TARA COEN, BBA

#204 – 13339 102A AVENUE, SURREY, BC, V3T 0C5 ::: (604) 290-8272 ::: TARA@TARACOEN.COM

WORK EXPERIENCE
Imprint Plus Richmond, B.C.
Marketing & Communication Supervisor September 27, 2010 – November 24, 2010
 Prepared trade show marketing activities for distribution via direct and electronic mail
 Created corporate marketing materials such as a Capability Statement, developed a marketing plan
 Supervise Marketing Coordinator & Graphic Designer
Van Houtte Coffee Services Inc. Coquitlam, B.C.
Marketing Coordinator, Pacific Region November 2007 – September 2010
 Manages, creates, and implements a six-figure marketing budget for the six branches in the Pacific Region, while
coordinating directives of Montreal Head Office
 Key member of the Pacific Leadership Team, responsible for leading workshops and presenting marketing activities to
Branch Managers, occasionally running staff-level workshops
 Act as brand manager for the Pacific Region by reviewing public locations for brand consistency, reaching out to high-level
customers to ensure standards were met
 Works directly with the sales team to improve sales materials, proposals, and identify key targets
 Delegated marketing tasks to temporary staff such as mailer preparation and telemarketing activities
 Coordinated with Montreal creative team to carry out vision for local advertising ideas and direct mail initiatives
 Initiated permission-based email marketing to write press releases, newsletters, and invitations to both prospective and
existing customers using Constant Contact.
 Created a unique online portal for customers using WordPress CMS which supported the newsletter and improved
customer communication
 Provides consultation on several national marketing projects
 Created and manages the company Facebook presence
 Initiated monitoring of social networks, like Twitter, to address positive and negative feedback
 Strategizes and coordinates the creation of brand elements for public venues (arenas, cafes, restaurants)
 Solicit, evaluate, and select proposals to support marketing, including; research, signage, printing, promotional items, and
trade show booth materials
 Select and manage all trade show requirements
 Created a ROI tracking method to ensure all marketing resources were being used effectively
 Increased web leads by 80% YOY in last fiscal
The Mega Group Surrey, B.C.
The Mega Group Surrey, BC
Marketing Assistant/Executive Assistant March 2006 – November 2007
 Update and improve marketing materials to improve brand appearance and consistency using InDesign
 Manage PPC account with Google AdWords
 Aid in development and implementation of marketing initiatives
 Write and distribute press releases and newsletters
 Produce and distribute promotional mailers for current and prospective clients
 Headed conversion of CRM database from Maximizer to SageCRM, including design, database preparation, training, and
protocols.
 Directly involved in IT and Marketing decision making
 Solicit and evaluate proposals for web and marketing materials as well as various other required services
CHCS Consulting, LLC Seattle, WA
Consultant 2006 - Contract
 Developed brand strategy recommendations for the entire organization
 Re-writing the website copy to improve marketing effectiveness

HIGHLIGHTED SKILLS

 Thrives in deadline based environments, strives to reach personal and professional goals, organized
 Extremely web savvy, actively participating in social networks and trends. solid understanding of website architecture,
design, and development
 Advanced knowledge in Maximizer, SageCRM, and Microsoft Office, various levels of proficiency in several other programs,
including Acrobat, Photoshop, InDesign, and Internet software.
 Outstanding interpersonal skills, outgoing personality, natural leader, excellent team member
 Self-motivated, takes initiative
 Constant desire to learn and apply new skills
 Strong ability to communicate (written and oral) and teach others
 Well-developed problem solving and planning skills
 Above average computer proficiency, with knowledge in both PC and Mac platforms, Learns and adapts to new software
very quickly

EDUCATION
Kwantlen University College, Surrey B.C. 2004 – 2005
Bachelor in Business Administration – Entrepreneurial Leadership
Kwantlen University College, Surrey B.C. 2000 - 2003
Diploma in Marketing Management