Business Plan Chap 1 5 Repaired

HOLY ANGEL SCHOOL OF CALOOCAN INC.
Hillcrest Village, Camarin Rd., Caloocan City
CHAPTER I: Introduction
Spending of consumers on footwear in the Philippines increases
despite a number of economic challenges (Euromonitor International, 2018). It
shows that Filipinos really love any kind of footwear so the business owners
decided to make a business on cleaning footwear. Shoes protect our feet from
many things and, if there is a foot condition, wearing shoes will keep feet
healthy, cut back on pain, and help promote healing. Keeping our shoes clean
is very important because it can keep us from the dirt that the shoes may bring.
Clean shoes can also be used for a long period of time especially if those pair
of shoes is our favorite. It can also let us to save money from buying again new
shoes especially if it is branded so it is really important to take good care of it.
The business about shoe cleaning was decided by the business owners
because it would bring a bring help to the consumers especially on having a
proper hygiene on having a clean pair of shoes. The business owners also
chose this because this kind of service is not commonly build by businessmen
here in the Philippines.
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Business Name
Clean N' Care Shoes Laundry
Clean N' Care Shoes Laundry is the name of the business because it is
about cleaning of shoes with care. It is also called laundry because it is like in
laundry shops were clothes are being cleaned and washed. Here in our
business, it is also like that but the only difference is that in our business, a shoe
is what we are going to clean and not clothes.
Nature of the business
The nature of our business is service since it is laundry shop where the
shoes of the customers will be cleaned and handled with care.
Business Location
Our business is located at Sen. Gil Puyat Avenue, Bel-Air, Makati city. We
decided to build our business nearby offices, restaurants and hotel wherein the
target market could easily see it and we are confident that our business is in a
good location to earn profit. We chose Makati because it is known as the
business capital of the Philippines where there are a lot of people, lots of nice
stores and big & tall buildings.
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Business Logo and Tagline
In our business logo, there is a shoe and brush above it. It simply shows
that our business is about cleaning shoes. Below this is our business name
"Clean N' Care Shoes Laundry" and our tagline. The color that we chose for
our logo is blue because according to the psychology of colors, when making
a logo, blue represents trust, cleanliness And also associated with authority
and success. Of course cleanliness is important here in our business since it
is about cleaning service. There should be trust from the customers so they
will let to serve them in cleaning their shoes. And most importantly the goal of
every business is the success to serve every customer to be satisfied and meet
their expectations or even exceed.
Shoes to clean and care to step with flair
Shoes to clean and care to step with flair is our tagline and it means that
when you chose that your shoes is clean and handled with care, you can
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step with flair. Flair means in normal way or in appealing way. It is important
that a person can walk normally and with confidence because of their shoes
and one of the qualities on having a confidence on walking is that having a
clean and proper care of shoes.
Business offerings
1. The Clean N' Care Shoe Laundry's main service is to clean with care
the shoes of its customer. The shop will ensure the cleanliness and care in
cleaning it even in a short period of time. We can clean any kind of shoes but
mostly, it is leather shoes since most of our target market is workers.
2. The Clean N' Care Shoe Laundry offers instant cleaner. If the
customers cannot come to the shop because of limited time, they can use our
CNCSL instant cleaner, just spray it to the shoes and it will become clean just
like a new shoes.
3. The Clean N' Care Shoe Laundry Shop offers an advantage card. It
costs 100 pesos and in every pair of shoes is equivalent in 1 point.
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Target Market
Women
In Tamara, a senior fashion analyst's study on most preferred footwear of
women in year 2016, her respondents are aged 35 to 44. While on the survey
conducted by www.vouchercodespro.co.uk, they found out that women who
are 18 years old can already own a pair of shoes. So for the women, our target
market is ages 18-44 years old.
Men
According to the study of Steve Hawkes a Consumer Affairs Editor in 2013,
16-to-24 year-olds, with younger men spending £154, and men aged 35-to-44
spent £157 in buying shoes. So for men, our target market is ages 16-44.
Our target market for both men and women can be students,
unemployed or professionals. But mostly are professionals because our
business is located near offices, restaurants and hotels.
Employees are the target market since our business is located near
hotels, offices and restaurants and most of the population are employees. This
business will be a big help to them because as an employee, it is required to
be presentable from head to toe. They will really benefit in this business since
there are employees that tend to forget to clean their shoes because of being
in a hurry or being busy.
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Capitalization
The initial capital needed is less than P 500,000 which is composed of the
following:
Cash ………………………………………………………………………P 32,890
Rental expenses ………………………………………………………..P 11,000
Cost of hiring ……………………………………………………………..P 6, 000
Business Registration expenses ……………………………………….P 3,700
Soft opening expenses ………………………………………………….P 8,000
Advertising expenses …………………………………………………..P 10,000
Utilities expense …………………………………………………………P 12,000
Equipment expenses ………………………………………….... …..P 412, 010
Consumables
Raw materials ……………………………………………………..P 3,400
Packaging materials ……………………………………..............P 1,000
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Objectives
Long-term
1. Building the Clean and Care Shoe Laundry Shop recognition within the
community through community outreach projects.
2. To offer extra repair service.
3. Contract an advertising consultant for one month to help clean n care
analyze and capitalize on our customer's buying trends.
4. Double business revenue by the end of the current fiscal year.
5. Employee appreciation goal of awarding an employee of the year award
to the employee who provides the most creative input during the year
in terms of practical ideas to improve the company.
Short-term
1. To have more branches here in the Philippines.
2. To build a relationship with the consumers by satisfying their needs and
reaching their expectations or even exceed.
3. Redesign the customer service research process to include new
questionnaires and incentives, such as monthly drawings for free
products or discounts on future purchases for customers who take the
time to respond.
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4. Award employee of the month designations each month throughout
the year to mark the progression of creative input, and to include more
employees in the reward process than is possible with a single annual
reward.
5. Reward employees who volunteer with designated community
programs with additional time off, bonuses or gift cards.
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CHAPTER II: MARKETING ASPECTS
Industry Analysis
The worldwide revenue in the Footwear segment amounts to
US$106,177m in 2018. Revenue is expected to show an annual growth rate
of 9.2%, resulting in a market volume of US$150,729m by 2022. While in the
Philippines, the revenue in the Footwear market amounts to US$1,684m in
2018. The market is expected to grow annually by 4.6% (2018-2021).
According to the study of global shoe care market in North America, the
global shoe market is expected to grow at a CAGR of 4.2% during the land is
expected to be valued at US$ 6,097 Mn by 2025, from US$ 4,389 Mn in 2017.
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Industry statistics cover all companies about shoe repairs in the United
States, both public and private, ranging in size from small businesses to
market leaders. In addition to revenue, the industry market analysis shows
information on employees, companies, and average firm size.
User penetration is 30.2% in 2018 and is expected to hit 39.0% by
2022.The average revenue per user (ARPU) currently amounts to US$68.40.
In global comparison, most revenue is generated in China (US$48,771m in
2018). The United States was ranked as the second global footwear consumer
with about 2.29 billion pairs of shoes bought in 2016. The market's largest
segment is the segment Leather Footwear with a market volume of
US$1,297m in 2018. From an international perspective it is shown that most
revenue is generated in the United States (US$83,782m in 2018). In relation
to total population figures, per person revenues of US$15.72 are generated in
2018.
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According to the research report in US Industry Market of shoe repair
in 2018, its annual growth is 1.3% and the revenue is 389m dollars.
According to Steve Hawkes (2013) a consumer affairs editor, 25-34
year-old males have spent an average of P12,096.43 on everything from
shoes to trainers and sandals, while women of the same age spent a mere
P11,620.73. But he also admitted that women are still more likely than men to
buy three or more pairs of shoes a year, led by females in the north-west of
England. According to the study of Richard Cope, a market research specialist,
half of women have more than 20 pairs, with 14 per cent owning more than 50
and women's desire for shoes are the shape, size, design and colour. For both
male and female, the footwear market rose nearly 5 per cent to P611.62 billion
in 2012, up to 5 per cent. Spending on repairs rose 31 per cent as more of us
took a pair of shoes to the cobblers.
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Jason Angsuvarn has found a niche in streetwear with his line of Jason
Markk sneaker cleaning solution. Ninety-eight percent of Jason Markk’s
ingredients are all-natural, and it is completely biodegradable. Angsuvarn
expanded the product line to include a suede water repellant for spring ’14.
The brand also launched a disposable sneaker wipe. According to the founder,
sales have grown from $78,000 in 2011 to a projected $2 million-plus this year.
Angsuvarn expanded the product line to include a suede water repellant for
spring ’14. The brand also launched a disposable sneaker wipe
(footwearnews.com, 2013).
Mr. Solemate is located on Zabarte Road in Novaliches, perfect for
North peeps out there. They do canvas shoe dry-cleaning and deodorizing for
P100, while suede, gomuza, and pigskin pairs cost P150. Get rid of those
annoying yellowish stains on soles also for P150 (Alegbate, 2017).
Clean Sneaks takes pride in being one of the pioneers in sneaker
restoration in the country, having been in business since 2009. As for the rates,
midsole/upper repainting, inclusive of overall cleaning, can fetch anywhere
from P850 to P1,200, depending the pair’s size and colorways. If it’s just overall
shoe cleaning, P380 is good for leather uppers, while P500 is the cost for
suede, nubuck, and white canvas uppers. They also provide water repellent
spraying, as well as heel printing for Air Jordan XIs, and restoration (Alegbate,
2017).
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According to World Health Organization (WHO) in 2009, the latest
Obsession-Compulsive Disorder (OCD) statistics experts estimate that 1 to 3
percent of the U.S. population suffers from OCD and 1 in every 200 children
has the disorder. Obsessive-compulsive disorder statistics rank the condition
in 10th place among all diseases, both physical and mental, that cause
disability. Examples of obsessions are a fear of germs or a fear of being hurt.
Compulsions include washing your hands, counting, checking on things, or
cleaning. With OCD, the thoughts cause distress and get in the way of daily
life. Germaphobes also suffers OCD and they are obsessed with sanitation
and feel compelled to clean excessively.
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Target Market Profiling
Geographic
The region of our target market is NCR because we chose Makati city
as our location. Our business is useful at any season, whether rainy or sunny.
But we think that it is more useful during rainy season because their shoes will
get dirty with the rain, flood, and mud.
Demographic
It can be both for male or female ages 16-44. For their occupation, they
can be a student, undergraduate or professionals. Their civil status can be
single or married and they can be into a family size with five persons with a
monthly family income of P31,580 to P78,895. Their nationality can be
anything but mostly is Filipino since the location is here in the Philippines.
Psychographic
The lifestyle of our target market is outgoer and fashionista. They are
outgoer and fashionista because they always wear different outfits including
their footwear. For their personality, they are meticulous that they always want
that their things are organized and clean. For their social class, they are in
class c or the middle class. Our target market are also committed to our
business that they trust us that we can clean their shoes with care.
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Competitors Analysis
Clean Sneaks takes pride in being one of the pioneers in sneaker
restoration in the country, having been in business since 2009. They are
located at Balintawak Caloocan as this is a home-based sneaker cleaning
service. As for the rates, midsole/upper repainting, inclusive of overall
cleaning, can fetch anywhere from ₱850 to ₱1,200, depending that pair’s size
and color ways.
Strengths Weaknesses
 Home-based sneaker  Only one store
cleaning service
 An established  Far location for the
business for 9 years. customers in central Manila.
 They do meet-ups
 They can
accommodate the
customers via shipping
arrangements
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Mr. Solemateis located on ZabarteRoadin Novaliches, perfect for North
peeps. They do canvas shoe dry-cleaning and deodorizing for ₱100, while
suede, gomuza, and pigskin pairs cost ₱150. Removing yellowish stains on
your shoes also for ₱150.
Strengths Weakness
 Organic shoe care  Cheapest place for shoe

products. cleaning.
 Affordable price
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Jeeves of Belgravia offers true professional dry cleaning and laundry
service focused on high quality clothing, meticulous fabric care, and discreet
and attentive service. The Jeeves service combines craftsmanship with the
most advanced environmentally friendly techniques in fabric care. They can
do the job just right to help you keep your white sneakers looking pristine, and
at an affordable price of ₱500 to ₱1,000. Cleaning can take up to two weeks.
Strengths Weakness
 Expert in whitening  Long duration of days of
sneakers. cleaning.
 Offers different types of
shoe cleaning.
 Environmental friendly
techniques in fabric care.
 Offers excellence,
discretion and meticulous
service.
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Repent is located on Katipunan Ave. along White Plains, Repent claims
to be the premiere one-shop for sneaker care service in the country. They offer
a range of services including cleaning, restoration, de-creasing, and colorway
customization. Basic cleaning can take anywhere from 3 to 5 days, depending
on your pair’s condition.
Strengths Weaknesses
 Premiere one-stop shop  The price lists are not open
for sneaker care service in the to the public.
country.
 Offers different ranges of  3 to 5 days of cleaning
services
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Marketing Mix
Product
Our business is a service type and the thing that we offer is a service
where we are going to provide the cleanliness on our customers’ shoes. We
are going to use supplies and equipments for cleaning it. We also decided to
sell a product called CNCSL instant cleaner for the customers to be able to
clean their shoes on their own if they want to, for them to be able to clean it
even though they are in their house and they do not already need to go to our
store just to clean their shoe if they immediately need it. This kind of spray is
originally made by our business and only our store is selling it.
Price
Our business offers dry-cleaning and deodorizing (P100), removing
yellowish stains (P150), regular cleaning of leather shoes (P380), regular
cleaning of suede, nubuck, and white canvas upper (P500), and overall
cleaning (P850). And for the CNCSL instant cleaner, it is P400 with 250ml. As
of now, we only have one size but soon we will also have different sizes.
Place
Our business is located in Makati city. We chose Makati as a location
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in putting our business because according to Maite (2015), it is the 16th-largest
city in the country and it has a population of 510,383 residents with about 7,200
residents per square mile or 19,336 inhabitants per square kilometer and is
estimated to be more than one million during a typical working day because of
the large influx of people coming into the city to work and do business. And
considering the social status of our target market, we chose Makati city
because the biggest concentration of the middle class is in Luzon, especially
in Metro Manila.
Promotion
We will provide flyers since we are just starting a business, so that many
people will be informed that there is a shoe laundry service business that
exists. We will also provide posters and tarpaulin in front of our store for them
to be able to know what kind of business will be open in that place. In terms of
communication with the customer, we are going to use social media, to keep
them updated and also to give detailed information.
We are going to provide a website specifically centered around Clean N’
Care Shoe Laundry where customers can make their account and be able to
reserve early through online and when they came, they will be assisted first
especially when they really need to clean and use their shoes immediately. In
our website, we can let ourcustomers to share theirexperiences on trying our
service
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service and we will also share ours by providing a short entertaining video to
have a closer relationship with them. To achieve this long-term strategy, every
holidays, we are going to provide a contest that whoever has the best
experience with it, we will give them discounts within 3 months and the another
option is that we will have a giveaway of our own product, CNCSL instant
cleaner.
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Marketing Strategies
- The unique selling proposition of our business is the business itself that
this kind of service is not that common unlike laundry shops for clothes.
- Our business uses good quality materials for cleaning their shoes.
- There are specific supplies and equipment for each footwear such as
rubber shoes, leather shoes, heels and many more.
- According to Theodore Levitt, author and professor at Harvard Business
School: "Differentiation is one of the most important strategic and
tactical activities which companies must constantly engage."
- When it comes to consumers, our main target is the workers because
they really need to keep themselves clean because they meet different
people, their bosses and co-workers.
- There are times that they would be really busy and for them to still keep
themselves neat, they can save their time by letting us to keep their
footwear clean.
- To reach our target audience, we can make ads in social media to get
their attention. We chose social media because we are in 21st century
and this generation is into technologies.
- Once the customers tried our service and got satisfied with it, they can
recommend our business to their families or friends.
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CHAPTER III: TECHNICAL ASPECTS
Technical aspect includes the Plant Layout, Vicinity Map, Floor Plan,
Front View, Machine and Equipment, Utilities, Waste and Disposal.
Vicinity Map
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Plant Layout
Floor plan
The total floor plan is 6 meters width and 9 meters length
subdivided into: Cleaning Area 2mX6m, Counter and Deposit Area
2mX3m; Waiting area 1 4mX3m; Waiting Area 2 4mX1.5m; Claiming
Area 4mX1.5m. The total height of ceiling is 3m. 54 sq. meters is the
total area and it is suitable and ideal space to start a business like this.
There are 10 set of Sofas that can accommodate 3 persons, 6 round
center tables and 2 television set.

9m
Top view
6m
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Front View
The front view serves as the waiting area for the customers wherein
they can wait for their turn to go to the counter or they can get their shoes. The
store has 2 waiting area: the first waiting area can be see upon entering the
store wherein they can entertain theirselves through connecting to the Wi-Fi,
watching television, or reading newspapers or magazine, the second one
located when they enter the door beside the counter who wait for their shoes,
it is also for entertainment while they are waiting for their shoes.
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Gantt Chart
Activity Name September October November Dec
1 2 3 4 1 2 3 4 1 2 3 4
Business Planning
Raising of Capital
Start of
Construction/Renova
tion of Building
Acquisition and
Installation of
Equipments and
Machineries
Hiring of Personnel
Benefiting and
Orientation/Training
of Employees
Registration of
Business
Promotions and
Advertisements of
the business
Start of operation
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Business Planning - the planning for the business can be done in one month
and it includes the goal of the business, its marketing, technical, management
and financial aspects.
Raising of capital - For raising the capital in making our business, it is
estimated to be done in two weeks.
Start of Construction/Renovation of Building - Since we will just rent a
space, the only thing that we need to do is to organize the store, to put supplies
and equipments that we need. So the estimated time that it will be done is
three weeks.
Acquisition and Installation of Equipments and Machineries - The
estimated time that it will be done is two weeks because we will make sure that
the supplies, equipments and machineries that we are going to buy has its high
quality.
Hiring of Personnel - The hiring of personnel is estimated to be done in two
weeks because we will make sure that they have the list of qualities that we
are looking for.
Benefiting and Orientation/Training of Employees - It is estimated to be
done in one week because we will make sure that the employees really know
what they are doing and they can clean those shoes with care.
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Registration of Business - It is estimated to be done in one week and the
certificate the business will be needing are from BIR, SSS and business
certificate of the city.
Promotions and Advertisements of the business – It is estimated to be
done in two weeks because we will be needing tarpaulin and we will also give
flyers.
Start of operation - We decided that the opening of the business will be in
December because this month is a rainy season where the shoes of the
customers are becoming dirty and needs to be cleaned.
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Supplies and Equipment
Sole Cleaning Machine
NAIBHO sole cleaner machine is the easiest
fastest way to clean the shoe sole with water.
Shoe Cleaning Brush
The Standard Brush is made of synthetic bristles for great all-
around cleaning and works well for areas like midsoles.
Double-sided Skillet Soft Bristle Cleaning Brush Shoe Brush
It is great for cleaning convenient to grip with ling and clear plastic handle.
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Built in a hanging hole to keep dry and clean in daily use.
Jason Markk Premium Shoe Cleaner
It is a non-abrasive, completely biodegradable,
cleaner that will make sneakers look new again. This excellent cleaner helps
remove yellowing from previous stains and can be used in many different
materials when using the correct brush.
Reshoevn8r advanced sneaker laundry detergent
It is created specifically for sneakers. It cleans,
conditions, removes locked-in odors on pair of sneakers, leaving them smelling
fresh lavender.
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Chamberlain’s Leather Milk
It is a leather conditioner, Scratch Repair, and
Leather Milk Healing Balm heals & restores dry, cracked, scratched leather. It
is all-natural, non-toxic, cosmetic grade, made in USA and it also Includes
absorption sponge.
Reshoevn8r microfiber towel
It is extra soft, absorbent, and lint-free cleaning
towels. It can be used to wipe down wet shoes or to clean off some scuffs and
dirt on delicate materials.
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CNCSL (Clean N’ Care Shoe Laundry) Instant Cleaner
It is an instant cleaner of any types of shoes, just
spray it on the shoes and wipe it and then the shoes will become clean.
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Chapter IV: Management Aspects
Mission
The Clean N’ Care Shoe Laundry envisions to produce a high quality of
service with affordable price, to expand the business around the country and
to be one of the most trusted shoe cleaning shop in the Philippines.
Vision
The Clean N’ Care Shoe Laundry provides a profitable services to make
a worthwhile contribution and change the customers’ outlooks in terms of shoe
cleaning.
Business Objectives
Short-term
To have more branches in the Philippines and it would be around NCR
first. To build a relationship with the customers that they can trust our business
and be back again to let is clean their shoes. The customers will answer some
survey questions for us to know the things that we need to improve. And to
reward the employees that are willing to join and help on community programs.
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Long-term
There will be outreach programs in the community for our business to
be known in some places. Our business will also sponsor feeding program.
There will be extra services and offerings such as repairing the shoes and
selling CNCSL instant cleaner. We will contract an advertiser to advertise our
service and in this way, to convince customers. For the employees who shared
new ideas on business activities that will make the customers to be
encouraged more, business owners will give them awards.
Business ownership
The business ownership of Clean N’ Care Shoe Laundry is a general
partnership because it is a legal relationship formed by the agreement between
two or more individuals to carry on a business as co-owners. Since the
business is only starting, there can be a sharing of skills and resources of the
owners and larger pool of capital. In a partnership, the share of profits depends
on partners’ investments and on agreement of partners.
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Partnership Agreement
I. Article of Partnership
A. Introduction
This partnership agreement is made on October 8, 2018. The partners
in this agreement are as follows: Sofia Angela B. Singson, Ashley Necole C.
Tatad, Lorelie Joy D. Ramos, Freedom T. Fagela, Masato S. Tokoro and
Nelson Alegro to form and herby do form, a partnership under the following
terms and conditions and subject to existing and applicable laws of Republic
of the Phillipines:
B. Business Purpose
The purpose of having partnership agreement is to engage n the
process of law.
C. Principal Place of the Business
The Principal place of this partnership shall be located at Sen. Gil
Puyat Bel-Air Bel-Air, Makati city
Article II. Financial Matters
A. Initial Capital Contribution of Partners
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Each partner’s initial capital contribution to the partnership is as follows:
Sofia Angela B. Singson………………P84000
Ashley Necole C. Tatad……………….P84000
Lorelie Joy D. Ramos………………….P84000
Freedom T. Fajela……………………...P84000
Masato S. Tokoro………………………P84000
Nelson G. Alegro……………………….P84000
B. Voluntary Contributions to Capital
No one partner may make any voluntary contributions of capital to the
partnership without the consent of the other partners.
C. Interest on Capital
No partners shall be entitled to interest on his or her contributions of
capital to the partnership.
D. Additional Loans to Partnership
No partner shall lend or advance money to or advance for the
Partnership’s benefit without the approval of the other partners. If any partner,
with the requisite consent of other partners, lends money to the partnership in
addition to his or her contribution to its capital, the loan shall be a debt of the
partnership to that partner and shall bear interest at such rate as may be
agreed upon by the partners. The liability shall not be regarded as an increase
in the lending partner’s capital, and it shall not entitle such partner to any
increased share of partnership’s profits.

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E. Books of account
entitle such partner to any increased share of partnership’s profits.
E. Books of account
Complete the accurate accounts of all transactions of the partnership shall be
kept on paper books, and each partner shall enter therein a full and accurate
of all transactions made on behalf of the partnership.
G. inspection of Books
The books if account and other records of the partnership shall at all
time be kept at the principal place of the business of the partnership, and each
of the partners, or representatives, shall at all times have access to and may
inspect and copy any if them.
H. Method of Accounting
The books of account of the partnership shall be kept on a cash basis
method.
I. Fiscal Year
The fiscal year of the partnership shall be the calendar year.
J. Annual Report to Partners
As soon after the close of each fiscal year as is reasonably practicable.
The partnership shall furnish to each partner an annual report. This report shall
consist of at least:
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- Copy of partnership’s federal income tax returns for the fiscal year
- Copy of partnership’s federal income tax returns for the fiscal year
- Supporting profit and loss statements
- A balance sheet showing the partnership’s financial positions as of the end
of the fiscal year
- Any additional information that the partners may require for the preparation
of their individual federal and state income tax returns.
K. Determination of Profit and Loss
The partnership’s net profit or loss of each fiscal year shall be
determined as soon as practicable after the close of that fiscal year in
accordance with the accounting principle employed in the preparation of the
federal income tax return filed by the partnership for that year.
L. Division of Profits and Losses
The partnership’s profit and loss shall be shared among the partners as
follows:
Sofia Angel B. Singson……………………….18%
Ashley Necole C. Tatad………………………16%
Lorelie Joy D. Ramos…………………………16%
Freedom T. Fajela – total of 20% 41
masa
Freedom T. Fajela……………………………16%
Nelson G. Alegro……………………………..18%
Masato S. Tokoro……………………………16%
account. After such amounts have been credited or debited to, deducted from,
a partner’s income account, any balance or deficit remaining in such account
shall be transferred to or changed against such partner’s capital account.
III. Rights and Duties of Partners
A. Management Final Authority
Management and control of the business and affairs of the partnership
shall be vested in the partners.
B. Action of the Partners
The powers of the partners may be exercised be resolution passed at a
meeting of the partners or by resolution consented to by the signatures of the
partners.
C. Delegation of Authority
The partners may at any time and from time to time by resolution
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passed at a meeting of the partners delegate any power or authority relating
to the management of the business and affairs of the partnership to any partner
and the exercise of any such authority or authority by such partner shall be
valid and binding upon all partners until such power or authority has been
rescinded by resolution.
D. Place of Meeting
Meetings of the partners shall be held at the principal office of the
partnership, or, at such other place as the partners may, by unanimous
agreement, determine.
E. Calling of Meetings
Meetings of the partners shall be held from time to time at such time
and on such day without notice as any partner may determine.
F. Power of Attorney
Each partner grants to other partner for such time as he remains a
partner to this Agreement, an irrevocable power of attorney for the purposes
of filling any notices or registrations as may be required by law in connection
with the existence or carrying on of the business of the partnership.
G. Banking Arrangement
The partners agree that the partnership shall enter into banking
43
arrangements with any bank or banks or other financial institutions as partners
shall agree on. All cheques, drafts and other instruments and documents on
The partners agree that the partnership shall enter into banking arrangements
with any bank or banks or other financial institutions as partners shall agree
on. All cheques, drafts and other instruments and documents on behalf of the
partnership may be signed by any one of the partners alone, unless otherwise
agreed between the parties. All partnership money shall, when received from
time to time, be paid and deposited with the bankers of the partnership to the
credit of the partnership account.
H. Books and Records
Complete and accurate books of account shall be kept at the principal
place of business of the partnership and shall show the condition of the
business and finances of the partnership, and each partner shall have access
to, and may inspect and copy, any part thereof.
I. Partnership Property
Unless otherwise unanimously agreed by the partners or unless
registered in the name of a trustee, all partnership property shall be registered
in the name of the partnership in proportion to the capital account of each
partner.
IV. Determination of Partnership
A. General
44 transfer, mortgage, charge or otherwise

No partner may sell, assign, convey,
encumber all or any part of its share or interest in the partnership.

No partner may sell, assign, convey, transfer, mortgage, charge or otherwise
encumber all or any part of its share or interest in the partnership.
B. Dissolution
The partnership shall be dissolved at any time by unanimous resolution of the
partners passed at a meeting of the partners called for that purpose. The
partnership may also be terminated by unanimous agreement in writing signed
by all of the partners.
C. Determination
In the event of the dissolution of the partnership, the partnership shall
terminate and a proper accounting shall be made of the capital and income
accounts of each partner and the profit or losses of the partnership to the date
of dissolution by the accounts. The assets of the partnership shall be liquidated
and the proceeds of such liquidation shall then be distributed as follows, unless
the partners otherwise unanimously agree:
a.) firstly, to repay all cost, debts, expenses, liabilities and obligations of the
partnership;
b.) secondly, to pay to each partner its share of the capital; and
c.) thirdly, to divide the surplus, if any, between the partners in the proportions
in which they are entitled to share in profits.
45
In the event that such liquidation proceeds shall not be sufficient to
satisfy the liabilities of the partnership, each of the partners shall contribute its
In the event that such liquidation proceeds shall not be sufficient to satisfy the
liabilities of the partnership, each of the partners shall contribute its pro rata
share, as determined in accordance with their individual capital accounts of
the partnership, of such further funds as shall be necessary to satisfy in full,
the liabilities of the partnership.
D. Agreement with Transferees
In the event that any partner pursuant to the terms and conditions
hereof, purports to transfer all, but not less than all, of its interest or share in
the partnership to any person, then no such transfer shall be made or shall be
effective until the transferee enters into an agreement with the other partner
hereto whereby the transferee agrees to assume and be bound by all f the
obligations of the transferor and to be subject to all of the terms and conditions
of this agreement.
E. Restraining Order
In the event that any partner shall at any time purport to transfer, charge
or mortgage its interest or share or any part thereof in the partnership in the
violation of the provisions of this Agreement, then the other partner shall, in
addition to any rights and remedies which may be available to such partner, at
law or in equity, be entitled to a decree or orer restraining or enjoining such
transfer, charge or mortgage.
46
V. General
A. Headings
V. General
A. Headings
The headings of any Article, Section or part thereof are inserted for
purposes of convenience only and shall not form part hereof and shall not
beconsidered in the interpretation hereof.
B. Notices
Any notice, demand, request, agreement or approval which may or is
required to be given pursuant to this Agreement shall be in writing and shall
be sufficiently given or made if served personally upon the party or a
representative or officer of the party for whom it is intended, or mailed by
certified or registered mail, postage prepaid, or telexed, telegraph, or
telecopied, addressed at such address to such officers as a party may from
time to time advise to the other parties by notice in writing. The date of receipt
of any such notice, demand, request, consent, agreement or approval if served
personally shall deemed to be the date of delivery thereof, or if mailed as
aforesaid, the second business day following the date of mailing, or delivered
via telex, telegraph or telecopier, the business day following transmission.
C. Governing the Law
The validity and interpretation of this agreement shall be governed
exclusively by the laws of the Philippines applicable therein.

47
D. Severability
The validity and interpretation of this agreement shall be governed
exclusively by the laws of the Philippines applicable therein.
D. Severability
The invalidity or unenforceability of any particular provision of this
Agreement shall not affect any other provision of this agreement shall be
construed and enforced as if such invalid or unenforceable provision was
omitted.
E. Effective Date
Notwithstanding the actual date of execution hereof, this Agreement
F. Entire Agreement
This agreement embodies the entire and final agreement of the partners
with regard to the partnership and no representations, warranties, agreements,
understandings, verbal or otherwise, exist between the partners except as
herein expressly set out.
G. Amendments
No amendment, alteration, change, qualification or modification of this
Agreement shall be valid unless it is in writing and signed by each partner
hereto and such amendment, alteration, change, qualification or modification
shall be adhered to and have the same effect as if they had been originally
embodied in and formed a part of 48

this agreement.
H. Time
embodied in and formed a part of this agreement.
H. Time
Time is of the essence of this Agreement and of every part hereof.
I. Further Assurances
The partners hereto, and each of them, covenant and agree that each
of them shall and will, upon reasonable request of the other partners, make,
do, execute or cause to be made, done or executed all such further and other
lawful acts, deed, things, devices, and assurances whatsoever for the better
or more perfect and absolute performance of terms and conditions of this
agreement.
J. Enurement
This agreement and the provisions hereof shall ensure to the benefit of
and shall be binding upon the parties hereto and their perspective successors
and permitted assigns.
K. Counterparts
This agreement may be executed in counterparts, each of which shall
be deemed to be an original and all of which taken together shall constitute
one and the same agreement.
In witness whereof, the partners

49 have duly affixed their signatures under
hand and seal on this day __th day of ___________ 2018.

In witness whereof, the partners have duly affixed their signatures under
hand and seal on this day __th of ___________ 2018.
Nelson G. Alegro Sofia Angela B. Singson
Ashley Necole C. Tatad Lorelie Joy D. Ramos
Freedom T. Fajela Masato S. Tokoro
Jovelyn F. Joven
Witness
50
Organizational Chart
Store Manager - He is in-charge of the entire store and the employees. He is
also in charge of the general operations in the store, making sure it runs
smoothly, cleanly and meets any sales.
51
Hiring and Recruitment Procedure
(To be applied after 3 years from the start of business operation)
52
HOLY ANGEL SCHOOL HillcrestOF
Village, Camarin Rd.,
CALOOCAN INC.Caloocan City
53
HOLY ANGEL SCHOOL Hillcrest Village,
OF CALOOCAN
Camarin Rd.,
INC.Caloocan City
54
HOLY ANGEL SCHOOLHillcrest Village, Camarin Rd.,
OF CALOOCAN Caloocan City
INC.
55
HOLY ANGEL SCHOOL Hillcrest Village, Camarin Rd.,
OF CALOOCAN INC.Caloocan City
56
CHAPTER V: FINANCIAL ASPECTS
Service income increased 1.3% per annum based on the analysis of the
analysis of the shoe cleaning industry in the United States.
We benchmark our daily sales at ₱20,900.
Clean N’ Care Shoe Laundry

Statement of Comprehensive Income
For the Year Ended December 31, 2019
Note Daily Monthly Annually

Service income 1 ₱10,650 ₱319,500 ₱3,834,000
Less: Operating Expenses

Rent 366.67 11,000 132,000
Utilities 533.33 16,000 192,000
Salaries 2 1,750 52,500 630,000
Advertising 27.78 833.33 10,000
Taxes and Licenses 340.80 10,224 122,680
Others 3 38.89 1,166.67 14,000
Net Income 7,592.53 227,776 2,733,312
57
Statement of Changes in Owner’s Equity
Clean N’ Care Shoe Laundry Capital, Beginning ₱500,000
Add: Net Income 2,733,312
Clean N’ Care Shoe Laundry Capital, End 3,233,312

Statement of Financial Position
ASSETS
Current Assets
Cash ₱2,768,502
Prepaid Expenses 52800 ₱2,821,302
Non-current Assets
Property, Plant, And Equipment ₱412,010
Total Current Assets ₱3,233,312
LIABILITIES AND OWNER’S EQUITY

Clean N’ Care Shoe Laundry Capital, ₱3,233,312
End
58

Service income 1 ₱10,950 ₱328,500 ₱3,942,000
Less: Operating
Expenses
Rent 366.67 11,000 132,000
Utilities 2 566.67 17,000 204,000
Salaries 3 2,950 88,500 1,062,000
Advertising 27.78 833.33 10,000
Depreciation- 343.34 10,300.25 123,603
Equipment
Net Income 6,354.74 190,642.42 2,287,709

Clean N’ Care Shoe Laundry Capital, Beginning ₱3,233,312
Clean N’ Care Shoe Laundry Capital, End ₱5,521,021
59

ASSETS
Current Assets
Cash ₱4,749,804
Prepaid Expenses 70,800 ₱4,820,604
Non-current Assets
Property, Plant, And Equipment ₱700,417

End
60


Service income 1 ₱11,250 ₱337,500 ₱4,050,000
Less: Operating
Expenses
Rent 366.67 11,000 132,000
Utilities 2 600 18,000 216,000
Salaries 3 4,150 124,500 1,494,000
Advertising 27.78 833.33 10,000
Depreciation - 686.68 20,600.50 247,206
Equipment
Net Income 5,078.07 152,342.17 1,828,106

Clean N’ Care Shoe Laundry Capital, Beginning ₱5,521,021
Clean N’ Care Shoe Laundry Capital, End ₱7,349,127
61

ASSETS
Current Assets
Cash ₱6,807,116
Prepaid Expenses 88,800 ₱6,895,916
Non-current Assets
Property, Plant, And Equipment 453,211

End
62
Notes to Financial Statement
For the year ended December 31, 2019
Note 1: Service Income

Services No. of Price Daily Month Annual
Customers Income Income Income
Dry- 5 100 500 15,000 180,000
Cleaning
and
deodorizing
Removing 5 150 750 24,500 270,000
yellowish
stains
Suede, 5 150 750 24,500 270,000
gomuza,
and pigskin
pairs
Regular 5 380 1,900 57,000 684,000
cleaning –
leather
Regular 5 500 2,500 75,000 900,000
cleaning –
suede,
nubuck,
and white
canvas
uppers
Overall 5 850 4,250 127,500 1,530,000
cleaning
60 10,650 319,500 3,834,000
63
Note 2: Utilities Expenses

Utilities Daily Monthly Annually
Expenses
PLDT – WiFi 33.33 1,000 12,000
Maynilad 166.67 5,000 60,000
Meralco 333.33 10,000 120,000
533.33 16,000 192,000
Note 3: Salaries Expense

No. of Daily wage Monthly Annual
employees wage wage
Cashier 1 250 7,500 90,000
Cleaners 5 300 9,000 108,000
Total 6 1,750 52,500 630,000
64
Notes to Financial Statements

Dry- 5 110 550 16,500 198,000
Cleaning
and
deodorizing
Removing 5 160 800 24,000 288,000
yellowish
stains
Suede, 5 160 800 24,000 288,000
gomuza,
and pigskin
pairs
Regular 5 390 1,950 58,500 702,000
cleaning –
leather
Regular 5 510 2,550 76,500 918,000
cleaning –
suede,
nubuck,
and white
canvas
uppers
Overall 5 860 4,300 129,000 1,548,000
cleaning
30 10,950 328,500 3,942,000
65
Note 2: Utilities Expenses

Utilities Daily Monthly Annually
Expenses
PLDT – WiFi 33.33 1,000 12,000
Maynilad 183.33 5,500 66,000
Meralco 350 10,500 126,000
566.66 17,000 204,000
Note 3: Salaries Expense

No. of Daily wage Monthly Annual wage
employees wage
Cashier 1 450 13,500 162,000
Cleaners 5 500 75,000 900,000
Total 6 2,950 88,500 1,062,000
66
Notes to Financial Statements

Dry- 5 120 600 18,000 216,000
Cleaning
and
deodorizing
Removing 5 170 850 25,500 306,000
yellowish
stains
Suede, 5 170 850 25,500 306,000
gomuza,
and pigskin
pairs
Regular 5 400 2,000 60,000 720,000
cleaning –
leather
Regular 5 520 2,600 78,000 936,000
cleaning –
suede,
nubuck,
and white
canvas
uppers
Overall 5 870 4,350 130,500 1,548,000
cleaning
30 11,250 337,500 4,050,000
67
68

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HOLY ANGEL SCHOOL OF CALOOCAN INC.

Hillcrest Village, Camarin Rd., Caloocan City

Spending of consumers on footwear in the Philippines increases

despite a number of economic challenges (Euromonitor International, 2018). It

shoes especially if it is branded so it is really important to take good care of it.

because it would bring a bring help to the consumers especially on having a

here in the Philippines.

Clean N' Care Shoes Laundry

is what we are going to clean and not clothes.

Nature of the business

shoes of the customers will be cleaned and handled with care.

good location to earn profit. We chose Makati because it is known as the

stores and big & tall buildings.

Business Logo and Tagline

and success. Of course cleanliness is important here in our business since it

their expectations or even exceed.

Shoes to clean and care to step with flair

and one of the qualities on having a confidence on walking is that having a

clean and proper care of shoes.

mostly, it is leather shoes since most of our target market is workers.

like a new shoes.

costs 100 pesos and in every pair of shoes is equivalent in 1 point.

In Tamara, a senior fashion analyst's study on most preferred footwear of

conducted by www.vouchercodespro.co.uk, they found out that women who

market is ages 18-44 years old.

According to the study of Steve Hawkes a Consumer Affairs Editor in 2013,

unemployed or professionals. But mostly are professionals because our

business is located near offices, restaurants and hotels.

business will be a big help to them because as an employee, it is required to

in a hurry or being busy.

Cash ………………………………………………………………………P 32,890

Rental expenses ………………………………………………………..P 11,000

Cost of hiring ……………………………………………………………..P 6, 000

Business Registration expenses ……………………………………….P 3,700

Soft opening expenses ………………………………………………….P 8,000

Advertising expenses …………………………………………………..P 10,000

Utilities expense …………………………………………………………P 12,000

Equipment expenses ………………………………………….... …..P 412, 010

Raw materials ……………………………………………………..P 3,400

Packaging materials ……………………………………..............P 1,000

community through community outreach projects.

2. To offer extra repair service.

3. Contract an advertising consultant for one month to help clean n care

analyze and capitalize on our customer's buying trends.

4. Double business revenue by the end of the current fiscal year.

5. Employee appreciation goal of awarding an employee of the year award

in terms of practical ideas to improve the company.

1. To have more branches here in the Philippines.

2. To build a relationship with the consumers by satisfying their needs and

reaching their expectations or even exceed.

3. Redesign the customer service research process to include new

questionnaires and incentives, such as monthly drawings for free

products or discounts on future purchases for customers who take the

4. Award employee of the month designations each month throughout

employees in the reward process than is possible with a single annual

5. Reward employees who volunteer with designated community

programs with additional time off, bonuses or gift cards.

CHAPTER II: MARKETING ASPECTS

The worldwide revenue in the Footwear segment amounts to

US$106,177m in 2018. Revenue is expected to show an annual growth rate

of 9.2%, resulting in a market volume of US$150,729m by 2022. While in the

Philippines, the revenue in the Footwear market amounts to US$1,684m in

2018. The market is expected to grow annually by 4.6% (2018-2021).