canopy.

ro TAKING DIGITAL TO NEW HEIGHTS

 The old way vs the new way to grow a business

CRISTIAN IGNAT

canopy.ro TAKING DIGITAL TO NEW HEIGHTS

The old way to grow a business: build a brand, advertise, build customers.
The new way to grow a business: create the customers, they’ll build your brand.
Marty Neumeier

canopy.ro
canopy.ro TAKING DIGITAL TO NEW HEIGHTS
 AWARENESS

$$$ $$$ INTEREST

$$$
$$$ $$$ $$$ CONSIDERATION
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$$$ $$$ $$$
$$$ INTENT
$$$
EVALUATION

PURCHASE

CUSTOMERS
PURCHASE FUNNEL canopy.ro
canopy.ro TAKING DIGITAL TO NEW HEIGHTS
 The tribe / brand supports
the company EMPOWERMENT FULFILLMENT

Customers build a brand

tribe ENGAGEMENT SENSE OF BELONGING

Customers will improve

your product / service DELIGHT INCREASING TRUST

$$$ SATISFACTION CONFIDENCE

canopy.ro
canopy.ro TAKING DIGITAL TO NEW HEIGHTS
 Step 1: Focus on your customers.

canopy.ro
canopy.ro TAKING DIGITAL TO NEW HEIGHTS
 Product or Service
Features
Benefits
Experiences Shares on fb
Talking about your brand at beer (or conferences)
Meaning Recurring customers + new customers

canopy.ro
canopy.ro TAKING DIGITAL TO NEW HEIGHTS
 Interesting numbers by Marty Neumeir

In many categories the most loyal 10% of your customers  50% of revenues
5% increase in loyal clients can produce 95% increase of profits
50% of customers would pay a 25% premium before switching brands.

canopy.ro
canopy.ro TAKING DIGITAL TO NEW HEIGHTS
 You don’t want ALL customers, you want CERTAIN customers. You want a very strong tribe.

canopy.ro
canopy.ro TAKING DIGITAL TO NEW HEIGHTS
 Try to surprise your customer. Always.

canopy.ro
canopy.ro TAKING DIGITAL TO NEW HEIGHTS
 Ideas tested @Canopy with Canopy brand

canopy.ro
canopy.ro TAKING DIGITAL TO NEW HEIGHTS
 Your business is NAKED online.

canopy.ro
canopy.ro TAKING DIGITAL TO NEW HEIGHTS
 canopy.ro
canopy.ro TAKING DIGITAL TO NEW HEIGHTS
 Main objective at this course: build an online strategy for a Toy Store.

canopy.ro
canopy.ro TAKING DIGITAL TO NEW HEIGHTS
 Courses:

Curs 2: Analiza concurentei si a publicului tinta.

Curs 3: Features. Advantages. Benefits – cum ne stabilim diferentiatorii si cum ii scoatem in evidenta.

Curs 4: Canale de promovare online

Curs 5: Masurarea performantei online.

Curs 6: Google AdWords.

Curs 7: Google AdWords.

Curs 8: Facebook Ads, Instagram, Linked In Ads.

Curs 9: Email Marketing, Marketing afiliat.

Curs 10: Oportunitati pe mobil.

Curs 11: Cum sa-ti alegi partenerii cu care sa colaborezi online (platforma, hosting, agentie etc.).

Curs 12: Test final – prezentare proiecte.

canopy.ro
canopy.ro TAKING DIGITAL TO NEW HEIGHTS
 CRISTIAN IGNAT | cristian@canopy.ro

canopy.ro TAKING DIGITAL TO NEW HEIGHTS