INTRODUCTION TO MEDIA AND

INFORMATION LITERACY
MEDIA LITERACY
 WHAT IS MEDIA?

Media is the plural form of medium, which

(broadly speaking) describes any channel of
communication. This can include anything from
printed paper to digital data, and encompasses
art, news, educational content and numerous
other forms of information.
 MEDIA CLASSIFICATION

Outdoor Media/Out
Print Media Broadcast Media of Home Media Internet
(OOH)

Newspapers TV Advertisement

Magazines Radio Billboard

 MEDIA LITERACY

is the ability to
• ACCESS, ANALYZE, EVALUATE,
• CREATE, and ACT using all forms of
communication.
• In its simplest terms, media literacy builds upon
the foundation of traditional literacy and offers new
forms of reading and writing.
• Media literacy empowers people to be critical
thinkers and makers, effective communicators and
active citizens.
INFORMATION LITERACY
 W H AT
IS
INFORM
AT I O N ?
DIKW HIERARCHY

Wisdom

Knowledge

Information

Data
TECHNOLOGY LITERACY
 WHAT IS TECHNOLOGY

Technology is a body of knowledge

devoted to creating tools, processing
actions and the extracting of materials.
 TECHNOLOGY LITERACY

• Technology literacy is the ability to effectively

use technology to access, evaluate, integrate,
create and communicate information to enhance
the learning process through problem-solving and
critical thinking