CHAPTER 1.

THE ORGANIZATIONAL CHART

COMPANY PROFILE

I. Summary Description of the Business

TASTY will be one of a kind fast food located in Mc Arthur Highway,

Nancayasan, Urdaneta City, Pangasinan. This Fast food will be located at the

Ground Floor of PHINMA UPang College Urdaneta.

TASTY aptly named for the experience when you taste the empanada

(product) itself. TASTY is somehow the short term of Taste a Savored, Tested,

Yummylicious that connects to our product (Tuna la Ensalada Empanada or Tuna

Salad Empanada in Filipino). TASTY will provide a combination of excellent food

at value pricing, with fun packaging and atmosphere. TASTY is the answer to an

increasing demand for snack-type fast food, to be consumed while students are

craving for food but in a budget mode.

In today's highly competitive environment, it is becoming increasingly

difficult to differentiate one fast food from another. The population of the

location of TASTY is increasing every year. Hence, the more the number of

population will be added on the location every year, the higher the demand for

food.

TASTY will entice “youngsters” (students) to bring their friends and family

with our innovative environment and different fillings of Empanada. This will

surely bring you into PLEASURE.

 II. Logo and Name

Image 1. Logo and Name

Every object in the logo has meaning and considered as the best

ingredient for the business. The object in the middle of the circle is the product

of TASTY which is the Tuna Salad Empanada. The shapes square, diamond and

circle symbolize the equality and consistency of the empanada itself. It means

that whenever you buy the Empanada the first time, it will surely be the same

the second time you will buy again. Moreover, the check icon means you will

never go wrong in buying the product.

 The name TASTY has double meaning: Tasty itself as the common

definition of the empanada when you try it and Taste a Savored, Tested,

Yummylicious which connect to the product and will make a complete phrase:

Taste a Savored, Tested, Yummylicious Tuna la Ensalada Empanada.

III. Mission

Our main goal is to be one of the most successful fast food. We also want to

Sell the products that are of the highest quality, as well as keeping the

customers happy with all of our product categories from food to store

merchandising. We will Provide 100% satisfaction to our customers and

maintaining the level of excellent services among other competitors.

TASTY will strive to be a premier local fast food brand in the local

marketplace. We want our customers to have the total experience when visiting

our outlet and website as they will learn about this fascinating new "pop

culture." Our main focus will be serving high-quality food at a great value.

IV. Business Model

The TASTY will stand out from the competition. Below are the following why

our business is unique in the industry:

 Great Products – providing exemplary products at market prices – will

make customers want to return again and again

 Ingredients are also made fresh without preservatives

 V. Strategy

At first, we will open this business inside PHINMA UPang College Urdaneta.

This will become our "market testing area", and as we go further, TASTY is

planning to open a “Advertising page” in social media sites like Facebook,

Twitter, Instagram, etc. wherein we can attract people by posting photos and

videos of our product. In attracting customers to try our empanada, we will

provide a see-through kitchen, so that people will see how we are committed to

freshness in our products.

The kitchen will also let out an aroma of our freshly empanadas into the

surroundings area, so that people will come and try our products.
 VI. Location

Image 2. Store Area

TASTY is located in Mc Arthur Highway, Nancayasan, Urdaneta City,

Pangasinan. The property is located in an excellent location. With a walking
distance from the city proper, you can now buy TASTY empanada. The location
is comprised of a population of almost 2000 students and School Administrators.
 VII. SWOT Analysis

Strengths

 One of the owners is experienced in making empanada.

 Making empanada can’t kill time since it will cook in a short period
of time.

Weakness

 TASTY has a minimal budget and is competing against larger and more
established store for market share.

Opportunities

 PHINMA UPang College Urdaneta support the need for a “meryenda” or

food that has an affordable price. Addition to that, our product is unique.

Threats

 TASTY is just new in this industry.

 PRODUCT PLAN

I. PRODUCT

Tuna La Ensalada Empanada Inc. Will always bring out the best on our

products for our loving customers. Our Products have always added value to our

customers not just snacks for everyday but also a meal in one. We always strive

our customers the best products with highest quality. And we are grateful to our

loyal customers who have always motivated us to do better each day. We are

really excited to announce our product it is called Tuna Salad Empanada. We

hope you will appreciate and accept this product as genuinely as you always

supported us in the very beginning.

Tuna Salad Empanada is a healthy and nutritious food. It is especially

designed to keep health conscious customers especially to those who are not

into meat, and also those who can’t eat meat that still wanted to taste the

product without any hesitations. Unlike the other Empanadas and Salad, we

design and make this amazing Tuna Salad Empanada for everyone who wanted

to taste the product with all their hearts. This Tuna Salad In Empanada special

comes with healthy benefits, because it comes with no meat it has less fats and

more in minerals because of the fresh tuna used.

Tuna Salad in Empanada is the perfect companion not just for snacks but also

in lunch and in dinner. It got more nutritional facts and is healthy for the heart

and is also perfect for those who achieving body goals because it comes with
less cholesterols. Tuna also contains omega 3 fatty acids which fight

inflammation and lower the risk of cardiovascular disease.

Sample Images of the Product

Image 3. Tuna Salad Empanada

Image 4. Tuna Salad Empanada

 Image 5. Tuna Salad Empanada

III. PRICING STRATEGY

When planning menus, the business must consider the pricing strategy to

gain sales for the entity and an effective Pricing Strategy must use to make your

business stand out among others.

It’s no secret that small businesses play a vital role in the US Economy.

However, most non employer small businesses average just $44,000 a year in

annual revenue, with many of these companies earning $25,000 or less. While

various factors can affect a business revenue potential, one of the most

important is pricing strategy utilized by its owners.

Good pricing strategy helps you determine the price point at which you

can maximize profit in sales of your products or services. When setting prices, a

business owner needs to consider a wide range of factors including production

and distribution costs, competitor offerings, positioning strategies and business’

target customer base. And by that statement we the business owners decided to

use this strategy: Price Skimming.

Price Skimming

Designed to help businesses maximize sales on new products and

services, price skimming involves setting rates high during the introductory

phase. The company then lowers the prices gradually as competitor goods

appear on the market. One of the benefits of price skimming is that it allows

businesses to maximize profits on early adopters before dropping prices to

attract more price-sensitive consumers. Not only does price skimming help a

small businesses recoup its development costs, but it also creates an illusion of

quality and exclusivity when your item is first introduced to the marketplace.

This pricing market strategies were chosen because of the big possibility that

even if a small business can survive its marketplace even though its new and is

not famous company or a corporation to be introduced in the market.

IV. MENU
V. STORE AREA/LOCATION

Image 6. Store Location

Tuna La Ensalada Empanada Store is located at Urdaneta City, Mc. Arthur

Highway PHINMA UPang College Urdaneta Building Ground Floor.

 VI. List of Materials/Ingredients

Empanada Dough

1. 3 cups all-purpose flour, plus more for the work surface.

2. 1 tablespoon baking powder.

3. 2 teaspoons sugar.

4. Pinch salt.

5. 1/2 cup lard or shortening.

6. 1 egg.

7. 3/4 cup chicken stock.

Tuna Salad

1. Two 6-ounce cans white meat tuna packed in water, drained.

2. 2 tablespoons minced celery.

3. 2 tablespoons minced red onion, soaked in cold water for 5 minutes and

drained.

4. 1 teaspoon minced flat-leaf parsley.

5. 1/3 cup prepared mayonnaise.

6. 1 tablespoon whole-grain mustard.

7. Freshly ground black pepper.

 ADMINISTRATIVE PLAN

I. Organizational Chart

James
Matudio
Chief Executive Officer

Heyzel
Valdez
Chief Operating Officer

Valentina Vanessa Alyssa

Aira Asis
Balisacan Solomon Dingle
Vice President of Marketing Chief Financial Officer General Manager Vice President of Production

Ashley Paulene
Irish Windy
Dingle Panit
Marketing Manager Purchasing Manager Sales Manager
II. Management Table

Position Salary JobSpecificati Job Total

on Qualification Number of

s Personnel

Needed
Chief Manages the The job varies

Executive overall depending on

Officer operations of a the

company, organization's

including mission,

product product, goals

development, and its need to

marketing, operate

communication profitably.

s, and logistics.
Chief To make sure A position that

Operating company can be one of

Officer operations flow the highest-

smoothly and ranking

economically executive

and positions in an

responsible for organization.

making certain

that necessary
 work is done

properly and

on time.
Vice Responsible for Optimized with

President of the strategy, essential skills

Marketing tactics and and

programs to qualifications

create interest, to help you

demand and attract

recognition for experienced

products candidates.

through the

use of PR,

Product

Marketing and

Advertising.
Chief The Reports

Financial responsibility directly to the

Officer of one role is President/Chie

to seek money; f Executive

that is, to look Officer and

for investors directly assists

and deal with the Chief

banks, lenders, Operating

etc. And to Officer on all

manage strategic and

 money and tactical

watch over the matters as

assets of the they relate to

company. budget

management,

cost benefit

analysis,

forecasting

needs and the

securing of

new funding.
Vice Good Responsible

President of production for the

Production managers with technical

specific management,

industry supervision

knowledge and and control of

experience are industrial

sometimes production

difficult to find. processes.

In the

beginning, you

may

subcontract

some

production.
General They provide The general

Manager over all control manager

on firm. They directs and

are not coordinates

associated activities of

with any one or more

specific departments,

area.They operations or

coordinate the sales.

activities of all

the managers

of specialized

areas.
Marketing Control the The marketing

Manager sale of the manager

organization. manages the

They are day to day

expert in marketing

marketing activities of

research, the

advertising, organization

distribution and long term

and sales marketing

promotion. strategy for

They create the company.

and increase
 the demand of

the product.
Purchasing Developing, Optimized for

Manager leading and posting on

executing online job

purchasing boards or

strategies careers pages.

Tracking and It is easy to

reporting key customize this

functional purchasing job

metrics to description for

reduce your

expenses and company’s

improve specific needs.

effectiveness.
Sales Determines Assist in your

Manager annual unit creating a job

and gross- application

profit plans by that will

implementing attract job

marketing candidates

strategies; who are

analyzing qualified for

trends and the job. Feel

results. free to revise

Establishes this job

and adjusts description to

selling prices meet your

by monitoring specific job

costs, duties and job

competition, requirements.

and supply and

demand.