A DETAILED LESSON PLAN IN ENGLISH

I. Objectives:

At the end of the lesson, the student will be able to:

A. identify the different propaganda strategies used in Ad;

B. use the Strategies learned through group presentation ;
C. create own propaganda Ad employing the strategies learned;
D. show collaboration with the member of the group.

II. Subject Matter:

A. Topic: Propaganda strategies Used in Advertisements

B. Reference: google.com,www.youtube.com, Learning Module for English-Grade 8,pp.346-347
C. Materials for Instruction ; pictures, visual aids, laptop, projector, speaker, marker, illustration
board

III. Procedure

A. Learning Activities

Teacher’s Activity Students’ Activity

-Greetings
“Good morning class…” “Good morning Ma’am.”

-Prayer
“Before we go over to the exciting and Fun “Let us all rise and vow our heads and feel the
English class, we should always start our day presence of God.”
with a prayer.”

“Kim please lead the prayer.” Dear God, the Giver of all, we humbly ask for
your guidance in today’s lesson and that we
are about to learn from our teacher. Guide our
teacher that he may succeed with her goal
today and that is to make her student earn
and enjoy what we are about to share today.
We ask these things in the name of your son
-Classroom Management Jesus,Amen.

“Before you take your seats, kindly pick-up the

pieces of trash under your chair and align your
chairs.”
-Checking of attendance
 “Class secretary, how many absentees do we “I’m glad to inform you Ma’am that no one is
have for today” absent today.”

“Alright That’s great!

B. Preliminary Activities (Motivation)

The teacher posts a picture with different products or services and elicits students’
observations.
 1. Process Question:

Teacher’s Activity Student’s Activity

“Class what have you noticed from the pictures “There are products and famous celebrities like
posted on the board?” Kathniel,Aldub and Coco Martin.”

“Yes that’s right! Now, what do you think are they “They are endorsing it.’’
doing in the pictures?”

“Exactly! And there are famous celebrities who are “For Kathniel, it’s KFC Ma’am,Talk ‘N Text for
endorsing the products . What particular product Aldub and Head and Shoulder for Sandara Park.
are they endorsing?
“There’s also Brand of Cell phone which is Vivo’’

“Very good students! “Ma’am, they are somehow trying to convince the
What information or message are these certain people to buy their products in many different
products endorsed by celebrities trying to tell us? ways.”

“Indeed, they are! Those are the propaganda

strategies used in Advertisements which is our
topic for today!”

B. Presentation | Discussion

The teacher posts the word propaganda and tries to elicit the students’ own ideas or
observation based from the example given in the motivation. (Possible answers were provided).

Information
Message Strategy

Influence PROPAGANDA Advertisement

Famous celebrities
Catchy
Promos
PROPAGANDA

A message that is intended primarily to serve the interests of the consumers, this is the basic
definition of propaganda. It may also other be defined as the spreading of information in order to
influence opinion and to manipulate other people’s beliefs.

The teacher posts the pictures or showing videos of different propaganda strategies used in Ad
one a time.

BASIC PROPAGANDA STRATEGIES

Teacher’s Activity Students’ Activity

“What can you say about the picture?” “It’s Pepsi Ma’am!’’
“It somehow asks everyone to join’’

‘’That’s right! Because one characteristics of

Bandwagon is asking or joining the crowd to take
action or be a part of the action that is going to
happen.”

1. Bandwagon-asks people “Join the crowd” and take the action because “everyone” is doing it.

Teacher’s Activity Students’ Activity

“What about this example?” “Ma’am, that’s William Blake.”

“What about him? What’s with him? How is he

being used in the product that he is endorsing?” “He’s famous for being one of the great basketball
players in the world “
“There is a message from him Ma’am”

“That’s right .What is the impact of that message “Ma’am , through that picture along with the
and the endorser to you?” message, costumer will likely to avail or buy it
because of William Blake’s influence to people
 “Yes Ma’am, and the fact that basketball is really
one of the sports that everyone most especially
Filipinos are fond with.”

2. Testimonial- a well known people or authority figures endorse the product services using their words.

Teacher’s Activity Students’ Activity

“Now let’s have the third strategy. What can you “It’s Jadine Ma’am!”
say about this example?
“It’s Jollibee Ma’am!’’

“They are prominent love team Ma’am!”

“Precisely! All your answers are correct. But what
do you think is the similarities of transfer and
testimonial?”How about the difference?
“They used celebrities to promote the product”.
“There’s no information from the product being
advertised or message from the
celebrities.Ma’am!”

3.Transfer-When a product is sold by the name or picture of famous person or thing but no words from
the said person or thing
 Teacher’s Activity Students’ Activity
“Let’s have the last type of propaganda strategy “It’s Del Monte Ma’am!”
used in Advertisement. What product is in the
picture?” “The word Super is repeated Ma’am!”

“Yes it is. What can you notice from the message

or information in the picture?

“Exactly! Simply because this last propaganda

strategy used in Ad is the REPITITION, which uses
repeated words or phrases several times for effect.
They believe that through this strategy the
customers or people will immediately retain the
message in it. And that it catches the attention of
the buyers. In effect, people will be influenced to
avail or buy it.”

4. Repetition- words or phrases are repeated several times for effect.

C. Generalization

Teacher’s Activity Students’ Activity

“What are printed materials or videos that we see “Propaganda Ma’am!”

on TV or in public place which show or implies
message to catch the interest of the people?’
“What is the goal of propaganda? “To advertise or promote product.”

“What are the four types of propaganda?” “Bandwagon, testimonial, transfer and repetition.”

D. Application

Direction: List down 10 commercial/products and check the appropriate propaganda strategy used in
each ad.

PRODUCT BANDWAGON TESTIMONIAL TRANSFER REPITITION

F. Assessment

Direction: The class will be divided into four groups. Each group will be given a task to accomplish
according to what TV case the leader will choose.

Choose a Tv case

Briefcase no.1 Propaganda advertisement for TV (Testimonial)

Briefcase no.2 Propaganda advertisement for Radio (Bandwagon)

Briefcase no.3 A Poster (Transfer)

Briefcase no.3 A Propaganda Jingle(Repitition)

10 7 5
(EXCELLENT) (GOOD) (FAIR)
Content -The content of the -The content of the -The content of the
propaganda is propaganda is clearly Propaganda is irrelevant
informative and object expressed to the given task
Creativity -Projects finished -Project finished output -Project finished but not
output that expresses that expresses original engaging output
insightful perspective ideas
with an appropriate
amount of details
Team work -Encourage and -Gives input and -No one is participant
acknowledge the work recommendations to finish the task
of other group confidently.
members -Completes assigned
-Agrees on group tasks in a timely fashion
priorities ,goal and
procedure

IV. Assignment

Choose your favorite products may it be shampoo; shoes, etc. Advertise it to your friends so that they,
too will subscribe or use it. Make sure to promote in two ways: 1 Using propaganda technique 2
presenting the whole truth

ADVERTISEMENT

Using Propaganda Product Telling the whole truth