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The Intellectual Trajectories and Humanistic Concerns of the


Political Economy of Communication
Cao Jin , Zhao Yuezhi
Abstract :As one of the important approaches to communication studies, the intellectual trajectories of the political economy of
communication are closely intertwined with the establishment and planetary expansion of capitalism as a socio -economic system on
the one hand , and the development of social movements aiming at transcending this system on the other.This approach not only
remedies the pitfalls of the administrative and market -oriented mainstream American communication research tradition , but also
lays bare the social power relationships underpinning the production of mainstream communication research.While offering pro-
found critiques of excessive commercialization , concentration, de -regulation, as well as the increased statist orientation of capi-
talist communication institutions and processes, political economy of communication scholars also foreground the multi-faceted so-
cial struggles aiming at transforming the current capitalist social order .
Key Words:The Political Economy of Communication;Marxism ;M edia Imperialism;Audience Commodity

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Robert W .
McChesney , The Political Economy of Communication and the Future of the Field , Media , Culture &Society , Vol .22 , N o.
1,
2000 .