Harold, Lahoz (Coordinator) The Rolling Pin (Cakes and Pastries)

Maramag, Shaina
Katigbak, Kristian King
Pagilagan, Aljan
1. Who is our target market?
 Parents
 Teens
 Couples
2. Needs
Versatile dessert suited for any occasions.

3. Wants
Cakes for a more lavish event or celebration.
4. Demands
Affordable, Customizable freshly baked Cakes and Pastries.

Marketing Management Orientation (MMO)

1. Production Concept
- Affordable, but delicious and healthy freshly baked customizable
cakes
2. Product Concept
- Made from best quality ingredients.
3. Selling Concept
Made to order, freshly baked and fast delivery.
4. Marketing Concept
- Quality service and unique customization options.
5. Social Concept
- Providing basic baking seminar training.