VERUM ECOM VIDEO CREATIVE OUTLINE

This is the exact format I use to make all my video creatives. 

Emotional Hook - ANIMATION

An animated clip that comes right after the BENEFITS
Attention Getter emotional hook to showcase the product Show the audience what kinds of benefits
The emotional hook has to resonate with the always tends to do better for me when it they can see by using your product
audience that you're trying to sell too.  comes to audience view time retention. 

CLOSING FEATURES
I usually end the last few seconds with a
Let your buyers know all the features of this
closing message. Most of the time just letting
product that make it a one of a kind, must
them know to click the Shop Now, or that
have product. 
there's a limited time 50% sale.