Chapter 1 5

University of the Assumption
Senior High School

City of San Fernando
Pampanga
By:
Calma, Russel Cameron D.
Cunanan, Maverick C.
Dungca, Pamela Mae C.
Javier, Adrian Russell R.
Manapsal, Sandralyn B.
Quiambao, Andrei Kyle N.
Tuazon, Kevin Nico Miguel G.
12 – Our Lady of Remedies

Ms. Renee Joy Reyes
University of the Assumption PARKASM CO.
Senior High School
EXECUTIVE SUMMARY
The company’s description, the need identification and the information about the
business can be found in chapter 1. While chapter 2 determines the marketing analysis and target
market. Also, the demand and supply analysis and the marketing plan are included in this
chapter. Moreover, the strategic plan of the business is being discussed in chapter 3. It includes
other information of the company like its SWOT analysis, vision and mission statement,
objectives and the key success factors of the business. Additionally, the comparative profile
matrix along with strategic options, physical layout of business, marketing mix and marketing
calendar also appear in chapter 3. While chapter 4 is about the management plan, it contains the
type of organization of the business, organizational chart, job descriptions and specifications,
hiring process and schedule of employees. Furthermore, the compensations and benefits, uniform
of the employees, salary scale and policy, rules and regulations can be found in this chapter. The
production plan of the business such as process flow, standardized recipe, raw materials and
suppliers, supplies and machineries are tackled in chapter 5. Lastly, chapter 6 is the financial
plan of the business where in its projected sales, depreciation, financial assumption, sales budget,
cost of sales (direct materials) and manufacturing overhead budget are being presented. In
addition, the selling and administration expense budget, financial statement and financial
interpretation and analysis of the business are shown in this chapter.
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TABLE OF CONTENTS
Title Page
Executive Summary
I. Chapter 1
 Introduction
 New identification
 Company Background
 Product and Services
 Industry Analysis
II. Chapter 2
 Overview
 Description of Target Market
 Demand and Supply Analysis
 Marketing Plan
 Recipe Cost Worksheet
 Results
III. Chapter 3
 Overview
 Vision and Mission Statement
 Objectives
 SWOT Analysis
 Key Success Factors
 Comparative Profile Matrix
 Strategic Option and Appropriate Strategies
 Physical Layout of Business
 Marketing Mix
 Marketing Calendar
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IV. Chapter 4
 Types of Organization
 Organizational Chart
 Job Descriptions and Specifications
 Hiring Process
 Schedule of Employees
 Compensation and Benefits
 Employee Uniform
 Employee Salary Scale
 Policy, Rules and Regulations
V. Chapter 5
 Process Flow
 Standardized Recipe
 Raw Materials and Suppliers
 Supplies and Machineries
VI. Chapter 6
 Projected Sales
 Depreciation
 Financial Assumption
 Sales Budget
 Cost of Sales (Direct Materials)
 Manufacturing Overhead Budget
 Selling and Administration Expense Budget
 Financial Statement
 Financial Interpretation and Analysis
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Chapter 1: Introduction and Background
Introduction
Researchers claim that pizza can actually help fight cancer. A study published in the
International Journal of Cancer stated that eating pizza regularly reduced the risk of developing
oesophageal cancer by 59%, throat cancer by 34 % and colon cancer by 26% (Agbo, 2018). It
might seem hard to believe but pizza is healthier than what you think because the tomato sauce
found in a pizza has a lycopene that helps to fight many diseases. Moreover, Chelsey Amer, a
registered dietitian, said that pizza is a healthier and well-balanced breakfast choice than cereal
for it is a good source of some essential nutrients such as fats, carbohydrates and protein that will
provide energy and satiety throughout the morning.
Need Identification
Breakfast is widely recognized as the most valuable meal of the day. Students who take
breakfast are more likely to have favorable nutritious intakes containing higher intake of dietary
fiber, total carbohydrates and lower total fat and cholesterol. However, 17% of students never
take their meal for breakfast at all and one of their reasons is the lack of time (Reuters, 2017).
Students who go to school without taking a breakfast meal will display the highest fatigue level
and will have a lower academic performance due to lack of focus and weak memory.
Furthermore, pizza is indeed a need as it can actually be a perfectly healthy meal that provides
ample nutrition to the body and metabolism. This product will be beneficial to studentsfor it will
keep them full and activeto show a great performance in school.
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Company Background
 History of the Company Name
The company will be named PARKASM Company. The name is a combination of the first
letters of the proponents’ first names (Pamela, Adrian, Russel, Kevin, Andrei, Sandra and
Maverick). The proponents on their own will have brought themselves together to contain a
common goal, which is to make the business successful and profitable.
 History of the Product
In our time, pizza become a part of not only a Filipino appetizer but also a part of their
meal. Some says they love pizza because it makes them happy and satisfied. People eat pizza
because of its taste and others say it is a balance meal; you have your dairy (cheese), vegetables
(tomatoes and other vegetables you put on it), grains (dough/crust), and meats (if you choose to
add).
Pizza is a baked pie of Italian origin consisting of a shallow bread-like crust covered with
seasoned tomato sauce, cheese, and often other toppings such sausage or olive. The word pizza is
believed to be form an Old Italian word meaning “a point”, which in turn became the Italian
word “pizzicare”, which means “to pinch” or “pluck”.
The pizza have been invented by the Phoenicians, The Greeks, or The Romans or anyone,
in fact, who learned the secret of mixing flour with water and heating it on a hot stone. In one of
its many forms, pizza has been a basic part of the Italian diet since the Stone Age. This earliest
form of pizza was crude bread that was baked beneath the stones of the fire.
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After cooking the crust, it was seasoned with variety of different toppings and used
instead of plates and utensils to sop up broth or gravies. It is said that the idea of using bread as a
plate came from the Greek who ate flat round bread called “plankuntos” baked with an
assortment of toppings. It was eaten by the working man and his family because it was a thrifty
and convenient food pizza baked a special pizza with tomato, mozzarella cheese and basil.
Currently, people often love to eat pizza. Though the taste is similar to each other and
most people are health conscious that’s why PARKASM Company came up with the idea of
introducing innovative pizza that intends to upgrade the traditional style of pizza making that
will suit every Filipino taste.
 Logo
PARKASM Company has a round-shaped
logo where in the name of the company is place in the
center and the logo itself shows the realistic style and
color of pizza sticks. The main colors of the
company’s logo are yellow and red, which signify the
victory and potential of the business to offer delicious
pizza. Moreover, it symbolizes the love of the
business in satisfying customers.
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 Location
The PARKASM Company is located inside the
University of the Assumption, specifically in the new
food court, for this place has a greater chance to gain
potential customers.
Product and Services
Pizza is a food that everyone loves to eat and it is very nutritious because of it contains
vegetables like tomato which is an excellent source of vitamin C, K and A. It also consist cheese,
which is rich in calcium. Pizzticks is very distinctive in terms of ingredients since it provides the
needed nutrients of the body. Most of the Filipinos are fond of eating pizza and Pizzticks, which
is an improved product that will entice the customers. This is improved in terms of ingredients,
appearance and taste.
PARKASM Company serves the tasty and delicious pizza sticks that can satisfy
customers’ desires. The company will offer three different flavors; the ham and cheese, peperoni
and hawaiian. The unique taste of the sauce complements in every topping that gives an
incredible taste.
PARKASM Company will provide pizza by putting the needed ingredients in a loaf
bread then roll it to make it looks like a stick, it is an innovative way to attract more customers
since this is new compare to other pizza provider. Moreover, in every container where the
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pizzticks are place, customers will be able to see inspirational quotations that would lighten up
their mood.
In this generation, many people want fast services that is why we offer this easy to eat
and readymade food that can easily fulfilled every customers need. PARKASM Company
focuses on neat and organized environment for the greater upright of its employees and
customers. It also aspires to give the customers a high-class meal while selling it for an
accessible and reasonable price. It desires to give customer satisfaction through continuous
innovation of the product. PARKASM Company will be capable of meeting the needs of
consumer requesting specific modifications to satisfy particular health and diet needs.
Industry Analysis
Everyone agrees that pizza is a food institution. It might be a cheap meal after a game, a
date night, a weekly treat, a quick lunch, or even a breakfast.
As you have probably noticed, there seems to be plenty of parlors, stands, restaurants,
kiosks and counters peddling their own variety of pie. But despite the obvious accessibility of
pizza nearly everywhere, extremely strong demand together with the evolving tastes. More of
today’s pizza eaters want to be able to order online or from their smartphone, both of which are
prohibitively costly to implement for the typical mom-and-pop slices shop. Not only do people
prefer the convenience of digital ordering, studies show that people spend more when they order
online. They are also more likely to order again. Once they have ordered, chain stores can market
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directly to these consumers again. They have also likely saved their payment information and
possibly stored delivery preferences.
The 80 million millennials purchasing pizza were expected to outspend baby boomers by
2017. Not only does this younger crowd look for the healthier options, they also consider
themselves “foodies” – interested in the experience of eating more than the nutrition.
(https://issuu.com/foodandbeveragemagazine/docs/april-2017)
Today’s consumer also wants to frequent a business with a social conscious. They want
to feel good about supporting establishments that focus on sustainability and natural ingredients.
Even Pizza Hut has announced a commitment to reduce their energy and water consumption and
has begun using more environmentally friendly packaging.
Chapter 2: Market Analysis
Overview
Pizzsticks will have three flavors, which are the ham and cheese, pepperoni and hawaiian. It
is different to a regular pizza, instead of a dough as a base for the pizza, it will be a loaf bread.
With that, the product will be less expensive but still have a greater quality.
Description of Target Market
PARKASM Co. is located in the new food court of University of the Assumption. The
potential customers will be the Junior Highschool and Senior Highschool of the university for
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they love to explore and eat something new that is not common for them. In addition, they also
have the greater capacity to try this product since they are fond of eating.
Demand and Supply Analysis
Demand and supply analysis is the study of how buyers and sellers interact to determine
transaction prices and quantities. As we will see, prices simultaneously reflect both the value to
the buyer of the next (or marginal) unit and the cost to the seller of that unit. In private enterprise
market economies, which are the chief concern of investment analysts, demand and supply
analysis encompasses the most basic set of microeconomic tools.
Historical Demand
Year Total Population of Junior
and Senior High School
2013 1 087
2014 1 104
2015 1 122
2016 1 908
2017 2 601
TOTAL 7 822
Source: UAJHS and UASHS Administration Office
The table shows the total population of Junior and Senior High School of the University
of the Assumption from the year of 2013 to 2017. It is clearly demonstrated that the population
of UA High School Department increases every year.
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Projected Demand
Year of Operation Total Projected Demand
2018 2 783
2019 2 978
2020 3 186
2021 3 409
2022 3 648
TOTAL 16 004
Growth Rate: 7% per year
Source: UAJHS and UASHS Administration Office
Based on the UAJHS and UASHS Administration Office, the population of the entire
High School Department will possibly increase to 7% annually.
Historical Supply
Year Little Bites Ate Burger
2013 - -
2014 - -
2015 - 2 700
2016 20 767 5 400
2017 19 968 10 800
TOTAL 40 735 18 900
Source: Geraldine Esguerra (Owner of Little Bites)
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Maria Christina Enrile (Owner of Ate Burger)
Ms. Geraldine Esguerra, the owner of Little Bites, started her business in 2016
while Ms. Maria Christina Enrile, the owner of Ate Burger, started hers one year ahead to
Ms. Geraldine. The table illustrates that Little Bites has a total supply of 40 735 within 2
years while Ate Burger has 18 900 in her first 3 years.
Projected Supply
Year of Operation Little Bites Ate Burger
2018 19 200 21 600
2019 18 432 32 400
2020 17 695 48 600
2021 16 987 72 900
2022 16 308 109 350
TOTAL 88 622 284 850
GROWTH RATE -4% per year 50% per year
Source: Geraldine Esguerra (Owner of Little Bites)
Maria Christina Enrile (Owner of Ate Burger)
According to Ms. Geraldine Esguerra, the owner of Little Bites, the sales of their product
decreases 4% each year due to the several competitors that offer same value of product but with
a cheaper price. On the other hand, Ms. Maria Christina Enrile, the owner of Ate Burger, said
that the sales of their product doubled each year. Their customers’ retention rate tends to increase
because they provide good service and good quality of product that is budget friendly.
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Demand – Supply Analysis
Ate Burger and Little Bites
Year Demand Supply Supply D-S Gap Percent
(Ate (Little Unsatisfied
Burger) Bites)
Past
2013 1 087 3 - 1 084 99.72%
2014 1 104 6 - 1 098 99.46%
2015 1 122 12 - 1 110 99%
2016 1 908 23 86 1 799 94%
2017 2 601 45 83 2 473 95%
Projected
2018 2 783 90 80 2 613 94%
2019 2 978 180 77 2 721 91%
2020 3 186 360 74 2 752 86%
2021 3 409 720 71 2 618 77%
2022 3 648 1440 68 2 140 59%
The table displays the historical and projected demand from the year of 2013 to 2022 and
it shows the increasing number of demand every year. The percentage of the unsatisfied
population of Little Bites is decreasing annually due to the increasing number of supply.
Moreover, the table shows that the supply of Ate Burger doubles annually but the supply of
Little Bites is constantly decreasing.
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Marketing Plan
The PARKASM Co. used the cost-based pricing strategy; it is a pricing method in which
a fixed sum or a percentage of the total cost is added (as income or profit) to the cost of the
product to arrive at its selling price. This pricing scheme will charge the product 55% higher
than the expenditures. It is the most precise pricing strategy since it covers all the expenses and
at the same time, it will gain more profit. Furthermore, in this pricing strategy, loss of the
company will be avoided.
The proponents will promote the product through social media. There are promotions that
are in Facebook, it will be obtainable from time to time to encourage people to share the
Facebook page of the company with their friends and classmates. The page will have a goal to
convince people to visit the stall and develop the connection between existing customers.
Another form to advertise the product is by using print ads, tarpaulin will used to make people
aware about the product.
The proponents themselves will deliver the service by dividing the task to each member.
Moreover, it will be divided according where their skills be more effective to use.
The company will always maintain the cleanliness and organization inside the stall
including the equipment. With that, the potential customers will be persuaded to purchase the
product for they have the assurance that it is clean and free from bacteria.
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Recipe Cost Worksheet
Recipe Name: Hawaiian Pizzsticks
Yield: 132 sticks Portion Size: 10 inches
Ingredients Quantity Purchase Price Unit Cost Extension Cost
Del Monte 1000 grams Php 85/1000g .085 85

(Italian Style)
Bread loaf (Pinoy 2700 grams Php 35/450g .0778 210

Tasty)
Pineapple Tidbits 834 grams Php 84/834g .1007 84
Ham 250 grams Php 40/250g .16 40
Cheese 180 grams Php 50/180g .2778 50
Onion 200 grams Php 15/200g .075 15

Garlic 100 grams Php 17/100g .17 17
Cooking Oil 2000 grams Php 55/1000g .055 110
Bread Crumbs 460 grams Php 29/230g .1261 58
Egg 12 pcs Php 5/1 pc .4545 60
TOTAL COST Php 729
Portion Cost = Total Cost ÷ Total Yield 45% = food cost
= 729 ÷ 132
= 5.52 per pizzsticks
Cost per Serving = 5.52 x 3 pieces
= 16.56
Plus Packaging = 16.56 + 1. 32
= 17.88
Selling Price = 17. 88 ÷ 45%
= 39.73 or 40 php per 3 pizzsticks
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Recipe Name: Pepperoni Pizzsticks

(Italian Style)

Tasty)
Pepperoni 250 grams Php 75/250g .30 75

Egg 12 pcs Php 5/1 pc .4545 60
TOTAL COST Php 730
= 730 ÷ 132
= 16.59
= 17.91
Selling Price = 17.91 ÷ 45%
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Recipe Name: Ham and Cheese Pizzsticks

(Italian Style)

Tasty)
Ham 250 grams Php 40/250g .16 40

Egg 12 pcs Php 5/1 pc .4545 60
TOTAL COST Php 695
= 695 ÷ 132
= 15.81
= 17.88
Selling Price = 17. 13 ÷ 45%
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RESULTS
95.2 % of the respondents from the University of the Assumption are Senior High School
while 4.8% are from Junior High School.
98.1% of the respondents said that they are fond of eating pizza. The company will
provide an affordable pizza.
44.9% of the respondents that they are frequently eating pizza. In action with this, the
company will provide enough pizza to satisfy the potential customers. Moreover, they are going
to enhance the quality of the product but with an affordable price.
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50.9% of the respondents preferred a Hawaiian kind of pizza while 32.1% answered
peperoni flavor. Therefore, the company will to offer a Hawaiian as their main flavor and will
just add extra flavor like Peperoni.
54.7% of the respondents can consume 3-4 slices of pizza. Thus, the company will make
sure to satisfy the need of every potential costumer by providing an enough pizza sticks.
55.2% of the respondents favored a thin crust of pizza while, 44.8% preferred a thick
crust of pizza. In action with this, the company will offer both thin and thick crust of pizza stick
so all customers will be satisfied.
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74.5% of the respondents wants to put hot sauce on their pizza so the company will have
a hot sauce as their add-ons.
34.3% of the respondents rated 60-80% as their possibility to purchase pizza stick while
33.3% answered 90-100%. The company will offer a promo to gain more customers.
73.6% of the respondents are willing to pay 0-30 php for pizza sticks. The company’s
price for the pizza sticks is 23 php per 5 pieces which is appropriate on the results.
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51.4% of the respondents answered that they will frequently/regularly purchase pizza
sticks. The company’s stall will be available during weekdays or school days since they said to
purchase regularly.
95.3% of the respondents said that pizza stick will become popular in the University of
the Assumption. The company’s location is in the University of the Assumption since the
respondents mentioned that it can be popular in the chosen location.
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Chapter 3: Strategic Planning
Overview
The PARKASM Company is made of different individuals who want to satisfy the
people through the proposed product, which is pizzsticks that serves not just tasty recipe but also,
offers the most outstanding service to the customers. Moreover, the company aims not only to
maximize profit but also to have a good relationship to its customers and employees.
Vision
The PARKASM Company envisions itself as one of the leading pizza providers in
Pampanga within 5 years that serves not only tasty recipes but also offers the most outstanding
service to its customers.
Mission
The PARKASM Company centralizes on satisfying each customers’ desire on pizza that
they may try, enjoy and adore the taste of the products. In addition, it will provide the outmost
service to uphold and surpass the customers’ expectations.
Objectives
PARKASM aims to satisfy the customer’s needs. Moreover, the specific objectives of the
company will be the following:
 Be locally acknowledged by the people within 3 years
 Increase customer retention rates within 3 months
 Expand and strengthen the business in 5 years
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SWOT Analysis
SWOT analysis is a framework for identifying and analyzing the internal and external
factors that can have an impact on the viability of the company and its product.
STRENGTHS WEAKNESSES
 Unique appearance  Limited food choices
 Offers quality of food and friendly  Since it has just started, the business
service still unfamiliar to people.
 Product is budget friendly
OPPORTUNITIES THREATS
 The number of people around the  Competitors offering the same
said location is also an opportunity. product line entering the school.
 More individual patronizing pizza.  Natural disasters are also considered
threats.
Key Success Factors
 Advertise our product to the people who like pizza, with that we can make sure already
that we will have customers. Advertisement also is one of the most effective way to reach
other people since nowadays it is easy to advertise online thru social media and we will
use that advantage.
 Maintain the good quality. If we want to have loyal customers, we will have to maintain
the quality of our product so the customers will buy our product the next time.
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 One of the ways to make sure our business will be successful is to make sure the
operations are flowing nicely that each tasks are divided equally where their strength can
use fully.
Comparative Profile Matrix
Comparative profile matrix is an essential strategic management tool to compare the
company with its competitors. It shows the clear picture to the company about its strong points
and weak points relative to the competitors.
Criteria PARKASM Co. Little Bites Ate Burger
Product Pizza Sticks Burger Burger
Price 13 - 14 php each 35 php each 30 php each
Place University of the University of the University of the
Assumption Assumption Assumption
Promotion Social Media Tarpaulin Tarpaulin
Tarpaulin
Distribution Direct Selling Direct Selling Direct Selling
Strengths and STRENGTHS STRENGTHS STRENGTHS
Weaknesses 1. Unique 1. Fast service 1. Friendly service
appearance WEAKNESSES 2. Price of the
2. Offers quality of 1. The product is too products are
food and friendly expensive for its affordable.
service value. WEAKNESSES
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3. Product is budget 2. Untidy working 1. The space of the
friendly area stall is not enough
WEAKNESSES for the customers.
1. Limited food
choices
2. Since it has just
started, the
business still
unfamiliar to
people.
Strategic Option and Appropriate Strategy
Cost Leadership
The PARKASM Co. will use this strategy to set itself apart from its competitors. In this
strategy, the company project itself as the low cost provider. It will constantly work on reducing
cost at every level to remain competitive. Moreover, the company will do a cost cutting by
having a low cost supplier so that the product can be offer with cheaper price. The packaging
will also be less expensive but with acceptable quality.
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Physical Layout
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Marketing Mix
 Product
PARKASM Company serves the tasty and delicious pizza sticks that can satisfy
customers’ desires. The company will offer four different flavors; the ham and cheese, all meat,
peperoni and hawaiian. The unique taste of the sauce complements in every topping that gives an
incredible taste.
Pizza is a food that everyone loves to eat and it is very nutritious because of it contains
vegetables like tomato which is an excellent source of vitamin C, K and A. It also consists
cheese, which is rich in calcium. Pizzticks is very distinctive in terms of ingredients since it
provides the needed nutrients of the body. Most of the Filipinos are fond of eating pizza and
Pizzticks, which is an improved product that will entice the customers. This is improved in terms
of ingredients, appearance and taste.
 Price
The selling of the product is Php 38.00 - 40.00 for every three pizzsticks. The
PARKASM Co. used the cost-based pricing strategy; it is a pricing method in which a fixed sum
or a percentage of the total cost is added (as income or profit) to the cost of the product to arrive
at its selling price. This pricing scheme will charge the product 55% higher than the
expenditures. It is the most precise pricing strategy since it covers all the expenses and at the
same time, it will gain more profit. Furthermore, in this pricing strategy, loss of the company will
be avoided.
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 Promotion
The proponents will promote the product through social media. There are promotions that
are in Facebook, it will be obtainable from time to time to encourage people to share the
Facebook page of the company with their friends and classmates. The page will have a goal to
convince people to visit the stall and develop the connection between existing customers.
Another form to advertise the product is by using print ads, tarpaulin will used to make people
aware about the product.
 Place
The PARKASM Company is located inside the University of the Assumption,
specifically in the new food court, for this place has a greater chance to gain potential customers.
 People
The potential customers will be the Junior Highschool and Senior Highschool of the
university for they love to explore and eat something new that is not common for them. In
addition, they also have the greater capacity to try this product since they are fond of eating.
 Packaging
Product packaging must be appealing in order to attract and hold the consumers’ eye and
attention, and serve as an efficient and functional shipping container. The PARKASM Company
used paper instead of plastic in packaging the product for it promotes an environmental
sanitation and ecological balance. Moreover, the packaging itself contains the company’s logo
and an inspirational quotation for the customer to find it more attractive.
 Processing
PARKASM Co. will offer an outmost service and show honesty to its customers.
Moreover, people want to be heard and understood, it is critical to listen to what people are
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saying to ensure we truly understand their needs. PARKASM Co. will make sure to listen to
their customers, anticipate their needs and provide prompt, friendly service.
Marketing Calendar
Month Marketing Marketing Time and Participants Cost of Expected
Activity Objective Frame Activity Outcome
Duration
January “Resumption To maximize Promo is Junior High 20 × 1 = 20 It will earn
Day” profit. only good School and 20 × 42 = profit.
The on the Senior High 840
resumption opening School 840 × .15 =

day of the day. 126
business will
depends on
the
resumption
day of
classes. For
the first 20
students who
will purchase
pizzsticks
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will have a 15
% discount
for every 3
pizzsticks.
February “Color For To February 13 Junior High 15 × 3 = 45 It will get
Your Heart” encourage – 15, 2020 School and 45 × 14 = the attention
For the first students to Senior High 630 of the
15 students purchase the School potential
who have any products. customers
red item with and
them will persuaded
receive one to purchase.
pizzsticks if
they purchase
3 pizzticks.
June “Back To To make June 5 – 7, Junior High 20 × 3 = 60 It will be a
School students be 2019 School and 60 × 42 = good start
Promo” familiar with Senior High 2520 for the
For every 20 the products School 2520 × .10 business to
students who of the = 252 be known
will purchase business. and to have
3 pizzsticks a good
will get a relationship
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10% with the
discount. potential
customers.
August “Banyagang To persuade August 5 – Junior High 15 × 5 = 75 It will get
Filipino” students to 9, 2019 School and 75 × 14 = the attention
A piece of buy the Senior High 1050 of the
paper with an products and School potential
English word to promote customers
written on it the Filipino and
will be given language. persuaded
to first 20 to purchase.
students who
will purchase
an order of
pizzsticks,
and if they
translated it in
Filipino word
correctly,
they will get
an extra
pizzticks!
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September “Panalong To earn Promo will Junior High 20 × 5 = It will
Sarap” profit. only be for School and 100 maximize
For the first 5 days and Senior High 100 × 42 = profit.
15 students will run School 4200
who won in right after 4200 × .15

any game in the = 630
the intramurals.
university,
they will get a
15% discount
for every 3
pizzsticks.
Just bring a
certificate or
any evidence
that they have
won.
December “Lucky To convince December 2 Junior High 5 × 3 = 15 It will get
Pizzsticks” students to – 4, 2019 School and 15 × 42 = the attention
Every 3 try and Senior High 630 of the
pieces of purchase the School 630 × .10 = potential
pizzsticks products. 63 customers
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have a and
number on it 5 × 3 = 15 persuaded
and every 15 × 6 = 90 to purchase.
numbers have
a 63 + 90 =
corresponding 153
promo or
prize. (1 = 10
% discount
and 2 =
ballpen)
Valid for the
first 10
students only.
Chapter 4: Management Plan
Type of Organization
The PARKASM Company is a partnership type of business. It is owned by two
individuals that will contributes resources to form the business and share responsibilities in
running it. The owner of the business are Sandralyn B. Manapsal and Pamela Mae C. Dungca, all
the profits of the business will be divided according to their agreement. The burden of work is
shared only among the partners. Thus, the business will run according to the decision and
resolutions of the owners.
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Organizational Chart
2 Manager (Owner)
Cashier
Cook
Job Descriptions and Specifications
Manager
 Oversee and supervise the company’s activities and employees.
 Provide strategies for the development of the business.
 Organize and coordinate the entire business operation.
 Assess overall company performance against objectives.
 Ensure the company obey to legal rules and regulations.
 In case of unexpected leave of the employee, they will be the one to handle their task or
position.
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Cook
Job Description
 Prepare the recipe of the business that will give the customers’ satisfaction.
 Cooking order according to food health and safety standards.
 Handling multiple orders at one time.
 Ensuring each guest order has the correct food and sides.
 Sanitizing and cleaning workstations and utensils.
 Storing all food properly.
Specification
 Male or Female
 Proven experience as cook
 Ability to multitask, prioritize and manage time efficiently
 Ability to follow all sanitation procedures
 Excellent physical condition
Cashier
Job Description
 Handle cash transactions with customer.
 Pleasantly deal with customers to ensure satisfaction.
 Greet customers.
 Maintain a clean workspace.
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Specification
 Male or Female
 Customer service or cashier experience
 Basic math skills
 Attention to detail
 High level of energy with strong customer service skills
Hiring Process
In selecting of employees, the goal is to hire and retain the most qualified individual.
Job Posting Application Form Interview
Acceptance Deliberation Background Check /

Investigation
Medical Orientation and

Training
Steps in Hiring
1. Spread the word of the job opening through poster, flyer and social media.
2. Applicants submit the application form.
3. After verifying the information of the applicant, the applicants who passed will undergo
of an interview with the manager.
4. The information about the applicant will be investigated if it is valid.
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5. A discussion between the owner and manager will be held to ensure final decisions.
6. An email will be send to the applicant chosen for the job position.
7. The applicants who are chosen as the best suited in the position will undergo in a medical
examination.
8. The newly hired employees will be oriented about the policy of the business. After
orienting the newly hired employees, they will be assigned to the usual operation of the
business.
Hiring Requirements
a) Resume with 2×2 picture
b) College diploma for cook and high school diploma for cashier
c) Transcript of records
d) Barangay Clearance
e) Police / NBI Clearance
f) TIN
g) SSS Number
h) Philhealth Number
i) Pag-ibig Number
j) Copy of Authenticated Birth Certificate
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Schedule of Employees
Employees Sunday Monday Tuesday Wednesday Thursday Friday Saturd
ay
Cook Rest 6am – 5pm 6am – 5pm 6am – 5pm 6am – 5pm 6am – 5pm Rest
Day Day
Cashier Rest 6am – 5pm 6am – 5pm 6am – 5pm 6am – 5pm 6am – 5pm Rest
Day Day
Compensation and Benefits Policy
A well-designed compensation and benefits plan helps to attract, encourage and retain
talent in your firm. It is one of the most important negotiation points between an employer and
their employees. Moreover, it makes employees satisfied because they get fair rewards in
exchange of their service.
Compensation
Employee compensation take many different forms. When thinking of it, the type that most
often comes to mind is cash, which includes salaries, wages, commissions or income. In
addition, compensation is the employer’s feedback for an employee’s work.
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Benefits
Nowadays, employees are not willing to work for the cash only, they expect extra and this
extra is known as the employee benefit. The benefits giver by PARKASM Co.to its employees
are the following:
 Retirement Pay
 Overtime Pay
 Leave Benefits (Maternity & Paternity)
 13th Month Pay
Exemptions on Benefits
- Retirement pay will be given to the employees upon the age of 60 years and more who has
served the restaurant for at least 5 years.
- Overtime pay will be given as an additional compensation equivalent to the regular wage plus
at least 25% premium.
- Leave benefits include maternity leave and paternity leave.
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Employee Uniform
Employee Salary Scale
Position No. of Employee No. of Working Monthly Annual
Days Compensation Compensation
Cook 1 20 10 000 php 100 000 php
Cashier 1 20 8 000 php 80 000 php
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Policy, Rules and Regulations
It is the intent of PARKASM Company to create and sustain an environment in which
employees feel a personal commitment to maintain the highest moral and ethical work standards
while meeting the business objectives of the company. The basic code of conduct is to require
that all employees adhere to the following:
 Each employee must act in accordance with the company’s policies, orders, rules,
regulations, guidelines etc. applicable from time to time.
 Employees should be able to perform their work in an efficient and acceptable manner.
 Employees should be respectful of the rights and safety of others in contributing to an
environment free from harassment, intimidation, and violence.
 Dress code is to be followed strictly. Employees must wear their uniforms at locations
where uniforms are required. They are expected to look neat and presentable while on the
job.
 Employees should come on time, if they will be late or absent from work they must inform
their manager at least two (2) hours prior to normal starting time.
 No employee shall be under the influence of alcoholic beverages during work hours.
 Employees must keep the working area sanitized and clean.
 Designated break times are assigned to have meals.
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Chapter 5: Production Plan
Process Flow
LISTEN
SMILE & BE
FRIENDLY
TAKE THE
EXTRA
STEP
BE HONEST
KEEP IN TOUCH
The following are the steps to provide customers with exceptional customer service:
1. Listen
People want to be heard and understood. It is critical to listen to what people are
saying to ensure we truly understand their needs. Simply by listening to our customers, we
can anticipate their needs and provide prompt, friendly service. The same goes for your
business.
2. Smile & Be Friendly
The most basic rule of customer service and the most important. Even smiling when
answering the phone projects a friendly attitude.
3. Take That Extra Step
Opening a door, carrying products out to a vehicle, offering a beverage to a customer
or business associate while they wait, making deliveries to customers businesses; it does not
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Senior High School
take much to improve someone’s day and leave a lasting impression.
4. Be Honest
No one knows everything about everything. Even the experts. If there is something
we do not know or are unable to answer, we find a resource that does. Be honest with your
customer and explain that you will find the answers they are seeking. They will appreciate
your honesty and that you are taking that extra step for them.
5. Keep In Touch
People appreciate follow-ups. A call to let them know when their purchase will be
arriving, or a follow up after the job is done to ensure that they were satisfied with their
product or service that they received.
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Standardized Recipe
Hawaiian Pizzticks Yield: 132 sticks

(Italian Style)
Bread loaf 2700 grams Php 35/450g .0778 210

(Pinoy Tasty)
Pineapple Tidbits 834 grams Php 84/834g .1007 84
Ham 250 grams Php 40/250g .16 40

Egg 12 pcs Php 5/1 pc .4545 60
TOTAL Php 729
COST PER PORTION Php 5.52
COST PER SERVING Php 16.56
PACKAGING Php 16.56 + 1.32
= 17.88
SELLING PRICE Php 40.00
Pizza Sauce
1. Chop some onion and garlic then set it aside.
2. Preheat the pan then put the tomato sauce. Stir the tomato sauce for at least 1 minute.
3. Then put the chopped onion and garlic.
4. Then cook the pizza sauce for at least 3-4 minutes or until the ingredients dissolves.
Pizza Sticks
1. Flatten the bread loaf using the rolling pin then lay it in a clean and flat surface
2. Then use a spoon to put the tomato sauce on the flatted bread loaf.
3. After putting the pizza sauce, add the ham, cheese and the tidbits pineapple.
4. Roll the bread loaf to form a pizza stick then dip it with egg and breadcrumbs.
5. Put it in the frying pan then wait until it cooked.
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Pepperoni Pizzticks Yield: 120 sticks

(Italian Style)

(Pinoy Tasty)
Pepperoni 250 grams Php 75/250g .30 75

Egg 12 pcs Php 5/1 pc .4545 60
TOTAL Php 730
= 17.91
Pizza Sauce
Pizza Sticks
3. After putting the pizza sauce, add the cheese and pepperoni.
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Ham and Cheese Pizzticks Yield: 132 sticks

(Italian Style)

(Pinoy Tasty)
Ham 250 grams Php 40/250g .16 40

Egg 12 pcs Php 5/1 pc .4545 60
TOTAL Php 695
= 17.13
Pizza Sauce
Pizza Sticks
3. After putting the pizza sauce, add the ham and cheese.
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Raw Materials and Suppliers
Raw Materials Description Source
Onion An edible bulb with a San Fernando Public Market
pungent taste and smell. Used (Old and New)
in cooking
Garlic Garlic is an herb that is San Fernando Public Market
grown around the world. That (Old and New)
can be used in cooking
Cheese A dairy product derived from San Fernando Public Market
milk that is produced in a (Old and New)
wide range of flavors,
textures, and forms by
coagulation of the milk
protein casein. It comprises
proteins and fat from milk.
Tomato Sauce Refers to a large number of San Fernando Public Market
different sauces made (Old and New)
primarily from tomatoes,
usually to be served as part of
a dish, rather than as a
condiment.
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Pepperoni An American variety of SM Supermarket
salami, made from cured pork (Downtown and Pampanga)
and beef mixed together and
seasoned with paprika or
other chili pepper. Pepperoni
is characteristically soft,
slightly smoky, and bright red
in color.
Pineapple Tidbits Sliced pineapples San Fernando Public Market
(Old and New)
Bread Loaf A shaped mass of baked SM Supermarket
bread that is usually sliced (Downtown and Pampanga)
before eating.
Ham Pork from a leg cut that has San Fernando Public Market
been preserved by wet or dry (Old and New)
curing, with or without
smoking. As a processed
meat, the term "ham"
includes both whole cuts of
meat and ones that have been
mechanically formed.
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Cooking Oil A plant, animal, or synthetic San Fernando Public Market
fat used in frying, baking, and (Old and New)
other types of cooking.
Bread Crumbs A very small pieces of dried San Fernando Public Market
bread, especially used in (Old and New)
cooking.
Egg A food product produced San Fernando Public Market
from poultry that is used as (Old and New)
both an ingredient and a main
dish for baked foods.
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Equipment, Furniture and Utensils Supplies
Equipment and Source Quantity Cost per unit Amount
Utensils
Supplies
Gas Stove K11 1 pc. 1,630 1,630
Food Glass Shopee 1pc. 2,799 2,799
Stante
Cooking Knife K11 2 pcs. 40 80
Chopping Board K11 1 pc. 35 35
Frying Pan 167 2 pcs. 85 170
HYPERMART
Spatula K11 2 pcs. 80 160
Spoon K11 2 pcs. 35 70
Plate K11 2 pcs. 15 30
Mixing Bowl K11 2 pcs. 45 90
Rolling Pin Shopee 1 pc. 65 65
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Senior High School
Office and Cleaning Supplies
Office and Source Quantity Cost per unit Amount
Cleaning
Supplies
Cash Columnar La Creation 1 pc. 35 35
Notebook
Ballpen La Creation 2 pcs. 6 12
Dishwashing GQ Square 5pcs. 20 100
Liquid Market
(MaxGlow)
Sponge K11 2 pcs. 5 10
Rag K11 3 pcs. 5 15
Broom Old Public 2 pcs. 65 130
Market (CSFP)
Dust Pan K11 2 pcs. 35 70
Garbage Can K11 1 pcs. 30 30
Garbage Plastic K11 15 pcs. 3 45
51

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University of the Assumption

Senior High School

12 – Our Lady of Remedies

interpretation and analysis of the business are shown in this chapter.

Chapter 1: Introduction and Background

provide energy and satiety throughout the morning.

keep them full and activeto show a great performance in school.

 History of the Company Name

common goal, which is to make the business successful and profitable.

 History of the Product

word “pizzicare”, which means “to pinch” or “pluck”.

will suit every Filipino taste.

PARKASM Company has a round-shaped

logo where in the name of the company is place in the

color of pizza sticks. The main colors of the

company’s logo are yellow and red, which signify the

victory and potential of the business to offer delicious

pizza. Moreover, it symbolizes the love of the

business in satisfying customers.

The PARKASM Company is located inside the

University of the Assumption, specifically in the new

food court, for this place has a greater chance to gain

Product and Services

appearance and taste.

date night, a weekly treat, a quick lunch, or even a breakfast.

possibly stored delivery preferences.

has begun using more environmentally friendly packaging.

Chapter 2: Market Analysis

Description of Target Market

Demand and Supply Analysis

analysis encompasses the most basic set of microeconomic tools.

Year Total Population of Junior

and Senior High School

Source: UAJHS and UASHS Administration Office

of UA High School Department increases every year.

Year of Operation Total Projected Demand

Growth Rate: 7% per year

Source: UAJHS and UASHS Administration Office

High School Department will possibly increase to 7% annually.

Year Little Bites Ate Burger

2016 20 767 5 400

2017 19 968 10 800

TOTAL 40 735 18 900

Source: Geraldine Esguerra (Owner of Little Bites)

Maria Christina Enrile (Owner of Ate Burger)

years while Ate Burger has 18 900 in her first 3 years.

Year of Operation Little Bites Ate Burger

2018 19 200 21 600

2019 18 432 32 400

2020 17 695 48 600

2021 16 987 72 900

2022 16 308 109 350

TOTAL 88 622 284 850

GROWTH RATE -4% per year 50% per year

Source: Geraldine Esguerra (Owner of Little Bites)

Maria Christina Enrile (Owner of Ate Burger)

Demand – Supply Analysis

Ate Burger and Little Bites

Year Demand Supply Supply D-S Gap Percent

(Ate (Little Unsatisfied

2013 1 087 3 - 1 084 99.72%

2014 1 104 6 - 1 098 99.46%

2015 1 122 12 - 1 110 99%