A project report on

Sales strategies for computer accessories in

comnet infotech

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

2017-2020

Submitted To- Submitted By-

Ms Versha malik Vishal chauhan

17021031082

BBA

Deenbandhu chhotu ram university of science&technology

 TO WHOMEVER IT MAY CONCERN

This is to certify that Mr.Vishal Chauhan, a student of DCRUST murthal has successfully
completed (from 16 may 2019 to 16 August 2019) internship programme at COMNET
INFOTECH.

During the period of his internship programme with us, he worked with sincerity and dedication.
His performance during the internship period was found to be good.

We wish him a successful life and carrier ahead.

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 DECLARATION

I undersigned hereby declare that the project report entitled “sales strategies in comnet
infotech” submitted by me to the DCRUST,murthal for the partial fulfillment of the requirement
for the award of degree for Bachelor of Business Administration under the guidance of Ms.
Versha mailk is my original work and the conclusion drawn here in are based on the material
collection by myself.

Date:

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 ACKNOWLEDGEMENT

I offer my sincere thanks and humble regards to DCRUST, murthal for imparting

us very valuable professional training in BBA.

I pay my gratitude and sincere regards to my faculty for giving me the cream of

their knowledge. I am thankful to them as they have been a constant source of

advice, motivation and inspiration. I am also thankful to them giving suggestions

and encouragement throughout the project work.

Student's Signature

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 Executive summary

Genesis of the study

Comnet InfoTech is an computer accessory dealing company striving for
excellence in customer satisfaction having strong emphasis on Human Values.

Comnet infotech is a computer accessory dealing company which shows me the

complete process of how they work at each functional level, especially about the
business development as it was my job profile. The business development process
starts from research and ends at project closure. This project has made me
understand the various key- points which are is considered to crack a deal, how to
deal with different people. This business plan leads the way. It renews our vision
and strategic focus: adding value to our target market segments, the small
business and high-end home office users, in our local market. It also provides the
step-by-step plan for improving our sales, gross margin, and profitability.

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 TABLE OF CONTENTS

S.No Title Page No

1 Objective of study 9-10

2. Research methodology 11-17

 Objectives of study
 Research design
 Research process

3. Introduction
 Company profile 18-27
 Competitive Situation
 Organizational location
 Work

4. Literature review
 Steps for system implementation and operation 28-50
 Software and hardware issues
 Implementation strategies
 Business development process
5. Data Analysis and Interpretation
 Social sites 51-62
 Competitive companies
 Benefits of business analysis

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  Analysis of qualitative data
 Techniques of Data Analysis and interpretation
6. Findings & recommendations 63-65
o Findings
o Recommendations
7. Conclusion 66-67
8. Bibliography 68
9. Questionaire 69-75

LIST OF FIGURES
FIGURE TITLE
NO.
1. Comnet infotect logo
2. Comnet infotech google page
3. Overall rating
4. Competitive situation
5. Figures for Lenovo, Dell, HCL, H.P
6. Organizational location
7. FB logo
8. FB work
9. Twitter work
10. G+
11. Content writing
12. Channels oof marketing
13. MMT
14. EMT
15. Business development lifecycle
16. Research process
17. FB page of comnet infotech
18. Competitive companies
19. Qualitative analysis-3 simple steps

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20 Process of data analysis
21. Techniques of data analysis

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CHAPTER - 1

INTRODUCTION

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 ESTABLISHMENT OF COMPANY

Fig1 :- comnet infotech Logo

Comnet InfoTech is an computer accessory dealing company striving for excellence in customer
satisfaction having strong emphasis on Human Values.

Strengths ∞

 computer accessory dealings

 Experienced, skilled & certified engineers
 . Sales, Pre-Sales & Post-Sales Skills
 Active with IT and M&E Sector.
 Adoption of Best Practices & Methods at each stage.
 Cost-effectiveness
 Knowledge of environment
 Good response times
 Sensitivity to business needs
 Young and fast Learning team

ADDRESS OF COMNET INFOTECH

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
 6-B/32, Community Centre, Deep Building, Wazirpur Industrial Area, Delhi - 110052,
Opposite PF Building (Map)

COMPANY ADDRES
6b/32 Cimmunity Centre, Wazirpur Industrial Area, Krishna Nagar, Krishna Nagar, Block S, Block E,
Krishna Nagar, Delhi, 110051

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 COMNET INFOTECH DEALS WITH
 Computer Repair & Services
Laptop Dealers-HP
Laptop Dealers
Computer Dealers
Computer Networking Services
Computer Part Dealers
Computer Accessory Dealers
Computer Software Dealers and many more …….

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Overall ratings

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 Address:
No. 6B/32, Wazirpur Industrial Area, Delhi – 110052

 Commenced
Company established in the year 1999.

 Phone Numbers: 
011 - 42475119, 9811069897

 Owner/ Contact Person: 

 Gmail id 
info@comnet.infotech.com

Company logo

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 MISSION

To be the most preferred company for the computer accessory dealings and sales effectively and
efficiently.

VISION

To delight our customer by providing quality services through continuous innovation.

COMPETITIVE SITUATION
Comnet infotech is not the only company who is working on this business strategy. There exists
other companies also which deals with computer accessoryans sales.

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This company basically deals in computers, laptops, computer spare parts, packing, assembling ,
sales,

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It deals in ….
Lenovo , HP, Del , hcl .

Social sites
Facebook

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Fig28 :- fb likes

Competitive companies

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19
"competition" is the rivalry among sellers trying to achieve such goals as increasing
profits, market share, and sales volume by varying the elements of the marketing mix:
price, product, distribution, and promotion. Merriam-Webster defines competition in
business as "the effort of two or more parties acting independently to secure the business
of a third party by offering the most favorable terms".[1] In his 1776 The Wealth of
Nations, Adam Smith described it as the exercise of allocating productive resources to
their most highly valued uses and encouraging efficiency, an explanation that quickly
found support among liberal economists opposing the monopolistic practices
of mercantilism, the dominant economic philosophy of the time.[2][3] Smith and
other classical economists before Cournot were referring to price and non-price rivalry
among producers to sell their goods on best terms by bidding of buyers, not necessarily to
a large number of sellers nor to a market in final equilibrium.[4]

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Benefits of business analytics
 Improving the decision-makingprocess (quality and relevance)
 Speeding up of decision-making process
 Better alignment with strategy
 Realizing cost efficiency
 Responding to user needs for availability of data on timely basis
 Improving competitiveness

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 Producing a single, unified view of enterprise information
 Synchronizing financial and operational strategy
 Increase revenues
 Sharing information with a wider audience

Data analysis

Marshall and Rossman(1999:150) describe data analysis as the process of bringing order,
structure and meaning to the mass of collected data. It is described as messy, ambiguous
and time-consuming, but also as a creative and fascinating process.

Analysis of Qualitative data

analysis can be described as the process of making sense from research participants‟
views and opinions of situations, corresponding patterns, themes, categories and regular
similarities.
The qualitative content analysis involved the following procedures:
 Recording of data was done by audio recording on a digital voice recorder, while
audio recording on another tape recorder served as backup of electronic failure
and faults; and to ensure that all voices could be heard. Taking notes served as
further backup and provided the context to the interviews.
 Verbatim transcription of the responses from the interview commenced as soon as
possible; and was done by an expert to ensure a speedy completion. To ensure
that the researcher became acquainted with the data for the purpose of analysis
and interpretation, the original interview of the completed verbatim transcription
was listened to again. Transcription notation ,symbols, comments and the taking
of field notes as suggested by Henninget al. (2004:76-77) were used to capture
non-transcribable text to gain as much of the complete picture as possible and
comprehensive impression of the content and context before the abstraction
process of coding began where units of meaning are identified or labelled.
 Codes are names or labels assigned to specific units or segments of related
meaning identified within the field notes and transcripts (Henning et al.,
2004:104; Neuman, 2011:510). The transcribed text was arranged in meaningful
themes and categories with the assistance of Atlas.tiTM Version 6 according to
codes. As progress was made with the analysis, further sub themes and sub
categories were included to identify meaning connections, relationships and
trends. The coding process for the field notes and transcripts consisted of three
steps described by Thiétart (2007:139) and Neuman (2011:510-514), namely:
open coding, axial coding and selective coding. o Open coding involved the
identification and naming of segments of meaning from the field notes and
transcripts in relation to the research topic. The focus of open coding was on
wording, phrasing, context, consistency, frequency, extensiveness and specificity
of comments. Consequently, the segments of meaning from the field notes and
transcripts were clearly marked (highlighted) and labelled in a descriptive

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 manner. o Axial coding was done by reviewing and examining the initial codes
that were identified during the previous procedure outlined above. Categories and
patterns were identified during this step and organised in terms of causality,
context and coherence. o Selective coding as the third and final coding procedure
involved selective scanning of all codes that were identified for comparison,
contrast and linkage to the research topic (question) as well as for a central theme
or “key linkage” that might occur. The codes were eventually evaluated for
relevance to the research aims .

. Related codes were then listed in categories according to the research aims) and
theoretical framework from the literature study (cf. par. 4.9, p. 296, Fig. 15, p. 289).
From our discussion thus far, it follows that the analytic process was further informed
by inquisitive questions to identify thematic relationships from the various categories,
according to both the inductive and deductive reasoning process. Questions included
amongst others (Henning et al., 2004:106):

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 Profile of the Managers

The profile of the managers is looked upon in terms of Age, gender , Educational
attainment and job experience.

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Figure 3 shows the age range of the managers. Fifty five percent (11 people) of the
respondents were 25-35 years old. Thirty five percent (7 people) of the respondents were
between 36-45 years old and ten percent (2 people) of the respondents were above 46
years old. This indicates that most of the respondents (managers) were young adults. This
shows that the manpower in this field is mostly young,

The distribution of respondent by gender is shown in Figure 4. The number of the female
respondents (45%) is closed to the male (55%) with the total of 11 for male and 9 for
female. Based on the figure, the dominant gender among the respondents is male. Based
on the collated questionnaires, over a half of the population is composed of male
respondents while remaining 45% are females

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26
 Techniques of Data analysis

The data analysis that can be done depends on the data gathering that was done

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 • Qualitative and quantitative data may be gathered from any of the three main data
gathering approaches

• Percentages and averages are commonly used in Interaction Design

• Mean, median and mode are different kinds of ‘average’ and can have very different
answers for the same set of data

• Grounded Theory, Distributed Cognition and Activity Theory are theoretical

frameworks to support data analysis

• Presentation of the findings should not overstate the evidence

WHAT THE COMPANY DOES

 Works as computer accessory dealers

 Sales of computers and laptops.
 Assembling of spare parts
 Laptop Dealers
Computer Dealers
Computer Networking Services
Computer Part Dealers
Computer Accessory Dealers
Computer Software Dealers and many more …….

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LEARNING EXPERIENCE AND THE INSIGHTS GAINED

 Industrial training of 2 months

 sales Marketing
 Client Relationship
 How to communicate with people formally

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 CHAPTER 5
DESCRIPION OF WORK
RESPONSIBILITIES
TAKEN

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Sales representatives present and sell products or services to
organizations, businesses or government agencies. They contact
potential buyers, present products and services, answer
questions and discuss pricing.
Our company is looking for a Sales Representative to be responsible
for generating leads and meeting sales goals. Duties will include
sales presentations and product demonstrations, as well as
negotiating contracts with potential clients.
In order to be successful in this role, you will need to have a deep
understanding of the sales process and dynamics, and also superb
interpersonal skills. Previous experience in a sales role is an
advantage.

Sales Representative Responsibilities:

 Generating leads.
 Meeting or exceeding sales goals.
 Negotiating all contracts with prospective clients.
 Helping determine pricing schedules for quotes, promotions,
and negotiations.
 Preparing weekly and monthly reports.
 Giving sales presentations to a range of prospective clients.
 Coordinating sales efforts with marketing programs.
 Understanding and promoting company programs.
 Obtaining deposits and balance of payment from clients.

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 Preparing and submitting sales contracts for orders.
 Visiting clients and potential clients to evaluate needs or
promote products and services.
 Maintaining client records.
 Answering client questions about credit terms, products, prices
and availability.

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Sales Representative Requirements:
 Bachelor’s degree in business, marketing, economics or related
field.
 Experience in sales.
 Understanding of the sales process and dynamics.
 A commitment to excellent customer service.
 Excellent written and verbal communication skills.
 Superb interpersonal skills, including the ability to quickly
build rapport with both customers and suppliers.
 Experience using computers for a variety of tasks.
 Competency in Microsoft applications including Word, Excel,
and Outlook.
 Able to work comfortably in a fast paced environment

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 CHAPTER-6
EXPERIENCE GAINED
AND PROBLEMS FACED

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 EXPERICNCE

 Comnet infotech basically deals in-

- computers,

- laptops,

-computer spare parts,

-packing, assembling ,

- sales,

It deals in ….Lenovo , HP, Del , hcl .

 Comnet InfoTech Works as computer accessory dealers and packaging.

 Sales of computers and laptops.
 Assembling of spare parts
 Laptop Dealers
Computer Dealers
Computer Networking Services
Computer Part Dealers
Computer Accessory Dealers
Computer Software Dealers and many more …….

 Comnet infotech is not the only company who is working on this business strategy. There
exists other companies also which deals with computer accessoryans sales.

 Mission of company is-To be the most preferred company for the computer accessory
dealings and sales effectively and efficiently.
 Vision-To delight our customer by providing quality services through continuous
innovation.

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 Suggestions

1. The company (comnet InfoTech) should invest in order to create awareness about
the computer products .
2. More emphasis should be paid on sales part, assembling of spare parts for customer
satisfaction..
3. It was found that employees are very much concerned about their work.
4. The work should be properly and systematically divided among the employees.
5. Different department distinction in terms of packaging, assembling of spare parts of
computers accessories.

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CHAPTER – 6
CONCLUSION

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 CONCLUSION

Comnet infotech is a computer accessory dealing company which shows me the complete
process of how they work at each functional level, especially about the business development as
it was my job profile. The business development process starts from research and ends at project
closure. This project has made me understand the various key- points which are is considered to
crack a deal, how to deal with different people.

The company helped me to learn and meet a lot of people, which helped me to understand the
business.

 Comnet InfoTech is an computer accessory dealing company striving for excellence in

customer satisfaction having strong emphasis on technology.
 Active with IT and M &E Sector.

 Adoption of Best Practices & Methods at each stage

.

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 BIBLIOGRAPHY

WEBSITE
 www.google.com
 www.comnetinfotech.com
 www.sitesbay.com
 www.researchware.com
 www.justdial.com
 www.moneycontrol.com
 www.wikipedia.com
 www.facebook.com
 www.searchengine.com

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RECOMMENDATION

40
The recomendations from the study of
the project and above analysis can be
listed as below:-
 Pee Aar Securities is among the
largest broking house of India.

 It is a market leader in IPO in Delhi.

 The Company is growing at a very

rapid rate. Its performance is much
satisfactory and is giving a very tough
competition to the other corporate
stock brokers in the market. It has
witnessed a growth not only the
financial revenue but also in the
number of clients and the employee
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 strength. It has low charges on its
products as compared to most of its
competitors and advanced products
are given by the company.

 It provides 24x7 customer support

centre. At Pee Aar Securities,
customers come first. And their
satisfaction is not just their top
priority but also the driving force for
them, every single day. The after sale
services are very good. Investors need
is taken care off.

 It has a highly dedicated workforce

of employees and financial advisors.
It has a team of experienced
professionals dedicated to serving the
firm‟s corporate finance clients.

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 It has a diversified business model.
The Company offer various financial
services and products ranging from
equity, F & O and wholesale debt,
insurance and IPO distribution,
depository services to cater to the
specific needs of the retail and
institutional investors thus providing
all these services in a single platform.
It has a comprehensive approach
towards investments advice for MFs.

 It provides the facility of

Relationship manager. This is one of
the unique services that PASL offers
to its customers. Every customer is
provided with a relationship manager,
where in the customers can contact
these managers at anytime of the day

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 to get information on the market or
get their queries clarified.

 It is equipped with hi-tech in-house

Research wing and technological
resources providing complete research
solutions. Since the launch of their
website, www.peeaar.in and their
online trading platform, they have
invested in building a technology
platform. Their trader terminal is an
application which allows customers to
trade on both the BSE and the NSE.
It has a fast, transparent and easy to
use Online Internet Trading Platform

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