Information+Design

+Networks+Technologies
The images persuasive power lies in the way
it forces the viewer to fill in the details
themselves, drawing on knowledge from history
and popular culture (VIA 11).
The way that the information is communicated is
directly related to the form used to convey it; this is
what we call its design. When we think about
design, we tend to get caught up in ideas of taste,
but good design in campaigns is design that
engages people, using the aesthetic language of its
audience and presenting visual information in a
compelling way (VIA 12).
Ultimately, a good design for
visualising information for advocacy
is one that achieves its intended
purpose within a network of cultural,
social and political interactions (14).
The ways in which information can
be procured and deployed through a
network are also affected by the use
of and access to technology (14).
It is impossible to separate the way
that people and their networks
acquire and use information from the
technologies that they use to do
so (14)
Its important to learn to combine these factors:
to know how best to use the available
technology, in order to deliver the necessary
information in its appropriate form or design, to
the relevant networks of people. This
combination will determine the communicative
power of the images we create and, ultimately,
the effectiveness of our campaigns (15).
Of course, this is not a science but an
art. Nonetheless, it is possible both to
learn the techniques and to become
more sensitive to what works and what
doesnt (15).
 Color film was
built for white
people

What does the

dropping eect
do that another
eect wouldnt
have?