MICRO, SMALL AND MEDIUM

ENTERPRISES IN INDONESIA

A culinary business always had a promising opportunity, turn up

new businesses with diverse variants and the unique character as a
weapon to attract the market.
The people often made curious through many ways, by the
name, form, taste, etc. The food usually offered many type although
we know that food is not a new type in our life. Just add a little bit of
creativity, it can dominate the market and compete with another
entrepreneur.
We have some examples of foods in Indonesia which sprinkled
with creativity and uniqueness,
o Mie Rampok Surabaya. The first food is very famous with a
spicy taste. In another side, the entrepreneur have an unique
idea, that is the stalls. They make the stalls as unique as
possible with designed it like in the jail.
o Nasi Goreng Jangkrik Surabaya. This fried rice served with
the large portion. In addition, this fried rice accidently make
with the incredible spicy taste.
o BATAKO (Bakso Tahu Koprol). This food is the one of the
simple meals with the ingredients which easy to searched.
Although the ingredients easy to searched, the entrepreneur is
not out of any idea. They make this food similar with
restaurant menu. BATAKO also evocative the customer with
the spicy taste mixed with delicate meatballs become them
trademark.
o Sausage Rolls Cake “Mummy”. Meat always has been a
favorite menu everyone, especially if it can be served with
the unique. The one of the unique meat is Sausage Rolls Cake
 “Mummy”. This food is presented with rolls cake and
sausage in it. This idea could be a promising business.
The cheap prices always hunted by customers. It makes many
seller prefer to choose business in the culinary sector. Because it just
one and only we can work with little capital. Also it can paired with a
little bit creativity, so it can bring a lot of profit for our business.
But culinary business also has many competitor, it means if your
product can’t interest the people with a new model or you aren’t make
a different creativity. So that, your product must be interest and
achievable.