Business Ideation Worksheet

Product / service
Product/Service
- Foods (Spagetti Aglio Olio And
Internal External
Chicken Popcorn)
Strength: Opportunities:
-We are only one -We aim to
that sell this food university
in UPSI. students that
-It is considered using social
as complete meal medias to enable
as it is contained us to promote our
carbohydrate, products easily.
protein, fibre and -Most students
fats. are willing to try
- Reasonable new things.
price and
satisfactory.

Weakness :
-The food itself
does not familiar
with local taste
buds
 Competitions

-The product is
For whom? not favourable
enough
- UPSI students -Single location
which is
targeting only
Why? What are the customer’s pains? UPSI students
Issues? means limited
reach.
These foods are hard to find and are
not sold in cafe. In addition, students
love different foods. Besides, students
are busy and do not have time to go to
the cafe to buy food so the food we
Threats:
provide can satisfy the students. It can
- The food or
also be eaten anywhere. things are sold by
other groups are
cheaper and
something more
interesting.

Competitive Advantage (Differentiation/Speciality)

- Our group are the only seller that sell spagetti delicious in UPSI with affordable price so that
makes no competition with other seller.
- In addition, we sell chicken popcorn spicy but it so delicious.

Channels (Seller-Customers-Seller)

- COD will be free to someone live in college (KUO)

- COD will charge RM1 to other places.
Marketing tactics

- We create an interesting logo to get buyers’ attention.

- We use red colour as the main colour for our logo to present and we write the sentences that
get people interested in our promotions.
- We are promoting the onigiri via whatsapp group, story Instagram and facebook page.
- We put affordable price.
Your goals

- Our goals is to provide solutions for students who are hungry but too busy to go out to buy food
and for them to have something to eat during breaks.
- As for financial goal, we target to reach the target sales of RM100 for each member, making it a
total of RM600 as a team.