Republic of the Philippines

Department of Education
Region VIII – Eastern Visayas
Schools Division of Calbayog City
CALBAYOG CITY NATIONAL HIGH SCHOOL
SCHOOL ID: 313801

SHOPPING MALLS EMERGENCE: AN ANALYSIS ON THE EFFECTS TO

LOCAL BUSINESS ENTREPRENEURS
IN CALBAYOG CITY

A Research Paper
Presented to
Calbayog City National High School
Senior High School Department
Calbayog City

In Partial Fulfillment of the Requirements

In Practical Research 1

by:

Custodio, Jonette Rosario L. Olojan, Cyramae F.

delos Santos, Angelica C. Pandong, Erica P.
Lloyd, John Bernard Florence B. Richardson, Lynmae C.
Macaloyos, Erica M. Ybalan, Ma. Ivy P.
Mancol, Shaina Marie R. Zilmar, Leonil G

March, 2019.

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 APPROVAL SHEET

This Research, entitled SHOPPING MALLS EMERGENCE: AN ANALYSIS ON

THE EFFECTS TO LOCAL BUSINESS ENTREPRENEURS IN CALBAYOG CITY,
prepared and submitted by Jonette Custodio, Angelica delos Santos, John Bernard
Florence Lloyd, Erica Macaloyos, Shaina Mancol, Cyra Olojan, Erica Pandong, Lynmae
Richardson, Ma. Ivy Ybalan, and Leonil Zilmar in partial fulfillment for the course
requirement in Practical Research 1 has been examined and recommended for
acceptance and approval for ORAL EXAMINATION.

RESEARCH COMMITTEE

CALICK D. ARRIETA, Ph.D.

Principal II

JUDITH S. FORTALEZA, MAEd CESAR A. CONQUILLO JR. , MAEd

Member. Member

JASMIN A. ARESGO, MAEd ANGELICA GRACE R. LOPEZ,LPT

Member Member

WARREN B. ERROJO, MBA

Adviser

PANEL OF EXAMINERS

CALICK D. ARRIETA, Ph.D.

Principal II
JUDITH S. FORTALEZA, MAEd CESAR A. CONQUILLO JR. , MAEd
Member. Member

JASMIN A. ARESGO, MAEd ANGELICA GRACE R. LOPEZ,LPT

Member Member

WARREN B. ERROJO, MBA

Adviser

Approved by the committee on Oral Examination with a grade of ________.

Accepted and approved in partial fulfillment for the course requirement in Practical
Research 1.
CALICK D. ARRIETA, Ph.D.

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 Principal II
ABSTRACT

This study analyzed the effects of shopping malls emergence to local business

entrepreneurs in Calbayog City with the purpose of helping business entrepreneurs

become well-informed about these effects in terms of their sales, income, price range and

supplies. At the end of the study, the researchers aim to propose a schedule matrix for a

seminar talking about effective marketing strategies in terms of unique selling proposition,

facility renovation, location and Social Media Marketing.

This study employed the descriptive assessment method. The researchers utilized

interview guide questions as the main tool in gathering data. A total of 30 local business

entrepreneurs participated in the study.

Findings revealed that majority of local business entrepreneurs’ capital for the start

of their business is Php.132,033. The average operating years equates to 9 years and 8

months. The average monthly income sums up to Php.59,588. Most of the business

enterprises utilize poor facilities which are not competent enough compared to present

business enterprises existent in shopping malls.

Furthermore, findings revealed that 56% of local business entrepreneurs were not

affected in terms of their income, sales, and price range. Also, the local business

entrepreneurs’ stocks on hand with accordance to the market demand were negatively

affected.

Findings also revealed that the local business entrepreneurs utilized unique selling

propositions helping them in the overall aspect of the business. Moreover, local business

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enterprises renovate depending on the availability of cash, materials, and various

situations. 91% are accessible to customers with no plans of moving to another location.

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 ACKNOWLEDGMENT

The researchers would like to express their deepest and sincerest gratitude to the
following individuals, for without their guidance and empowering support, this study would
not have been made possible.

To Mrs. Jasmine A. Aresgo, MAED, Mr. Cesar G. Conquillio, MAED, Ms. Angelica
Lopez, LPT and to the Chairman, Mrs. Judith S. Fortaleza, MAED the panel members,
for their feedbacks and suggestions which helped the researchers improve their
manuscript which shaped their skills in the field of writing academic papers.

To Mrs. Reah Balasbas, the researchers adviser, for her moral and financial
support throughout our journey and for inspiring and motivating us which helped the
researchers believe in themselves.

To Mr. Warren Errojo. the researchers Practical Research I adviser, for his
guidance, patience, and his constructive comments which helped the researchers
improve and flourish throughout their journey.

To Mr. and Mrs. Gil delos Santos, for providing the researchers a place to work on
their study and for their undying support who has contributed much in the realization of
this study.

To Mr. and Mrs. Anecito Mancol, Mr. and Mrs. Romeo Olojan, Mrs. Marites Lloyd,
Mr. and Mrs. Jose Joey Custodio, Mr. and Mrs. Robert Richardson, Mr. and Mrs. Efren
Macaloyos, Mr. and Mrs. Leonito Zilmar, Mr. and Mrs. Juan Pandong, and Mr. and Mrs.
Robert Ybalan, the researchers parents, for all their love and both of their moral and
financial support which enabled the researchersto conduct and finish their study.

To the participants/ respondents, for their willingness to be part of this study and
for helping the researchers reach their desired output through their knowledge and for
sharing their experience.

To Dr. Calick D. Arrieta, our school principal, for his undying support and faith
towards the researchers which motivated them to continue and finish this study.

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 To the Almighty God, for his wavering guidance and for the blessing the
researchers with wisdom, knowledge, courage, protection, and a healthy mind and body
which helped the researchers finish this study; and most of all, his bountiful blessings
which inspired the researchers a lot.

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 DEDICATION
The researchers would like to dedicate this study to our inspirations and loved ones

in life which helped them pursue and finish this work:

Our loving and beautiful parents.

Our siblings, cousins, uncles, aunties, and grandparents.

Whom we consider our strength and life which has nourished us and brought us

happiness in our lives. Who supported and has lived with us through our roller coaster

ride in life.

Our joyful friends, colleagues, and classmates.

For sharing with us their knowledge and happy thoughts which helped reduce the

stress felt by the researchers.

Our former mentors, Mr. Robert Ygrubay, Mrs. Rosalia Rivera, Dr. Joy Saldaña,

and Mrs. Maria Luz Murillo.

For imparting their all-out knowledge and which helped the researchers improve

their skills and ability in the field of research.

Our Almighty God.

For the blessings He has bestowed upon me.

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 TABLE OF CONTENTS

Cover Page 1

Approval Sheet 2

Abstract 3

Acknowledgment 5

Dedication 6

Table of Contents 8

Chapter I: The Problem and Its Setting

Introduction 10

Theoretical Framework 10

Related Literature 14

Related Studies 16

Conceptual Framework 18

Research Questions 20

Scope and Delimitation 21

Chapter II: Methodology

Research Methods 22

Participants of the Study 22

Data Gathering procedure 23

Data Analysis 24

Chapter III: Results and Discussion

Results & Findings 25

Summary of Findings 26

Conclusion 31

Recommendation 32

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Output 34

References 37

Appendices

Letter to Participants 39

Permission Letter 40

Letter to the Panel 41

Interview Guide 42

Transcribed Data 45

Curriculum Vitae 54