Start Your Travel Blog PDF

(from A to Z)
START YOUR TRAVEL BLOG

Share your knowledge with others and let
people find your answers.
A publication of
Edited by
Mateja Zbodulja
Software Consultant
Enterprise software
FOR TRAVEL BUSINESS
iTravel Software is an all in one solution for

running your tourism business. Over 200 Get fresh tips & tricks!
travel agencies and tour operators on a
worldwide range are using it! Subscribe to our blog
It helps: Incoming tour operators, FIT tour

operators, Outgoing tour operators, Event Try the demo for free!
(MICE) organisers, Destination management
companies (DMC), Online travel agencies Free trial
(OTA), Business travel companies, Ski tour
operators.
2
Table of contents
1. Why you should blog 3.
2. Benefits 9.
3. Biggest misconceptions 19.
4. Where to find content ideas 22.
5. Writing tips 28.
6. Where to share and promote your blog 39.
7. How to engage your community 48.
8. Mistakes you need to avoid 51.
9. How to start today 54.
10. Conclusion 56.
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Why you should blog?
There are thousands of reasons why you should blog, but let’s start simple. Let’s say you have a
question about a subject or are interested in some topic. What do you do first when you want
to find something out? You search for it, of course! But, why would the available answers and
information be so useful to you? This is because people that write these things are experts in
their field.
So, now you’re asking yourself why I am even explaining this to you. Well, you are also an expert
in your field! You are running a travel company and you have acquired some knowledge over
the years, you read a lot of literature, hear a lot of stories, etc. Am I right? Why wouldn’t you
share your knowledge with others? Wouldn’t it be great to let people find your answers when
they search something?!
http://www.itravelsoftware.com/v
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Blogging is very popular for travel business, so don’t wait any longer. There are over 156 million
public blogs in existence (Source: Wiki). Imagine that! It is great to be a part of this community,
believe me. But enough about general information on why blogging is cool. Let’s take a look at
some numbers!
Businesses That Blog See Faster Lead Growth
60%
200%
+
Average Monthly Lead Growth
150%
60% of Businesses
have a Business blog
100%
(Source: Blogging.org)
50%
0%
Blog No Blog
(Source: Hubspot)
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+97% +434% +97%
Companies that Websites with blogs Websites with
blog have 97% have 434% more blogs have 97%
more inbound links indexed pages more indexed links
(Source: Social Media Today)
So, how does it work?

In short, tourists search interesting topics about different destinations they want to visit, they
read about some attractions, tips on what to bring on their trip, how to prepare for some
country etc. They search for answers and want to read interesting trends and information. And
here is the space where you can shine!
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I will take an example with an imagined character
Tracey to show you what I mean.
Tracey wants to book a vacation in Greece, she loves

what she has heard of the country and loves history.
She wants to know what kind of attractions she can
see there and what is necessary to take in her
suitcase? She will search “What to pack when you
travel to Greece?”
Tracey sees a lot of articles that give the ANSWER

to her question. Your blog post could also be here!
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So, Tracey came across different tips about Greece, for example:
So, she can read about different

topics, tips&tricks and advices
that can help her explore Greece
and be prepared when she
decides to go on the trip.
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After reading your material over
the time, she decides to book a
trip. She will click “Back to
Greeka.com” to see what she can
be offered and Bam!, she finds
your web page with your beautiful
travel offer to Greece! Pretty nice,
huh?
After she opens your site, she can

easily see the information she
needs, see your special offers, your
hotels, excursions etc. Her
perception of you is positive
because she doesn’t need to go
anywhere else to find out about
things that interest her (you are a
relevant source)!
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Benefits
It’s not nonsense that companies consider their blogs
powerful, let’s take a look of why it’s so beneficial!
+ 81%
81% of companies consider
their blogs “useful”,
“important” or “critical”.
(Source: Hubspot)
a) SEO / Brings you traffic

Every time you write a blog post, it's one more indexed page on your website. Every new
indexed page is one more opportunity for you to show up in search engines, and drive traffic to
your website through organic search. It's also one more cue to Google and other search engines
that your website is active. Using keywords in your blog posts get you higher ranking when
tourists search for that specific keyword (it can be a phrase as well).
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Benefits
So, the point is - a blog is a great way to get tourists to come to your website. Whether the blog
is on your website or hosted somewhere else, you will still want links pointing back to your main
website directing visitors to your travel products. That’s why travel companies that blog grow
faster than companies that don’t!
Additional plus! Did you know that the cost of generating traffic from search engine marketing
is lower than traditional media? Search engine marketing has the lowest cost-per-lead and the
highest return on investment.
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Benefits
b) Customers’ feedback
With blogging, your customers can leave their comments and give you their opinion on some
subject. This way, you can make your offer better, make better customer care and collect ideas!
Negative comments are also OK, don’t be afraid. People love seeing interactions. Take this
opportunity because it can be a two way communication between you and your customers and
potential customers.
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Benefits
c) You become a valuable source
Blogging gives your company a voice and personal approach. It creates a place to talk about your
new travel products and comment on news topics. It’s also the place WHERE YOU let your
brand’s personality shine and show people what you’re all about.
60%
Providing this kind of relevant information and knowledge gives
tourists the perception you’re a company that knows its business and
is an expert in its field. You seem more reliable and trustworthy than
+
60% of consumers feel
others that don’t blog. This is something that can increase loyalty, more positive about a
company after reading
because your customers will return to you. custom content on its site
(Source: Content Plus)
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Benefits
Word of mouth
Being a valuable source means people will talk about you, they will recommend you and make
buzz about your products! Talking as a marketer, this kind of marketing can’t be bought, it’s
unique and priceless!
+ 60%
60% of businesses who
blog acquire more
customers
(Source: Hubspot)
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Benefits
d) More leads and potential customers
A blog helps to capture new visitors (and potentially new customers!) by continuously adding
new content around different topics you write about.
Just like every blog post you write is another indexed page, each post is a new opportunity to
generate new leads. A blog is an opportunity to collect email addresses from your target
market willingly.
This is how it goes:

After scrolling your blog
He sees call-to-action button at the bottom with a special offer behind it if he signs up
with his email address
He clicks that call-to-action button and gets to a landing page, which contains a form for
them to fill in with their information
He fills out form, submits the information, and receives the special offer deal in his mail
box
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Benefits
Also, another way to collect email
addresses is a Subscription box that they
want to fill because this way they will
receive reminders for your new
interesting topics and offers.
Did you know that 90% of consumers find

custom content useful and 78% believe
that companies behind content are
interested in building good relationships
with their customers (Source: TMG Custom
Media).
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Benefits
e) Long-term strategy
After you publish a blog post, it is ranking in search engines for days, weeks, months, and years
to come, so you can continue to get traffic and leads from that blog post. A few hours of effort
today can turn into thousands of views in the future.
Also, once someone visits your site, you will encourage them to keep returning for new blog
content, and engaging them in a community around your brand.
82%
of consumers enjoy
reading relevant
content from brands
(Source: http://www.the-cma.com/)
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Benefits
f) Providing Customer Care policy
By giving a personalized approach you are humanizing your company. The
voice of your employees has personality and people feel you are trustworthy.
With useful advice, you also ensure the customer care policy rule – “treat your
customer the way you would like to be treated”.
It’s obvious to them that you are making an effort to make their experience
complete. They’ll appreciate it, I promise!
90%
of consumers find
customer content
useful
(Source: http://www.the-cma.com/)
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Benefits
g) Preventing mistakes
For example, if you teach them what kind of traditions some culture has, they will most probably
avoid any inconvenient situation. You are also avoiding negative comments that can come from
people that were unprepared because they cannot blame you!
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Biggest misconceptions
MISCONCEPTION #1: Blogging is only for big companies!
If you’re a smaller company, you’re maybe thinking “But I’m a small company, I cannot do it”?
That’s the wrong way of thinking, and I’ll tell you why you also can compete.
You’re thinking:
I don’t have resources

Okay, maybe this can take a few hours from you during the week, but you are also saving your
time that you’re currently spending on finding someone else’s content you could share with
your audience. Well, by writing your own material, you don’t need to share and look for
someone else’s!
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I don’t have money
If you didn’t know, blogging is a low-cost alternative to having a web presence. For small
business owners’ blogging is an inexpensive method to get your travel company's name out on
the Internet.
I can’t compete with big “players” in the game

No matter small or huge, nobody cares who is behind the content as long as the content is
great! People are seeking answers and you can reach to them in the same way as bigger
companies.
Small businesses that blog get 126% more lead growth
+ 55%
Small businesses that
than small businesses that do not blog
(Source: ThinkCreative).
blog get 55% more website

visitors and 102%
more Twitter followers
(Source: Hubspot)
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MISCONCEPTION #2: Thinking people will make a purchase right away
is simply wrong!
With blogging it’s not the case where your visitors will immediately make a conversion! People
will come to you many times and create a memory about your brand. So, when they do need
something, you will be the first to come to their mind for planning their trip and giving you their
trust. The point is to develop a positive association!
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Where to find content ideas
First question you need to ask yourself – Who are our readers and what’s important for them to
know? So take a step back and try to see things through the eyes of the PERSON you want to
read your blog.
In order to have good content that will attract your target audience, you have to know the
characteristics of your wanted audience.
For example, if you target elderly people, you won’t write about spring break excursions
because you won’t be selling any of those to them!
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Imagine your buying persona:
years
gender
country
income
their habits
bad comments
good characteristics
After you realize who you want to read your blog articles, you can go searching for ideas. It is a
golden rule – ideas come from your customers, they are the ones that give you writing material.
!
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Here are some channels where you can pick up some ideas:
Twitter
There are people talking about specific subjects, interests and problems they are dealing with.
These interactions can be a great source.
Facebook
If you have a fan page, you can see what people ask you, what they comment on. Also, you can
see what pages and groups your audience likes, and explore a little bit.
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Google
Entering some random phrases can be useful for getting ideas from Google. It gives you
different thing people asked and were looking for before. Each of these sentences can be a
blog article!
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Travel web pages
There are a lot of different travel portals with news and topics from the tourism industry. You
can see what is hot and think of some interesting material. You can find some statistics that can
also be fun for tourists to read about!
Customers’ questions
Customers constantly ask you things. They communicate with you via phone, email, contact
form on your webpage, etc. They always ask similar questions. Wouldn’t it be great to give them
answers through articles? This saves you time because you don’t need to repeat everything all
over again and again and they will be happy to be prepared.
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Forums
You can generate ideas by looking at different discussions!
Other blogs
It is okay to check other travel blogs, you can search on a worldwide rage. But don’t copy
articles, write your own. Use this research to see what people are most engaged with, which
topics they mostly comment on, etc.
Success stories
You can write some experience your customers had. This way you can include them in the
process and make them feel special. I’m sure you have some customers that return to you and
whom you are still talking to. Use their thoughts to write a nice short story.
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Writing tips – step by step
Find keywords
Decide and explore which keyword you will include in your article. What are the keywords
people will be looking for when they turn up. This helps your SEO. Also, don’t forget to make
phrases that you will put in the text.
For example, phrase “Greece tips” can also be used like “Tips for Greece”, “Traveling tips Greece“,
make different combinations!
Headline
Define an interesting headline that will make your audience want to read more, perhaps
something provocative. Also, it has been proven that articles with headlines that have e.g. “How
to”, “Step by step” and “5 tips” get read more than articles that don’t have them.
Don’t forget to include your keyword in the headline!
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The Intro
Intro is important because it’s the moment where tourists decide whether they’re going to read
the rest or not. You need to point out something interesting like:
A quote
A question
Doubt
A personal point of view
Surprising statistics.
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Text
Use simple sentences that are easy to read. Bold important words and add links to some words
or phrases. If you want to explain something and make an educational article, do not write one
long story. Make smaller stories instead, using subtitles. People usually read visually, so they are
mostly focused on subheadings.
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If you are writing some customer testimonial or experience, it can be written as a story.
TIP #1: Include some examples that tourists can relate to, don’t make it seem just like a theory
lesson.
TIP #2: Give tourists useful advices and tips. After reading your article, the tourist must feel
that he or she learned something new.
TIP #3: Write honestly and from the heart.
TIP #4: Double check the grammar.
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Photos
Photos are really important! It’s easier for the tourists to read any content if it’s made with
photos.
RULE #1: Write Alt Text for every photo
RULE #2: Do not download random photos from Google,

it’s not legal and you can get a fine. Use your
own photos or buy them. It’s cheaper than a fine. + 94%
Articles with images
get 94% more views.
(Source: Jeff Bullas)

http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/
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Categories
Whether your new blog post is a stand-alone article or part of a series you’re writing, it should
be assigned to some blog category.
For example, you can have different categories like Trip tips, How to, Groups, Individuals, Summer,
Winter, whatever your travel business is about.
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Articles have to fit in with each of these categories. Having clearly defined blog categories will
help you continue generating meaningful content.
The Closing
The conclusion provides a sense of closure. The Interest or question that you "opened" in the
introduction should be "closed" by the end of the article. Point out what you think will affect
your audience the best, because this needs to be something they will remember.
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CTA – the Call To Action button
This is really an important part of inbound marketing
because you’re engaging your audience even more.
Try to link readers to related material such as other
relevant blog pages on or offers on your website.
This could also a way to collect e-mail addresses!
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META description
Its purpose is to describe the contents of your page to your searchers in short. The point is to
convince the seeker to click through to your blog.
If you don’t write it, it will be empty on Google search.
TIP #1: Use words that mean action like Learn, Explore, Discover, etc.
TIP #2: Highlight a benefit or solution.
TIP #3: Use less than 155 characters.
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Additional things you can add to your blog article!
Its purpose is to describe the contents of your page to your searchers in short. The point is to
convince the seeker to click through to your blog.
Video
Testimonial
Slideshare or Prezi presentation
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How often to publish?
Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a
http:/ www.hubspot.com/
day acquired a customer through their blog (Hubspot).
The more blogs – the better! But, it would be ok for you to start with one blog in two weeks,
and then increase that number depending on the time you have.
+ 35%
35% Blog At Least
Once A Month
65% Haven’t Blogged
Once In The Past Year
http://blogging.org/
(Source: Blogging.org)
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Places to share and promote your blog
Social networks
Blogging helps you get discovered via social media. Every time you write a blog post, you're
creating content that you can share on social networks!
Twitter
Besides sharing your blog article as a tweet, it’s also cool to track what people are saying about
your content using hashtags and respond to their feedback. Individuals with similar interests
communicate with each other and therefore share their experiences and stories; it is an online
common room. Search for people who have previously tweeted posts covering similar topics!
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LinkedIn
Post your blog articles on your company page, or even join in some interesting LinkedIn groups
where you can also interact with the content.
Facebook
The main advantage of Facebook is that everybody has it. That’s why you can use this advantage
to shine and give your target audience something to talk about. Adds are already getting on
everyone’s nerves.
+ 57%
57% of Facebook users say
they never click on Facebook
ads or sponsored content
http://ap-gfkpoll.com/uncategorized/our-latest-poll-findings-2
(Source: Associated Press GfK Poll)
http://ap-gfkpoll.com/uncategorized/our-latest-poll-findings-2
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Besides sharing your article like a status, you can make a tab and connect your Facebook
company page with your blog. So when people click the tab, they will see all of your blog
articles.
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Instagram
You can put some nice images on your Instagram page and put the blog link in the description.
Your followers can directly go to your blog and read it!
Google+
Everyone is saying that Google+ is getting more popular each day. You can share your blog
there!
1pm to 4pm 1pm to 3pm 7am to 9am

5pm to 6pm
9am to 11am 2pm to 4pm

8pm to 1am
SHARE AT THE RIGHT TIMES

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Newsletter / Email
You can email articles to your email base. Or you can put a couple of blogs together and make a
newsletter.
TIP: Make a cool email subject as a teaser for your audience to open your email and click the
blog links!
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Forums
Find some interesting travel forums and engage with the audience on topics where they are
seeking answers and posting questions.
TIP: After you become an active member on a few forums, start sharing your opinion on
different boards/threads. Add your blog link in your signature!
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Your webpage
Make a blog tab on your company webpage.
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Blog itself
Make sure you have connected
your blog with social media.
This way your readers can share
it and tell others about it!
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Signature
Don’t forget to include the link
of your blog into your signature.
This is very useful for all the
people you’re communicating
with.
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How to engage your community
There are several ways for engaging people to talk with you and around your content.
Close your blog with a question!

It can be a provocative question or you can ask for visitors’ opinion. People usually love to share
their opinions.
Tell your employees to share it!

Your employees have a lot of social network friends. By sharing blog articles on their social
media accounts they are making articles more popular.
Retweet posts of others!

By retweeting content from others (it doesn’t have to be a blog article, neither from your
competition), you are showing that you really want your audience to find useful advice! They
will also share your content every once in a while.
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Be approachable!
Show your full name and give an email address where people can contact you. This creates
trust.
Get into the discussion!

If someone is commenting your article, reply (if it’s a bad comment – reply). Add your personal
thoughts also, this way it’s personalized and honest (well, maybe not the very first thing that
comes to mind if it was indeed a bad comment).
Make posting comments easy!

Allow your visitors to leave their comments easily. Nobody wants to fill out hundreds of details
before posting something. This needs to be quick and easy.
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Leave comments on other blogs!
Posting comments on other blog articles can make people notice you and make connections!
Request ideas!
Ask YOUR audience for BLOG ideas or suggestions on things they want to read more about.
People LOVE to share their expertise, so let them.
Ask for feedback!

Your audience can make you better, because they know what they want. Don’t be afraid to ask
for their feedback on your blog articles and blog in general.
For example, you can also make a small survey on how they like it.
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50
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Common blog mistakes you need to avoid
MISTAKE #1: Not keeping the reader’s problems in mind
You are writing for your audience, not for yourself. Maybe some subjects will not be in your
personal interest and you want to write things that are interesting to you, but it is necessary to
forget about “I” and concentrate on the target.
MISTAKE #2: Writing about yourself and your products/services

You should always put a piece of yourself into your posts, if you want readers to identify with
you. But your blog shouldn’t be all about your company. It’s boring to read why your services
and products are great and super cool. That is not what your audience is searching for when
searching, if they want to see the products – they’ll go to your webpage.
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51
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MISTAKE #3: No plan and patience
A lot of companies give up too early. Make a plan for creating and publishing the content.
Remember, with content marketing you have to be patient, because it’s not going to happen
overnight. It takes up to a few months to get it going.
MISTAKE #4: Not taking SEO into account

Your blog will not go into some viral explosion right away. You have to think about some
Internet rules when creating your content. Think of links, internal links, Google+ connection,
keywords - make it relevant!
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52
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MISTAKE #5: Too long articles
People want to find information as quickly as possible, they don’t have time to read a 4-page
article. Be precise and keep it simple!
MISTAKE #6: Visually unattractive

The article MUST be easy to read as well as look at. Don’t use heavy colors, awkward fonts,
endless scrolls, etc. The visual identity must be user-friendly!
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53
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How to start today
STEP 1: Plan your target and content
See who your target is and research what would be interesting to them. Make a list of ideas and
possible articles.
STEP 2: Find a place to host the blog

There are a lot of different platforms where you can bring your blog alive.
For example, you can use WordPress.org, WordPress.com, Blogger.com, Tumblr.com, Joomla.com and
many more.
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54
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How to start today
STEP 3: Start social media accounts and connect them
If you don’t have social media accounts, create them! Connect them with all accounts I
mentioned above!
STEP 4: Plan your strategy for a search friendly blog

Use keywords but don't make articles that are difficult to read. You must keep the reader in
mind at all times!
STEP 5: Start writing and engage more people in writing

It’s ok if you do it alone, but more people means more articles that have diversity in style,
writing topics, ideas and many more and this could be better for the reader.
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Conclusion
You’ve read this eBook but you’re still not sure about starting your travel business blog?
Promoting you’re products in a traditional way is good, but this one-way communication
method is out of date! By educating your audience and helping them find a way to reach you
when they want and need to means that the timing is precise! You are creating a brand story
making them WANT to buy your products.
So if you want to bring more traffic to your website and make your website look more active
and content rich, then blogging is definitely your “thing”! Besides, it’s a great method to talk to
your customers.
Don’t forget the idea of blogging: It’s not about selling now, it is about getting repeated visits
to your site!
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Check out iTravel benefits and core features:
Contracting Finances and
and Inventory Sales Accounting Operations
Management Marketing Data integration
Download Free Trial Get another free eBook!

How to make
outstanding newsletters
Download now!
See all features
www.itravelsoftware.com
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(from A to Z)

START YOUR TRAVEL BLOG

iTravel Software is an all in one solution for

It helps: Incoming tour operators, FIT tour

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Businesses That Blog See Faster Lead Growth

(Source: Social Media Today)

So, how does it work?

Tracey wants to book a vacation in Greece, she loves

Tracey sees a lot of articles that give the ANSWER

So, she can read about diﬀerent

After she opens your site, she can

a) SEO / Brings you traﬃc

(Source: Content Plus)

This is how it goes:

Did you know that 90% of consumers ﬁnd

I don’t have resources

I can’t compete with big “players” in the game

Small businesses that blog get 126% more lead growth

blog get 55% more website

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Don’t forget to include your keyword in the headline!

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TIP #3: Write honestly and from the heart.

TIP #4: Double check the grammar.

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RULE #1: Write Alt Text for every photo

RULE #2: Do not download random photos from Google,

(Source: Jeﬀ Bullas)

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If you don’t write it, it will be empty on Google search.

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1pm to 4pm 1pm to 3pm 7am to 9am

9am to 11am 2pm to 4pm

SHARE AT THE RIGHT TIMES

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Close your blog with a question!

Tell your employees to share it!

Retweet posts of others!

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Get into the discussion!

Make posting comments easy!

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Ask for feedback!

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MISTAKE #2: Writing about yourself and your products/services