Professional Documents
Culture Documents
Submitted by:
Grade 12 – SENG2
Senior High School
Adamson University
Submitted to:
Ms. Iana Ryne Adorable, MBA-THM
Date Submitted
I. Introductory page TIMES NEW ROMAN, 12, Single Space
f. Objectives
- To establish a strong market presence in Makati City;
- To earn good financial returns for its owners;
- To delight customers with safe and cheap price of goods; and
- To make a consumer friendly and rewarding place that offers delicious and healthy snacks.
c. Target Market
- Demographic profile (age, gender etc.)
- Attached Marketing Survey
d. Promotion
- Advertising thru newspaper, TV, radio, social media, word of mouth and leaflets.
- Retailing- buy 1 take 1 etc.
e. Controls
- Operational hours
- Operated by:
- Do you have staffs?
- Online Resellers
d. Timeline
- Activity- Duration- Budget
- December to March
V. Assessment of Risk
a. Evaluate weakness of business
- SWOT analysis
b. Contingency Plans/ Action Plan
- Incase of emergency
- Contingency Fund
c. Expected ROI (Return of Investment)
- Capital and Expected returns
NOTE: