Professional Documents
Culture Documents
for Entrepreneurship
FAULYN C. AUSTRIA
COLEEN LIAFEL G. D’MAUNAHAN
VINCE RALFH M. DELA CRUZ
ERRUELLSON M. ESCORPEZO
JOHN CARLO A. ESPINILI
RENDEL G. GUIRUELA
DYLANEY D. LEGASPI
DANNAH ALYSSA A. SUMAGPANG
2019
1
CHAPTER 1
FBUDDIES
Business Description
FBuddies is a locally owned fast food that offers fries and drinks. FBuddies is the
answer to an increasing demand for snack-type fast food. FBuddies will be involved in the
friends. These business owners are young entrepreneurs working to serve people and earn
profit.
Although the business is launching out with just one outlet in Tagaytay Food Park,
but there is a plan to open other outlets via franchising all around the provinces of Laguna
Mission
We are constantly exerting best efforts to meet or exceed our customer needs and
expectations of price, service, and selection. We are committed to stay ahead of the
competition by innovating new products and based on the market demands. Our company
produces high quality French fries and iced tea. We do business in which our employees
are fully involved and efficient team members. We are at all times bound to keep with our
quality and food safety policy: “We are committed to produce high quality and safe
products, the first time and every time, at a price both we and our customers can afford.”
Vision
valuable snacks made of high quality, serve satisfaction to people and continuously
The location of the business is at Tagaytay Food Park, Tagaytay City, Cavite. This
was the chosen location for it is a place of common food, snacks and meals. In this way, it
would be easier to gain customers and make profit out of the business.
3
Statement of Confidentiality
Applicable Law
________________________________
Signature
________________________________
Printed Name
4
.
5
CHAPTER 2
EXECUTIVE SUMMARY
FBuddies is a locally owned fast food that offers fries and drinks. FBuddies is the
answer to an increasing demand for snack-type fast food. FBuddies will be involved in the
The Company
The company, FBuddies was established in 2018 and was founded by Mr.
Erruellson Escopezo and his friends, namely: Mr. Vince Dela Cruz, Mr. John Carlo
Espinili, Mr. Rendel Guiruela, Ms. Dannah Alyssa Sumagpang, Ms. Faulyn Austria, Ms.
Dylaney Legaspi and Ms. Coleen D’Maunahan. They are young entrepreneurs who
happened to form a small business in order to gain profit. The business started out to
produce flavored fries and drinks, and has a perspective of a growing business over time.
Business Opportunity
Several consumers, as food lovers, have high interest and soft spot for French fries.
Who doesn’t love fries anyway? Hence, there would surely be huge number of business
Target Market
This business, as it is a food venture, is open for all. Variation on age and gender
Research has shown that the reward center of the brain values foods high in both fat and
carbohydrates - such as french fries - more than foods containing only fat or only carbs. A
study of 206 adults, that appeared June 14 in the journal Cell Metabolism, supports the
idea that these kinds of foods hijack our body's inborn signals governing food
Business Model
FBuddies provides freshly cooked fries and cooled drinks. It is assured that each
batch of fries will be served immediately to refrain from lapses that will downgrade the
quality of our products. The staffs assure the products that we serve to all customers has
guaranteed freshness.
The company will continue to follow the traditional form of promoting business
through ads, flyers and posters. But for innovative means, another and better way of
promoting the business is through social media (Facebook, Twitter, Instagram) since
Competition
We all know that there are already several established fries business in the
community and in the country. Therefore, tight competition between businesses is present
since our name is new to the market. FBuddies uses this competition as a motivation to
compete for flavor, taste, freshness and price. Consistency and uniqueness is our key.
Financial Analysis
This section projects the calculations, assumptions and methods used for the
START-UP COST
EQUIPMENT UNITS AMOUNT TOTAL PRICE
Deep Fryer 2 2,500.00 5,000
Tongs 3 89 267
Weighing Scale 1 367 367
Freezer 1 22,673.00 22,673
Plastic Shakers 3 189 567
Pans 10 275 2,750
35,624
The values stated above are only good for the start of a small business. The items listed
above with their prices is the total of equipment and ingredients that the business requires
to have in starting a business. The projected amounts are good for a week supply.
To sum up:
MAIN ASSUMPTION
This table shows the total assumption of expenses for the start-up of the business. In a few
years, the rate of expenses will vary due to income and capital factors.
The business owners of FBuddies are indeed food lovers, especially with fries. They are
very hands on with the business to guarantee its customers’ satisfaction and food quality.
They put up a standard of the texture and crunchiness of the fries and the consistency of
the flavors and seasonings. One of the founders, Ms. Faulyn Austria, has a background on
the food business. Her family owns a bar & restaurant business.
10
CHAPTER 3
Environmental Analysis
competitors since the name is new to the eyes and ears of the people, but are of the same
fast-food category with other old and known names. This business, as it is a food venture,
is open for all. Variation on age and gender of our market does not exist.
There are a few political factors affecting the business, including food laws,
nutrition and health laws, product laws, as well as the suggested retail prices of the
Economically speaking, the factors that may affect the business includes the price
control of the products, since the country categorized as third-world and the citizens are
mostly of low and middle class ranges. The company needs to adjust to their capacity in
Social factors are present as well, in terms of lifestyle trends, consumer attitudes,
buying patterns and opinions, since they vary from one person to another. These are
The impact of changing technological trends in the industry is still on a lower risk
There would be no problem in the legal sector since the business is assured as a
registered one and do not undergo illegal processes in production and selling.
11
Industrial Analysis
risk for us new companies to be competing against them. The FBuddies company may be
new to people but the product isn’t. It is common and trending but of course, with a unique
formulation than the other known brands. The company will be capable of handling
CHAPTER 4
FBuddies is a locally owned fast food that offers fries and drinks. FBuddies is the
answer to an increasing demand for snack-type fast food. FBuddies will be involved in the
friends. These business owners are young entrepreneurs working to serve people and earn
profit.
Location
The location of the business is at Tagaytay Food Park, Tagaytay City, Cavite.
The company is currently leasing one stall in the said park. This was the chosen location
for it is a place of common food, snacks and meals. In this way, it would be easier to
Although the business is launching out with just one outlet in Tagaytay Food Park,
but there is a plan to open other outlets via franchising all around the provinces of Laguna
The company’s major physical assets can be defined as the things that may be
liquidated in the event of default in order to pay off debts. For FBuddies, the company’s
physical assets would include chairs, tables, freezers, cooking equipment, product
Background of Entrepreneurs
friends namely: Mr. Vince Dela Cruz, Mr. John Carlo Espinili, Mr. Rendel Guiruela, Ms.
Dannah Alyssa Sumagpang, Ms. Faulyn Austria, Ms. Dylaney Legaspi and Ms. Coleen
D’Maunahan, who are all graduates of Senior High School. They are young entrepreneurs
who happened to form a small business in order to gain profit. These business owners are
The business started out to produce flavored fries and drinks. The business owners
of FBuddies are indeed food lovers, especially with fries. They are very hands on with the
business to guarantee its customers’ satisfaction and food quality. They put up a standard
of the texture and crunchiness of the fries and the consistency of the flavors and
seasonings.
This business, as it is a food venture, is open for all. Variation on age and gender
does not exist. This business started in one stall in a food park and has a perspective of a
growing business over time. Later on, the company also aims to release new products.
Aside from Mr. Erruellson Escopezo, who have a lot of work experiences and
background in the food business, one of the founders, Ms. Faulyn Austria, has a
background on the food business. Her family owns a bar & restaurant business.
Mission
We are constantly exerting best efforts to meet or exceed our customer needs and
expectations of price, service, and selection. We are committed to stay ahead of the
competition by innovating new products and based on the market demands. Our company
produces high quality French fries and iced tea. We do business in which our employees
are fully involved and efficient team members. We are at all times bound to keep with our
quality and food safety policy: “We are committed to produce high quality and safe
products, the first time and every time, at a price both we and our customers can afford.”
15
Core Values
Respect - We value and respect everyone who comes through our doors, be they our
highest priority.
skills, and enthusiasm to the job every day. We strive to reflect the best
Customer Focus - We are passionate about our customers and consumers. We aim to
satisfy their food desires and guarantee affordable prices of the products for
them.
Teamwork and Family - Family and community are an essential part of life. We
uphold the belief that we work best when we work together, and we will
Commitment - We have the courage and standard for a better company, a better
CHAPTER 5
PRODUCTION PLAN
Manufacturing Process
First, the French fries, which goes with different sizes, will be deep-fried. After we deep
fry it we are going to put seasonings which also has different flavors, depending on the
customers’ choice. Lastly, it will be presented in a good and neat packaging, along with
it is the juice.
Deep Fryer
LPG Gas
Plastic Cups
Spatula
Containers
Tongs
Freezer
Plastic Shaker
Weighing Scale
Pans
17
Our raw materials are fresh potatoes and established tea. One of our main suppliers
are Mccain Foods Global. McCain Foods Global is an international leader in the frozen
food industry and the world’s largest manufacturer of frozen potato specialities, employing
Legal expenses for obtaining licenses and permits as well as the accounting
Marketing promotion expenses for the grand opening of Fbuddies Fries and Drinks
in the amount of 3,500 pesos and as well as flyer printing (2,000 flyers at 1 peso
Pre-paid rent expenses for one month in the total amount of 6,000 pesos.
Other start-up expenses including stationery (500 pesos) and phone and utility
CHAPTER 6
OPERATION PLAN
satisfaction, to create healthy and delicious French Fries and Ice tea. To resolve any
operation process in our business is functioning well to meet the demand of our customers.
The relationship of the company and the suppliers are very important as it is
effective if there is a good partnership between them, then they will have a good result.
They should look for companies that delivers on time and have excellent customer service.
The location needs amount of space, for all the stocks’ storage for process of orders of the
CHAPTER 7
MARKETING PLAN
Pricing
FBuddies’ pricing stategy will use the Cost-Based Pricing which will depends on
the cost of production and distributing the products. Cost-based pricing is setting prices
based on the costs for producing, distributing, and selling the product plus a fair rate of
The estimated total cost on production per serving is 25-30 pesos including the
juice. In order for us to garner profit from our products we will sell it for 40 pesos per
serving in order for us to see the Return of Investment/ROI. Return on investment (ROI)
measures the gain or loss generated on an investment relative to the amount of money
invested.
Distribution
Direct Distribution is used in distributing the products and services directly to the
final consumers. A direct distribution channel is organized and managed by the firm
Promotion
The company will continue to follow the traditional form of promoting business
through ads, flyers and posters. But for innovative means, another and better way of
promoting the business is through social media (Facebook, Twitter, Instagram) since
almost everyone uses them. Social media is known to cater for almost everything people
need, a food business like FBuddies has a big chance to attract more customers through
Sales Forecast
The first month will be used in opening the store and by offering some promos like
buy one take one, 20% off, etc. to further promote and attract more customers in coming
to the store. There will be sales activity during the first month. The second month will sell
the products by its original price, to see if there will still be a significant source of income.
Months three and four will see a steady increase in sales. Throughout the year, the sales
will incrementally grow in size until profitability is reached toward the end of year one.
21
CHAPTER 8
ORGANIZATIONAL PLAN
Form of Ownership
business owners are young entrepreneurs working to serve people and earn profit through
Principal Stakeholders
FBuddies will be owned by Mr. Erruellson Escopezo and his friends, namely: Mr.
Vince Dela Cruz, Mr. John Carlo Espinili, Mr. Rendel Guiruela, Ms. Dannah Alyssa
Sumagpang, Ms. Faulyn Austria, Ms. Dylaney Legaspi and Ms. Coleen D’Maunahan. The
Organizational Chart
22
Line of Authority
The principal stakeholders, or the owners, are the one who is of the highest
authority among the management. The business owners have divided themselves into the
different departments, as heads of each. Anterior to these owners are the head staff or
managers of each branch which happened to be the relatives of the business owners,
followed by the stall personnel who cooks and sells the products.
The management was formed as soon as the company started. The business
started out to produce flavored fries and drinks. The business owners of FBuddies are
indeed food lovers, especially with fries. They are very hands on with the business to
guarantee its customers’ satisfaction and food quality. They put up a standard of the texture
and crunchiness of the fries and the consistency of the flavors and seasonings.
friends namely: Mr. Vince Dela Cruz, Mr. John Carlo Espinili, Mr. Rendel Guiruela, Ms.
Dannah Alyssa Sumagpang, Ms. Faulyn Austria, Ms. Dylaney Legaspi and Ms. Coleen
D’Maunahan, They are young entrepreneurs who happened to form a small business in
order to gain profit. These business owners are young entrepreneurs working to serve
people. Aside from Mr. Erruellson Escopezo, who have a lot of work experiences and
background in the food business, one of the founders, Ms. Faulyn Austria, has a
background on the food business. Her family owns a bar & restaurant business.
23
business goals and designing strategies and organizing business resources to advance those
goals. As well as for decision-making, such as choices related to changes needed to adapt
to external and internal factors that impact business operations. The management decides
workplace. This might include collecting, monitoring and reporting relevant data used to
CHAPTER 9
FINANCIAL PLAN
Assumptions
This section projects the calculations, assumptions and methods used for the expected and
START-UP COST
EQUIPMENT UNITS AMOUNT TOTAL PRICE
Deep Fryer 2 2,500.00 5,000
Tongs 3 89 267
Weighing Scale 1 367 367
Freezer 1 22,673.00 22,673
Plastic Shakers 3 189 567
Pans 10 275 2,750
35,624
The values stated above are only good for the start of a small business. The items listed
above with their prices is the total of equipment and ingredients that the business requires
to have in starting a business. The projected amounts are good for a week supply.
To sum up:
MAIN ASSUMPTION
This table shows the total assumption of expenses for the start-up of the business. In a few
years, the rate of expenses will vary due to income and capital factors.
Assets
Current Assets
Cash ₱ 590,000.00
Accounts Receivable ₱ 240,000.00
Supplies ₱ 45,000.00
Prepaid Rent ₱ 10,000.00
Prepaid Insurance ₱ 65,000.00
Total Current Assets ₱ 950,000.00
Income Statement
Revenues
Delivery Fees ₱ 330,000.00
Interest Income ₱ 450,000.00
Total Revenues ₱ 780,000.00
Expenses
Salaries Expense ₱ 175,000.00
Utilities Expense ₱ 48,500.00
Rent Expense ₱ 20,000.00
Supplies Expense ₱ 250,000.00
Insurance Expense ₱ 25,000.00
Depreciation: Delivery Equipment ₱ 208,000.00
Depreciation: Office Equipment ₱ 19,000.00
Total Expenses ₱ 745,500.00
The amounts projected are good for start-up until 1 year of business.
27
CHAPTER 10
ASSESSMENT OF RISKS
Potential Risk
Most business owners spend too much of their time and effort in the opening of
their shops that they fail to retain and to fulfill the quality of the service and product on
the following days. This mistake is fatal to the business enterprise and may cause its deficit.
FBuddies endeavor to combat such a danger to our business by constantly checking the
quality of our food and the service offered by our staff on a daily basis. We will follow our
mission and vision of our business to satisfy the needs of our customers. In this way, we
may not only immediately address problems at hand but also offer solutions to other
Internal Risk
Another risk that our establishment prepares for is the lack of organization and
coordination on the part of the staff. This usually arises due to certain competencies and
feelings of mistrust or superiority over others. If unchecked, it may cause rivalries and
even may negatively affect the performance of the whole establishment resulting in poor
service.
External Risk
FBuddies will make a plan for their business that will help them when the natural
disaster occurs such as typhoons, floods, earthquakes etc. We will make sure that these
28
natural disasters will not affect our business and continue to serve and satisfy the needs of
our customer.
FBuddies will hire competent and able employees to head our Research &
Development and Marketing departments in order to address this need of being up-to-date
with the current trends that are popular in society, so that our marketing strategies will be
aligned with such trends and will catch the attention of the people.
FBuddies will assure that trust and coordination is well developed among our staff.
We will engage them in activities that foster their trust and cooperation with each other.
This activity will be held in a weekly basis and attendance will be required for all.
29
CHAPTER 11
TIMETABLE / MILESTONES
The initial personnel of the business would be the business owners itself and a few
of their relatives. After a few months of business production and training of applicants, the
their products and continuous sales. There will be an agreement between the company
The company would be asking for initial deliveries good for 1 month to preserve
the food materials’ freshness and quality. After which, additional supplies shall arrive
CHAPTER 12
APPENDIX
customers and consumers. FBuddies used the method of survey, a method of market research
which involves getting feedback from potential customers through a structured multi-question
survey. The results gathered will be used to further improve the company's products to satisfy
FBuddies
14
12
10
0
2018 2019 2020 2021