UNIT 5:

GROUPS

LESSON 4:
SOCIAL NETWORK
 SOCIAL NETWORK
- is a social structure that
exists between actors—
individuals or organizations.
A social network
indicates the way that
people and
organizations are
connected through
various social
familiarities, ranging
from casual
acquaintance to close
familial bonds.
Node- The person or
organization
participating in the
network
Ties- are the various types of
connections between these
nodes. Ties are assessed in
terms of strength. Loose
connections, like mere
acquaintances, are called
weak ties. Strong ties, like
family bonds are called strong
ties.
The study of social
networks is called either
social network analysis or
social network theory.
 SOCIAL NETWORK THEORY

-is the study of how people,

organizations or groups
interact with others inside
their network.
EGOCENTRIC
 EGO- CENTRIC
Ego-centric networks are
connected with a single node
or individual. For example,
you, the node, connected to
all your close friends.
SOCIO- CENTRIC
 SOCIO- CENTRIC
- are closed networks by default.
Two commonly-used examples of
this type of network are children in
a classroom or workers inside an
organization.
OPEN SYSTEM
 OPEN SYSTEM
- In open-system networks, the
boundary lines are not clearly defined.
A few examples in this type of network
are America's elite class, connections
between corporations, or the chain of
influencers of a particular decision.
SOCIAL MEDIA