7) a Again and figain, and for 27 years Heddon Baits landed more Prize Winning BASS in “Field_and Stream's’ Nation Contests than did any other make of lures.” Rooords prove it FYpT eran ae i Ces Cet aes UR ee of the Meu in Fly Rod Lures | Transparent Bodies of "Spook" Material fer BASS + CRAPPIES BLUEGILLS + TROUT Y LIFELIKE + VERY BUOYANT AND SERVICEAGLEFellow Fisherman: Here's your catalog. We hope you like it, and if you already have one, please hand this to a fisherman friend. On other side is an order blank for your convenience. We suggest that you make up your memo of Heddon tackle and take it to your Dealer to fill, or to order for you. But please reject all substitutes -- it's YOUR money and you have the right to insist on getting what YOU want. Remember -- If Dealer will not supply you, then mail direct to us and we will give it prompt attention, with a guarantee of satisfaction or money refunded. Just a suggestion -- Don't skimp yourself on Baits. They are such a SMALL part of the cost of your trip, but the MAIN factor in determining whether it is good fun or flat failure. Be sure to get several "RIVER-RUNT SPOOKS" —YOU will get fish when others fail. "The River-Runt does the Stunt" -- especially in "SHORE-MINNOW" colors. Try also "CHUGGER-SPOOK" and "FLAP-TAIL". There's a lot of fun, too, in trying out DIFFERENT baits; and a variety assures success, Some days fish will hit Surface Baits, and on other days, they prefer Diving or Underwater ones. Study the "Bait Chart” and note Special Selection shown in red figures, also how to use them, When ordering, don't forget your fishing "pal" who will want one just like yours. "Zwo-of-each” is a good motto, and insurance in case of loss of your favorite "plug". Last, but not least, don't risk losing your string of beauties on an old rotten Fish Stringer. That new Heddon- i Winona Stringer is extra strong and very convenient. Cordially yours, CHARLES. HEDDON, President, Yes! OTHER makes of Rods are repaired by us. Estimates given. Prices reasonable. All work guarantecd. SEND US THAT OLD FAVORITE ROD FOR OVERHAULING.Fo . h . The Most Democratic, Restful Fishing, - - Netural and Universal Sport! Ter ore few angles hing ‘bug! ond the ime bg seldom now intensely pleasur. able and engaging since it has eliminated the prosaic,—the old. fashioned” “sitin-the- sun-cnd-wait” methods. Charles A. Lind Serohs leer is quoted os having’ said" me The mod! prized bene: dicion th I received from, my own father i Heddon, as he was llectionately Known, is the ‘ardent mor against socey. tove" of angling, which As ExPresident Cool ho inated wan me doe said. "Therein Wis'doubly neh with ee eeeS—~—™—C—é=E™==E™ fen tthe sody anda" bemedicisy fo'he wos, TO Fathers and Mothers, my message sug- Tern semetity acta feng’ Thelenta oi gost that you take your hleren foe quit {pSenled abou the‘taberman mich we shel all woods and mystical wolere: ls Nalteee do well to cubivate. best antidote jor the innumerable besetting Medem angling methods fire the maginoton, sine si modem soley. and 80 hes ari cholenge the skil- They slso appect Io expressed hy the late Or Henty en Dyke he sense ol good sportsmanship. Fehing sSn'hie book’ bite Rivers" by” the verses From Washington to Roosevell, many of our Presidents and other prominent men have been ardent lishermen, For youth and adult there is nothing more enelicial, than to com: mune with Noture in her woods and on her waters. The refined ‘angling spirit cannot sin against fellow mortals, Only an idle Hike stream, Whage amber sealers satly gleom, Whore | may wade. through woodland shade. And cast the fly. and leat, au Only a trout oF two, to de From foaming posis. ond ty my No more Tim wishing — old And just'a day on Hotere head aes aes ORS eas “FISHING!” . . . An Appreciation by IRVIN S. COBB 1. for one, am proud to call myseli a lisher and with the fishermen stand, Ours iso venerable and a noble and @ healthful sport, To practice it is good lor our minds and our bodies. To lie about our lishing alterwards, makes the imagination more Hlexible But to get the maximum of enjoyment out ol this favored pursuit ol ours, the fishermen must have the right sort of tackle, righily and honestly built. The concern called lomes Heddon's Sons makes such tackle as [ ain glad lo testily of my own Ire willl Because of the unilorm excellence which | have lound in Heddon wares, it affords me pleasure to tender to the present members of the lirm this voluntary —and unpaid: lor tnbute. May they live lung and may they prosper and may they go on making lishing tackle for this nation ol fishermen and fisherwomen! SERS, PE RCS 2 ana tone ihe in U8. Cony Sone, Bowagiae. Mich—seeipey oa Bornien pees Pere (eeeres te pueng uoauegeis ap oF Boing Paes ipoeyg upmeyena Aye oF BOIBIED pues sen zoe WIN 90IBemoq ‘sug #.u0pP: Order Blank—Try Your Dealer Firgt Mate up your Heddon order on this blank and take | 'o your dealer and have bien Bll tor order the items for you Reject all SUBSTITUTES money, ond you have the right fe nsis.on gelling what You want. 1 your dealer WILL NOT supply you MAIL DIRECT TO US, ond we will give i) immed Sttention. Sauislaction guoronleed. or money relurnad JAMES HEDDON'S SONS, Dowagiae. Michigan: send we Xaceow PE LLLA ate CS ak Sueet ond Nou Zeb Don abd besice He~ Catalog No] Auicles Wanted Price | Amount (27 G) Winona Stringer with 6 Snape Teej cl) Winona Cord Stinger i Total [ Order Blank—Try Your Dealer First Make up your Heddon otder on this blonk and take i to your dealer and have him Bilt cr order the items lor you. Reject all SUBSTITUTES, ILis your money, and you have the right to insist on gelling what you want Il your desler WILL NOT supply you MAIL DIRECT TO US, end we will give it immediate Sitention. Satisacion guaranteed, or money returned JAMES HEDDON'S SONS. Dowagiae, Michigan: ’ ) d , , , ) d ) ) ’ ’ ’ , ) , d , , , ) ’ ’ ’ ’ , ’ y , , , Ship by How | Many Cotalog No. Anicles WantedWhy Heddon Baits? Because they do catch more fish as proven by their outstanding Leadership in “Field and Stream’s” National Fish Contests for 27 Years. Been-There” Fishermen prefer Heddon Baits because they are the original "waoden min: now” and of recognized highest quality. Now improved and duplicated in transparent material found exclusively in the famous Heddon "Spook" Baits on pages 4. 5, 6, 7 and & Furthermore, the experienced lisherman knows thal every bait must be a proven lish-getler of Heddon would not make it, and each model is tested under fishing conditions. Heddon Baits cost slightly more than numerous imitations, a dilference that 15 more than justified by the difference in quality, their serviceability, and fish-getting ability Nothing but the best goes into them: The choicest o! seasoned cedar and gumwood, and transparent molded bodies; the lastest colors and the highest grades ol paints and enainels; and the best grades of hooks, imported from England and made especially to rigid specili calions. Heddon hooks are now cadmium-plated 10 make them as rust-proo! as possible — not just nickeled or painted. Why Heddon Anglers DON'T LOSE Prize-Winners Heddon "Fish-uaver” Hook-lastoners are held by TWO Screws instead of one. Hooks will not revolve or twist oll or pull out because they are doubly secured with the Heddon patented hoot-lastener. yet can eosily be removed to replace @ broken hook "Hisoks are held i best penton 1 Insure hooking the fh, and seldom touch or damage the bail. Upon request any Heddon bait wil be furnished with ingle nooks, of to otherwise comply wiih special Slate law Read this remarkable record:— “In 27 years of ‘Field & Stream's’ National Fish Contest. MORE Prize- winning Bass have been caught on Heddon Baits than on any other make of lures. Also many Prize Muskies, Wall-Eyes, and Great Northem Pike. vote Se Such National Lead hip is positive prod! of universal ‘use and real Gsh-getting “ability fm Seatle and Porland “Salmon Derbies! more Prite-Salmon were taken on Heddon ‘Also at Pont Angeles, Wash, Seimen ‘Shase'te” 6h" the Derby, the frat prise for twa yeare on Heddon "Prize Solos tone ‘Bosses. es ca fara The Biggest Prize-Winner Bass for 1937! In Field & Stream’ Contest Caught on a Heddon “RIVER-RUNT-SPOOK” This gion! 16Y,-Pound Boss, together with a 13.pounder and SEVEN other caught ot Lake Tratlord. Fla. by Fred Glonder ol Toledo, Ohio. (lal 120 pounds “The River-Runt Sure did the Stunt” The Heddon Guarantee ‘ode fo give “Value received — plus.” ond to meet the demands of quality and sefviee. Itis made or neat 100% perlec ae skill Enowiedge. and ingenuity will permit Heddon Tackle Every article is mode of the best moterials abiainable, and suitable for the purpose, and shouls any tackle: prove: delcctive in manulocers, ot foil fo render the service which should reasonably be expected, Heddon (grees fo replace or repairs ot Oajust M satalactoily. felund is priceHeddon “RIVER-RUNT” Baits Several models: Floaters ond Divers — Regular ond Jointed — and Sinking Underwater Lures in both “Fish Fieek’ or “Spook” material. and wood construction, “Heddon’s Runt did the Stunt!” That is what ‘ost Ile runt of bat Sree era see heh im both esh eee Toe Sandor’ sauip feast” ih oxpeneheed anglers, be Se nee lomdieenuerte Siren auto oe sare and ea ne meg cen which amgly ee eR Seal cht le, yet ae RMS cesar caster deol or ight Unley = rods in both steel and bamboo. - © The Shiver unt" popclony. has re Silt in’mony smicons Thorelre Seas secing “Heddon’ sence on the bat Unless eset irs Sear er ear a eee ee es Pee reeset rane age oe a inet cee) oy a eee eee es Ce cata aed Unsoliaed testimonials by the hundreds come to us with pictues of remarkable catches by Tver Rone” on Bose Walloon, Beketel. te cto a hinds of Sat-wotar ih thousands of anglers say about this Fay Hype Anglers say. “A marvel — "Best ever" — "Remarkable fish-getter” — “Better than live minnows” — “Got ‘em when all else failed” — "Made my vacation a success ete, Famous “Shore-Minnow” Colors and other Exclusive Heddon Designs Finishes, ninber, doers teen Sot detent | gy Gi om Fh en, em nee A <> > NEW COLOR: The new "XGF" color or "Greenfish” is just like one of those light green transparent little minnows. sometimes called “skip-jack.” Very lifelike Newest of the “Runts” No. 9010 Series “Midget River-Runt-Spook” Ideal for « VERY tig Length 2 in We only Rod ond Line i @ » Eb oF eae wMore River-Runt-Spooks mcmcness, No, 9110 Series “River-Runt-Spook” Sinking Model See also “fiver Runt” Wood Mode, page 14 Tho original model, « ker and the most populor bait in America No, 9330 Series “Jointed-Sinking River-Runt-Spook” ,Tsnsrarent Bodies For all game fish everywhere A vety elke ond mer with hively side Hick to tall. Sinks slowly ond Buile extra strong at jointe Length 2 inch iPae No, $430 “Floating Jointed River-Runt-Spook” Transparent Body. Indestructible FinishOther Heddon “SPOOK” or FISH-FLESH” Baits Nol made of Wood. Semi-Tronsparent. Indestructible Finish Marvelous Fishgetters because amazingly lifelike i Color. Shape and Reton Now you can get itl Thal vital thing you have long wanted in boils, that true “Bah-llesh” appearance of Eve minnows) is simply iresiaible to ALL tinds of gome-ich, ond is produced by the bch sean gh inidescont material of which these “SPOOKS' ore mode “A. patented’ Heddon Ieature. Those new “Shore-Minnow” colors (see page 4) ate now blainable tall models. and are an exclusive Heddon design. They show the itonsparent bey of @ Snall shove-minnow whose ribs and backbone show when held to the Hight, “YoU an see what the fish sees underwater, Users of these "SPOOKS: report more fish on them than on any other bail, The most popular and ellecive models in. Heddon wooden bails, such as “Vamp, iver Runt.” “CrabeWiggler:" "Basser," ete, ore Gupicoted in thie new “tahy material Indestructible Finish and Construction. Hooks will not pull out, Through a speciel chemical process, the color ond beaut! finish have become @ part of the body itsell The fh will not come cll. evan when ground tn the lows Glish such as musts, pike, pickerel. and salt-water lish Each baits guaranteed te ouilast any number cl wooden ones They cost a litle more bui 10 ihe angler ere well worth the diflerence because ol greater fish-getling powers, plus indecteuctbity “Vamp-Spook,” No. 9750 Series. (3-Hook Model) ‘True “Fish-Flesh” Appearance —Indeatrucible and Semi-Traneparent Botox EBay Cobden Tuan Coath fi ines, Seek ot Bez) hee oe Red MEME Now! Pe Eee $1.10 SE HRS, Wnts ond ed Share Minnow Hapa Black ang Waie Shove Wanow SBREE Codie Sate Sane No. 9730 Jointed “Vamp-Spook” Transparent, Indestructible Ho, S59 Rett Sito ‘Hiaxsk Goldiny shore Minow" Shere Minnow No. 9900 “Crab-Spook” (Floater) ‘Crab- Wiggle arent Material 4 fi (8More Heddon “Spook” or “Fish-flesh” Baits No. 9540 Series. “Chugger-Spook.” & top water tantaizer 1K special bait for “popping.” “chugging” ot “plunking. aa Me Fees Water end Sal Water Fish m be teased fet under, calching \. oer di Batnte onabobbing ita * 3 Coto sss, he How mr xcrs E as oe 9840 “Basser-Spook, Jr." (2-Hook Model) The Original “Dowagiac-Spook” No. 9100 Series (sinier) \ A sinking underweter Ire — Transparent —Indesevelbe \ Gnd reat Sinks ol Is wn weight and an be ses deer h AYN stow"“etnoving. te ndestuctbe in conseton, and Two table hooks = a »More “SPOOK” Baits (Formerly made of wood) Two “Wounded-Spooks” (Wounded Minnow type) Similer to original Heddon “S. O. S. Wounded Minnow.” Swims on sida like @ hutl minnow. Spinners evolve eosily af slow speed, and oi last speed kick up @ iol o)“Iusa Dont be ine hus to gat these Botte back Allow them to lie sil then move vety slightly, followed by occasional sharp jerk. No, 9140 “Wounded-Spook” No, 9160 “Wounded-Spook” 2Hook Smalt Size S.Hook Regular REL STNSe aice eas LAUR ce EAR ea Ieee oe cM Re Seas” WADARS ainnow ROSES GIT SATEEN snow Famous “Zaragossa” of Florida — A fish-getter everywhere ‘Now with Tranaparent "Spook" Bodies—3 Models, (Aino with wood bo The new “Zata-Spook” hae made @ hit becouse “Zara” ie one of the most foddon Minnows in Florida ‘ond all of the South Allantic States lor Fresh and Saltwater lshing’ Pxcellen! resulla in Nowthern waters have algo been repoited. Ils exlreme buoyancy mater it perlotm like @ disivessed minnow, diving Under when je:ked, and thon coming to the surlace, leaping ‘ll out of water This i readily done. by Giving the fod light jerk every few turne of the tee! No. 9260 “Zara-Spook” (2 Hosts ites ae a hed a te ae a *y No, 6500 Series “Old Zara” (Wood Body) 9 trebles Eee ey Fa th ROBB ESE on AEB NEES ate spre a “Darting Zara-Spook” (9 Hicks) An improved model with notched head, which when “jerked” rapidly, will dive and dart gbout & or 8 lnches end vump again to top. Should be retrieved in shot! quick jetls” A g:eal bait for Smoot, Small Tarpon cee wel ae wae tah Length We inches Weigh 7 ounce Each $1.00 No, 6600 Series “Darting Zara” (weod Body) Ei ves: 4 AY orHeddon “FLAPTAIL” Baits o sien Newest and Liveliest of Surface-action Tantalizers A bait that brings up the big ones with a rush and ined when they te n19¢ spoon mates one ommotion. This gives Sreat Northern ond Lake ofthe water @ Muskies when nothing else would mod nike ‘The “Turstinished” Mouse-shapes would fool even a wise old eat, Here is How it Looks and Acts; ro swimming for eks upa grest tion that brings smashes that surprise arc 3s The Mouse shape is excceain th lurcnish, beady eyes. ears, ced A sure hooker Langih 4 inches weight 4/8 ounce, ‘with wie leader treble hooks (Sturdy Built) : =P speed, e Co =Heddon Stanley “Ace,” “King” and “Queen” Metal Lures Exevtlont alae with Pork-Stip Wm. £. Stanley of Chicoge, many times World's Champion Castes, worked jointly with Keddon in pro Mlag this Deller “spoon Iyper el bait The °head an’ neck” lecture af these bails gives. ther the atracive Swimming end diving cetian formerly lound only 12 wooden Baits. They have all the flosh of spoon bate Sour et ine wiaing evil, wil ast tun over when being relieved Now eavipped wit New Double Wire Hinged Weed.Guard which ie very ellestve “ACE — 190 Series (Weedless) Ace, NT Aca Ske ‘Ths isthe smallest size, body length 1% inches weight ounce. Cass Uke Maher seein Eh tar cues tha ake ot honk ON fru ond Sion Spoon in oe Wickl copper and gold zed fear euler eblors pest) Esch 3050 HB Botte 290 “KING” and 280 “QUEEN” 2% Mhetat “RING: — No. 290 Series (now with Double Wire Weed-Guard) "0" “ees King” in nome, action, and resulls Indestructible, regularly supplied with ingle hook, Ueble hook if ordered. Weedless, rune deep oF high, gels “om dnd hange on! Body length 234 inches, Weight 3 ounce. Back, $075 Bose Slee Tier Boch Gols Plate Bone ksh Poe BES ANE ne ona tea No, 296 "Musky King” Same os No 290 except equipped wilh large 6/0 single Siwash Hooke “QUEEN” — 200 Serios (with Weed-Guard) Exacily the same oction and construction os No. 280 Series, King. except Emeller for lighter fods Length 2% laches, weight % ounce. Each, $0.75 New “Devil-Ace” — “Devil-King” — “Devil-Queen” ‘These new metal baits most the demand of those anglers who want a” beetle Mroe’ Speom with buckioil. Baits ue hondsomely decaraied in a beetle Sasign tn two colors with contrasting eolored buckiails. New equipped with ‘vite weed guard which fe not shown im itstation No, 199 "Dovil-Aee” 9 Sine "BIG" A Gaeler, Soattie. Now with Double Weed Guard eae Each, $0.90 "DeviRee 1 in “peeing” 9 ih Dik Queen’ 2415 iB ata ie takes ie ae ae TSR Ee Isa Ne 20 “Stade Detting” Some cr No, 280 except made ena song Nea st ng SPSS Re ash war oa ie 195 “Yowser” Spinner Bait Beer Se Man os cota Fe 110)Famous Heddon * ‘Vam: s” (Pike Shaped — Wood Body) EDDON oa SERIES No, 780 Lape Bat. Wile Sosy, Red Eyes and Tal Flom Lomo, fe eal od Ya ese ee tyes ond ai i Sites Specs, ed Head | No. 7300 Series, The Swimming Vamp (Jointed) Beg Groen Seale 08 HOS See "Musky-Vamp New! A “Fur-finis No. FAO00 Mea: on page 12. Mouse Bait No, 4000 Enamel Finjzh with Double Hook on Body ne 288 Sinai ot Fall 381 Lom cor a i ke Hoy tsa, 80.8, bs ] { | |Salmon, Striped Bass, and Musky Baits Extra Strong Hooks, and Sturdy Construction for Heavy Fish Heddon “Giant Jointed Vamp,” No. 7350 Series (woos) Extra Stong in Esary Wey. Cannot Pall Apart at Iolat or i Line’He or ac Hoa pall ate tha bed by oat Bima fei ans dat Wroush Grigneily were lor Muatiea a big hte tt'aye a lovee for large Sshncn onthe cine Gack ise lt Siped Bane he spbcel er Mustated hog boon: Jevloped la Sued Bats ond coed “Bob Allon’ Gurney: © dation suagered Byler 'Robt Hon Hacdontol'ine Asscelcied SpSensn 8! Galtormia i's extremely popuior fs Staped Ross and Dee Pumpney saucy ehecve ior Sher ere eh K nerrcl elmer Si ‘by ST ry She fen nate Sisko? Laka a No. 7550 Series “Giant Vamp” (1 Piece) “on BSH Ale ee No, 7540 Series “Great-Vamp" (Costing Size) ery ellcctive jor Salmon Ro ee idg and. Striped Boss. Ext jong construction, ath line-tie asd rect hook fastened by eross-boll which Can be driven out to remove hooks, te Travels g few inches below surlace on w revvieve but can be tolled deep t Sesired. Lengih § inches. 1h. ounces wc $135, New “Giant-Runt” 7510 Series Pater" lone snpcstarcs of engin "Esay* Castor and veg ane TERE rE arngs = Kino Heddon “Musky-Flaptail”” page. 3 "Gicen Raat” raySalmon, Striped Bass, and Musky Baits cosines) New and Improved Salmon “ZIG-WAGS" and “BASSERS” with Twine hooking arrangements, replaceable Remarkable catches on Heddon “Baswen’ end Zig: Weg” are mede in tne Salmon Derbles ot Bestia, Belingham, Wilon, Posten’ aod Pet Rugetes™ mata iyi Sime Derbles any othr lore (eiber “Betsere a page 8) No, 8350 Series and 8360 Series “King-Zig-wag” Vey suongly jointed a Heddon “KING-BASSER” Nos, 8540, 8550 and 8560 Series 4%) Inch — 5 Inch — 6 Inch Respectively With Twine HookHanger nd Sheel-Rubber Tails, Seles Sei / Ws Aaa Bs Y No. 2160 Series Inmade sturéy spoon. Will not fost speed Lively swimming action most 12 very. sll brass, non bie Length ls tn ih swivel Each $090 fn extraSpecial Underwater Baits Whon tah gue 19 dear water ond sel to lop water” lures, these baits should be used No weights fare needed vs ey will sink of mn gccord Record ealches haw. mde on Bass, Pike, tee when Sil cies hues ined” Especially ellestive in late summer, ond mighty good et all times Original “River-Runt” No. 110 Series. Little — but what a Fish-Getter! See alao “River Runt Spook, Se and 9 ene a oa No. 10 Series “Lag a, body inches Hee setae Sethe Two “Old Time” Favorites, Crab-Wiggler and Tad Polly I= No. 1950 "Midget-Crab-Wiggler “Baby-Crab-Wiggler” (Old Original Medel) soma,Heddon Surface Baits Produce “Smashes” Nothing can equal the thrill ol seeing the big ones come fo the aurlace and smash these special sus face lures, Mony hishermen use nothing but sutlace lures lor Ba jes-and Great Norther Pike, ond feport gfeat suceets with thom. Here ate several “old felablas thot every hsherion shovlé have: A Deadly Old-Timer, “Old 210”, the Super Surface Bait Prolered by expevionced angles, who tell ut "is Heddon “Count and Twitch" Acton the Dest al “alound Ture ever ate' lor Boss msraucttSRS fon 88 Meats cael W'S he Snaly ih Bat ousonds ol Tahrmen all-over the county. The wr “Mouse” wilt beady eyes ears ond tok plus The salar amt dp tate a a lur-hnish, is a “killer’. Other colors have no ears, von which gets attention Iter the tal or whisters The 210 ie sem-weediecs, wiht ouble hooks ond con be used in sureng\y ek podhagh, Gnd wendy place if’ sate Hoke dandy caster, ond a gfe boil for night chin Inthe luminous lisieh. “Has a hydroplane action, Gnd when reeved fos, thates ©’ bigr'wake” and anger 20 ‘ory ‘llecsve for Mushies. especially Series with teble ho No, 20 SERIES at a ad tat Hae theese vit no Guay Mowe 210GM_ Grey house (With eee) Large Size, No. 200 Series. 3 Treble Hooks. Same Colors as No. 210 Series, Each, $1.00 Wounded Minnow (3 Sizes) Nos. 140, 160 and 170 Series Rel fr “lp” ot every ok Vor emp! Lath se ase ig coe Was Sat coe EA GEMS a Banta No. 220 “Weedless Widow" A surlace Wiggler, A Pork-chusk Plug that ia We mh ae penieeicege oc ostDouble-Use Baits combining Lively Swimming with Surlace “Plunking” The “Basser” (8500) and “Lucky 13” (2500) The Haddon Tease | Ae ee fe OR Oe Dette Operates Suslce ones witha savage The “Bassers” (2 Sizes) 8500 and 8400 Series aol ce ee ae ele oe snes ee. c EEE Ines i "Cor See Special “DeLuxe Salmon Basse on Page 13. Extea Strong. - st Saigon en “hucky 19. Is BHtook Model Pees SRE ERE orca i wun grates ee ee Heddon * 7 ig: Was" Seine 8340 and 8300 Series ones Size on Page 13 cs)Heddon Special Salt-Water Lures (ote: Soe also "Salmon and Stiped Boss Lures” pages 12 end 19) More anglers are coming to realize that all kinds ol Salt Woter Tigh cam be token an “Plugs”, inctuding Cod" Bluslish, Mackerel. Salt Water Trout or Wealish Shock, Ladylsh, Grevaile, Channel Bost 3 ap lish, Striped Base of Rocklish, Salmon. Kioglish of King Morkere! Tarpon wie Many rogular iesh'water bouts are suitable fr the very elfective. When used lor the heavier Sait: Water Fish, heavier heats should be installed addition lth bois shown an this pogo ie fellowing motel ae 0 recommended lor Salt Wales use Hisdon Aiter Aue (Wood) He'Sanee Sorina fara Bon Tho “Kingtish-Vamp-Spook™ ia suong “Ai hate orc now fsctod sulk eleer tare fe feature is a bright metal “saddle” locoted near canes ol bo the stike. Price $100, io give extn luring qualities and. enter ERge Sine Eate® ERESERS Sites Sterne” ARETE Yeley Sach Ses Famous Light Tackle Salt-Water Specials (Wood Bodies) Those litle tures have become very popular in Fletida ond ther Gull and South Allentic seaports for all kinds of sea fish named above. The ‘mos! ellective metned el operating there lurev it to tetteve thew ‘with short quick jerks of the fod, causing them '> dip sod Jar Yh Aete Sive Giannis Cer RCS Head G1ERH GSI hier, Red Heo No. 10 Series Laguna Runt (s, Same body ol Icmous,“Riversunt” (110 series), except has ng metal collar Should be retrieved by the gmous ‘letk-and-wind” action which makes the bait dart snd dive, Length 24" Weight ty of 2 Trobles Same colors or River Runt’'110 Series, Price 5060 “Old Reliable” Salt-Water Specials No, $00 SERIES — ody length 2% inches. weight Yp ot page 1) No. 600 SERIES — Body length 34% inches, weigh! Jq oe nent ) Body. ed He uct Si an | i |SSS r I | How to Make your Baits “perform” and Catch MORE Fish! Try them! "Stopand-Go" Method ae ee Hie as Heddon “Tease or eee a SF Y "4 eeerimes eg heey pees Dsbe Siew are sie "uci fs ae a ‘The == =. jounded-Minnow” Ket Now, 31g 0, 10 19 | Anata, sith sleep Beso piee ine ladon WR Son or" SS taney ae z nie 7 ayeia ervey, s mame, tering sound and “sie Coeiokan, PRSply We CK solace teed seo a na Racal Facies aeese ea skate ide Sete sul bre LOSTME! BRR ath TSMR Be Ab, Heddon Silk Casting Lines When thet BIG Strike comes. you wont @ line thet Holds he line thet hold" con spend on tis oe abwclta.. Moule ol the best SEE Spor sill" et doe ere Two Sdird Spocke connected, DbD-stb, Perapool 135 Heddon “Imperial” Fly Lines (Oil Tempered Coating) ad Double-Tapered and Level Lines for bath Trout and Base Py Fishing seenci®™® © oo gegg Gaba om Hey SE 1 8 st Ee it Fe Tite coined Sha” TS ca)1 1 j | | | { i { | | Heddon-Winona Products insscct'sie'sts “Ever-Fresh” Stringer with new “Disgorgeruler” Point A Stringer that hos everything! You have to try it ovt to. 74 loppreciaie 1" Secure, convenient and humane i You don't have to it « mass of llopping lish into the boot when you pul on onolher, nor risk losing @ big one when Pulling him on the stinger, nor of sticking your lingers. wet Iv very simple, you fasten @ detached Metal Snap Though the hs" lower ‘ond upper jow —then uniasten mee == Your tinnget and “Siing-he-Snap" By running point through cylnaer co fortion ol snap and drop the lsh overboard 10 join the others. Each Reh S separated and snap revolves, Snape are made el bes! piano wire Bag. dine plated. See new "Bont" below. No. 614-6 Stringer Complete (One (1) Bl Cord Stringer with new Point and | Complete cable Ring at bottom together with S50, Six (6) Detached No.4 Metal Snapa Each No, 4 Detached Snaps (Extras) Tetra earn A sturdy, rustprool snap which operates like @ giant safety pin. | Dozen tmutteuegeeers enn Sold ceporaiely ond fits ol singers 2 dozen 9 box $60 “Suing the Seopa” not the ab v 2" 3 A san i i laa Now “Disgorgeruler” Point Very hana and valu. The ran edt seta gen! ie mae Ino on SOF lela Sines Ts Ramet, Yow thea hn Tnaat on he gon ted Stand woves in the Card—p No, 61 and 91 Cord Stringers with new “Disgorgeruler” Point Winona Row Lock No. 17 ve 1G Re: aah #5 oe No. 7 Winona Celluloid Float No. 175 “Hinged-Hoop” Fish-Bag fas ope tpn one & 2 No. 19 Holder and Bag-Clamp (20)The above Amazing Catches on Heddon FLY Rods! 94-Ib. Tarpon; 69-Ib. Sailfish; 44-lb. Salmon! { Standard Heddon FLY Hods sere wood (net ever 6) of.) with Saltwater handles Heddon—the Rod with the Fighting Heart! / 2, proves that alt Heddon Rods have an Only Thick-walled Bamboo { Heddon “Hold-Tite” Locking Reol-Seat 5 Strictly Hand-made with Painstaking Care, by Rod Crattsmen You will be proud of a “Heddon” in any company and under all conditions. aNew and Improved “PAL” Steel C Se ae RT Never ind Tapered Feu TipLecing Sew ¢ Improves Tube-Welt a Seew fr bo Construction > ‘These rods, & revolution in Casting Rods, will amaze and delight you with their Bghtness, power, accuracy. balance, whip and ction. The sleol tp is drawn by the exclusive Heddon patented tapering process. In thls new cold Grown process the fines! and loughest steel iz used. The tips are drawn to (exact taper, and hect treated. lo produce the desired ction, duplicating finest of bamboo. It ie this exclueive patented construction of the heavier wall tieel ct the butt tapering fo a thinner wall atthe tip, which gives the excellent Balance and lee! ound only in Hedden "Pal" Rods No ain 1H you want a rod that will add to your fishing joys: one that will give you extra Seat wit distance with lille elfort, that will handle @ light lure or line cs well as a with, or Iheavy one, that ill ight and conquer any fresh-water ish thot swims—then @narel ete Heddon "Pal" — the Rod of Today! oe (See other models on pages 24 and 25) Perlecic No. 14 “Thorobred’ Serewstzcking Now seveted with stationary hood ot 1 4 Guides on midzection 2 No, 14 “Thorabred” Red is just what its name implies, an llwalue rod oll Heddon rods Three-piece Noi thoureds cl'anglers swear bya rod thet has lived up tovls nome nickel-silver, gunmetal finish Invovery way, Mode al o superior grade of Tonkin cone, “lempered” by threads, exira serviceable. Solid ¢ HoSlor’s tadiueve process l'has fat rich Brown color choraclerstie | steel intermediate guides and ip “Bill Stanley’s Favorite The Standard of Values in Fly Rods lovorte omong anglers who know, ty, rs Tos inig Mller Now a nator ‘uoniey sy Gpigingily made to specication of the oie pion af Champion Fly Casters, No. 20 has be ease Gon {new oils everything that can be desited in a good tly 70 | Spurr me afta moderate pice. “Thousends are In use nd are aiing @ wo! CRYST ERE Sl Gieosure and aatistaction. Their proud owners telus that the: Geis Weadcn —[ode'Gre unequalled by other rods costing much more ‘a now type “Hold-tite” locking ery Randaome, which scrows fa fempercé brown-tone bamboo goes I Eomponition mater R'velected. grade (a)asting Rod “The Rod of Steel with Bamboo Feel” ——— FHICE wall ot ond end a THIN wall at [TF 'A Few of the Many Teatimoniale From Prominent Anglers Using “Pot” Rede Eu eet Wi fone igi gna” Sah on ‘alsa ol MP ec end feces ond porn ute 0 hag ie onlin ice jw Pajented Olleet Handle with Screw Locking Reel. No. 31811 , 1 SMiing Hood ond Locking Tip. Choice cork rear gnp No. 31SIM eh $1500 Gcheckered Cireassian Walnut forward gnp and black Ne. SIS —Light gy, 4, insh Tip Rondsomely wound in two colers of sik wih No. SISIM— Medium $ 5% ! $1600 IRione bemboo enamel finish, Gongine agate guides. Tip No. 3ISIS—Stifaction. 5 {t only. Perlection steel in tube, in a walerproot Leatheroid Carrying Cover ‘guides. Handle is 2 in. longer than regular 81600 12 Guides furnished if ordered. Designated by leer “S” oa S3151 Split Bamboo Fly Rod eee carr i eeiniemaenioanasanas een A 2 anaertnNemNRNNNE cpeencse el lruction with extia_ tip All metal silk trimmed with black. a. cleth bog in IV inch Aluminum Cose [ite "techsect with scrow-locking Si weighta—"'Exiva Ligh! Trout,” Light Trout. "Standard Trout, ft grip. agele fist guide, tungsten Trout” "Powor-Pius™ ond "Heavy Duty Keeper Ty-ting. “Wound im red See chart on page 26 lor weights lines, et. "No. 20 Fly Rod tint cy charac fection, and casting power Hand-welt Tictel-silver. gum thee ode to ingarga aye en $2790 oe aovals BU fonod jo pos overs—(moisa uo) y spins soy N— poy A¥SRA 20 BuMOAL, io [Bom pou coquog 219g, nou SIPUDH 1sHO Witla poy Sunsg-wg [epol oxnyod — ISTe “ON vuopiqia x -mo}l0H meu ‘sopoW SunsDg-1q PBI, euosery ou ‘Kapoy-dn jou “pyfos jou “wonanssuoD [9a1g poz0> Woppay Jo opDy Yomog ow oom) TUK coquiDg \SoUT om SP TUB “Spoy [91g ,,T¥d,, pesordury teel Tips are drawn and tempered at Dowagiac by Heddon. eaHeddon Color Chart (For Colors only) NO Bait is made in ALL colors below. Baite are made only in th cy SH 9¢ Nature Crt 90 AN Block —— ‘ ak ow ai wuss a SP Shiner Soo SYR Yellow — Red Hood Special “Spook” Colors applying only to Trans coi, Baits aN Pee to =. 10k" only ne New “Shore-Minnow" colors Peon only to Transparent Baits athe,ve poltdns 9g * it Ulm punew pun owous uios6-ooquibg (emsu ui 2p nuranio peusisd ieiag eine) poled Bare ‘Se PUP 6 t0B0g 908 epous soIDMIIDS I94i0 H0 1 40} di! Apmis — suigz “on 8 sprou worm "spo0y. Burpite {onus “oeines fo pun s0)90 ‘mod pu “ver A2 Sio\Bub pooyonig puD’ Uouile\e UawlOg por I Sih * speeqieeig ‘vowing, POY Huyory, Deg ,,1Dd,, Z9SZ “ON, Spoy JIEM-HeS .1TWd. iB-poon Yat! 9 yim Pal 1 spIOy 1D} ist [961 BulySeL-moIDG SAUB 09 pia) PUD Abe! Yim sfpuoH, T9POW Pd, PSIOATUN, [SZ “ON iq sbines 2 ane Jo wore pub ies: 4105 sip tm Bq Baygooy ove oo: Buvise) *) io SIPUDH 19SHO (lePOW PAPpunig) poy SuysoD-1tyg ,,1bd,, [SOL ‘ON hay uss ostoes ya ci wan pau siesapour 76) pos anegind (esoual ID4DBINT TRIS OpHUBHYBIY Jo dn ,porod-nol[oHy, sUIMURB © sof an[oN s[qOUoLLeL YE ——— en Heddon makes all their “Pal” Steel Reds at Dowagiac. (25)Heddon Bamboo Fly Rods _ the rishermen's Sweethearts You will be proud to own one im ony company and under all conditions [A Heddon Fly Rod is a true lsherman’s pet, his pride, his sweetheart js, som thing to treasure Seldom will he lend of sell il and. ever elter years ol iashil service he ail Feepe st for the memories af linny battles won and lost fost to gray ono and soe ite grace and strengih, and Teel ils balance, live Guick acter and Suppleness, makes you tealize thal Heddon fds ore the lost word in Fy. Red construction, and truly "Rede with the Fighting Heart.” Fly Rods for Many Kinds of Fish, in Fresh Water and Salt Thousands upon thousands of anglers have come to oppresiale the sport that ean be had tn ishing for oll kinds of eh, with @ ly rod = = Remarkable catches ol large boss cra mode ‘eth Heddon Bugs, on Heddon Fy Rods, vir lip Cabo, Wen tah wil ouch no ether ue! Conrmed *baauters" wo used to laugh ci Meithaie vGetts My'Teds, are now being converted to theit use, and lind ian agieeable change and ui lien a profitable one * No mater what type ol Ny rod you want, rom a light “fairy wand,” for smelt Wout, “red. | up toa powerlul salmon rod, Heddon makes Was shown en chert below Bila product More Points of Superiority {mn addition to the fectures, explained on page 21, Heddon Rode have been refined ech yeor until we believe we have perlacted iapers in all ol the various actions to give tiarinum power and service lve ‘ction: and true belance ‘Owing to the painstaking care in making and gluing the bamboo sections of each size of rod fo exaclly hvoach size of ferrule, i! is not necessary to “under cut” or cut down the bamboo, to pul on the leule ‘This makes lor additional svengih al the ferrule junction, amooth ‘action, and a peclect fas. well oe lew loose lerrules Guide spacings have been coretvlly studied and are designed to suppor desired "progressive bond” which brings the eatize rod iio play. Weights and Actions of Reds, and Lines to Balance Them “True Bolanco" in @ fy rod is the result ol using the proper weigh! of line lo Mil the action and Jength of the rod and type of fishing done. The octual weight al the tod hae litie to do with "true balance” beecuse th Iwo rods weighing the same, one c short, heavy built one and the thar a much longer one. it is Evident that the shorter one would have @'much siller action ond. would call for @ heavier line fo bring ils, different teel-seats allect the weigh! by one-ball ounce or tore Heddon standard ‘Composition reel-seais are one-hall ounce heavier them ploin wood onee or those of ight metal, but aller Fool is put upon fod, this sight additional weight is nol noticed. “Drycy” cre silly in, bull ‘ond tid Section Qnd have @ quicker-acling las! tip. “Watlly” are whippier ond tolter ireughout. As most anglers prelor “ary-ly” action. twill be furnished unless "wetlly” ie specitied "Dry-lly" nection is suitable. for Bot types of fishing Heddon Rod Chart “This does away with the misleading designation of weight alone ax a guide, and gives the Size of Fer rules of the diferent types of fods ond thelr fespecive Lengths, Weighs, and fines recommended. The fet Tule’ site is that ol ‘he Terule on the but acon Heddon 2-Pisce Rods with Screwlype Locking Reel-Seate Longin SSR Era Ugh Toate Mk Tie 438or HEM “FA numbers etcept No 10 and Ho 18 Etta Ug hoa NIE bP GSE HBL FA tambers exeeer No. (9 and Ne Light Trot Nol 8 iL 48Ser MDH E All mumbers except No. 10 ond No ust Feet NOB, Gk SS. MBE E Al-nambrs rises NS 19 ond NE-1g Stondard Trout lo 2B ft §00r HOH «All muntoe Scmiad mor. M2 fyi Sans MBE EA number Seniad won Noa Sh Gace bn EAN SURE Bowe Trout No.2 SMe. $8on HCH Dl numbers, Es Ee Noa Shi Ser HSE Bo A mumeers ES rea NO2H yn See Roh Bay umbers Power-Phus, lo, 23 i. jor, HCH numbers Power Nom 9 aDen FECHA umber Power ls No2% oh 6adee TECH batt cumbere PowerPius (Salmon) 0.2% 10 i 9$00r HCH No 35 and up Heory Buty Ra cae scale ce cific Hoy Buy We) Sat Se Rg Ab aumbes Heory Buty Soimon Hod Wh $8808 ERG NG Ban up Heddon Rods are marked on the but to identify the Num ‘such 28 20:8.) we a Nos 20 Grade, 8 i, long om (281POH Aly ,S101DM onig,, OT “ON sopou6 20} por asa Kaoay onxe (eur ¥9/Zz) sImsieZ ¢ “oN Ain Kanoy,, Heddon — me Rod with the Fighting Heart! (7 wed YZ "ON ,'sRIg-t0mog,, UL VorIDD Hjooms YU pou Buo{ D st Zig UL dn pup apni $1 “ON Ui por2oIs Wg PUD Ze Wy (vopennsueD eretg-e) SPOT ALI ooqureg uoppeyfaim “kK uoupemno], S6d. “ON, oss Jang pag 81 po Seiol Sunysy veya dub pads wompg gf “ON poy ,jueupumMo],, SEL ‘ON PUD /,UoUNTDS,, ¥E ‘ON £,S89[190d,, SE “ON TPO O*MT OC sonppA s[qDAIDUIEY Y “DELLS — (or pee wz sebod wo joan SAOTUDIS Md, “ON 02 “ON, me Ampeg vid, AON LT “ON (oro seuzury uw) POH ALL All Heddon Rods are made by Heddon at Dowagiae 1 pooH ot uo EmONS jog-jo0y Suppoy-merg edi mon (panuquop) Spoy ALJ coquieg woppeH (atumo 6} puo sipuoy 4) uedn 3001 ol joesiaiee ut doy, nowy | pu vemod ut puD ‘Squsesp pinoo sete Butyion (8400 84, ate gemma, anae, emmano Jo ‘The Rod with the Fighting Heart! (29) (woprg a ost on onto 225) poy ALY ,JWOPISELg OWI, OS ‘ON IPPOW 9xN'T og igBIOM PU *HEBOT Jo CIAL 29F sv ebDd 29S) (penuqueg) Spoy ALJ coqurieg uoppel{yvwouaeg nng Se2eIdey ‘een snonuiueo‘pioy fo 100K 10 nes PIN ae diy Gurpoxdoy —-«MHEPUOM GuAB {Ne spor Hodos Kuo — 9 Tears Vd. USPPEH tox) 8x01d xpos oxy) UBXIB sis91 uno 220005 ose ooss unestip dup 01 stgne oud ‘app © y0¥ #} pu Auo sod juowoooydo ayo siqy. sn 0) ]o9ep pewmisr =} pou 0 ou) 10 stiod ueyeeq eobjder [1m ei ‘9s0td fo e1OP wos} DEK 9% pu met avo loyje smace eBoyoarq pinoys — Koqeg weean|dey (e129ds ssouno9e "129)9P 29 powe: ysow 31 yam domed uF Auouedns iq popuowep s0 *PO-KL! [9915 9UNee=uy, jowou sepun sboqpedq 1801060 ePOH-ALY 12915 .1¥d.. WOPPAH ABI4E:OND OA ni of poveto: => Koyjog weweonjdey pup sejupmnD nC Steel Rods ct Dowasicc, cera Heddon makes all their “Pol” edo} AnseHed “eqn ssopmner = wop2ee gong “dryeuoUIRyD:> ouy Jo sTeAIE oro sus #8 2 SPOH-ALL [9918 ,,JPd,, UOPPOH 0602 “ON enoge pu pI ON =apE: oos.jee1 GurRDO} adkrRe13E NOY 20 LAA nasuen soond-2 Ui poy “FEPLIYBI etm olf 280g) 20} (B9P! St PO lagbromroyineg., Spoy 9291d-Z UOppoH, (0)Eh ares a xo mn stl 0 pun a8: wn wpedg-yodg got ‘ON, ‘uo fp juetmmuine) oj Ajsenions YotD posn pos G61 A198 st ASO! “pee ba es exer, ie spol Stoninaoy 2 ee ae Heddon —the Red with the Fighting Heart!hip. of unhurried craftsmans) 32) Heddon Rods are the resui Caen Meme) PON opoang SOPPOH UNL, 099 -ony (panuguos) Spoy Sunsep jeg coquieg uoppery(2IPUDH 18HO PEySied) [PPO] ,,HOAPDIS, 1S¢ “ON “(SIPEDHL 19570 PeYDD|eq er01g-0uO) ,sIHOADI HOPPEH UN, 198 “ON arama! uo pesn seppuryy LaSIIO prea sped ooquieg e0eTg-euC (®1PUH PeyonY e>e1g-2UO) POH ,,WOMIDIS,, OSZ “ON Eee: Heddon Rods are the result of unhurried craftsmanship. (3a BSF ious “ancuor HY He HERE LRP Tae a a091g-0UQ 8xN 9q OSS “ON so[puny 1S~Ng poyony pup poypjeq—SPpOy Ooqureg eo9Iq-9uQJO MPS spoy zee yy-}Tes coquieg yweg-ooy JOM WS ,Ssopnng, MeN, aumg-e1Suig pup ymg-erqned Kapoy] exnyed py ‘ON ow smous sia, up x@n0 Yihq Por y coquing yds wng-etaned conay jem $0 ‘s|sp09 SHISDg PUD on youog ‘upp ‘wodsDy 104 ooguipg pezedura]., jo HIdg uoppey“sd ce aa = (SIPPOWL OM) POH TePM-PS Aavexy HHT “ON (wines pos e9g .sseninog,) BES 88H HUDOT .OHL-PIOH, tim PawoIewnAwONED TI IY SoS UE ane put ls “sorpuny pejourd HINA S}opoW! ,PIPPUDIS,, eI iL oognve 3934 | TIO 10 Poy qeueuog exnyo, et d Ty ON, ame sors, tapers sao uous saumus wou Pe cue ponies ov soil fSte Ny “By 20 ey = FOE a unos aie HoH HF poner edna uthotliod SPPPL WET ‘Pou 6" EHO ol. — OMT Ty “ON ere aE 0 (penmaen) ) Spo weve M-ieS coqur ee nids uoppeH See further details of Pal Steel Rods on pages 24 and 25, stHeddon’s New “Lone-Eagle” No. 208 oattindsd ode tnet when he nanieee acide, magn tet oe Smee Sr a ities fi ee ee ath iff incbos Tome Tit inc ah fan Wh oe Posies Heddon‘s New “Chief Dowagiac” No. 4— “Heap-Good-Reel” 4 Rogers, sreable ond ststacinyenttbokenhivl-vinng Rel ot The "Mechanical Thumt pute jst enough tention om line to pi ‘A lazacel teaure te thatthe level winding device cop be cemoved icsianiy ona, By desert "Sas Ske Screw Cops biting ape’ psn re elfen EMERG etee en ‘se ees Heddon-Winona Reels— ** For Beit Camting and ordinary Trolling: also excellent for Deep Trolling account Extta Line- Capacity Holds 450 feet of 50. Hoxible red, very handsome in nickel feds ol many an ‘no geors to wear out, afe sellspooling, nolesiast, Ire ‘rom backlashes, easily token’ ope jeed "o give satislaction. In casting, the thumbing is done on the hub, God aol on Renovanes Pr Fon The automatic brake storey goal cp cet nly. ond saves Apuusrine Ri thummies ard ocklacc! using ong Sa Ree pee rin cannany ee wotte ealiy wel wih eer bead BRN Line Gunoe—y ——o7 ~ trl ler gona ent on $84 Seorsie noes cus tne come, emer (f iPass ce ct een he amy Se Tho mel be tm ca a ee Each 518 alae Thar Brake" ches Bate toate Winona Resi i ci OH [he Black” enamel of Lignin Vise. Hoot at on eounisty “Se peg Bonet Bact, a yoo Yaa Ts teat Steal Chromed teste Heddon-Winona No. 90 “Great Lakes” Trolling Reel lel for heavy trong wih wire ine ond heavy sinker, Line depaeliy 20 os Gnd edjunable.ftetlon luteh brake which opercies on sut-go- ond can be controlled by thumb Ve iaving.lerge, lish. Double Feathandios ond metal ine-gude. Aulomatc brakeclover is thin eomy reach of lel ip Bul entra irdlometer € inches, ond ‘l'not kink wire Tine. Spesl width Je inch. Weight 21 ounces Each $500 (361The “Heddon” Automatic Fly Reel “Free Stripping” of Line —Eaty ot Single Action — Fit Companion for eny Heddon Fy Rod Reundedadge Mouning on ot the trndom ol 9 singe-aton tea Seid arate, Siete eastechaay say a te the pe, By aa Bue na 3 randy “Dot 7 Ua, yar MOH vsti, ae a By taits Sieve Rabe fw ga Heddon “Imperial” Fly Reel no. 125 Now wih "rion ge” Line-Gule wih ler besriags Yoel. tvorpitce contruction, ovat HEH Pgh eteee “Biome 2 ' eney, Perfection Weedless Hooks ‘Weedless and q “sure hooker” becaure of the HINGED woed-guard - No. 2 Stasi Weaalen Hook i PG EeNo. 910 Ser No. 930 Series “Wilder-Dilg-Spook’ ies Heddon “Wilder-Dilg-Spook” Wounded Shore-Minnow” The las! word in natural appearance NEW! Transparent Body Fly Lures Large Size story sisxsn Small Size "Wounded Shore-Minnow’ Handling Fly Rod Lures for Best Results “Flutter” the Bass-Bug-Spook| More Transparent-Bodied Fly Rod Lures Now “BASS-BUG-SPOOK" 2 i Iuat ke a apent moth with wide-spreading wings ‘The last touch of ileike appearance is given these bugs by the wansparent body careluly decorated in natural designs. Thoy ‘re not made of cork and are vary buoyant, ond very serviceable at hooks ‘cannot pull out nor lure get waterlogged. Length 2° on No. 1 Hook. Very light and buoyant No. 975 “Bass-Bug-Spook” (Large Size) for Bass and Large Trout | Ilueaton Hy Actust Sie i ‘7scR swe, se Ne. SRR Grown Boy Wings, and Hackl No. SISGR Grey Rody. Wings, and Hoes He Bae Biss Nie REG Gods ondinsge ReShfocee Beek READS Bsv'iten Body ond Wings, Yalow Hact'e No. sf8¥ AN Yatiow a No. 974 “Bass-Bug-Spook” (Small Size) For Bluegill. Crappies, Etc. Length 1p inches on No. § Hook. Very light Ss S var vew noc omar oan me ‘orration % tue! Site REBGS CBSE Sn By ane Winge, Yow Hocklo NewS — aioe’ “me wins Red Hecle a Heddon Original Cork-Body Bass Bugs 2 Sizes. a No. 80 Lorge se on No, 1 Hook $250 each Moun cutback mop oot host, erctte mee set rte Nie BSS reg rartctesate So Bro a el pa a 4 Red ond‘bedrn body ond nace. ET Miia ed eaek Rael No, BSO Small sie on No. § Hook _ $050 each (39)More “Spook” Bodied Fly Rod Lures ‘Transparent Bodies, Indestructible Construction. Very Buoyant Heddon “POPPER-SPOOK”. No. 940 Series. A New Fly Rod Lure x oe ee a Wars ca w 7 “Por y body and held fast. Outlaste hall a dozen cork hodied lures Casts easily and oceuralely. Le Tip in. Weight 1/25 02. No. Shook. Back, $60 New “BUG-A-BEE SPOOK”. No. 960 Series A imal “spentwing” bug that fools the wisest lich, Lies helpless on the Soler with wings exionded Length i in. Very light Colors same oe Popper Spock" No. # hosle Each $080, No, 950 Series “RIVER-RUNTIE-SPOOK” A Tiny Fly Red Wiggler that fils @ long-felt want. [Alto ellecive with cone pole Floats and dives a lew Also large Trout or No. § Medel Perlect ulded inte body ond th Each, $60 esnnot pall out S50KRY Yelow Shore banswe "See fume Cork Bodied Fly Lures No. 720 Series “FLAP-TAIL BUG” livslist of Surtace Lures, A res! swimming “Bus” that brings savage omosbes. ROTH Bylaw each, $60 Heddon “POP-EYE FROG”. No. 85 Series. (iy Rod Lure) 2 a8 satlooking popping B ‘Casts nigely. easy flczup and never turns over, Equipped Guard.” Cork body sor bucktail lege Length 3 in. Weight 1/20 o No, 85 Seran SYP Yollow ond lack Frog 6SGF . GreenandBloce Frog Each, $ 88 140)HEDDON BAIT CHART and FISHING GUIDE is easential, Balts are a SMALL part of the cost of your trip, but a BIG FACTOR in tts itceens spares the nee of many antes it Tay pete haan sp aan eet ee eae ie et Sioa RRs Rear ea i dati 38 a Sr ara Sow Si Wm, “NITE-AN-DAY” BAITS, STATE HOOK'LAWS ‘The Veteran Angler's Selection of 16 all: Heddon Baits will be farniahed | purpose baits, indicated in RED on chart with Hooks: fo comply with | fiimade by an expert and Includes ail types Special Stato Laws, or baits forall game-fih FOUR RATINGS ANE, 4 I li omy Ts + i SELORTING™DIVING--SWiMIMAING™ ata (aed 8 SABLE LE LE xT) ey ; Bee [ELELE [LE eZ peer caeelon | ea a noite HE Haat S| RE |ES]E || coer ture LP LE Pe? fm) REE SIELEIEIE pow EEE RElEUELE - ELIE ee Wr es oe cen BEE a) © Be Ele Cee oe BELLE EL UE aa peo wee ELE Ete | TEVEVE/E PPT oud le lELETE id STELE/STE fo elelglelg | mms r+ Here's “Convincing PROOF, «uj, gy netinana Agsinc ond for 27 Vowel ip that Heddon Baits do Land => wate open ta ecrvane uithout cherge,=< MORE RIES MORE and BIGGER. Fish: BASS om Hedon Bait than on any other make of Jeti, Detach this Chart and Carry with YouHEDDON BAIT CHART — Continued WATER Baits (Sib Sonn | Rae YY ere he snr Sep. cr set deteaal Seca Famous Heddon ‘Tease Aetion or Surface “Plunking”Rod Building Materials and Accessories Re Detachable Handles (Complete) ited ach a. 8 Rear — Wh in rh bone Sond metals. gias NOI FS! AY Aol Sam (eee ne Seas Been aye! ‘Tol sattndiat ver an ued Banded Agate Guides and Tip Tops |; Ferrule Cement Woon bts ene ig ‘iso larmianed ane Heddon sergn. ger line catchy Imported Hooks Firat Quolty ‘See | ond 3, Each ate! Glued Bamboo Sticks for Bait Casting and Fly Rods tie, BA uta uns, gret ov ol i eatExtra Rod-Sections (complete) for All Heddon Rods Our Reds can be supplied with extra tips oF butts from stock. For prices on extra sections gee table below. To equip on old Rod with new but! or hp we musl have either one or Bath sections at ous lectory fo insure perfect Atal ferrules ae these are a1 guaranteed {a interchange. All Heddon stondard ips ore the Seswe Ih, 38 inches. ‘The lengths of rods ls governed by length of bull secon. Specicl A2-mneh he | made for $1.50 net mere than stondard tips. dBuinch lips are $300 nel, exlta over regular anes, Fed Sections — But oT Ve STiy Hod Sections, Exe Bu, Mid and Tip Seeone sae Te Section B| 1900 8 Aluminum Rod Cases, Buoyant (et Wetesign) ————— a eee tise? Ke*ainan Wea "ie We ve antament aka WANT ortces voor sols iy Sac lereie eh Se eee ae ene ee SLi With metol serew cop. 18th to 3 inches only $0.25 Your Rod and Reel Repairs Done Promptly De NOT put one name on the package and a dierent one GRE oe your iovor auch ax your om'ncme). lave both tne same, SOE Yost We will overhoul or ropsir your Heddon Rod or Ros ciao OTHER makes of bamboo rods. Eximater Siety given on eny Tos, Thousand ol anglers compliant eur Repair Department om ie rompiness ed Slicioney end commend for ts teaeenable' charges, We know you wil be pleated Repeie Work ie DOUBLE Work ond Expensive. it natraly, core muh more (6 doa Task ob o Repalejo, thant da onginely, because ropa ebin's tokeapan aud @ putsogsiner ~-a very iuey ene ah tie Jos with cack Rad or Reel Leplsepercte, od denied lo preven! ass, Tho werk must be done OY our hoes po sled workmen fo give ue bme—ion das iowa wooke SSring pour fepa’ wk cary, cten'duing the wine”, EO B bean thy in det aaa ERTIA ROD-SECTIONS. When snow seen atnreg we Sees woh Liars! Licenses on request. Use Coupon below. Send them to those Lshermen tclends. Especially good fr place ards at Sportamen's Dinners. Even @ PRESIDENT of the United Staten appreciated. his, Tie ac orik Ida? Rape" and when hey fr ope Pink. at Baki kek TA TRE hoe Ct Copano Te ae Cocattiz, liar’s License for Fishermen ¢ { } Satta Iatued by Heddon Dowagiee Delon and B 4 ‘The Bearer — — 3 having, hy ‘epulation and long prackee, coupled with a vivid imagination, exbie ments tharelor, is hereby empowered {2 Lie, Prevad ted all of the proper requ by tale, and ahow every other recilesshess with the Truth. considered eyed ‘hm, in conection with oll matters relative to Fish and Fishing Senn, Dora 2 for ihe current Seaton, subject however fo the Regulotions on 5 3 % baek erect BS : et eee é tayGood News for Fishermen who Golf, and who appreciate FINE Equipment Te eee pe 73 HEDDON Sig Makes a World Or Gust tty a Heddon-Shafted Club The Shaft of Steel with the” Qiedie” Feel SEE HOW IT IMPROVES POWER, DISTANCE, AND CONTROL To know how much your game can be improved by having a better shaft in your golf clubs, try a Heddon-Shaited Club. You'll be amazed how the exclusive “Double Whip” Power Shoulder increases shot control, power and Uistance. Obtaine ‘able only in the Highest Quality Clubs produced by America’s foremost makers. We Draw and Temper Our Shafts and Rods! Every Heddon Shaft is made in Dowagiac on the same Special L __ Machines which produce Heddon “PAL” Steel Rods "| Ese ee RR ee ee eel :