HR AND ITS ISSUES FACED BY UFONE COMPANY 2014

Contents

CONTENTS 1

ABSTRACT 2

ACKNOWLEDGEMENT 3

1. INTRODUCTION 4

1.1 HRM OF UFONE: 4

1.2 STRUCTURE OF UFONE 5
1.3 DEPARTMENTS : 5
1.4 HRM DEPARTMENT STRUCTURE: 6

2. PROBLEMS 7

3. REVIEW ANALYSIS 7

4. QUESTIONNAIRES 8

FEEDBACK 12

5. CONCLUSION 13

6. REFERENCES 13

1
HR AND ITS ISSUES FACED BY UFONE COMPANY 2014

Abstract
Ufone is the second largest cellular network in Pakistan. The head o ff ice o f the ufo ne is
loca ted in 1 3- B, F- 7 M arka z I s la mab ad, Pa k is ta n. Eve r y Or ga niza tio na l whether its
multinational, private business or Govt. Offices depend on its people. Telecom industry is
growing in Pakistan with new companies is getting license the co mpetitio n is tho ugh as a
res ult is c o ns umer is getting be ne fits a nd e njo y low ca ll ra te. W ith a pop ulatio n o f
15 millio n co untr ie s Ufo ne is o ne o f the be st te lec o mmun ica tio n ne twork s that
ge nera te re ve nue. Ufo ne Co mp a ny co mme nced its op era tio ns und er the b ra nd
na me o f Ufo ne fr o m Is la mabad o n Ja nuar y 2 9 2001. Ufo ne P ro vide two k ind s o f
ser vice s tha t is Ufo ne Pr epa y a nd Pos t P a y. I n pos t p a y the y pr o vid e a lot o f
packa ge s s uc h as Uwo n, Us ha re, P ub lic De ma nd etc . in po st p a id the y p ro vide a
Black Be rr y, pa yme nt c ho ice, va lue add ed se r vice e tc. Ufo ne has a lwa ys p la yed a
vita l r o le in the de ve lop me nt o f ce llu lar ma rket in Pak is ta n. It h a s b e e n a s te p
a he a d in in t r o d uc in g a n in n o v a t iv e p r o d u c t in t h e ma rke t. Ufo ne adop ted
the po lic y o f s imp lifie d tar if fs with no hidd e n c ha r ge s. Ufo ne ta r ge ted the midd le
c las s, b y introd uc ing lo w rates. U f o ne ha s ne t wo r k c o v e r a ge in mo r e t ha n
5 8 8 5 lo c a t io ns a n d a c r o s s a ll ma jo r h ig h w a ys o f t h e co untr y. Mob ilink has
910,000 s ubs cr iber s a nd Ufo ne has 5 65,000 s ub scr ibe rs. A c c o r d in g to t he la te s t
ma r k e r s u r ve y t h e r e is 7 0 . 6 4 % a n n u a l g r o wt h in t h is sec to r. So whe n Ufo ne
will c ha nge the ir te c hno lo gy the ma rke t is ope n fo r the m bec a use the ir p r ic es are
low a nd the y a re c ate r ing to midd le a nd lo wer midd leclass which has quite big ratio
in Pakistan

2
HR AND ITS ISSUES FACED BY UFONE COMPANY 2014

Acknowledgement

First of all we are thankful to ALLAH ALMIGHTY for giving us such cooperation and supporting
parents who has given us this opportunity to study here.

I would like to especially thank to “Sir Faisal Imran” for giving us such an opportunity to
prove ourselves.

3
HR AND ITS ISSUES FACED BY UFONE COMPANY 2014
1. Introduction

U FONE is a Pakistani mobile network company. Ufone is one of the largest mobile
network services providing company of Pakistan. It consists 18% market share among
mobile operators. It has almost 24 million customers.

Pakistan Telecom Mobile Limited (PTML) is a wholly owned subsidiary of Pakistan

Telecommunication Corporation Limited (PTCL) that started its operations in January 2001
under the brand name Ufone.

As a result of PTCLs privatization, Ufone became a part of the Emirates Telecommunication

Corporation Group (Etisalat) in 2006.

Ufone has network coverage in 10,000 locations and across all major highways of Pakistan.
Ufone currently caters for International Roaming to more than 260 live operators in more than
150countries.Ufone also offers Pakistanis largest GPRS &blackberry Roaming coverage
available with more than 150 Live Operators across 105 countries.

More recently, Ufone has become a focused and intensive leader in VAS, constantly introducing
innovative services, which have been the first of their kind in the Pakistani cellular industry.

As the world of telecommunications advances, Ufone promises its customers to stay ahead,
developing and evolving, to go beyond their expectations, because at Ufone, it’s all about U.

Vision Statement of ufone:

“It’s all about U “

Ufone provides superior Service Quality to its customers. We believe in creating superior values
for our customers and meeting their expectations, by listening to their queries and understanding
their needs, constantly providing efficient customer service and optimized solution with multiple
communication modes and well organized feedback

1.1 HRM of ufone: No doubt ufone has very skilled and talented HR department who are
managing it in a very authorized and efficient way. The main responsibil ities of ufone HR
department are:

 Employment and recruiting

 Transfer, promotion
 Training and development
 Compensation administration
 Health and safety

4
 HR AND ITS ISSUES FACED BY UFONE COMPANY 2014
 Employee relations
 Benefits and services
 Organization planning
 Equal employment opportunity
 Personal information systems
 Behavioral research

1.2 Structure of ufone

BOARD OF DIRECTORS

CEO

P ROJECT DIRECTOR

HR
MARKETING CUSTOMER INFORMATION FINANCE ENGINEERING QUALITY & BUSINESS
AND SALES CARE SYSTEM ASSURANC ADMIN UNIT
E KHI/L HR/FSD

1.3 Departments:
 Finance
 Engineering
 HR & Admin
 Marketing & Sales
 Customer support
 IT
 Information system
 Quality Assurance

5
HR AND ITS ISSUES FACED BY UFONE COMPANY 2014
1.4 HRM Department Structure:

HR DEPARTMENT

TRAINING
& OUTSOURCE
DEVELOPMENT OPERATION
HR
OPERATIONS

Who reports to whom?

SENIOR MANAGER HR

HR MANAGER

ASSISTANT MANAGER HR

SENIOR HR EXECUTIVE

HR EXECUTIVE

6
HR AND ITS ISSUES FACED BY UFONE COMPANY 2014
2. Problems

P
ROBLEMS OF HR IN UFONE COMPANY:
Following are few main problems of HR of ufone:

1. Lack to follow due process policy due to which they are losing their ace employees.
2. Due to lack of proper advertisement of jobs, they are unable to grab talented employees.
3. They are not following the lead the market pay strategy due to which they are facing high
turnovers.
4. Besides many training opportunities, they are not able to fully polish their employee’s
merits.

3. Review Analysis

R EVIEW ON UFONE COMPANY AND ITS ISSUES

Ufone is the second largest cellular network in Pakistan. The head office of the Ufone is located
in 13-B, F-7 Markaz Islamabad, Pakistan. Every Organizational whether its multinational,
private business or Govt. Offices depend on its people. Telecom industry is growing in Pakistan
with new companies is getting license the competition is though as a result is the consumer is
getting benefits and enjoy low call rates.

With a population of 15 million countries Ufone is one of the best telecommunication

networks that generate revenue. Ufone Company commenced its operations under the brand
name of Ufone from Islamabad on January 29 2001.Ufone adopted the policy of simplified
tariffs with no hidden charges. Ufone targeted the middle class, by introducing low rates. Ufone
has network coverage in more than 5885 locations and across all major highways of the country.
Mobilink has 910,000 subscribers and Ufone has 565,000 subscribers. According to the latest
marker survey there is 70.64% annual growth in this sector.

The aim of Ufone is to provide wider coverage, superior connectivity, clear signals & voice
quality. The vision of Ufone is to be the leading telecommunication service provider in Pakistan
by offering innovate communication solutions for our customers while exceeding shareholder
value & employee expectation.

Ufone has maintained itself as the 2nd largest cellular operator in Pakistan with a subscriber base
of around 6.5 million and a market share of nearly 25%. Ufone has seen a subscriber growth rate
of over 200% in the last year, and since the start of 2005 Ufone added nearly 5 million

7
HR AND ITS ISSUES FACED BY UFONE COMPANY 2014
subscribers onto its network. Ufone is providing two kinds of services to satisfy its customer’s
needs as efficiently as possible i.e. prepay and post pay services.

The main responsibilities of Ufone HR is employment and recruiting, transfer , promotion ,

training , development , compensation , administration , health , safety , employee relations ,
benefits and services , organizational planning , organization development , human resource
planning , equal employment opportunity , personnel information systems.

There are three main problems in Ufone HR.

 Lack to follow due process policy.

 Due to lack of proper advertisement they are unable to grab the best employees for their
organization.
 They are not following the lead the market pay strategies due to which they are facing
high turnovers.

To conclude we can say Ufone is day by day exceeding towards success. It is leading many
competitive companies and is succeeding in industry. It is successful in gaining competitive
advantage and fulfilling the needs of customers and coming up to their expectations by providing
them best network in low price.

4. Questionnaires
We identify some issues in Ufone Company and for the Verification of these issues we make
some Questionnaires and for the collection of Data in the Form of Stats. You can easily see the
Questionnaires and its format shown on the Next Page.

15 People take part in this Survey that was based on “Issues Faced by Ufone Company” and
give us there Feedback. Detail of People who contributed in these Questionnaires is also
mentioned in this Report.

8
HR AND ITS ISSUES FACED BY UFONE COMPANY 2014
QUESTIONNAIRES BASED ON ISSUES FACED BY UFONE
ORGANIZATION

Name ___________________ Occupation ___________________ Age ____________

Gender: Male Female

Due to lack of proper advertisement of jobs, company is unable to grab talented employees.
a. Excellent
b. Good
c. Fair
d. Poor

2. They are not following to lead the market pay strategy due to which they are facing high
turnovers.
a. Excellent
b. Good
c. Fair
d. Poor

3. Besides many training opportunities, they are not able to fully polish their employee’s merits.
a. Excellent
b. Good
c. Fair
d. Poor

4. Ufone being a government organization has relatively less human and financial capital
available as compared to its major competitors that are subsidiaries of large multinationals such
as Mobilink and Telenor.
a. Excellent
b. Good
c. Fair
d. Poor

5. More focus on Internal Recruitment.

a. Excellent
b. Good
c. Fair
d. Poor

9
HR AND ITS ISSUES FACED BY UFONE COMPANY 2014
6. Changing technology is also a threat for Ufone because things are changing so frequently in
the market with the change in technology.

a. Excellent
b. Good
c. Fair
d. Poor

7. As Ufone is cellular company and there is cut throat competition among cellular companies in
Pakistan. There are six other companies also working in Pakistan so Ufone would have to face
some growing competitive pressures.

a. Excellent
b. Good
c. Fair
d. Poor

8. Other cellular companies pay equal attention to external recruitment, so Ufone have the threat
of losing the competent employees from external sources.

a. Excellent
b. Good
c. Fair
d. Poor

9. Facing a strong competition from its competitors on providing the best services i.e. Internet
packages, call packages, SMS/MMS packages etc

a. Excellent
b. Good
c. Fair
d. Poor

10. Ufone

a. Excellent
b. Good
c. Fair
d. Poor

Any Suggestion _____________________________________________________________

__________________________________________________________________________

10
HR AND ITS ISSUES FACED BY UFONE COMPANY 2014
Details of People shown below who Take Part in Questionnaires and Give there Feedback

S.N O NAME AGE GENDER OCCUPATION

1 Waheed 35 Male Manager (HR)

2 Nadir H Khan 41 Male Manager Proc

3 Rashid Yaqoob 37 Male Sr Exective HR

4 Ayesha Younas 27 Female Sr Exective HR

5 Soham Bin Zafar 31 Male Exective HR

6 Shehryar Aman 32 Male Sr Exective HR

7 Anas Bashir 30 Male Sr Exective HR

8 Fatima Sikander 28 Female Sr Exective HR

9 Essam 28 Male Sales.Sr.Exective

10 Hibba 29 Female Exective HR

11 Mehwish Khan 33 Female Brc.Proc

12 Fakhar Malik 37 Male AM/Pro Dept

13 Khalida Khan 36 Female Working/Exc-HR

14 Robert Seozuze 43 Female HR

15 Shehryar 31 Male Security Exective

11
HR AND ITS ISSUES FACED BY UFONE COMPANY 2014

Feedback
Individual Feedback about each Question is shown below

SNO EXCELLENT GOOD FAIR POOR

1 0 15 0 0
2 1 7 7 0
3 0 10 5 0
4 0 6 8 1
5 1 13 1 0
6 0 9 6 0
7 1 12 2 0
8 1 8 6 0
9 3 8 4 0
10 9 6 0 0

CHART DISTRIBUTION OF ABOVE STATISTICS

16
1 1
14 2
4
5
12 6 6 6
7

10 8 Poor
Fair
8 15 13
12 8 Good
6
10 8 Excellent
7 9 9
4
6
2 3
1 1 1 1
0
1 2 3 4 5 6 7 8 9 10

12
HR AND ITS ISSUES FACED BY UFONE COMPANY 2014

COMBINED RESULT OF FEEDBACK

EXCELLENT GOOD FAIR P OOR
10.67% 62.66% 26% 0.67%

5. Conclusion
Telecom Industry is most growing industry of Pakistan still huge investment required for
coverage. The market also has strong competition after the entrance of china Mobile Company as
player .Competitors are hiring professionals to entertain the customer which is resulting
technological implementation and value added services. People are worried about call rates they
don’t prefer particular company. Consumer searches good service with lowest call rates although
companies are min imiz ing ca ll ra te s this will re s ult mo re gro wth in the mark et.
Ufo ne b r ing a ma zing pack a ges to a ttrac t the c usto me rs. Ufo ne p ro mo te their product
through TV commercial, Newspaper, Radio, Internet etc. The choice of people is Ufone because
Ufone price level is low and affordable that every one can say “it’s all about U”

6. References
www.google.com
www.slideshare.com
We used these references for the collection of Logos, Pictures But our most of work is done by
ourselves and importantly questionnaires and their feedback done practically.

13