Professional Documents
Culture Documents
Chapter III
Chapter III
municipality of Bayambang. Moreover, it’s all about the business profitability and
Marketing Segmentation
who buy or be induced to buy the product and also to develop profiles of key
Demographics
Any gender can be our demographics but we are targeting the children
and students, who are the usual consumers of yema and polvoron. Additionally,
anyone can also be our demographics as long as they are fond of desserts.
GENDER
AGE
Psychographics/Behavioral
Consumer’s demand in nutritious products are increasing and growing the health
conscious attitude. With their income, for them, it does not matter if the product is
Marketing Program
generate profit. It leads you to achieve your objectives. This involves the
Puregold, Magic, and in the market. This will help to manage the business
Target Market
A target market is the market a company wants to sell its products and
services to, and it includes a targeted set of customers for whom it directs its
psychographics.
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a. Household- A member of the family who are the usual buyers in the
market.
c. Retailers- Retailers are individual or firms that buy goods from the
d. Netizens – These are the people who frequently use the internet, the
ones who will be informed with the online advertisement of the business.
The business is the new player in the market which desired to gain
business were those locally made desserts that are already circulating in the
market. And so, the new player in the market worked hard in introducing the
products in the market and won the customers attention and let them personally
Marketing Mix
The marketing mix is a crucial tool to help understand what the product or
service can offer on how to plan for a successful product offering. The marketing
mix is the most commonly executed through the 4P’s of Marketing: Product,
Price, Place and Promotion. The use of marketing mix is an excellent way to help
ensure that putting the right product in the right place will happen. Marketing mix
company objectives.
variables that the firm can used to influence the buyers response.
Product
Price
Price covers the actual amount; the end user is expected to pay for a
product. How a product is priced will directly affect how it sells. The price of
two strategies:
It refers to a cost based method for setting the prices of goods and
determining the cost of their product to them and then adding a percentage on
Yempolaya (1 piece)
Equipment 0.091658
Labor 1.11
Packaging (Cellophane
Wrapper & Transparent
Plastic Box) 1.52
₱ 5.606880222
130%
Selling Price ₱7.288944289
100%
Cost Of Sales ₱ 5.606880222
30%
Profit ₱1.682064067
b. Price Skimming
by setting high price because our product offered is made from organic and
natural ampalaya, in that way the business will earn more profit and attract more
Brand X ₱40
Brand Y ₱20
Brand Z ₱130
Yempolaya ₱30
Place
Place or Placement has to do with how the product will be provided to the
help assess what channel is the most suited to a product. How a product is
assessed by the end user also needs to compliment the rest of the product
strategy.
Distribution Channel
who may sell and contact to wholesalers and also to retailers. The wholesalers
are an individual who act as the intermediary between the manufacturer and the
are quickly delivering to the retailers. The retailer is a business that sells goods
directly to consumer and makes them easier to buy and use products. Retailers
such as CSI, Puregold, Magic and etc., have a direct contact with wholesalers
and manufacturing which is Yempolaya production. The consumers are the final
Promotion
issue. It includes all activities that tell or inform the target customers. The aim of
a. Sales Promotion
Sales Promotion like Flyers, Free Taste, this would help to attract customers
b. Online Advertisement
The proposed business will use social networking activity by making use of
fan page on Facebook.. It is because people nowadays are using online or social
media. This strategy will help the business to recognize and patronize the
product.
PEST Analysis
The proposed business will use the PEST Analysis over other tools
define both formal and informal rules under which the firm must operate.
The business will follow all the regulations to avoid conflict. Also,
also prepares programs to help indigent people and approve certain proposals.
They also practice a moderate level of issuing its permit and other requirements.
Economic Factors - affects the purchasing power of potential customers and the
Our product helps to improve the economy. It will provide employment and
customers, the area of the business will also be known. The proposed business
will operate in peaceful, harmonious, and accessible place which easily attract
Socio – Cultural Factors - includes the demographic and cultural aspect of the
external macro environment. These factors affect customer needs and the size of
The product offered by the proposed business will develop the health
uniqueness of the product also offers a new way to communicate with the
consumers.
develop, enhance and make the operation accessible. The proposed business is
open to the new standard technology to improve more the product. We offer
innovative products and technology is used to promote it like using the social