Appendix

1.0 Executive Summary

(EXAMPLE)

Chart: Highlights

1.1 Objectives

 To be an internationally significant Exploration & Mining services provider

 Focusing on delivering long term, sustainable exploration & mining solutions to investors.
 Providing an environment for a satisfying and challenging career, which is conducive to
innovative thinking and solutions

Our Philosophy

 Clients: In order to succeed, we must contribute to the success of our clients.

 Staff: The firm’s performance and abilities are only as good as the staff we are able to
attract, develop and retain.
 Technology: Develop and embrace new technologies and methodologies to the advantage
of our clients and our business.
 Co-operation: we encourage co-operation and communication between our teams, and
works with partners to the best advantage of clients.
 Growth: Growth of our business must be in response to the requirements of clients.

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1.2 Mission

Promote Sustainable Mining Investments; provide professional services mainly in the fields of
mining, geotechnics, water, tailings, mine waste and the environment.

Our Vision
• A partner of choice by our clients, and adding value to clients’ projects
• Delivering services based on real needs, while remaining practical and business oriented
• Being worthy of clients’ confidence by remaining accountable for our actions

1.3 Keys to Success

The government has enacted a very competitive legal and fiscal regime that attracted many
local and foreign mining companies to involve in the mineral operations starting from
exploration to mining activities.
The investment in the mining sector is growing from time to time and accordingly revenue
generation from this sector is also increasing.
Many foreign and some local companies have been granted reconnaissance, exploration and
mining licenses for gold and base metals, cement and ceramic raw materials, potash, diatomite,
other industrial and construction materials.

The mineral resources of Ethiopia are yet untouched and so the country has sufficient potential
to accommodate the interest of so many other investors.

Mining consultants play a major role in the feasibility, planning, design and construction,
operation and improvement of both small and large mines.

2.0 Company Summary

The company provides Mining, exploration and contract geological services to the mining and
exploration industry.
Our team includes geologists, geophysicists, geochemists, resource professionals, project
managers, data management and Environment professionals.
We have experience in all stages of the mining cycle, from early stage exploration through to
development, and initial production, on and to full-scale operation. We have worked in a wide
range of locations with diversified cultural backgrounds, both on and offshore. Our head offices
are based in Ethiopia, with support from varies professionals in Africa, Europe, and North
America.

 Earth and Water Resource Services

2.1 Company Ownership

This business will start out as a simple proprietorship, owned by its founders. As the operation
grows, the owners will consider re-registering as a limited liability company or as a corporation,
whichever will better suit the future business needs.

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2.2 Start-up Summary

The following table and chart show the start-up costs.

Table: Start-up (DRAFT)

Start-up

Requirements

Start-up Expenses
Legal $15,000
Stationery etc. $10,000
Insurance $15,000
Computer $10,000
Office Rent $30,000
Office Equipment $20,000
Total Start-up Expenses $100,000

Start-up Assets
Cash Required $20,000
Other Current Assets $50,000
Long-term Assets $30,000
Total Assets $100,000

Total Requirements $200,000

Chart: Start-up

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3.0 Services

provides tailor-made consulting services across the full geological spectrum: We employ high
calibre Senior Geological Consultants and use our on-going international affiliations to help
support our team providing unique geological solutions anywhere in the world. Client requests
are handled fast and with the up-most of confidentiality.

I. GEOLOGICAL & MINING CONSULTING

1. Mineral Resource Estimation and Laboratory audits

As a junior company, we provide assistance in providing clients with high-quality resource
estimations.
Engage us to provide thorough estimations to use in resource reporting, listings or other
important documents. We make differences to optimize your models.

The accuracy and precision of laboratory assays are critical in the overall quality of any dataset.
We understand, most international laboratories operate from standard operating procedures,
however, with constant pressures on the financial bottom line and on production, quality control
often takes a back seat. Communicating the results of QC between the client and the laboratory
is often fraught with misconceptions and misunderstandings. The laboratory may use its own
quality control techniques, which do not match those of the client.
We carries out full the reviews, on quality assurance, documentation, statistical, assessment of
data, sampling and preparation issues, quality control
2. Reconciliation Studies
The collection of data from truck, stope, drill rig, face sampling or other measurements
feeds into daily and monthly reconciliation of mine production against plant feed and
product. Collection and management of such data is critical and often a major point where
systems can be optimized.
3. Trainings
We provide training and professional development to the mining and exploration industry.
4. Sampling Programs
A good decisions on any project are based on interpretation of data. The good interpretation
is on the adequateness and quality of the data. We can assist by making sure that the
samples get properly prepared, analyzed using the proper scheme at the adequate duration.
We focus on making sure that accuracy and precision are controlled and that adequate
check-sampling programs are in place to warrant the quality. We can assist with
implementing sampling programs on soil, stream, water, grab, and drill core, underground
or in the pit.
5. Residence Management and Tender Assistance
We can assist with applications for new tenements in Ethiopia (prospecting permit or
mineral exploration permit). We make the application process easy. We also offer a
tenement monitoring service to keep you informed of any activities that may be happening
around your current licences, or anywhere in Ethiopia if you have a specific target in mind.
Also, we can also make sure that your reporting obligations with ministry of mines and
petroleum are met and that the work undertaken on your permit matches the minimum
agreed requirements

II. EXPLORATION SERVICES

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Our consultants are specializes in managing exploration projects world-wide, offering a

complete end-to-end exploration service specifically tailored to the client’s needs and situation.
Our geological solutions range from grass-roots exploration to advanced resource definition
drill-outs. This includes data compilations & reviews, target generation, program design and
planning, budgeting, drill supervision, logistics, project management and implementation. We
have an international experienced personnel representing a range of different cultures enabling
it to adapt and work.

1. Field Mapping
Good geological mapping is where it all starts and where opportunities are recognized in the
field. Our geologistsunderstand the need and concepts so as to deliver quality geological
maps that can be used in prospectively models, aid with drill targeting, or help drive 3D
resource models.
Field work program and Logistics
Designing exploration projects with logistical conditions and finding a suitable method
between the available budget, available time and desired outcomes.
2. Equipment Rental
We can arrange a range of tools and equipment to support exploration programs. We are
flexible with rental agreements based on the client need.

III. CONTRACT GEOLOGIST

We provide geological contracting services with a difference; we make sure our professionals
have excellent support and come with the required equipment, hardware and software.
This professional includes but not limited to Project Managers, Exploration Geologists, Mine
Geologists, Logistical Managers and Field Technicians (Junior geologists)

4.0 Market Analysis Summary

 Particularly in 2019, the Ethiopian government has enacted a very competitive legal and
fiscal regime that attracted many local and foreign mining companies to involve in the
mineral operations starting from exploration to mining activities. These laws have been
amended to make them more competitive and to create more conducive environment to
invest in the sector.
The investment in the mining sector is growing from time to time and accordingly revenue
generation from this sector is also increasing. The government of Ethiopia is committed to
manage all necessary revenues generated from the mining sector in a transparent and
accountable manner.
Many foreign and some local companies have been granted reconnaissance, exploration and
mining licenses for gold and base metals, cement and ceramic raw materials, potash,
diatomite, other industrial and construction materials.
The mineral resources of Ethiopia are yet to be discovered and so the country has sufficient
potential to accommodate the interest of so many other investors. The government
interested more to invite all interested companies to invest in the mining industry of
Ethiopia for the mutual benefit, which will boost the industry and thus the need for
professionals.
Mining is important to the economy of Ethiopia as a diversification from agriculture.
Currently, mining comprises only 1% of GDP. Gold, gemstones (diamonds and sapphires),
and industrial minerals are important commodities for the country's export-oriented growth
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strategy

4.1 Market Segmentation

Table: Market Analysis

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
International Mining Companies 25% 4 5 6 8 10 25.74%
Local Business owners 25% 2 3 4 5 6 31.61%
Non Governmental 25% 1 1 1 1 1 0.00%
organizations
Local mining company 25% 2 3 4 5 6 31.61%
operators
Total 26.44% 9 12 15 19 23 26.44%

Chart: Market Analysis (Pie)

4.2 Target Market Segment Strategy

4.3 Service Business Analysis

Mining is important to the economy of Ethiopia as country's export-oriented growth strategy as

a diversification from agriculture. Currently, mining comprises less than 2% of GDP.

The mining services in the country is pulverized and disorganized, with many of smaller
consulting organizations and individual consultants, with the few well-known companies.

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Focusing on delivering client oriented reputable services, our company will emphasize in
providing long term, sustainable exploration & mining solutions to investors.

4.3.1 Competition and Buying Patterns

The key element in purchase decisions made at our client level is trust in the professional
reputation and reliability of the consulting firm.

Hope is committed and positioned to a quality management in order to understand and deliver
services in line with our clients’ requirements, with maximum effectiveness and focus on health,
safety, environment and quality.

5.0 Web Plan Summary

5.1 Website Marketing Strategy

5.2 Development Requirements

6.0 Strategy and Implementation Summary

6.1 SWOT Analysis

6.1.1 Strengths

1. Knowledgeable and friendly staff. We've gone to great lengths at the

industry to find people with a passion for teaching and sharing
their experiences.
2. Clear vision of the market need. Hopet knows and have the experience to
build an upscale customer.

6.1.2 Weaknesses

1. Cost factor associated with keeping state-of-the-art hardware.

Keeping up with the technology of the Internet is an expensive undertaking.

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JavaNet needs to balance technology needs with the other needs of the
business. One aspect of the business can't be sacrificed for the other.
2. Access to operating capital

6.1.3 Opportunities

Ethiopia Finalizing Reforms in Mining Sector

Ethiopia’s geological formation, and a study of both provate and government proved that
Ethiopia has abundant mineral resources (including but not limited to gold, platinum, niobium,
tantalum, nickel, cooper, chrome, manganese, limestone, sandstone, gypsum, clay, lignite,
opal, oil shale, laterite iron ore, bentonite, clay, perlite, diatomite, potash, halite, and oil &
gas)

The mining sector remains one of the priority sector, with main strategic directions of attracting
sizable foreign direct investment (FDI) for exploration and extraction of minerals

6.1.4 Threats

6.2 Competitive Edge

6.3 Marketing Strategy

Advertizing

6.4 Sales Strategy

6.4.1 Sales Forecast

See Sales Strategy.

Sales forecast data is presented in the chart and table below.

Table: Sales Forecast

Sales Forecast
Year 1 Year 2 Year 3
Sales
Mineral Exploration Services -1 $1,069,224 $1,500,000 $2,000,000
Mining Consulting Services - 2 $855,367 $1,000,000 $1,500,000

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Contract Mining Geology -3 $641,531 $750,000 $1,000,000

Total Sales $2,566,122 $3,250,000 $4,500,000

Direct Cost of Sales Year 1 Year 2 Year 3

Row 1 $427,681 $0 $0
Row 2 $534,601 $0 $0
Row 3 $320,766 $0 $0
Subtotal Direct Cost of Sales $1,283,048 $0 $0

Chart: Sales Monthly

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Chart: Sales by Year

6.5 Milestones

Table: Milestones

Milestones

Milestone Start Date End Date Budget Manager Department

Name me 25-Sep-19 25-Oct-19 $0 ABC Department
Name me 25-Sep-19 25-Oct-19 $0 ABC Department
Name me 25-Sep-19 25-Oct-19 $0 ABC Department
Name me 25-Sep-19 25-Oct-19 $0 ABC Department
Name me 25-Sep-19 25-Oct-19 $0 ABC Department
Name me 25-Sep-19 25-Oct-19 $0 ABC Department
Name me 25-Sep-19 25-Oct-19 $0 ABC Department
Name me 25-Sep-19 25-Oct-19 $0 ABC Department
Name me 25-Sep-19 25-Oct-19 $0 ABC Department
Name me 25-Sep-19 25-Oct-19 $0 ABC Department
Totals $0

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Chart: Milestones

7.0 Management Summary

The company will have four officers including president, head of operations, plus General
Manager and Finances/admin.

The company plans to hire additional consultants, design support and administrative personnel
as we begin to get large numbers of contracts.

Key Personnel

1. Mr. …… CEO
2. Mr. …… DGM
3. Mr. …… CFO
4. Mr. …… COO

7.1 Personnel Plan

Table: Personnel

Personnel Plan
Year 1 Year 2 Year 3
Name or Title or Group $0 $0 $0
Name or Title or Group $0 $0 $0
Name or Title or Group $0 $0 $0
Total People 0 0 0

Total Payroll $0 $0 $0

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8.0 Financial Plan

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