FGD Questions and Results

BAM 101

Section 1

To be Submitted to:

Dr. Leah Lydia Mendoza

Submitted by:

ADAJAR, Maxine

PAJARO, Lara

VILLAFUERTE, Cassandra
 BAM-101: MARKETING RESEARCH

EVER BILENA LIP AND CHEEK ROLLER

RECIPIENTS:​​ Miriam College students, across all years and all courses

NOTE:​​ Researchers have the products at hand for testing during the FGD

Questions:

1. Do you use lip tints? How about cheek tints?

2. Have you used a lip and cheek tint in one product?
3. Can you tell me what brand(s) are you using right now?
4. Why are you regularly using this brand?
5. What shade do you use?
6. What other brands have you used?
7. How much did you pay for the product you’re using now?
8. What was your experience in using them? Do you like? Do you dislike it? Elaborate.
9. Why do you use liquid lip and cheek tint instead of clay/powder variants?
10. How many lip and cheek tint products do you own?
11. Is the number of uses you get out of the product worth the price you pay?
12. Do you think the applicator has an impact on your usage of the product?
13. Which applicator are you most comfortable with? [Options: doe-foot applicator, roller,
applied with fingers, polish-type brush, others…]
14. Are the number of shades available to a brand important to you? Why?
15. What factors are important to you prior to purchasing and using a lip and cheek tint?
(Rate 1-5, 5 being the highest, 1 being the lowest)

A. Applicator E. Consistency
B. Variety of Shades F. Flavor
C. Staying power G. Scent
D. Price
16. Have you ever heard of Ever Bilena? Are you aware that they have a lip and cheek tint
with roller applicator?

Upon showing the product for testing:

17. Will you use their product? Why/why not?

18. Would you consider switching to Ever Bilena Lip and Cheek Roller?
19. What do you like about the product?
20. What do you dislike about the product?
21. What would make you buy and use Ever Bilena Lip and Cheek Roller?

RESPONDENTS

NAME YEAR COURSE

YU. Therese Angelou 1st BA IS
REYES, Francesca 1st BA COMM
BANEZ, Marie Angela 4th BS PSY
TEOXON, Claire 4th BA PSY
MATEO, Michaela 4th BS ACT
TORRES, Laarni 4th BS BAM
SAQUING, Elyza 4th BA IS

RESULTS

1. Do you use lip tints? How about cheek tints?

NAME RESPONSE
YU Yes
REYES Yes
BANEZ Yes, but rarely
TEOXON Yes
MATEO Yes
TORRES Yes
SAQUING Yes

2. Have you used a lip and cheek tint in one product?

NAME RESPONSE
YU Yes
REYES Yes
BANEZ Yes
TEOXON Yes
MATEO Yes
TORRES Yes
SAQUING Yes

3. Can you tell me what brand(s) are you using right now?
 NAME RESPONSE
YU KJM, Peripera
REYES KJM
BANEZ Etude House, usually Korean brands
TEOXON Etude House
MATEO KJM, Ever Bilena
TORRES BLK
SAQUING Face Shop, Fashion 21

4. Why are you regularly using this brand?

NAMERESPONSE
YUAffordable, buildable
REYESColor pay-off is good
BANEZWhatever’s presented to me, and if I think it’s
okay when I test it out and it looks good on
me, I’ll use it
TEOXON I like the quality of the brand
MATEO Afforable and that’s what my friends are using
TORRES Long-lasting, I follow Anne Curtis, saw her
product over Twitter
SAQUING Fashion 21 is okay for my cheeks, can’t say
it’s long-lasting but the finish is good

5. What shade do you use?

NAME RESPONSE
YU More of reds
REYES Red
BANEZ Pink and lighter, don’t like too red
TEOXON Darker red
MATEO Red
TORRES Depends (on mood?)
SAQUING Pinkish

6. What other brands have you used?

Question rendered unnecessary as respondents provided them in question #3.

7. How much did you pay for the product you’re using now?

NAME RESPONSE
YU 300 maximum
REYES 300
BANEZ 500 or less
 TEOXON 300
MATEO 150-400
TORRES 160
SAQUING 145

8. What was your experience in using them? Do you like? Do you dislike it? Elaborate.

NAMERESPONSE
YUI love them a lot
REYESI love them
BANEZI like them, but there was one I used and it
made my lips feel like it was burning, so I
stopped using it.
TEOXON I like them, but I prefer lipsticks so I don’t use
them often.
MATEO I like them because they look natural
TORRES I like them because lipsticks can be drying on
me
SAQUING Same with Torres

9. Why do you use liquid lip and cheek tint instead of clay/powder variants?

N/A

10. How many lip and cheek tint products do you own?

NAME RESPONSE
YU 4
REYES 1
BANEZ 2
TEOXON 1
MATEO 2
TORRES 1
SAQUING 2

11. Is the number of uses you get out of the product worth the price you pay?

NAME RESPONSE
YU Yes
REYES Yes
BANEZ Yes
TEOXON Yes
MATEO Yes
TORRES Yes
SAQUING Yes
 12. Do you think the applicator has an impact on your usage of the product?

NAME RESPONSE
YU Yes
REYES Yes
BANEZ Yes
TEOXON Yes
MATEO Yes
TORRES Yes
SAQUING Yes

13. Which applicator are you most comfortable with? [Options: doe-foot applicator, roller,
applied with fingers, polish-type brush, others…]

NAME RESPONSE
YU I like doe foot
REYES Doe foot
BANEZ Doe foot
TEOXON Doe foot
MATEO Roller
TORRES Wand/doe foot
SAQUING Wand/doe foot

14. Are the number of shades available to a brand important to you? Why?

Question rendered unnecessary because it will be answered in the next question. Most
respondents answered with “Yes, so we’ll have so many options to choose from.”

15. What factors are important to you prior to purchasing and using a lip and cheek tint?
(Rate 1-5, 5 being the highest, 1 being the lowest)

Variety
Staying
NAMES Applicator of Price Consistency Flavor Scent
Power
Shades
YU 4 3 5 3 5 1 4
REYES 3 3 5 4 3 1 4
BANEZ 2 1 5 4 1 1 3
TEOXON 5 1 5 4 3 1 3
MATEO 5 4 5 5 2 5 4
TORRES 5 4 5 5 4 3 5
SAQUING 5 3 4 5 4 3 4
 16. Have you ever heard of Ever Bilena? Are you aware that they have a lip and cheek tint
with roller applicator?

NAME RESPONSE
YU Yes
REYES Yes
BANEZ Yes
TEOXON Yes
MATEO Yes, I use them
TORRES Yes, saw on Youtube
SAQUING Yes, saw in Watsons

Upon showing the product for testing:

17. Will you use their product? Why/why not?

NAME RESPONSE
YU Yes
REYES Yes
BANEZ Yes
TEOXON Yes
MATEO Yes
TORRES Yes
SAQUING Yes

18. Would you consider switching to Ever Bilena Lip and Cheek Roller?

NAME RESPONSE
YU Yes
REYES Yes
BANEZ Yes
TEOXON Yes
MATEO Yes
TORRES Yes
SAQUING Yes

19. What do you like about the product?

NAME RESPONSE
YU Same with Banez
REYES Same with Banez
BANEZ I like that it looks very chic
TEOXON Roller ‘yung applicator which I appreciate kasi
most ng nahahanap ko na lip tint is wand and
I don’t like that
 MATEO I like it because I use brands na roller na
TORRES Small, compact
SAQUING Same with Torres

20. What do you dislike about the product?

NAME RESPONSE
YU Same with Teoxon
REYES Same with Teoxon
BANEZ I don’t like that it’s a roller, looks like perfume
TEOXON Looks a bit plain to me
MATEO Nothing
TORRES Packaging isn’t that attractive
SAQUING Same with Torres

21. What would make you buy and use Ever Bilena Lip and Cheek Roller?

NAME RESPONSE
YU If the quality is worth the price
REYES Same with Yu
BANEZ If they had more variety and the applicator
changed
TEOXON Same with Yu
MATEO I’m using it now
TORRES I’d like the applicator changed
SAQUING Same with Torres