ABSTRACT

dr.STAIN : ANTI-STAIN DEODORANT

Agustinus Ronaldo, Annisa Halimatus Sa’diyah, Badzlina Khairunizzahrah,
Leilana Larissa, Ranya Jamal Alkatiri.
Chemical Engineering Department, Faculty of Engineering, Universitas
Indonesia, Depok, West Java, Indonesia

Deodorant has been daily necessity with large number of consumer. The awareness
of hygiene and safety has been brought deodorant to new innovation that not
damage fabric and at the same time non-irritant to the skin. However, current
deodorant do not provide the best effectivity to prevent stain without using
aluminum salt as the base anti-perspirant. Aluminum salt are proven to be source
of stain and some times allergic to skin. by using 𝛽-cyclodextrin and bengkuang
extract dr.Stain as the anti-stain deodorant provide the best preventive against under
arm stain however gentle enough and not cause rash to the skin. the main process
of manufacture include premixing of all ingredient except perfume and main mixing
for fragrance addition followed by filling and packaging. The plant are located in
Tangerang with capacity 8000 unit per day distribute from java island to Bali. The
product will be sold at the price of IDR 30,000 to retailers with IRR of 22,05%.

Keywords: anti-stain, deodorant, nonirritant, underarm, mixing

 EXECUTIVE SUMMARY

Deodorant is personal care product that related to consumer awareness of

the needs to prevent body odor. According of the data from Euromonitor
International reveal that global deodorant have 6.1% growth for international user
each year. The need of hygiene making consumer depend more of antiperspirant for
protecting them from sweat and odor.
While the number of consumer increased, number of problem rise from
deodorant product. It is found that antiperspirant formed from aluminum salt are
responsible for stain fabric damage. More over some perfume and active ingredient
mixed on deodorant are found to be allergic and non-suitable for sensitive skin.
there is also reported some cases of heavy metallic chemical that diluted to
deodorant mixture.
To overcome this problem survey and interview conducted to gather needs
of existing deodorant consumer. There are 18 needs that interpreted from direct and
indirect interview and the most need that consumer have is deodorant which not
leave stain on fabric, quickly absorbed and not leave irritation toward skin. the
collected needs are converted to specification by first arranging the list of metrics,
benchmarking new with 5 existing product with one of them are market leader and
setting marginal and ideal value to get proper predictive specification.
After that product concept generated. First, the existing concept at the
market are generated through research and study. After that, the new concept are
generated through brainstorming. The two concept than accumulated into big
amount of concept and eliminated by election using RVF method to eliminated
redundant, vague and foolish concept. After the elimination 20 concept are chosen.
To eliminate the rest concept, screening conducted through 20 concept by input
matrix “+”,”-“ and 0 so 5 concept are obtained.
After that the 5 best concept are screened by selection matrix. The selection
matrix are specified into 6 parameter that selected best concept by the performance,
cost, size, duration, safety and effectiveness. The selected concept than introduced
by the market and get 55 % respondent willing to buy new concept of anti-stain
deodorant.
 The predictive specification are finished by final specification. The
composition of the product have mechanism to prevent stain with water base
formula to ensure quick absorption into skin, and safe anti-bacterial to odor caused
by bacteria. The composition than improved to add bengkuang (Pachyrhizus erosus)
extract to add whitening and stain preventive agent , dimethicone as moisturizer
and sodium benzoate as preservative.
The product is named “dr.Stain” with tag line “deodorant for all’ that have
meaning as doctor to prevent stain however gentle enough to be used for all type
skin. The logo are believed to attract consumer with transparency and ease filling
while use the product.
The product is expected to be in market by 2021. The production capacity
are decided through demand-driven method to predict Indonesian deodorant user.
With expected consumer to be middle to up income, the capacity determined to be
8000 unit tube per day.
The product is manufactured on batch system consisting into 2 batch each
day with 5 stages of manufacture. Pre-mixing with main purpose to mix all
ingredient and melting the gelling agent, Main mixing to mix fragrance, filling,
Primary and secondary packaging. On daily basis 225.61 kg input and 197,70 kg of
output material gained. Total energy required is 8.56 kW per day with throughput
time of 5.63 hour with energy utilization of 0.001 kWh per tubes.
All ingredient are obtained from local vendor with one vendor for second
option. The capacity ordered have surplus 10 % for safety inventory. dr.Stain will
be distributed offline into 15 city with the highest chance ow hygiene awareness
Total Capital investment is estimated to be Rp.36,512,953,678.00 With annual
operational cost estimated to be 34,835,589,409.00 at the cost breakdown the price
of product would be Rp.30,000.00 with profit margin of 20.2 %.
Raw Material share 75.46 % of operational cost while Labour cost share
13.6 %. With profitability analysis during 10 years of lifetime The NPV have value
of Rp.46,804,279,176 with IRR 22,05% and BEP of 12,766,464 with PBP of 6.8
years. Using sensitivity analysis product price would have biggest impact to profit
of investment while raw material cost and labour cost have crucial influence to
operational cost lead decrease or increase of profit.
 Chapter 8
Conclusion and Recommendation
8.1. Conclusions
Based on the whole product design from needs to economic analysis, some
important conclusions are listed as follow.
1. Deodorant as personal care have show fast growth because the awareness
of hygiene, however current deodorant still proved to caused stain to under
arm fabric therefore anti-stain deodorant is needed.
2. There are 18 needs interpreted from the survey. The most desirable need is
a quick dry deodorant, anti-stain deodorant and non-irritant deodorant with
whitening effect.
3. Predictive specification is obtained through metrics preparation,
benchmarking with 5 existing products, and setting marginal values.
4. Concept generation is proceeded by observing existing concepts and
brainstorming new concepts. First selection by RVF method produces 20
remaining concepts from initial 192 concepts.
5. Concept screening as a comparative selection produces 5 concepts. Concept
scoring as quantitative selection using parameter of anti-stain efficiency,
long lasting performance, Skin friendly, Compact size, Cost per unit product
and Quick dry performance.
6. The final concept is “Anti-stain deodorant in form of tube with emulsifier
system consist of mixture base of 𝛽-cyclodextrine as antiperspirant, zeolite
as anti-microbe, dimethicone as moisturizer, niacinamide as anti-
inflammation and bengkuang extract as active ingredient with non-irritant
fragrance from methyl heptane carbonate”
7. The strongest point of the composition is replacement of aluminum salt as
anti-perspirant base with 𝛽-cyclodextrine that leave no stain on fabric while
mixed with bengkuang extract that have whitening and stain reducing agent.
8. The major ingredients are demineralized water (28.0% w/w), Bengkuang
Extract (20%w/w), Zeolite potassium alum (10% w/w), and Dimethicone
13.0% w/w).
9. The active agents are 𝛽-cyclodextrine and Bengkuang Extract.
10. The product has a with net volume of 50 mL, viscosity of 15 CentiPoise,
only takes 10 second to dry.
11. The product name is “dr. Stain” which means that this deodorant is an expert
in avoiding stain and irritation, with tagline “Simply Skin Friendly”
meaning if consumers use this product it will definitely solve the problem
in using the deodorant safely
12. Through with demand-driven approach, The production capacity is 400 L
per day or 8000 tubes per day.
13. The product is manufactured on batch system with 2 batch each day
consisting of 5 stages, which are pre-mixing, main mixing, filling, primary
packaging, and secondary packaging.
14. On daily basis, 395.2 kg output product is obtained from 451.23 kg input.
Total energy required is 1.893 kWh. They give the productivity measure of
0.875 kg product/ kg ingredient and energy utilization of 0.001 kWh/ tube.
15. In plant scheduling, one day operation consists of two batch. with each
spends 200 minutes. The overall operation include quality control will lasts
for 300 minutes.
16. The plant location will be located in Griya Idola Industrial Park, Cikupa,
Tangerang, Banten area with ease of accessibility to electrical, water, human
resources, road and port. It is also easy to get workers and reach .
17. All raw material are collected from local supplier, however most equipment
are important from china. The material cost would be estimated by FOB and
CIF estimation.
18. Total capital investment is estimated to be Rp.36,512,953,678. Annual
average operational cost is estimated to be 34.835.589.409.
19. Minimum product price is IDR 24,000. By taking profit margin of 20.02 %,
product price is IDR 30,000.
20. Through cost breakdown, expenses with the biggest share to product price
is raw material cost (75.46%.)
21. Profitability analysis deducts that the project is economically feasible with
a. Payback period : 6,791 years
b. Breakeven point : 12,766,464 unit
 c. IRR : 22.05%
d. NPV : Rp.46,804,279,176
e. ROI : 40.47%
22. Through sensitivity analysis, it can be inferred that raw material and product
price are the ones that influence the profitability parameter most
significantly.
8.2. Recommendation
Several recommendations for the sustainability of this project are listed
below.
1. Doing research to get the more inexpensive raw materials suppliers as they
have high sensitivity to profitability.
2. Doing research to get the raw material substitutes which are more cost-
efficient.
3. Improving marketing strategy in order to be able to increase product price
in the period of life span, since it is very sensitive to profitability parameter.
4. Due to the low production capacity, further research of the possibility to
export products might be conducted to get higher profit.