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    111 views15 pages

    Heddon 1947 PDF

    Uploaded by

    Joe Konrath

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
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    1947 PRICES “Heddon Made is Well Made” JAMES HEDDON’S SONS: DOWAGIAC, MICHIGAN All prices shown are list prices and subject fo change without notice. Terms 2% ten days, 20 doys net, F. O, 8. Dowagiac, Michigan. The present Federal Excise Tox is included in these list prices, where it applies, ‘Owing to conditions beyond our control, all orders are accepted subject to our ability tc produce ond ship and ot prices prevailing al time of shipment. We regret exceedingly that at this time our stock of previous years’ catalogs is entirely exhausted and our new catalog is not ready. The new catalog will be considerably larger than any previous one and will contain s of fish, but due to conditions beyond our control, it will not be available for sometime. much valuable informotion about fishing, as well as many illust IMPORTANT CHANGE IN BAIT NUMBERS Please Change Your Records Accordingly In the past some contusion has been experienced duo to ihe numbering systein of Heddon Bails, lergely because of the fact that numbers of some of the baits end in 0, others In 1, gers in 2 and the majesty in 8. In order to coriect this stalin, the following change hos been made: Alll baits will continue fo have the same suries numbers, such us 9010, 9110, 9400, tc, Each bolt in that series will end in a cipher, but a letior or sotios of lutiers will be added to designate the color, so that the former 9119P will bo known as 9110P. Baits ending in ! or 2 will end in 0 — as an example, $111 will bo known as SIORB, the RB standing for Rainbow, and 9112 will bo known as SILORE, tho RH standing tor Red Head and White Body. The suine system will apply ty fly lures also, iG. the number of the Lure will be the same cs the series number and the color will be designated as per above: 919XRY te, ill be SIOXRY, 939XRY will be S30KRY, etc. BELOW 22 UE STAND. EN E-SPOOIKY SOLOS 5. In order to clarity this we cre listing below the Dall eclors comprising our initial production, ‘and taking tho standard “RiverRunt” (series 9110) as ax example, the cld bait color number is given together with the new one, on New taser elma Color detgoation sit Rainbow S110RB su12 White Body, Red Head SLIORH 11st Yellow Perch Scale S110. S11SM Pike Scale SoM. 9119p Shiner Scale s11oP 9119 Natural Scale s110R 9119Shad Shad g110sD S1ISXRY Yellow Shore Mismow S110xRY 9119XRG Green Shore Minnow S110XRG. S119XRS_ Silver Shore Minnow S110XRS SIISXBW Black 6 White Shore Minnow 91L0XBW 9112X8 Red 6 White Shore Minnow s1loxRW, Yeu will note from the above, that aside from all bait numbers ondiny in a cipher instead of a numeral, the only changes made are RB for Rainbow inslead of “I, RH for Red Head instead of "2", SD for Shad instcad of SHAD, and XRW for Rod und White Shore Minnow instead of 2X8. : Poge Three Plastic Baits Scheduled fox 1947 Production 9Q10 SERIES — MIDGET — “RIVER-RUNT-SPOOK” ‘The smallest of the “RIVER-RUNT-SPOOK" family. Extremely popular with the lightlackle ancler. Sinks slowly and has oxcellent action. Especially collective for largo and smallmouth bass. white bass, walleyes and other game fish includ. ing large brgwn cud rainbow trout. Espocially suitable for use with EXTRALIGHT ecction "Pal reads, Meaney Se conan intalerrsioae Woah #02. Length 2% in.- Two No, 2 Treble Hooks —~ PRICE $1.95 coors A so.0sp 0108 Wht, Red Hao SINKING anton S819KRG_—_Groon Shoro Minnow BAIT scion SORRY Yoliow Shore Minnow sotans SO1OERS Sliver Shoro Mlanowr goien S810ER od Wit Eee’ Minnow Scier SoroKBW eG Wa Saw Minne 9110 SERIES — STANOARD — “RIVER-RUNT-SPOOK” Tho ening! transparent “RIVER-RUNT-SPOOK" —- tho most popular bait in Atioric®. Stiuhtly larger thaw the “Midget”. Sinks slowly and hes lest wiggling action. Uneacelied for large and smallmouth bass, pike. pickerel and wallayes A*must” tor evary tacklo box. Woiaht #02 -length 2% ine Twa No. 1 Tinble Hooks. Prino $1.35 Yasuo coors ; bap Reries, 1050 OR Whit, Red bse Eh Site Stiorte Sine’ Bn ‘eddon River Runt Spook” suica suiexny Yellow Stor inno sstcaa SMIOXRS Slvr’ Shaan tae A SINKING BAIT irs SMOXRW — Red”& Whtto Shore’ Binoy sue SUGKIW Reda Ww Shon Mle GA00 SERIES - FLOAT PEPOOK a Floats whon al rest. When rotrioved dives with @ wiggling motion wo @ mem " a dapth of « fool or two, depending wean speed of rogling. Ideal or shallow SING walor or over weed beds closo to the suracs. A "killer" for letgenout, VF x bass, pike, pickerel and even muskies 77 Ngerisey | Weight % o2--Length 2 in... Two No. 1 Trublo Hooks — Price $1.95 Sete SeAN Hrgatie iodat ecestructitls Finish’ coors sprees gasp a HR, Yo. Bod head TVER-RUNT-S 7 vio on Sven Sor nnn ER-RUNT-SPOOK’ Seem Hat HEBRE F Be nw oon Hnlowe qr lie Sw, Minne A FLOATING oAIT Stoo” ow Pore Soom BS Whe re Boop Snore HOOKEW imi Whe Sct twee 9330 SERIES~JOINTED-SINKING-—"RIVER-RUNT- Similer to STANDARD “RIVER-RUNT-SPOOK" only jointed. Sit lively action with plvaty of tail “kick”. Bass, walleyes and pike cemnol tos! it Also excellent for lurge brown, rainhow and kake Wout. it % oz Length 2% ins. Two No, 1 Treble Hooks Price £1.80 SPOOK” WU! coters ‘eer asp $3208 White, Bod Hood annette US Siow Siaxtc Goon Ae Rinuow ven HUNT sro” $390 ‘9990xRY Yellow Shore Minnow ‘Woimted Serban) Saar Soxns — Sivor" sh’ nner Bat Salow Foren Bao fla Whi hone Toe A SINKING BAIT ihe Ser eeh Raoeaw Nk a Whe Pe Mee 5 Page Four Pléstic Baits Scheduled for 1947 Production 9430 SERIES—JOINTED-FLOATING—“RIVER-RUNT-SPOOK” Similar to FLOATING “RIVER-RUNT-SPOOK" only jointed. Floats when at rest, When reeled dives to a depth of a foot or two, Has strike-proveking snakelike wiggling motion that big fish cannot resist. Especially fine for largemouth bass, pike, and muskellunge. Weight % oz Lenyth 3% in Two No. 1 Treble Hooks-~Price $1.50 coLaas su0sD Shad S430RH_ ——Whtto, Rod Hud A suom Pike $GRKG Gre Sc a 330m, Noterat stony Yellow Shore Minne eee ea Sons Rstnbewe SUS0ERS——Slivor Shove Minnow seat Yellow Porch SG0XRW —ed& Wo: Shore: Minnow st30b ‘Sse Soule SHIOXBW st White Shore Minnow GO-DEEPER - “RIVER-RUTIT-SPCOK Especially designed for deeptoudiny lish such as walleyes. Goes deep with ‘wiggle cnd stays deep duy to large lip, Producos results in hat weather when cll other lures fail, A “must” for basa, pike, and muskies in summer j Nob-0110 ‘Sertes 10 sir Heddon “Wu $a oz. Lungih 3% in, PRICE $1.50 *Go‘Drtreeltunr” Wt % oz Length 3% in. PRICE $1.50 . A COLORS: DEEP SINKING BAIT = Shed aH Whi, Red Haad a Bice xRc econ Shore Mlanow x Noted aay Yellow Shore Minnow na Rainbow ans ‘Shore Minow t Yellow Pore xaw Rod & Wise Shore Minnow P Shiner Seate aw Bock @ White Shove" Bane F100 SERIES — ORIGINAL. "DOWAGIAC-sep0K” 2 A deeprunniny buit with a spoon at front and rear. Excellent for slow retieving In deep water. Outstanding fer walleyes, lake trout an ull deep-water fish, Heddon “new Dowactac’ Weight % oz Lenath 3% in. Two No. | Troble Hooke PRICE $1.50 cOLon 1001 Vette eh OOXRY —Yethow Shot ‘i00P in Zstho N00KRS ven F SMOORET Shik Hod Eyes & Tek 9LOOXRW tas § Wn a Mine Shot Minne 40 SER 1UGGER-SPOO!!" ‘chwagiay” 0 “popping”. Wine manipulated ol the ro, diver and preduces @ pepping sound. Espocally 3 cround lliy-pads. 4 surlace lure designed fer by slight jor elective tor Weight 13 0% -Length 3 in, Two No. I Treble Hooks PRI coLors. ss40t Yellow Poich ASOXRS Silver Sherw Minnow S5URK While, Rec Head SHOXRW Hod & Wiito Shoro Minnow sunny S80X3W lack 6 While Shore Minnow : Poge Five Other Baits Scheduled for 1947 Production 730 SERIES—THE NEW, PERFECTED “PUNKINSEED” De not confuse this lure with any previous model of the Heddon “PUNKINSEED". This ball has undergone ¢ radical change which gives it an enliraly dilferont lifelike action combined with natural colorations het duplicate the pantishes . the favorite tood of tha hardtogel big onos. A sinkirg bait which travels approximately {wo foot under tho surface when retrieved, depending upon the speed cf reeling. Catches bass, walleyes and pike whan other luras fail Weight Si er. Length 244 in. -Two No. 2 Treble Hooks PRICE $1.25, coLors 7308p ‘ied 730SUN Suni ra0cRa are MOSGL onal 8-110 SERIES — f IDGIT-DIGHE “RIVER-TE Hote's the bait for tha ultre-tight tackle onthusiast, Whilo dosigned pitty en fish such as croppies. white perch, *whito bass and base, this amazing litle > Ine takes outstanding eritches of much larger fish. -even lake trout cnd muskellunge, Casts like et bullet, Sinks slowly und has @ violent wiggling action. Produces when urns fail. Especially for use with EXTRA-LIGHT action “Pal” rods, Messer Noa1o Woiaht % 0%, Lenath 1¥2 in, Twa No. 4 Treble Hooks. -PRICE $1.25 A SINKING BAIT covers sD Shod BUOKRY —Yollow Shoro Minnow OL Yellow Porch BUOXRS vor Shore Minow me. kina Sealy BLIOXRW —Rod'S White Shove Minne BHORN While, ent Herd BUIOXEW Nock 6 White Shore Mionow. “CRAZY-CRAWLER” SURFACE BAIT The “TOPS” of top-water bails. A surface bait with a swimming-crawling ction that really gats the big ones. Diflerent from all other surlaco luros, A-consistent prize winner in national fishing contests. Big bass, pike and muskies sannat resist it MADE IN TWO SIZES s—Small - Weight % oz Longin 2% in, weight oz. Teng 32 alos CRAZY-CRAWLI Ena Ee A SURFACE BAIT 21S? Series COLORS. Ag Ball Fic YH oH Shay Meuse xn son RE Ehloe Hent x Other Baits Scheduled for 1947 Production a 2500 SERIES — "LUCKY 13” A proven fish-vetter and the favorite of many. Can be used as either a surface lure for “popping” or an underwater lure with zigzag swimming motion. Floats when at rest but dives and wiggles when retrleved. A most elfective lure for bass. Weight % oz.--Lenath 4 in.- -Three No. 1 Treble Hooks — PRICE $1.95 coLors 23000 Greon Seclo 2500RE White, Red Head 500k, Yellow Perch 250m Fog Seale, Bad Hood 350083 ‘Silver Scale BSQ0PRH Shiner Sco, fed Hood 7500 SERES — “VAMP” Another cldsime favorite. Floals when ut rest but when retrieved dives gnd travels c foot of two under the surlace with a swimming motion. Excellent for bass, pike, walieyes, muskies and all other game fish, Weight « cz. ---Length 44% in. Three No, | Treble Hooks» PRICE $1.35 COLORS Ws00M Pe Sere 25007 Shnwy fete Het Pine Bia. Brana Wy, He Hoa 35605 te wal et & Gave ae csGu ger Wanige = A flouting and diving lure which may be used us a suslace bolt, Las an mT cerralic side action when retrieved. Exceptionally sturdy construction. for = large game fish. G Weioht % oz. Lonuth 4 in, Thiwo No. 1/0 Treble Hooks -PRICE $1.95 coLors S008 Wl, Hed Hed 50H Yotw tent Baits not illustrated, but scheduled for 1947 production U0 Series. - RIVER RUNT- PRICE $1.25 8590 Sories-- KING-BASSEH 130 Series TORPEDO PRICE 81:35 ee ae 220 Series SUPER-SURFACE PRICE $1.25 ae #500 Series ~- ZARAGOSSA 190 Sovles ACE PRICE $1.10 Zhook medel PRICE $1.25 290 Series. - KING PRICE $1.10 7050 Series--MUSKY FLAPTAIL PRICE $2.00 280 Sorin QUEEN PRICE $1.10 0G Seriez JOINTED VAMP PRICE $1.50 SALTWATER BAITS 7850 Series — GIANT MUSKY VAMP. 90 Sens SALTWATER TORPEDO hoon 1n0del PRICE $2.00 (old No. 68) price $1.25 . Page Seven Hy Rod Lures Scheduled for 1947 Production ! “WILDER-DILG-SPOOK” A famous lure with « famous name. Transparent “spook” body assuring permanent buoyancy. Darls and dives when twitched, Mado in two sizes, tho larger for bass and lenge trout, the smaller for erapplos, Biueaiis andl thar pantish. ‘ronporent Osa MADE IN TWO SIZES : B10 Sie hanrge Length 3 in.--No. 1 Hook PRICE $ .75 DARTING DIVING 920 ‘nual Size Length 2 in. No. 4 Hook = PRICE $ 75 LURE coLors xy Yellow Shore Minnow XBW led & White Shove Minnow ns Sivee Shae Minne xew ork’ 6 White Shoe: Minnow BALS CUG-SPOOK! A proved veteran for bass, icige trout and ail panlish. Transparent “spook” body which will never waterleg. Can be “popped” or marie to act likes sinevtina bug. Very lifolike appearance fey THe wry Lenath 2 in, 1 Hook. PRICE $ .75 : Tanath 1 Hook PRICE $78 - porns FLOATING Y an Meown Re: age 6 Hackle POPPING” LURE iw we a is Wis, ue tee a moe A ehekte ba Anta ea & i a lee, O48 AOyEp SEC AA roa “poppina” tue lo the fly ted, Made of wrinspatont “spook” mater end ean become watersonked and logy. Cupped moullipieve produ fish wetting: Si bubbles, Excellent fer bass, rack bes, bluecills and other pantish. Tate Tenath ain, No. Hook PRICE $ 75, Papthtioot ia " COLORS sewn ts Body, tern OBR Brown Py, tun Hada FLOATING Soon inp ely dey Hasta ar Yew Boy. ai ake “POPPING” LURE Nesw SUH Ger insta 980 SERIES — “PUNKIE-SPOOK"” A Hly-tod “Punkinsoed.” A natural reproduction of baby bluesills, crappios, ote, Floats at mat, di nd wiggles and when rettieved has a lifolike motion, Marie, of indastructible ‘spook inalerial. Excallent for bass, yunlish and lnice trout, Length 1 in. No, | Hook PRICK § 75 cotons a seosp Shot 8G. Buon gmean runnin SOROB Heck Boo FLOATING. DIVING SeosuN Soha SuoxRW cP An cue Mla LURE Poge Eight Hy. Rod hte 10s Scheduled for 1947 Production @ 950 SERIES ~ “RIVER-RUNTIE-SPOOK” A duplicate of the “RiverRuntSpook” in fly-rod size. Transparent “spook” ody. Floats at rest, Dives a fow inches under water and when reltieved has @ minnow-like ‘action, Excellent for bass, bluegills, ctappios and all pantish, as well as large trout, Length 1% in. - No, § Hook — PRICE $ .75 ws coLors FLOATING DIVING isa Yel Pc Sons Sicen Siro fame LURE SOK Wes ed Thad SS0KRY allow Shero Minoo OD SERIES. "FLAP-TAAUG” An innova.ion in surface tly-rou lures. Remains on surlaco during retriove and tho tiny fivtiering spoon at the tail gives ita Iolike struggling motion. Bass, pan fish and big trout cannot resist i, Lenatht 114 in. No. § Hook PRICE $ .75 coLers. “FLAP-TAIL BUG" 220K hilo § tad 7206M Gray Me A Ea oe FLOATING LURE remely popular ly-1od lure. Porlact frog coloration, popping eyes and bucktuil eal troglike action makes it irvesisible to bass and panlish, Fllective F ynsaed Lonoth 348 in, No. 2 Woodlees Hook - PRICE $1.00 coiors Bscr Green Freq arr Yellow Pony ORIGHEAL fhares end Hlodeon "Bass Bas H U3 buses old ees ak 314 in. Bead Hoot Pnigh $79 £19 Ser Letth 3M in, No. 1 Hook PRICE $ .75, ovis: Yellow hond and body. 12— Zane Greys Antiguo rly tina ond 14-— Peete Chelee: Whit cerk oma? snd Ina ht fe tn 14 — Gillord Pinchot: Alcuinim Indy, guy Ines oH in a 1 sess 4 hacks HEDOGN “BASS BUG Length 2 in No, | Hook «+ PRICE 3.75 Length 1¥4 in. No, 5 Hook PRICE § (75 colons $1 Bob Davia: Yet wage ant wit Al lack Wigs ond Kal tt Whit cud Tock wine a wall lot's Fancy: Whito wings, red asl "tite tal ie Wo, B59 wing place ter "S In lont of SO sors number) Poge Nine “Tempered ” Bamboo Bait-Casting Rods SCHEDULED FOR 1947 PRODUCTION @ TWO-PIECE RODS -- STRAIGHT HANDLE = A uRTERTIGHT setae rene: SCREW-LUCKWG REEL SEAT Heddon No. 600 “JIM HEDDONS FAVORITE” Rod ddon’s Favorite”— A famous Amoricun casting tod. Made of choicest bamboo. “Hold-Tite" iocking reel-seat. Tournament roar and forward gtija. Cluomium juides. [xtre light, light, medium and heavy actions. Lengths 4% to 6 lect, 200 “Reliable” —A rod of exceptional value, Scraw locking teclsout, Movium «clios Lensths 4 to 5t2 foot, 490 “Chialisin’ —-Seloctod bamboo. “Huld-Tite” reolsat, Stainless stool «tices, Mediu ction, Levagths 4 10 51% lool, 900 “Musky Special”—A powerlul rod sn fer tolling. Choico bamboo. “Hall-Tite 1 Lonsths § cind $12 feet only. 2500 “President Expert” — Ons tip, Made trom only the choicest Liven heckoree Circassian wal 6 fae. Liaht and medi 500 “Jim ie especially for me sak, Cheeni env big fish, Txcellent Heavy ction only, 2 Lanibins, Hea ip. “Holt-Tite” bicki real seat, Chromian guides. Lewsthss tions only. TAPERED SLIDE HOW-SUCKN te Heddon No. 851 “JIM HEDDON FAVORITE Roa 851 “Tim Heddon's Favorite”— A red with superb « handle ef the famous 3151 PAL ted. Chrowivin gull 310 Seat. 451 “Rolicble"— Unusual value. Onopioce tip, Fitled fo oflsit leindhs ol 751 PAL sock. Stains fess steel juices. Light and medium actions. Lenstlis 5 10 6 foot 551 “Stalwart"— Selected baraboo one-piece tip. Polished offset aluminum handle us used on 1051 PAL red, Stainless stec! guides. Licht and medivun actions. Lenetha 5 to 6 fe nA cno-piece tip fitlad to the affsot Liat and tine ection, Letvaths ONE-PIECE TIP RODS—DETACHABLE STRAIGHT HANDLE Teoma ase . SS rccot ar sar Heddon No.850 “JIM HEDDON” One-Piece Rod 850 “Jim Heddon’s Favorite”— The rod proferred iy tourninont easter “Tor” quslity bamboo, Screw-locking reok-soc, Chromiunn auidles, Ligh Lengths 5 to 6 feet #2K-DB— A rod of unusual value. Lacking reels, Stan heovy actions. Lengths 4¥4 to $1 fect 22K-DB “Riptide”— An cutsionding rod for lunge fish. Ds 4 pninncati asting but unoxeellad for meskios and lake tent. ine eal gout. Stainless sical guides. Medium and hoavy actions 2550 "President Expert” —Extter choica tenet bebo Wolsaut Irckin 3 woll a fisher soul nods ee sloel sanivles. Medium, ond aly. Lasnath § andl 5%: feat. hve “top” oh all ectiney roel Feekerat ond walwat forward sip, Chromiam omits, Jiuht qual vedi eel : Poge Eleven PRICE $22.50 PRI $12.50 Puick 315.09 PRICE $75.00 PRICE $30.00 pRice $25.00 PRICE $15.00 PRICE: $18.75 PRICE $22.50 PRICE $15.00 PRICE $30.0 “ Cempered ” Bamboo Sy. Kods SCHEDULED FOR 1947 PRODUCTION ® Heddon originated and developed the procoss ol “tomporing” beuuboo, which adds to the strength and back- bone of the rod. The beautiful “browntone” of Heddon rods is not a stain --- but rather a new character taken on by the bamboo. Only thick-walled bamboo especially imported from China ts used in Heddon rods. Whilo more expensive, ils greaily superior qualities and rugged durability have made Heddon Rods werthy of their slogan "The Red with the Fighting Heart.” Due to painstaking solection, Heddon rods are not cutdown to fit ferrules, hut rathor matched! to each patlicular sized ferrule. The perfect taper of each Joint, for the partic- ular action: ia the recult of nearly @ half century of rod building exporience. Fae WATERTIGHT SERWATED [ERMUAES. Tamra) Fly Rod Heddon DeLanxe Model No.35 “PEERLESS” Heddon » Fly Rods WEEE ume Luar Price $45.90 esha sal pe as sei, es an" a thave wstun, Taw ece with ext fp. Boren spo tel Ernop. Ail mosntinag nice-Yalver, quumetal Thuciy tad snon feats Watesptasot ad wes Had eal, valet tel . ‘colsoay sctows wel uorolatly fect, wel tad ct Citewaslon Walnut shoo back aly wound in bagwn wih Uw hn, Reker ing Lat Alumina rn Sow cron lengticond cit Tala etfs the baguaing of oe Duke Fravrlale and rigid inetetinny mathe "Bee Price 6 daag thi, hated fa stare iC DENY Petuxe Mave! Pr the mosteniiod ezcligman, Naty ses uo mst md He make tat Ioader tn extrencice ly tos Stash I eeetiog al “erpriug tho ehedeet Law enkin bambue fot te te, Rogue fut Lickin sel Penlection ult at tpg: Rw ick sicko lini, sully swabrubel Gerke aad oul, Stator tes loco toneirctton with sata lie Beauty west wer sik in te Leen, ent, Pecan eth bay Algona Shue, Soo chat for hn nd eto ads" Weight 0¥4 ouncuk This model Is thy citie Ply Ke Price g10.G0 rye "C" love tse: 36 yande GHG ot “hs

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