Sources of Opportunities

and 7p’s
Group 2
Energizer
Ice Breaker /
Review
1. Which of the
following is part of
the 4p’s?
2. Which of these levels of
products increase the
competitiveness of a product
or service?
3. Which of the 4p’s refers
to the activities to make
product / services known to
the customers?
4. A word of ______ is a kind
of promotion wherein people
are inspired to tell other
people about the product or
service?
5. Which stage of
distribution channel refers
to the ‘direct-marketing’?
6. Which type of
promotion is online
promotion under?
7. Which is not part of the
additional P’s of Marketing
Mix according to Booms and
Bither?
8. Which method of pricing
strategy that sets the price in
comparison with its
competitors?
9. Who said “Good
marketing makes the
company look smart. Great
marketing makes the
customer feel smart”?
10. Which of the following
involves the range of activities
involved in the creation and
delivery of goods?
Product #1 – Pandesal
1. Product name: Pandelight
2. Logo:

3. Tagline: Fill your stomach with delight.

Product #2 – Coco Jam
1. Product name: Coco Delight
2. Logo:

3. Tagline: Delight in every bite with

coco delight.
Sources of Opportunities
Sources of Opportunities:
Product/
# Opportunities Service Problem Solution
Our product seeks to
Some students /
- People’s feed these people so
teachers can’t have
1. Interest. Pandelight they can have more
breakfast before
- Past (Pandesal) energy for the day
going to school.
Experiences.

- People’s Coco Delight is

Pandelight can be a made to be paired
2. Interest. Coco Delight
boring bread for with Pandelight as a
- Past (Coco Jam)
some. spread.
Experiences.
Pandelight 7p’s
Pandelight – 7p’s
1. Product:
• Core Customer Value – the main value of the product is
to feed students and teachers who can’t have breakfast at
home.
• Actual Product – as the product is still in theory there are
no actual product yet.
• Augmented Product – Buy 10, Get 1 Free. Every ten
pandelight bought, an extra pandelight is given for free.
Pandelight – 7p’s
2. Price: Cost-plus Pricing
- For one batch of pandelights (40 pcs.)

• Total price of ingredients: 63 php

• Intended profit: 20%
~ 63 x 0.2 = 12.6 or 13 php
• Cost-plus pricing = 63 + 13 = 76 php
• 76/40 = 1.9 or 2 php would be the price of one
pandelight
Pandelight – 7p’s
3. Place
- Channel 3 or direct-marketing.

4. Promotion
- Advertising online, and by word of mouth.

5. People
- this includes the group members, and
potential customers such as students and
teachers.
Pandelight – 7p’s

6. Process
- the team would help each other in making
the pandelight and in selling the product
as well.

7. Physical Evidence
- since the product is still in theory there are
no physical evidence except for the logo.
Coco Delight 7p’s
Coco Delight – 7p’s

1. Product:
• Core Customer Value – the main value of the
product is to be paired with pandelight as a spread for
the bread.
• Actual Product – as the product is still in theory
there are no actual product yet.
• Augmented Product – a promo code can be found
inside the sachet, customer can win school supplies
Coco Delight – 7p’s
2. Price – Cost-plus Pricing
- For one batch of Coco Delight is 250 ml., one sachet
of Coco Delight is 10 ml. There are 25 sachets in one
batch.

• Total price of ingredients: 52 php

• Intended profit: 20%
~52 x 0.2 = 10.4 or 11 php
• Cost-plus Pricing = 52 + 11 = 63 php
• 63/25 = 2.52 or 3 php would be the price of 1 sachet of Coco
Delight.
Coco Delight – 7p’s
3. Place
- Channel 3 or direct-marketing.

4. Promotion
- Advertising online or by word of mouth.

5. People
- this includes the group members and potential
customers such as students and teachers.
Coco Delight – 7p’s

6. Process
- the team would help each other in making
Coco Delight and in selling the product.

7. Physical Evidence
- since the product is still in theory there are no
physical evidence except for the logo.