rT caweia eedHeddon From the President . . - 7 A you have © treba fue sonal Pies hock sche apr ficon, ite 6 ieoalprobiem— io lawyer a faking serv ices. people 165 (0 ihoee betula provide “To a erect extent ts also beds se Be “cttclon el nemslonued prod! Poole io purdone proc ofan Ein tnhe have a rputon Sorbo ‘poutine nther ied” mntocron Bes nw or undesand the nose ok thee costes cl who Pave De inowe ow adil posiue produce bost Mile sere te needs a el co Th'be mater of Shing toc, Haden Trews cll tose ccpiement‘Sey-vo Youre ot exprnce wi oe gener afies Geaons towing anor Se Sha th fp manager own Beotah tant ergo : Meee non wows Wt key personnel and swporvizery employ- fet, each ond every one of ar le ao Berienced Thorman. Among mate plant Braployees the vast matey of tem have Sgoed prochocl Knowledge of the ce of shin. {fo Keep abreast of trends i the industry ed find new waye to ait the Isher verte lsmented by cote of experienced fold Testes in oll part f the country You 1 (Gay be tly snd—"Heddon io run by Fithermes lo Fishermen.” ‘The Heston loping base wodemork hae [itn a ayaa of quay Boing toc sat ates én maining thet pu (eton a8 cny ef our predeceaors. At He tdene, oor topataton lor qually ie cur ‘roel valuable asec. Coialy vous Five National Awards HONOR HEDDON FOR LEADERSHIP AND PRODUCT EXCELLENCE | COLO Thart— Forth specc clone i whi lve bere produond ond for Eta not shown, Fee ao the Staind ring desciton of at et = TDH don Lures that Broke | the Sound Barrier! “Sonic?.Super Sonic™. *Firetail Sonic’. *Ultra Sonic” Proves That Fish Can Hear! A Miniature UNRA aa SONIC Tiny but Mighty! 385 SERIES “Sonne d 5“€ONn WORLD'S FASTEST SINKING, Ye motat SON. AR DEEPEST oe lures... ear etsirking aly, sas to work the ttn! {BoE ses foam ele aly nie yous > Sheena yarn a ei Ala te con in wooky pins od ip high ond Tebieve tas SINKING ba ewwar SINKING SINKING SINKING for spinning... light bait casting ... and trollingSINKING sinnine. (9020 SERIES “MIDGIT DIGIT “RIVER RUNT SPOOK” Wak Ho tia te hr pe 9170 seRies staNDARt tn 4 re Pe a America’s most ng 15 Te No © Pb ola Pee 8126 | spooks | econo sustine sais ‘9010 SERIES MIDGET“ cri SURFACE SURFACE HE Serle f Baik HER Sos wine Bae BATHS ‘2800 semis “WUEKY 13" ~ FLOATING. DIVING. PLOATING-bIVING SURFACE, vwnay 2400 SERS POATING-oIviING Rowe Fai Samet" Sw hicos ‘ible finishes transparent bodie indostrieel bs 2 Ba een ea | SURFACE - SINKING. FLOATING-DIVING SURFACE also for light bait, a casting and trolling 8all purpose pocket kits . . . featuring record busting baits SK-4 “SONIC” KIT Beskoge of tee “Spee SONIC-3 KIT oot se “Sonic Foy” Le. Pc $295 Fockoae of eur “Hep” Spiers cuK-4 CASTING KITSINKING BAITS flares — and how to use them., GO DEEPER BAITS eee aAL Great. [ Biggest Change in Rods Asean HEDDON “MARK” Vy hY nops.tor 1961 Introducing ,. Heddon's great new “Mark” shoot line tothe moon, and lay it out flat Savies sf reds, the fir rsily now look and teu botion Isat Bo years! "rom but caps to uptops, uch Mark 1 Seo Set ee Redes {ie freah appronch to functional ro designs, “ading ecg they al hey fais tho dt Mfr gestae appeal Cd ie ‘We, nother rods. Pentre ais ir So iso toy al ewer Action for the that roger sora NEW FEEL... “FasTip" thnan who wants 9 rea dat fip's Sly ih Hoa for conor power «long one, and Heddon ip’ Fly sad roel “taku Sao fet na at sing aad 7 your Teel ix place, and tgbty! Spisaing, ‘NEW FEEL Power Plus” Action for Piya Can rie end abl! Spinning, relay nag wo had ec lrgr iy tS thom fel them_and youte love il “Power Pas” Acton tn The "Mark pre eet eon ed fy Tods aa you can wih apa enough to sl fn Greatest in... Feel... Look... Action!BIGGEST ROD CHANGE IN 60 YEARS! ‘hate what outdoor wars, Held stall testers and ‘experts sid who were first to preview Hoddon's great, Sew "Mask" Secs lishing rods Mark tos Mark Math Is. Mark IV... Back ol thet fue sree available in the sects faling ‘ating, api-cetng, sinning” and fy vols you've (rer Il. "And each is beawSel blending of quay “pale —> Faetig and hastens, "And many generstons ol “Jao how" approved the role ‘Ws these two teveutionary naw actions its poeible {eedovall fobs of aking and do them to perfection "FaeTip” for normal fishing, and "Fower-Plus” where ‘arod needs tied, Hare, then, are the "Mark Series—Hoddon's atest creatns topping an ilustour history a custo rod lang since 1007. Theae are ax oodarn aa to- ‘morrow wit tho same opony rein procen hat welds {gees our supersonic aicra "Yet, they have Likes and cla that will pola your pride of ‘owner, Wether you've fished {oid the “Mark” od you Fool and your 50—you're ware enpocilly : / - i a al ng Dramatic diagram illustrating fas-Tip” construction princi “Farin” action othe crowning achievement of Had done extensive research and development program. ‘The eecet-to produce sstong rod wih plenty lp sod Heddon did st” Using only the finest woven ‘loe clot Hedons exclusive "Foo Tip” design fea {rev alnnge, xe song, but section which tapers suply o.am amasingy tempensive tp The rod ts emanenly bonded. by “Poxbond’"—the revel onary sew epoxy rosin developed by Amerist's ‘speronie” aera designers and bulders Tho Teralt—thunder inthe but, Ughtning inthe Up Tuc, the ight acon fo all around lishing. ete ee ce ae pode A ‘Settee’ gue oe mao en Poeeateeeen te pee esd Sik "Hunt ec -Povee iT ste te opel Fear tags Bho aa Bb atALL Great: / Biggest Change in Rods in OO years | HEDDON “MARK” SERIES OCA R Way Heddon Mark I’ $13.95 “Heddow’ Mark II” $19.95 Tubular Gloss, One-plece Tip No 185-3) fst Ft Acton Heddon Mark IL $17.95 Tubular Gloss, One-piece TipAL Great [ Biggest Change in Rods in oO GCIs Hpi lwie cen Eee Heddon" Mark IE $19.95 Tehuler las, Twoine TpAll Great. [ oe “Heddon Mark I” Biggest Change in Rods in fi so Eee mes ee Tee OO Geana- eh a a ALIA lee “Heddon Mark I Uttradig | . Heddon Mark TE” $90.00 fewer — $20.00 “Heddow’ Mark IL” ae acer pppbleddon Mark II Ultralight ao = Heddon Mark IZ" ; rca — eee teAll Great / Biggest Change in Rods in oO Yeand- cee erate nee a tt Heddon’ Mark IL” eee eth me ede a "$52.95 “Heddow Mark IL” SSE ee ee ene es el Cee he ee “Heddon Mark IC” QS ae see a cps eee chee rcs Heddon Mark TL’ $22.95At Creat [ eo ee Biggest Change in Rods in Heddon Mark I” $19.95 Tubuler Gloss, Tworplece| “Heddon Musky Special’ AY, Great. [ i ar ao Biggest Change in Rods in cece os ls als cls calle Heddon Mark IL” Seven- Fovter’ SME M An ALD — ( Merdm Wuaky Special —“Heeidon’ Sturdy ae Hedden Brute Stick eer te ——— Fieletdoh | facts and data on ae 45 Casting, Spin-casting, Spinning and Fly Fishing Rods Heedon's great, new "Mark" Series of rods thas thro new actions — FASTIP, POWER: PLUS and STURDY. | FAS-TIP action is avilable in cating, spin STURDY action, in the thee special porpone reds i scly for heey duty Perpowes Is the By rads, FASTIP is recommended for alleround fishing. Howorer, power ofthe rod Increases with the length of the rod. For lighter fishing TY and 8 foot lengths are prefered. The B fot 3 loch POWER-FLUS By ed is designed for the Saherman who wants a lot of power with relatively short Tongth for fishing with bugs, steamore and spinner. ‘Tho fllowing table shows the lengths and action in which Heddon cadtng, speeding, {pinning and fly fshing rods are available, a casing, apining sed fly fishing, POWER. PLUS action in epincasing and fy fishing: fand STURDY actin in the two "Mushy Special” casing rods and special purpose 6 foot 9 inch spinning rod. FAST action is commended for geners) allpurpowe faking. The purpoe of thir action {eto give the sherman relatively Http — tocas lighter lures but wil ulicien! power In the butt to make loag cast and power to "at! fh back ‘well ar the recommended line sie and lore POWERPLUS action follow the stme paltsen Weight tha Balance bod! with them. Remon light p-but the but ib stronger. This ltr bor, "Balanced tacklo” rerlts when the the ‘iaherman follow essentially the same length ofthe rod andthe acon are metched sethod of Eahing—but i wil handle heavier tothe propely felted rel, Une and weight [Asc sevice to user of Heddon tackle we mainiain @ complete ropair and sevice depart ‘mont whore al reps 19 Haddon prodycte ete done ot coat In tha deparesen cto ose ‘lghest seed creltemen, wo tke pride n making ld rods ook like now. ‘Good repair work requtee tina — double me, Ft the rods have ibe carey die ceserssed cet fnen peintcksnaly feb -s0-when tending wat fo va owe Ut Ome Todo te way you want itdone ‘You can hop us By ckeerving the ‘ollawing suagestions when tetuming rods always uso a plece Obed awa lone rod repair and reconditioning service Avoid rash periods Just belore the th {ng season dpens, we're relly swemped fand our usually prompt service boos ‘own Holp us out end send your tod in (3! Be clowo af the ishing ecwon, or dur ia tho ener Return entire rod When ordering a naw Section, tum foe entre rod and al arte Dossible, Heddon fares ae handled nd ore not realy Interchangeable: alo, {hiss the only way we can Insure proper Balence Send. direct to factory Always havo {your repair wotk hendl2d tect with he {ccory. This wil result quicker serio ond old any mieunderaandings. ‘Ship to: JAMES HEDDON'S SONS DOWAGIAC, MICHIGAN ATTN. SERVICE DEPT. Low cont All repair work 16 done at ‘Setual coot Gnd to Keep this os low as Posaiblo all charges ore handled ‘on a Sash or COD. baw to slminate clerical ‘ork Thie enables use Boop your repair Pocking Wen returning rode rele etc, Sestsataminimum, Bersure the package Eecrs your retary Sletess ceed name, plainly pela Send Bamboo Rod Repairs Whale we cto el Se a Serratia Reutee tet iment Sees Sones BIScekee te | Benaevancemantes — IE ete eyes eee eee = ies RSet eo = Casting Footie [ate WS the. alate es =o ‘ Cost ‘Starch e bby stamped return envelope. Send them to fishermen friends. Use them as place cards [cosine = geste | ete. | erate alan” an © Realdent ele Unie Stes requead sone of these od Cott | 4 mo Se ay eee ae ieee powers sas r : : er i pase pee eee ae Icke hee Gi cae oe pene peewee ai ee oe Teves non sonen| et] / Hi | mig | toe Tia 2 | Bil iy Fahing | Torus Saal] | Hy i a a = | HE teh [neers | peep iNew... Vicount rods with “uniflo” action! jes. Values (il Gepst NGM ace the medumlow price backs! lecturing @ areat NEW Aonserated taper, coelully arodcted wall thickness, and rally con Seton. “Unio” n Custom Serica felled quolty sombane to make nila” aston the ton! cna geil Vicount rds represont on engineering trump, years in the makina. + ml purpose rods Produce, “Unio’ action “An ection with Ezawn inthe butt lepress Now, you have a dependable mediomow price, slate rod .. . Backed Inthe mil, cna the woot! up you ve ever ol bya nome arennen kr flier | =p some sonseso4e “ VicouNT 5803 rr a a the | VICOUNT 5853, a es | et | a a | cel MOOT siassn | ee VICOUNT 5002-5005.5008 Said clon Spin- _VICOUNT 5603-5606. Solid Clone 5 Contng, On Tp Pie $5.95 i VICOUNT $803 Sot clots Spinning, Two VICOUNT S853 Selid lowe Spinning, Twe Price $7.95CS Ft ee | CR ees st | O23 tee ‘VICOUNT 6653-6456 Tobutar Clos Spi STE eer ss VICOUNT 6503-6506 Tebulor Glows Spin-Coni (ase Spin-Costing, On HL New Colors Tapers. Bandles. Values Vicount rods with “uniflo” action! VICOUNT 6503-6506 a ‘VICOUNT 6653-6656 VICOUNT 7053-7055 a ~ ern : VICOUNT 8003-8005-8007-8009 ee he a -\|— lt Two Fince Price $7.95 VICOUNT 7003-7005 tabot in-Caning, Two Piece Tp, Custom Price $9.95 VICOUNT 7053-7055 Tubvter Glos Spinning, Two-Piece, Fi Tp, Custom. Price $9.95eer Lat LD Flot Pips from the experts!teva | i \ ‘Sesanle BONITO | COMA 00. ‘LPH Sorry ROUNDER King MACKEREL ‘iene SALFISH Pcie SAIFISH SAWFSH| — Tike SHARK. War eter or Wie SHARK SHOOK ‘SWORDFH TARPONpractical reels and “Blue Spook” line Heddon na reals aro searless, (re un ing, sltepocling and equipped with adit ble droatroe fom boekleshes. Excellon! lor battcosting, Wong and etl ishing. Holds 480 feet of SOpound tet metal line, Invalacblo for simon and steelhead fishing Fis stab 00] ‘sate and meat cllet handles. A procizion reel in every respect Automatic brake eaves much thumbing Aalusable pins for increasing ine capacity Improved clck very stona and easly Spero Diameter, 4% inches. Weight 7% ounces. (REEL REPATR) te with ot, Yetdon peta 9 compe ree Beers fro ie se a gal pose ace HEDDON “BLUE SPOOK” NYLON CASTING UNE A completly neural shade, Mende invite and increases your chance Petey with oky or water. Bocouse ofthis is prctcaly oka more and forget ih Now mee end here some, ‘ar with seasoned anglers, is uncondlionelly eer tee to fo slisfacton ‘rom every endpoint. Bi bie for esh o sall water wil not tlcow does not require diving. Two S0yard spools cre Connected it Iandsome, rouse plastic box Pe eS. et estes ai run at am HEDDON “SUPERSOFT” NYLON MONOFILAMENT FOR SPINNING Bata sof nylon monctloment line! Especaly processed 1 aive elroy soleus cnd yet retain lll strona ns ack spots Tinled act bite ester making 8 peaciollyinvaiie te fich Seip 6 oc 8 feet ol he spool and notice how it hangs taloht wile stor mes unl Packaged on 00yard lightweight plas: spool, 2 conertod inhandy strens box _HEDDON “BLUE SPOOK” NYLON FLOATING FLY LINE ew “Blue Spook” nylon eating fly ine does just that float. Artec comtination for ooling Me. Pek blue skys blue ine Hodon's ty line te supple, amocth ond hs high feng prope Needs no predtessing. Ready to uso out ofthe nancy paste bac Keep clean and enloy coreloe thing. Double tapers cd lorpon line Nave eyelt for caring lar, * [Every expert fisherman knows how important i iso take good care of hs fishing tackle, rode, rel, ines, ard lures The old saying, "A mechanic is no bette Ban pple 1 the lsberman ' bogrimed reel "dog-eared” sod, lures with dull or rusty hooks, and a weakened line — cll these are pointe that stamp the owner de a rank armour or @ very caclet fsheman Even an expert engler couldn't use tackle lke this end get recite Here cre a fow tipe, backed by many Wetimes of experince, on the care cl your fshing ook. Follow them and your fishing hours will be spent in Plecrureinseod of frtration Te Peddon Guarantee ta ae tn et cress yaaa ee ad seit actpopular sport fish ( AND SUITABLE TACKLE FOR CATCHING THEM Here ot Heiden| Dofuclar sport fish and suitalle tackle Popular sport fish and suitable tacklePopreler sport fish and suitable tackle Popular spoil fish and suitable tacklePopular sport fish and saitable tackle Popular sport fish and suitable tacklePefualar sporl fish and suitable tackle Popular sport fish and suitable tackleMeet the a) 3 Vii) Gang...UpsIyTIP ‘pismo SNOS §.NOGG4H SAWVE ig Ig—woHeK 39 “aIOD) “se> phot xaos -aNYE GTOD.. eH soysquung Ady Baud Suyjjes-yjes ur se SWUOM .ANYE GioD. OVE WING K peHog 4 995 Ysid Hl $80q ,,PuEG PICO, YL SSINUVH SsmIqzIM—OsT sanias iSaSSANUVH WHOM .GNV@ 0109. NO HSId 3YOW HOLVD SSINUVH Nivid—oez sanas ioHog 41 995 Ys WW s20q ,pu>G PIOD, SULoO “FIN- JIG’ —the “FIN” Does It! SINKING GOLD BAND” WORMS! — The Gold Band Does It! FISH SEE IT BETTER! ++-and “Gold Band” do it together SINKING (floating worm)World’s Largest Producer of PNG CUB UC Rem Tl ee Seat omU Nate ae