.

CORPORATE SOCIAL RESPONSIBILITY

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WHAT IS CSR?

CORPORATE SOCIAL RESPONSIBILITY ENCOMPASSES THE ECONOMIC, LEGALETHICAL AND

PHILANTHROPIC EXPECTATIONS PLACED ON ORGANIZATIONS BY SOCIETY AT A GIVEN POINT OF
TIME. CORPORATE SOCIAL RESPONSIVENESS REFERS TO THE CAPACITY OF A CORPORATION TO
RESPOND TO SOCIAL PRESSURES.

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WHAT IS CSR ?

CSR IS THE CONTINUING COMMITMENT BY BUSINESS TO BEHAVE ETHICALLY AND CONTRIBUTE TO

ECONOMIC DEVELOPMENT, WHILE IMPROVING THE QUALITY OF LIFE OF THE WORKFORCE AND
THEIR FAMILIES AS WELL AS OF THE LOCAL COMMUNITY AND SOCIETY AT LARGE.

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SOME FACTS

WHILE 94% OF THE COMPANIES BELIEVE THAT DEVELOPMENT OF CSR STRATEGIES CAN DELIVER
REAL BUSINESS BENEFITS ONLY 11% MADE ANY SIGNIFICANT PROGRESS IN IMPLEMENTING
STRATEGY IN THE ORGANIZATION CEOS ARE FAILING TO RECOGNIZE THE BENEFITS OF
IMPLEMENTING CSR STRATEGIES DESPITE INCREASING PRESSURES TO DO SO CSR PROGRAMMES
INFLUENCE 70% OF ALL CUSTOMER PURCHASING DECISIONS

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COMPANIES TAKING CSR INITIATIVES

TATA GROUP

INFOSYS

BHARTI ENTERPRISES HCL ITC WELCOME GROUP ONGC SAIL ORCHID CHEMICALS AND PHARMA
NDTV AIRCEL

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CSR PROGRAMMES

EDUCATION HEALTH LIVELIHOOD CREATION SKILL DEVELOPMENT EMPOWERMENT OF WEAKER

SECTIONS ENVIRONMENT

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CSR AT WORKPLACE

REMUNERATION ETHICAL HR PRACTICES HEALTH/SAFETY WORK LIFE BALANCE AGE OF EMPLOYEES

DOWNSIZING DIVERSITY IN WORK CULTURE PRIVACYCONCERNS FOR FREEDOM CONSISTENCY
ACROSS DIFFERENT WORK ENVIRONMENTS TELECOMMUTING/WORKING FROM HOME WOMEN AT
THE WORKPLACE

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CSR AND THE ENVIRONMENT

AIR POLLUTION WATER POLLUTION SOIL POLLUTION DEGRADATION OF THE ENVIRONMENT

DESTRUCTION OF LIVELIHOOD INDUSTRIAL ACCIDENTS/WASTE DISPOSAL E WASTE

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CSR INTERVENTIONS EMPLOYEE VOLUNTEERING INFRASTRUCTURAL SUPPORT FINANCIAL SUPPORT
PRODUCT/SERVICE SUPPORT

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&

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PROFILE

Infosys Technologies was started in 1981 by seven professionals with US $250. The company designs
and delivers technology enabled business solutions. Infosys pioneered the Global Delivery Model
(GDM). Infosys has a global footprint with over 50 offices and development centers in India. Infosys
takes pride in building strategic long-term client relationships. In 1997 & 1996, the readers of
Asiamoney voted Infosys ³The best managed company in India

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Infosys was founded on July 2, 1981 by N. R.

Narayana Murthy with six others Nandan Nilekani, N. S. Raghavan, Kris Gopalakrishnan, S. D.
Shibulal, K. Dinesh and Ashok Arora. N. S. Raghavan officially being the first employee of the
company. Murthy started the company by borrowing Rs 10,000/-. Incorporated as "Infosys
Consultants Pvt Ltd.³

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ACHIEVEMENTS
Rated ³Best Employer´ in India by Business Today in 2001. Won the Global MAKE (Most Admired
Knowledge Enterprises) award, for the years 2003, 2004 and 2005. Rated best employer to work for
in 2000, 2001, and 2002 by Hewitt Associates. In April 2009, Forbes rated Infosys among the 5 best
performing companies in the software and services sector in the world. In 2009, Infosys was
considered one of the Business Week¶s 50 Most Innovative Companies.

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CONT«

In 1996, created the ³Infosys Foundation´ operating in the areas of health care, rural uplift,
education, arts and culture. In 1997, started the "Catch them Young Programme", to expose the
urban youth to the world of Information Technology by conducting summer vacation programme. In
2008, along with National Institute of Advanced Studies created 'Infosys Mathematics Prize' for
excellence in Mathematics research.

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Infosys Technologies: The Best among Indian Corporate

As per the Credit Lyonnais Securities Analysis (CLSA), the corporate governance ratings of the
Software firms are higher than those of other Indian firms. Infosys, based in Bangalore, is a publicly
held, ISO 9001 certified company offering information technology consulting & software services.
The software offered include application development, ECommerce & Internet Consulting, Software
Maintenance. Respected across the country, with very strong systems, high ethical values & a
nurturing working atmosphere.
Net income of US 1,155 million and revenue of US 4,176 million. At present having US 20.4 billion
market capitalization

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Narayana Murthy¶s Global Strategy

1)

Global Delivery Model ± Producing where it is most cost effective to produce & selling where it is
most profitable to sell. Moving up the Value Chain ± Getting involved in a software development
project at the earliest stage of its life cycle. PSPD Model ± Predictability of Revenues, Sustainability
of Revenues, Profitability, Decisionmaking and risk taking

2)

3)

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ICSI National Award for Excellence in Corporate Governance Best Governed Companies

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AREAS OF CSR IMPLEMENTATION

LABOUR/HUMAN RTS

HR

ENVIRONMENT

CG ECO DEVP

ETHICS

ACCOUNTABILITY

CSR

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INFOSYS FOUNDATION
Promoted by Infosys Technologies Limited, the Foundation offers the promise of a better tomorrow,
through its projects across India Infosys Foundation has made small, but effective strides in the areas
of:
Social Rehabilitation
Arts
Healthcare
Education

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Awards for the Foundation 'Computer World Award - 2001' International Level. 'The Economic Times
Corporate Citizenship Award,' on behalf of the Infosys Foundation, for outstanding philanthropic
work ± National Level

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SOCIAL REHABILITATION AND RURAL UPLIFTMENT

‡‡‡‡‡‡‡‡‡

Help destitute women Conducted relief work after natural disasters. Made donations towards mid
day meal. Rehabilitation of Devadasis in Karnataka . Compensation to families of martyrs. Works
with red cross society. Monetary aids to Divine Life Society. Helps children with leprosy.
Construction of Orphanages ,hostels, old age homes.

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ARTS

‡ Organizes cultural programs ‡ It traces and honors artistes from different parts of India. ‡
Organizes programs like puppet shows

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HEALTHCARE

The Foundation constructed the Infosys Super-specialty Hospital on the Sassoon Hospital premises in
Pune. This hospital caters to poor patients It has spread its donations for medicines to aged and poor
patients suffering from cancer, leprosy, defects of the heart/kidney, mental illnesses and other
major disorders. It helps this section meet substantial medical expenses and assures them of a
steady source of income for their treatment The Foundation installed office management software
at the KEM Hospital in Mumbai. This enables the hospital to manage store requirements, keep
accounts as well as publish hospital papers and other information on the Web Additional blocks have
been built at the Swami Sivananda Centenary Charitable Hospital at Tirunelveli in Tamil Nadu A
dharmashala was constructed at the Kidwai Cancer Institute in Bangalore The Foundation
constructed a pediatric hospital at the Capitol Hospital in Bhubaneswar, which caters to poor
patients. A CT-scan machine was also donated to the hospital Additional wards were built at the
Swami Shivananda Memorial Charitable Hospital in Pattumadai, Tamil Nadu

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Cont«.

A hospital was built for tribals at H.D. Kote, Mysore In Bellary, a hospital was constructed to treat
patients with brain fever The Foundation has donated ambulances to medical centers and hospitals
in Kanchipuram, Tamil Nadu, Gadag, B.R. Hills and South Canara in Karnataka and Kalahandi,
Chandrashekarpur and Bhubaneswar in Orissa It has also donated high-tech surgical equipment to
hospitals located at Mysore, Bijapur, Bellary and Hubli in Karnataka The Foundation has made
donations to the Drug Foundation for Nuclear Medicine at the cancer hospital in Miraj and the
Kidwai Hospital in Bangalore A leprosy camp was conducted, and relief work was carried out at the
Leprosy Colony in Gulbarga

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LEARNING AND EDUCATION

The foundation has donated 10,200 sets of books in Karnataka alone, and in Andhra Pradesh,
Karnataka, Orissa and Kerala, under its Library for Every Rural School project. Through this program,
the Foundation has set up more than 10,150 libraries in rural government schools. To simplify the
standard of computer education for students in rural areas, a separate book has been written and is
being distributed under the library project. To identify and help students in dire need, the
Foundation works with Prerna, an NGO in Raichur and Bangalore, and Vidya Poshak in Dharwad, to
distribute scholarships to poor students. The Foundation has also made donations towards the
reconstruction of old school buildings. For instance, 14 government schools in slum areas of
Hyderabad were reconstructed

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Cont«

It also contributes towards the construction of additional classrooms, school funds/corpus funds,
school furniture, equipment and so on, especially in backward areas The Foundation donated study
material, including science kits, to 20 schools in rural Karnataka Donations have also been made
towards computer centers in rural areas of Karnataka The Foundation collaborated with the Center
for Environment Education (CEE), Bangalore, for the orientation of teachers specializing in science
and the environment. The Center developed training material on water. It made a contribution to
fund new self-employment courses at post graduation and post matriculation levels in hyderabad.
The Foundation constructed a science center at a rural school in the Kolar District of Karnataka, a
one-of-its-kind center in the entire district. It caters to the students of the school, as well as schools
in the neighboring villages

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ENVIRONMENT

The Health, Safety and Environmental Management System (HSEMS) at Infosys is called the 'Ozone
Initiativeµ. This project spreads environmental awareness and implements eco-friendly practices
across development centers worldwide. Further, this vision is supported by voluntary groups of
employees organized into eco-clubs. Infosys' vision is to become "carbon and water neutral". It
undertake several initiatives to neutralize our environmental impact: Water Management:- Potable
water is a depleting resource. It harvest rainwater and consistently reduce the use of fresh water. In
addition, it recycle waste water to be reused for primary and secondary purposes. Energy
Conservation:- Infosys uses energy responsibly. It measure our utilization of energy through energy
audits. The data collected is used to achieve increasing levels of energy conservation. Waste
Management:- Waste is recycled scientifically. It reduce waste, segregate it at the source and
dispose it at dedicated waste segregation and processing plants at each development center.
Control-Climate:-Infosys hosted the Indian Youth Summit on Climate Change at Hyderabad under
the auspices of the Indian Youth Climate Network. Delegates discussed how India can be powered by
100% renewable energy and signed a declaration on climate change.

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Crowned awards «.

2010

* Infosys wins the RMMY 'Best in Show' award for the third year in a row. * Infosys Among Top 20
Global Companies to Win the Most Admired Knowledge Enterprises (MAKE) Award 2010. * Infosys,
the most admired Indian company: The Wall Street Journal Asia 200 survey. * Infosys is ranked
among the top ten valuecreating technology and telecommunications companies by The Boston
Consulting Group.

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Cont«

* Infosys BPO was recognized for outsourced services delivery at the Shared Services & Outsourcing
Network (SSON) 2010 North American and Australasian Shared Services Excellence Awards. * Infosys
was voted the best company in management, corporate governance, investor relations, and
corporate social responsibility (India) in a Finance Asia magazine survey. * Infosys ranked second in
The International Association of Outsourcing Professionals 'Global Outsourcing 100¶. * Infosys
ranked among 'Best Companies for Leaders¶. * Infosys, the most sought-after company in India:
Business Today Survey.

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Safe to say INFOSYS is one of the pioneers in actively indulging in corporate social responsibility in a
developing nation like INDIA.

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THANK YOU

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