FAB ‘N J PANDESAL

PRODUCT AND SERVICES:

Pandesal is a slightly sweet, soft, and fluffy white bread roll that tastes
amazing. It is the most common bread here in the Philippines. Our Pandesal offers
two different kind of flavor which is Malunggay and Ordinary Pandesal.

MISSION:

-To provide clean and comfortable service to the customers.

-To establish good relationship with the clients.

VISION:

Our vision is to be known as the most delicious Bakery in Butuan City.

OBJECTIVES

Long-term Objectives

 To be known as the most affordable Bakery Shop in the Butuan City.

 Increase market share.

Short-term Objectives

 Attract and maintain customers

 Provide customers satisfaction
 To gain profit
 Increase brand awareness

PROPOSED LOCATION

The plant location will be at Purok Mabungahon-II Barangay Pagatpatan

Butuan City, Agusan Del Norte.
TARGET MARKET

Segmentation

Ages between 5-60 years of age. It could be any gender.

Targeting

Residence around Purok Mabungahon-II Barangay Pagatpatan

Butuan City, Agusan Del Norte.

Positioning

“Pandesal, good taste for everyone”

SAMPLE SIZE

Due to the large amount of people that may become the possible
customers got at least 30 respondents from the residence of Purok Mabungahon-
II Barangay Pagatpatan Butuan City, Agusan Del Norte.

SAMPLE TECHNIQUES
The sampling procedure used in the study is convenience sampling.
Convenience sampling also called availability sampling is a non-probability
sampling techniques used to create a sample as per ease of access. The data was
gathered through the availability of respondent.

SURVEY QUESTIONARE
1. Which do you prefer malunggay or Ordinary Pandesal?

Malunggay Pandesal 14 47%

Ordinary Pandesal 16 53%
 47%
53%

Malunggay pandesal Ordinary Pandesal

2.When is the last time you buy Pandesal?

Last Day 14 47%

Last Week 7 23%
Last Month 5 17%
Last Year 4 13%

13%

17% 47%

23%

Last Day Last Week Last Month Last Year

3.If we sell pandesal in this specific place, would you buy?

23%

77%

YES NO
 YES 23 77%
NO 7 23%
4.How much do you spend on buying Pandesal?

10 pesos 9 30%
20 pesos 9 30%
30 pesos 6 20%
50 pesos 6 20%

20%
30%

20%

30%

10 pesos 43% 20 pesos 30 pesos 50 pesos

57%

1 time a day 2 times a day

5. In a day, how often do you buy pandesal?

1 time a day 17 57%

2 times a day 13 43%

6. How many Pandesal would you buy?

10 pieces 9 30%
15 pieces 11 37%
30 pieces 10 33%
 33% 30%

37%

10 pieces 15 pieces 30 pieces

7. In a week, how often do you buy Pandesal?

Once a week 6 20%

Twice a week 10 33%
Thrice a week 14 47%

20%

33%

1.4

once a week twice a week thrice a week

MARKET ANALYSIS

Percentage of Willingness

WILLING FREQUENT
YES NO ONCE A TWICE A THRICE A
WEEK WEEK WEEK
Malunggay 11% 19% 27%
Ordinary 13% 19% 25%
 MARKETING STRATEGY

PRODUCT

Our product is Pandesal that offers 2 different flavor which is the

Malunggay and Ordinary Pandesal. It is delicious and healthy and affordable. The
product Pandesal will be serve in just a couple of minutes.

PRICE

The pricing of Pandesal depend on the suggested price of the consumer

base on the research we conducted and also cost made by purchasing raw
materials including the transportation expense and other expenses that will be
included in the product of Pandesal.

PLACE

The business will be located at Purok Mabungahon-II Barangay Pagatpatan

Butuan City, Agusan Del Norte.

PROMOTION

We will use food testing as our way of promoting our product , and also we
will use social media to gain more buyers and spread brand awareness.
 TECHNICAL ASPECT

EQUIPMENTS QUANTITY PRICE TOTAL COST LIFE

Bread 1 10,218.90 10,218.90 10 YEARS

Machine
Bread Pan 5 75.00 375.00 5 YEARS
Dough Scraper 2 249.00 498.00 3 YEARS
Farinograph 1 357.56 357.56 3 YEARS
Lame 2 510.80 1,021.6.00 5 YEARS
Peel 2 250.00 500 3 YEARS
Strand Mixer 1 275.00 275.00 4 YEARS
Measuring 5 77.00 385.00 3 YEARS
Cup
Measuring 5 50.00 250.00 4 YEARS
Spoon
Mixer 1 750.00 750.00 4 YEARS
Oven 1 3,500.00 3,500.00 8 YEARS
Spatula 2 100.00 200.00 3 YEARS
Rolling Pin 5 88.00 440.00 7 YEARS
Sausepan 2 198.00 396.00 3 YEARS
Serrated Knife 5 73.00 365.00 4 YEARS
Ruler 5 50.00 250.00 6 YEARS
Mixing Bowl 3 140.00 420.00 3 YEARS
Baking Sheets 3 65.00 195.00 4 YEARS
Total: P20,022.06
 MANAGEMENT ASPECT

This chapter is about organization arrangement of the business. The

management aspect shows a clear identification of responsibilities or duties.

FORM OF OWNERSHIP

This type of business is a partnership which is; partners share and invest
knowledge, skills, or talents.

ORGANIZATIONAL CHART

OWNERS

AI BAGUIO DEASY MAE JARDELOZA

PRODUCTION MANAGERS
JB

Quennie Fortun Julia Nakila

BOOK KEPPER/CASHIER

Arabella Adobas

WAITRESS BREAD MAKER

STAFF STAFF
Submitted by:

AI BAGUIO, DEASY MAE JARDELOZA, QUENNIE FORTUN, JULIA NAKILA, ARABELLA ADOBAS