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  • Analyzing Qualitative Data

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    Sergio Sotelo
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    The document provides guidelines for creating an affinity wall and completing an assignment involving affinity mapping. It instructs students to first create clusters of notes quickly without getting attached to specific groupings, then to write next-level summaries for each cluster in a full sentence. It suggests aiming for clusters of 3-7 notes and breaking up larger clusters or merging smaller ones. For the assignment, students must take photos of their completed affinity wall, choose two higher-level notes related to user needs, and submit a 1-2 page report briefly describing their mini-project and findings and providing detailed evidence from research to support their summaries.

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    design thinking

    Original Title

    Analyzing qualitative data

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    The document provides guidelines for creating an affinity wall and completing an assignment involving affinity mapping. It instructs students to first create clusters of notes quickly without getting attached to specific groupings, then to write next-level summaries for each cluster in a full sentence. It suggests aiming for clusters of 3-7 notes and breaking up larger clusters or merging smaller ones. For the assignment, students must take photos of their completed affinity wall, choose two higher-level notes related to user needs, and submit a 1-2 page report briefly describing their mini-project and findings and providing detailed evidence from research to support their summaries.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views5 pages

    Analyzing Qualitative Data

    Uploaded by

    Sergio Sotelo
    The document provides guidelines for creating an affinity wall and completing an assignment involving affinity mapping. It instructs students to first create clusters of notes quickly without getting attached to specific groupings, then to write next-level summaries for each cluster in a full sentence. It suggests aiming for clusters of 3-7 notes and breaking up larger clusters or merging smaller ones. For the assignment, students must take photos of their completed affinity wall, choose two higher-level notes related to user needs, and submit a 1-2 page report briefly describing their mini-project and findings and providing detailed evidence from research to support their summaries.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Top Bar Reserved for U-M Branding and Course Information

    Affinity Walls!

    Kentaro Toyama!
    Top Bar Reserved for U-M Branding and Course Information
    Top Bar Reserved for U-M Branding and Course Information

    Affinity Wall Guidelines!


    At first, make clusters quickly.! Writing the next-level notes is the
    •  Don’t get too attached to crux: !
    clusters.! •  Summarize the knowledge in the
    •  Move notes around as you see cluster. !
    new patterns.! •  Summary should be a full
    •  Re-consider clusters.! sentence and make sense on its
    ! own. !
    Aim for clusters of 3-7 notes. ! •  Balance abstraction and
    •  Break up if more than 7 notes.! precision.!
    •  Merge if less than 3 notes. ! •  Think!!
    •  Not a hard rule!! Stop creating levels when summaries
    become uninformative.!
    Top Bar Reserved for U-M Branding and Course Information

    Affinity Wall Assignment!


    Complete an affinity wall with extracted notes from last assignment.
    Submit photo of completed wall.!
    Choose two higher-level notes that have to do with user needs.!
    •  Suggest a change to product / service.!
    •  Suggest a new feature.!
    Write and submit a 1- to 2-page report (single-spaced; should come to
    400-800 words):!
    •  Brief description of your mini-project!
    •  Summary of your two higher-level findings!
    •  Detailed evidence, using qualitative data from research!

    See more details for full assignment description.!


    Top Bar Reserved for U-M Branding and Course Information

    Good luck – have fun!!

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