96

1
-------------------------------------------------------



10 100

2558


2
2035





07:0019:00.




435,000
5
(IRR) 164
(NPV) 587,710.38 (PB) 1
: , ,
__________________________________________
1


2 1 ( 2557)
 97

Internet free

2 1 ( 2557)
 98

1.

2.
2557

1.


2.

3.
(SWOT
Analysis)
4.


5. /

2 1 ( 2557)
 99

6.

7.



SWOT Analysis
(Strengths)
1.

2.


3.

4.

5.
6.


(Weaknesses)
1.
2.

3.

4.

2 1 ( 2557)
 100

(Opportunities)
1.


2.
3.

(Threats)
1.
2.

3.

(T : Target Market)

9,00015,000
2035

(P: Positioning)

wifi

2 1 ( 2557)
 101

(Place Strategy)


7-11

(Product and Price Strategy)

22 oz. 8 oz.


30 40 45
30 40 45
30 40 45
30 40 45
30 40 45
- 40 45
- 40 45
- 40 45
- 40 45
- 30 -
- 30 -
- 30 -
- 30 -
- 30 -
- 30 -

2 1 ( 2557)
 102

(Promotion Strategy)
IMC

1. Social network Facebook Instagram
2.
3.
4.
5.
6. 5
1
7.

1 9,400 1.5%


o
o
o
o

o
o
o

2

2 1 ( 2557)
 103

435,000 1
1,638,000 2 1,719,900 3 1,805,895 4
1,896,190 5 1,990,999 1 317,746
2 263,353 3 293,562 4 325,287 5
275,442
(PB) 1 (NPV) 587,710.38
(IRR) 164 %

. []. : http://th.wikipedia.org/wiki/, 2557.

? ?. []. :
http://www.futurelifenetwork.com/articles/frontend/detail/id/5, 2557.
. . , 2528.
. []. :
http://www.smartsme.tv/article_detail.php?gid=5&id=86, 2557.
. . 7 :
, 2538.
. 2 : ,
2538.
. . 1 :
, 2540.
. . :
, 2541.
. . : ,
2540.
PEST Analysis .

2 1 ( 2557)
 104

[]. : http://eiamsri.wordpress.com/2011/06/03/pest-
analysis, 2557.

2 1 ( 2557)