodnosdrutvapremapotrebamaovepopulacije.
Kljunerijei
starijeosobe,socijalnazatita,zdravstvenazatita,lokalna
zajednica
SOCIALPOLICYANDRELATIONSHIPWITHSENIORSINBOSNIAANDHERZEGOVINA
SOCIJALNAPOLITIKAIODNOSPREMASTARIMOSOBAMANAPODRUJUBOSNEI
HERCEGOVINE
FatimaHuremovi,BooStjepi,MaidaPando,MirzaBajramovi
SveuiliteuTuzli,Tuzla,BosnaiHercegovina
UniversityofTuzla,Tuzla,BosniaandHerzegovina
Abstract
Saetak
Starting from the basic demographic trends, Bosnia and Polazei od osnovnih demografskih trendova, Bosna i
Herzegovina,withtheshareofpeopleolderthan65yearshas Hercegovinasudjelomosobastarijihod65godinauvelikoje
greatly exceeded the average of EU countries. Because the nadmailaprosjekzemaljaEuropskeunije.Buduidastarenje
aging population is one of the biggest challenges that the populacije predstavlja jedan od najveih izazova s kojim se
world faces, the position of old people in society, quality of svijet suoava, poloaj starih ljudi u drutvu, kvaliteta ivota
lifeinoldageandtrendsinthepoliticsofcarefortheelderly u starijoj dobi i trendovi u politici brige za stare predmet su
are subject to interest both political and professional and interesakakopolitikihtakoistrunihinaunoistraivakih
scientificandresearchcirclesmostofthedevelopedcountries krugova najveeg broja razvijenih zemalja u svijetu. Analiza
intheworld.Analysisoftrendsincaringfortheelderlyinthe trendovaubrizizastarijeosobeuzemljamaEvropskeunije,a
EuropeanUnion,aswellasinBosniaandHerzegovina,points jednakotakoiuBosniiHercegovini,ukazujenapromovisanje
to promote healthy and active aging that are seen as key to zdravog i aktivnog starenja na koje se gleda kao na klju za
ensuringtheequalroleoftheelderlyinsociety.JointStrategy osiguravanje ravnopravne uloge osoba tree ivotne dobi u
policy concern for the old European countries involves the drutvu. Zajednika strategija politike brige za stare
strengthening of community care, in terms of developing europskih zemalja podrazumijeva jaanje brige zajednice, u
institutional forms of care for the elderly. In fact, unlike vidu razvijanja izvaninstitucionalnih oblika brige o starim
Europeancountries,trendsincaringfortheelderlyinBosnia osobama.Naime,zarazlikuodeuropskihzemaljatrendoviu
and Herzegovina only partly follow those at the level of EU brizizastareuBosniiHercegovinisamojednimdijelomprate
54
countries due to underdevelopment of local forms of

governance systems, Elderly care, an inadequate network of
institutional forms of care, underdeveloped, lack of clear
fundingsystemetc.Agingchangingsocietyinimportantand
fundamentalelementsofitsoperationandrequiresacomplex
evaluation and reorganization of economic and social policy
framework. This research aimed to theoretically investigate
and critically analyze social policy and attitude toward old
people in Bosnia and Herzegovina. In the final part of this
workarepresenteddifferentconclusionsandsuggestionsthat
our country could take to improve the existing system of
social
policy.
Keywords
aging,qualityoflife,statusofelderlyinsociety,caringforthe
elderly,BosniaandHerzegovina,theEuropeanUnion
onenanivouzemaljaEUazbognerazvijenostilokalnihoblika
upravljanja sistemima brige o starim osobama, neadekvatne
mree institucionalnih oblika skrbi, nerazvijenih, nedovoljno
jasnih sistema finansiranja itd. Starenje mijenja drutvo u
vanim i temeljnim elementima njegovog funkcionisanja i
zahtijeva sloenu procjenu i reorganizaciju ekonomskog i
drutveno politikog okvira. Ovaj istraivaki rad je imao za
cilj teorijski istraiti te kritiki analizirati socijalnu politiku i
odnos prema starim osobama na podruju Bosne i
Hercegovine. U zavrnom dijelu ovog rada izneseni su
zakljuci te razliti prijedlozi koje bi naa zemlja mogla
poduzeti u cilju unapreenja postojeeg sistema socijalne
politike.
Kljunerijei
starenje, kvaliteta ivota, poloaj starih u drutvu, briga za
starijeosobe,BosnaiHercegovina,EuropskaUnija
THEPORTRAYALOFGENDERINELEMENTARYSCHOOLREADINGMATERIALS
SOCIOLOKAANALIZARODAUKOLSKOJLEKTIRI
IvanaLui,imePili
Filozofskifakultet,SveuiliteuSplitu,Split,Hrvatska
FacultyofSocialSciencesandHumanities,UniversityofSplit,Split,Croatia
Abstract
This study examines the portrayal of gender in elementary
schoolreadingmaterialsfromthefirsttothefourthgrade.Its
purpose is to discover whether the reading materials potray
male and female characters in stereotypical ways. Books are
assumed to be important agents of socialization. Everything
thatchildrenreadcontributestotheformationofselfimages
that participate in construction of childrens self identity.
Gender stereotypes are easily found in the content, language
and illustrations of a large number of childrens books. They
can have great impact on beliefs and perception of young
readers. In order to investigate the portrayal of male and
female characters, a content analysis of 118 books was
conducted. The results indicated that there is obvious
stereotypepotrayalofthefemaleandmalecharactersbothin
textbooksandreadingmaterials,althoughthereareexamples
which question rigid traditional division of roles, activities
andtraitstofemaleandmale.
Keywords
reading materials, childrens literature gender, gender
stereotypes,genderpotrayal
Saetak
Ovim se istraivanjem nastojalo utvrditi na koji se nain u
lektirizaprvaetirirazredaosnovnekoleprikazujerod.Cilj
istraivanjabiojeotkritidaliknjigezalektirupruajurodno
stereotipne prezentacije mukih i enskih knjievnih likova.
Knjige se smatraju snanim agensima socijalizacije. Sve to
djeca itaju sudjeluje u formiranju slike o sebi koja ima
ogroman utjecaj u konstrukciji identiteta. Rodni stereotipi
prisutni su u sadraju, jeziku i ilustracijama velikog broja
knjiga za djecu. Ovi stereotipi mogu imati veoma jak utjecaj
na uvjerenja i percepciju mladih itatelja. Kako bi se ispitao
nain prezentiranja mukih i enskih likova u lektiri,
provedena je analiza sadraja 118 knjiga koje su od strane
Ministarstva znanosti, obrazovanja i porta uvrtene u popis
obveznelektirezaprvaetirirazredaosnovnekole.Rezultati
su ukazali na oiglednu prisutnost stereotipnog prikazivanja
mukih i enskih knjievnih likova, meutim postojanje
specifinih primjera dovodi u pitanje strogu, tradicionalnu
podjeluuloga,aktivnostiipsihosocijalnihosobinanamukei
enske.
Kljunerijei
lektira, knjige za djecu, rod, rodni stereotipi, rodno
prezentiranje
QUALITYTREATMENTFORELDERLYBASEDONINTERGENERATIONALCOOPERATION
ANDKNOWLEDGEOFSELFCAREBEHAVIOURSTYLES
KVALITETNOLIJEENJESTARIJIHTEMELJENONAMEUGENERACIJSKOJSURADNJII
ZNAJUOOSOBNOJNJEZI
Danicaeleznik,HelvyKyngas*,ArjaIsola**
SchoolforMedicalSciences,SlovenjGradec,Slovenia;EuropeanCenterMaribor,Maribor,Slovenia*;UniversityofOulu,Oulu,Finland**
55
Visokaolazazdravstvenevede,SlovenjGradec,Slovenija;EuropskicentarMaribor,Maribor,Slovenija*;SveuiliteuOulu,Oulu,
Finska**
Abstract
Selfcareofelderlypeopleisanimportantfactorforqualityof
life. Selfcare means that the individual is responsible for his
own self. It is a part of his lifestyle, which is formed on the
valuesandbeliefsofspecificcultures.Qualitytreatmentofthe
elderly means the effective cooperation between generations.
Unexperimental quantitative method of research is used.
Data is collected through a structured questionnaire
consisting of forty questions. The survey is conducted on a
sample of three hundred and two elderly living in the home
environment, which were selected according to specific
criteria; age at least seventyfive years or more, able to
comunicate, without hearing and mental problems. To
demonstrate demographic data of subjects and the results of
the classification descriptive statistics was used. Analysis of
collected data classifies elderly in four groups of self care:
responsible,formallyguided,independentand neglected self
care.Majorityofrespondentsresulted differentcombinations
ofcategoriesofselfcare.
Keywords
olderpeople,selfcarebehaviourstyles,intergenerational
cooperation
Saetak
Samostalna skrb starijih osoba je vaan faktor za kvalitetu
ivota. Samostalna skrb znai da je pojedinac odgovoran za
samogsebe.Tojedionjegovogivotnogstila,kojiseformira
na vrijednostima i uvjerenjima pojedinih kultura. Kvalitetno
lijeenje starijih osoba podrazumijeva uinkovitu suradnju
izmeu
generacija.
U
istraivanju
se
koristila
neeksperimentalna kvantitativna metoda. Podaci se
prikupljaju kroz strukturirani upitnik koji se sastoji od
etrdeset pitanja. Istraivanje je provedeno na uzorku od 302
starije osobe koje ive u kunom okruenju, a odabrane su
prema odreenim kriterijima, dob najmanje sedamdeset pet
godinailivie,umogunostisukomunicirati,nemajuslunih
ipsihikihproblema.Dabiseprikazalidemografskipodacii
rezultati klasifikacije koristi se deskriptivna metoda. Analiza
prikupljenih podataka svrstava starije osobe u etiri skupine
to se tie samostalne skrbi: odgovoran, formalno voen,
nezavisanizanemarujesamostalnuskrb.Veinaispitanikase
nala u razliitim kategorijama skrbi o samom sebi.
Kljune
rijei
starije osobe, selfcare ponaanje stilova, meugeneracijske
suradnje
INTERPERSONALCONFLICTS,SOCIALSUPPORTANDBURNINGOUTOFEDERLYCARE
NURSESATWORK
MEUSOBNIKONFLIKTI,SOCIJALNAPODRKAISAGORIJEVANJENAPOSLU
GERONTODOMAICA
DianaJeleKaker,VilkoKolbl
EuropeanCenterMaribor,Maribor,Slovenia
EuropskicentarMaribor,Maribor,Slovenija
Saetak
Abstract
Caring for the elderly can be a source of occupational stress, Skrbzastareinemonemoebitiizvorprofesionalnogstresa
fromwhich,asaconsequence,theremayoccurconflictswith iz kojeg, kao posljedica, moe doi do konflikata sa
colleagues,superiorsorcustomers,andcanaffecttheirmental suradnicima,nadreenimilikorisnicima,amoeutjecatiina
and physical wellbeing. Longterm exposure to sources of njihovo psihiku i fiziku dobrobit. Dugotrajna izloenost
stress can cause job burnout, which manifests as emotional izvoru stresa moe uzrokovati sagorijevanje na poslu koje se
exhaustion, depersonalization and reduced personal manifestira kao emocionalna iscrpljenost, depersonalizacija i
accomplishment.Forthesereasonsthepurposeofthepaperis smanjeno osobno postignue. Upravo iz tih razloga cilj
to examine the level of burnout of gerontohousewifes, istraivanja je ispitati razinu sagorijevanja na poslu
conflicts and mutual support that is provided by family, gerontodomaica, meusobne konflikte te podrku koju im
friends, colleagues and superiors, and one of the goals is to pruaju obitelj, prijatelji, suradnici i nadreeni, a jedan od
investigatetheircorrelation.Theresearchresultswillshowan ciljeva je i istraiti njihovu meusobno povezanost. Rezultati
insight into the issues which they meet in their work in istraivanja pokazat e uvid u problematiku s kojom se
susreugerontodomaiceuSlovenijiusvomradu.
Slovenia.
Kljunerijei
Keywords
MBI (Maslach Burnout Inventory), interpersonal conflicts, MBI (Maslach Burnout Inventory), meusobni konflikti,
support,gerontohousewifes
podrka,gerontodomaice
56
THEUSEOFFREETIMEINTHETHIRDAGE
SLOBODNOVRIJEMEUTREEMIVOTNOMRAZDOBLJU
RokOvsenik,VilkoKolbl,NikolajLipi
Saetak
Abstract
Paradigmatic changes of the understanding of old peoples Paradigmatskepromjeneurazumijevanjuslobodnogvremena
freetimecanberecognisableonthepartofepistemologicalas starih ljudi moe biti prepoznatljiv na epistemolokoj kao
wellasparadigmaticbasis.Fortheunderstandingoffreetime paradigmatskoj osnovi. Za razumijevanje fenomena
phenomenon,it isnecessarytounderstand the complexityof slobodnog vremena, potrebno je razumjeti sloenosti
changes and the procedural aspect of aging. A personal promjena i proceduralni aspekt starenja. Osobni integritet
integrity of an old man or woman, his/her physical and starog mukarca ili ene, njegov / njezin fiziki i psiholoki
psychological potential, spiritual flexibility and creativity at potencijal, duhovna fleksibilnost i kreativnost u planiranju
planninghowtospendthefreetime,areplacedinthecentre kako provesti slobodno vrijeme, su u sreditu ovog
of research. The changes are happening at a higher speed istraivanja. Promjene se dogaaju brom dinamikom nego
dynamicthan theresponsedynamicwetry tofollow.Thisis to je dinamika odgovora na promjene. To se sve dogaa u
allhappeninginthethirdageastheperiodoffreetimewhen treoj ivotnoj dobi, kao razdoblju slobodnog vremena kada
an old person still has enough strength to test his/her stari ovjek jo uvijek ima dovoljno snage da testiratira svoje
potentials at work as well as sportrecreational, artistic and potencijale na poslu, kao i u sportskorekreativnim,
rehabilitation activities. The research will be opening umjetnikim i rehabilitacijskim aktivnostima. Istraivanje e
questions about the situation in this area in Slovenia and otvoriti pitanja o situaciji u ovom podruju u Sloveniji i
trying to look for suggestions to improve the situation pokuati dati prijedloge popravljana situacije, uzimajui u
obzir
dobru
praksu
razvijenog
svijeta.
accordingtogoodpraxisofdevelopedworld.
Kljunerijei
Keywords
freetime,newparadigmoftheuseoffreetime,changesofold slobodno vrijeme, nova paradigma koritenja slobodnog
vremena,promjenestarogstanovnitva
population
INTERGENERATIONALCOMMUNICATIONPROBLEMSDUETOTHEINFLUENCEOFSOCIAL
NETWORKS
PROBLEMIMEUGENERACIJSKEKOMUNIKACIJEZBOGUTJECAJADRUTVENIHMREA
IrenaPopovi
CollegeHrvatskozagorje,Krapina,Croatia
VisokakolaHrvatskozagorje,Krapina,Hrvatska
Abstract
Users of social networks have developed a communication
that connects them, but separates them from other age
groups.Thefrequentuseof,primarily,Englishlanguageand
abbreviations that are common within the younger
population, affects the quality of communication. The article
will, on the example of the research, try to prove the gap
between younger and older age groups due to the use of
foreignwordsandabbreviationsthathad,duetothesmaller
impact of globalization and the subsequent abstraction of
globalization,lesstouchedtheolderagegroups.Thegeneral
hypothesisis:Olderandyoungeragegroupshavedifficulties
with communication with each other due to the influence of
social networks. The method of research is a survey. The
survey will examine both age groups. This article will try to
highlighttheproblemoflosingthequalityofcommunication
and its original intent, that is, mutual understanding.
Understanding is difficult because of the specificity of
Saetak
Korisnici drutvenih mrea razvili su komunikaciju koja ih
meusobnopovezuje,aliihodvajaodostalihdobnihskupina.
esto koritenje, prvenstveno, engleskog jezika i skraenica
kojesuuobiajeneunutarmlaepopulacijeutjeunakvalitetu
komunikacije.Ulankuesenaprimjeruistraivanjapokuati
dokazati jaz izmeu mlaih i starijih dobnih skupina zbog
koritenja stranih rijei i skraenica koje su, zbog manjeg
utjecaja globalizacije i kasnijeg zahvaanja globalizacijom,
manje dotaknuli starije dobne skupine. Generalna hipoteza
istraivanja je : Starije i mlae dobne skupine meusobno
oteanokomunicirajuzbogutjecajadrutvenihmrea.Metoda
istraivanja je anketa. Anketom e se ispitati obje dobne
skupine. lanak e pokuati osvijetliti problem gubljenja
kvalitete komunikacije i njezine prvotne namjere, a to je,
meusobno razumijevanje. Ono je oteano zbog specifinosti
komunikacije putem drutvenih mrea koje su posljedica
razvojatehnologije.
57
communicationthroughsocialnetworkswhicharetheresult
oftechnologydevelopment.
Keywords
Society, communications, technology, globalization, social
networks
Kljunerijei
Drutvo, komunikacija, tehnologija, globalizacija, drutvene
mree
AGINGCHALLENGEOFSCIENCEORART
STARENJEIZAZOVZNANOSTIILIUMJETNOSTIVOTA
MarijaOvsenik,NikolajLipi
Abstract
Agingburdensomeperspectiveformanyindividualsgetting
old.Tolearnhowtogetoldisstilladilemma.Theartofgood
agingisbecominganimperativeoffutureresearchwork.Itis
not true that after the age of fifty the spiritual givenness
disappear together with the psychological ones (attention,
observation).Itisaboutacomplexgameofgenesandlifestyle
that according to biological, sociological and spiritual factors
differentlyinfluencestheprogressionoftheprocessofaging.
Our research has shown why the brain and the genetic
structure individually react differently. Why do some people
stay young and why are others loosing the brain and the
physical resources quite early. We are going to look for the
answertothequestionwhenexactlyarewetalkingaboutthe
processofaging,howisitdevelopingandwhatfactorsdoesit
depend on. Correlations show that a healthy lifestyle
significantly contributes to it, that the degradation of our
brainsubstanceisreducingandthatwestayyounglonger.We
willalsotrytoanswerhowthesefindingsinfluenceourevery
daylife,howtolearntooptimizeagingalthoughtoacertain
point the genetic heritage has already been determined. The
world we live in, significantly marks and influences our
lifestyleandattentionthatwepaytolearninghowtogetold
or to thinking about aging (it is about a metacognitive
training).Agingisagame,readytobeplayedhowtoplayit
andhowtogetoldisapieceofart.
Keywords
aging,developmentinoldage,geneticstructure,lifestyle
Saetak
Starenje teka tema za pojedince koji stare. Nauiti kako
stariti jo uvijek je dilema. Umjetnost dobrog starenja postaje
imperativ budueg istraivakog rada. Nije istina da nakon
dobi od pedeset godina duhovna danost nestaje zajedno sa
psiholokim (pozornost, promatranje). Rije je okompleksnoj
igri gena i naina ivota koji prema biolokim, sociolokim i
duhovnim faktorima razliito utjeu na napredovanje
procesa starenja. Nae istraivanje je pokazalo zato mozak i
genetika struktura individualno razliito reagiraju. Zato
neki ljudi ostaju mladi i zato neki drugi gube modane i
fizike resurse vrlo rano. Mi emo traiti odgovor na pitanje
kada tono govorimo o procesu starenja, kako se razvija i o
kojim faktorima to ovisi. Korelacije pokazuju da zdrav nain
ivota znaajno doprinosi tome, da se smanjuje degradacija
nae modane tvari i da emo due ostati mladi. Takoer
emopokuatiodgovoritikakoeovirezultatiutjecatinana
svakodnevni ivot, kako nauiti optimizirati starenje, iako je
do odreene toke genetsko nasljee ve odreeno. Svijet u
kojemivimo,znaajnoobiljeavaiutjeenanaivotnistili
na panju koju pridajemo uenju o starenju ili kako
razmiljamo o starenju (metakognitivni trening). Starenje je
igra, spremna da se igra kako je igrati i kako ostariti je
umjetnost.
Kljunerijei
starenje,razvojustarosti,genetskastruktura,stilivota
COPINGSTRATEGIESANDBURDENOFFAMILYCAREGIVERFORPERSONSWITH
CEREBROVASCULARDISEASEINTHEREPUBLICOFSLOVENIA
STRATEGIJESUOAVANJAIOPTEREENJEOBITELJSKIHNJEGOVATELJAOSOBASA
CEREBROVASKULARNOMBOLEUUREPUBLICISLOVENIJI
DianaJeleKaker,MarijaOvsenik
Abstract
In Slovenia there is not much research that explores the
burden of family caregivers. Caregiver burden should be
viewed as a multidimensional construct as physical,
emotional,socialandfinancialburdenthatmaybeassociated
Saetak
U Republici Sloveniji malo je istraivanja koja govore o
optereenosti
obiteljskih
njegovatelja.
Optereenost
njegovatelja potrebno je gledati kao multidimenzionalni
konstrukt odnosno kao fiziku, emocionalnu, drutvenu i
58
with the type of the disease and its progression. Because of

that, family caregivers use different strategies to cope with
stress in order to better adjust to the new situation in the
family.Thegoalofthisresearchwastodeterminethelevelof
family caregiver burden and coping strategies they use. One
of the goals is to show their interconnectedness.
Keywords
coping strategies, the burden of family caregivers,
cerebrovasculardisease
financijsku optereenost koja moe biti povezana s vrstom

bolesti i njenim napredovanjem. Zbog toga obiteljski
njegovatelji koriste razliite strategije suoavanja sa stresom
kakobiseboljeprilagodilinovojsituacijiuobitelji.Stogajecilj
ovog istraivanja utvrditi razinu optereenosti obiteljskih
njegovatelja i strategije suoavanja sa stresom koje koriste.
Jedanodciljevajeiprikazatinjihovomeusobnupovezanost.
Kljunerijei
strategije suoavanja, optereenje obiteljskih njegovatelja,
cerebrovaskularnebolesti
IDENTIFIKACIJAMODELAVOENJAIVRIJEDNOSTIVODEIHMEDICINSKIHSESTARAU
SLOVENSKIMBOLNICAMA
POMOUKARIJERNIHSIDARA
THEIDENTIFICATIONMODELSOFTHELEADERSHIPANDVALUEOFTHELEADINGNURSES
INTHESLOVENEHOSPITALSUSINGCARRIERANCHORS
BorisMihaKaui,MarijaOvsenik*
UniversityCollegeofHealthSciencesSlovenjGradec,Slovenia;EuropeanCenterMaribor,Maribor,Slovenia*
Visokakolazazdravstvo,SlovenjGradec,Slovenija;EuropskicentarMaribor,Maribor,Slovenija*
Abstract
Teoretical standpoints: Leadership means to influence,
stimulate and direct the employees towards the set goals.
Breko (2006) states that careeir anchor is oneselves
individual image, their own view on what they want and
whattheyaregoodat.Fulfillingofthedefinedcareeranchor
meansselfrealisation.
Method: Quantitative research method was used for
identification of the leadership models and career anchors in
leading nurses in the Slovene hospital. A questionnaire was
dividedintoseventopics.Outof308sentquestionaires,there
were184returned,i.e.60%oftherealisedsample.Cronbachs
Alpha was 0.904. SPSS 15.0 was used for the statistical
analysis.
Results: Data analysis showed that the nurses were using
transformational model of leadership (PV=4.60). Leading
nurses,disregardingtheleadingposition,hadnotedanchorof
the life style prevailing (29.9%), following by the anchor of
dedication (19%), and technical functional anchor or anchor
specialist(16%).InleadingnursesattheSlovenehospitals,six
careeranchorswereidentified;whileinthedepartmentshead
nurses were identified all eight career anchors. In the first
levelleadingnursestechnicalfunctionalorspecialistanchoris
prevailing(31.6%),whilemanagerialcreativityandsafetyand
stability were not identified. On the second leadership level
the life style anchor was prevailing one. Management career
anchor was present in three nurseleaders, one of them was
thefirstlevelnurseleader.
Discussion: Leading nurses stated that they were using
transformational leadership model. It is the model of
leadershipcomprisingmotivating:itmeansthataleadertakes
into consideration a single person, his/her individuality.
Slovene hospitals are run by head nurses (assistants to the
director for nursing care), whose prevailing career anchor is
technical functional or a specialist anchor, which has been
knowntobediametricallyoppositetothemanagerialanchor.
It was found out that the head nurses see themselves (self
image) as professionals who want to be good at what they
Saetak
Teoretska ishodita: Voditi znai utjecati, poticati i
usmjeravati zaposlene k zadanim ciljevima. Breko (2006)
navodi da je karijerno sidro slika pojedinca o samome sebi,
njegov vlastiti pogled na to to hoe i u emu je dobar.
Zadovoljavanjem odreenoga karijernoga sidra pojedinac
ostvarujeslikuosebi.
Metoda: Koristili smo kvantitativnu metodu istraivanja.
Njome smo eljeli otkriti i identificirati modele voenja i
karijerna sidra pri vodeim medicinskim sestrama u
slovenskim bolnicama. Kao instrument smo upotrijebili
anketni upitnik, koji je bio razdijeljen u sedam tematskih
sklopova. Od 308 poslanih upitnika bilo je vraeno njih 184,
to predstavlja 60% realizacije uzorka. Cronbachs Alpha je
bio 0,904. Za statistiku obradu podataka smo koristili SPSS
15.0.
Rezultati:Naosnoviobradepodatakasmosaznalidavodee
medicinske sestre upotrebljavaju transformacijski model
voenja (PV=4,60). Pri vodeim medicinskim sestrama, ne
gledenarazinuvoenja,smoidentificiralidajeprevladavalo
karijernosidrosidroivotnogastila(29,9%),slijedimusidro
predanosti/posveenosti (19%) i tehnikofunkcionalno sidro
ilisidrospecijalistau16%.Priglavnimmedicinskihsestrama
bolnica smo identificirali est karijernih sidara, a pri glavnim
medicinskim sestrama odjela svih osam. Kod medicinskih
sestaraprverazinevoenjaprevladavatehnikofunkcionalno
sidro ili sidro specijalista (31,6%), nismo identificirali
karijernoga sidra poduzetnike kreativnosti te sigurnosti i
stabilnosti. Na drugoj razini voenja kao vodee sidro
prevladavasidroivotnogastila.Menaderskokarijernosidro
jeprisutnopritrivodee medicinske sestre,od kojihjejedna
naprvojrazinivoenja.
Rasprava:Vodeemedicinskesestrenavodedaupotrebljavaju
transformacijski model voenja. Radi se o modelu voenja s
motiviranjem, a voa vodi rauna o pojedincu. Slovenske
bolnicevodeglavnemedicinskesestre(pomonice/pomonici
direktorazazdravstvenunjegu),ijejevodeekarijernosidro
tehniko funkcionalno ili sidro specijalista, za koje je
59
znaajno, da je u dijametralnoj suprotnosti s menaderskim

sidrom.Zakljuilismodaseglavnemedicinskesestrebolnica
vide profesionalnima i dobrima na svom podruju rada, da
elesvojradobavljatikvalitetno,iakokljunjihovemotivacije
nisu voenje i odgovornost. Sebe vide kao osobe koje ele
pomagati i sluiti drugima i rad smatraju dijelom svoga
ivota.Znaajnuvrijednostimpredstavljaslobodnovrijeme.
Kljunerijei
voenje,modelivoenja,karijera,karijernasidra,medicinska
sestra
perform in their field of work, and want to carry out quality

work; however, the key of their motivation is not put on
leadership and responsibility. They perceive themselves as
individuals who want to help, serve the others and consider
theirworkasapartoftheirlifeconsideringtheirfreetimeasa
veryimportantvalue.
Keywords
leadership,modelsofleadership,careeranchors,nurse
NONVERBALCOMMUNICATIONINEVERYDAYLIFE
NEVERBALNAKOMUNIKACIJAUSVAKODNEVNOMIVOTU
FilipMatoi
LegrandHrvatskad.o.o.,Zagreb,Croatia
LegrandHrvatskad.o.o.,Zagreb,Hrvatska
Abstract
Thestudyagitatestheroleofnonverbalcommunicationinall
aspectsoflifeasoneoftheadditionaltoolsofcommunication
skills. Each person in the society represets itself in a certain
way and each person also bears the society through various
aspectsanditalsorepresentsittoothergroupsofpeoplewho
have contact with whether in private or in business life.
Peopleusenonverbalcommunication,whethertheylikeitor
not and they show it in a variety of ways: through clothing,
makeup, way of dealing with other people, access to other
people, etc. At the present time using the Internet as a
communication tool we dont have to meet the person with
which we communicate and still we can characterize and
locatethispersoninaparticularsocial,academicgroup.Also,
nonverbal communication through their codes can show us,
as parents, in which direction our children need to go and
how to encourage them to communicate and also, it is easier
to explain what this life is. Nonverbal communication as a
branch of communication skill can easily troubleshoot
communication noise that in some private and business
conditions can lead to misunderstandings that can escalate
into
unsolvable
problems.
Therefore,
nonverbal
communication with verbal communication, if using in the
rightway,canmakecommunicationmorecomfortable,easier
andmoreaffordableforallparticipants.
Keywords
Nonverbalcommunication,life,people,noise
Saetak
Rad razmatra ulogu neverbalne komunikacije u svim
aspektimaivotakaojedanoddodatnihalatakomunikoloko
komunikacijske vjetine. Svaka osoba sebe u drutvu
predstavljanaodreennainatoistodrutvonosiusebikroz
razne aspekte, te ga isto tako predstavlja drugim skupinama
ljudi s kojima ima doticaj da li u privatnom ili poslovnom
ivotu.Ljudineverbalnukomunikacijukoristehtjelionitoili
ne a pokazuju je na razliite naine: kroz odijevanje,
minkanje, nain ophoenja s drugim ljudima, pristupanje
drugimljudima,itd.Udananjevrijemeinternetakojikoristii
kao komunikacijsko sredstvo ne moramo upoznati osobu s
kojom komuniciramo a da je moemo okarakterizirati i
smjestiti u odreenu socijalno, akademsku skupinu. Takoer
neverbalna komunikacija kroz svoje kodove nama kao
roditeljima moe ukazati kojim smjerom ide nae dijete te
kakogapridobitizakomunikacijutemulakeobjasnititoje
to ivot. Neverbalna komunikacija kao grana komunikoloko
komunikacijska vjetine vrlo lako moe otkloniti
komunikacijske umove koji u odreenim privatno
poslovnim okolnostima moe dovesti do nesporazuma koji
mogu eskalirati u nerjeive probleme. Stoga neverbalna
komunikacijauzverbalnokomuniciranjekoristeijenapravi
nainmoekomunikacijuuinitiugodnijom,jednostavnijomi
pristupanijomzasvesudionike.
Kljunerijei
Neverbalna,komunikacija,ivot,ljudi,um
60
INTERKULTURALNA
KOMUNIKACIJAIKULTURA
RELIGIJSKOGKOMUNICIRANJA
INTERCULTURALCOMMUNICATION
ANDCULTUREOFRELIGION
COMMUNICATION
61
RELIGIONANDITSROLEINTRANSITIONSOCIETIESBHEXPERIENCE
RELIGIJAINJEZINADRUTVENAULOGAUTRANZICIJSKOMDRUTVUISKUSTVOBIH
SlavoKuki,Marijautura
FacultyofEconomies,UniversityofMostar,Mostar,BosniaandHerzegovina
Ekonomskifakultet,SveuiliteuMostaru,Mostar,BosnaiHercegovina
Abstract
Secularization was generally perceived as a relevant trend in
development of modern societies throughout the second half
ofthe20thcentury.Theendofcentury,ontheotherhand,has
witnessed results incompatible with earlier projections.
Moreover, religion and religious groups have experienced a
kindofsocialrehabilitation.Religiousinfluencepenetrationis
especially notable in transition countries; the ones that only
half a century ago were characterized by sectarian attitude
towards religion and religious groups, as well as towards
religious freedom. Multiconfessional countries, such as
BosnianHerzegovinian, are particularly interesting in this
context. What characterizes, for example, their trends
regardingreligionandits socialrole?Furthermore,is therea
causetosuspectexistenceoftheocraticsocialambitions,andis
the citizenry supportive of these ambitions? Do religious
groups in conditions of changed social trends represent a
factorofintegration,oraninstrumentofsocialdisintegration?
Keywords
religion, religion groups, religious education, religion and
politics
Saetak
Drugu polovicu XX. stoljea obiljeila su shvaanja o
sekularizaciji kao bitnom trendu u razvoju suvremenih
drutava.Krajstoljeaje,meutim,doekansrezultatimakoji
su inkompatibilni s ranijim projekcijama. Religija i religijske
zajednice, jo konkretnije, doivljavaju svoju drutvenu
rehabilitaciju. Opeprepoznatljiv proboj religijskog utjecaja
prepoznatljiv je, posebice, u tranzicijskim zemljama, onima
koje je, pola stoljea prije toga, karakterizirao sektaki odnos
premareligijiireligijskimzajednicama,aliipremareligijskim
slobodama. Konfesionalno podijeljena drutva, pri tome,
kakvo je bosanskohercegovako, posebice su zanimljiva. to,
primjerice, karakterizira osnovne trendove u vezi s
religioznou i drutvenom ulogom religije u njima. Moe li
se,potom,govoritioteokratskimdrutvenimambicijama,alii
potpori graanstva takvim ambicijama? Koliko su, na koncu,
religijske zajednice u uvjetima izmijenjenih drutvenih
trendova faktor integriranja, a koliko instrument drutvene
dezintegracije.
Kljunerijei
religija,religijskezajednice,religijskiodgoj,religijaipolitika
THEROLEOFMEDIAINCOVERINGRELIGIOUSTOPICSINTHEIROWNNATURALDIVERSITY
ULOGAMEDIJAUIZVJETAVANJUORELIGIJIINJEZINIMPRIRODNIMRAZLIITOSTIMA
IrisLuarasi
Abstract
Withabriefoverviewwithfirstsight,itlookslikethestories
that are related with religious communities are not very
attractive for Albanian society. It looks like they are in the
pages of the newspapers or broadcasted in electronic media
onlywhenreligiouseventsasChristmas,Ramadan,orEastern
are happening. Even in these days the reports are more
descriptive accompanied with the official visits of politicians
in respective religious buildings, or traditional ways of
celebration. More or less they are more descriptive reports
thanindepthreports.Thiscreatesthewrongperceptionthat
Albania, a country with more than four official religions is
livinghappyinharmonyandreligionstolerance.Butthelast
timesshowedthatthepeacefulatmosphereamongreligionsis
not a total true fairytale. The last reports observed and
monitored from 5 daily newspapers show us that the
harmony and religious tolerance is not as immune as we
thoughttobe.Andthemostimportantthingisthatmediaitis
not indifferent towards these stories and when it comes the
momentisnotonlyindescriptiverole.
Saetak
Uzkratakpreglednaprvipogled,izgledakaodapriekojesu
povezanesvjerskimzajednicamanisuvrloatraktivnatemaza
albansko drutvo. Izgleda kao da je religija na stranicama
novinailiuelektronikimmedijimaprisutnasamozavrijeme
vjerskihdogaajakaotosuBoi,RamazaniliUskrs.akiu
tim danima izvjetaji su vie opisni, o slubenim posjetama
politiara odgovarajuim vjerskim objektima ili o
tradicionalnim nainima proslave. Vie ili manje,to su vie
opisna negodubinskaizvjea.Tostvarakrivupercepcijuda
Albanija,zemljasvieodetirislubenereligijeivisretnau
harmoniji i religijskoj toleranciji. No, pokazalo se da mirna
atmosfera izmeu religija nije istinska bajka. Posljednji
izvjetajiopraenju5dnevnihnovinapokazujunamdasklad
ivjersketolerancijanijetakoimunakaotosmomislilidae
biti. A najvanija stvar je da mediji nisu ravnoduan iprema
tim priama i kada doe pravi trenutak nemaju samo
deskriptivnu
ulogu.
62
Keywords
religion,media,communication,reporting,culture
Kljune
religija,mediji,komunikacija,izvjetavanje,kultura
rijei
THEROLEOFRELIGIONINTHECONSTRUCTIONOFTHEWORLDCOMMUNITY
ULOGARELIGIJEUIZGRAIVANJUSVJETSKEZAJEDNICE
Zdravkooran
InstituteofTeology,Belgrade,Serbia
Teolokiinstitut,Beograd,Srbija
Abstract
The main characteristics of a civil society include principles
that are equal for all of its citizens: rule of law, democratic
governance and new partnership among all nations and
people. In the economic, religious, cultural and political
spheres, a civil society is characterized by a continuous
effective and sustainable development, which not only
generates economic growth, but also distributes all acquired
goodsevenly.Itisasocietywhichregeneratesitsenvironment
ratherthandestroyingit,whichempowerspeopleratherthan
marginalizing them, because it is civil, civilized and tolerant.
Thefreedomofreligionisinthebestinterestofastate,since
inthiswayreligionisprovidedwithapossibilitytoactwithin
a society without any dependence on political tools or
pressures to serve political goals. World religions should
realize that negating religious freedom to any group or an
individual represents a threat to the religious freedom of all
people and that a deprivation of religious rights to any
believer means infringement of the rights of all believers. It
mustbestressedthatfreedomofreligionisahumanright,an
advantage of the nature. There is almost nothing which is a
matteroffreewilltosuchanextentasreligion.Thefreedom
hasonlyinreligionsownitsabode.
Keywords
freedom,tolerance,religion,community,civilsociety,state.
Saetak
Glavna obiljeja graanskog drutva obuhvaaju principe
jednake za sve graane: vladavinu zakona, demokratsku
vlast i novo partnerstvo meu svim narodima i ljudima. U
ekonomskoj, religijskoj, kulturnoj i politikoj sferi graansko
drutvo karakterizira stalni i djelotvorno odrivi razvoj,koji
neproizvodisamoekonosmskirast,negoisvasteenadobra
ravnomjerno rasporeuje. To je drutvo koje regenerira
okruenjevienegogarazara,kojejaaljudevienegotoih
marginalizira zato to je civilno, civilizirano i trpeljivo.
Slobodareligijejeuinteresudrave,jersereligijitimeobeava
mogunost da u drutvu djeluje bez ovisnosti od politikih
orua ili primoravanja da slui politikim ciljevima. Svjetske
religijetrebajushvatitikakojenegiranjevjerskeslobodebilo
kojoj grupi ili pojedincu prijetnja vjerskoj slobodi svih ljudi i
da uskraivanje vjerskih prava bilo kom vjerniku znai
ugroziti prava svih vjernika.Mora se naglasiti da je sloboda
religije ljudsko pravo,prednost prirode,prirodno pravo.Nita,
gotovo,nije u tolikoj mjeri stvar slobodne volje,kao religija.
Slobodajesamoureligijizasadilasvojeboravite.
Kljunerijei
sloboda,trpeljivost,religija,zajednica,graansko
drutvo,drava
THEPREMISESOFRELATIONSDEVELOPMENTWITHINTHEDIALOGUE
OFEUROPEANANDARABICCOUNTRIES
PREMISERAZVITKAODNOSAUDIJALOGUEUROPSKIHIARAPSKIHKULTURA
AnaItakovi
CroatianCommunicationAssociation,Zagreb,Croatia
Hrvatskokomunikolokodrutvo,Zagreb,Hrvatska
Abstract
The purpose of this paper is to establish the cultural
discrepancy and disagreement that are being opened within
the Western civilization where USA and EU have dominated
sofar.TheArabicculturethathadbecomeinbuedwithIslam
contributed to that discrepancy which is geographically
Europeanneighbourithadcontributedtothatdiscrepancy.It
isessentialquestionoflabourhowtoreconcilethevarietieson
the European continent in the contemporary processes of the
21st century that have been created by the EU for centuries,
and which are characterised by cultural and civilization
shocks and the migrations of the inhabitants from non
Western cultures, particularly Arabic ones. There are some
adjoining points of these cultures whose roots are being
Saetak
Cilj rada je utvrditi da se unutar Zapadne civilizacije u kojoj
dominiraju, SAD i EU otvaraju kulturna nesuglasja i razdori.
Tom nesuglasju je pridonijela arapska kultura proeta
Islamom koji je zemljopisno europski susjed. Temeljno je
pitanje rada, kako pomiriti razliitosti na europskom
kontinentu u suvremenim procesima 21. stoljea kojeg kreira
EU, a kojeg karakteriziraju kulturni i civilizacijski okovi i
migracije stanovnitva iz nezapadnih kultura, posebno,
arapskih. Postoje li dodirne toke tih kultura iji su korijeni
povijesno usaeni u sukobima i kulturolokim razlikama i
moe li sekularni kozmopolitizam kao novi ideoloki smjer
europljana pomiriti te razlike? Da li suvremena tehnologija
komunikacije spomenutih drutava i drava koje ih ne samo
63
simbolino iskazuju moe pridonijeti kvalitativno novim

iskustvenim razinama u vremenu pred nama. Kako
odgovoriti suvremenoj ideji sekularnog kozmopolitizma
novimvezivnimtkivimameudravamaidrutvimakojima
se nadvisuju spomenute ve tradicionalne povijesne
razliitosti.
Kljunerijei
Zapadna civilizacija, EU, arapska kultura, sekularni
kozmopolitizam
historically implanted in the conflicts and cultural varieties,

anditispossiblesecularcosmopolitismtobeanewEuropean
ideological direction and could it reconcile those varieties?
Might contemporary communication technology of the
mentioned countries and the states that do not express
themselves just simbolically contribute qualitatevely to the
newexperiencelevelsinthetimethatisyetjusttocome.How
torespondtothecontemporaryideaofcosmopolitismbythe
meansofnewconnectivetissueamongthestatesandsocieties
by which already mentioned traditional varieties are being
bentover.
Keywords
Western civilization, EU, Arabic culture, Secular
cosmopolitism
INTERRELIGIOUSUNDERSTANDINGINTHEROOTSETHICS
MEURELIGIJSKOSPORAZUMIJEVANJEUKORIJENIMAETIKE
MilanPetrikovi
FacultyofPoliticalSciences,UniversityofBelgrade,Belgrade,Serbia
Fakultetpolitikihznanosti,SveuiliteuBeogradu,Beograd,Srbija
Abstract
Different religions, as a spiritual expressions of cognitive
theologicaldisclosureofessence,fortheessentialcategoryof
theirownsubjectcontenttakevariousconceptualandethical
symbols, which, despite the picturesquelatent form, is
actuallyrelatedtotheexistentialpracticeofmateriallife,and
withhiminconcert,embodiedhumanmorality.Inthissense,
the categories of good and evil, the virtues of charity, moral
principles of marriage and family, sharing, sacrifice,
forgiveness, moral awareness, transformation, and training,
constitute a fruitful conceptual and ethical basis for mutual
communication between different religions, which is a
necessaryconditiontoovercomepotentialmisunderstandings
, and the suspensionliving differences. Moral yield of
different religions, embodied in their common axiological
civilizationalcodeofethicalidenticalroots,therefore,carriesa
potential pledge of noblecognitive communication and
gender given close relationship, which, according to the
dialectical principle of unity and struggle of differencies, in
fact are necessary conditions of survival and progress of
mankind.
Keywords
interreligiousunderstanding,ethics,morality
Saetak
Razliite religije, kao duhovni izrazi spoznajnoteolokog
razotkrivanja bitka, za esencijalnu kategoriju vlastitog
predmetnog sadraja, uzimaju mnogovrsne pojmovnoetike
simbole, koji se uprkos slikovitolatentnoj formi, odnose
ustvarinarealitetegzistencijalnepraksematerijalnogivota,i
s njim u sprezi, manifestiranog ljudskog morala. U tom
smislu, kategorije dobra i zla, vrline dobroinstva, moralnih
naela braka i porodice, dijeljenja, rtve, pratanja, moralnog
saznanja, preobraaja i usavravanja, predstavljaju plodnu
pojmovnoetiku osnovu za meusobno komuniciranje
razliitih religija, to je nuan uvjet prevladavanja
potencijalnog nerazumijevanja, udaljavanja i suivotne
iskljuivosti. Moralna istorodnost razliitih religija, oliena u
njihovom zajednikom aksiolokocivilizacijskom kodu
identinih etikih korijena, dakle, nosi u sebi potencijalnu
zalogu plemenitosaznajnog komuniciranja i rodno zadate
bliskosti,kojisu,uskladusdijalektikimprincipomjedinstva
iborbesuprotnost,usutininuniuvjetiopstankainapretka
ljudskevrste.
Kljunerijei
meureligijskosporazumijevanje,etika,moral
SOCIOLINGUISTICASPECTSOFTHESPEECHCOMMUNITY
SOCIOLINGVISTIKIASPEKTIJEZINEZAJEDNICE
RobertBlagoni
SveuiliteJurjaDobrile,Pula,Hrvatska
Abstract
Speechcommunityisavictimofglobalisation,i.e.thatofone
Saetak
Jezina zajednica postala je rtva globalizacije, odnosno
64
of the globalisation interpretations which is increasingly

becomingtheglobaltrivialisationoftheworld,lifeandman.
In such a world, the cultural and linguistic interrelatedness
thatareobjectivisedinthespeechcommunityisbeingviewed
from the perspective of risk minimising. The real needs for
establishing new starting points refer to having insights into
the relations between cultures and individuals belonging to
differentculturesaswellastotheirinterpretations,providing
for the maximisation of the possibilities the contact implies.
The speech community is realised through society and
language operating together, the union incorporated in all
activities and concretions that make a geographical area
humanorusedtomakeitassuch.Theirrelationisprimarily
seenastherelationamongman,languageandtheworld,and
secondlyastherelationamongman,languagesandcultures,
as well. The former creates cultures; the latter brings them
facetoface. Due to the interest shown by sociolinguistics,
anthropology and, finally, politics, the matter of the speech
community is unavoidably becoming the matter of
intercultural communication, as well. Sociolinguistics and its
search for the reflections of the complex relations between
individualandsociety,anthropologyanditsdiscoveryofthe
dynamic exchanges and clashes between cultural structures,
and politics and its concretion of coexistence regime equally
contribute to some clearer approach to the necessary
identification and institutionalisation of structures and
contents that may make increasingly more frequent and,
unfortunately,moresuperficialcontactsituationseasier.
Keywords
speechcommunity,interculturalcommunication,
globalization,sociolinguistics
jednog tumaenja globalizacije koje sve vie poprima odlike

globalne banalizacije svijeta, ivota i ovjeka. U takvom
svijetuodnosimeukulturamaijezicimakojiseopredmeuju
u jezinoj zajednici promatraju se iz perspektive minimzacije
rizika. Stvarne su potrebe uspostava novih polazita koji
predviaju maksimizaciju mogunosti koje doticaj
pretpostavlja.Jezinazajednicaostvarujeseusprezidrutvai
jezika koja je utkana u svim djelatnostima i opredmeenjima
koje neko zemljopisno podruje ine ili su inili ljudskim.
Njihovjeodnosuprvomreduodnosovjeka,jezikaisvijeta,a
potomiovjeka,jezikikultura.Prvistvarakulture,drugiih
sueljava. Zanimanjem koje pokazuju sociolingvistika,
antropologija i naposljetku politika pitanje jezine zajednice
postaje
neminovno
i
pitanje
interkulturalnosti.
Sociolingvistika traei u njima odraze sloenih odnosa
izmeu pojedinca i drutva, antropologija pronalazei
dinamiku razmjena i sukoba meu kulturnim strukturama, a
politika opredmeenjem reima suivljenja, ravnopravno
sudjeluju u osvjetljavanju potreba za pronalaenjem i
institucionalizacijom struktura i sadraja koji u mogu
doprinijetirazumijevanjusveeihiraznolikijihalinaalost
svepovrnijihdoticajnihsituacija.
Kljunerijei
jezinazajednica,interkulturalnakomunikacija,globalizacija,
sociolingvistika
INTERCULTURALCOMMUNICATIONASAFACTOROFDRAWINGCLOSERANDIMBUING
CULTURESINTOURISTCONTACT
INTERKULTURALNAKOMUNIKACIJAKAOIMBENIKPRIBLIAVANJA
IPROIMANJAKULTURAUTURISTIKOMKONTAKTU
VesnaBedekovi
CollegeforManagementinTourismandInformatics,Virovitica,Croatia
Visokakolazamenadmentuturizmuiinformatici,Virovitica,Hrvatska
Abstract
Thebasicrelationshipamongthetourist,touristworkersand
inhabitants of the receptive region as host culture member
presumes the realization of tourist contact based on
intercultural communication which implies intercultural
awareness of the need for observation, understanding and
appreciation of cultural singularities of all communication
process participants. Meeting cultures, drawing them closer
andimbuingtheminthetouristcontactthroughtravellingas
a relationship towards others based on the idea of
interculturalism as the connection among people of various
races,ethnicities,culturesandreligionsbringsthequestionof
intercultural competence as the basic means of intercultural
communication realization to the centre of attention. Future
challenges of contemporary tourism as a modern way of
getting to know others turn to the modernday structured
tourist offer that should articulate those contents and
programs, particularly in the field of cultural tourism, that
Saetak
Temeljni odnos izmeu turista, turistikih djelatnika i
stanovnika receptivnog podruja kao pripadnika kulture
domaina pretpostavlja ostvarivanje turistikog kontakta
temeljenog
na
inerkulturalnoj
komunikacija
koja
podrazumijeva interkulturalnu svijest o potrebi uoavanja,
razumijevanja i uvaavanja kulturnih posebnosti svih
sudionikaukomunikacijskomprocesu.Susret,pribliavanjei
proimanje kultura u turistikom kontaktu kroz putovanje
kao odnos prema drugome, temeljen na ideji
interkulturalizmakaopovezniciljudirazliitihrasa,etniciteta,
kultura i religija u centar pozornosti dovodi pitanje
interkulturalne kompetencije kao osnovnog sredstva
ostvarivanjainterkulturalnekomunikacije.Izazovibudunosti
suvremenog turizma kao suvremenog naina spoznavanja
drugoga stoga se ogledaju u suvremeno strukturiranoj
turistikoj ponudi koja bi trebala artikulirati one sadraje i
programe, poglavito u podruju kulturnog turizma, koji e u
65
will, through direct contact between different cultures and

throughtracingtheidentityoftheother,reducestereotypes
and
prejudices,
intolerances,
stigmatizations
and
discriminationamongpeople.
Keywords
tourist contact, intercultural communication, imbuing
cultures,interculturalcompetence,culturaltourism
neposrednimdodirimaizmeurazliitihkulturaitraganjuza
identitetomdrugogarazgraivatistereotipeipredrasudete
netoleranciju,stigmatizacijuidiskriminacijumeuljudima.
Kljunerijei
turistiki kontakt, interkulturalna komunikacija, proimanje
kultura,interkulturalnakompetencija,kulturniturizam
INFORMATIONTECHNLOGYASANAIDTOEASIERINTERCULTURALCOMMUNICATION
INFORMATIKATEHNOLOGIJAKAOPOMOLAKOJINTERKULTURALNOJKOMUNIKACIJI
DanijelBarbari
FacultyofLaw,UniversityofSplit,Split,Croatia
Pravnifakultet,SveuiliteuSplitu,Split,Hrvatska
Saetak
Abstract
How informational technology can be a medium for easier U predloenom radu biti e rije o tome kako nam
intercultural communication is the topic of this paper. In the informatika tehnologija moe biti put prema lakoj
past, it was difficult to learn and gain information about interkulturalnojkomunikaciji.Uprolostijebilovrlooteano
another culture and/or about some distant place. Today, the uenje i saznavanje informacija o nekoj drugoj kulturi i/ili o
situation is completely different. Now, with the help of nekom udaljenom mjestu. Dananje stanje je posve drukije.
informational technology, we can learn foreign languages, Danas uz pomo informatike tehnologije moemo uiti
even those that are spoken in the remotest of countries. This strane jezike, iz ak i one koji se govore u najudaljenijim
paper discusses how, with the help of informational zemljama.Upredloenomradubitiegovoraotomekakose
technology,wecanlearnaforeignlanguagesuchasTagalog. uzpomoinformatiketehnologijemoenauitistranijezik
We can learn this language which is spoken in the Tagalog, jezik koji se govori na Filipinima, te mnogo toga o
Philippines,aswellaslearnmuchaboutFilipinoculture.The Filipinskojkulturi.UraduebitiprikazanareakcijaFilipinske
reaction of Filipino culture to learning Filipino with the help kulture na uenje Filipinskog jezika uz pomo informatike
of informational technology will be shown as will a tehnologije. Biti e dana usporedba Filipinske kulture i
comparisonbetweenFilipinoandCroatianculture.Particular Hrvatske kulture. Posebna pozornost biti e usmjerena
attention will be given to the fact that informational injenici kako su informatike tehnologije uvelike doprinijele
technology has greatly contributed to easier intercultural lakojinterkulturalnojkomunikaciji.
communication.
Kljunerijei
Keywords
jezik,Tagalog,Filipini,kultura,komunikacija
language,Tagalog,Philippines,culture,communication
66
MEDIJSKAKONVERGENCIJA,
DIGITALIZACIJAIELEKTRONIKI
MEDIJI
MEDIACONVERGENCE,DIGITIZATION
ANDELECTRONICMEDIA
67
PUPILSANDTHEIRPERCEPTIONOFMEDIAVIOLENCE
KAKOUENICIPERCIPIRAJUMEDIJSKONASILJE
MajdaPunder,MihaelaCvek
FacultyofArts,UniversityofMaribor,Maribor,Slovenia
Filozofskifakultet,SveuiliteuMariboru,Maribor,Slovenija
Saetak
Abstract
In modern informational society the media has become a Mediji su u modernom informacijskom drutvu postali
constituent part of peoples and pupils everyday life. Along sastavni dio takoer i uenike svakodnevice. Osim mnogih
with many positive effects they have also brought numerous pozitivnih uinaka isti donose i nebrojene negativne uinke,
negativeones,suchasviolence. Violenceinmediainfluences meu kojima je na elu upravo nasilje. Nasilje u medijima
the receivers pupils. The most alarming consequences of utjee na primatelje uenike. Najvie zabrinjavajue
pupilsfrequentcontactwithmediaviolenceareimitationand posljedice estog sretanja uenika s nasiljem u medijima su
apathy. The survey, carried out among pupils from 4th8th oponaanje i otupjelost. Ispitivanje koje smo proveli meu
grade of different primary schools in Slovenia shows their uenicima 4. i 8. razreda razliitih O u Sloveniji pokazuje
perceptionofmediaviolenceinthesemoderntimes.
kakoueniciudananjevrijemedoivljavajumedijskonasilje.
Keywords
Kljunerijei
uses of media, media violence, consequences of violence, uporabamedija,medijskonasilje,posljedicenasilja,percepcija
perception of violence, raising awareness of parents and nasilja,osvjetavanjeroditeljaiuenika
pupils
CULTIVATIONTHEORYANDHEGEMONY:ARESEARCHFROMTURKEYON
CULTIVATIONALROLEOFTELEVISION
KULTIVIRAJUATEORIJAIHEGEMONIJA:ISTRAIVANJEUTURSKOJOKULTIVIRAJUOJ
ULOZITELEVIZIJE
merzer
FacultyofCommunicationSciences,AnadoluUniversity,Eskisehir,Turkey
Fakultetkomunikacijskihznanosti,Anadolusveuilite,Eskisehir,Turska
Abstract
Hegemony can be roughly defined as the overall field of
practical strategies exerted by a dominant power in gaining
theconsentofthepeopleunderitsrule(Eagleton,1996:167).
The authority exercised on subordinated classes depends on
consent, not force. Predominant classes operate hegemony
through ideology; and media is one of the fields that
hegemony is achieved. Cultivation theory expresses that
televisionhasaroleonthesocialrealityconceptualizationand
the world perception of people. For instance, heavy viewers
consider that police is essential for this world. This suggests
that hegemony is achieved. In this study, a research
concerningthecultivationroleoftelevisiononthestudentsof
Faculty of Science at Anadolu University, Eskiehir, Turkey
was carried out and the cultivation role has come out as a
result of the analyses. This result indicates that hegemony is
achievedonthe relatedfacultystudents.Inthe Conclusion,I
willdiscusswhethertelevisionisanoldornewtechnology.
Keywords
Cultivation Theory, Hegemony, Television, Old and New
Technology.
Saetak
Hegemonija moemo ugrubo definirati kao ukupno polje
praktine strategije dominantne snage, u pridobivanju
pristanka ljudi pod njegovom vladavinom (Eagleton, 1996:
167). Autoritet nad podreenim klasama ovisi o pristanku, a
ne o snazi. Dominantni klase hegemoniju iskazuju kroz
ideologije,amedijisujednoodpodrujakrozkojesepostie
hegemonija. Teorija kultiviranja naglaava da televizija ima
ulogu u konceptualizaciji drutvene stvarnosti i percepcije
svijetakodljudi.Naprimjer,redovnigledateljismatrajudaje
policija bitna za ovaj svijet. To sugerira da se hegemonija
ostvaruje. U ovoj studiji,napravljeno je istraivanje o
kultivirajuojuloziuzsudjelovanjestudenataPrirodoslovnog
fakulteta
na
Anadolu
University,
Eskisehir,
Turska.Istraivanje je pokazalo da postoji kultivirajua uloga
televizije. Ovaj rezultat pokazuje da se hegemonija ostvaruje
na studentima srodnih fakulteta. U zakljuku,raspravlja se o
pitanjudalijetelevizijastarailinovatehnologija.
Kljunerijei
Teorija kultivacije, hegemonija, televizija, Stara i nova
tehnologija
68

POLITICALCOMMUNICATIONFEATURESOFCROATIANPARTIESONTHEINTERNET
OBILJEJAPOLITICKEKOMUNIKACIJEHRVATSKIHSTRANAKANAINTERNETU
DariaMusti*,IvanBalabani,MarkoMustapi
FacultyofGraphicArts,UniversityofZagreb,Zagreb,Croatia*;InstituteforSocialStudiesIvoPilar,Zagreb,Croatia
Grafikifakultet,SveuiliteuZagrebu,Zagreb,Hrvatska*;InstitutzadrutvenaistraivanjaIvoPilar,Zagreb,Hrvatska
Saetak
Abstract
The authors of the paper examine the characteristics and Autori u radu istrauju karakteristike i obiljeja vizualne
attributesofvisualcommunicationinonlinemediacontentof komunikacije online medijskih sadraja odabranih politikih
selected political parties in Croatia. Visualization of stranaka u Hrvatskoj. Vizualizacija informacija i njihovo
informationandadjustmenttothemediuminwhichtheyare prilagoavanje mediju u kojem se koriste kljuan je faktor u
usedisakeyfactorinsuccessfulcommunicationbetweenthe uspjenoj komunikaciji poiljatelj primatelj poruke. Cilj je
senderandtherecipient.Theaimofthispaperistodetermine ovog rada utvrditi u kojoj su mjeri politike stranke u
the extent to which political party in Croatia recognized t Hrvatskoj prepoznale digitalni prostor kao znaajno
digital space as a significant communication area, and komunikacijsko podruje, pa je stoga provedeno istraivanje
therefore we conducted a study of this phenomenon by ovog fenomena analizom sadraja i analizom vizualnog
analyzing the content and visual analysis of web pages. oblikovanjawebstranica.
Keywords
politicalcommunication,politicalparties,theInternet,Croatia Kljunerijei
politikakomunikacija,politikestranke,Internet,Hrvatska
ANASSESSMENTOFSYNDICALISTMOVEMENTSINTURKEYANDTHEPRESENTATIONIN
THEPRESS:THESAMPLECASEOFTHESTRIKEDECISIONOFHAVAUNION
PROCJENASINDIKALNIHPOKRETAUTURSKOJIPREZENTACIJAUTISKU:PRIMJER
ODLUIVANJAOTRAJKUHAVASINDIKATA
ErdalDATA,EylemTUNAOBAN*
FacultyofCommunicationSciences,AnadoluUniversity,Eskiehir,Turkey;InstituteofSocialScience,MarmaraUniversity,Marmara,
Turkey*
Fakultetkomunikolokihznanosti,Anadolusveuilite,Eskiehir,Turska;Institutzadrutvenaistraivanja,SveuiliteuMarmari,
Marmara,Turska*
Saetak
Abstract
Aftertheprocessofthenewlytransformationinthestructures Nakon procesa novih transformacija u n strukture
ofproductionandbythereconstructionofcapitalism,thenew proizvodnje i rekonstrukcijom kapitalizma, politika novog
rightpoliticshasbeendeterminativeinthedisorganizationof pravajeodluujuauneorganiziranostiradnikeklase.Nova
the working class. The new production flexibilities in fleksibilnost u proizvodnji, nije samo dovela do novih oblika
manufacturing, have not only made new forms of eksploatacije, ve je takoer duboko utjecala na radnike
exploitations arisen, but also affected the labor organizations organizacije.Utomkontekstu,odlukaotrajku donesena20.
deeply.Inthiscontext,thestrikedecisiontakenonJuly20th, srpnja2007.kojujeprimjenioSindikatcivilnogzrakoplovstva
2007 and applied by the Civil Aviation Union of Turkey Turske(Hava)bilajeprimjerznaajnogotporaprotivnove
(Hava) has been assumed to be as a sample significant politikepravakojajebilanasuprotradnicimakojisuodbijali
resistanceagainstnewrightpoliticsthathadbeenopposedby gubitak svojih radnikih prava. U ovom radu, predstavljana
the labor who didnt accept to lose their employee personal je inicijativa trajka Hava a u turskom tisku, koji je uzeti
rights.Inthiswork,thepresentationofthestrikeinitiativeof kao glavni element rada i u kontekstu misije masovnih
Hava in Turkish press has been taken as the main medija, koji se koriste kao legitiman prostor politike novih
problematic of the essay and the context of the mission prava. Osim toga, na cilj je bio saznati kakav je diskurs
committed by mass media, which has been used as the koriten za oblikovanje vijesti, te je istraeno pitanje
legitimatingspaceofthenewrightpolitics.Additionally,our strukturne pristranosti u vijestima kroz analizu novina koje
aimwastofindoutwhatkindofdiscoursehasbeenusedfor predstavljajuturskitisak:Cumhuriyet,HurriyetiYeniafak.
the issue of the construction of news and also the issue of Polazna hipoteza ovoga rada je bila da mediji u Turskoj
structuralbiasinthenewshasbeenintendedbyexamining koriste diskurs koji zagovara korist poslodavaca I da to
the journals representing the Turkish press which are as pridonosi dominantnoj ideologiji o ivotu radnika kojim
69
follows: Cumhuriyet, Hrriyet and Yeni afak. The general

presupposition of this work was given such as the media in
Turkeydevelopsadiscourseinfavoroftheemployersabout
thetradeunionmovementsandstrikes,andthatitcontributes
tothedominantideologyabouttheworkinglifeorganizedby
the new right policy in order to orient the workers to
contribute to this social reproduction. In fact, taking in
considerationtheprincipalviewsandapplicationsofA.Teun
van Dijk, the critical discourse analysis model has been
utilizedinthisessay.
Keywords
New right politics, disorganization of labor class, dominant
ideology, structural bias in news, critical discourse analysis
model
upravlja politika novih prava, da bi se radnici usmjerili da

pridonose drutvenoj proizvodnji. Uzimajui u obzir glavne
stavove i primjene A. Teun van Dijka, u radu je koriten
model
analize
kritikog
diskursa.
Kljune
rijei
politika novih prava, dezorganizacija radnike klase,
dominantna ideologija, strukturne pristranosti u vijestima,
modelanalizekritikogdiskursa
CONTRIBUTIONTOTHECULTURALHERITAGEWITHMODERNTECHNOLOGY
DOPRINOSKULTURNOJBATINISUVREMENOMTEHNOLOGIJOM
FilipCviti
FacultyofGraphicArts,UniversityofZagreb,Zagreb,Croatia
Grafikifakultet,SveuiliteuZagrebu,Zagreb,Hrvatska
Saetak
Abstract
This article gives a short overview of globalizations present Ovaj rad daje kratki pregled dananjeg stanja
state,aswellasanoverviewofCroatiasstateinit.Croatiais globalizacije kao i pregled stanja Hrvatske u njoj.
most recognized for its natural beauty and landscape, but Hrvatska je najvie prepoznata po prirodnim ljepotama i
other segments are not given such attention as tourism. A krajoliku dok se ostalim segmentima ne posveuje tolika
countrydoesnotliveonlyintheperiodoftouristseasonand pozornost kolika turizmu. Drava ne ivi samo u
itslandscapedoesnotgivetheholepictureofitsvalues.What razdoblju turistike sezone i njen krajolik ne daje
makesonecountryareitspeople,culturalheritage,products, cijelokupnuslikuonjenimvrijednosti.Onotoinijednu
mentalityandtradition,butlongtermwaystointroducethem dravusunjeniljudi,kulturnabatina,proizvodi,mentalitet
to others have not yet been found. There were attempts to i obiaji, ali jo uvijek nisu pronaeni dugoroni naini
establish a national strategy but other than the efforts of kako ih predstaviti drugima. Postojali su pokuaji da se
individuals, there is no consensus among experts on how to afirmira nacionalna strategija no osim pokuaja
implement such astrategy.Throughresearchandanalysis,it pojedinaca, ne postoji konsenzus meu strunjacima
has been shown that the greatest potential to represent the kakotakvustrategijuprovoditi.Istraivanjemianalizom,
CroatianvaluesisitsCulture.Furthermore,throughadequate se pokazalo da se najvei potencijal za predstavljanje
presentation of information, defining goals and using new hrvatskih vrijednosti nalazi u kulturi. Nadalje, uz
media(especiallyinternet),itispossibletoproperlypromote adekvatnu prezentaciju informacija, definiranjem cilja i
theCroatianCultureanditsvalues.
upotrebom novih medija (prvenstveno interneta),
mogue na ispravan nain promovirati Hrvatsku kulturu

Keywords
injenevrijednosti.
National identity, Culture, Glagolitic Script, tehnology,
Kljunerijei
internet
nacionalni identitet, kultura, glagoljica, tehnologija,

internet
ISTELEVISIONATHREATTOTHEWELLNESSOFAYOUNGGENERATION?
DALIJETELEVIZIJAPRIJETNJADOBROBITIMLAEGENERACIJE?
MirosawZbigniewBabiarz
JesuitUniversityofPhilosophyandEducation,Cracow,Poland
Jezuitskosveuilitefilozofijeiobrazovanja,Krakow,Poljska
70

Abstract
Saetak
Achildfromtheyoungestagedevelopsundertheinfluenceof
different social groups, institutions, factors creating an
afterschool environment of his life. In this environment
education, notschool, called parallel, involving intentional,
planned as well as spontaneous, occasional influence takes
place. Thanks to environmental influences a child has the
possibility of learning unknown facts, phenomena relating
differentspheresofsociallife,science,technologyandculture.
An essential place in this process is occupied by television
which at present is not only a source of information and
entertainment, but it becomes one of many electronic mass
media. The main aim of this work is presentation of the
influence of television on childrens and the youths psyche
andattitudes,thisisalsoanattempttoanswertothequestion
howmuchcantelevisionberecognizedasacomponentofan
educationalenvironment.
Keywords
risk, the young generation, television, education, source of
information
Dijete od rane dobi raste pod utjecajem razliitih drutvenih

skupina i institucija koje stvaraju okruenje njegova ivota
izvan kole. U takvom okruenju, nekolsko, paralelno
okruenje sadri namjerne, planirane, kao i neplanirane,
povremene utjecaje. Zbog utjecaja okoline, dijete ima
mogunost nauiti njemu nepoznate injenice, sagledati
pojave u razliitim podrujima drutvenog ivota, znanosti,
tehnologije i kulture. Vano mjesto u tom procesu ima
televizija,kojajesadanesamoizvorinformacijaizabave,vei
izvorjednogodmnogihelektronskikihmasovnihmedija.
Glavni cilj rada je pokazati utjecaj televizije na mentalno
zdravlje i stavove djece i mladei, te pokuati odgovoriti na
pitanje koliko televizija moe biti prepoznata kao dio
obrazovnogokruenja.
Kljunerijei
opasnost,mladageneracija,televizija,obrazovanje,izvor
informacija
THEROLEOFMEDIAINTHERELIGIOUSANDTHEETHNICHARMONYINALBANIA
ULOGAMEDIJAUOUVANJURELIGIJSKEIETNIKEHARMONIJEUALBANIJI
GentianaSkura
Saetak
U ovome radu naglasak e biti na ulozi albanskih medija u
ouvanju harmonije u albanskom drutvu. Unato tekoj
politikoj, ekonomskoj i drutvenoj tranziciji, albansko
drutvo je preivjelo teke trenutke u svom razvoju. Neki od
problema koje treba naglasiti su: uloga albanskih medija i
stavovikojeonizastupajukodsvakogozbiljnogproblema
Kljunerijei
Popis stanovnitva, etniki znaaj, religijski znaaj, albanski
mediji,manjine
Abstract
InthismaterialwillbeinfocustheroleoftheAlbanianmedia
in environmental preservation of harmony in Albanian
society. Despite the difficult political economic and social
transition, Albanian society and proved difficult moments in
its development. Some of the problems to be raised here are:
theroleoftheAlbanianmediaandattitudethatshehasheld
andholdsforveryacuteproblems.
Keywords
registration of population, ethnic relevance, religious
relevance,Albanianmedia,minority
71
INTERDISCIPLINARNIASPEKTI
RAZVOJADRUTVAITEHNOLOGIJE
INTERDISCIPLINARYASPECTSOF
SOCIETYANDTECHNOLOGY
DEVELOPMENT
72
MANANDANIMALTODAY
OVJEKIIVOTINJADANAS
EduardPavlovi,MarijaVuiPeitl
PsihijatrijskaklinikaKBCRijeka,Rijeka,Hrvatska
PsychiatricClinicofCHCinRijeka,Rijeka,Croatia
Saetak
Abstract
Respect and moral progress of one human community could Uvaavanjenekezajedniceinjezinmoralninapredakmoguse
be evaulated by its treatment of animals. The aim of this ocijeniti i prema nainu kako su tretirali svoje ivotinje. Cilj
reserch was to see what like attitudes are towards some ovogradajebiovidjetikakvisustavovispramivotinjaodn.
statements about animals. This study included schizophrenic uopekakvojepoimanjeoivotinjamatj.kakvasumoebitna
anddepressivepatientsintheirgoodremissionsthroughone iskustva sa istim / i to u odreenim skupinama psihikih
long time. During January 2011 they arrived at their regular bolesnika kao i u skupini zdravih pojedinaca. Ovim
controlsinthesocialambulanceofPsychiatricClinicinRijeka istraivanjem su bili obuhvaeni shizofreni i depresivni
at Polyclinic Section of CHC in Rijeka. They were inquiried bolesnici(osobeudobrojremisiji/stabilnogpsihikogstanja
voluntarilyintheatmosphereofanonymity.Theinquiryhad u jednom duljem razdoblju ) koji su tijekom sijenja 2011.
sixquestions/sixstatementsaccordingtoanimals(Statement godinebiledolenasvojuredovitukontroluuAmbulantuza
1: Animals are confindent, Statement 2: Animals have lot of socijalnupsihijatrijuKlinikezapsihijatrijuRijeka,lociranojna
love,Statement3:Animalsareopenlyintheirfury,Statement Poliklinici KBC Rijeka. Oni su se dragovoljno i u uvjetima
4: Animals are foreseable in their actions, Statement 5: anonimnosti podvrgli anketiranju. Upitnik / anketni list je
Animals are grateful and faithful, Statement 6: Better insight sadravao est pitanja / est tvrdnji glede razliitih stavova
in life of animals accelerates insight in our life and makes it odnosno poimanja o ivotinjama kao i moguih iskustva sa
biggerandbetterineachview).Answersweretoencircleor istim(Tvrdnja1/ivotinjesupouzdane;Tvrdnja2/ivotinje
underline toward suggestive answers YES or NO. For the su pune ljubavi; Tvrdnja 3 / ivotinje su iskrene u svojim
needsofonelargeinvestigationpatientsalsocouldencircle, strastima; Tvrdnja 4 / ivotinje su predvidive u svojim
underline and fill definite own sociodemographic akcijama;Tvrdnja5/ivotinjesuzahvalneiodane;Tvrdnja6
characteristics.Accodingtothesamemannerduringthesame / Bolji uvid u ivot ivotinja ubrzava na vlastiti i ini ga
time the group of healthy people from the various places of veim i boljim u svakom pogledu). Odgovaralo se
Rijeka city (street, saloon, market, library, church etc.) was zaokruivanjem jednog od dva sugerirana odgovora DA ili
inquiried randomly. Data was shown in apsolute numbers NE. Ujedno su zbog potreba i ireg istraivanja anketirani
tables and was analysed by the descriptive method. This trebali zaokruiti / podcrtati ili upisati i (njima
researhincluded58persons:19schizophrenicpatients/Sch( najprimjerenije) sociodemografske podatke. Na isti nain (
M13, F6) , 21 depressive patients /Depr( M8, F13) and 18 dragovoljnostiuvjetianonimnosti)istiupitniksurjeavalii
healthy individuals /Healthy ( M7, F11). According to nasumice odabrani zdravi rijeki pojedinci zaticani u isto
numerous frequencies in patients groups were to separate vrijeme(sijeanj2011.godine)narazliitimmjestimauRijeci:
following/ and also gender denoted : 13Statement 3(YES ulica, kavana, trgovina, knjinica, crkva itd. Podaci su
Sch/M), 13 Statement 6(YESSch/M), 13Statement 2(YES prikazanitabelarnouapsolutnimbrojevima,asamirezultati
Depr/F) and 13Statement 5(YESDepr/F). According to su interpretirani / analizirani deskriptivnom metodom.
numerousfrequenciesinhealthyindividualsweretoseparate Rezultatiukazujudajeuanketisudjelovalo58osoba/m28,
following/ and also gender denoted: 11Statement 2 (YES 30 ( 19 shizofrenih bolesnika (Sch)/m13, 6; 21depresivni
Healthy/F)and11Statement3(YESHealthy/F).Refertothese bolesnik(Depr)/m8, 13; 18 zdravih pojedinaca(Zdr)/m7,
results particulary for schizophrenic males animales are 11). Uvidom u rezultate uoiti je da su meu psihiki
opened in their passions and in the schizophrenic males bolesnim osobama najbrojnije frekvencije bile vezane za
opinion one better insight in life of animals accelerates their slijedee tvrdnje odnosno kategorije bolesnika /i spolno
own insight of life and makes it also bigger and better. For oznaene : 13 Tvrdnja 3 (DASch/m), 13Tvrdnja 6 (DA
depressive females animals are filled with love and for the Sch/m), 13Tvrdnja 2 (DADepr/) i 13 Tvrdnja 5 (DA
depressivefemalesanimalsarealsogratefulandfaithful.For Depr/). Meu zdravim ispitanicima/ i spolno oznaenim
helthy females animals are filled with love and animals are najbrojnije frekvencije su bile: 11 Tvrdnja 2 (DAZdr/) i 11
also opened in their passions. Instead of conclusion it is Tvrdnja 3(DAZdr/). Znai, za shizofrene, napose mukarce,
anticipated that an expressing fullness of love and an ivotinjesuiskreneusvojimstrastima,anadalje(opetprema
expressing sincerty in opening passions in animals are shizofrenimmukarcima)boljiuviduivotivotinjaubrzava
particulary ( in some much numbers ) registrated by the inavlastitiiinigaiveimiboljim;zadepresivne,posebno
psychicpatientsandthehealthyindividuals.Andfinallywe ene, ivotinje su pune ljubavi, a opet prema depresivnim
could ask ourself : Dont we yet live in the time of one enama, ivotinje su zahvalne i odane; za zdrave, napose
deficiencyoffullnessofloveorinthetimeofonedeficiency ene, ivotinje su pune ljubavi, a i prema istim (zdravim
enama) ivotinje su iskrene u svojim strastima. Donekle je
forbiggeropennessinexpressionofpassions?
stoga, umjesto zakljuka, predmnijevati da je iskazivanje
punineljubavikaoiiskrenostuizraavanjustrastinetoto
Keywords
i psihiki bolesni i psihiki zdravi (u neto veem broju)
attitudes,animals,schizophrenia,depression,healthy
registrirajuuivotinja.Ikonano,modanamsejeupitati:Ne
73
ivimoli,ipak,uvremenuukojemmanjkapunineljubaviili
veeiskrenostiuiskazivanjustrasti?
Kljunerijei
stavovi,ivotinje,shizofrenija,depresija,zdravi
IMPACTOFICTTECHNOLOGYINTHEDEVELOPMENTOFQUALITYDETERMINATIONOF
BANKNOTESAUTHENTICITYINPUBLIC
UTJECAJICTTEHNOLOGIJENARAZVOJKVALITETEODREIVANJAAUTENTINOSTI
NOVANICAUJAVNOSTI
PetraPoldruga,Ernelaop,JanailjakVuji*
CroatianNationalBank,Zagreb,Croatia;HigherschoolofPolytechnics,Zagreb,Croatia*
Hrvatskanarodnabanka,Zagreb,Hrvatska;TehnikoveleuiliteuZagrebu,Zagreb,Hrvatska*
Abstract
The paper shows the influence of new trends in the
development of ICT technologies to improve procedures for
processingofsuspectbanknotesandtochangetherestrictions
onaccesstoinformationaboutsecurityfeaturesofbanknotes,
thecharacteristicsofaverygoodanddangerouscounterfeits,
andstatisticaldataontheoccurrenceofcounterfeits.Formerly
a closed approach has been replaced by new, more open
approachtotrainingthepublictoidentifygenuinebanknotes.
Identification modeiscausedwithproductiontechniqueand
the features category, and divided into four main segments:
feel, look, tilt and check. Limited presentation options were
replaced with ICT implementation by new interactive
displays designed specifically for public (certain ages of
users),financialinstitutionsandlegalentitieswhoseactivityis
a secondary cash operations (shops, casinos). Change in
approach is in IT support in the processing of suspicious
banknotes,aswellassoftwareapplicationsthatCentralbanks
use for exchanging informations with the credit institutions.
Planning and managing a new way of presentation of
protective elements of banknotes is present throughout the
world.Thepaperpresentsanoverviewofsomecentralbanks,
and a comparison with the systematic approach to changing
datawithintheCroatianNationalBank.
Keywords
ICTtechnologies,banknotes,securityfeatures,information
Saetak
U ovom se radu prikazuje utjecaj novih trendova u razvoju
ICTtehnologijenaunapreivanjepostupkaobradesumnjivih
novanica i na promjenu ogranienja pristupa podacima o
zatitnimobiljejimanovanica,obiljejavrlodobrihiopasnih
krivotvorina te statistiki podaci o pojavi krivotvorina.
Prijanji zatvoreni pristup zamijenjen je novim, otvorenijim
pristupom u svrhu obuavanja javnosti za prepoznavanje
autentinih novanica. Nain prepoznavanja uvjetovan je
primijenjenim tehnikama izrade i vrstom obiljeja, te je
podijeljen u etiri osnovna segmenta: osjeti, pogledaj, titraj i
provjeri.Ogranienemogunostiprezentacijezamijenjenesu
primjenom ICT tehnologije, novim interaktivnim prikazima
ciljanoprojektiranimzajavnost(odreenagoditakorisnika),
za financijske institucije te pravne osobe ija je sekundarna
djelatnost poslovanje s gotovim novcem (trgovine, kasina).
Promjena pristupa oitovala se u IT podrci pri postupku
obrade sumnjivih novanica, kao i u programskim
aplikacijamakojimasredinjabankarazmjenjujeinformacijes
kreditnim institucijama. Planiranje i upravljanje novim
nainomprikazazatitnihelementimanovanicaprisutnojeu
cijelomsvijetu.Uradujeprikazanosvrtnanekolikosredinjih
banaka te usporedba sa sustavnom promjenom pristupa
podacimaunutarHrvatskenarodnebanke.
Kljunerijei
ICTtehnologija,novanice,zatitnielementi,informacija
TECHNOLOGICALPROGRESS,SOCIALPROBLEMSANDMORALCRISIS
TEHNOLOKINAPREDAK,DRUTVENIPROBLEMIIKRIZAMORALA
DragoslavKoovi
FacultyofPoliticalSciences,UniversityofBeograd,Beograd,Serbia
Fakultetpolitikihznanosti,SveuiliteuBeogradu,Beograd,Srbija
Abstract
Inthispaper,welookthroughtheprismofsocialtrendsand
technologicaldevelopment.Inthisrelationweemphasizethe
importance of technological advancement and technological
developments, its enormous contribution to economic and
Saetak
U ovom radu sagledavamo drutvene tokove kroz prizmu
tehnolokograzvoja.Utojrelacijiistiemoznaajtehnolokog
unapreivanja i zahvaljujui tehnolokom napretku, njegov
doprinos enormnom ekonomskom i socijalnom razvoju
74
socialdevelopmentofhumanityonaglobalscale.Atthesame
time,wearetryingtopointout,thatisillustrativetorecallthe
frequent consequences of technological developments, the
consequencesforhumanhealthandtheenvironment.Also,to
underline the use of technological advances as a means of
power management and governance, and hold countries and
nations in a subordinate position. We did not hesitate to
cristalize the threat of technological developments as well as
the intent to preserve that relationship, or strengthen the
already powerful benefits of technological culture over the
rest of the world. The intention is to emphasize the
importance of processing technology culture spiritual values,
because we believe that without understanding the spiritual
sideofthings,onlyatechnologicalsocietywillbereducedto
one dimension obezduhovljenu and it does not provide
completepeace,progress,stabilityorspiritualcanbenolong
term development of the welfare society. We have
emphasized some indicators of economic and social
difficulties in Serbia as the countrys huge debt,
unemployment, inconsistent and often illegal privatization,
the low standard of living and the loss of social security,
territorialthreat,politicalpressureandconditionality.
Keywords
technology,spiritual,moral,socialvalues,crisis,thenature,
work
ovjeanstva u globalnim razmjerima. Istovremeno nastojimo

ukazati, odnosno ilustrativno podsjetiti na este posljedice
tehnolokih dostignua, na posljedice po zdravlje ovjeka i
prirode. Takoer, da podvuemo upotrebu tehnolokih
dostignuakaosredstvomoiupravljanjaivladanja,odnosno
dranje zemalja i naroda u podreen poloaj. Nismo se
ustruavalidautekstuiskristaliziramoiprijetnjutehnolokim
dostignuima kao i namjeru da se taj odnos sauva ili pak
pojaaukoristvemonihtehnolokihkulturanadostatkom
svijeta. Namjera je da naglasimo znaaj oplemenjivanja
tehnolokih kultura duhovnim vrijednostima, jer smatramo
da bez duhovnog poimanja stvari samo tehnoloka strana
svestiedrutvonajednuobezduhovljenudimenzijuatone
obezbjeuje potpun mir, napredak, stabilnost niti se bez
duhovnog moe dugorono razvijati drutvo blagostanja.
Iznjeli smo neke pokazatelje ekonomsko socijalnih tekoa sa
kojimasesuoavaSrbijakaotosuvelikazaduenostzemlje,
nezaposlenost, nedosljedna i esto nezakonita privatizacija,
nizak ivotni standard i gubitak socijalne sigurnosti,
teritorijalnaugroenost,politikipritisciiuvjetovanja.
Kljunerijei
tehnologija, duhovno, moral, socijalne vrijednosti, kriza,
priroda,rad
SOCIOECONOMICASPECTSOFMOBILEPHONEUSEAMONGYOUTH
SOCIOEKONOMSKIASPEKTIKORITENJAMOBITELAMEUMLADIMA
RenataRelja,TinaBoi
FacultyofSocialSciencesandHumanities,UniversityofSplit,Split,Croatia
Filozofskifakultet,SveuiliteuSplitu,Split,Hrvatska
Abstract
Adaptation of mobile phones is a contemporary global
phenomenon. Today, the mobile phones are equitable, and
there are main forms of electronic communication especially
withintheyouth.Theauthorsofthepaperpresenttheresults
of empirical research whose subject was the analysis of
aspectsofmobilephonesusedamongyoungpeopleaswellas
their impact in daily social life, communication and
interaction.Italsoexaminestheuseofcellphonesindomestic
violencethroughnewtechnologies(CyberBulling),aswellas
the dimensions of security and protection. The survey was
conducted by questionnaire, using the structured
questionnaire on a sample of 302 respondents (students and
high school students) from the city of Split and surrounding
areas. The field phase of the research was conducted during
May and June 2010. Young people were selected as the
research population, primarily because it is a kind of
pioneersin usinginformationand computertechnology,so
this technology, especially mobile phones are increasingly
beingcalledjusttechnologyoftheyouth.
Keywords
newtechnologies,mobile,socioeconomicaspects,youth,
cyberbulling
Saetak
Adaptacija mobilnih telefona suvremeni je globalni fenomen.
Danas je mobitel ravnopravni i glavni oblik elektronike
komunikacije posebno unutar populacije mladih. Autorice u
radu prikazuju dio rezultata empirijskog istraivanja iji je
predmet analiza aspekata koritenja mobilnih telefona meu
mladima kao i utjecaja mobitela na svakodnevni drutveni
ivot, komunikaciju i interakciju. Ujedno se propituje
koritenje mobitela u kontekstu nasilja putem novih
tehnologija(cyberbulling),kaoidimenzijesigurnostiizatite.
Istraivanje je izvreno metodom ankete, pomou
konstruiranog upitnika na uzorku od 302 ispitanika/ca
(studenataisrednjokolaca)spodrujagradaSplitateokolnih
mjesta. Terenska faza istraivanja provedena je tijekom
svibnja i lipnja 2010. godine. Mladi su odabrani kao
istraivaka populacija prvenstveno iz razloga to se radi o
svojevrsnim pionirima u koritenju informacijske i
raunalne tehnologije, pa tako ove tehnologije, posebice
mobilni telefoni sve vie se nazivaju upravo tehnologijom
mladih.
Kljunerijei
nove tehnologije, mobitel, socioekonomski aspekti, mladi,
cyberbulling
75

INFORMATIONSYSTEMOFTHEHOTELENTERPRISE
INFORMACIJSKISUSTAVHOTELSKOGPODUZEA
Damirtokovac,LindaJurakovi,Sandraokevi
BusinesscollegeVisnjan,Visnjan,Croatia
VisokaposlovnakolaVinjan,Vinjan,Hrvatska
Abstract
Saetak
Modern information technologies are necessary so that the Suvremene informacijske tehnologije su neophodne kako bi
organizations could communicate faster and better with the organizacijemoglebrzoikvalitetnokomuniciratisaokolinom
environment and within itself. Without these technologies, i unutar sebe. Uz ostalo, bez takvih tehnologija koje
that make possible to get fresh information, it would be omoguuju koritenje svjeih informacija teko je donositi
difficult to make decisions that would achieve the desired odlukekojebidonijeleeljenirezultatnatritu.Informacijski
results on the market. Information systems (IS) give the sustavi(IS)pruajumogunostbrzogikvalitetnogprenoenja
possibility to transfer information in the entire company in informacija u cijelom poduzeu u oblicima koji su
shapesthataremodified fortheneedsofa differentdivision prilagoeni potrebama raznih odjela poduzea. Glavni
ofthecompany.Themainproblemofthepaperistoexplore problem ovoga rada je istraiti ulogu koju informacijski
the role of the information systems in achieving a successful sustavi imaju u poslovanju hotelskog poduzea u cilju
business in the hotel company sector. In addition, here are njegovog uspjenog poslovanja. Takoer, pratiti sve glavne
monitored the main features of an information system in znaajke informacijskih sustava kako bi se utvrdila
order to verify its validity and its necessity in a hotel opravdanost i neophodnost koritenja informacijskih sustava
company. According to what was written before the next u hotelskom poduzeu. Na temelju prethodno navedenog
hypothesis was set up as follows: it can be assumed that postavljena je i hipoteza: pretpostavlja se da informacijski
information systems have a key role in a hotel company sustaviimajukljunuuloguuposlovanjuhotelskogpoduzea.
business. In accordance with the problem of the research, in U skladu sa problemom istraivanja, u radu su se koristile
this paper there were used the following methods: empirical slijedee metode: empirijska metoda, metoda deskripcije,
method, description, analysis and synthesis, abstraction and metode analize i sinteze, metode apstrakcije i konkretizacije,
concretization,comparison,generalization.
metoda promatranja, komparativna metoda, metoda
generalizacije.
Keywords
Kljunerijei
informationsystem,technology,hotelcompany,information,
decisionmaking
Informacijski sustav, tehnologija, hotelsko poduzee,
informacija,odluivanje
PARADIGMSOFORGANIZATIONALCHANGESINCONTEMPORARYENTREPRENEURSHIP
PARADIGMEORGANIZACIJSKIHPROMJENAUSUVREMENOMPODUZETNITVU
GoranKutnjak,HrvojePende*,DarioZori
FacultyofEconomies,UniversityofRijeka,Rijeka,Croatia;FacultyofTourismandHospitalityManagement,UniversityofRijeka,Opatija,
Croatia*
Ekonomskifakultet,SveuiliteuRijeci,Rijeka,Hrvatska;Fakultetzamenadmentuturizmuiugostiteljstvu,SveuiliteuRijeci,Opatija,
Hrvatska*
Abstract
Saetak
In todays entrepreneurship, business systems should take Poslovni sustavi u dananjem poduzetnitvu moraju
intoaccountthedynamismandunpredictabilityofallinternal uvaavati dinaminost i nepredvidivost svih internih i
and external factors within the contemporary society of eksternihiniteljausuvremenomdrutvupromjenakakobi
changes in order to position themselves better on the labor se mogli bolje pozicionirati na tritu rada i nedvosmisleno
market and to unambiguously expose their competitiveness. eksponirati svoju konkurentnost. U prilog tome govore i
The current features of modern business, the predicting of aktualne znaajke suvremenog poslovanja, predvianja
futuretrendsaswellastheidentifiedchangesthatshouldbe buduihtrendova,kaoiidentificiranepromjenekojebitrebale
acceptedbybusinesssystemsimposecertainrequirementsin akceptiratiposlovnisustavi,akojinameuodreenezahtjeve
terms of redefining business policies and strategies by the usmisluredefiniranjaposlovnihpolitikaistrategijaodstrane
management, speak in favor of this idea. Furthermore, this menadmenta. To istovremeno implicira sustavne promjene
implies systemic changes at all levels by recognizing and na svim razinama, uvaavajui i aktualizirajui pri tome
76
acknowledging the importance of paradigms of

organizational changes in contemporary entrepreneurship.
These paradigms of organizational changes can manifest
themselves on three significant organizational segments: a)
organizational culture, b) emotional intelligence and the
credibility of the communicator and c) business
communication. The authors of this paper have brought up
and analyzed the question of the importance of each
individual segment in organizational changes, mostly due to
the frequent marginalization of the importance of these
components in Croatian entrepreneurship and society in
general, and the necessity for an overall modernization of
business systems as well as their future business and social
repositioning.
Keywords
entrepreneurship,
organizational
culture,
business
communication,emotionalintelligence
vanost paradigmi organizacijskih promjena u suvremenom

poduzetnitvu.Teparadigmeorganizacijskihpromjenamogu
se oitovati s razine tri znaajna segmenta organizacije: a)
organizacijske kulture, b) emocionalne inteligencije i
vjerodostojnosti komunikatora i c) poslovnog komuniciranja.
Autori u okviru ovog rada aktualiziraju pitanje vanosti
svakog segmenta organizacijskih promjena ponaosob,
ponajvie iz razloga estog marginaliziranja vanosti
navedenih komponenti organizacijskih promjena u
poduzetnitvu Republike Hrvatske i drutvu openito, kao i
poradi potrebitosti ukupnog moderniziranja poslovnih
sustava te njihovog budueg poduzetnikog i drutvenog
repozicioniranja.
Kljunerijei
poduzetnitvo,
organizacijska
kultura,
poslovno
komuniciranje,emocionalnainteligencija
SCIENTIFICCOMMUNICATIONINTHENEWENVIRONMENT
ZNANSTVENAKOMUNIKACIJAUNOVOMOKRUENJU
PetraMioi,MartinaMaksimkov,TihanaHorvat
FacultyofSocialSciencesandHumanities,UniversityofZagreb,Zagreb,Croatia
Filozofskifakultet,SveuiliteuZagrebu,Zagreb,Hrvatska
Abstract
Communication nowadays is faster than ever. The main
reason lies in the fact that communication devices have
neverbeforebeensoaccessible.Newtechnologiesandnew
communication environment offer many advantages to
scholars,butthequestioniswhousesthoseadvantagesand
towhatextentSomehaveacceptednewtechnologieswith
openarmsanduseblogs,wikis,socialnetworksandforums
for scholars, but the rest, on the other hand, look at new
technologies with suspicion. The main reason for that
suspicion lies in possible theft of ideas or results of
conducted queries. We have conducted a query among
scholarly and education personnel of the Faculty of
HumanitiesandSocialSciencesinZagreb,Croatia,inorder
to examine at which rate Croatian scholars use new
technologies and the results of that query are presented in
ourpaper.
Keywords
scholarlycommunication,socialsoftware,social
network,web2.0,socialbookmarkingsystem
Saetak
Komunikacijajeudananjevrijemebranegoikada,upravo
zbog sredstava za komunikaciju, koja nam nikad nisu bila
dostupnija. Nove tehnologije i novo komunikacijsko
okruenje nude znanstvenicima mnoge prednosti, no
pitanje je tko i u kolikoj mjeri koristi takve prednosti. Neki
su objeruke prihvatili nove tehnologije, koriste se
blogovima, wikijima, drutvenim mreama i znanstvenim
forumima,nonekiipak,sdrugestrane,nanovutehnologiju
gledaju s dozom sumnjiavosti. Najei je razlog tome
kraaidejailikraarezultataprovedenihistraivanja.Kako
bismo provjerili u kojoj mjeri hrvatski znanstvenici koriste
nove tehnologije, proveli smo istraivanje na uzorku
znanstvenonastavnog osoblja s Filozofskog fakulteta u
Zagrebu,tesmorezultatetogistraivanjaiznijeliuradu.
Kljunerijei
znanstvenakomunikacija,drutvenisoftware,drutvena
mrea,web2.0,sustavizadrutvenooznaivanje
ANANALYSISOFLIBRARYOPERATIONUSINGTHEQUEUEINGTHEORY
ANALIZAKNJININOGPOSLOVANJAPRIMJENOMTEORIJEREDOVAEKANJA
MarijaMarinovi,MandiOrli*
DepartmentofInformatics,UniversityofRijeka,Rijeka,Croatia;DepartmentofCivilEngineering,PolytechnicofZagreb,Zagreb,Croatia*
Odjelzainformatiku,SveuiliteuRijeci,Rijeka,Hrvatska;Graditeljskiodjel,Tehnikoveleuilite,Zagreb,Hrvatska*
*
77
Abstract
The implementation of IT technologies and Internet in
operation have modernized library methods of works and
rendering services thus offering users better and faster access
toinformationandknowledgesources,whichis necessaryfor
personal and professional development. However, one of the
ever present problems has been the queuing. The queuing
occurs from the very moment users seeking required material
enter a library till standing in a queue and waiting for a
particular service. During past 40 years, queuing theory has
been playing an important role in solving this problem. The
efficiency of library operation can be established through the
length of time users spend waiting and poor occupancy of
servers. The objective of this paper is to present
implementation ofqueuingtheoryinlibraryoperationaiming
to decrease both queuing for library computers and
withdrawals of impatient users. The exploration completed in
reallifelibraryduring2010revealedparameterssuchasvisits
intensity, number of computers available to users, queuing
time, number of impatient users (withdrawing from queue to
soon)andtimeuserspendsusinglibrarycomputer.
Keywords
library operation, library, queues, queue parameters, IT
technologies
Saetak
Uvoenjem informacijske tehnologije i interneta u svoje
poslovanje,knjinicesuosuvremenilenainradaipruanje
svojihusluga,omoguilesusvojimkorisnicimakvalitetnijii
bri pristup izvorima informacija i znanja, nunih za
uspjeno obrazovanje, osobni i struni razvoj. Meutim,
jedan od stalno prisutnih problema, je problem ekanja.
Red ekanja prisutan je od trenutka kada korisnici uu u
knjinicuupotranjizaodreenimmaterijalom,pasvedo
trenutka kada moraju stati u red da bi dobili odreenu
uslugu. Proteklih 40 godina vanu ulogu u rjeavanju tog
problema imala je i teorija redova ekanja. Efikasnost
knjininog poslovanja moe se utvrditi pomou duljine
vremena ekanja korisnika u knjinici i neiskoritenosti
uslunih mjesta. Cilj rada je prikazati primjenu teorije
redovaekanjanaknjininoposlovanjekakobisesmanjilo
vrijeme ekanja za koritenje raunala knjinice i broj
otkazanestrpljivihkorisnika.Istraivanjemprovedenimna
konkretnom primjeru organizacije knjinice tijekom 2010.
godine utvreni su parametri intenziteta dolazaka i
odlazaka korisnika, broj raunala koja su na raspolaganju
korisnicima, vrijeme ekanja na uslugu, broj nestrpljivih
korisnika(kojisunapustiliredekanjaprerano)tevrijeme
kojekorisnikprovedezaraunalomuknjinici.
Kljunerijei
knjininoposlovanje,knjinica,redoviekanja,parametri
redovaekanja,ITtehnologija
FOLKARTOFSACRALNATUREANDITSCORRELATIONINSCHOOLEDUCATION
NARODNEUMJETNOSTISAKRALNOGAKARAKTERAINJIHOVAKORELACIJASAKOLSKIM
OBRAZOVANJEM
MiriamUhrnov,JozefZentko
FacultyofPedagogy,CatholicUniversity,Ruomberok,Slovakia
Pedagokifakultet,Katolikosveuilite,Ruomberok,Slovaka
Abstract
Folkartofsacralnatureplaysanimportantroleindiscovering
the countrys cultural heritage. It creates an integral and
essential, dynamic part of our lives but also fills the central
space of national identity. Different types of folk art are
neededtobediscovered,evaluatedandalsoimplementedby
appropriate didactic methods and forms into the educational
process of the primary education. The main line of action of
thesubmittedcontributionistopointouttheeducationalrole
of schools through the application of elements of the folk art
intheschooleducationwhichisanimportantfundamentfor
theformationofapositiveattitudetotheirownidentity.
Keywords
folkart,pictures,chapel,sacralatr,education,pupil
Saetak
Narodneumjetnostisakralnogakarakteraigrajuvanuulogu
u otkrivanju kulturne batine u kraju. One tvore sastavni i
neizostavni, dinamian dio naeg ivota, ali i ispunjava
prostor nacionalnoga identiteta. Razliite vrste narodne
umjetnosti potrebno je otkriti, procijeniti i odgovarajuima
didaktikimametodamaiformamaimplementiratiuodgojno
obrazovni proces osnovnog obrazovanja. Glavna linija
djelovanja ovoga doprinosa je da ukae na obrazovne uloge
kolama kroz primjenu elemenata narodne umjetnosti
ukolskom obrazovanju, to je vaan temelj za formiranje
pozitivnogaodnosananjihovvlastitiidentitet.
Kljunerijei
narodna umjetnost, slika, kapela, sakralna umjetnost,
obrazovanje,uenik
78
IMPORTANCEANDCONCEPTOFINNOVATION
DEVELOPMENTINFORESTRY
POJAMIZNAAJRAZVOJAINOVACIJAUUMARSTVU
StjepanPosavec,pori,M.,Antoni,D.,KarloBeljan
FacultyofForestry,UniversityofZagreb,Zagreb,Croatia
umarskifakultet,SveuiliteuZagrebu,Zagreb,Hrvatska
Saetak
Abstract
Todays forestry is under the influence of technological Dananjejeumarstvopodutjecajemtehnolokihinovacijate,
innovation, along with its own innovations in the sector, it i ono uz vlastite inovacije u svom sektoru, mora postati
must become competitive and profitable on a global level. konkurentno i profitabilno na globalnoj razini. Inovacijska
Innovative policy is the key factor in the Lisbon Strategy, politikajekljunifaktoruLisabonskojstrategijikojasadri
whichoutlineseconomicdevelopmentoftheEuropeanUnion ekonomski razvoj politike EU (oujak 2000.). Na razini
(EU) policy (March 2000). At the level of the EU policy, politike Europske unije, inovacije su prepoznate kao temeljni
innovations have been recognized as a crucial agent for the imbenikkreiranjaekonomskograstaizaposlenostitejaanja
creation of economic growth and employment, and the razvoja ruralnih podruja. U radu e se analizirati kultura
strengthening of rural area development. This paper will inoviranja unutar velikih dravnih poduzea, inovacijski
provide insight into the culture of innovation within large potencijalzaposlenikateglavnezaprekekojeonemoguavaju
stateowned enterprises, the innovative potential of their inovacije. Veliki su sustavi tromi i sporo reagiraju na
employees and the main obstacles that preclude innovation. promjene u okruenju jer ih u tome koi naslijee stare
Largesystemsaresluggishandslowtoreacttochangesinthe poslovne prakse ili kruta organizacijska kultura. Spremnost
environmentbecauseitinhibitsthelegacyoftheoldbusiness na ulaganje u inovacije ne znai nuno i spremnost na
practices and rigid organizational culture. Willingness to radikalnomijenjanjeklasinognainaposlovanja.
investininnovationdoesnotnecessarilymeanthewillingness
Kljunerijei
toradicallychangethetraditionalwayofdoingbusiness.
umarstvo,inovacije,potencijal,vanost,percepcija.
Keywords
forestry,innovation,potential,importance,perception.
LIMITSTATICSTABILITYOFMOBILECRANE
GRANINASTATIKASTABILNOSTAUTODIZALICE
JoeStropnik
FacultyofEngineering,UniversityofLjubljana,Ljubljana,Slovenia
Strojarskifakultet,SveuiliteuLjubljani,Ljubljana,Slovenija
Saetak
Abstract
Inordertoensuresafeliftingofloads,staticstabilityofmobile Za sigurno podizanje tereta kod autodizalica je bitna njihova
cranesisveryimportant.Thelimitloadcapacityreferstothe statika stabilnost. O graninoj nosivosti govorimo kada je
maximum weight, which can be applied to a mobile crane autodizalica na granici prevrtanja. Ova nosivost ovisi o
beforeittiltsover.Thiscapacitydependsondimensions,own dimenzijama, vlastitoj teini i poloaju ruke, te o poloaju i
weight,length,andhandposition,andfromthepositionand duini potpornih (stabilizacijskih) nogu autodizalice. Za
lengthofsupporting(stabilization)legs.Themaximum(limit) graninu nosivost autodizalice bitno je najvee (granino)
tension for the weakest bearing element is also important in naprezanje za najslabiji nosivi element, a u obzir je potrebno
termsoflimitloadcapacityofmobilecrane,whereasitisalso uzeti i nosivost tla. U lanku je obraena raunska i
importanttoobservegroundbearingcapacity.Thearticlealso eksperimentalna analiza granine nosivosti autodizalice za
discusses theoretical and experimental analysis of the limit njezine razliite radne uvjete. Rezultati analize su za neke
load capacity of a mobile crane for different working najee sluajeve prikazani grafikonima, u kojima su
conditions. Analysis results for some most typical examples prikazane izraunate nosivosti i nosivosti koje propisuje
are shown on a graph, which also shows the calculated load proizvoa autodizalice. Tako je rukovatelju autodizalice
capacities and load capacities prescribed by the mobile crane omoguenbrziodgovorokrajnjim(graninim)mogunostima
manufacturer. This provides a mobile crane operator with a podizanja tereta. Prava osvijetenost o granicama stroja
quick response to extreme (limit) abilities of lifting loads. pripomae samosvjesnim i sigurnim reakcijama u kritinim
Proper awareness of limitations regarding machine abilities trenucimaodluke.
contributestoconfidentandsafereactionsincriticalmoments
Kljunerijei
ofdecision.
autodizalica, granna nosivost, statika stabilnost, nosivost,
79
Keywords
mobilecrane,limitloadcapacity,staticstability,load
capacity,loadlifting
podizanjetereta
THEROLEOFLEADERINCRISISCOMMUNICATION
ULOGALIDERAUKRIZNOMKOMUNICIRANJU
MarioPlenkovi,DariaMusti,MladenKui*
DepartmentofCommunicationScience,FacultyofGraphicArts
UniversityofZagreb,Zagreb,Hrvatska;SavaHotels&Resorts,Terme,Radenci,Slovenia*
Katedrazakomunikologiju,Grafikifakultet,SveuiliteuZagrebu,Zagreb,Hrvatska;SavaHotels&Resorts,Terme,Radenci,Slovenija*
Saetak
Abstract
The authors hypothetically start from the basic Autori u radu hipotetski polaze od temeljnog
communication model (ShannonWeaver) which, in modern komunikacijskog modela (Shannon Weaver) koji, u
crisis communication management, has a much wider suvremenom komunikacijskom upravljakom kriznom
communicationvalueintheprocessofhumancommunication menadmetu, ima daleko iru upotrebnu komunikacijsku
from its pure basic informational and technical functions. vrijednost u procesu ljudske komunikacije od njegove iste
Communication role of leader is analyzed in terms of ICT temeljne informacijskotehnike funkcije. Komunikacijsku
missionofleaderandhisvisioninthecommunicativepredict ulogu lidera analiziraju s aspekta informacijsko
andmanagingindividualtasksofcrisisatalllevelsofglobal, komunikacijske misije lidera i njegove vizije u
regional, national and local crisis communication. Holistic komunikativnom predvianju i upravljanju individualnim
analysis of the leader, as the leader in the management of kriznim zadacima na svim razinama globalne, regionalne,
crisis communication is seen as (un)real and (not)practical nacionalne i lokalne krizne komunikacije. Holistiku analizu
leadership communication in managing risks and crises that lidera, kao voe, u sustavu upravljanja kriznom
are happening to citizens in terms of crisis communication komunkacijom promatraju kao (ne)stvarno i (ne)praktino
dynamic. Communicative role of leader in crisis situations is lidersko komunikacijsko voenje u opasnostima i krizama
systematicallyandalgorithmicallyelaboratedbyapplyingthe koje se dogaa graanima u uvjetima krizne dinamike
original model (ShannonWeaver) of leadership and komunikacije. Komunikativnu ulogu lidera u kriznim
management of crisis communication in the five core situacijama sustavno i algoritamski razrauju primjenjujui
communicationelements:(1)leaderasthesourceandcreator originalni model (Shannon Weaver) voenja i upravljanja
of information and crisis messages, (2) Leader as a kriznom komunikacijom u pet temeljnih komunikacijskih
communicativetransmitterofcrisis messagesandsignals,(3) elemenata: (1) Lider kao izvor i kreator informacija i kriznih
Theroleofleaderinthe communicationand mediachannels poruka;(2)Liderkaokomunikativniodailjakriznihporuka
of receipt, transmission, transformation and adjustment of i signala; (3) Uloga lidera u komunikacijskomedijskom
signal transmission in crisis messages, (4) The leader as a kanalu prijema, odailjanja, transformiranja i prilagoavanja
receiver in the communicative process of decoding signala u prijenosu kriznih poruka; (4) Lider kao
(reconstruction) messages and crisis signals; and (5) komunikativni prijemnik u procesu dekodiranja
communicative role of leader in the technical destination of (rekonstrukcije)porukeikriznihsignala;i(5)Komunikativna
admission of crisis technical signals, information and ulogalideranatehnikomodredituprijemakriznihtehnikih
messages.Theroleofleaderisanalyzedbasedonastudy signala, informacija i poruka. Ulogu lidera temelje i
of crisis cases (Case Study) on the sudden, treacherous and analiziraju na studiji kriznih sluaja (Case Study) na
unpredictable events (Japan nuclear disaster, Osama bin iznenadnim, podmuklim i nepredvidljivim dogaanjima
Laden,Gaddafi,Egypt,Tunisia,Syria,Yemen,..,earthquakes, (Japan nuklearna katastrofa, Osama bin Laden, Gadafi,
volcanoes,tsunami,anoilslickintheGulfofMexico)thatthe Egipat,Tunis,Sirija,Jemen,..,potresi,vulkani,cunami,naftna
theory of communications media in exchange crisis message mrljaumeksikomzaljevu)kojisepremateorijikomunikacija
to the citizens and subjects of social and communicative u razmjeni medijskih kriznih poruka s graanima i
instrumentalize materialize. Authors in the conclusion are drutvenim subjektima materijaliziraju i komunikativno
emphasising the role of leader in the process of crisis instrumentaliziraju. Autori u zakljuku rada problematizraju
communication through two opposing relations leader as ulogu lidera u procesu kriznog komuniciranja kroz dvije
communicativetrueorleaderasacommunicativemythin suprostavljene relacije lider kao komunikativna istina ili
managingcrisiscommunications.Theyconcludethattherole lider kao komunikativni mit u voenju i upravljanju
ofleadersincrisiscommunicationdeservesouraffectionand kriznim komuniciranjem. Zakljuuju da uloga lidera u
attention and also to talk openly about leader in crisis kriznomkomuniciranjuzasluujenaunaklonostipanjuda
communication and to educate ourselves about olideruukriznomkomuniciranjuotvorenogovorimoidase
communicative role of leaders in crisis communication at all o komunkativnim ulogama lidera u kriznom komuniciranju
levels of management of crisis communication. educiramo na svim razinama voenja i upravljanja kriznim
sitacijama.
Keywords
Lider, communication management, crisis communication, Kljunerijei
80
information,communication,media,communicationscience
Lider, komunikacijski menadment, krizno komuniciranje,

informacija,komunikacija,medij,komunikologija
EDUCATIONFORCULTUREANDTOURISMINTHECONTEXTOFEUROPEANINTEGRATION
OBRAZOVANJEZAKULTURUITURIZAMUKONTEKSTUEUROPSKIHINTEGRACIJA
NataaUroevi
SveuiliteJurjaDobrileuPuli,Pula,Hrvatska
Saetak
Abstract
The paper examines the role of universities in regional Rad se bavi ulogom sveuilita u regionalnom razvoju u
development in the context of European integration, with kontekstu europskih integracija, s posebnim naglaskom na
special emphasis on the importance of education for the vanost obrazovanja za interdisciplinarno podruje kulture i
interdisciplinary field of culture and tourism, as strategic turizma kao stratekih razvojnih odrednica regija koje svoju
determinants of development of regions that base their meunarodnu konkurentnost temelje na jedinstvenim i
international competitiveness on the unique and preserved visokovrijednim kulturnim resursima i ouvanoj prirodnoj
cultural and natural heritage. Universities play a key role in batini. Sveuilita su institucije koje imaju kljunu ulogu u
promoting the knowledge, preservation of cultural identity, promicanju znanja, ouvanju kulturnog identiteta,
intercultural communication and development of the interkulturalnoj komunikaciji i razvoju europske zajednice
Europeancommunityofnations.Intermsofglobalizationand naroda: ona istovremeno njeguju temeljne europske
newformsofregionalcooperation,universitiespositionasthe vrijednosti i kulturu i potiu uravnoteeni razvoj, uz
regional centers of scientific and research excellence, the uvaavanje razliitosti batina i jezika. U uvjetima
guardians and promoters of intellectual and scientific globalizacije i novih oblika regionalnog povezivanja, kao i
heritage,thecreatorsofsustainabledevelopmentandbridges dramatinih drutvenih, politikih, gospodarskih i kulturnih
toothercultures.Studyprogrammesoffershouldfollowand promjena kojima svjedoimo, sveuilita se pozicioniraju kao
coordinatetheglobaltrendswithlocalneeds,keepinginmind regionalnicentriznanstveneiistraivakeizvrsnosti,uvarii
the competencies required for work and life in the wider promicatelji intelektualne i znanstvene batine, kreatori
European and global environment. In this context, education odrivograzvojaimostovipremadrugimkulturama.Ponuda
for culture and tourism position as a key interdisciplinary studijskih programa pritom prati i usklauje globalne
profile, which enables professionals to communicate and trendove s lokalnim potrebama, imajui u vidu kompetencije
potrebne za rad i ivot u irem europskom i svjetskom
workinamulticulturalworld.
okruenju. Obrazovanje za kulturu i turizam u tom se
Keywords
kontekstupozicionirakaokljuniinterdisciplinarniprofil,koji
university, regional development, culture, tourism, European osposobljava strunjake za komuniciranje i poslovanje u
multikulturnom svijetu. Uz rastui interes postojeih i
integration
buduih studenata, i trite rada iskazalo je potrebu za
visokoobrazovanim kadrovima koji e koordinirati podruja

kulture i turizma na zajednikim razvojnim projektima,
upravljati institucijama u kulturi i turizmu, integrirati
kulturneituristikepolitikenarazinipojedinihdestinacijate
osmiljavati, voditi i realizirati meunarodne projekte u
kulturnomturizmu.
Kljunerijei
sveuilite, regionalni razvoj, europske integracije, kultura,
turizam
81
Prof.dr.sc.JURAJPLENKOVI,akademik
(19342011)
ZNANSTVENIIPUBLICISTIKIOPUS
PROF.DR.SC.JURJAPLENKOVIA
ivotopis
JurajPlenkoviroenje18.srpnja1934.godineu
Svirima na otoku Hvaru. Diplomirao zemljopis
1956., a potom pedagoku grupu nauka na
FilozofskomfakultetuuZagrebu1962.godine.Na
poslijediplomskoj nastavi na Medicinskom
fakultetu u Zagrebu stekao akademski stupanj
magistar znanosti iz podruja javnog zdravstva
1971. godine. U Warszawi na Panstowi
Sanatorium, Odzial Odwikowi, specijalizira
drutvenu prevenciju 1973. godine, a potom, na
Uniwersytet Warszawski, Wydzial Psyhologii i
Pedagogiki stekao doktorat iz drutvene
prevencije1974.godine,apotomnaUniwersytet
Gdanski Wydzial Ekonomiki Produkcji, Gdansk
1988.g. stjee znanstveni stupanj doktorat
habilitowanego.
Specijalizirao
sociologiju
obrazovanja na Uniwersytet Jagiellonski, Instytut
Socjologii u Krakowu, 1988. i na Universytet
Inenernopedagogieskij u Harkovu 1989.
godine.
Studirao uz rad. Obnaao djelatnosti. Uitelj u
Kruevu u Dalmatinskoj Zagori 19521954., u
Osnovnoj koli August Harambai u Zagrebu
19561960., profesor Geodetske tehnike kole u
Zagrebu19601962.,profesorPedagoke
82
akademije u Gospiu 19631974.godine. S

Akademskimstupnjemdoktoraznanosti.1974.,
zapoljava se u Rijeci, u Industrijsko
pedagokom institutu Fakulteta industrijske
pedagogije uz znanstvenom stupnju vieg
znanstvenog suradnika. Obnaao funkciju
predsjednika Instituta i predavao na
dodiplomskomiposlijediplomskomstudiju.
Od 1977., se ukljuuje u znanstvenonastavni
rad programa Graevinskoga fakulteta
Sveuilita u Rijeci. Na tom Fakultetu je
Plenkovi izabran u zvanje docenta, pa
izvanrednoga profesora, a potom u tom
razdoblju profesor Plenkovi predaje i u
programu Medicinskog fakulteta u Zagrebu, u
izbornomzvanjuredovitogprofesora.
SenatSveuilitauRijeci,dodjeljujemu,1998.,
godine status sveuilinoga profesora u
trajnomzvanju.
Dinaminostvaralatvoudomoviniimautjecaja
i u meunarodnom znanstvenom podruju, pa
specijalizira
sociologiju
u
programu
Uniwerzytet Jagiellonski u Krakowu i
Univerzytet u Harkovu. Suradnja s Inenerno
pedagogieskim institutom u Harkovu stvara
uvjete za sustavni odnos u podruju
znanstvenogarada.
Dinamino
stvaralatvo
u
domovini
pridonosilo je meunarodnoj znanstvenoj
suradnji.
Specijalizacijom na Uniwerzytet Jagiellonski u
Krakowu i Univerzitetu Harkowskom u
Harkowu stvara stalnu suradnju, a potom s
vrhunskim ergonomskim ruskim centrom
ErgocentruTveru,NacionalnijPedagogieskij
universitet u Kievu, Uniwesytet Rzeszowski u
Rzeszowu Institut Techniki i Informatyki i
InstitutSociologii.
Redovito gostuje na sveuilitima u Poljskoj, a
svoje bogato iskustvo kreativno ugrauje i u
program Univerze u Mariboru, kao i u program
Fakulteta Sveuilita u Zadru i Zagrebu. U
inozemstvu postaje gostujuim profesorom u
Harkivu, Gdanjsku i Vilniusu i Mariboru. Na
Rzeszowski Uniwersytet u Rzeszowu i
Panstwowoj WSZ im. Bronislawa Markiewicza u
Jaroslawu nosilac je kolegija iz socijologije,
pedagogijeiekonomije.Publiciraojesveuilini
udbenik u Poljskoj, Ekologia humanistyczna
wobecglobalizacji,aidanassuradjujeuInstitutu
Techniki i Informatyki u Rzeszowu i Krakowska
Akademia im. Andrzej Frycz Modrzewski u
KrakowinaKatolickiUniwersytetLubelskiJana
Pawla II., kao i na Europskom srediu u
Mariboru. Naznaeni rezultati, poglavito u
znanstvenominastavnomradu,kaoiznanstveni
i struni radovi publicirani u domaim i
inozemnim znanstvenim i strunim glasilima,
uinili su sve veim radijus utjecaja u
znanstvenom prostoru Rijeke i suvremene
Republike Hrvatske i jednako u zemljama u
kojima je sustavno radio kao znanstvenik, kao
profesor, kao organizator i animator generacija
mladih za vrijednosti u osobnom i drutvenom
ivotu. Javnim natjeajem u Poljskoj (EU) izabran
je za profesora na Uniwersytetu Rzeszowskiemu
2003. i Instytutu Zarzadzania i Marketingu u
Jaroslawu. Po zamolbi Sveuilita u Splitu
FilozofskogfakultetauZadruod2002.godinejeu
utemeljenju poslijediplomskoga i doktorskoga
studija iz informacijskih znanosti predavao
kolegije Drutvo i tehnologija, Metodologija
znanstvenog i strunog rada, Humana ekologija i
Profesionalna etika. Na Grafikom fakultetu
Sveuilita
u
Zagrebu
predaje
na
poslijediplomskom i doktorskom studiju i u
programuposlijediplomskihstudijanaSveuilitu
uRijeciMedicinskomfakultetu.
Utemeljitelj i predsjednik Organizacijskog i
Znanstvenog odbora u sedamnaest (XVII.)
meunarodnih znanstvenih skupova Drutvo i
tehnologija i priprema osamnaesti (XVIII.) u
Lovranuod28.30.06.2011.godineDIT2011.
Jedinstveno je to je znanstveno i organizacijski
predvodio
sedamnaest
meunarodnih
83
znanstvenih skupova i da je zahvaljujui

velikom naporu okupljao veliki broj
znanstvenika iz domovine i inozemstva
popularizirajui nau znanost u svijetu i
domovini. Ukljuivao je u znanstvenim
radovima znanstvenike iz Japana, Italije,
Njemake, Velike Britanije, Poljske, Izraela,
Bosne i Hercegovine, Slovenije, Ruske
Federacije, Slovake, Kine, Ukrajine, Litve,
Nizozemske, vicarske, SAD, Rumunjske,
Bugarske, eke, Filipina, Kanade, Finske,
Srbije, Austrije, Albanije, Crne Gore,
Makedonije,Belgije...
Posljednjih godina u Meunarodni znanstveni
skup Drutvo i tehnologija ukljuio je
Hrvatsku udrugu radija i novina, Vijee
elektronikih medija Republike Hrvatske,
Sveuilite u Zadru, Grafiki fakultet
Sveuilita u Zagrebu, Pomorski fakultet
Sveuilita u Splitu, Visoku poslovnu kolu s
pravom javnosti Baltazar Adam Kreli iz
Zapreia,EvropskosredieMaribor,Fakultet
zahotelskiituristikimenadmentSveuilita
u Rijeci i International Fedreration of
CommunicationAssociations.
Znanstveni ugled i karijeru izgradio je u
Hrvatskojiunekolikostranihzemalja,najvieu
Poljskoj,RuskojFederaciji,UkrajiniiSloveniji.
Objavio je znanstvene i strune radova u
domovini i inozemstvu: knjige/sveuiline,
udbenike, knjige/monografije, poglavlja u
knjizi, asopisima, zbornicima i publicistici.
Recenzent je na 58 znanstvenih i strunih
izdanja. U znanstvenom i strunom opusu ima
niz urednikih aktivnosti u zbornicima u
domaim i meunarodnim urednikim
odborima. Pored visokokolskog didagtikog
radaostvarujeznanstvenoistraivakeradove.
U trinaest znanstvenih projekata glavni je
istraiva i u dva lan znanstveni istraiva i
konzultant na nekim projektima, u dva
meunarodna projekta glavni je nosilac
istraiva Stvaranje tematskog i virtualnog
foruma s ciljem podupiranja mogunosti
suradnje izmeu industrije i istraivanja
hrvatskotalijanska suradnja na podruju
znanosti i tehnologije i Drutvo i znanost
hrvatskoslovenskibilateralniprogramsuradnje
u podruju znanosti i tehnologije. Gostujui na
sveuilitima u domovini i inozemstvu
zapaena su priznanja za doprinos i unapreenje

znanostiiobrazovanja.
Ureivao je radove iz elektronikih medija RH, u
urednitvu je Tehnyka Informatyka
Edukacja Uniwersyteta Rzeszowskiego u
Poljskoj i Ergonomika na avtomobilnom
transporteUnirversytetauHarkovuuUkrajini.
Za prvih neposrednih izbora, u nas biran je za
zastupnika prosvjetnokulturnog vijea Sabora
Hrvatske, lan Vijea Narodne tehnike Hrvatske,
Pokreta Nauku mladima, prvi je direktor
Meunarodnog znanstvenoistraivakog kampa
Nauku mladima 1973., delegat Republike
zajednice za znanstveni rad, delegat za lana
republike Radne grupe za suradnju sa SEVom,
lan sveuilinih tijela u Rijeci, lan Hrvatskog
drutva za povijest porta, lan urednitva
znanstvenog asopisa Informatologia, lan
urednitva znanstvenog asopisa Media, Culture
and Public Relations, Hrvatskog politolokog
drutva,
Hrvatskog
sociolokog
drutva,
Hrvatskog komunikolokog drutva, Matice
hrvatske,Hrvatskogradioamaterskogsaveza,...
Osnivaipredsjednikod1995.DrutvaHrvatska
Japan Rijeka , aktivan u Radio klubu
Crikvenica, lan Hrvatskog knjievnog drutva u
Rijeci i recenzent zaznanstvena izdanja. Obnaao
funkcije sveuilinog profesora na Sveuilitu u
Zagrebu,Rijeci,Splitu,Zadru,Puli,Harkovskom
gosudarstvenom universitetu, Univerzi v
Mariboru, Ergocentru u Tveri, Akademii
Pedagogicznoj u Krakowu, Uniwersytetu u
Rzeszowu,InstytutuMarketwinguiZarzadzania
u Jaroslawu, Valvarsorjev raziskovalni center
Krko, Katolickom Uniwersytetu u Lublinu
(Stalowa Wola), lan Akademskego zbora
Fakultete za turizem Univerze v Mariboru i
EvropskomsrediuMariboru.Jedinstvenojeto
je 5. listopada 2008. godine na Katolikom
Uniwersytetu Lubelskemu (Lublin) Jana Pawla II
na poetku akademske godine odrao
inaugurirajue predavanje Drutvo i ekonomsko
znaenje razvoja znanosti i tehnologije i time
promicao
ugled
hrvatskih
znanstvenika.
Inaugurirajue predavanje na stranom sveuilitu
popozivujeasnarijetkost.UtomeUniwersytetu
Ivan Pavao II osniva je Katedre za etiku. Za
znanstveni rad, meunarodnu suradnju i
promidbu znanosti su dodijeljene diplome,
priznanja, nagrade od kojih posebno zapaene:
Vijea Narodne tehnike Jugoslavije, Vijee
84
Narodne tehnike Hrvatske, Centra za

postdiplomski studij Sveuilita u Zagrebu,
Hrvatskog komunikolokog drutva, Opine
Gospi, Graevinskog fakulteta Sveuilita u
Rijeci, Meunarodne akademije psihologijskih
znanosti za znanstvene zasluge, Povelja o
poasnom lanu Hrvatske zajednice tehnike
kulture, Nagrada za ivotno djelo, Primorsko
goranske upanije Zajednice tehnike kulture,
Godinja nagrada Hrvatske zajednice tehnike
kulture, Republike Hrvatske Ministarstva
znanosti obrazovanja i porta godinja nagrada
Ivan Filipovi; iz podruja visokog kolstva, za
kvalitetno i uspjeno djelovanje na meunarodnim
postignuima u promicanju Hrvatske znanosti,
odgoja i obrazovanja u procesu pridruivanja
Europskoj uniji, a posebice kao znanstveniku
posveeno multidisciplinarnom pristupu u
pedagogiji, politologiji i ekonomiji, koji je svojim
znanstvenimistrunimradomsudjelovaouodgojui
obrazovanju novih narataja strunjaka i
znanstvenika. Interdisciplinarnim radom uvijek
sa naglaskom na pedagoke znanosti izabran u
triznanstvenapodrujanasveuilitimauRijeci
iz politologije, Zagrebu iz pedagogije i
Rzeszowu iz ekonomskih znanosti, a po
miljenju Pedagokog fakulteta u Rijeci za
znanstvenog savjetnika iz pedagogije i
pedagogijskih znanosti Filozofskog fakulteta u
Zagrebu za redovitog profesora pedagogije, na
Fakultetu politikih nauka u Zagrebu za
znanstvenog savjetnika i redovitog profesora
politologije i Uniwersytetu Rzeszowskiemu u
Rzeszowu za profesora ekonomije. Redoviti
lan
akademik
International
Informatization
Academy
13.12.1996.,
Ukrainsjka
Tehnologina
Akademija
22.06.1998., Rusian Federation Academy of
Medicaltechnicale
Sciences
28.09.1998.,
Rossijskaja Akademija Kosmonavtiki imeni
K.E. Ciolkovskogo 6.04.2000., International
Academioftheproblemsofthehumanfactor
6.05.2005.godine.
TECHNOLOGYEDUCATIONINTHECONTEXTOFHUMANISTECOLOGYA
TRIBUTETOPROFESSORJURAJPLENKOVI
TEHNIKOOBRAZOVANJEUKONTEKSTUHUMANEEKOLOGIJEPOAST
PROFESORUJURAJUPLENKOVIU
WojciechWalat
UniversityofRzeszow,Rzeszow,Poland
SveuiliteuRzeszowu,Rzeszow,Poljska
Introduction
In his summary of the monograph entitled Humanist ecology in the face of globalization, J.
Plenkovi states that (2004, p. 128): In line with production capacities, man has become a danger to the
environment.Thestageofintensiveexploitationofnature,initiatedinthemid19thcentury,isnowcomingto
an end. Its final is to perceive man as the creature who is responsible for the entire nature, which may be
destroyedbyhisowncarelessness,orsaved,ifmansubjectshisdecisionstotheprincipleofresponsibilitybefore
Godandfuturegenerations.Thisstatementprovesthenecessitytoshifttheorientationofobjectivesand
curriculaofcontemporaryeducationsystems,inwhichtheculturaldimensionofhumanismrequires
adistinctenrichmentwithhumanistorientationoftechnicaleducation(inCroatianprimaryschools,
thissubjecthasbeenrightlycalledtechnicalculture).
1. Questionsaboutmoderngeneraltechnicaleducation
The notion of educating through technique, and other notions related with general technical
educationrequireexplanations,asassumingaspecificinterpretationasabasicassumptionmodelling
pedagogical phenomena. These comprise: technology, technical activity, the field of education, teaching
technique,canonofgeneraleducation.Interpretationsofsuchnotionsarerelatedwithawholerangeof
transformations occurring in the contemporary times. They are expressed, among others, in
diversifyingthecontentofeachofthem,andoftenindifferentunderstandingoftheminrelationfrom
howtheywereperceivedandunderstoodseveralyearsago.Onecanfindinthemmanyinteresting
views and interpretations of the aforesaid group of notions. Certainly, the following reflection will
occurhere:didpedagogicalsciencesandpsychology,sociology,orphilosophysupportingthemnot
work a uniform terminological convention? Those that were developed earlier, were always
corresponding to the needs of the times and the then stage of their development. Such notions are
historically variable. Moreover, the 1980s were the beginning of period of rapid development of all
sciences,includingbiologicalandhumanistsciences.
2. Frompraxeologicaltohumanisttechnique
Dictionariesandencyclopaediasincludevariousdefinitionofatechniquedependingofthepoint
of view from which such a notion is analysed. Diversity of understanding the notion of technique
affects the communicativeness and verifiability of statements formulated by sciences dealing with
problemsbetweenmanandtechnique(e.g.didacticsoftechnique).
2.1. Technique in praxeological perspective. In this sense, technique is perceived as a system of

activities and skills. Therefore, this approach is called activityrelated understanding of technique.
Praxeology,asanefficientandeffectivescience,alsoincludestechnologicalactivities.
85
Praxeological understanding of technique is also related with its etymological meaning. Greek
technikos means ingenious, skilful, and techne fluency, practical skill, art, craft. Therefore, in this
sense,techniqueisseenas(W.Furmanek1998,p.17):
a) theartofperformingsomething;
b) theabilitytousetoolsforproductionorprocessingpurposes;
c) rationalmannerofperformingsomeactivities(methodsoftechnique);
d) thefieldofactionsaimingtotransformandadaptnaturetoonesownneeds;
e) craftsmenactivity.
Thisdefinitionacceptsanachronisticunderstandingoftechniqueandonnoaccountmaybetreated
astheexclusive(only)one.
AnexampleofsuchadefinitionisincludedinMaaencyklopediaprakseologii[Smallencyclopaediaof
praxeology(1978,p.244):Techniqueadeliberate,rationalmannerofperformingworksinancertainfield,
e.g. acting, writing, computer, agricultural, piano, painting technique, etc. To have a good technique is to
develop,masteratechnique,tomakeitperfect.
Itisoftensaidthatthetechniqueis:amannerandfluencyofperforminganactivity,conducting
theprocessorproductiontechnology.Technologycomprisesthisscopeofthenotiontechnique,which
determinesitinanactivityrelatedmeaning.
Technology deals with analysing and developing methods of producing or processing raw
materials, semifinished products or products for such products which conform to usable
requirements. Leksykon naukowtechniczny [Scientific and technical lexicon] (1989, p. 990) includes two
meanings of technology: (1) method of producing certain kind of products; (2) science used in process of
creating products from raw materials. Currently, technology refers to three technical categories such as
matter, energy, information (respectively: material technologies, energy technologies, information
technologies).
2.2. Technique in ontological perspective. Ontology science on the existence basic field of
philosophy dealing with theory of existence, nature and structure of reality or general theory of
objects.
In this sense, technique is defined as system of objects (tools, machines, buildings) necessary to
makeitsactivityreal.Thisapproachcanbecalledamaterialunderstandingoftechnique.Forexample
Leksykonnaukowotechniczny[Scientificandtechnicallexicon](1989,p.989)states:1)techniqueallmeans
andactivitiesincludedinthescopeofhumanactivityrelatedwithcreatingmaterialgoods;2)technologies(itis
theperceptionoftechniqueintheaforesaidactivityrelatedmeaning).
Treating technique as an independent existence has become a dangerous modern phenomenon.
Thisresultsfromthefactthattechniqueispresenteverywhereandassiststhemaninallformsofhis
activity. It differs significantly, in terms of quality and quantity, from how it is understood in
etymologicalmeaning.
By universality of applications and omnipresence in human life and activity, technique has
achieved a new ontological status. It has become an objective existence, developing according to its
own,immanentrights.Ithassubjectedallareasofhumanlife,bothindividualandsocial,creatingalso
a new type of society technical society: information society, IT civilisation (W. Furmanek 1998, p.
47).Itcanbesaidthattheontologicaldefinitioncomprisesallrealmofartificial,butusefulobjects.
2.3.Techniqueinepistemologicalapproach.Techniqueisagroupofsuchdisciplinesofscienceand
knowledge which deal with issues of designing and performing any kind of constructions, tools,
machinesandperformingvariouskindsofmanufacturing,processingandenergyprocesses.Suchan
approach can be called attributebased meaning of technique. Currently, an inherent (constitutive)
featureoftechniqueisknowledge(cumulatedintechnicalsciences).
Technical sciences comprise a comprehensive group of scientific disciplines constituting the
entirety of knowledge about technical and technological phenomena gathered in the course of
historicaldevelopmentofthesociety.
86
M.Heidegger(1977,p.231),seekingtheessenceoftechnique,concludesthattechniqueisnotonlya
means.Itisamethodofdiscovery.Ifwepayattentiontothis,theessenceoftechniqueisopentoacompletely
newdiscipline.Itisadisciplineofdiscoveringtherealnessoftheworld.
2.4. Technique in anthropological perspective. Anthropology perceives a human being as a social

being and his overall relations with the realm of culture, with overall social works being result of
humanactivities.
Inthissense,techniqueishumanallyinhisvariousactions;itcontributestoperfectinghumanlife
andperfectingtheworld,inwhichhelivesandcreates(W.Furmanek1998,p.52).
Indefinitionsoftechniquedeterminedfromontologicalandanthropologicalpointofview,itis
oftenemphasisedthattheobjectiveoftechniqueistoperfecttheconditionsofhumanlife.Therefore,
variable nature of technique should be noted here (contemporary technique is completely different
fromtechniquefromthepast).
3. Techniqueinhumanistandecologicalperspectivenewparadigmsofeducation
Generally,techniquemaybeperceivedfromtwopointsofview:
anthropocentricview(humanbeingisthecreatoranduseroftechnique);
technocentricview(humanbeingissubjectedtoworksoftechnique).
Takingintoconsiderationtheanthropocentricassumption,onecanstatethattechniqueisaunique,
historiccivilisationphenomenonexpressedinsupportingpeopleinthesevariousformsoftheiractivityinwhich
they use their potential capabilities, and aim to perfect the world and all their actions in order to change the
qualityoftheirownandotherslives.(W.Furmanek1998,p.70).
E.Franusputsitinaslightlydifferentway(2000,p.71):Humanist(orergonomic)techniqueisafieldof
practice in modern scientific and technical civilisation, using the rights of human development and natural
rightsdiscoveredbythescience,aswellasprinciplesoftechnicaloperationtotransformrealityviarelevant
meansandorganisationofactionsinordertoprovidethehumanbeingwith,tools,machinesandusablemeans
aswellasorganisationalandestheticalconditionsforworkandlife,adaptedoptimallytohisneeds,expectations
andcapacitiesoftheiruse.
Definitionsofhumanisttechniquedonotreflectthenecessityofseekingandestablishingthestate
of balance between pursuing to satisfy evolving consumption needs and natural capacities. This is
where the necessity of establishing ecological technique as the priority becomes of essence in the
dominanttechnocentrism.J.Plenkovielaboratesonthisissueindetail(2004,p.67):Detrimentaleffects
of work for the environment were invisible until the development of heavy industry, which is based on mass
work. Irrational exploration of huge amounts of raw materials and processing them in plants industrial
sprawls releases harmful waste, which is deposited in the natural environment. In line with increment in
masseswhichareforeignforthenature,contaminationofsoil,waterandairistakingplace,i.e.contaminationof
alllivingspaceofhumanbeings.
Ecologists,perceivinglongtermeffectsofthisunbalanceintheareaofexistence,trytoleadtonormalising
relations between man and the environment and limit pollution generated by civilisation. These warnings, in
confrontationwiththevisionofdirectprofitsfromirrationalexploitationofnature,arenotwelcome.
Thetensionbetweenecologicalrequirementsandindustrialneedsisnotonlytheeffectofabsenceofgood
willonthepartofglobalindustriallobby,butinmanycasesresultsfromtechnologicalconditions.Production
methods noncompliant with ecological requirements may not be eliminated before new alternative
manufacturing technologies appear, nonharmful to the environment and human beings. Modern industry
systematicallyreducesthreattotheenvironment,usingsocalledecologicalabsorberswhichcollectandisolate
harmfulproductionwaste.
Holisticapproachtotheproblemoftheexistenceoftechnicalworksrequirespayingattentionto
theendoftheirexistence.Inthiscase,entropyisacommonlawforallmaterialsystems.Allmaterials
systemsaresubjecttodecomposition.Soonerorlater,butitiscertainthatalways.Machines,premises,
whole constructions are closed down. If they are not respected monuments of culture, even in the
form of ruins, one must remember about the problem of rational liquidation of a material system,
87
whichceasedtobeusefultechnicalmeans.Itiscommonlyacceptedthatallobjectshavetheirpurpose.
Growing demand for any recycled materials, which may be obtained from the material from which
technicalmeanswascreated,aswellasdifficultyindisposingofanykindsofsubstances,whichsofar
havebeendefinedaswaste,areargumentssupportingtheviewthatthecloseddownmaterialsystem
shouldhaveapredefinedpurposethereforethelifecycleofthecreationisclosed.
Summary
Analysespresentedhereshowthenecessitytoextendthenotionoftechniquewithnontechnical
elementsconfirmingthatitisacomponentofculture.
Ifculturalvaluescanbedividedintomaterialandspiritual,thentechniquereferstotheentiretyof
material values, but in its essence, it modifies the system of spiritual values and needs of human
beings.
Modellingdidacticandeducationalprocessesallowingforimplementingtheplannedfunctionsof
generaltechnicaleducationisbasedonintroducingaparadigm,namelythenotionofhumanistand
ecologicaltechnique.
Literature
FranusE.,Wielkiefunkcjetechnicznegointelektu[Greatfunctionsoftechnicalintellect].PublishedbyUJUR,Krakw
Rzeszw2000.
FurmanekW.,Zrozumietechnik[Understandtechnology].PublishedbyWyd.OwiatoweRzeszw1998.
Heidegger M., Pytanie o technik[Questions about technology] [in:] Budowa, mieszka, myle[Build, live, think].
Warszawa1977.
Leksykonnaukowotechniczny[Scientificandtechnicallexicon].PublishedbyNT,Warszawa1989.
Maaencyklopediaprakseologii[Smallencyclopeadiaofpraxeology].Warszawa1978.
PlenkoviJ.,Ekologiahumanistycznawobecglobalizacji[Humanistecologyinthefaceofglobalisation].PublishedbyUR,
Rzeszw2004.
WalatW.,Modelowaniepodrcznikwtechnikiinformatyki[ModellingtechnologyandITcoursebooks].PublishedbyUR,
Rzeszw2006.
88
INDEKSAUTORA
AUTHORINDEKS
AkaloviAnti,Josipa
Alji,Hajrudin
Ambro,Milan
Anelkovi,Ana
Antoni,D.
Avdi,Emina
Baeli,Joko
Baeli,Zorana
Bajramovi,Mirza
Balabani,Ivan
Baldigara,Tea
Barbari,Danijel
Bazi,Jovan
Bedekovi,Vesna
Beljan,Karlo
Bianchi,Amos
Bijedi,M..
Blagoni,Robert
Blahtov,Dana
Boi,Tina
Cvek,Mihaela
Cviti,Filip
Cvrtila,Iva
ori,Gordana
ii,B.
ii,L.
op,Marta
ulo,Ksenija
utura,Marija
DATA,Erdal
Damjani,Zdenka
DemanDobrnji,Olga
Dugonik,Bogdan
Duh,Matja
Duki,Dragan
akula,AnaMarija
urovi,Annette
Galii,Vlado
Garaa,Neven
Gojmerac,Mirko
Gosak,Marko
Grbavac,Jacinta
Grbavac,Vitomir
Grmua,Tanja
Grini,Jasna
Gumzej,GorazdI.
Hadi,Slobodan
Hansen,Gyde
Hilenko,Slavoljub
Horvat,Tihana
Huremovi,Fatima
Ivani,Barbara
Ivankovi,Darija
Isola,Arja
Itakovi,Ana
Jakovljevi,Marinko
Jankovi,Patricija
JeleKaker,Diana
Jenko,Valentina
Jeram,Bojan
Jurakovi,Linda
Jurdana,Vjekoslava
Kaui,Branko
Krana,Marjan
Kutnjak,Goran
Kadlec,eljka
Kaui,BorisMiha
Kocbek,Alenka
Koovi,Dragoslav
Kolbl,Vilko
Kovai,Boidar
Kui,Mladen
Kui,Vlasta
Kuki,Slavo
Kunac,Jadranka
Kyngas,Helvy
Labus,Alan
Lackovi,Kreimir
LamzaMaroni,Maja
Lakarin,Marina
Lipi,Nikolaj
Londo,Eva
Lozina,Koraljka
Luarasi,Iris
Lui,Ivana
Macko,Jozef
Maksimkov,Martina
Marjanovi,Boris
Marinovi,Marija
Marki,Brano
Marunik,Barbara
Matas,Kristijan
Matoi,Filip
Meter,Joko
Miki,Pavao
Milohni,Ines
Mioi,Petra
Mohorovii,Sanja
Mustapi,Marko
Musti,Daria
Nikoli,Gordana
Novak,Ninoslav
Omersofti,Aida
Orli,Mandi
Ovsenik,Marija
Ovsenik,Rok
zer,mer
Pandi,A.
Pando,Maida
Paveli,Kreimir
Pavli,Nenad
Pavlin,Jerneja
89
Pavlovi,Eduard
Pende,Hrvoje
Petrikovi,Milan
Pili,ime
Plenkovi,Mario
Podgorski,Ivana
Posavec,Stjepan
Poldruga,Petra
Popovi,Goran
Popovi,Irena
Prpi,Hrvoje
Punder,Majda
Ptnkova,Vlastimila
RadetiPai,Mirjana
Radovi,Matija
Ramak,Maja
Relja,Renata
Romi,Danijela
RuiBaf,Maja
Sakin,Branka
Seljan,Sanja
Skendrovi,Vladimir
SkogSdersved,Mariann
Skura,Gentiana
Slukan,Drago
Stjepi,Boo
Stojakovi,Ksenija
Stropnik,Joe
StropnikKuni,Nina
Svoboda,Manuela
afhalter,Andrej
imundi,Slavko
okevi,Sandra
oran,Zdravko
op,Ernela
pori,M.
utalo,Diana
tokovac,Damir
Topolovec,Velimir
TUNAOBAN,Eylem
Uhrnov,Miriam
Uroevi,Nataa
VuiPeitl,Marija
Vuji,Saa
Vuji,Slobodan
Vuji,Vidoje
Walat,Wojciech
Zalokar,Jadran
ZbigniewBabiarz,Mirosaw
Zentko,Jozef
Zori,Dario
agarotari,Petra
eleznik,Danica
iljakVuji,Jana
Presscut d.o.o. Prva hrvatska monitoring agencija koja se je jo od 1989. godine posvetila
strunom praenju, selekciji, obradi i analizi informacija dostupnih iz hrvatskog medijskog prostora.
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MAX-MEDIJI.COM Bilo koji lanak od 2005. godine do danas na dohvat ruke. Novinska on-line baza tekstova je
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90
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91
ALMA MATER EUROPAEA EUROPEAN CENTRE MARIBOR
WhyanewUniversityforbridgingcivilizationsisneeded?SouthEasternEurope,BalkanPeninsulatogetherwiththeDanube
region, is confronted with several contradictions arising from history, cultural values, political and economical backgrounds
andecologicalthreats.AlmaMaterEuropaeaEuropeanCentreMaribor(AMAECM)isanetworkofover200scientistsfrom
14 universities, 12 Countries, mostly in CSE Europe, dedicated to solve crucial issues: Ecology, reintegration, intercultural
dialogue,healthandsocialcare.
The Balkan represented historically for more than 2000 years similarly to the Palestine a cradle and a focal point of
civilizations, but also an area, where civilizations clashed many times over. After such experiences, political, economic and
moral renewal is the only sustainable approach for solving these contradictions within the region. The only way of bridging
civilizations is especially through application of modern technologies in education for all generations (elearning, lifelong
learning) and in form of a university network as well. In academic sphere is generally accepted, that higher education is the
mostpromisingwayoflongtermbridgingcivilizationsintheDanubianregion.
AMAECM,asanacademiccommunityofacademicsandacademicinstitutionsinDanuberegion,hasbeenofficiallyfounded
in 2007 after long time preparations with support of local community, business sector and national institutions in order to
developapplicative,interdisciplinaryandproblemorientedunderandpostgraduateprogrammeswhicharecomplementary
toexistingcoursesandatthesametimedemandedinthemarketandtobuildsocialcohesionamongnationsandcivilizations.
Programmes,basedonmobilityofstudentsandprofessors,thusincludingprofessorsandscientistsfrompartnerinstitutions,
especiallyintheDanuberegionandtherestoftheworld,willcontributetoproblemsolvingintheregionandconsequentlyto
thequalityoflife,competitiveness,sustainabledevelopment,bridgingcivilizationsandpeace.Asahigheducationinstitution,
AMAECMisintendingtopromoteintoaninternationaluniversityin2010,afterfulfillinglegalandacademicstandardsfor
centreofexcellencethatinvitesstudentsandprofessorsfromdifferentcivilizations.
AMAECMis aninternational universityforexcellenceineducation,strategicandappliedresearchandflexibledeliveryof

learning and teaching. Primary pursuit is to develop distance education together with information and communication
technology (ICT) partners. Distance education will support the Life Long Learning principles, leading towards general,
professional,moralandculturalrecoveryintheentireregionandtowardspromotionofbridgingcivilizations.
Ontheinitiativeofcontemporaryhumanists,morethan200academicsandseveraldozensofacademicinstitutionsexpressed
willingness to participate through their knowledge and experience at the European University. They wish to continue with
initiativesandachievementsofexistinginstitutionsandprojectsineducationalandresearchfieldbybuildingbridgesamong
civilizations, where support of goodwilling individuals, responsible governments and international organizations is needed.
EuropeanacademyofSciencesandArts(EASA)inSalzburg,March2009,hasrecognizepositivemissionofEuropeanCentre
Maribor and offered academic patronage and invited all members of EASA to participate in developing the institution and
implementing the academic program. EASA has offered strong moral support to the initiative of AMA ECM to overcome
crucialissuesoftheregion,creatingpeaceandprosperitybyorganisingscientificconferencesaswell.
AMAECMhasaccreditedadozenacademicprograms1st,2ndand3rdBolognadegree,likeEcoremediation,FinancialServices,
EuropeanIntegrations,SocialGerontology,PhysiotherapyandHealthCare.Someprogramsareintheprocessofaccreditation
likeInterculturalCommunications.Intheresearchfield,theAMAECMhasdedicatedattentiontointerculturaldialogueand
peace,creatingInstituteofInterculturaldialogandJewishstudiesinCentralEurope.
ThemainobjectofAMAECMinCentralandSouthEastEuropeistopromotetheuseofinteractivetechnologiesandto
stimulate integration of new technologies to educational, research and business processes. The main goal is to connect
partnersinCentralandSouthEast Europe(CSEE)andasanactivegroupto transferinteractive technologies from theworld
knowledgecentrestoeducationalinstitutions.TheprojectsarefocusedtothenewplacementofeducationintheCSEEandto
promotedevelopmentpotentialsofeachindividual.Economicandculturaldevelopmentispossibleonlyifpeoplearequalified
andconscious.Consequently,interculturalandintergenerationtoleranceshellleadtoreintegrationofEuropetoachievepeace
andprosperity.
Researchareas;
Importanceofinteractiveeducationforintegrateddevelopmentofthechildren,
howtopromotedistanceeducationandlifelonglearningwithinteractiveeducationtechnology,
howtocontributewithefficienteducationtoeconomicdevelopmentintheregion,
howtopromoteEuropeanreintegrationwithinteractivetechnologiesineducation,
howtopromotepeaceandstabilityinCSEEwithinteractivetechnologiesineducation.
how to explore human resources and existing economic potentials in each country to promote interactive
technology.
92
Visokakolazaposlovanjeiupravljanje,
spravomjavnosti
BALTAZARADAMKRELI
Zaprei
Specijalistikidiplomskistrunistudiji
Visokakolazaposlovanjeiupravljanje,spravomjavnostiBaltazarAdamKreliZaprei
svojnastavniprogramzasnivanastrunim,znanstvenimiiskustvenimpostignuimahrvatskei
europsketradicijestrunogavisokogkolstva,astudenteobrazujezaposlovanjeiupravljanjena
izvrnojraziniirazinioperativnogmenadmenata.
Nakonzavrenogatrogodinjegstrunogstudija,preddiplomskogilidiplomskogsveuilinog
studija,studentimoguupisatijedanodspecijalistikihdiplomskihstrunihstudijaVisokekole,ito:
ProjektnimenadmentorganiziranusuradnjisInstitutomRuerBokovi
Komunikacijskimenadment
SPECIJALISTIKIDIPLOMSKISTRUNISTUDIJI 2.GOD. 120ECTSBODOVA
PROJEKTNIMENADMENT
1.godina
Zajednikiprogramskimodul:
Zajednikiprogramskimodul:
10obveznihpredmeta
3od6izbornihpredmeta
PROJEKTNIMENADMENT
KOMUNIKACIJSKI
MENADMENT
7obveznihpredmeta
10obveznihpredmeta
KOMUNIKACIJSKI
MENADMENT
6obveznihpredmeta
2od4izbornapredmeta
2.godina
Zadnjisemestar:konzultativnanastava, radsmentorima,izradaiobrana
specijalistikogadiplomskograda.
STRUNINAZIV
STRUNISPECIJALIST
PROJEKTNOG
MENADMENTA
(stru.spec.oec.)
STRUNISPECIJALIST
KOMUNIKACIJSKOG
MENADMENTA
(stru.spec.comm.)
93
SpecijalistikidiplomskistrunistudijProjektnimenadmentobrazujeVasiosposobljavaza
pripremuivoenjeprojekatauprojektnousmjerenimpoduzeima,sloenijihznanstveno
istraivakihprojekata,projekataujavnomsektoru,zaorganizacijucjelovitogaprojektnogradau
organizacijamaukojimaeseprojektiostvarivati.
SpecijalistikidiplomskistrunistudijKomunikacijskimenadmentobrazujeVasi
osposobljavazarazvijanjekorporativnihkomunikacijateupravljanjeposlovnimidrugim
informacijama,posebnouvoenjuposlovnih,marketinkihikomunikacijskihakcija,kampanja,
promocija,prezentacijaitd.
Nakonzavretkastudijaosposobljenistezaobavljanjekonkretnihposlovaizadaa
primjerenodostignuimauobiajenimuposlovnomsvijetu.
Trajanjestudija:2godine(4semestra)
ECTSbodovi:120
Struninaziv:strunispecijalist/strunaspecijalistica
projektnogmenadmenta(stru.spec.oec.),ili
strunispecijalist/strunaspecijalistica
komunikacijskogmenadmenta(stru.spec.comm.)
kolarina:19.000,00knuzmogunostugovaranjaobronogplaanja(6rata)ipopustomza
jednokratnogotovinskoplaanje(5,5%).Ucijenikolarineuraunanajeonastrunaispitnaliteratura
kojajeizdanaunakladiVisokekole.
Detaljneobavijestioprogramima,upisima,uvjetimastudiranjairaduVisokekole
moetepogledatinawww.vspu.hr
94
FAKULTETZAMENADMENTUTURIZMUIUGOSTITELJSTVUOPATIJA,SveuiliteuRijeci
Polovicom prolog stoljea, dok je turizam, posebno onaj meunarodni, bio tek na horizontu, javila se inicijativa
lucidnih pojedinaca za osnivanje visokokolskog obrazovanja kadrova za turizam. Od 1960. godine, kada je osnovana Via
ekonomska kola turistikog smjera, traje proces obrazovanja koji je naem, i ne samo naem turizmu, te drugim sektorima
gospodarstvaidrutvadaoprekodesettisuavisokoobrazovanihkadrova.Trebaliuopegovoritiokakvomjedoprinosurije
kadajeopepoznatodaovjek,naroitouturizmu,predstavljaosnovnupolugurazvoja.Tajpolustoljetniputnijebiolagan.Iz
objektivnonametnutihformalnihoblikarazvoja,institucijaje1993.izalakaosamostalanHotelijerskifakultet.Trebalojepuno
hrabrosti, inicijative i snage da se pokrene tijek brzog, na svjetskim programskim standardima utemeljenog visokokolskog
obrazovanjazaturizamiugostiteljstvo.
Nasljee, koje dananje i budue generacije nastavnika i studenata primaju uz obvezu da ga, kaobogatije i vrednije, prenesu
generacijamakojedolazejeneosporno:
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Od strane SACENInternationala, u travnju 2010.g., Fakultet je dobio priznanje kao najbolja obrazovna institucija za
turizamujugoistonojEuropi.
Studijski programi Fakulteta, unatrag puno godina, visoko koreliraju s programima najboljih uilita u Europi i
SjedinjenimAmerikimDravama.
ModelECTSsustavanaFakultetujegotovooptimalnouoblien.Naalost,prvenstvenoizobjektivnihrazloga,potrebe
primjeneBolonjskogprocesanisupratilimaterijalniikadrovskiresursi,tojeimaloodrazanadiokvalitetestudija.U
tom raskoraku bit e potrebno pronai prijelazna rjeenja s ciljem najvee kvalitete studija, znanja i konkurentno
nadmonihkompetencijastudenatanatriturada.
Fakultet ima izvrsnu suradnju s nizom inozemnih visokih uilita. Suradnja naravno nije u dvadesetak potpisanih
ugovora o suradnji ve u stvarnoj razmjeni nastavnika, suradnika, studenata i, sve vie, u radu na zajednikim
projektima.
InteresstudenatazaFakultetjeizuzetan.Upravilupostojidvaputaveiinteres,negotojemogueupisati.Prolaznost
studenatanaprvojgodinijepreko50%,daljepogodinamarastepajenaetvrtojgodinioko90%.Nauzorkunajboljih
studenata njih 87% jako je zadovoljno to je upisalo Fakultet. Najbolji studenti stiu pravo na nagradno struno
putovanje u trajanju od tri dana. U jako ogranienim mogunostima maksimalno se potie istraivaki rad i
stvaralatvo, sportske, kulturne i druge aktivnosti. Prema ozbiljnim procjenama oko 40% svih rukovodeih mjesta u
turizmu dre bivi studenti Fakulteta. I ne samo u turizmu, jer su diplomirani studenti na pozicijama regionalnih
direktorabanaka,savjetniciuministarstvimaidr.
Na Fakultetu radi 47 doktora znanosti i 14 magistara znanosti. Meu njima veina su mlaa i mlada generacija koja
garantirasiguranprosperitetFakultetanarednihdesetljea.Jakosepotierazvojiusavravanjesuradnikainastavnika.
Odlasciuinozemstvoprerastajuunormalnioblikusavravanja,astruniiznanstveniradusvijeturadapostatedio
normalnog radnog angamana. To su tek naznake meunarodne i domae znanstvene i strune afirmacije svakog
zaposlenikaFakulteta,atimeisamogFakulteta.
Zadatak je Fakulteta da na vrijednom nasljeu napravi novi iskorak u kvaliteti i pozicioniranju Fakulteta kao vrhunske,
meunarodnoprepoznatljiveinstitucije.Konkretnije,ciljevisu,uosnovnimcrtama,sljedei:
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Materijalnipreduvjetirada,prvenstvenomstudentskihoteliprehrana,azatimekoHotel,ekomarina,anexizgradeza
nastavuikabinete,sportskadvorana.
SnanoibrzootvaranjeFakultetapremaokruenju,prvenstvenolokalnimsamoupravama,gospodarstvu,institucijama
sustavaicivilnomsektoru.
Stalno,aprvenstvenomeunarodno,usavravanjesuradnikainastavnika.
Smanjenje broja studenata u klasinom obliku obrazovanja i promocija brojnih oblika cjeloivotnog obrazovanja.
PrerastanjeuFakultetkojidrutvu,prvenstvenoturizmu,dajeelitne,vrhunskikompetentnekadrove.
Fakultet u cijelosti slijedi Strategiju 2007.2013. Sveuilita u Rijeci i u Sveuilitu vidi snaan oslonac i poticajno okrilje koje
svakoj sastavnici pomae da ostvari svoje razvojne ambicije. Polazei od izuzetne kvalitete studenata i nastavnika, visoke
uinkovitosti organizacije i razvijenog sustava za provjeru i prikupljanje studijskih bodova Fakultet intenzivne aktivnosti
usmjeravanapodruja:
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9
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9
Inoviranjestudijskihprogramaioblikastudiranja,teuveembrojuizbornihpredmeta,kojipratedugoronetrendove
razvojaturizmainjegovogokruenja,snaglaskomnaspecifineobliketurizma.
Preferiranju preddiplomskih, diplomskih i poslijediplomskih studijskih programa s razvijenim praktinim, odnosno
istraivakimsadrajima.Tijekom2010./2011.godinezapoeojeposlijediplomskidoktorskisveuilinistudijPoslovna
ekonomijauturizmuiugostiteljstvu.
Kao istinske novine istie se specijalistiki poslijediplomski doktorski studij Zdravstveni turizam, koji koji e se
organizirati zajedno s Medicinskim fakultetom i Filozofskim fakultetom te doktorski studij Menadment odrivog
razvojasdijelomnajkompetentnijihnositeljaizHrvatske,ItalijeiAustrije.
Uvoenjunovihsadrajasticanjakompetencijakonkurentnihnatritupoput:
novihstranihjezika(ruski,kineski,japanski);
95
9
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praktinih programa podizanja kompetentnosti i kompetitivnosti studenata s izravnom osposobljenou za

angairanjeusvijeturada;
kodegasesvesteenekompetencijeupisujuuDiplomuSupplement.
Trajnomsudjelovanjunajboljihkadrovaizgospodarstvaurealizacijistudijskihprograma,uemuseveotilodaleko
naprijedsgostimapredavaimautrajnomstatusu,ukljuivoistrance.
Ponovnouvoenjeobavezne,aliorganiziranementoriranepraksezastudenteuzemljiiinozemstvu.
Posebnotrebaistaida:
je17djelatnikaFakultetazavrilorazliiteoblikeusavravanjaipripremazaizraduEUprojekata,
seuvodipraksa strunogiznanstvenogangairanjamladihsuradnikainastavnikausvijeturada.Povrlopreciznom
ugovoru Fakulteta i domaina, djelatnici stjeu kompetencije i na jedini mogui nain osposobljavaju se za prijenos
kompetencijanastudente,aliizadoprinosunapreenjuposlovanjairazvojaupoduzeima,lokalnimsamoupravamai
drugimradnimsredinama.
Kaoznanstvenonastavnainstitucija,Fakultetsebrzootvarajerjestratekasuradnjasokruenjemodnajveegznaaja.Od
najveegjeinteresadaFakultetbrzoprerasteuuilitetreegeneracije,dvosmjernokontinuiranopovezanosgospodarstvom,
lokalnom samoupravom, institucijama sustava i civilnim sektorom. Fakultet ima neusporedivu konkurentsku prednost u
odnosu na druge fakultete, jer se razvija i radi, zajedno s ljudima koji nose hrvatski turizam, i ne samo turizam, zajedno s
naelnicima i gradonaelnicima, naravno i djelatnicima turistikih zajednica, praktino sa svim sektorima za koje obrazuje
kadrove.
Meunarodni centar za turizam i odrivi razvoj, kao presudan initelj budueg razvoja, kljuni je projekt za materijalne
preduvjeterada,studiranjaiistraivanja.
Posvojemsadraju,kljunesastavniceprojektasu:
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Studentskihotel(sprehranom)kapacitetado300leajeva,odkojih50zameunarodnurazmjenuprofesoraistudenata.
Edukacijski,aliikomercijalniHotelUNIRIkapaciteta80smjetajnihjedinica.
Aneksizgradefakulteta(predavaonice,kabineti,gastrokabinet)povrine50006000m2.
Edukacijskaluica(marina)skomercijalnimsadrajimai2030vezovazapotrebeFakulteta.
Sportsko rekreacijsko komercijalna zona (M1,2) s dvoranom kapaciteta 400 gledatelja za zajedniko koritenje s
lokalnomzajednicom.
Cijeli koncept projekta zamiljen je na nain da u potpunosti ouva mjesto Iku i autohtonost ivota i nasljea, a da
istovremenoznatnouveaukupnistandarddomaegstanovnitva.
ZadacikojisupredFakultetom,njegovimdjelatnicimaistudentimaiziskujunesamovelikuvolju,negoioptimizam.
Posebno
iziskuju
odravanje
duha
stalne
mijene
i
prilagoavanja.
DIJAGRAM INTERNE STRUKTURE FAKULTETA
96
U skladu sa zahtjevima bolonjskog procesa, Fakultet nudi programe preddiplomskog (sveuilinog i strunog), diplomskog sveuilinog,
poslijediplomskogspecijalistikogidoktorskogstudijakaoiraznedrugeoblikecjeloivotnogobrazovanja.Akademskegodine2004./2005
uspostavljen je Europski sustav za prijenos i prikupljanje studijskih bodova (ECTS), koji omoguava lako itanje i usporeivanje svih tipova
studijskihprograma.ParalelnoseuvodiirazvijaFirstClassHonoursDegreesustavzamjerenjeishodauenja.
97
Croatian Communication Association

International Federation of Communication
Associations
BOOK OF ABSTRACTS
KNJIGA SAETAKA
Society
and
Te c h n o l o g y
2011
SOCIETY AND TECHNOLOGY 2011
DRUTVO I TEHNOLOGIJA 2011
This work has been supported by the Ministry of Science, Education and
Sports of the Republic of Croatia, under the grant No.128-0000000-3620:
CROATIAN MEDIA COMMUNICATIONS IN A CONVERGENT ENVIRONMENT /
HRVATSKA MEDIJSKA KOMUNIKACIJA U KONVERGENTNOM OKRUENJU
Head of the research project / Glavni istraiva: Prof.dr.sc.Mario Plenkovi
(Book No.4 / Knjiga br.4)
Hotel Excelsior (Lovran) - Croatia/Hrvatska

28.6.-30.6.2011

Društvo I Tehnologija 2011.

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Croatian Communication Association

International Federation of Communication

Hotel Excelsior (Lovran) - Croatia/Hrvatska

Prof.dr.sc. Mario Plenkovi & Prof.dr.sc. Vlado Galii (Edited by)

DRUTVO I TEHNOLOGIJA (1994-2011)

SOCIETY AND TECHNOLOGY (1994-2011)

Sveano otvaranje skupa i radni poetak utorak 28. 6.

kulturnog identiteta s druge strane, uvjetovao je primjenu

cultural identity on the other side, has caused indispensable

prirode. Holistikim promatranjem krize (globalne,

between man and nature. Holistic observation of crises

KVALITETA OBRAZOVANJA I NOVE

EDUCATION QUALITY AND NEW

changes, to offer more attractive and more efficient forms of

s naglaskom na dvije krajnje skupine arolike uenike

needs. Advantages and disadvantages of the existing, legally

Mikrooekonomie innerhalb des BachelorStudiums der

strategies and a continuous process of seeking educational

analizira sadanje stanje i obiljeja hrvatskog visokog

multimediapresentation, university education, techniques,

has an important socioeconomic role in the development of

odnose (od 16 do 18 godina 45%), da vode rauna o

subjects related to sexuality and that they are well informed

obrazovni menadment, upravljanje promjenama, nova

visoka uilita, studenti uz rad, model studiranja, efikasnost

broadband connection. As the Internet and mobile devices

obrazovanja. Autori u radu analiziraju primjenu i nove

unutarnje organizacije, materijalna oprema i usluno

The transition involves a number of problems which may be

objekt treba pridruiti unaprijed definiranoj grupi ili klasi na

that Novi list devotes most space issues on the EU and

Vjesnik rangiran tek kao etvrti. Ipak, Vjesnik i Novi list su

i izgradnji prepoznatljivosti destinacije imaju odnosi s

media relations play very important role in promoting and

nowadays business is signed by cultures contact there is a

prilagoavanja svih oblika i elemenata komunikacije

Im Germanistikstudium an der Philologischen Fakultt der

Dr. phil. Annette urovi Diplom 1988 an der Humboldt

Schlsselwrter: Kognitives Shadowing, Eignungstest,

Konstruktionen beschrieben werden kann. Wenn sich die

In der empirischen bersetzungswissenschaft werden immer Prof.Dr.ling.merc.GydeHansenforschtundunterrichtetan

Was wird in der Praxis verlangt, d.h. wie sieht der

Wie lassen sich Fhigkeiten und Fertigkeiten

Lassen sich individuelle Kompetenzen, z.B.

Welche Annahmen, Anstze, Modelle und Resultate sind in

Im vorliegenden Beitrag wird ein dem bersetzen von Doz.Dr.AlenkaKocbekDozentinfrFachsprachenander

Schlsselwrter: Rechtsbersetzung, Kulturem, Mem,

Obwohl grenzberschreitende Kommunikation eine reiche Doz.Dr.VlastaKuigeboren1959inSlowenien(Maribor).

Habilitation 2010 (bersetzer als interkultureller Vermittler

wird. Die Maschine hat/empfindet ja keine Emotionen,

Schlsselwrter: Emotion, bersetzbarkeit, maschinelle

Die multikulturelle Welt beruht auf den interkulturellen

Key words: multilingual communication, ICT, translation,

translation memories (TMs), natural language processing

betrachten. Behandelt werden die finnischen Gesetze im

der Diskussion ist weiter die Frage zu stellen, wie offenbare

IndieserArbeitsollvornehmlichaufdieProblematikbeider Manuela Svoboda geboren 1973 in GroGerau, Deutschla

Schlsselwrter: Franz Bach, Otoaner Regimentsgeschichte,

Schlsselwrter: Performance, Popliteratur, Popstar, Image

ICT, raunarstvo u oblaku, IT kao usluga, program kao

in the new information society, the very development of

SOCIETY AND INTERGENERATIONAL

often neglected, although it should have been evaluated,