QUEZON CITY UNIVERSITY

PROPOSAL NO. 1

ENTERPRISE IDEA (GOPPS)

The Goals The Philosophy The Problem at Hand The Solution
The goal of our product is to We focus on embracing 1: People who have nut 1: We can offer them our
be recognized as the best innovation and offering a allergies is our biggest Plain cookies instead.
cookie in the world. product that will exceed issue.
customer expectations. 2: Put it in the stayro foam to
2: The coating will melt in a chill and to prevent it from
hot environment which will melting easy.
cause the coating to spread
across the wrapper when it
is opened or consumed.
The Objectives
 QUEZON CITY UNIVERSITY

The objective of our product

is to offer a hearty and
delicious cookies that will
satisfy the needs and wants
of the customers.

PROPOSAL NO. 1

MARKETING CONCEPT (8Ps)

Product Price Place Promotion
Product name: DORNIE The estimate price of This This product can be sold We can promote this product
SHELATE Product is around the community, (ei., through posting it in social
-₱ 9.00 - ₱10.00 per piece QCU Batasan campus) media(ei.,facebook,
This product is a no baked -₱ 54.00 - ₱59.00 6pcs. In instagram ) taste test around
chocolate cookie. box the community, as well as by
-₱ 179.00 -₱199.00 20pcs. offering it in sari-sari stores
In box for them to sell.

People Physical Evidence Process Productivity and Quality

 QUEZON CITY UNIVERSITY

- Production Team- who are Step 1- mix the crushed - we will make sure that our
involved in making the biscuits and condense. products are good and safe
product Step 2- mold the mixture in for all.
- Marketing Team- who will circle, put the feeling & mold - the place & stuff will
market the product. it again. undergo sanitation &
Step 3- flatten it like a personal hygiene guidelines.
cookies & coat it with - the enterprise will
- Finance Team- who are chocolate. implement a monthly routine
manage the financial needs Step 4- and lastly wrap it to check the working space
of the enterprise and the and put in the box. and also the stuff if they all
product following the rules.
PROPOSAL NO. 1

MARKETING CONCEPT (8Ps)

Required Start-Up Capital Sources of Start-Up Capital
 QUEZON CITY UNIVERSITY

This product will be needed at least ₱1,000.00 for start- The enterprise sources of start-up capital will get from
up capital including all ingredients and equipment. each members of the enterprise at least ₱62.50 each
and that will be have a total of ₱1,000.00

Slogan: “A nutty cookie, for you, buddy!”

QUEZON CITY UNIVERSITY

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