Eight new lures for 1981. Plus seven new colors and 5 improved colors. 35 great lures in the biggest color line up available any- Cn eco Cte a heer SO ea ose CORLL Cs ed ee ee es Pico eu eu Ce ree Be eae eer mec Bea a cu st Sant Ewer eta Peretti r ens 1 ue lures, naturally \y Introducing Preyfish” ours Senet irs eeee iia Give Yourself The Heddon Edge. ors a oro\ Y Themiracle of maghesium and graphite! ao. P= Graphite with wy its sensitivity and lightness — plus Less rod vibra- magnesium’s tion in castng because toughness and of MagnaGraph's higher durability — gives modulus. ine shoots out fast you the lightest, strongest rod possible. cause of this space-age miracle blend Ughter than 100% graphite. We blended This is a stronger rod than any al magnesium and graphite to get both sersiti graphite we've ever tes ityand strenath, Super sensitivity. MagnaGraph is Modern pistelenipesrs! astiffer rod for greater accuracy and distance. Con- soft and comfortable. stant action lets you feel the lightest bump on your lure, MagnaGraph action is constant tip-to-butt be- eae ‘cause ferrules are also magnesium and graphite with no adapters. 800 ‘8007 )— MUSKIE, STRIPER, = 1 r= '8020—ULTRA LIGHT 6030 STEELHEAD 8038‘AMAZING STRENGTH Test! We took on the rod that said they're the tough: est! Two experienced fermen 252 bs. and 212 Ibs, gave i everything they had'on May 21, 19800 try and break 9 Heckion 56" MagnaGraph casting rod tied to a'5'6" UglStic with XL Tlene 50 1 test line Neither one broke! Proving $ the Heddan blend of mag esum and graphite & 35 swong as they come! BLINDFOLD ) Sensmiviry Test! We challenged two popular 100% graphite rods 10 prove Magna- Graphs blend of magne- sium and graphiteisas sen sitve as 100% graphite In three diferent cities, 43 ex ppenenced fishermen took the Heddon Bindfold Tes. huorods were ted together with 3 feet of 50lb. Tren. Rods were held neachhand withine taut while center of line was sightly stummed. Heddor's 5'6 MagnaGraph was judged most sensitve 2 to 1 over to = expensive graphites! fe . = £. £ Ds Pee Esra D> Now 9,10, 12" and 14” models 7 new “matched” fly rods are light, strong and vibration free so that they deliver a smooth, small loop. Rods are matched to fly ine weghts for perfect balance —and shoot fast, flatline. MagnaGraph isso good we introduced ful matched set,Excluswe : : The super lightness of magnesium. As light as graphite. Stronger than fiberglass. Pe Magnesium Glass Magnesium sensitivity because magnesium is Magnesium glass ferrules = lighter. A super lightweight Magnaod blank costa through : weighs only 9.62. As light as graphite. Magnesium the center of the rod a8 wel sensitivity instantly telegraphs pickup. 44% more Sensitivity because MagnaRods are given a high Aluminum oxide guides are modulus heat treatment |ustlixe graphite. And, we joned the rod blank and made roma new space-age mate- handle as one with no adapters to dampen the action fal that lets you shoot yourline out ‘aster with ess line wear Magnafiod fly rods have minimal vibration and delver a smooth, small loop. Stronger than fiberglass, MagnaRod's 3etimeshigher modulus makes it ‘stronger. This Gives you greater casting accuracy and sta too because of mag vesium’sstifiness HANDLES ARE SOLID FIBERFILL FOR STRENGTH> MagnaRod Spook” is specially designed to fsh the Zara® Spook®. Lets you "walk the dog” and give fantastic action to the Zara and other surface lures because Ys of the action is in the tip. (#5005 below). > Flipping Rod. A rod for flipping. Magnesium’s extra strength and light weight makes our new: rod outstanding (#5012 below). WE DOCKED THIS 6000 LB. CRUISER TO DEMONSTRATE THE STRENGTH OF MAGNESIUM GLASS.Salmon rods with the power to boat a 40 Ib. chinook! Special rods for browns, coho, chinook, steelhead, blues and stripers. The original Silver King” rods with rod blanks specially engineered for tough all tv __| sey raling, Bath ght or heaw tong factions available in these exclusive siver rod blanks. Yet they have a sen: found in no others. Sensitive enough to enjoy the light touch of 2-3 pound fish in the spring. Sensitive enough to Cast tiny Tadpolys or spawn and feel every pickup. Power enough to unhinge the jaws of a 40 Ib. chinook, sea trout stniper_or blue, Casting rods are available in either stiffer action oF the short 8° mode! — or softer tip-to-butt action in the long 9 model, Aluminum Oxide guides and Tip Tops are the hardest space-age material — known for long wear and minimum line abrasion, Give yourself the Heddon edge. How many rods are made tough enough to take al the trong you can give them yet keep the power, backbone and sensitivity? Try a Heddon Siker King. Silver King lands more fish! Charter captains cal tthe forgiving rod because it makes up fora lot of angler mistakes. When a fish fist hits the lure, Siver King sets the hook smoothly and quickly nat with a sudden yank that could pul thelure outof the fish. With the fish on, SiverKing comes thraugh again! Any sudden run toward you by the fish—that would cause slack n your ines taken upby the long, full action. This gives you a chance. {0 recover You wil always boat more fish with a iver King, Suilper dng Magnesium Glass These new rods are super tough. Made of magnesium. Just ike our ‘Magna Rods. Perfect for strper fishing. Magnesium aves Striper Kings ta sensitive tips for handling stripers in either casting oF tolling i ] Magnesium high modulus heat treatment gives plenty of backbone and power to handle the meanest striper. Exclusive blue and white ‘wrappings on Striper Kings have a special look of their own What is a Striper Rod? We are asked constantly. Many fisherman incorrectly use their bass rods—but they Wwon' fit rod holders, And bass rods get torn up by a stripers wild action. Some fisherman have tried 10 foot surf ‘ods but they find them unwieldy. And, boat rods are oo sti and lse fish Heddon research showed angles wantad a medium action rod with good tp action. And they wanted tobe able to use their rods with casting and spinning reels Thus Striper King” was born. PS. Penn troling reels work -beautifuly on Striper King spinning rodsHeddon Rod Warranty Heddon rods are warranted against defects in material and workmanship. Any defective rodmust be returned for our evaluation, The ‘warranty is lited to one year from the date that a rad is dscontinued from aur catalog, Rods abused or misused—or damaged in transit—are not covered by the warranty Deelers: return rods through your dis- tributor Consumers: return rods directly to the factory—414 West Steet, Dowagiac, Michigan 49047. Silver Kings > 9902 BOATISPIN/SNAG. 7 —s5f 19906 CAST/TROLL = 9912 9917 2 19929 DETACHABLE FIGHTING BUTT 9930 ihe a 19961 STRIPER KINGSPECIAL PURPOSE eeaturing muskie, walleye and worm rods These rods are avalable in sold glass and tubular lass. Powerfulmodels 5123—Muskie, A powerful slid glass rod with a responsive tp to tossink it to the heavy teeth of aig muske, Tough walleye models have _ittoall those teeth, An excellent spconplugging 10d. sensitive tips for casting or troling so you can feel the lightest pickup on _5125—Muskie, The perfect spoonplug rod! This new baby is tough yourline. Great spoonpiug actions too. Powerful glass action in a5 fost casting, trolling length 5121—Muskie. A heavy sold glass rod with an 8" rear grip for extra 6230—Muskie & Walleye. New 42 foot tubular ass action 'perf ough action, New! ‘rigging in the winter and Walleye toling in the fall 8" rear rp gis 5121 Muskie 5123 Muskie 7444 Walleye SMOKESTICK sensational values in tough “one-piece” actions The exclusive smokey blue finish of these modern looking rods gives Casting rod handles are modern pistol grip style with soft cushion-grip them a fich appearance. They're as durable as they are fine fishing composition, Fiberglass ferrules on 2-piece models are durable and give instruments, These are strong fod witha lot of backcone yet have the you a great one-piece feeling for playing a fish correctly We use o famous Heddon tip-to-butt action that will give you great casting satis- aluminum oside guides on tip-top and stinper for super langle to you faction Sensitive tgs allow you to feel even the lightest strke. line and fast, accurate casting, You'lbe proud to own a Smokestick, = — 4601 SPIN CASTING “4616 SPINNING LUCKY 13° rugged rods for the smallest budget Styled in either handsome black rods with siver wreppings — or The 6'10" meat/boat rod features an extra strong blank and a 15 woo ‘mahogany rods with brown wrappings—these durable top selershave grip that can take tough duty day-afterday Casting and spincasting been fong-tme favorites in the Heddon line. Priced for the smallest models have modern composition pistol grips color matched to the ‘budget, they are great values! Fberalass ferrules give all2-pleceLucky 13 blanks. 812’ spinning rod has top quality specie cork arp. All Lucky rods a constant tip-o-butt action that is found in only the finest rods. rods have highest quality chrome guides and tip tops. 47 ultra igh Powerful rad blanks are balanced with sensitve tips. spincast modelis neat Itlerod for panfish. All Lucky 3 rods feature tne Finest fiberglass blanks to give you a Ietime of fishing enjoyment, £4201 SPINCASTING/U| 4202 CASTING 4217 SPINNING 4230 MEAT RODyou the Heddon edge, : Ser 6276—Muskie, Same powerful action, butextralength forrod holders. 6277—Worm. The super sensitive tp telegraohs even the slightest touch of the rod. For structure. jg and worm fishing 7484—Walleye. The super erste ts anc 6" length allows for easier casting,Surface Lures oul ZARA’ SPOOK” ie fale UNSURPASSED FOR CATCHING BIG FISH (Only the Zara can perform the famous “walking the dog technique" so well—enticng record bass ftom deep water and cover Famed Ozark angler Charlie Campbell won a tournament on the Zara. In fact, we introduced a Charlie Campbel signature colecton; and each lure bears Charlie's signature. Zara took 38 Ib, stiger on the lower Colorado fier! Use the larger Zaras for big bass, when bass are active in the spring 4nd for muskie, stripers, blues, rook, sea trout. Smaller sizes are ideal as ‘water warms and for big action on smaller fish. Ozark bassmen lam fish dont hita Zara, they attack it! Ths is the original! a BF BRS a os NSO NSP NST => = —> IP oo? ——P xB RS - XxRY eee eres ee i eet te a s pee ey te = a 9240 ZARA Ile 02, 35%"—colors: BE NE**, SS, XBL, XRY Aaa You impart the action. Point your rod tip toward the water at a four ‘o'clock angle. Give two short, sx inch jerks to the rod tip while you are teeing in ine, pause one second and keep repeating, Use Heddan'sZara ‘Spook, MagnaRod and MagnaGraph rods, These specially designed Zara rods make it easy to impart the action, 10 CHUGGER’ SPOOK’ RES aneecoo aching Ee CHUG, CHUG, SPLASH, SPLASH! OH, WHAT A RETRIEVE IT Ist ‘New Natural fishy desians are dynamite on bass. That chug, splash dinner music to a bass. This is the most papular lure of the poppI chugging type. Jery Taylor, Chester, IL, caught 357 bass on the Chu ager alone. Give the Chugger short jerks while continuously reeling at Medium speed. The Chugger will dart from side toside producing al Popping Sound. Then watch a big bass hit it! Hot new saltwater col are great fo stripers, snook, blues and sea trout. New Muskie colors iresisble to northerns and walleye too. A milion seller that’s aleger inits own time! el 4 F ih 5 Ns mada XRS xawy ofa XRY 9540 CHUGGER SPOOK—% a2, 3°—colors: BB. BF BRS, C, GR, LC, NBL, NF*, NGL*, NSE‘, NSN", NSO*, NST", SON*, VRE | XBW. XRWY, KRY BABY CHUGGER SPOCK oz, 274'— colors: BB, BF BRS, C| GR, GRA, L, LC*, NBL, NF**, NGL*, NSN", OGG, SON*, SUC XBW, XAS, KRW XRY 335. CHUGGER SPOOK— "4 oz, 2¥e"—colors: BB, BF BRS, C, GRA GALC*, NBL, NGL", NSN*, OGG, PUM", SDN", SUC", VRB, XBW] RS, XR KRY 9520 How To Fish ‘The Chugger is a popping-type lure as wel. By gving your rod tip sh Jerks up in thea while reeling steady the lure will’Dop" on the surta with alow, popping sound. Ths s deadly on allsurface feeding fish This unique jure is also a “chugging” lure, meaning it aves consta splashing onthe suriace if youreel steadily while jerking therod tp dov asyoureelSurface Lures 2-22-2222 NO OTHER LURE SOUNDS LIKE IT ‘Thisis the world’s top selling "spinner" crankbait, Sounds lke a school of| skittering minnows. We even patented our exclusive propeller! What 2 loud whirring sound. New saltwater colors are hat on stripers, blues and sea trout. And, a great batt for topwater feeding muskies and northern. Another great Heddon millon selle. 6 famous ribbed patterns. Give “yourself he Heddon edge! Fh a Torpedo. 'No other top water ure sounds ike a Torpedo, The constantly spinning propeller attracts attention where other surface baits often fal You can bend the propeller to give a high pitched or low whi oy SP <=» => cs i300 MG. nel —_ 0 4 NST 2 66, J HE , L sow ue ( A XBL Bi xRY q = Y YFO 362 MAGNUMTORPEDO—% oz, 3¥4"—colors: BE KCH, LLC", MG, INE**, NGL", NPP, NSN*, NST*, PUM", SDN, SUC", XBL 361 BABY TORPEDO % oz, 273"—colots. 8B, BE BRS, C, CBO. GR, GRA, L, LC", NF*", NBL. NGL", NSN*, PUM, RH, RHE SD, SON”, SUC, VRB, XBW, XRS, XRW, KRY, YFO 360 TINY TORPEDO—Y4 o2, 1%a"—colors: BB, BE BRS, C, CBO, GR, GRA, LUCE, NBL, NF", NGL*, NSN*, OGG, PUM, RH, RHE SD, SDNY, SUC*, VR&, XBW XRS, XV XRY, YFO DYING FLUTTER" \ Y SRE LONG-TIME TOURNAMENT WINNER. Just One Mote Cast. And The Dying Fluter Did it Aubrey Gray took a 9 ib, 2 02, small mouth in Canada’s Wolfe Lake on his last cast! This Stick-shaped surface bait has the design and action to look and sound like the flutter of a dying minnow The dual propellers produce the loudest whir you everheard on the surface. Mis. Ken Cluck, Crestwood, |L,outfished her pro fisherman husband in Rend Lake taking a 6.2 Io. bass on the Dying Flutter The Dying Flutter abo took fist place and lunker award one summer at a B.A... tournament in Rensselaer County, N.Y. Develop your own retrieving technique that allows you to raise the rod and give quick jerks. Another milion seller that’s excellent forall opwater feeding game fish, especially bass and northern. ‘Only one surface bait makes a bigger commotion than a Torpedo—and that’ the famous Dying Flutter! its dynamite on surface-feeding saltwa- ter fish too. Stripers, blues, snook and sea trout love that loud nose, Give yourself the Hetkion ede and you'llsee why we're stil No. fn ures! eS Se BB - BF ans o GRA —_—_—>_ Y 9205 DYING FLUTTER 02, 3%4°—colors: 8, BB, BF BRS, CD, GRAY How To Fish Deadly when fished like @ dying minnows Just twitch the rod tip tocreate ' commotion from the double spinners and let it lay quietly for 15 seconds, Repeat two or three times then start a quick retrieve. Try tojerk tod tp back and forth to create a short zig-zag pattern on the water Then begin a slow, steady retneve so that you can hear the loud propellers whirr. Then look out! NOTE: Bend propellers, if needed, to give the exact whir you want depending on your favorite retreve speed. "Surface Lures CRAZY CRAWLER’ & NO OTHER LURE HAS THIS NOISE—OR ACTION Glo Bick Frag (PM) is excelent for night fishing, This unique surface bait isconsistently effective for producing prize-winning game fish. The metal side batfles cause a loud, no'sy commotion as it plops across the water. Infurates fish. Particularly effective on bass, pike and pickerel when it comes crawling and splashing over the surface. A fantastic night lure too— because ofits flopping sound. The big sound ‘emakes when itcrashes down onto the water ai nite pulls those lunker boas right out of ther holes! Anather exclusive Heddon mln seller Give yourself the Heddon edge with a Crazy Craver Read How To Fish (below) to be sure you get the ultimate experience from your Crazy Crawler No other bait made has this noise—or action, Thats why we're No, Tin lures wet ma 8F BRS a GRA ns NE i cM tl sana Aen PM xe xRW vRH 9120 CRAZY CRAWLER —% 02, 2%4"—colors: BF BRS, BWH, GM, GRA, NE, PM, XRS, XRU. YRH 320 TINY CRAZY CRAWLER—Y 07, 1%4"—colors: BE BRS, BH, GWM, GRA, NE**, PM, XRS, XR, YRH How To Fish Thisisone of the alltime splashers! Particularly effective at right. Castit ong-and wait 30 seconds for the water to quiet. Now that you've got hisattention, start a siow “slurp, slurp, slurp" retrieve over the surface Then be ready for anything, 8i9 bass go crazy. Why do you think we ‘named him Crazy Crawler? BRUSH POPPER’ WHEN THE COVER'S IMPOSSIBLE, IT'S BRUSH POPPER TIME Pull t over logs and through stickups. ts unique design makes the Brush Popper both a surface and a sinking lute, New buzzer blade adds action to-the skit. Looks fishy and iti! The new front buzzer/spinner ada action to the lure and skirt. V-keel and parachute action lets this baby feither swim cn top or crawl on the botiom 5 = A. REY BRUSH POPPER —Y cz, 3*—colors: BF BRS, CBO, COF GRA, 50 FY, SD, YRS. MOSS BOSS 5430 Bassmaster says: “Fish where you never dared fish before. 1m Moss Boss weecless nature relies on its shape, balance and builtin so landing. It is not constructed of traditional metals. The overall effe ‘allwa a Bassmaster to pull a Noss Boss through any cover impossible 1a ‘work wath any typeof metal spoon.” Castinto the thickest debrisyou coq find—the grass in Philadelphia Paint, or the Jungle in Toledo Bend, Hs 520 MOQS5BOSS—Vs 02, 3/2"_colors: 8, BF", BS, CDA", CHS, CH GP", GRS, NP*, RWW", WHS 515 MOSS BOSSY o2, 3*—colors: 8, BF, BS, CDA*, CHS, CHT" GP, GRS, NP*, FW", WHS 510 MQSSBOSS—%6 az, 2¥2" colors: B, BF, BS, CDA", CHS, CHT" GP", GRS, NP®, BW, WHSFloating-Dving TADPOLLY KING, WHERE THE KING IS KING, CHINOOK LOVE TADPOLLY'S ACTION. ‘A new Michigan steelhead record exists on Tadpolly—26 lbs, 8 o2. The No. T lure on the Great Lakess also tops on bass, muske, stripers and blues. nthe entire history of fishing, no other lure has worked so well vith 30 many species of fish. The Kanai River in Alaska provided an 86 Ib salmon on a Tadpolly last fal Tadpollys held more modern records than ‘any other lurewe make. Chinooks, coho, lake trout and browns love the {ick flashing acton. Its so versatile you can fish it? feet down as an Underwater wigaler,or crank it fast and it dives to 8 feet. Great for downrigge's, troling and river fishing. No fear of the hooks puling out because the hook fastenersare attached from inside the bait Saugatuck, M Charter Capt. Mike Peel says, “The Tiny Tad catches every species of game ‘ish in Lake Michigan." Equally sensational for bass, northern, walleye, steelhead and saltwater. Another Heddon milion seller! Tadpolly is one of the all time tring favorites. Run 5-50’ behind cannonball when using a downrgger Or, run a Toni Spinneron a double line along with ¢Tacpolly using a 3-way swivel vB. an = »» ») ) ”) ) ) ) ) ey i g vie ew Lr 9006 MAGNUM TADPOUY—t4 0,34 colos: ALE FYB, FY, GRR GN NOP. 5000 TADPOLY— ox 22": BB, BBL BR, FY, GF GGR, L, NFL, NP. NPB, RFB, RH, SO, VRB, xBYY, ¥FO. 390 TINY TAD—Y o7, 1¥4°_colors: BB, BE BRS, FYB, FYR, GGR, L, NFL, NE.NPB, RFB, RH, SO, VRB, XBW, YFO. 590 WEE TAD— ve az, 14"—colors: BF L, NF REL, SO, VRB How To Fish Casto troll and Tadpolly dives 3-9 feet. For streams or fivers, cast to hole Cr lower line cownstream from above. Startat top of hole Let lure sit for 5-20 minutes; drop it back 5 more feet and repeat unt hole is fsheo through, Use Ye to % oz. siker—the faster the current, the more weight needed, ce TADPOLLY* WHEN YOU GOTTA GLOW, YOU GOTTA GLow You can't stop this new lure from glowing, it only needs a few seconds exposure to light, then, it'll glow for hours underwater. We took our famed Tadoolly with the rattle and added glow-in-the-dark colors, These slow baits are the hottest items on the market today Rex Milion, Highland, IN, took a recent chinook world record on @# test with the Glo, Blue Alewife color Quite a feat for anew bait. GloTadpaly's dynamite on lake troutand browns. Big chinooksandeoho love the quick, tight wiggle that glows cow deep where the biglunkers hide! x EX Be at 0G Pk bY 8 = Ka ‘ aati? wes 9007 MAGNUM GLO TAD—ts oz, 344*—colors: DBL, DG, DPK, DY wes 9001 GLO TAD—¥e oz, 274"—colors: DBL, DG, DPK, DY FB 991 GLO TINY CLATTER TAD—% oz, 1%4*—colors: DBL, DG, PK, BY, FB, KA, WES oa = = cone cone ‘sty How To Fish Troling, Attach to downrigger ard run 5-50 feet behind cannonball. An attractor can als be used. Ideal method far salmon, steelhead, lakers, muskie, stipes. This technique also brings in the fish; use troling with dowmrigger or fatine. se ee <3Floating-Diving CLATTER TADPOLLY* SWEET MUSIC TO A SALMON "Nothing sounds quite lke it! The rattle sound bait is one of the newest innovations in res. Clatter Tad combines the same quick, darting, flashy action of thesiver minnow with the fantastic fish catching ability of the Tadpoly Lake Michigan Charter Capt. Tom Van says, “The Clatter Tad is {5 good or better than any bait in my box.” Heddn's hydronic experts have scentfcaly sized and positioned a sphere that ratles even as the lure works through the water Clatter around with a latter Tad this weekend and find out why Heddon’ stllNo. 1 inlures. And, we're going tokeep it that way! Give yourself The Heddon Edge with a Clatter Tad this ‘weekend—on bass, walleye and lunker muskies, They fove that sound! en 9906 MAGNUM CLATTER TAD—% oz, 334°—colots: FY, GRA, HN 9900 CLATTER TAD— Ys oz, 27"—colors: FY, GR, GRA, GRE NFC, YG, RCD, RT 990 TINY CLATTER TAD—¥4 02, 124"—colors: CBO, FY, GR, GRA, GRE LBL, NPC, OYG, RCD, RT, SUN eco ita comer Dae How To Fish Trolling, Attach to downnigger and run 5-50 feet behing cannonball. An attractor can aso be used. ideal method for salmon, steelhead, lakers, muskie, stripers This technique ako brings in the fish, use tolling with downrigger or flatlne OM ee HEDD* PLUG Uf eee Z CZ IN 18 SALMON TESTS HEDD PLUG WAS NEVER OUTFISHED A dynamite new saimon plug that wanders and wiggles ke you ‘wouldn't believe. And, stripers and blues are eating Hedd Plugs for breakfast! Based on a proven Heddon design and extensive salmon research in many parts ofthe country, the Hedd Plg isthe answer ta the titimate salmon and trout fishing experience Ideal when trolled or cast It’s designed to be troled at any speed, and ideal for fast action. The Superior hook arrangement eliminates unnecessary hook fouling ang lost baits or fish. Heddon has fastened the hook hangers and line tics ‘rom within the bait to withstand the most vicious sk. Proven'on 70 Ib chinook! Dan Rastens fishes the Hedd Plug even through Oct-Now 6 t0 80’ down andkils coho with it! Thats the Heddon edge! = ——— vs j 2850 MAGNUM HEDD PLUG—1¥4 07, 4¥4°—colors: BLP DBL, DG) PK, Dy, FB, FY FYB, KA, KCH, MG, NP NPB, NSE*, NSO" NST FB, RFL, SDN", VRB, VRG, WSB, YF HEDD PLUG—%h o7, 334" —colors: BLP DBL, DG, DPK, DY, FY. FYB, KA, KCH, MG, NP NPB, NSE", NSO", NST", RFB, RPL SDN, VRB, VEG, WS, YF 880 TINY HEDD PLUG— Ye cz, 3°—colors: BLP DBL, DG, DPK, DY. FB, FY, FYB, KA, NR.NPB, RB, RFL, VRB, VRG, WS8, YE 8800 How To Fish Rig Hedd Plug just ike Tadpolly but shit faster Also, when it fist enters the water getit down fo take ful effect of the ower wandering actionFloating-Diving RIVER RUNT” Ae x ear ‘THE FIRST CRANKBAIT. THE FAMOUS ORIGINAL RIVER RUNT. This words famous River Runt established the 1938 Texas state record for the biggest largemouth. 13 Ib. Boz. by H.R. Magee, San Antonio. And that record held for 41 years! Ask your grandfather what he caught his | first big one on! The River Runt has been the byword of successful bass fishermen for 50 years. The only reason i's lasted so long is ifSa truly ‘great fish catcher And 1979 was ts mos bilan year yet! Jerk itighty, then start a slow retrieve. It dves down 6 or 8 feet and works back and forth like a wounded minnow. This may be the most copied floating diving lure of alltime, Dynamite on walleye, northern and bass. One of the alttime muskie favorites. Howard Bohme of Schenectady had a real family afar with 2 Runt last year—his daughter landed a 3 ib. smalmouth and his son aught 828" northern the next day! River Rurts a floating-dver Let it rest on the surface a minute. Then slowly crank it down. The faster you crank a River Runt, the tighter and quicker the wiggle. Give yourself the Heddon Edge with a River Runt. That's why we're sto. 1in lures, Ang ‘we're gong to keep it that way. <—_—~ =P xan 9400 RIVERRUNT—¥s 07, 3"—colors: BRS, CBO, GR, GRA, L, RH, WL, XBW XRY 340 TINY RIVER RUNT—Y4 cz, 124"—colors: BRS, CBO, GRA, L, Wh, XBW XRY How To Fish Idea for fishing over shallow submerged weed beds. Cast out and start toretrieve immediately the speed of retrieve determines depth. This lure oats at rest, and dives to several feet on fast retrieve. Use more speed ‘above the tops ofthe weed bed. Aight twitch ofthe rod tip makes the lure dive quickly try this tovary retrieve, Pause sightly after each jerk. This ‘method wil often produce results where others fall As a general rue, most fish are taken by sow retrieving LUCKY 13° ‘THIS BEAUTY HAS BEEN AROU! FT MUST CATCH FISH /FOR SO MANY GENERATIONS Another coveted million seller—mary times over! Ty 2 new natural design, Or the hot Baby Bas finish. Lucky 13 has a concave face that gives ita chugging, splashing action asa surface lure that relly entices those big bass that should know better Ree! it fast and it will ve down as an underwater wiggle Lucky 135 have set 17 records on al types of fresh and saltwater fish that feed on or near the surface. A secret weapon for hing Treasure Lake in Cuba! Ths lure was just featured on the cover of ‘Teas Fisherman, They said: "This Heddon legend outfishes a the new artificial baits” Lucky 13 s abo an alltime favorite on walleye and northerns because it combines both the chugging surface action with an underwater ‘wiggling action that looks ike a darting minnow! < <= 02, 394" colors: BB, BF BRS, D, GRA, JRH, L UCT NF, NSN, PG, PRH, RH, SDNT, SS BABY LUCKY 13—%4 02, 2%4" colors: 88, BE BRS, D, GR, GRA, JR, LLC, NFS, NGU, NSN PRH, RH, SDN, $5 370 TINY LUCKY 13—Ya oz, 1%4"—colors: BB, BF BRS,D, GR, GRA, JRH, LLC, NF, NGL, NSN PG, PRH, PUM, RH, SON, SS a SOF SF 2400 How To Fish “The erratic swimming action of this lure on a steady retrieve is usualy al that it takes. Ty varying this with the “Heddon tease.” Bait handling or manipulation has alot to do with results. The “Heddon Tease” action s very effective with both ofthese lures. Cast out as usual Let bait be stil taking up slack of line, and pointing rod atthe bait Ge short quick jerk to rod, and stop abrupt. Ths wil cause bait to dive under and come quickly to the surface, causing a “plop” that can be easly hears and surface commotion that brings up the big ones with a savage strike 5Floating-Diving HEDD-HUNTER® MINN Y r ‘THIS SHALLOW DIVER GOES DOWN 2’ AND STAYS THERE 4 new colors. A streamlined minnow with Vides! This unbelievable wiggler rolls end wobbles with an entiang action that foo's even the ‘wares lunkers, The streamlined V-sdes are exclusive on Hedd-Hunters, This allows the swimming minnow 10 enter the water quietly and smoathly Swims dawn to two feet when reeled rapedly. Or crank slow and it floats tothe surface, Available many popular fishes, including Slow-in-the-dark colors and chromes for rout and salmon. A dynamite bass, northern muskie ard salmon lure a ae ee 9350 HEDD-HUNTER MINNOW 2 02, Vi" colors: BRS, BSU, (DBL, GOA, L, LC", NB", NSN", PUMA" SDN", WEL", WB", WSHT ve - RS ee eR How To Fish ‘The design of the lure creates a natural swimming action, on a steady retvieve slow for top water performance, faster willtake the lure down to2-3 feet Hedd-Hunter Minnow is designed primarily for fishing shallow waters or weedy waters where the weed beds are close to the surface. Don'ust "castoutand re! in” butvary the speed ofthe reeling, fistsiowand then fast, 50 a5 to impart an tregular speed to the bait. Intesperse the reeling \witha series of jerks the rod tip, 50 as togve the bait 3 darting motion, Pause slightly after each jerk (while the slack ine is being retrieved). This ‘method wal often produce resuits wnen others fal 16 PROWLER’ ul Us UY THE NATURAL ACTION OF A TWITCHING, DYING MINNOW Fresh from the Heddon hatchery Prowler isthe perfect imitation of an injured shad, Ang, its our most fishy ooking batt. Produces all the ‘commotions of a wounded baitfish. Its a specialized bait for fishing slow —when bass want an easy mark. Twitch it. Then look out! Excel: lentforbass, northern, walleye, blues and stripers, Another reason why We're No. Tin lures. Give yourself the Heddon edge! BRS L = sD PROWLER —% 02, 394"—colors: BRS, L, SD, SUN. PROWLER —Vé 02, 294"—colors: BRS L, SD, SUN. 7025 7015 Sy How To Fish Vary retrieve speed to reach depth of up to 3 feet on fast retrieve. Very effective: stop retrieve and allow lure to rise slowly to imitate a dying minnow Works best over submerged weed beds. Provier is designes primarily for fishing shallow waters or weedy waters where the weed Beds are close to the surface and for casting into schooled minnows chasedby gamefish. Don't just “cast out and feelin” but vary the speed Of the reeling, ist iow ane then fast, so as toimpartan regular speed fo the bat Intersperse the reeling with aseres of jerks ofthe rod tp, so ato give the bait a darting motion. Pause sightly after each jerki a Floating-Diing TIGER" — = A, SHIMMIES LIKE MY SISTER KATE Dick Schmidt from Port Lucie, Florida fishes the wading flats, casting Tigers across channel to shallows at sunset. He says, “There are not many saltwater gamefish the magnum won't take!” Fast shimmy ac tion resembles a scared baitfish heading for cover Tiny Tigers are perfect for bass and walleye. Perch (L) and Rainbow Trout (RT) colors ‘work super on these great gamefish, That's why Heddon’s No. lures And we're going to keep it that way! 1040 MAGNUM TIGER—1 02, 514" colors: BB, F8, HN, KCH, L, MG 1020 TIGER—ve oz, 2%e"—colors: BB, BSM, L, RT, WE 1010 TINY TIGER—% oz, 14° colors: BB, BSM, L RT, WE BIG BUD’ Be xa i> BIG BASS LIKE BIG BUDS TOO AA fun lure for lunker fish, For good fun and good fishing, This big clunky lire makes a loud splash’ when it hits the water, Let it float 3 minute, Then twitch it few times. Start to reelitin andit dives down 4 feet with a steady back and forth action. Then hang on! Vic Puhak of Lakeland, FL, took a string of bass from 24% to 7 les, Allon Big Buds. A preferred batt for bassandnorthern. Give yourself the Heddon edge! 9410 BIG BUD—% 02, 2% MEADOW MOUSE’ BIG BASS GO OUT OF THEIR WAY TO NAIL A MOUSE MEADOW MOUSE is the most realist mouse bait available. "Fur covered" body with mouse-lke ear, twitchy tal and beady eyes has a splashy, floppy action big fish can't resist. Particularly effective in early ‘morning and late evening. Cast and then retrieve slowly, I's a favorite Cf veteran fishermen who know that big bass go outof their way toil ‘2 mouse. Bart Crabb, Spring Valle, IL, won the 1977 Starved Rock Summer Classic with the Brown Mouse. Another coveted Heddon million seler. That's how we got to be the Great American Tackle Company Give yourself the Heddon edge! = = = cM wm 9800 EADOW MOUSE—Ys 07, 24" WM + How to Fish Thislure floats at rest Retrieve slowly to imitate a swimming mouse— swim just fast enough to haf suomerge! It's gourmet time forthe big ‘ones. Thisisone of the all-time favortes| Particularly effective at ight, Cast it lorg—and wait 30 seconds for the water to quiet. Now that you've got his attention, start a slow “slurp, slurp, slurp” retrieve over the surface. Then be ready for anything. The slow retieve isthe raal secret to fishing a Meadow Mouse. Itshould look lke a struggling mause. So the more you experiment with the action, the greater the results. Meadow Mouse is particularly good on Small farm ponds and strip mine pits. And, when cast rignt next to the bank on a slow-moving stream, this realistic lure is effecive on walleye, muskies and northerns! 7Floating-Diving Dep HEDD-HUNTER™ ‘THE TOURNAMENT FAVORITE WHEN YOU GOTTA GO DEEP. ‘New Natura finishes fook good enough to fet. Our hottest deep diver (One secret isthe Hedd-Hunterflatbely which imitates a starving, dying minnow with a shrunken belly Hede-Hunter dives down past 10 feet, Jumps right over sunken logs and rocks because the lp is set lower than ‘the body. The rattle gives of loud, strong vibrations. An excelent bat for footing bass, coho, northern and walleye, & €& @ @ a2 2 9320 DEEP.OIVE HEDD-HUNTER—% oz, 314"—colors: BB, BRS, (CBO, CD, GOA, GR, GRA, LLC’, NB**, NGL’, NPB, NSN", PUM FT, SDN", SUC’, SUN, WE, WL 9310 DEEP-DIVE HEDD-HUNTER— 02, 3°—colors: BB, BRS, CBO, (CD, GOA, GR, GRA, L, LC”, NB**, NGL", NEB, NSN, PUN, RT SON SUC", SUN, WE, WL cb HEDD-HUNTER” GLOWS LIKE A LIGHT BULB 9’ DOWN WHERE THE BIG LUNKERS HIDE Allthe same fsh-catching properties ofthe deep dive Hedd-Hunter have bbeen combined with the newest fish-catching sensation... phosphores: Cent color...t0 bring you the fist deep diving, glow-in-the-dark crank bait. Expose this Hedd- Hunter tolight fora few Seconds, and twill gow forhours underwater Excellent for night fishing and deep-water troling, ape. ae. a ae 9321 GLO HEDD-HUNTER—% cz, 314"—coloss, BLE DBL, DG, DPK, Dy, KA, WGS was 18 at o HEDD-HUNTER™ C a ENTERS THE WATER QUIETLY. SWIMS WITH A WILD, UNDERWATER SOUND Another success in the new Hed-Hunter family. This medium dived cranks down 3 to 6 feet depending on how fast you reel. A perfec ‘mariage between the pregnant minnow and the Vsided Hedé Hunter The Vsides allow it to enter the water quietly and smoothly The shorte™ lip with the exclusive hydronic lip hole creates an added fish-catching sensation, Special rattle chamber contours keep the rattles vibrating, 9305 MEDIUM DIVE HEDD-HUNTER—% 02, 3° —colors: 88, 28S CBO, CD, GOA, GR, GRA, L, LC’, NB", NGL, NPB, NSN", PUM RT, SON", SUC", SUN, WE, WL 9300 MEDIUM DIVE HEDD-HUNTER—Yé o7, 224"—colors: BB, BRS, CBO, CD, GOA, GR, GRA, LLC’, NB", NGL’, NPB, NSN, PUM RT, SON SUC", SUN, WE, WL POPEYE HEDD-HUNTER™ LOOKS JUST LIKE A BABY MINNOW Deep Dive and Meolum Dive Popeye™ Hedd Hunter. Newest member of the Hedd-Hunter family. Giant ayes pop-out from the head like the eves (of a baby minnow! Thsitle Ye ozlure savallablein four natural finshes, First time on Lake Kissimmee 7 strikes, 7 fish largest bass: 614 Ibs lc Now NPB SON suc > 935. POPEYE DEEP DIVE HEDD-HUNTER—Ye oz, 1%4" colors Lc, NB, NPB* SON" SUC*™ > 930 POPEYE MEDIUM DIVE HEDD-HUNTER—Ye 02, 1%" colors: (C*", NB, NPB*, SDN", SUc™™* Floating-Diving o RIVER RUNT cK ‘THE ORIGINAL DEEP DIVE RIVER RUNT— GOES DOWN TO 20 FEET The Deep Diving River cunt now has a hot new "wobbly" action. The Giving ip allows this River Runt to get down faster. Dives to 20 feet depending on the reieve, and it keeps on running deep and tue, Tolit ‘0 25 feet! Excellent for large bass, ike and muskle. States a recent fan letter, “In 37 years of fishing, the Deep Dive isthe best bass and muskee lure leverused. Give yourself the Heddon edge, too! ove DD9400 DEEP DIVE RIVER RUNT—th cz, 4°—colors: BRS, CBO, GR, L, NBL, NPB, OYG RIVER RUNT’ SPOOK’ THE ORIGINAL SUSPENDING CRANKBAIT River Runt Spook suspends from 3'-6-The midget suspends from 57-8" River Runt held the Texas state bass record of 131b. 8 02. by H.R, Magee for 41 years. This hure has 2 fast wiggling action on retrieves that fascinates all game fish. Sinks slowly, Excellent for bass, pike, walleye, trout, crappie, picker steelnead, redfsh and other game fish. Ithas 3 ‘ghostly see-through body that make a fish looking up strikeina frenzy! = S- > Ul RH SDN” - Sw = > 350. TINY RIVER RUNT SPOOK—M4 02, 124° —colors: BB, L, LC. NB", NGL" NSN", PUM, RH, SDN XBW, XRY SDN D560. PREVEISH"—4e o2, 24" —colors: CRA*, LCT NB™, NSN, SDN" How To Fish PREYFISH™ = — A neeiniron tae AMERICA'S MOST POPULAR BAITFISH IS THE MINNOW! No other lure ever made looks ike this but the most popular minnow in America oes! The famous Fresh And Saltwater shes of The World 'book says: “shiners rate as the best bat minnows." So Heddon designed The Preyfish” shape exact like the shiner minnow. Alewife Gezard shad ? —- Golden shiner ‘American shad ‘These ate three big reasons to fish a Heddon Proyfish™: 1 tis the most sought-after food by fish. 2. These are the most superior natural finishes fon any lure. 3. BaisaFoam™ is the exclusive new lightweight Heddon material for the Preyfish” which gives you the quick action of baka wood—with none of wood’ problems. ‘This natural looking super light lure is made of a new plastic foam. As light 35 balsa wood—but tough as any lure we make! Cant get wa. tetlogged. Weighs only % oz to give you the ightness and quickness of balsa, Surface is finshed with our famous durable plastic. Tough enough 10 "chip amuskie tooth.” ‘The Preyfish” is avaliable in $ new natural colors. This litle lure is @ ‘medium dver that goes down 3-5' with fast, tight wiggle that perfectly imitates the action of frightened shiner minnows, Taly Ielke. Give yourself The Heddon Edge with a Preyfish” Cast out and start a quick retrieve which will take the lure down to a {depth of several feet then slow to a speed that will keep the lure atthe desired depth. A quick twitch of the red tip willsend the lure into evasive action that turns the curious predator intoakiler! Make itbehave ike 3 real shiner! Fh it soit darts fast. Make it move quick as only a light- ‘weight lure lke The Preyfsh can! 19‘Sinking-Diving & \VIBRATES SOUND UNDERWATER. YOU CAN'T HEAR IT BUT FISH DO The original sound Iure_ It vibrates! The first lure ever to use sound sensation n attracting fish to strike. We sold a milion of these babies in ‘our first year. The Sonic resonator fn sends out iresstible waves of hgh frequency both heard and felt by fish. This principle is sa good we fegistered the name and the litle resonator fin in 1957. Casts lke a bullet! Howard Richardson, Montgomery, AL, reports he has taken bass in farm ponds down south Upto 10.4 Ibs. on the Sonic! New Ratie Sonic one SDN SUPER SONIC —¥s 02, 2'1¢"—colors:B. BB, BRS, CBO, CD, DD, FY, GRA, L, LC’, NB" NGL’, NRE", NAT", NSE" NSN, NST" PUNT, RH, SD, SDN, ¥YCD 385 SONIC—% oz, 12" coloss: 8, 88, BRS, CBO, CD, DD, GRA, L, LLC".NB**, NBL, NGL", NRT, NSN, BUM, RH, $0, SON* S; CD 325. ULTRA SONIC—Ya az, 1¥e"—colors: CD, L, IC", NB", NRT™, NSN", PUM", RH, SDN, Y TOPSONIC’ i 9385 @ Ms IMITATES THE "POPCORN SHAD” Thisnew Heddon lureisalitte 4 02 baby that casts like bullet! When 300 TOP SONIC—Y%4 02, 1%" colors: LC", NB", NGL", NSN’, PUM, SDN 2 ‘THE ONLY ADJUSTABLE LURE THAT YOUCAN FISH TWO WAYS: Sonat lets you fish with just the right action, Crank itr jig it.The three magic holes do tfor you! Attach your line to the rear hole fora wide Geop action. Front hole gvesa tighter wiggle with less depth. So many have copied the Sonar, you know it has tobe a super success! SONAR—1 02, 3%4" colors: BLF GF GS, GSD, KCH, LLC", MG NBT, NGL’, NGM", NRE", NSE*, NSN NST, PUM, Ri, SE SDN', SUC* WBE 433. SONAR—Ys 07, 234" colors: 8, BB, BLE BRS, DY, FY, GF GRA, G5, HN, HO, L, Lc’, NB”, NGL", NGMM*, NRT", NSN", OR, PUN, RH, RWB, SON", SE WE, WS, ¥, YF 431 SONAR—Vé oz, 1%4"—colors:B, BB, BLE BRS, DY. FY, GF GRA, G5, HN, HO, L, LC" NB", NGL’, NGM, NRT", NSN*, OR iM, RH, RUB, SDN", SE WE, WGS, ¥. YF 430 SONAR—Yé 07, 13" —colars: DY, GE GS, |, NBY, RH, SE WE, Y , omer f JOLLY-WA XY 402 new A HEAVY SPINNER THAT GOES DOWN FAST IS STILL THE HOTTEST WALLEYE TROLLING ACTION, Cast ikea bullet! Jolly Wally sinks quickly and deeply for walleye anc Stripers at 25 ft, to 100 ft, Or, blades and spinners can be easly changes in bath size and color depending on water, temperature and light Doe De 6 Some Gos L Ri ve va 220 _JOLLWALLY—% cz 4}0"—colors: tH, YF, RHP 415 JOUVAVALLY Ja oz, 4"—colos UR, YE, YRSpinners aera Sauirtel Tal — ewe : Perfect for bluegil, whitebass, and crappie. One af Heddon’ al time ‘great sellers. Up-north fisherman hold numerous records on walleyes ‘and muskies on the big 278” size. Joe Frucci of Niles, Michigan casts his Hep upriver and lets the weight carry it to the bottom. Then he slowly {icks it off the bottom. Bam! That's why Heddon’sNo, 1 inure, ree SQUIRREL TAIL HEP HEP SPINNER $460 1¥4", heor—colors: GESF 460. 1Y5" $463 2%" Ya o2—colors: GESF 463. 256 5.464 274", % o2—colors: GESF 464. 278 ‘heor—colors: G Ys o2— colors: GF SF %4 02—colors. GE SF < TONI Bucktall ° . © ‘THE BEST WHITE BASS LURE YOU WILL EVER FISH Blade spins at the first second of retieve! Heddon’s uniquely designed off-balance blades—plus hydronic holes—give off underwater Vibrations that ae super effective. J D. Fletcher, Eureka Springs, AR, reports that the Ton! is unsurpassed for catching white bass, crappie and black bass. I'S also an all-time favorite on waleye, northern, ‘muskie, trout, and salmon, Perfect for upstream casting to steelhead ae? 480 TONISPINNER, Ye oz, 2%"—colors: WG, WS, YG, YS 481 TONISPINNER, Ya oz, 298"—colors: WG, WS, YG. YS 482 _TONI SPINNER, % 02, 3Y4"—colors: WG, WS, YG. YS BUCKTAIL TONI,%» 02, 3¥4"—colors: WSW, YSY INTERCHANGEABLE BLADE: IRTS MAKE THIS THE PERFECT SPINNER BAIT Famous singer Mel Tilis weighed in 19 Ibs, 16 2 in the Texoma Bassmaster Classic on a white Climax Spinnerbait. You can bea winner too! The Climax spinner bait has it all—interchangeable blades and skirts; swivel so the blades spin onthe sink and during aslow retrieve; a long upper arm so i's weedless, alight but strong springy ware: and 3 line te that wor't pinch and break the line; new, larger metallic blades ? en ww c No 471. SINGLE BLADE, Ye 02 colors: BC, BL, BWN, BYN, WL, YC, YG. 472. SINGLE BLADE, % 02—colors: BC, BL, BWN, BYN, WL. YC. YG, 476 DOUBLEBLADE, "4 o2—colors: BC, BL, BIN, BYN, WL. YC, YG 477 DOUBLEBLADE, %s oz—colors: BC BL, BWN, BYN, WL YC. YG HEDDON SURFACE BUZZER J VA YOU CAN FISH THE FASTEST BUZZER AC f-center buzzer blade creates extra waging action. Crank this new Ym 02. surface buzzer very slowly on the surface and stil create an amazing whit Professional bass fsherman had fantastic successes with the Heddon Surface Buzzerin 1980, Give yourself the Heddon edge! Fish the best day-in-day-aut bass lure you can buy. BRN, cur coLor HEAD/SKIRT SINGLE BLADE DOUBLE BLADE BLK/BLK 490-8 491-8 WHTWHT 490_—WH 491 WH CHART/CHART 490—cHT 491—cHT BRN/TANG. 490BRN 491 BRN ‘YEUBLE-YEL 490BYY 491—3yy BLK/BL-WHT 490—BWa 491—8W8 a> New > Flashing pram tape > Twosetsof holes FAST SPOON “FLUTTER” WITH SOUND AND BUBBLES ne of the Great Lakes fines lures $2000 winner of 1975 Trout Division of The American Salmon Darby NEW FISHING SENSATION! Froven on lakers, chinook, coho, steelhead, browns, muske, pike, stripers, bues, Heddon Sculpin ™ combines fast ‘exciting fluttering action with sound and bubbles! Holes in the ridges dive the exclusive “Sculpin action” Flashing prism tape has fish scale likeness. Lookslike darting minnow to fish. Single hook postion acts asa rudder to whip it back and forth while troling. 5 years of Great Lakes Scupin fishing research proved this to be a winner! This is one of our hottest new lures. Give yourself the Heddon edge. Fish a Sculpin now! yRH > 714 scULAN* RAS, RH > 713 SCULAN—Y% 02, 3¥8"—colors: FY*, FYR"*, GBB", GSD", NFB", RH, YRH > 712 SCULPW. HY, YRHT* "i 02, 412" —colors: FY", FYR**, GBBY, GSD", NFB Vs 07, 244" —colors: FY"*, FYR**, GBB", GSD", NPB *Phosphorescentglow colors “Largesze 714 has clickers HOW TO FISH Lightweight Sculpins don’t need a heavy snap swivel. Use light snap ‘vel on the lure and a bart! swivel’ from thelure, You can also bend the Sculpin bottom to get a slower lazier flutter. The fatter the lure, the faster the “flutter” action, Proper troling speed should always be slow for alazyflutering, When faster troling action produces better catches, bbe sure lures fat. Dodgers can be very productive 194" to2 behind your Sculin fora fast hippy action, 3° to 4" will produce the action the lure is designed for. ‘And use stronger leader when using a dodger. Lead kee! sinkers are particularly effective in spring and fallin shallow water. Run thesinker in front. Oy, run the keel sinker off the downrigger to "bump" the bottom 2 ‘Spoons > New Single set of holes '> $1050 winner of the 1976 Indiana Salmon Derby / EXCLUSIVE WATER SCOOPS FOR A SLOW “SPOON FLUTTER” HOTTEST LURE ON THE GREAT LAKES! Solid successes on chinook, coho, steelhead, lakes, pike, muske, ard stripers. Sounder’ water scoops are 704 SOUNDER"—Ha az, A¥a"—color:FY"*, FYR"*, GBBY, GSD", NPB" RH. RH > 703 SOUNDER Ys o2, 3¥e"—color: FY", FYR"*, GBB", GSD", NPB", Bue, RH > 702 SOUNDER— "ss 02,238" Rt, YR *Phosphorescent glow colors color: FY", YR", GBB", GSD", NPB" “Large size 704 has clickers ‘TROLLING TIPS “These lightweight lures don’t need a heauy snap swivel. Use the ight snap swivelon te lureand a barrel swivel4’ trom the lure, Traling speed should always be slow for a lazy fluttering, When faster troling action produces bettar catches, besure lures flat. Sounders should not be bent. Dodgers can also be very productive 11” to 2" behind your Sounder fora faster whippy action. 3 10 4 will produce the action the lure is desgned fox. Use stronger leader when using a dodger Lead keel sinkers are particularly effective in spring and fallin shallow water. Run the sinker 4 in front. Of run the Keel sinker off the downrigger to “bump” the bottom,SEVEN NEW LURE COLORS NOONE HAS BETTER COLORS THANHEDDON AND THAT'S AFACT.Our satiny colors have exclusve space-age plastic finishes for durablity High {gloss or matte, they're all tough. We study each of our color patterns in etall to determine if we're bringing the fishermen the best, most Producive colors. As their needs change. so da our patterns and colors resulting in the most effective lures on the market today ‘Our 14 Naturas are so real that even the fish won't know untli’s too late. Every gil, fin and scale perfectly resembles each fish marking, Plus hosphorescents, hat day-glos, soft pearls and silvery chromes, NB—NATURAL BASS o wo8—wHiTe BELLY {god side, black back WBL—WHITE BELLY silver side, blue back WSH— WHITE BELLY silver side, black back NGM—NATURAL GP—GOLDPIATE GREEN MACKEREL NRT—NATURAL RAINBOW TROUT Everyone knows Heddon lures are famous for BASS! Here are several Particular lures that were designed to meet the specific ishing habs of other fish. MUSKIE: try aHedd Plug, Zara Spook, Torpedo, Tiger, Chugge Spook or Sonar. TROUT: fish a We Tad, Sonar, Hep Spinner or Toni Spinner STRIPERS: go for a Hedd Plug, Magrurm Tadpally, Sonar, Tor edo, Hedd-Hunter Minnow, Tiget, Zara Spook or Chugger Spook SALTWATER: fish 2 Lucky 13, Sonic, Sonar, Torpedo, Hedd-Hunter Min ‘how, Zara Spook or Chugger Spook. HEDDON LURE COLORS B—Tadpole 'NPC—Blue Crappie Shiner BB Baby Bass NRE— Natural Rediish” BC—Black/Chartreuse NRT Natural Rainbow Buzzer Trout” BF Bullfrog NSE— Natural Sea Trout" BL—Black Buzzer NSN— Natural Sunfish BLE Blue Fitter Shad NSO— Natural Snook* BLM—Black Mouse NSP-Netural Spotted Bass* BLP—Foar Herning NST—Netural strper™ BM— Brown Mouse OR— Bloody Mullet BRS — Brown Crawdad OY— range Chub BS— Black Snake 0G6— Citrus chub BSM—Smalimouth Bass ‘OG — range Crappie Chub BSO— Orang Dace PG—Siver Dace BSU-— Brown Sucker PM— Glo Black Frog BWH — Black Hornet PRH—Siver, Red Head BWN White/Black Buzzer Shiner BYN—Yelow PUM — Natural Pumkin Seed* C—Clear Spook RH—Red Head BO— Red Crayfish [€D—Coach Dog (CDF Chartreuse Coach RT—Rainbow Trout RCD— fed Coach Dog RFB— Spotted Redhorse Deg RFL— Fluorescent Redhorse RA Crappie RFY—Red Sucker D—pace RHFRec Head Fitter DBL —Glo Blue Alewife RWB—Blue Mullet DD—Dark Dace $D—Shad DG—Gio Green Alewite SF_Siver shiner DL—Chipmunk $0—Goldfish Herring DPK—Glo Pink Alewife $$—Fitter Shad SDN— Natural Shad SUC Natural Sucker* SUN—Sunfish ‘VRB— Rainbow Shiner \VRG—Sea Green Shiner ‘WE — Walleye WL—Gray Ghost WM— White Mouse WBE Blue-eyed Albino WBL— White bell, siver side, blue back’ WGB— Whitebely gold side, DY Glo Chartreuse, Alewite FB— Striped Alewife FY— Chartreuse Mullet FYB— Green Rb Alewife FYR—Fite Herring GF—Gold Shiner GFL—Golden Bay Shiner GGR_Gold Green shiner GM—Gray Mouse GOA—Golden Black Shiner GP Gold Plater GR— Green Cravwdad black back? GRA Fluorescent Green Was — Glo ib Alewite Crawdad WS8— Sea Pearl GS—Gray Shad WSH— White bel, ser side, back backe WSW— White Flasher XBL—Blue Shore Minnow XBW Biack Share Minnow GSD—sickory Shad HN— Striper HO—Hot Orange IMP — Natural Campbell Perch XRS—Siver Shore Minnow JMS—Notural Campbell XRW Rex Shore Minnow Shed” XRY—Yellow Shore JRH— Red Head Dace Minnow KA— Glo Khaki alewife Y—Yellow Shiner KCH—Yellow/Red Muskie Y¥C— Chartreuse Buzzer LP YE Yellow Anchovy YG —Chartreuse/Yellow Buzzer Lc_ Natural Perch* MG —Golden Black Muskie NB Natural Bass” Y¥eD— Yellow Coach Dog NF Natural Leopard YFO— Yellow Shad Frog YRH—Yolow Hornet NP—Shiner YSR—Cieam Dace NBL—Black Shiner YSY— Yellow Flasher NFL Bloody Mary NGL—Natural Biuegil* * New colors/1981 * Natural colors NGM Natural Green Mackeret™ NPB Blue Shiner 3Amazing EEC Ty Strength Test! We took on the rod that said they're the toughest! Two ex- Leer eee td ‘We challenged two popular 100% graphite rods to prove MagnaGraphis blend of magnesium Se ere ener Aen em tere cen ee see at erate sear ree etn ic Pea ee LE eS a ec a Cae Cre aaa ean sn aOR ae Ree rin etre erate i inaGraph with two expensive graphite re ae Ee See ergs Cee areas ees ee ne a