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Business Name: Date:

Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
 Who are the key  How do I produce my  What problems do  What type of experience  What segments do my
stakeholders for my product and/or service? customers have that I does my customer customers fall into?
business?  What key activities do I can solve? expect?  Who are my most
 What benefit can they need to complete to  What products and/or  How can I provide the important customers?
bring to my business? operate my business? services can I offer to right experience to my
 What benefit can I offer  What knowledge, skills solve these? customer?
them? or outside help do I  What benefits do I offer  What type of experience
 Who are the most need to complete the customers? does my competition
important partners? key activities?  What can make a offer?
customer choose a
competitor rather than
my product and/or
Key Resources service? Channels
 What resources do I  What benefits does my  How can I reach my
need to operate my product and/or service customer?
business? offer that my  Are these channels the
 Which resources are the competitor’s doesn’t? best I can use to reach
most important? my customer?
 Which resources do I  Are these channels the
need a backup to so that most cost effective?
I don’t experience a  How do I help customers
stoppage to production to buy a product and/or
and/or supply service?
 How do I provide post-
purchase customer
support?
Cost Structure Revenue Streams
 What types of costs are there in the production and/or supply of my  What revenue streams does my company have?
product and/or service?  What is a customer willing to pay for my product and/or service?
 Which costs are the most expensive?  How does this compare to the cost of production and supply?
 Are there any savings I can make without reducing the quality of the  Is this profitable?
product and/or service of the customer experience?  Are there savings I can make in my costs to improve profitability?

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