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INTEGRATED SCHOOL
MATACOS
A Feasibility Study
Dol, Shyra
Garcia, Aldrich
Gueco, Jay Cee
Palad, Louie Mae
Parungao, Princess Ira
Patio, Katrina
Santos, Symon
Timbol, Melissa
I. Problem
A lot of diseases such as food poisoning or other related problems are spreading
due to the unhygienic preparation of food being sold in stalls located in public areas. The
staff preparing and selling the food sometimes do not follow prescribed hygiene while
preparing and serving the food. This causes the spread of abdominal diseases among the
people, especially children. (Saqib Khan, 2017) Food sold in food stalls are poor in
nutrients, calorie dense and high in fat and sugar. However, fast food’s ability to damage
health is not enough reason to avoid this diet-destroying fare. It also makes people obese.
(Sara Tomm,n.d). Fast food is also containing preservatives which increase health risks
and issues.
II. Solution
Matacos offer food such as Tacos, Nachos and fruit-infused drinks which are
grounded beef, fresh vegetables, homemade sauces, taco shell and tortilla chips. Matacos
followed almost all the hygienic processes or procedures. The following procedure that
our company would follow is washing hands, It is important to help prevent harmful
bacteria from spreading from peoples’ hands. All staff that works with food must wash
their hands. Next is every person working in a food-handling area must maintain a high
level of personal hygiene and of course our staff will wear clothing that is suitable, clean
and protective as well and to make sure to follow other hygienic procedures. Matacos’
The proponents aim to sell their products towards the people that pass through the
Holy Rosary Church. The said passers-by include students, working-class citizens,
unemployed citizens, children, and adults among other. This is due to the fact that tacos
Product
Are you craving for food that’s worth buying for that can fulfill the emptiness on
your tummy? What are you waiting for don’t let yourself hungry anymore. Come, try,
and feel the magical sensation of the food stall Matacos. Matacos Is recognize for its
distinctive brand of fresh, homemade, quality products that are offered to customers at
the most reasonable and affordable price. For a healthier, refreshing, Feeling and totally
satisfying meal. Matacos Products tacos, nachos, and fruit-infused water are fit for the
health-minded consumers because matacos products contain health body benefits. The
taco shells. It is truly a finger licking good food that will make you want to buy and eat it
again.
Price
Place
Primary Channel
- Sto. Rosario, Angeles City Pampanga (In front of Holy Rosary Church)
Secondary Channel
Promotion
#1 get a free coupon for every 200 pesos worth of purchased (available only for one
#2 To get a chance to win a free coupon! Hurry up! Limited coupons only
Steps.
#3 get a 10% discount for the first 50 customers every first and last Mondays of the
month
V. Competitive Analysis
It is located at The Quad, Nepo Center, Plaridel St., Sto. Rosario, Angeles City. It
offers a variety of product such as Oriental Salad, Chicken Shawarma, Chicken Tacos
It is located at (Kalye 86) Mac Arthur Hi-way, Brgy. Balibago Angeles City 2009.
It offers a variety of product such as Tacos, Fajitas Quesadillas, Nachos and Chips and
Dips.
Competitive Analysis
(Lettuce,
Customized
Matacos tacos - Tomatoes, Sour
disposable taco
49 pesos/ serving Cream, Meat,
packaging
Onions, Cheese,
Hot Sauce)
Competitive Advantage
Matacos offers the quality tacos and nachos. It produces delicious yet nutritious
foods that will benefit the body. The products offered by Matacos allow the customers to
consume without worrying about their diet. Also, the customers may choose freely what
toppings they want to add on their tacos. These are the advantages of Matacos to the said
competitors.
An alternative taco shell/tortilla is prepared prior to the sale of nachos and tacos.
The aforementioned taco shell provides more nutritional benefits. For instance, the
cauliflower, one of its ingredients, contains many nutrients, high in fiber, a good source
of antioxidants, may aid in weight loss, high in choline, and low-carb alternative to corn
tortilla (Wanikar, 2017). The recipe for the taco shell and the sauce are disclosed as per
The taco shell can be prepared in numerous ways that will depend on the choice
of the customers, it can be steamed, fried, or baked. After doing so, the customer can
have the option of choosing and adding additional toppings to tacos and nachos, like
salsa, pico de gallo, guacamole and cilantro. They can also choose to add various sauces
offered by the company such as sour cream and creamy chipotle sauce.
• Preparation of taco shell, sauce, and ingredients (slicing of lettuce, tomatoes, cooking of
Step 1 meat, etc.).
• Serve.
Step 4
Workflow for Nacho-making Process
• Preparation of taco shell, sauce, and ingredients (slicing of lettuce, tomatoes, cooking
Step 1 of meat, etc.).
• Put ingredients alongside the crushed taco shell as per request by the customer.
Step 4
• Serve.
Step 5
The study utilizes questionnaires and surveys as their main source of data. With
said sources, responses can be analyzed quantitively giving a reliable result. Analyzation
and interpretation of results are also relatively easier once the results of the survey and
questionnaires are turned into quantitative data and into a visual graph.
Respondents
the study. Students, adults, teenagers, and others were asked to fill-up the survey. Thus,
Data Analysis
The data below shows the demographic profile of the respondents. The raw data
shows that a significant portion of the target market (passersby of Sto. Rosario, Angeles
City) are within the age range of 16-20. 205 out of the 300 respondents live with at least
PHP 10,000 in income per month. The distribution of educational attainment is fairly
The tables below shows the raw data gathered from tallying the survey forms
filled-up by the respondents. It shows how many respondents answered either yes or no
to the questions and how many times they would buy the products of the company.
QUESTIONNAIRE
QUESTIONS YES NO
1. TACOS
HAVE YOU TRIED IT YET? 286 14
DID YOU LIKE ITS TASTE? 264 36
WOULD YOU BUY ONE AGAIN? 260 40
2. NACHOS
HAVE YOU TRIED IT YET? 267 33
DID YOU LIKE ITS TASTE? 231 69
WOULD YOU BUY ONE AGAIN? 241 59
ONCE
ONCE ONCE
EVERY
4. OTHER EVERY EVERY EVERYDAY NEVER
1-2
MONTH WEEK
WEEKS
If you could buy tacos,
104 117 58 13 8
you would do so…
If you could buy
nachos, you would do 88 110 58 22 22
so…
If you could buy fruit-
infused water, you 68 130 58 29 15
would do so…
How frequently do
you pass by the area
16 26 71 185 2
(Sto. Rosario, Angeles
City)?
How frequently do
you stop by the area
58 74 97 68 3
(Sto. Rosario, Angeles
City)?
300
250
200
150
100
50
0
Lettuce Tomatoes Sour Cream Meat Onions Cheese Hot Sauce
No. of respondents that like the ingredient No. of respondents that do not like the ingredient
The graph above shows how many respondents prefer each ingredient for the
tacos. Out of 300 per ingredient: 286 like lettuce on their tacos, 280 like tomatoes, 202
like sour cream, 299 like meat, 264 like onions, 257 like cheese, and 221 like hot sauce.
300
250
200
150
100
50
0
Tomatoes Sour Cream Meat Onions Cheese Dip Jalapeño Black Beans
Pepper
No. of respondents that like the ingredient No. of respondents that do not like the ingredient
The graph above shows the ingredient preference of the respondents for their
nachos. Out of 300 per ingredient: 270 like tomatoes, 244, like sour cream, 296 like meat,
205 like onions, 270 like cheese dip, 221 like jalapeño pepper, and 149 like black beans.
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Tacos Nachos Fruit-infused Water
% of customers that like the product %of customers that do not like the product
The graph above shows that 88% of the respondents like tacos, 77% like nachos,
Projected Demand
Demand
Projected Supply
Supply
UNTAPPED
YEAR DEMAND SUPPLY GAP (PHP)
(GAP/DEMAND)
1
2
3
I. Projected Sales
1
2
3