CUT COSTS + Can you present relevant offers

when a customer is most likely

to listen and respond?

CREATE CUSTOMERS

CREDIT CARDS

20 MILLION customers have LONG TERM

never changed their preferred card.1
RELATIONSHIPS

25 MILLION customers have kept

their favorite card for 10 years.1

Average active accounts make $213

PROFITABLE
for credit card companies per year.2
FOR LENDERS

Credit card assets deliver 3X RETURNS

over typical commercial bank assets.3

ANNUAL BATCH CARD Batch mail prescreen offers

have been a marketing staple for

OFFERS VIA DIRECT MAIL

years, but the process is slow
and the acceptance rate is low.

67%
thrown away5

10B
Ten Billion pieces of
financial direct mail
sent to consumers.5

only

5B 27%
0.5%
Average offer
5 Billion credit
card offers.5
read the offer5

acceptance rate.4

of lenders said they could

45% better leverage digital means
to connect with consumers. 6

Enhance your card acquisition efforts with

PRESCREEN-OF-ONE
& PREQUALIFICATION

Create instant, personalized

offers-anytime-via any channel.

BAN K I NI TI ATED CO N S U M E R I N I T I AT E D

PRESCREEN-OF-ONE PREQUALIFICATION
Engages customers when Allows customers to get
they are most responsive. offers on their terms.

CARD ACCEPTANCE CARD ACCEPTANCE

RATES RATES

up to up to

20% 42%
on average7 on average7

About 39X more effective About 80X more effective

than batch direct mail. than batch direct mail.

AVERAGE APPLICATION AVERAGE APPLICATION

APPROVAL RATE 7
APPROVAL RATE 7

94% 49.8%

Put Prescreen-of-One and Prequalification

to work in your organization. ®

Contact us today. FROM DATA TO DECISION

®

Call (406) 556-7555 Visit ZootSolutions.com

1. Walker, A. (2017, August 04). How to Cash In on Cash-Back Credit Cards. Consumer Reports. Retrieved July 22, 2018, from https://www.consumerre-
ports.org/rewards-cards/how-to-cash-in-on-cash-back-credit-cards/
2. Harrow, R. (2017, December 08). How Credit Card Companies Make and Earn Money. ValuePenquin. Retrieved July 23, 2018, from https://www.valuepen-
guin.com/how-do-credit-card-companies-make-money
3. Board Of Governors Of The Federal Reserve System. (p. 7, Rep.) (2017). Report to the Congress on the Profitability of Credit Card Operations of Depository
Institutions (Rep.). The Federal Reserve.
4. Mintel Report, Marketing Financial Services – US – June 2017
5. DMA. Statistical Fact Book: 40th Edition (pp. 218-241, Rep.). (2018). Data & Marketing Association.
6. TransUnion. (2017). DecisionEdge Find My Offer [Brochure]. Author.
7. Zoot Enterprises. (2018, June 02). [Proprietary Research]. Unpublished raw data.

© Zoot Enterprises, Inc. All rights reserved. Zoot makes no representation or warranty about the use of this information for any purpose.