DFC 6013 – CYBERPRENEUSHIP – PROJECT ( / 40 MARKS)

CLO2 : Produce a good cyber business plan in a group to implement a business system that is sustainable for
future expansion. (C4, A3, PLO1, PLO9)
CLO3 :work collaboratively to explain current business opportunities. (A3, PLO7, PLO9)

Question:

Each group is required to develop your business plan presentation on your online business. This business plan will
be presented on week 15. Please make sure your group follow this rubric.

Setiap kumpulan perlu menghasilkan satu rancangan perniaagaan untuk perniagaan maya. Perancangan business
ini akan dibentangkan pada minggu ke 15. Pastikan ia mematuhi rubric yang dinyatakan.

Prepared By, Approved By,

…………………………………… ……………………………………...
(FARIHAN ELYANA ZAHARI) (SALMIYAH BT CHE AHMAD)
Course Lecturer Head of Department

JABATAN TEKNOLOGI MAKLUMAT & KOMUNIKASI

 DFC 6013 – CYBERPRENEUSHIP – PROJECT ( / 40 MARKS)

Business Plan Rubric

0 = no evidence
1 = little evidence or major flaws
2 = adequate minimum standards
3 = Research well done, few minor omissions, met standards
4 = Research well done, exceeded minimum standards
5 = Research perfect, meets maximum standards

Marks will be given based on criteria;

CLO2 Cover Page 1 2 3 4 5

Name of the Business
Company logo
Names of the owners (the group members)
CLO2 Executive Summary 1 2 3 4 5
Each key section briefly summarized.
Specifically answers: What business are you in?
Where will you locate and why
CLO2 Industry, Target Customer, & Competitor Analysis 1 2 3 4 5
Specifically identify the target market
Review of firm’s top competitors
Examine markets that competitors serve & the strategies they employ
CLO2 Company Description 1 2 3 4 5
Name of person who is the point of contact Basic information (mailing
address, phone number, website, email, etc.)
Mission statement Goals & objectives
CLO2 Product or Service Description 1 2 3 4 5
Give sufficient detail to enable target market to know what the company
sells
Describe how product/service fills a gap in the market or how your
product/service is “better, cheaper, and/or faster” than what is currently
available
Focus on the benefits of each feature
Feature refers to what the product/service is
Benefits refer to what the product/service does
Growth Strategy
Give sufficient detail on how your buying/selling process (via internet)
CLO2 Market Analysis 1 2 3 4 5
Explain the online marketing strategy
How will customers be identified and attracted?
Pricing strategies Selling approach
Type of sales strategies
Describe advertising and promotion campaign

CLO3 Mechanics 1 2 3 4 5
Spelling, capitalization, grammar, word choice, and sentence structure
CLO3 Format 1 2 3 4 5
Suitable format for presentation
Suitable colour and font

JABATAN TEKNOLOGI MAKLUMAT & KOMUNIKASI

DFC 6013 – CYBERPRENEUSHIP – PROJECT ( / 40 MARKS)

JABATAN TEKNOLOGI MAKLUMAT & KOMUNIKASI